Genre-Killer

"At the end of this puzzle, you have to affix the improbable cat hair moustache to your lip with maple syrup! ... Who killed Adventure Games? I think it should be pretty clear at this point that Adventure Games committed suicide."
Old Man Murray, "Death of Adventure Games"

One order of magnitude greater than Franchise Killer, this is when a work somehow manages to take an entire genre down. A rare and unpredictable phenomenon that can, in extreme cases, cause a genre to become Deader Than Disco. This can happen in a variety of ways.

Some works, however, end up being the last straw for the genre by circumstances unrelated to their actual content but rather by their Troubled Production and Executive Meddling.

  • A work that is very good but turns out to be a commercial failure, making everyone afraid to invest in this genre.
  • A genre gets so expensive to produce or film convincingly that people aren't willing to lay down the money for it. Sometimes advances in CGI or computer programming can revive the genre — for example, the Epic Movie was briefly dead until advances in computer technology and animatronics were able to tamp down on the costs. Of course, disaster movies are becoming rarer again for the same reason. Alternatively, it turns out that the technology needed to convincingly move the genre forward wasn't as viable as people thought. Gaze upon the many, many aborted attempts to have fully-3D characters replacing "real" actors in a movie or 3D gaming.
  • Assorted freak events or coincidences make a genre unviable or unpopular, and a particular work gets perceived as either being a tasteless exploitation plot, Ripped from the Headlines in the worst possible sense, or worse, being directly held responsible for the unfortunate events in question.

These often aren't permanent: A good Reconstruction, revival, or cleverly marketed reboot can bring a genre Back from the Dead if you pull it off right. Something of a Cyclic Trope, as genres tend to go through periods of death, rebirth and change.

Compare Creator Killer, Star-Derailing Role. Also compare Trope Breaker, where it's a culture change or technological advance in Real Life that takes a genre down by discrediting one of its chief tenets. Contrast Genre Relaunch, a work which brings a genre Back from the Dead.

Examples

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    Anime & Manga 

    Arts 
  • The original Dada movement of 1916 - which was based on violating conventions and depended on confusing and upsetting audiences - died when people began enjoying it, thus defeating its purpose. However, its influence can still be seen to this day: it contributed to the rise of postmodernism, and Spiritual Successors such as YouTube Poop follow Dadaist ideology to a T.
  • Futurism was an artistic and social movement that originated in Italy and Germany in the early 20th century. It emphasized and glorified themes associated with contemporary concepts of the future, including speed, technology, youth and violence, and objects such as the car, the airplane and the industrial city. The Futurists practiced in every medium of art, including painting, sculpture, ceramics, graphic design, industrial design, interior design, urban design, theatre, film, fashion, textiles, literature, music, architecture and even gastronomy. Unfortunately, both the Fascists in Italy and the Nazis in Germany found the Futurist movement to be subversive and outlawed it. Futurist artists were targeted, and most died in concentration camps. For extra black irony, many of the most prominent Futurists had been enthusiastic, or at least ambiguously positive, about Fascism and Nazism, at least until they started getting jailed and murdered. This retrospectively tainted the entire movement, and the survivors quickly found new art movements to be a part of. As a result Futurism was as dead as Julius Caesar by 1944. Nonetheless the ideals of Futurism remain as significant components of modern Western culture, especially in Science Fiction.

    Automobiles 
  • The Mini is regarded as having killed the "bubble car", a type of microcar that was popular in Europe in the 1950s and early '60s due to their small size, fuel efficiency, and the high price of gasoline in postwar Europe. When the Mini offered seating for four and practicality for long distance driving, at a lower cost and with comparable fuel efficiency, the bubble cars couldn't hope to compete.
  • The soaring gas prices following Katrina and The War on Terror killed the appeal of owning Hummers and other large gas guzzling vehicles. Of course, there will always be a few holdouts.
  • The '70s gas crisis put a hurting into sales of station wagons in the US, but it was the introduction of the minivan by Chrysler in 1984 that finished it off. The minivan itself was displaced when SUVs became popular in the 90s.
    • One of the major factors in the decline of full-size wagons and the ascent of minivans as America's people mover of choice was CAFEnote  standards enacted by the federal government in 1975. Station wagons were classified as "cars" and subjected to more stringent fuel efficiency standards than minivans which were classified as "light trucks".
  • The Edsel, a notorious failed attempt at launching a new upscale car brand that cost the Ford Motor Company millions of dollars in the late '50s, marks a turning point in the styling of American cars. Before the Edsel and for a few years after, American cars were known for their lavish styling, with plenty of chrome plating and giant tail fins; to this day, most people can immediately identify a car that was built in the '50s, and family sedans like the Chevrolet Bel Air and the Ford Fairlane are now iconic. However, the Edsel's divisive styling (particularly its "horse-collar" grille) proved to be a step too far even for '50s car buyers, and played a sizable role in the brand's failure at the marketplace despite a heavy promotional push (including the famous Edsel Show TV special, probably more remembered than the car itself). Around the same time that the brand was discontinued at the end of 1959, Ford debuted its 1960 Falcon, Fairlane, and Galaxie models, which had noticeably sleeker, more subdued styling compared to their predecessors, and by the mid '60s GM, Chrysler, AMC, and Studebaker had followed suit. '50s styling came to be Deader Than Disco afterwards, with few people willing to be caught dead in cars from that era; only with the growth of '50s nostalgia in the '70s and '80s did the cars regain the respect of the masses and of car lovers.
  • Popular belief asserts that the Gulf War is to blame for the death of an "All-American" car designing after its 1980s renaissance. But the more strict regulations of the 1990s and a general backlash against "kitschy" consumerism arguably had a hand on killing it as well.

    Comic Books 
  • Watchmen and Batman: The Dark Knight Returns caused a period of Darker and Edgier comic books by starting a trend of comic-book deconstruction and killing off the idealistic Silver Age-type hero (until Kingdom Come made it viable again). Alan Moore, writer of Watchmen, is incredibly aware of this, having spent a majority of his career after the novel trying to undo its influence on comics.
  • Deathmate, the Intercontinuity Crossover between Image Comics and Valiant Comics, killed the Nineties Anti-Hero, many of the creative elements that led to the archetype, and one of its parents.
  • The end of World War II killed most Golden Age superheroes - in the post-war period, people weren't that interested in reading about people fighting to save the world any more, and other genres took over. Among the few survivors were Superman, Batman and Wonder Woman.
  • In the '50s, the stringent censorship of The Comics Code killed the crime and horror genres in American comics.
  • Both De Kiekeboes as well as the works of Raoul Cauvin destroyed the trend of ethnic stereotyping in Belgian Comics and Franco-Belgian Comics respectively. The former because they proved that a realistic portrayal of foreigners and foreign countries is much more profitable (the comic book has a respectable number of readers that read it because the realistic portrayal of foreign countries allows them to feel like if they are going on a vacation). The latter stereotyped jobs and popularized the trend of job stereotyping, making ethnic stereotyping feel rather unnecessary since the trend of stereotyping is already being done and ethnic stereotyping has the added problem of Unfortunate Implications, something that is not as problematic with job stereotyping comics. Some comic books still use ethnic stereotypes (such as Urbanus), but it is more out of tradition (it predated both) than because of anything else. Speaking of which...
  • Urbanus killed off most of the family-friendly comedic series in its native Flanders. Before there was a humongous amount of comic books that involved family-friendly comedy (such as Boule Et Bille, Olivier Blunder etc.) that were very popular for being both in color at a time when most comic books were in black and white (or rather: blue and red) as well as not offending to the Catholic groups. When Urbanus (nowadays the 3rd best-selling comic book in the De Standaard) showed Flanders that Refuge in Audacity, Vulgar Humor and Black Comedy could be watched by Flemish families and sell in masses without backlash from Moral Guardians, the lack of them in those comic books, which always used alternative ways for humor, quickly showed how outdated they could become. Nowadays most comedy comic books in Flanders feature one of the above in one way or another. You could even say that this is one of the things that separates the Belgian Comic from the Dutch Comic.

    Fan Works 

    Films — Animation 
  • The failure of The Rescuers Down Under at the box office (coupled with the success of both The Little Mermaid and Beauty and the Beast) led Disney to focus exclusively on animated musicals throughout the 1990s. While this worked out very well for them in the short term, in the long term it ended up allowing studios like Pixar and DreamWorks Animation to step in and fill the gap of non-musical animated films, just as audiences were beginning to grow tired of the musical formula. Despite Disney abandoning musicals shortly thereafter, this still knocked them down from first to fifth in terms of American animation studios throughout the 2000s, and it wasn't until a decade later that they were finally able to regain the ground they had lost by going back to their old approach of alternating between musical and non-musical animated films.
  • The Fractured Fairy Tale replaced the Animated Musical as the go-to story genre during the 2000s thanks to the success of DreamWorks Animation's Shrek in 2001, resulting (as the Disney musical had in the 1990s) in numerous copycats. Unfortunately, the genre's reliance on crude humor and dated pop culture jokes turned it stale within a few years, and by the time 2007's Shrek the Third came out, the market had become overcrowded with them. The (perceived) financial disappointment of Shrek Forever After in 2010, a year that otherwise saw a rather successful resurgence of more traditional animated films (Toy Story 3, Tangled, How to Train Your Dragon, Despicable Me...), ended up turning other animation studios off of using the formula, and the box office failure of Hoodwinked Too! Hood vs. Evil in 2011 seems to have killed the genre off for good.
  • The failure of Mars Needs Moms resulted in the shut-down of Robert Zemeckis's studio and with it, the death of full form motion-capture animation for at least a while (though Serkis Folk mocap animation for live action features is still very much alive).
  • The Plague Dogs is known for being one of the most depressing animated films ever made. The Western audience wasn't ready at all, so the concept of dark, almost entirely uncomedic animated feature films was pretty much shelved in the aftermath. It wasn't until the late Noughties until the concept found a revival with works such as Waltz with Bashir.

