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Kazuki Household
Mai Kazuki / Magical Emi
Voiced by: Yōko Obata, Aya Hisakawa (OAV 3)
A 11-year-old girl who loves magic and has secret powers to transform into the 16-year-old Stage Magician Magical Emi.
- Butt-Monkey: Mai can be this, for her clumsiness, incompetence at magic tricks, and how she's often treated as Just a Kid.
- Circus Brat: Mai grew up in the Magic Carat Magic Show, a group of magicians lead by Mai's grandparents.
- Cool Big Sis: Sometimes Mai finds Misaki annoying, but she is mostly a caring sister to him.
- Cute Clumsy Girl: She is very klutzy and has accident-prone tendencies. It's the main reason why she is an inept magician. However, her clumsiness disappears when she turns into Emi.
- Friend to All Living Things: She has become friends with many magical creatures, including an alien princess and a sentient doll.
- Genki Girl: As Mai, she is a very lively little girl.
- Hair-Trigger Temper: As Mai, she often throws tantrums and gets pissed off, especially at Sho. She is more even-tempered as Emi, except for a few moments.
- High Hopes, Zero Talent: Mai loves magic and dreams of becoming a Stage Magician, but now she is too clumsy and inept. At the end, it's implied that she still can get better after maturing.
- Lethal Chef: She is not good at cooking, and one episode is about her being bad at home economics.
- Like Brother and Sister: With Sho. Mai and Sho become close like siblings, with the bickering too.
- Magic Idol Singer: Although Emi is a Stage Magician rather than an Idol Singer, her story still follows the Magic Idol Singer template. She even dabbles in Idol Singer territory by combining her magic shows with musical accompaniment.
- Oblivious to Love: Mai is oblivious to his classmate Musashi's crush on her.
- Older Alter Ego: Mai is 11, Emi is an older teenager.
- Precocious Crush: Downplayed. It often implied that Mai has a crush on the 17-year-old Sho Yuki, but it's never clear is she likes him this way, and they are Like Brother and Sister at the end of the day.
Topo
Voiced by: Naoki Tatsuta
A mirror fairy who gives Mai the transformation bracelet.
- Butt-Monkey: He is often treated like a literal chew toy by little kid Misaki, much to his chagrin.
- Mentor Mascot: Topo is a mirror fairy who gives powers to Mai and also serves as her mentor.
- Our Fairies Are Different: A mirror fairy who takes over the body of a stuffed, flying squirrel.
- Secret-Keeper: The only one who knows about Mai's Secret Identity as Emi.
- Snarky Non-Human Sidekick: An odd fairy sidekick to Mai, and he is quite snarky, especially when something bad happens to him.
Yoko Kazuki
Voiced by: Nana Aoki
Mai's mother.
- Feminine Mother, Tomboyish Daughter: She is more calm and feminine than her energetic, tomboyish daughter Mai.
- I Coulda Been a Contender!: She used to be a very talented magician, but left her career to get married and start a family.
Junichi Kazuki
Voiced by: Rokurō Naya
Mai's father.
- Bumbling Dad: He can be very clumsy, like his daughter Mai.
- Education Papa: Mai's father believes magic is a waste of time, and also thinks that Mai should spend more time studying.
- Parents as People: Despite being strict to Mai, he is a well-meaning parent.
- Supreme Chef: He is great at baking sweets for his shop.
Misaki Kazuki
Voiced by: Yūko Mita
Mai's little brother.
- Always Someone Better: A mild case, but Mai's little brother Misaki is much more gifted at magic than she is, despite being younger.
- Annoying Younger Sibling: He occasionally annoys Mai by being mischievous and hyperactive.
- Cheerful Child: Misaki is a happy and hyperactive little kid who has too much energy for his age.
- Keet: Much to Topoi's chagrin, Misaki's energy can be a little hard to handle.
- Malaproper: In the Japanese version, he can't speak very well.
Troupe Magic Carat
Yosuke Nakamori
Voiced by: Joji Yanami
Mai's grandfather.
- Authority in Name Only: Despite being the organizer of the Magic Carat, it's his wife who has the real authority and takes the decision.
- Cool Old Guy: An active magician at 60 years old.
- Team Dad: Along with his wife, a parental figure to the younger members of the Magic Carat.
