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Anime & Manga
- In-universe example: In Naruto, Sai has an art book featuring pictures of himself and his brother on their respective journeys through life, each tale chronicled from opposite ends of the book. The picture in the middle is not completed.
- The last issue of the anthology FantaSci, published by Apple Comics, was labeled "An Apple Turnover", with one story on each side, and a centerfold picture of an Eldritch Abomination that looked equally horrible either way up.
Films — Animation
- One of the tie-in picture books for Frozen (2013) worked this way: one side, Anna's Act of Love, told the story from her first-person point-of-view, while the second, Elsa's Icy Magic, did the same from her sister's POV.
Films — Live-Action
- After Borat came out, a double-sided book was released, supposedly written by the titular character. One side was titled "Touristic Guidings to Minor Nation of U.S. and A." and the other side was "Touristic Guidings to Glorious Nation of Kazakhstan". They were both, of course, riddled with broken English and glaring factual errors, as per the usual for Borat.
- One of the Ghostwriter books (and possibly more) was this: Each side of the book told the story from a different character's viewpoint.
- Mr And Mrs Smith, though the upside-down version only had the initial chapter in which they meet from alternating points of view.
- Ace Books used the format in their Ace Doubles series from the late 1950s through to the early 1970s. Most of the Ace Doubles comprised one book by an established author and one by a relative unknown, in an attempt to boost the unknowns' recognition. It's also worth noting that because of the Doubles' fixed page lengths (usually between 256 and 320 pages) novels often had to be abridged to fit.
- This is also the format of the large-format Monty Python's Life of Brian / Montypythonscrapbook.
- A book published just before the last Harry Potter novel offered the evidence for and against Severus Snape, with each half listing the arguments for one side.
- Only Revolutions by Mark Z. Danielewski.
- One of the Star Trek: Deep Space Nine relaunch books, called Fearful Symmetry. The dualism implied was covering both one woman (Iliana Ghemor) who was surgically altered and sent into deep cover as another woman (Kira Nerys), and their mirror-universe counterparts.
- Brian Froud's Bad Fairies/Good Fairies. The critter in the middle could look like either, depending on which way up the picture is.
- Double Feature: Attack of the Soul-Sucking Brain Zombies/Bride of the Soul-Sucking Brain Zombies, one of the sequels to Geography Club (about the members of a high school gay-straight alliance) by Brent Hartinger, did this.
- The Pirates! In an adventure with scientists and " " Ahab.
- The Incredible Journey to the Center of the Atom by Trevor Day and Nicholas Harris is a popular science book which - depending on whether it is read forward or backward - takes the reader on a trip from the vastness of the galaxy to the individual nucleons, or vice versa; and provides either scientific commentary, or poetic musings, depending on the way.
- There was a tell-all book published about 12 years ago about legendary basketball coach Bob Knight, made in the upside-down way. One side was titled "What a Knight!" and praised his coaching prowess and talked up his skills on the court when he was in his prime. The other side was titled "Knightmares" and generally dealt with Knight's Training from Hell as applied to his players, and his General Ripper relationship with the media.
- There's an old Companion Library edition of Arabian Nights and Aesop's Fables that was published back in 1963 by Grosset & Dunlap.
- The Sesame Street book I'm My Mommy I'm My Daddy was published in 1975. In the center of the book is a two-page spread showing an aerial view of the family's living room.
- This was also used in 1975 for a series of joke books compiled by Larry Wilde — for example, one volume had "The Official Polish Joke Book" on one side and "The Official Italian Joke Book" on the other.
- Beatrice and Virgil by Yann Martel looks like one of these, and the author character in the book writes an unsuccessful version of one, but if you start reading at the back, you'll come across the tail end of a list and probably start at the real beginning.
- Escape From War by James Riordan, a WWII history children's book: one side told the story of Frank, a boy growing up in wartime Britain, and the other told the story of Hannah, a Jewish girl who escapes Nazi Germany. The stories intersect at the end, where the Jewish girl gives a talk in front of the boy's classroom.
- Tor Books' double-sided book series: #9 is The Ugly Little Boy and The Widget, The Wadget And Boff.
- Viz Media's physical release of The Homestuck Epilogues. The Meat side is black with a white logo and text, and the Candy side is white with a black logo and text.
- Ace Books double novel series has D-110; No World Of Their Own by Poul Anderson on the front and The 1,000 Year Plan by Isaac Asimov (the first novel of The Foundation Trilogy) on the back.
- Rare double tracked records contain two pieces of music on the same side accessible depending on where you placed the needle. Specific examples can be found on the Hidden Track page.
- Manga anthology magazine Yen Plus works like this, but slightly different from the usual; manhwa and OEL manga (which read left to right) are on one side, manga (reading right to left) on the other.
- Bugs Bunny & Co., a German mag in the 90s printing comics based on Looney Tunes and its Spin Offs, did this in its twilight years.
- Many, many equipment manuals with English on one side and Spanish or French on the other.
- Traveller Classic's "Double Adventures" were like this. Each book had two mini-adventures, printed upside down to each other.
- Several Dark Sun adventures for Dungeons & Dragons used this format: DS1 Freedom, DSQ1 Road to Urik, DSQ2 Arcane Shadows, DSQ3 Asticlian Gambit and DSE1 Dragon's Crown.
- The Call of Cthulhu double adventure The Vanishing Conjurer/The Statue of the Sorcerer, by Chaosium and Games Workshop.
- The third edition of In Nomine Satanis / Magna Veritas had In Nomine Satanis on one side of the book, Magna Veritas on the other.
- Yin and Yang, a short play about Erast Fandorin, is like this. Each side of the book contains exactly the same criminal case with only a few key differences that lead up to a largely different conclusions.
- The Strategy Guide for Ghostbusters: The Video Game. One side is the "Realistic" version for PlayStation 3, Xbox 360 and PC, and the other is the "Stylistic" version for Wii and PlayStation 2.
- Other cross-platform-but-different-for-each games have done the same thing; this includes Star Wars: The Force Unleashed and Indiana Jones and the Staff of Kings.