    Films — Live-Action 
  • In 1928, there was a double-header of Genre Killers so extreme that it took out the entire Canadian film industry. Only in the '70s with the Pierre Trudeau government's cultural sponsorship projects did independent Canadian cinema begin to reemerge.
    • The first Genre Killer was the 1928 Canadian film Carry on, Sergeant!note , a World War I silent epic about Canadian soldiers in the trenches of France. Thanks to its Troubled Production, soaring budget (about half a million dollars, as large as comparable Hollywood films like The Jazz Singer), and box-office failure, it destroyed Canada's largest independent film studio and made Canadian financiers extremely leery of financing similar big-budget efforts, playing a huge role in reducing Canada's native film industry to an outpost of Hollywood.
    • The other one was the Cinematograph Films Act of 1927 (which came into force the following year), a law in the United Kingdom that placed a quota on foreign films in order to protect British film studios. Canada dodged the quota by technically being a part of The British Empire, but rather than nurturing and protecting the local film industry, it instead caused Hollywood studios to set up Canadian subsidiaries that vacuumed up the small pool of local talent for the production of "quota quickies", cheap and often wretched films made for the British market to get around the quota. The scourge of the quota quickies also affected the UK itself, but owing to a larger market and greater distance from the US, their film industry recovered in far less time. While more recent scholarship has reevaluated the quota quickies as the birth of the British B-Movie, a way for aspiring filmmakers to get their foot in the door with low-budget flicks, the Cinematograph Films Act of 1927 is still seen as a textbook case of short-sighted legislation having precisely the opposite effect than what was intended.
  • The 3-D Movie genre has been killed three times in the past six decades:
    • The first culprit was The Moonlighters, a forgettable Warner Western starring Barbara Stanwyck and Fred MacMurray, in 1953. It didn't help that it had to compete against The Robe, a flat classic in CinemaScope, during its run. The film did the least damage to the genre, though, as it only took Kiss Me Kate later that same year to put 3-D back on the map.
    • The second culprit was Phantom of the Rue Morgue the following year, which was just as mediocre, if not moreso, than Moonlighters was. Its accomplice was The Mad Magician, a cheap House of Wax clone involving stage magic instead of a wax museum, which did well at the box office but earned a sorry reputation. This time, though, the 3-D craze at the time went out not with a whimper, but a bang: the last classic '50s 3-D film, Revenge of the Creature, capped off this craze with a successful 3-D run, which still wasn't enough to save the craze.
    • A third craze was ended nearly thirty years later by Spacehunter: Adventure in the Forbidden Zone, a 1983 flop with a budget similar to the highly successful Star Wars, with accomplices including The Man Who Wasn't There, Metalstorm: The Destruction of Jared-Syn, and Amityville 3-D.
    • Since 2009, there have been numerous false alarms about the current 3D craze dying, brought about by the likes of Battle for Terra, Clash of the Titans, The Last Airbender, The Nutcracker in 3D, and Conan the Barbarian (2011). Despite all the rumours of the dying craze, though, it's still going on, having been kept afloat by 3D theatrical re-releases of several classic movies, including a couple of Disney animated features and a few Pixar movies. That said, studios have more of a vested interest in keeping 3-D around this time — 3-D movies are much harder to pirate, a feature that the industry appreciates very much. Additionally, digital technology has greatly reduced the costs of producing 3-D movies.
    • And now, for only the second time, it's been nearly thirty years since the last 3D craze had been shot down, and 3D movies are once again in grave danger of going the way of the dinosaur, this time no thanks to a court ruling over 3D movie patents. Yep, you probably know where this is headed. It now appears the current incarnation of 3D is finally to have entered in its death knell, as the number of movies seeing a 3D release is down to 28 in 2014, and the failure of 3D television cuts off the valuable home video market (often blamed for Disney not bothering with 3D Blu-ray in the United States at all in 2014 except in regards to Marvel releases). While 3D will still find a place in niche areas such as IMAX, its heyday in the wake of Avatar is long gone.
  • Many film historians also consider Psycho to be the movie that killed Film Noir, as the purpose of the first hour or so is to continuously set up and subvert the tropes of that genre.
  • The disastrous failures of Cleopatra in 1963 and The Fall of the Roman Empire in '64 killed the Sword And Sandal epic for over three decades. It wasn't until 2000 when Gladiator revived the genre; there have been a number of Roman and Greek-era action films in the ensuing years.
  • The Greatest Story Ever Told, a 1965 All-Star Cast production of Jesus' life that received mixed reviews and bombed at the box office, was the beginning of the end for the mainstream success of the religious epic. Changes in the Hayes Code and the general politicization of artistic work with religious themes have further removed religious epics from the standard menu of film genres. When modern examples do appear, however, they're often big hits due to being perceived as novel.
  • The epic romance largely disappeared after Ryan's Daughter and Nicholas and Alexandra flopped in the early '70s. While occasional epics cropped up through the '80s and '90s (eg. Out of Africa, Titanic) they're now typically one-off events rather than the box office staple they once were. Titanic actually started a slew of imitators that tapered off in a few years (Pearl Harbor, Pompeii).
  • The failure of The Wiz in 1978 caused studios to give up on movies with mostly black casts for some time, outside of comedies, black cop/white cop pairings, and "urban" dramas. The smash success of Tyler Perry's films have helped Hollywood take more note of the African-American movie dollar. Long before Tyler Perry, the 1988 Eddie Murphy comedy Coming to America helped bring back films with mostly black casts.
  • Though The Western was already struggling before due to a variety of circumstances for about a decade, the point cited by most film geeks and historians as the ultimate bullet in the genre's head was Heaven's Gate in 1980. That film was such a Box Office Bomb that it killed its studio and its director's career, and Hollywood became very reluctant to release big-budget Western films for several years afterward. Even successful reconstruction films like Silverado couldn't jump-start the genre back to its original prominence. While westerns are still fairly common, they have never returned from their virtual omnipresence of yesteryear. It's also telling that most modern examples subvert some aspect of the genre, as a straight western is still basically dead.
  • Heaven's Gate is also usually blamed for the end of the auteur films produced by Hollywood in the 1970s. Other flops, such as Steven Spielberg's 1941, Peter Bogdanovich's They All Laughed, Martin Scorsese's New York, New York, and Francis Ford Coppola's One from the Heart and The Cotton Club, were also used as examples of the danger of giving auteur filmmakers carte blanche when making "personal" or "blockbuster" films. Ironically, the auteur film genre was brought back by another genre killer (see Days of Thunder below).
  • It's said that Airplane killed the Disaster Movie craze of The '70s by making audiences unable to take them seriously anymore. While the genre was revived by The '90s with movies like Armageddon, Deep Impact, Dantes Peak and Volcano, which benefited from the development of modern CGI, the airliner-in-peril/stewardess-lands-the-plane trope won't be taken seriously again. Eventually, 9/11 and the Indian Ocean tsunami killed the genre a second time by way of Too Soon, with very few pure disaster movies being made since then.
  • Xanadu and Can't Stop The Music effectively killed the musical, which was already crippled during the 1970s and by then was only kept afloat by the now-extinct disco craze. The genre is not completely dead, however. Moulin Rouge! in 2001 and Chicago in 2002 sparked renewed interest in musicals. Various other films since then have had mixed success, but in general, musicals are not considered particularly standard. Trailers for some musicals will even disguise the fact that the film is a musical.
  • Quest for Fire in 1981 effectively killed the serious caveman movie by setting the bar so high that nobody could hope to compete. Also not helped by the not-serious-at-all Caveman also being a success that year.
  • The creation of the PG-13 rating in 1984 killed the family blockbusters of Steven Spielberg et al. that were popular from the late '70s through the mid '80s. The irony is that the rating was intended to save those sorts of films; Spielberg himself came up with the idea of a rating between PG and R as a way to answer concerns over the family-unfriendly violence in films like Gremlins and Indiana Jones and the Temple of Doom, referring to the proposed rating as "PG with a little hot sauce." However, the PG-13 rating divided "family" films into two ghettoes: PG became lumped in with the G rating in both the popular consciousness and that of the MPAA (i.e. a rating for kiddie flicks), while PG-13 became the rating of teen-oriented blockbusters with more violence than would otherwise be acceptable to bring a family to.
  • Conan the Destroyer in 1984 and Red Sonja in '85 may well have been the films that killed the "sword and sorcery" Heroic Fantasy as a film genre for quite some time. Their predecessor Conan the Barbarian, however, was a classic example of such brought to film.
  • The Slasher Movie genre went through two phases, with two Genre-Killers, roughly ten years apart:
  • Film journalist Stephen Metcalf argues that the wretched production excesses of Days of Thunder in 1990, and their attendant impact on the film's profits, killed the kind of blatantly commercial "triumph" movies that producers Don Simpson and Jerry Bruckheimer had made so much money for Paramount with during the 1980s, films that were sort of a backlash against the auteur-era movies that had prevailed before Heaven's Gate. Afterwards, studios would let directors assert themselves creatively again, and it's no coincidence that Days director Tony Scott's critical reputation improved over the course of the '90s.
  • Jurassic Park in 1993 is another example of one film's smash success making it impossible for subsequent films to live up to it. No-one has bothered to make a serious dinosaur movie since, and all films and video games that have happened to feature dinosaurs have, without exception, contained conscious nods to the franchise. Even the 1998 American Godzilla film riffed on it in trailers, and featured suspiciously velociraptor-like chase scenes with baby Godzillas.
  • Showgirls killed any chance of an NC-17-rated movie being seen as anything more than porn to the mainstream movie-going crowd. The rating is now limited to art house fare such as The Dreamers, Lust, Caution, Killer Joe, Shame, and Nymphomaniac.
  • In addition to launching the CG animated movie craze, the original Toy Story in 1995 was also largely responsible for ending the "kid empowerment" movie trend of the early-mid '90s. After Home Alone, there was a glut of kids movies which either ripped off that movie (Mr. Nanny, Camp Nowhere, 3 Ninjas, etc.) or placed kids in absurdly powerful positions and situations (Cop and a Half, Richie Rich, Blank Check, Little Big League, Rookie of the Year, etc.). When Toy Story, which featured a perfectly normal kid doing perfectly normal things, became a much bigger success (both critically and commercially) than any of those movies, the "kid empowerment" style was gradually phased out.
  • Cutthroat Island in 1995 was an attempt to revive the swashbuckling adventure movie. Instead, it just sunk it farther down into its grave, along with Carolco Pictures, the careers of almost everyone involved, and (along with their other collaboration The Long Kiss Goodnight) the marriage of star Geena Davis and director Renny Harlin. The genre was not exactly a thriving one at release, but this made sure no one would even attempt another shot at it. Even after the success of Pirates of the Caribbean, no-one seems interested in pirate movies that don't belong to that franchise.

