Magical Angel Creamy Mami (or Creamy Mami, the Magic Angel) was the first Magical Girl series done by Studio Pierrot (1983). It's the Trope Maker for the Magic Idol Singer genre, and it became quite popular in Europe (broadcast between 1985 and 1988).
Yu Morisawa is a ten-year-old girl living with her parents in their creperie. She has a crush on her best friend, Toshio, an older boy who (unfortunately for Yu) thinks of her as a sister.
One day, Yu sees a giant boat floating in midair, which turns out to be a Flying Saucer. She gets inside the ship and meets an alien named Pino Pino, whom she helps to find his way home. In gratitude, Pino Pino decides to give her magical powers contained in a powder compact, for one year's time. He also gives her two magical kittens, Posi and Nega.
Using a Magical Incantation ("Pampuru pimpuru pam pom pum"), Yu can turn into a beautiful, purple-haired, 16-year-old version of herself. The next day, she hangs around in her new teen body form and meets Shingo Tachibana, a company manager for Parthenon Productions. He persuades Yu to sign a contract in order to be an Idol Singer. She does so under the pseudonym of "Creamy," the name of her parents' restaurant.
During a whole year, Yu/Creamy becomes a star singer, makes Toshio fall for her, makes Megumi, the former Parthenon Productions' idol, clingy and jealous, escapes plots to discover her true identity, and has a number of strange, magical, and supernatural adventures, all while continuing to attend school as Yu. Then in a farewell concert, she gives her powers back to Pino Pino.
However, the story was not finished. In an OAV released in 1985, Yu is 16 (for real) and learns that Shingo Tachibana needs Creamy again. All that Yu has to do to look like Creamy now is to wear a purple wig, so she can act in a movie with Megumi.
A manga retelling from Megumi's point of view, Magical Angel Creamy Mami and The Spoiled Princess, was published starting from December 2018 in the online magazine Comic Tatan. Seven Seas Entertainment licenced Spoiled Princess in 2020, with its first volume releasing in 2021.
This show provides examples of:
- All Love Is Unrequited: Yu has a crush on Toshio, who falls for Mami after she debuts. Megumi is in love with Tachibana but he's more interested in Mami. Midori is a Hopeless Suitor to Yu.
- Ballet Episode: "Yu's Flashdance", in which Yu learns how to dance and ends up challenging the dance school's aptitude test.
- Belligerent Sexual Tension: The never-ending arguing between Megumi and Tachibana (and slaps, from her) hides the fact that they like each other. Really.
- Beta Couple: Megumi and Tachibana.
- Big, Thin, Short Trio: Midori is big, Toshio is thin, and Yu is short.
- By the Power of Grayskull!: Yuu's transformation required the phrase "Pam puru pim puru parim pompun! Pim puru pam puru parim pompun!".
- Butt-Monkey: Kidokoro-san, ever bumbling and trying to get into Tachibana's good graces.
- Casting Gag: In the Latin American Spanish dub, it's not the first time we hear Cristina Hernández (Yu) voicing some magical girls.
- Catchphrase: "Pampuru pimpuru pam pom pum" used by Yu.
- Childhood Friend Romance: At first, Yu who suffers unrequited love from Toshio, but his fascination for Creamy reveals he could like Yu one dayand it indeed happens.
- Clark Kenting: Averted: It failed because Toshio accidentally witnessed Yu 's transformation. And when her secret is revealed to someone, she loses her powers, as Pino Pino warned her. Toshio helps her to find a new Magic Wand and then forgot everything.
- Clingy Jealous Girl: Megumi doesn't understand why Creamy seems more loved than her, both by the public and by Tachibana.
- Cryptid Episode: There's one episode based around a sea monster.
- Date Crêpe: Yu's family runs a crêpe stand when her magic form is asked her name, the "Creamy" bit is taken off the stand's placard. We see young couples eating there on dates a few times.
- Dub Name Change: In the French dub, Toshio was named Charlie, Posi and Nega became Sinon and Sissi, while Tachibana and Megumi became Jingle and Chantal, but Yu/Creamy kept her name and nickname.
- '80s Hair: Creamy's poofy, purple hair is one of the best examples of this trope in anime.
- Enforced Method Acting: In-Universe - One episode has Creamy being gaslighted into investigating an apparent murder, which leads to her being unwittingly casted into acting for a horror movie.
- Evil Twin: In one episode, Creamy's reflection escapes a mirror and starts posing for nude photos and signing autographs with her left hand.
- Cute Kitten: Posi and Nega.
- Friend to All Living Things:
- On an animal show, Creamy Mami is the only actress who can befriend a bear.