Haruko Nakamori
Voiced by: Atsuko Mine
Mai's grandmother.
- Cool Old Lady: A strong old woman who leads the Magic Carat troupe perfectly.
- Team Mom: Along with her husband, she is a parental figure to the younger members of the Magic Carat.
Yukiko Hirota
Voiced by: Maya Okamoto
A member of the Magic Carat.
- Drives Like Crazy: As seen in one episode, her driving skills are terrible and the passengers are visibly scared.
- One of the Boys: Her best friends are Susumu and Akira, and they even go on vacation together.
- Ship Tease: With Kokubunji, of all people. He is clearly in love with her, and she likes him to an extent.
Susumu Siozawa
Voiced by: Sukekiyo Kameyama
Another member of the Magic Carat.
- 10-Minute Retirement: In one episode, Susumu decides to quit the Magic Carat, leaving the other characters very disappointed. But not for much time, since he comes back before the end of the episode.
- Fat and Skinny: The skinny to Akira's fat.
- Nerd Glasses: He wears glasses and is portrayed as a wimpy and dorky character.
Akira Matsuo
Voiced by: Shinya Otaki
Another member of the Magic Carat.
- Fat and Skinny: The fat to Susumu's skinny, since they are usually seen together.
- Satellite Character: The only one of the regular characters who never has A Day in the Limelight.
Other Characters
Sho Yuki
Voiced by: Yuu Mizushima
A 16-year-old boy who likes boxing. While not a member of the Magic Carat, he often helps them.
- Blessed with Suck: He has learned some magic tricks from his parents and he is quite good at them, but he has no interest in being a magician at all.
- Bruiser with a Soft Center: He likes boxing, which Mai considers a violent sport, but Sho is a good-natured boy.
- Chick Magnet: In one episode where he goes to boxing training, he has a group of fangirls following him around.
- Cool Big Bro: He tries to be like a brother to younger girl Mai.
- Innocently Insensitive: He can occasionally offend Mai unintentionally. Other times, he teases her in a friendly way, which offends her too.
- Like Brother and Sister: He and Mai become close like siblings, with the bickering too.
- Loves My Alter Ego: Downplayed. He has some Ship Tease with Mai's alter-ego Emi, but if he likes her or not, it's never shown clearly.
- Nice Guy: He is very caring and friendly, and tries to be patient with Mai when she throws tantrums.
- The Not-Love Interest: To Mai. He treats her like a little sister, and while they become closer over time, their relationship is always platonic.
Shigeru Koganei
Voiced by: Daisuke Gōri, Kazue Komiya (as a kid)
A TV producer.
- Hair-Trigger Temper: He always gets pissed off at his subordinate Kokubunji.
- Jerk with a Heart of Gold: Despite being often angry and overbearing, he cares for his son and has a hidden romantic side.
- Large and in Charge: He is overweight and a TV producer.
- Like Father, Unlike Son: His son Musashi is a skinny, wimpy, shy kid, while Koganei is an overbearing large man.
- Mean Boss: To Kokubunji, as he is always yelling at him and mistreating him.
Musashi Koganei
Voiced by: Kazue Ikura
Koganei's son. He is also a classmate of Mai.
- Athletically Challenged: His lack of athletic skills is the main focus in one episode about a sport competition.
- Cannot Spit It Out: He is secretly in love with Mai but can't confess his feelings.
- Like Father, Unlike Son: He is a skinny, wimpy, shy kid, while his father Koganei is an overbearing large man.
- Hopeless Suitor: To Mai, since she is unaware of his crush, and she only sees him as a friend.
Madoka Kokubunji
Voiced by: Shigeru Chiba
Koganei's assistant.
- Beleaguered Assistant: To Koganei, who always takes his anger out on him.
- Bumbling Sidekick: A bumbling simpleton who works for Koganei.
- Butt-Monkey: He is always mistreated by his boss and suffers some form of embarrassment or humiliation every time he appears.
- Does Not Like Spam: He hates the snack food karintō. One episode is about the others helping to overcome his dislike, but at the end, he still couldn't.
- Dogged Nice Guy: Is infatuated with Yukiko. She seems to like him back surprisingly, unless he does something stupid or inappropriate around her.