    Pirates of the Caribbean is itself an example of the tough-act-to-follow franchise. Those movies have both cost and generated so much money that a rival studio would have to make a major commitment just to play in the same league, and risk a financial catastrophe if audiences say, "Johnny Depp isn't in it? Pass." About the only other pirate-themed franchise that's still doing well is One Piece, albeit for different reasons. And both Pirates of the Caribbean and One Piece have very heavy fantasy elements that make them rather different to the pure swashbuckler.
  • Batman & Robin and Steel, both from 1997, are credited for being the reason why Super Hero films were a dead genre for the rest of the decade and some years after. More importantly, they killed the superhero movie as a form of all-ages family entertainment. Joel Schumacher's Batman movies had undergone heavy Executive Meddling to make them more family-friendly and Merchandise-Driven, which played a huge role in their negative reception by fans, critics, and moviegoers. As a result, the next generation of superhero films in the mid '00s excised all traces of camp and went the Darker and Edgier route — Christopher Nolan's Batman films were pretty much gritty crime dramas with Batman, while even more lighthearted films like X-Men and Spider-Man had substantially darker storylines (and, in X-Men's case, costumes) than superhero films past. Only recently has Marvel begun to explicitly target superhero films at families again.
  • A subversion: In the '90s, many Martial Arts Movie makers and fans feared that the upcoming handover of Hong Kong back to China in 1997 would result in this (the Asian financial crisis of the late '90s also played a part). But while the Hong Kong film industry did experience a crisis in the late '90s, others saw opportunity... especially other Asian countries. Countries such as South Korea, Japan, and Thailand began producing their own martial arts films, hoping to fill the void, and creating some new stars in the process, such as Tony Jaa and Jeeja Yanin. And as it turned out, the Chinese takeover of Hong Kong did not signal the death knell of martial arts movies there, either, particularly with the rise of "arthouse" martial arts films such as Crouching Tiger, Hidden Dragon, Hero, and House of Flying Daggers. While the Chinese takeover and the Asian financial crisis did mark the end of the "Classic Age" of Hong Kong cinema, China and Hong Kong continue to produce many martial arts films today.
  • The 1998 Godzilla movie, along with the remake of Mighty Joe Young that same year, killed off the American giant monster movie for at least a decade. Peter Jackson's planned remake of King Kong, for one, was delayed in the wake of their failures. The modest successes of Cloverfield and Pacific Rim are credited with at least helping the genre regain some niche appeal, enough that a reboot of Godzilla hit theaters in 2014.
  • The failures of The Adventures of Rocky & Bullwinkle (2000) and Looney Tunes: Back in Action (2003) killed the sub-genre of "cartoon characters living in the real world" that Who Framed Roger Rabbit (1988) and Space Jam (1996) popularized. The Alvin and the Chipmunks series (2007-), The Smurfs (2011) and The Sponge Bob Movie Sponge Out Of Water (2015) are the closest we've gotten since.
  • The works of Seltzer and Friedberg in the '00s have been blamed for killing parody movies; even slightly better ones like Superhero Movie (probably not helped by being named in the same "<name of genre> Movie" style used by S&F) have been lumped in with their disasters.
  • If the 1997 smash hit Titanic created the very specific subgenre of "absurdly big-budget love story used to chronicle a historical disaster"; Pearl Harbor in 2001 sure as hell ended it. Pompeii only confirmed that it was dead.
  • School of Rock in 2003, being a send-up of inspirational teacher movies, basically killed that sub-genre and created a new type of sub-genre where the teachers are rather useless (such as Half Nelson and Bad Teacher). Attempts at reigniting the sub-genre (such as Freedom Writers and Larry Crowne) have been critical and box office disappointments. Some may argue that the genre's still alive in the form of "Inspirational Coach Movies" such as Coach Carter, We Are Marshall, and The Blind Side.
  • Lara Croft: Tomb Raider: The Cradle of Life in 2003, Catwoman in '04, and Elektra in '05 killed off the idea of the female action protagonist in Hollywood cinema for quite a long time, with writer David Hayter claiming that the Black Widow movie that was in the works at the time was shelved for this reason. Later big-budget Hollywood movies did have Action Girls, but usually in secondary roles as love interests or fanservice characters. Haywire and Salt both attempted to revive the genre and did moderately well, but not enough to create a critical mass in its favor. Since then, the massive success of The Hunger Games franchise, as well as the growing demand for superhero movies starring someone other than White Male Leads, has led to WB finally beginning production on a Wonder Woman movie for 2017, as well as Marvel announcing a Captain Marvel movie for 2018.
  • In 2004, the films Fat Slags and Sex Lives of the Potato Men proved so bad that there was actually concern in the UK that the entire British film industry was going down the tubes. The £1 million grant that Potato Men had received from the National Lottery through the UK Film Council was especially criticized. It turned out to be a false alarm, with British cinema surviving into the present day, but it takes a special kind of film to make an entire country think that its film studios are in trouble.
  • The 40-Year-Old Virgin in 2005 and Superbad in 2007 are often credited with killing the teen sex comedy. On one hand, the success of The 40-Year-Old Virgin proved that sex comedies aimed squarely at grown adults (with teenagers playing only supporting roles) could be just as successful as teen-oriented films like American Pie. On the other, Superbad mocked and deconstructed the genre so viciously that viewers could no longer take it seriously, cementing the public view of teen sex comedies as being weird, pathetic, lowbrow schlock that toed the line between sexy and sexist. Subsequent attempts at reviving the genre, like Project X, have been widely reviled.
  • xXx: State of the Union in 2005 (according to Mathew "Film Brain" Buck in his Bad Movie Beatdown series) killed the early-mid '00s trend of fast, modern, teen-oriented action films centered on extreme sports (i.e. The Fast and the Furious, the original xXx, and their many copycats). While the Fast film series, which pioneered the trend, is still going strong today, later installments have focused more on straightforward action and car chases as opposed to the earlier, more extreme sports-centered installments.
  • Basic Instinct 2 in 2006, besides derailing Sharon Stone's career as an A-list leading lady (ironically while reprising her Star-Making Role), also (at least according to Den of Geek) served as the final nail in the coffin to the erotic thriller genre.
  • The 2006 remake of 1974's Black Christmas was so badly received (despite doing well at the box office) that it convinced Hollywood not to give the Christmas Horror genre another chance for almost a decade. Director Glen Morgan blamed the studio for the poor reception, saying he was unhappy with Dimension Films ordering dozens of reshoots and script rewrites to the movie, though backlash from Moral Guardians regarding the film's content and release date (it was released on Christmas Day) could also be to blame. It wasn't until around 2015 when the another Christmas Horror movie, Krampus, was released to theaters. Thankfully, Krampus was both favorably received and was an instant box office success, sparking hope that the genre may be headed back to Hollywood interest.
  • The twin failures of 2007's Hostel: Part II and Captivity marked the beginning of the end for the Torture Porn subgenre of graphically ultraviolent horror films. The Saw series endured for a few more years as a Franchise Zombie, but the only other subsequent standalone theatrical release in the genre, 2009's The Collector, played to empty theaters, and Hostel: Part III went Direct-to-Video. The Human Centipede, which was marketed as an inevitable Cult Classic, was only played at midnight in most places, and the notorious A Serbian Film had only a single theatrical showing. Driving the final nails in the coffin was Paranormal Activity in 2009, a film at the complete opposite end of the horror spectrum that, through its mounting word-of-mouth popularity, easily blocked Saw VI from the #1 spot on the weekend before Halloween despite playing in over a thousand fewer theaters than Saw VI did.
  • 2007's Bratz singlehandedly killed theatrical films based on doll franchises, a fact not helped along by the frame of mind they were up against to begin with. This was shown very clearly with the fate of Kit Kittredge: An American Girl the following year. Despite critics calling it a far superior film and the franchise having been going strong since the 1980s and thus having a built-in nostalgia market, Kit made even less money, largely due to theatres not wanting to give doll-line movies another chance. Kit Kittredge was barely advertised on TV and in theatres, and it had very short planned runs. Some cinemas even waited up to a month after its release just to make room to show the thing. Since then, all future American Girl movies have been direct-to-video and have followed their modern Girls of the Year rather than the flagship historical line; later Bratz movies are also direct-to-video and do not follow the live-action theatrical movie's canon. Monster High was apparently going to get a theatrical movie in the 2010s, but that hasn't been heard from in a long time and it too is only releasing DTV. The box-office failure of the Live-Action Adaptation of Jem and the Holograms only confirmed it was dead.
  • Speed Racer in 2008 killed WB's plans for any future PG-rated blockbusters. It's even been stated that the film killed a proposed Shazam movie that was in the works at the time, in favor of Darker and Edgier superhero flicks like The Dark Knight and Man of Steel. It's also telling that literally nobody expected Harry Potter and the Half-Blood Prince to be rated PG... not that its success changed WB's mind about PG-rated blockbusters.
  • Not one film in particular, but the 2000s trend of remaking Asian horror films for Americans ended soon after 2008, which had no fewer than four movies of this type reach wide release — One Missed Call, The Eye, Shutter, and Mirrors. While they turned a profit, all four were poorly reviewed (especially One Missed Call, which has 0% on Rotten Tomatoes) and none were what you'd call big hits. This, combined with the fact that the found footage horror trend had started that year with Quarantine and Cloverfield, killed off the subgenre (the last entry was January 2009's The Uninvited).
  • In the 2000s, most romance movies, with few exceptions (such as Eternal Sunshine of the Spotless Mind and Five Hundred Days Of Summer), could be split into two camps: a) pandering rom-coms occupied by the likes of Jennifer Aniston and Katherine Heigl, and b) weepy, melodramatic movies that copied The Notebook. How Do You Know in 2010 and Bridesmaids in 2011 killed the first type, the former due to its Troubled Production (the result of director James L. Brooks' perfectionism causing the budget to spiral out of control), and the latter by way of raising the bar and successfully adapting the Judd Apatow style of raunchy humor and character-focused writing to a female-oriented comedy. While straight examples of type B still exist somewhat, if only due to Nicholas Sparks' name recognition, it's commonly accepted that, for most modern films that fall into that category, you have to do something unique like making the guy a teenage alcoholic, making the guy and girl have cancer, or having the girl be an AI system.
  • The box office failures of Green Lantern in 2011, Battleship in 2012, The Lone Ranger in 2013, and Tomorrowland and Fantastic Four (2015) in 2015 have caused many film studios to rethink their strategies concerning big-budget summer blockbusters. One of the most apparent victims is the planned 5th Pirates of the Caribbean film, which has been delayed for at least another year. Disney in particular has vowed to limit the budgets of its own blockbusters that aren't part of the Marvel Cinematic Universe or Star Wars franchises.
  • This article by Bloody-Disgusting makes the case that Paranormal Activity 4 and The Devil Inside in 2013 killed the found footage horror film, at least within the mainstream. After PA4's marked decline in quality compared to prior entries in the series (which had helped popularize found footage to begin with), and The Devil Inside's misleading advertising and frustrating lack of ending, audiences became skeptical of similar efforts in the subgenre. This led to subsequent found footage films like Devil's Due, the final two Paranormal Activity films, and As Above, So Below underperforming at the box office; most subsequent hits in the genre, like V/H/S and Willow Creek, have largely been on the indie circuit.
  • The critical and box office failures of Movie 43 and Inappropriate Comedy in 2013 have seemed to kill the anthology movie altogether, after it had mostly been on life support for the past two decades. Cloud Atlas seemed to be a brief shot in the arm for the genre, but even that failed to be a hit.
  • A rather strange example: while the triplet failures of Beautiful Creatures, The Mortal Instruments: City of Bones, and Vampire Academy weren't enough to kill the YA Novel adaptation as a whole, they were enough to kill off the paranormal subgenre that seemed to be on its way out as far back as late 2010. The failures of the latter two were bad enough to cause studios to rethink their YA adaptation strategies, going for the ones that were bound to make a lot of money from the get-go- namely dystopian Sci-Fi (not helping matters was that the The Mortal Instruments series was already getting flak from the community for being extremely derivative). The Twilight series survived into 2012 but only as a Franchise Zombie. Since 2012, with The Hunger Games popularizing YA Dystopian fiction, its success was enough to get the long-awaited adaptations of The Giver, The Maze Runner and Divergent finally made.
    • And now even those seem to be slipping from their peak too. While still making a decent amount of money, the tepid critical receptions of the two Divergent films and the meh-at-best critical and audience receptions of The Maze Runner and The Hunger Games: Mockingjay Part 1 seem to have caused studios to have taken the hint that there's too many of them already. Not helping matters is that the film adaptations of Enders Game and The Giver failed at the box office and received mixed-to-tepid reviews. The franchises are still set to be completed, but even with the strong performance of Mockingjay 2, there doesn't seem to be any new adaptations coming in the future.
  • Another localized death blow came with Disney's Tomorrowland, which put a halt to all further development of science fiction films at Disney, including a planned sequel to TRON: Legacy. The only survivors were in the Marvel and Star Wars franchises.
  • Localized killers date back to the early '90s, as the disappointing box office performance of Universal Soldier made it Carolco's third and final science fiction blockbuster following the major successes that were Total Recall (1990) and Terminator 2: Judgment Day.