- Also Minoru, the kid from Hokkaido who transfers into Yuu's class mid-series.
- Hall of Mirrors: In one episode, Yuu uses her Transformation Trinket in a mirror house. The reflections generate another Creamy Mami of the completely opposite personality.
- I Coulda Beena Contender!: Yuu's mom was an aspiring idol in her teenage years and helped her friend through a singing audition. Kubo, the talent scout, signed her on for a number of auditions but she had Performance Anxiety and called it quits and she left Kubo without a trace. Yuu's mom later reunites with Kubo and invites him to dinner with the family after the singing audition Yuu withdrew herself from to be Creamy Mami, who was one of judges in the audition.
- Idol Singer: In Japan, at least back in the 80's they often began when they are 16, and lasted one year, however in the years since Creamy Mami, this has changed with some idol groups lasting close to 10 years nowadays.
- Invisible Backup Band: Creamy has this effect as part of her Magical Girl powers, which is how she ended up with a career as an idol singer.
- The Lost Woods: Episode 17 has Yuu exploring one in search of a disappeared artist.
- Loves My Alter Ego: Toshio, at first, prefers Creamy.
- Magical Girl: It popularized the concept.
- Magical Incantation: "Kanon" after taking the miniature wand out of her magical compact, which allows it to grow large enough to hold in her hands. Afterwards, she says the words "Pampuru pimpuru pam pom pum" (sometimes twice) in order transform into Creamy Mami.
- Magic Idol Singer: Trope Maker.
- Magic Wand: It pops out of her powder compact when the transformation is on.
- Meaningful Name: Posi seems to look on the positive side of things, while Nega seems to have a negative view of everything.
- Megumi's French dub name, Chantal, is derived from the French verb chanter, meaning "to sing."
- Mentor Mascot: The two alien cats Posi and Nega.
- Older Alter Ego: Yu is 10 years old, Creamy is at least 16.
- Panty Shot: More likely a demonstration of how innocent and tomboyish a child she is, but Yu's panties are on display something like 80% of the time.
- Plucky Girl: Yu. The space-cats even comment on how fearless she is.
- Retired Badass: Yu's mother used to be the leader of a biker gang. Yu's father was also a member of the biker gang her mother had led and the romance between them blossomed from there.
- The Rival: Megumi
- Slap-Slap-Kiss: Toshio and Yu are old friends who bicker like a married couple.
- Spin-Off: Magical Angel Creamy Mami: The Sullen Princess, a manga series that retells the story from Megumi Ayase's point of view. It goes into more detail regarding her relationship with Tachibana, her rise as an idol, and her reaction to being usurped by Creamy Mami.
- Super Mode: Makoto, the psychic boy strikingly resembles a Super Saiyan (a kid Vegeta, if you will) when he uses his psychic powers while angry. His form could be considered an early prototype of a Super Saiyan in anime, prior to its introduction in Dragon Ball 8 years later.
- Tomboy: Yu has Boyish Short Hair and a lot of energy, much to the chagrin of her mother.
- The Cameo: In Episode 4 ("Top Ten Scramble"), Ryoko Mendou, the young sister of Shutaro Mendou from Urusei Yatsura appears in the top ten idol show on television as part of the lineup, before Mami starts her own show in the lineup. With her affluence and wealth, you could imagine her pulling off such a stint, but she's inevitably eclipsed by Mami as the No. 1 idol. It's quite logical given that both shows were produced by the same studio at the same time in the 80s.
- Touched by Vorlons: Yu gains her power in the form of a powder compact after helping an alien, Pino Pino, find his way home.
- Transformation Sequence: Yu has a static one featuring strobe lights and golden rings all around her body, after which she quickly grows into Creamy Mami.
- Transformation Trinket: A magic wand in the early shows; and then a star-shaped ring when the wand is lost.
- Unicorn: Yu meets one in Episode 17.
- Weirdness Censor: Only Yū is able to see the spaceship, or to talk with the two space-cats.
- "Where Are They Now?" Epilogue: In the last episode's credits we see what happened to the characters after Mami's final concert: Minoru went back to Hokkaido, Midori started dating another girl, Megumi and Tachibana get engaged, Snake Joe and his wife have a baby, Yuu finds two new kittens that look similar to Nega and Poji and in a Time Skip Yuu and Toshio watch over their kids while they play.
- You Gotta Have Blue Hair: Sure, Creamy's hair is purple when she is magically transformed. But even as Yu, she has blue hair...In the tie-in manga, both Yu and Creamy's hair color changed multiple times between blue, purple and even green.