    Literature 
  • Don Quixote's deconstruction of the Chivalric Romance, in which the main character (and the archetype he represented) is portrayed as insane and idiotic, is widely credited with helping to kill the genre. The genre was already in its death throes about a decade before Cervantes' novel, but it certainly dealt the final blow. Two hundred years later, Lord Byron complained about this in Don Juan:
    Cervantes smiled Spain's chivalry away;
    A single laugh demolished the right arm
    Of his own country; — seldom since that day
    Has Spain had heroes.
  • Madame Bovary by Gustave Flaubert deconstructed romantic fiction archetypes, helping to end the era of romanticism in fiction and making way for realism.
  • The American Civil War killed off plantation literature, also known as 'anti-Tom' literature, a genre that emerged in the 1850s in response to the anti-slavery novel Uncle Tom's Cabin. Mostly written by writers from the Southern United States (though a few writers were Northern 'doughfaces' who sympathized with the South and its 'peculiar institution'), these novels were author tracts dedicated to portraying plantation slavery as a benign, benevolent system that was beneficial to the 'childlike Negroes' and served as the bedrock of civilization, and abolitionists as either misguided Soapbox Sadies or the very incarnation of pure evil. Nowadays, the genre is Deader Than Disco together with slavery itself, remembered only as a historical curiosity in the grand scheme of the run-up to the Civil War.
  • World War I largely killed the "invasion story" genre, which typically detailed foreign invasions of the British Isles by some flavor of Germans or French (depending on who Britain had higher tensions with at the moment). The War of the Worlds, while a more fantastical spin than the norm, is the most well-known example. The genre still persisted post-WWI, with communists or aliens replacing the Europeans as the go-to foe of choice (covert invasions were a staple of pulp literature right up until World War II), but it never regained anything close to its former popularity. Instead, it was replaced by Spy Fiction during the Cold War and techno-thrillers afterwards, both of which can be seen as spiritual successors of a sort to the genre.
  • A Song of Ice and Fire, along with its television adaptation, Game of Thrones, has done this to a degree for traditional high fantasy. It has become much more rare to see new high fantasy since the series' rise in popularity in favor of similarly darker deconstructions of the genre, as well as being Tough Act to Follow. Whether the genre is truly dead remains to be seen.
  • The decline of video game strategy guides is sometimes attributed to the official American Final Fantasy IX guide. Square Enix, wanting to promote their site, Playonline.com, forced Prima to gut the entire thing and redirect users to the site for more info. Considering the game came out in 2000, it was outright impossible for many to connect to the internet and those who could found the site wasn't much better. Many purchasers ended up finding sites like GameFAQs, and many buyers thought it was the general direction of strategy guides from that point forward. Nowadays, Strategy Guides are usually only found in stores dedicated to gaming, and even then, it's usually only in a small section of it.

    Live-Action TV 
  • The Quiz Show was discredited for about fifteen years in the US after a series of scandals in The Fifties, in which it was learned that a number of popular quiz shows (most notably 21) were being rigged in order to increase tension, bring in ratings, and to give the victory to the contestant the producers wanted to win. After the scandals, the focus of questions generally shifted from knowledge to word games and puzzles, and low-stakes panel games like To Tell the Truth were at their peak. Jeopardy helped America trust quiz shows again in 1964, but it was not until about 1973 and The $10,000 Pyramid when game shows really began offering five-figure sums again note . Even after the genre came back into vogue, the effects of the scandals left a permanent mark; these new game shows had winnings caps and somewhat smaller amounts of money to be won, and it wouldn't be until 1998 when really big-money games returned in the form of Who Wants to Be a Millionaire?
    • The return to more "traditional" game shows in the 70s and 80s brought new shows that actually had game to them, like the aforementioned Pyramid, along with The Price Is Right, Tic-Tac-Dough, The Jokers Wild, and Family Feud, and thus helped kill off panel games in The '70s and The '80s. That particular death was culminated in 1990 with a short-lived revival of To Tell the Truth that went through five hosts in the course of one season.
    • And then the nighttime syndicated versions of Wheel of Fortunenote  and Jeopardy! (which began in 1983 and 1984, respectively, and aren't going anywhere in the near future) killed off the concept of daytime game shows by The '90s — between 1992 and 2008, Price was the only game show on daytime network television.
    • And on that topic, the saturation of Millionaire, as well as several big-name copycats, mostly killed off the big-money prime-time game show genre by the mid to late 2000s. It was given a shot in the arm with Deal or No Deal (and the 2007 WGA strike helped to extend that shot), but Deal quickly devolving into a gimmick-fest (making its ultra-bare-bones format all the more blatantly obvious) while concurrently falling into Millionaire-esque Wolverine Publicity, combined with the failure of Million Dollar Money Drop and Million Second Quiz, pretty much put the finishing touches on the genre.
  • The Variety Show's demise has been linked to the abject failure of NBC's Pink Lady And Jeff in 1980 note , even though the genre (much like the movie musical) had been in life support for yearsnote . There were a few more shows in the genre afterwards, but none was the kind of blockbuster that could make programmers and audiences forget how bad this one was.
  • According to Chris "Rowdy C" Moore of TV Trash, Unhappily Ever After killed off the live-action working-class dysfunctional family sitcom that Married... with Children popularized at the start of the 1990s, along with Roseanne and Grace Under Fire, to be replaced by the age of urban single-based sitcoms like Friends and Seinfeld. Some dysfunctional family shows, like Titus and Malcolm in the Middle cropped up in the early 2000s and gained positive to mixed reviews, but it wasn't enough to revive the genre. The American version of Shameless is trying to turn this around (or, at the very least, reinvent the genre for premium cable).
  • Married... with Children and, to a lesser extent The Simpsons, killed off the functional family sitcom boom of the late '80s heralded by The Cosby Show. Even shows inspired by Cosby, like Home Improvement or Everybody Loves Raymond are more cynical than The Cosby Show. Averted however for many black family sitcoms of the '90s which came about because of Cosby such as Family Matters and Fresh Prince Of Bel Air. See Minority Show Ghetto.
  • Though critically acclaimed and considered a Cult Classic today, the ratings failure and early cancellation of Action basically assured that the TV-MA rating is more or less a kiss of death for a network show and there has never been an attempt by the Big Four since for a truly adult-aimed comedic series. (It's a different story on cable, where less restrictive rules allow for more creative freedom.)
  • The failure of Pablo y Andrea (2005) caused Televisa to stop producing telenovelas aimed at children. By the time that telenovela came out, most of the target audience had just lost interest in the limited plots said novelas offered, most of which were of the "kids having magical and musical adventures with a bit of drama" variety that were over-commercialized to the point of Hype Backlash.

    Similarly, the lukewarm reception of Niña de mi corazón (2010), seems to have caused the same network to stop producing novelas aimed at a teenage audience, since no novelas of that sort have been produced since then. Said genre had been very popular for Televisa since the late 80s. Both examples can be explained due to the fact that most children and teenagers just prefer to play videogames or be on the Internet nowadays instead of watching novelas (or TV in general).
  • The massive failure of The Magic Hour (and to a lesser extent, The Kenan Ivroy Wayans Show and Vibe a season prior) pretty much killed the trend of urban-oriented, syndicated, late night talk shows (and syndicated late night talk shows in general) for the next 15 years, until Arsenio Hall revived his talk show in September 2013.
  • A temporary example: The failure of Criminal Minds: Suspect Behavior put a halt on shows getting random spin-offs despite the success of shows like NCIS: Los Angeles. It was a combination of a lackluster show and a fandom revolt since to fund the show, they had to end the contracts of two main female characters on Criminal Minds. This outraged not only the fans, but the actresses and the entire production team. It's no surprise that after Suspect Behavior ended, CBS rehired Paget Brewster and AJ Cook. The upcoming NCIS New Orleans and Once Upon a Time in Wonderland in late 2013 look to restore the trend a little bit, but for 2011-12, spin-offs were notably sparse.

    Another factor in the death of spin-offs was the show Torchwood: Miracle Day. The show was already in trouble when BBC had to sell production rights to Starz Entertainment, however the show was met with overwhelmingly negative reception from the fans and critics. Torchwood was already a Love It or Hate It show seeing as it was a more adult-oriented spinoff from family-friendly Doctor Who, but added Americanitis in addition to Jack Harkness and Gwen Cooper being reduced to a side-story in their own show and an unnecessary Romantic Plot Tumor with Jack having a new boyfriend didn't help matters either. The negative reception of the show was also enough to put Torchwood as a whole on hiatus, and its future is currently uncertain.
  • MTV's Boy Band spoof 2ge+her arguably struck one of the first blows in the slow death of MTV itself by exposing a number of cynical tropes about how their flagship music program, Total Request Live, operated in the late '90s/early '00s. YouTube also killed off their original flagship tradition of showing music videos on the channel. After all, why watch MTV in the hopes that some particular music video will play on it when you can go straight to it online?
  • This article by Bob Chipman argues that The Colbert Report killed off the Pompous Political Pundit Talk Show by parodying its form and style so effectively that it became impossible (especially for younger Gen-X and millennial viewers) to take seriously anymore. While The O Reilly Factor, the main show that Stephen Colbert was parodying, is still on the air, it and shows like it have notably ceased to be the dominant programming on the Fox News Channel, their viewerships notably trending much older while the new faces of the network (like Greg Gutfeld and Megyn Kelly) largely eschew the style.
  • The Office, Extras and The Thick of It, while not outright killing the classic Brit Com format, made them seem like quaint relics of the 60s and 70s, and resulted in critics generally losing respect for the classic style. Fewer and fewer of them have been produced as the 2000s and 2010s have progressed, and some are predicting that the horribly-received The Wright Way, made by Brit Com mainstay Ben Elton, may prove to be the final nail in the coffin for it as an art form, with the few holdouts being critical failures, regardless of how popular they can be.
  • An episode of the very loved Belgian investigative journalism series Basta called De mol in het belspel, known for bringing up the unfair practices of the Belgian phone-in game shows at the time by deconstructing or reconstructing pretty much all the phone-in game show formats that exist, allowed één, who already did not permit that phone-in game shows were allowed on their own network, to have so much control over the phone-in game show format that Medialaan, the only company that aired those type of shows, was forced to cancel pretty much every single phone-in game show that they ever created. While it only had an effect on the game shows that were airing in Flanders, it killed off pretty much the entire phone-in game show genre there, to the point that some people think that the genre is banned in Belgium.
  • Soap operas may be popuar in the US, the UK, Latin American countries among others, but one country they'll never be popular in is Canada, thanks to the 2000s notorious flop Train 48. The show was an attempt at persuading networks in Canada to have their own soaps, however the show was, reception-wise and production-wise, a disaster. The show was a loosely-based remake of popular Australian improvised dramedy Going Home, which was about a number of commuters chatting about popular topics at night on a commuter train.

    The show had an admittedly novel production concept- the show would be (sort-of) written, filmed, edited and broadcast all in the same day, on an actual replica train traveling from Toronto to Burlington, with improvisation by the actors. This probably would have been a good idea had anyone had a clue what they were doing. The actors clearly had no idea how to make the improv flow, and the discussion topics were both incredibly dull, and inaccessible to people who had no idea what they were talking about. The show also had gotten criticism for its poor audio mixing (the actors couldn't even be heard at times over the trains' loud engines) and Jittercam (which did get better as the show neared its end, but not by much). When the writers had heard of these criticisms, they attempted to spice things up in 2005 by bringing in comedy (which predictably failed- one such case was a mother being fooled into thinking the video game ''Halo'' was a game about catching angel halos), "dramatic" storylines about outlandish concepts like a snake getting loose on the train, or someone getting shot, or hostage threats- none of these worked and after 2 years, the show was abruptly halted in 2005 due to increasingly worse reception and ratings. Another criticism was that the show never made it clear where people were going, so the final scene showed the characters getting off the train in Burlington.

    The poor ratings (the show was featured in the 7:30 death slot too- this was before digital cable and satellite with "Eastern time channels" were more popular), production costs of $45,000 per episode, and awful reception not only killed the idea as a whole, but also convinced some networks to drop their airings of American or British soaps too, and the show is seen as one of the worst Canadian TV shows of all time.

    Music — Rock/Metal 
  • The Day the Music Died: the deaths of Buddy Holly, Ritchie Valens, and The Big Bopper in a plane crash on February 3, 1959 effectively killed rockabilly and traditional Rock & Roll as music genres.
  • Progressive Rock has had several points that are regarded as killing the genre.
    • One of the last albums from Emerson, Lake & Palmer, Love Beach in 1978, is one of the most despised albums in music history, which the band was forced to make to meet out their record deal. The album largely abandoned the prog sound in favor of disco and dance music.
    • The 1983 album Alpha, the second album of supergroup Asia, featuring members of Yes, King Crimson, Emerson, Lake & Palmer, and several other prog legends, was regarded as a failure musically, and severely damaged prog's reputation. Said reputation was already in sustained free-fall by the time of Asia's 1982 debut (Robert Fripp himself intimated as much back in 1975). Most (surviving) '70s prog bands were already greatly simplifying their sounds by 1980, in response to Punk and New Wave; Asia, by their utter failure to craft anything remotely reminiscent/worthy of prog's '70s heyday, merely confirmed prog's demise for those who hadn't gotten the hint yet.
  • In that vein, Styx's 1983 album Kilroy Was Here seems to have been the final nail in the coffin for the Rock Opera and the Concept Album (no successful examples of which had come out since Pink Floyd's The Wall four years earlier, anyway). It took twenty years for another rock opera concept album, Green Day's American Idiot in 2004, to enjoy massive success.
  • Shoegazing is a rare example — an album so good it killed its own genre for quite some time. My Bloody Valentine's 1991 Loveless is widely believed to have turned shoegazing into a Dead Horse Genre nonetheless, with almost every other band in the scene receiving a hostile critical reaction for trying to sound like My Bloody Valentine. The fact that My Bloody Valentine's third album, m b v, was 22 years in the making did not help at all, and the scene was soon supplanted by Britpop. This ended up derailing more than a few careers (Slowdive was notably plagued by this, even though Souvlaki is now often mentioned in the same breath as Loveless). Fortunately, it wasn't permanent — interest in shoegazing started to come back in the 2000s and '10s.
  • One of the most famous stories in rock music is that the rise of grunge, particularly the sudden success of Nirvana's album Nevermind in 1991, did this to hair metal in the early '90s. In truth, hair metal was already on life support for a couple of years by that point, with at least three connected moments that can each be pointed to as genre killers, grunge only being the last of them. The first was the 1988 documentary The Decline of Western Civilization Part II: The Metal Years, which is often credited with starting the backlash against hair metal thanks to its uncensored display of the hedonistic excesses of many bands and musicians. (It's been joked that Warrant and WASP did more to kill hair metal than Nirvana and Pearl Jam ever did, and they're only half-joking.) Second, in the subsequent years all manner of Darker and Edgier bands like The Black Crowes, Guns N' Roses, Pantera (itself a former hair metal band that abandoned the genre), and Queensrÿche pushed hair metal off the rock charts. However, what few will argue is that grunge landed the death blow by giving a unified image to the growing backlash. While it didn't kill hair metal, it certainly wrote its obituary and buried its remains.

    Since hair metal was the dominant genre of metal music within the mainstream rock scene, metal as a whole faded from the limelight for much of The '90s as a result. Some genres, however, managed to avoid this. The general rule was that, as long as you paid due reverence to '80s Alternative Rock (The Smiths, REM) and Hardcore Punk (Minor Threat, Black Flag), or you were playing something abrasive and unquestionably anti-mainstream, it was okay to play metal in The '90s.
    • Classic heavy metal (Black Sabbath, Deep Purple, et cetera) and its spiritual successors, doom metal and sludge metal, survived mainly because of the heavy influence those genres had on the development of grunge. Black Sabbath, for example, are cited as influences by Soundgarden, Green River, Mudhoney, The Smashing Pumpkins, Tad, and many others, while the sludge metal band the Melvins also had a major influence on grunge, taking influence from '80s hardcore punk.
    • Thrash metal didn't even skip a beat, with three of the "big four" bands (Metallica, Megadeth, and Anthrax) enjoying their best album sales shortly after the death of hair metal. Members of Metallica have even mentioned that they saw the rise of grunge as a good thing, meaning that radio stations and MTV were willing to take a chance on heavier music and darker themes. Somehow-these-aren't-hair-metal-for-some-arcane-reason bands like Van Halen and Guns N' Roses stayed popular during grunge's early phase, and fell off more due to interpersonal conflict than chart failure.
    • Alternative metal and groove metal, like grunge, emerged as a backlash against hair metal, becoming the defining metal sounds of the '90s for many American listeners. Alice in Chains, Soundgarden, and Faith No More were among the defining alt-metal bands of the era, and were often associated with the grunge aesthetic by mainstream listeners. Meanwhile, Pantera, the biggest groove metal band of the '90s, consistently managed to fill large arenas, and their album Far Beyond Driven even managed to debut at #1 on the Billboard 100 (making it probably the heaviest and least-mainstream album to ever accomplish that feat). Billy Corgan even praised Dimebag as his favorite contemporary guitarist. By the late '90s, the two genres, along with other, smaller subgenres (particularly rap metal), fused together in the mainstream consciousness and morphed into Nu Metal, which has its own section below.
    • Death Metal and Black Metal both took off and hit their peaks in The '90s. While they rarely, if ever, received radio airplay, they made for a particularly popular target for the era's Moral Guardians in both the US and Europe due to the brutality of the music itself, the lyrical subject matter, and (in the case of black metal) the musicians' militant anti-Christian messages that often went well beyond the music.
  • Grunge itself had two moments in 1994 that can be pointed to as Genre Killers, the trend in both of them being the genre's anti-commercial attitude running head-first into its sudden mainstream popularity. First, Nirvana frontman Kurt Cobain was Driven to Suicide over his heroin addiction and his inability to reconcile his values with his success, which not only took out the biggest band in the scene, but made many rock fans leery of the Darker and Edgier attitudes that were synonymous with grungenote . Second, Pearl Jam got into a nasty fight with Ticketmaster over their anti-consumer business practices, resulting in them canceling their tour that summer and finding it nearly impossible to tour nationally afterwards, which dealt a crippling blow to the fortunes of the second-biggest band in the scene.

    Grunge continued to limp along in the absence of Nirvana and Pearl Jam, but as a whole, it faded from the limelight over the next three years. Layne Staley's departure from Alice in Chains in 1996 due to his drug addiction (culminating in his death in 2002), followed by the breakup of Soundgarden in 1997, are often cited as the final nails in the coffin of "traditional" grunge music. Most importantly, however, by that point what had started out as a backlash against corporate hair metal had essentially been taken over by the record industry, turning into Post-Grunge. A more polished and radio-friendly version of grunge that sanded off many of its more abrasive edges, post-grunge dominated mainstream American rock music for the next ten years, eventually converging with hard rock and the remnants of nu metal in the '00s. Many years later, post-grunge would follow a similar fate, read below for details.
    • In the UK, meanwhile, grunge only lasted for a couple of years before getting hit with backlash. Britpop emerged in the early-mid '90s as a Lighter and Softer reaction to the dourness of grunge, and quickly supplanted it in mainstream popularity there. By 1994, Bush was the only grunge or post-grunge band seeing any success in the UK, and even then, they were far more popular in the US than they were in their native Britain.
  • Be Here Now, the notorious 1997 flop by Oasis, is generally regarded as having killed Britpop. It was actually a major success initially, earning gushing praise from criticsnote  and selling eight million copies. However, once people had the chance to actually listen to it, they found that it was nowhere near as good as their first two albums, let alone the masterpiece that had been hyped up for months and which critics had been gushing about. The result was massive Hype Backlash that took the shine off of the biggest band in Britpop. Only a handful of bands wound up surviving the collapse of Britpop for more than a couple years.
    • A major factor in Britpop's demise? Probably. However, on top of the above, blur — the other band most associated with the scene (and Oasis' arch-rivals in 1995's "Battle of Britpop") — had already broken away from it a few months prior with their eponymous album (primarily lo-fi and US alt-rock-influenced). Another arguable factor may be that by 1997 "Cool Britannia" had jumped on Britpop's bandwagon, with (e.g.) Geri Halliwell in a Union Jack dress and honeymoon-era Tony Blair schmoozing Britpop stars. This got old fast, and probably helped kill off the remainder of Britpop when it derailed.
    • blur's "Song 2" is often considered to be the last real "Britpop" hit, and even then, it sounds nothing like anything else in the genre, having specifically been written to parody Nirvana-style grunge.
  • The 2003 albums Results May Vary by Limp Bizkit and Take a Look in the Mirror by Korn played a huge role in killing Nu Metal. A fusion of Alternative Metal, Industrial Metal, and Rap Metal influences, nu metal emerged in the late '90s and was seen as an antidote to the bubblegum boy bands, girl groups, and idol singers that ruled the world of pop music after the fall of grunge, bringing metal back to the forefront of youth culture for the first time since the '80s. Nu metal reached the peak of its popularity in the years 1998-2001, but before long, came to be stereotyped as a genre of wangsty lyrics, phony machismo, and grating instrumentation that substituted technical skill with sheer noise. By 2002, nu metal was earning the mockery of metalheads as a pale shadow of "real" metal, and albums by major bands like Korn and Papa Roach were producing diminishing returns on the charts. The tipping point came in 2003, when Limp Bizkit and Korn released the aforementioned albums to a reception that ranged from mixed to scathing, with Bizkit's cover of "Behind Blue Eyes" coming in for especially heated criticism as borderline rock sacrilege. By 2004, nu metal's reign on the rock charts was over, with emo and metalcore emerging in its place, and most of the bands involved with the genre quickly changing their sound to get away from it. Nearly a decade passed before nu metal regained some cultural acceptance, and even then it's not even half as popular as it used to be.
  • The Strokes' First Impressions of Earth can be viewed as the breaking point of the post-punk/garage rock revival in the early-mid '00s. This movement had been characterized by elements of punk rock, indie rock, '60s garage rock, and New Wave, combined into a stripped-down, back-to-basics guitar rock that many people at the time felt would be a revolution in rock music comparable to grunge ten years earlier, wiping away the morass of Post-Grunge and Nu Metal just as grunge had wiped away Hair Metal. For a time, it was. Along with The Strokes, bands like The White Stripes, Interpol, the Yeah Yeah Yeahs, The Vines, and The Hives led the movement in both the US and the UK, and from roughly 2002-05 they won widespread critical and commercial success.

    By 2006, however, many bands were either gone, had collapsed, or had become more experimental, while in Britain, bands like the Arctic Monkeys, The Fratellis, Bloc Party, and Arcade Fire were leading the way in both Pop Revival and a new wave of indie rock. Only The Strokes and The White Stripes were still active, and even then only barely. First Impressions of Earth's release was repeatedly delayed, and upon its final release was a critical and commercial failure, acting as the final nail in the coffin.
  • Broke NCYDE simultaneously codified and killed crunkcore. Their music is just competent enough to have spawned fans and imitators seeing some good in the genre, but hilariously bad enough to make literally everyone else automatically hate the genre.
  • Coheed and Cambria's fifth album, 2010's Year of the Black Rainbow, is largely considered to be the final nail in the coffin for the New Prog subgenre of progressive rock, which already seemed to be dwindling as far back as 2005. After a reasonable amount of commercial success from the two Good Apollo albums, the latter of which brought a stadium rock edge to their sound, there was much hype surrounding it (including a reasonable amount of good reviews from people on the Cobalt & Calcium forums who had supposedly already heard the album), with an anticipation level through the roof, leading many to think it could be as heavy and rocking as No World for Tomorrow. Instead, they got the musical equivalent of a Bizarro Episode which largely dabbled in electronic rock, which lead to a very mixed reception and people questioning if they made the album that style just so they could escape the success "Welcome Home" brought them. Their reputation was ruined, and not much had been heard from New Prog bands save for Muse and 30 Seconds to Mars, both of whom were phasing out New Prog in favor of Alternative Rock. Fortunately, Coheed survived, but as a result, their following two albums had to be recorded on indie labels.
  • The indie rock wave that swept away/absorbed the post-punk revival (especially in the UK) wound up burning out itself by the early '10s, as a slew of lesser imitators copying the sound of bands like the Arctic Monkeys and The Libertines led to the derisive term 'landfill indie' emerging in the British music press. The genre-killer was a wave of backlash that arose in 2009-10, comparable to that which hit Post-Grunge in the United States, with a similar effect on the British pop music scene in causing guitar-driven rock music in general to fade from the mainstream. Only the Arctic Monkeys have really survived the collapse.

    Music — Other genres 
  • In parallel with Britpop, the British music press went hot for "intelligent drum'n'bass", the authentic new sound of black inner city Britain. Goldie's Timeless (1995), although a fine album, opened the door for floods of by-the-numbers d'n'b clones, and the genre quickly became a cliché of television background music and film soundtracks. His 1998 follow-up Saturnz Return was slammed by a jaded press as a self-indulgent, pretentious folly. The opening track, "Mother", was over sixty minutes long. Both Goldie and intelligent drum'n'bass subsequently left the charts, never to return.
  • Live Earth, a massive benefit concert co-founded by former Vice President Al Gore, was a dismal flop, garnering low ratings (especially for the UK and US) and created a massive "carbon footprint", precisely the type of thing the organizers wanted to prevent. The failure of Live Earth is widely believed to have killed off the concept of the benefit super-concert (in the same vein as Farm Aid and Live 8).
  • Depending on where you sit regarding Drum & Bass, Pendulum came close to this, by way of becoming the public face of the genre despite never intending to be in it. Rob Swire himself isn't sure if this has happened, but appears to revel in it, as can be discerned from this extract from his rant on the Dogsonacid forums:
    "Oh, and by the way — I'm not sure if drum and bass is dead or dying (I've been in the studio / on tour too long to tell). However, if your genre was flimsy enough to be knocked over by ONE SINGLE RECORDING ARTIST who happened to — god forbid — sell some fucking records for the first time in about 5/6 years, then I'm glad it was us that got to drive the final stake through its stale pig shit heart — and good riddance. Wake me up when your genre is making something that people outside the scene think is worth listening to again."
    • Drum & Bass really suffered more from the development and rise of Electro House and Dubstep more than Pendulum; Pendulum even shifted almost completely to a rock style.
      • With the recent Electronic Music revival in the United States though, Drum and Bass has seen a (admittedly smaller) comeback of sorts.
  • The twin failures of Chingy's Powerballin' and Nelly's Brass Knuckles killed the St. Louis rap scene's mainstream popularity. The "Dirty South" movement (which also features Chicago native Kanye West) has gone on to replace it in appeal and popularity.
  • The murder of Tupac Shakur in 1996 and The Notorious BIG in 1997, within six months of one another, put an end to the Golden Age of Gangsta Rap. The Lighter and Softer genre of Glam Rap replaced it in the mainstream for much the same reason why post-grunge replaced grunge after Kurt Cobain's suicide; as The Rap Critic and The Nostalgia Chick put itnote :
    Rap Critic: "[The murder of Biggie and Tupac] was a big wake-up call for hip-hop fans, because two artists that everyone knew were dead, victims of the lifestyle that was promoted in their music. Hip-hop had gone as dark as people wanted it to go, and they wanted something else.
    Nostalgia Chick: Suddenly, the dangerous lives and poverty that some of these guys grew up in and rapped about... it was just a little too real. Joe Public wanted something a little nicer, cleaner, you know, still culturally relevant but reminded us of the good old days when rap was fun, and- oh, hey, Will Smith, what's going on? Heard your movie career's doing pretty good! Oh, and what's that you've got there? A new rap song? And it goes with that new summer movie you're in? Oh, and you have a whole album without curse words or references to hard living? Come right on back, Will! We missed you!
    • Tupac's death also crippled the West Coast hip-hop scene, which would take over a decade to recover. While the New York-based Bad Boy Records was able to survive Biggie's death (though not without difficulty), the same could not be said of Death Row Records, then the most powerful rap label on the West Coast and running a heated rivalry with Bad Boy. Tupac's death, combined with the myriad legal problems of the label's owner Suge Knight, did irreparable damage to Death Row, causing an exodus of talent in the '00s that culminated in the label going bankrupt in 2006, leaving little more than a shell that survives mainly through Greatest Hits albums and re-releases of its catalog.

      West Coast hip-hop spent the years from 1998 to 2011 in underground purgatory, with rappers from the East Coast (50 Cent, DMX, Jay-Z, Nas, Puff Daddy), the South (Lil Jon, Master P, Lil Wayne, OutKast, Pitbull), and the Midwest (Kanye West, Eminem, Nelly) dominating the rap game from the late '90s onward. Only a few isolated artists, such as The Game and E-40, managed to break through, and beyond that, the only West Coast rappers who were still successful were stars from the '90s. It was only in the '10s when West Coast hip-hop managed to make its presence felt in the mainstream and with critics again, thanks to the likes of OFWGKTA, Hopsin, DJ Mustard, ScHoolboy Q, Kid Ink, Sage the Gemini, YG, Tyga, G-Eazy, and most notably Kendrick Lamar.
  • A notorious case in Canada was Matt Dusk's epic 2006 flop Back in Town, which ended up killing Canada's jazz-pop craze. Yes, believe it or not, there was a jazz-pop craze in Canada that lasted a good chunk of the 2000s. Diana Krall is often credited as the person who started it, with Michael Buble having furthered it with his international success. Perhaps one of the more unexpected hits was Matt Dusk's debut album Two Shots, released in 2004, which boasted a lead single written by Bono and The Edge. The album was a smash success and one of the top selling records of its year.

    Ironically enough, Dusk ended up killing the craze with Back in Town, commonly regarded among Canadian music fans as the textbook definition of a Sophomore Slump. It was much anticipated and hyped, and in fact actually didn't do too bad in its first week of release, debuting at #17 on the Canadian music chart. However, once people actually took the time to listen to it, they got a bizarre, more funk-influenced album that didn't fly well with the public and killed people's interest in him, and jazz-pop as a whole, with his sales taking a spectacular nosedive in the weeks that followed. Only the aforementioned artists ended up surviving the collapse of the subgenre, though Dusk ended up recording two virtually unheard of albums (try naming either of them without looking it up).
  • Another Canadian case, which this time seems to have caused the whole world to have taken the hint: Ryan Malcolm, the winner of the first season of Canadian Idol. There was massive hype surrounding him as he has quite the voice, and many voted for him to win, causing Jacob Hoggard (who later would find success with his pop-rock band Hedley, becoming the show's most commercially successful alumnus within Canadian borders) to lose out. What was the result? "Something More", which, despite being successful, was massively hated and even ended up being voted by critics as one of the worst songs of 2003, mainly because of how supremely boring the music was and how cheesy and cliche the lyrics were. The album, despite selling 170,000 copies, ended up being his last, and is often seen as a joke among Canadians. The following year, Kalan Porter suffered the same fate, effectively burying Canadian Idol as a way for future pop stars to be discovered. (Yes, Carly Rae Jepsen won third on season 5 of Canadian Idol, but her big break came over four years after that show.) Since then, very few winners or contestants on any Idol show outside the American version have seen much success — and even then, the last breakout stars from American Idol were season 6 winner Jordin Sparks and season 8 runner-up Adam Lambert. And speaking of him...
    • In an example that crosses over with Live-Action TV, Lambert's shocking loss to Kris Allen in season 8 of American Idol, combined with the suspicious circumstances under which Allen's victory took placenote , did lasting damage to the show's credibility and pretty much firmly discredited TV talent shows as a source of future pop music hitmakers. Future seasons of Idol plummeted in the ratings (with season 11 winner Phillip Phillips being a one-off success), the American version of The X Factor was a dud, and while The Voice has been a ratings hit for NBC, the only real successes from that show have been limited to the Country Music genre, and it's arguably the celebrity judges who get a greater boost from that show. The British version of The X Factor has fared better with its alumni, although even it is starting to slide from its peak.
  • Solo teen idols were huge in the '50s and '60s, with artists like Ricky Nelson, Bobby Rydell, Paul Anka, and Fabian Forte dominating the charts through the period. That phenomenon died a quick death in the middle of the decade as teenage girls found a universal idol in The Beatles. A brief revival happened in the '70s with the likes of Bobby Sherman, David and Shaun Cassidy, Donny Osmond, and Leif Garrett, but even then they were stuck in the shadows of groups like The Monkees, The Jackson Five, and the Bay City Rollers, and the second wave died out much faster than the first. For the next three decade, BoyBands and rock groups would reign supreme whereas hardly any solo teen idols made an impact. A third wave would begin at the turn of the 2010s, when Justin Bieber fever swept the globe. However, the wave would barely last three years, with Bieber ultimately ending up the only major success story in this new generation of teen idols. When a massive backlash against him hit and his public image was destroyed overnight, control of the teenage girl demographic immediately shifted back to boy bands via One Direction, and later, 5 Seconds of Summer.
  • In classical music, the symphonies of Ludwig van Beethoven almost killed the genre simply because they were considered so amazing that no composer ever dreamt of surpassing them. Gladly subverted during the 19th century by composers such as Bruckner, Brahms, and importantly Berlioz, who continued the idea of symphonies with programmatic content (which is where Franz Liszt started).
    • But then finally, Gustav Mahler is the last big name composer of symphonies. This is probably because his symphonies were so epic and avantgarde (his Symphony of a Thousand in particular) that few people even bothered anymore. The symphony as a genre is nearly dead in Modern Classical, with the most notable exception being Dmitri Schostakowitsch.
  • The Milli Vanilli scandal in 1991 effectively killed "traditional" pop music in the United States for nearly a decade. For much of the early-mid '90s, the overnight downfall of one of the biggest pop acts in the nation colored mainstream perceptions of the entire genre, relegating it to dance clubs and fueling the rise of adult alternative singer-songwriters who were seen as more authentic than the manufactured pop acts of the '80s. Only in the very late '90s did bubblegum pop come back into vogue by drawing inspiration from the "Cool Britannia" craze, but it didn't reach mainstream success. Only by the late 2000s/early 2010s pop returned to the musical forefront.
  • Thanks to the mixed-to-negative reception of Skrillex's Recess and failure of Knife Party's Abandon Ship, it doesn't look as if Brostep or Electro House becoming a mainstream staple is going to happen any time soon. The former was a case of Hype Backlash and people already having moved on to greener pastures from Brostep, and the music having sounded completely out of place in a music scene dominated by the more hardcore stuff they were known for introducing to the industry. The latter was a result of Knife Party taking too fucking long to finally release a full LP and instead releasing a string of E Ps leading up to it, general band procrastination and "traditional" Electro House becoming Deader Than Disco. Fortuantely Skrillex did (somewhat) recover and Jack U (the duo he formed with Diplo), seems to be doing great.
  • The most commonly-cited turning point in disco becoming, well, Deader Than Disco was the notorious Disco Demolition Night, a promotion held on July 12, 1979 in which thousands of people brought disco records to a Chicago White Sox double-header in exchange for heavily discounted tickets; the records would be put into a crate and blown up in the middle of the field between games. Most of the people there hadn't come for baseball so much as to watch disco records getting destroyed, and the ensuing riot forced the White Sox to cancel the second game of the night. The affair played a major role in fueling an anti-disco sentiment that had been building for several months by that point (especially among rock fans and people who hated the seemingly effeminate lifestyle that disco represented), and disco was virtually gone from the airwaves by the end of 1980. Steve Dahl, the Chicago rock DJ who helped organize the event, has said that, while Disco Demolition Night didn't singlehandedly destroy disco, it did play a large role in hastening its demise.

    Pro Wrestling 
  • The commercialization of VHS tapes and cable television had weakened kayfabe and the territorial system by exposing plot holes and reducing the draw of world champions, since fans no longer had to wait see them come to their region. Both kayfabe and the territories were on their way to bouncing back due to creative effort to counter these developments in the early 1980s but Vince McMahon Jr took advantage of this period of weakness to publicly break kayfabe in a bid to lower his operating costs and further weaken the territorial system.
  • ECW made an effort not to do another barbed wire match after Sabu vs Terry Funk. To quote Paul Heyman, "Because no-one could top that! And in good conscience, we didn't want anyone to try."
  • Depending on who you ask, WWE buying out the competition brought an end to the popularity of pro wrestling. A combination of the emergence of Mixed Martial Arts and the stagnation of WWE have both played a role in this. The loss of a series of star wrestlers (as in stars even non-wrestling fans knew) and other popular top-level talent over the course of the mid-2000s to injuries, retirement, death, firings, moves to other companies or to other careers also contributed to the decline. That said, pro wrestling is still ongoing and WWE remains quite popular, but it's widely accepted that wrestling will simply never again be as popular as it was during its peak in the mid-to-late '80s and WWE will never be as popular as it was at its peak in the mid to late 90s. That is to say, even as WWE experienced its greatest success, the industry around it had shrunken as a whole, with there being few national promotions left in the entire world, much less the United States.
  • WWE can't take all the blame for itself, and neither can the sport of MMA. Things like WCW buying out the contracts of wrestlers it never intended to use just so other people couldn't use them, and the fact no one bothered to, say, file anti trust suits in the face of the WWF and Jim Crocket's antics also helped. The "Rock N Wrestling" Era also brought in a number of admittedly successful businessmen and Hollywood types who saw the money pro wrestling was making but really didn't understand how it worked, such as WCW's idea that Ric Flair couldn't draw and had to be turned into Sparticus. Pro Wrestling is an industry that had been growing through means of questionable legality since the founding of the NWA, then largely screwed itself and let in outsiders it used to adamantly keep out in the name of self protection who screwed it further.
  • The foundation of the very first mixed martial arts company, Shooto, in 1985 was the beginning of the end for 'shoot style' wrestling promotions like the Universal Wrestling Federation in particular, as mixed martial arts was essentially "shoot style but better" to the general public. What few shoot style promotions survived either became hybrids that showcase MMA too like the Inoki Genome Federation or openly adopted the tropes of other pro wrestling styles like LLPW.
  • While territorial wrestling promotions were already on life support for more than a decade by this time, the final deathblow was arguably the collapse of the Memphis-based USWA (United States Wrestling Association). USWA was one of the few territorial promotions to make a name for itself during the Pro Wrestling Boom of the 1980's, due to its emphasis on younger wrestlers looking to build up their resumes before joining one of the Big Two. Unfortunately, the rise of the Monday Night Wars combined with some horrible company mismanagement doomed the league to the point where, by late-1996, they were reduced to doing shows at a flea market in Memphis. Combined with the relatively poor quality of their matches and wrestling talent by this time (just watch this video of one of their final shows), the USWA finally folded in November of 1997. And the final nail was hit on the coffin of territorial wrestling.(unless you consider WWC the last of the territories, which itself saw a much slower decline for much different reasons)
  • Although it had been petering out even before then (the last match of its type occurring in 2006), the adoption of the TV-PG rating by WWE in 2008 probably permanently killed off the "strip" matches (Evening Gown, Bra and Panties) that had been more or less standard fare for fans of the Divas for nearly a decade. The only similar match since then has been the 2012 Tuxedo Match between Santino Marella and Ricardo Rodriguez, and that was obviously played for humor, not sexual titillation. While a Diva might still have her underpants exposed from time to time for a quick laugh, there will not be any more overly hyped, blatant attempts at Fanservice, at least not in the foreseeable future. WWE does occasionally do costume themed matches (usually for the sake of a Christmas Episode) but the focus is usually primarily on wrestling - with Fanservice restricted to photoshoots on WWE.com.
  • Wrestlicious killed off the stream of GLOW imitators. While POWW and WOW did decently enough, Wrestlicious's obviously Troubled Production caused it to not reach TV until two years after it had first been taped (and additional tapings had to be done as many of the original girls had signed to major companies since). A second season was announced but has been in Development Hell. With the success of promotions like SHIMMER, SHINE Wrestling and others offering healthy alternatives to WWE programming - and a renewed focus on the Divas in WWE themselves - not many people are interested in Camp wrestling any more. One could argue that WOW started the kill - as Wrestlicious had a predecessor called CRUSH. A pilot was taped and shipped around but never picked up. Wrestlicious was only funded by the lottery winnings of JV Rich.(Then again, WOW did surprise many naysayers with a comeback about a decade later, with two then regulars of SHINE winning its tag team title belts no less. It was nowhere near getting a national TV deal like GLOW before it or the international attention of contemporary SHINE, much less SHIMMER, but GLOW's brand of camp is not dying quietly).
  • Paige put an end to the concept of a token non-girly Diva. When she entered NXT, her 'Anti-Diva' character was actually quite popular and she enjoyed great reactions. However not long afterwards on the main roster AJ Lee (who started off with a similar "hey guys, cheer for me because I'm not girly" image) enjoyed a massive push - becoming a Diva with a very interesting character. NXT also added Divas with fun characters like Emma, Bayley, Summer Rae and Sasha Banks. The success of Total Divas also helped flesh out the personalities of many main roster Divas. So that by the time Paige debuted on the main roster, her character was met with lukewarm popularity and crowd reactions gradually died down. Paige wasn't well received until her character was given more depth beyond "I'm not a girl, I'm just like you" - meaning there won't likely be any Divas trying to grab fans by claiming to be a Lad Ette any time soon. That said, former tag team partner Ivelisse got a huge pop when she stomped into Family Wrestling Entertainment and announced her hatred of divas.

    Sport 
  • The crash of World Rally Championship favourite Henri Toivonen in the 1986 Tour de Corse killed not only Toivonen and his co-driver, but also the Group B class of loosely-regulated, incredibly powerful cars.

    Theater 
  • Bizet's Carmen was the genre killer of opera comique, blurring the traditional line between opera comique and opera until the former no longer existed as a distinct genre.
  • Andrew Lloyd Webber's Aspects of Love is a curious case. While he spearheaded the big-budget, pop-operatic, spectacle-laden "megamusical" trend of The '80s, this show — his first since The Phantom of the Opera, his biggest hit — is not and was never meant to be one of those. It's a Soap Opera about Triang Relations, and with the sole possible exception of the circus near the end of the second act contains no major set pieces whatsoever. (It's to Webber's ouevre what The Shawshank Redemption is to Stephen King's.) Its 1990 New York production had all the hype of a megamusical though, and it did cost $8 million (a big budget at the time). When it closed in less than a year and lost its entire investment, The New York Times wondered if it was a bad sign for megamusicals. In retrospect, it was right, at least as far as Broadway was concerned; while Miss Saigon proved a huge international success later in 1991, it was the last megamusical to do so. Subsequent megamusicals are mostly limited to European and sometimes Asian runs — though the production values and budgets of such shows as The Lion King, Wicked, and especially Spider-Man: Turn Off the Dark occasionally compare to those of the megamusicals.
  • The onstage mauling of Roy Horn by a white tiger at Siegfried & Roy's Las Vegas show in 2003 effectively killed the use of wild animals in Stage Magician shows and circuses. It had already been falling out of favor since the '90s due to the rise of Cirque du Soleil (a purely human-focused, acrobatic circus) and protests by animal rights groups, but this incident marked the turning point. By the '10s, even the Ringling Bros. and Barnum & Bailey circus would announce plans to phase out their iconic elephants.
  • Up through the 1980s, Las Vegas showrooms were dominated by Variety Shows in the mold of Paris' Folies Bergere, alternating beautiful, scantily-clad showgirl routines with a hodgepodge of variety acts that ranged from celebrity impersonators to comedians to acrobats to magicians, with little linking them together thematically. The rise of magicians Siegfried and Roy as Vegas headliners was a bad omen, but the real killer was Cirque du Soleil's Mystere in 1993 — a circus as lavish, varied, and exciting as any variety show with a cohesive, if surreal, artistic vision holding it all together. The hodgepodge approach of older shows lost its luster quickly, Cirque brought even more spectacular productions to other Vegas showrooms in subsequent years, and in The New Tens only Jubilee holds to the old format, struggling to remain relevant as a result. Newer attempts at "Vegas-style" shows are more straightforward variety showcases that might bring out showgirls for a few numbers, but only as equals to the acts that once played second fiddle to them.

    TV Tropes 
  • Stock phrase titles were never good trope namers to begin with, but two tropes can be traced to this titling convention's ultimate downfall: I Eat Metaphor for Breakfast and What Year Is This?. TRS threads for both ended up uncovering a massive epidemic of Trope Decay involving stock phrases. As a result, in mid-2011 it was decreed that No New Stock Phrases would be used as trope titles.
  • Naughty Tentacles and The Second Google Incident killed Porn Tropes and led to the creation of a new organization of Tropers dedicated to screening new and existing pages for adult content. If a page was lucky, it came back locked. If not, it was hit with a salted nuke. Also, the creation of new porn-related pages is today considered by This Very Wiki to be our equivalent of a capital offense. As far as tropes go, Naughty Tentacles in particular is to blame for that.

    Video Games 
  • The Great Video Game Crash of 1983 is called that for a reason: Caused chiefly by an overabundance of competitors in a fledgeling market and competition from superior micro-computers,note  it killed the home console market in the United States for about two years. Perhaps more importantly, it effectively wiped out North American game/console development, to the point where it took over two decades to fully regain the ground that had been lost to Japanese competitors. There wasn't a successful game console from an American company between the Atari 2600, which died around 1983, and the Microsoft Xbox, released late 2001, eighteen years later. That's how badly it crashed.
    • In the UK, meanwhile, it didn't even make as much impact as two years. Brits started using eight bit microcomputers as the main way of playing home videogames in 1982, which would last until the late 80s/early 90s when consoles started taking off (with the Megadrive and SNES)
  • FreeSpace 2 destroyed the space shooter genre born of Elite and popularized by Wing Commander. It was not the fault of the game itself, which most critics consider the height of the genre and for which fans are still putting out new content both graphical and gameplay, but rather, how poorly it performed commercially: its initial sales were so bad that the genre was assumed dead and further development was halted, which most attributed to Interplay's (lack of) marketing.note  Attempts were still made to revive the genre, such as 2000's Tachyon: The Fringe having Bruce Campbell for its main character and gameplay additions like lateral thrusters, which was also featured in 2001's Independence War 2, as well as games considered staples of the genre like Freelancer, the X-Series, or Oolite (in and of itself a Fan Remake of Elite), but for a long while the genre was never able to reach the levels of popularity it had seen while Elite or Wing Commander were still going strong.

    Thankfully, the advent of Kickstarter and other crowdfunding websites has seemingly restarted the genre, with games like Chris Roberts' Star Citizen, Elite: Dangerous, and other games like Strike Suit Zero and No Man's Sky leading the charge.
  • The unfortunate retail failure of Unreal Tournament III, backed up by many freeware first-person shooters, has led to the end of commercially released fast-paced deathmatch-centric shooters as the Unreal and Quake series, in place of team-based and/or "tactical" shooters like Call of Duty/Modern Warfare, the Battlefield series, and Left 4 Dead. Team Fortress 2 is one of the few "Quake-like" games released in recent years, and it came out in 2007. Due to the continued updates, TF2 could be seen as still being released.
    • It could also be said for true tactical shooters in the vein of the older Rainbow Six and Ghost Recon games, the ones with planning and stealth as major elements and the slightest muckup led to the death of your squad, due to the line being blurred between the aforementioned team-based shooters and the "true" tactical ones taking on more actionized elements. Attempts to bring the genre back have had limited success at best, as well; games like Takedown: Red Sabre, marketed as a return to the form of the original Rainbow Six and its ilk, have met with near-universal negative reactions (although in this case it's more the fault of the game being an Obvious Beta, as expectations going in were rather high).
    • The only high-profile exception seems to be the Halo franchise which, while taking a few elements from Call of Duty, continues to be faithful to its roots. And even then, it's not completely immune when putting its online statistics next to those of its immediate predecessors.
  • The insane amount of Capcom Sequel Stagnation for the Guitar Hero franchise did this to the Rhythm Game genre in North America and Europe. Guitar Hero: Warriors of Rock and Rock Band 3, released in late 2010, sold less than 1.5 million units combined, and the competition (Power Gig, et al.) outright bombed. While these are respectable figures given that both games come with expensive peripherals, compare this to Guitar Hero III (15 million units sold) and the original Rock Band (6 million), both released in 2007, and you can start to see how oversaturation of the market (a possible reason why Harmonix decided to focus more on DLC than new titles every now and then, unlike Activision) has destroyed the genre's profitability. Following the commercial disappointments of the latest installments, MTV has sold Rock Band developer Harmonix for 50 dollars and Activision has pulled the plug on future Guitar Hero games, and other developers, having bled money from their endeavors, have gotten out of the market. Due to its different audience and "real guitar" street cred, Rocksmith seems to be the last man standing. It took five years after their "final" release (or two, considering that Rock Band DLC had still gone on until 2013) for the two main competitors to come back to the market on PlayStation 4 and Xbox One, the main players of the 8th generation. Guitar Hero Live, which completely overhauled its guitar controller and outright abandoned the bass guitar and drums, will also be available for iOS, the Wii U, the Xbox 360, and PlayStation 3.
    • Dance-based Rhythm Games still hold popularity however. The Just Dance series may have been instrumental in killing off the once mighty Guitar Hero and Rock Band games. They were a less-expensive alternative, since they didn't require extra peripherals to play (unless you count the non-Wii versions which required a motion control sensor, but it's still cheaper). Also, its casual appeal due to its use of both modern and classic pop songs, not just strictly rock, was part of the why it largely supplanted Guitar Hero and Rock Band as the go-to game for parties. However, since motion controls and rhythm games are Deader Than Disco, its popularity can be chalked up to the Grandfather Clause.
  • The 4X Real-Time Strategy subgenre was killed off when Empire Earth screwed up with its third installment and Age of Empires went bust with Ensemble closing down. Note that Ensemble going bust was Executive Meddling by Microsoft, who shut them down after they cranked out nothing but successful games.
    • Sins of a Solar Empire revived the genre a bit, but it's one of the few notable releases and it came out in 2008.
  • The Tycoon genre died when RollerCoaster Tycoon title owner Frontier Developments was sued by Chris Sawyer, coupled off with many other famous companies which made such games going bust.
  • The execrable World War II FPS Hour of Victory seems to have killed off WWII shooters, with the only successful one since being Call of Duty: World at War. However, it should be noted that the market had been saturated with them for about a decade by then and the major franchises had shifted to a modern setting.
  • Call of Duty can itself also be linked to the death of WWII shooters and the shift to modern/near-future settings, due to the extreme popularity of the Modern Warfare sub-series - nearly every shooter released since Call of Duty 4 has been, in effect, a Call of Duty 4 clone. And now even the Modern Warfare style MMS note  craze seem to be dying down and moving towards 'near future'/sci-fi territory with Call of Duty: Advanced Warfare and Titanfall. Arguably, the combination of Medal of Honor Warfighter's failure, rising sentiment against the US military's involvement in the Middle East, and a backlash from gamers towards obviously-derivative modern day shooters, has led to this shift in subject.
  • The Point-and-Click genre in its inventory management form was practically killed off by the success of Myst, and was only recently revived via digital distribution as well as the serial format. The failure of the critically praised Grim Fandango in 1998 was seen as the final nail on the coffin for the genre, even though Escape from Monkey Island was released two years later – albeit with considerably less acclaim than prior Monkey Island games.
  • Resident Evil 4, while highly successful and acclaimed both in its time and now, has been blamed for killing, or at least hastening the demise of, the Survival Horror genre in the '00s. This is largely due to its status as the Franchise Original Sin for the Resident Evil series, introducing many shooter-esque gameplay elements that would take over later games in the series, which other survival horror series would copy until, by the late '00s, most "horror" games were pretty much action shooters with creepy-crawlies and gothic atmospheres.
  • Though motion controls were always controversial, the Xbox 360's Kinect seems to have been the point where the majority of the gaming public turned against them. By all accounts, the Kinect itself was and is a fairly impressive piece of technology, and has found many awesome applications... but it seems like none of those applications were in gaming. From controls ranging between unresponsive and completely broken, to the massive pile of shovelware and dance games, the system became a punchline. On top of that, the Kinect was targeted towards Xbox 360 fans, who had spent the past few years loudly proclaiming that the Wii's motion controls were garbage, giving the peripheral downright negative pull among the established fanbase. Just a few years later, when Nintendo introduced the Wii U which largely dropped motion controls and Sony essentially ignored the PS Move, Microsoft's reveal of the Xbox One requiring Kinect received such a serious backlash that they had to release a version of the system that came without it less than a year afterwards.
  • The Anthropomorphic Mascot with Attitude platformers started petering out after Bubsy and the Battletoads dipped their toes into the world of multimedia franchising and saw incredibly disastrous results. When Bubsy subsequently crashed into the Polygon Ceiling, the resulting backlash more or less exterminated every radical mascot not named Sonic the Hedgehog.
  • As mentioned in the trope description, Street Fighter II codified so many tropes that most people don't even realize how utterly it killed off any Fighting Game, especially 2D ones, that didn't largely adhere to them. Game mechanics we take for granted nowadays such as being able to attack before completing a walk cycle, having all of your basic moves available from the outset, lack of stage obstacles or crowd interference, or even just being able to jump high into the air, weren't always standard features of fighting games. Today, it's considered noteworthy if a fighting game breaks just two or three of the rules that SFII placed down, such as Bloodstorm.
  • Relic's Warhammer 40,000: Dawn of War and Company of Heroes shifted Real-Time Strategy games from traditional base building with focus on strategy, to focusing more on tactics with emphasis on unit survival and micromanaging. It's telling that even Command and Conquer, one of the progenitors of traditional base-building RTS games, ended with a tactics-based game in Command & Conquer 4: Tiberian Twilight rather than a strategy-based one.
  • The day that Rise of The Robots was released is often cited as the moment when British gaming journalism died out. It was difficult before due to the massive oversaturation of video game magazines, which meant that they were all about hyping up the public for whatever game that would hit the store shelves even if it was So Bad Its Horrible. When an actual So Bad Its Horrible game, led by the major gaming studio Time Warner Interactive, hit the store shelves all British magazines that could make a review the day it came out were giving it high scores (Computer and Video Games rated it even as high as 92%) to be able to review the game before any other magazine across the country could get their hands on it, resulting in the game selling massive amounts of copies due to critics being unable to say anything even remotely negative about the game as that would mean that they would receive their review copies at a later date (Amiga Power, who gave the game a 5%, only got the game days after its release). After most readers realized that most magazines they were reading were saying that they should buy horrible products, you can expect that most readers stopped caring about them, resulting in the demise of many of them.

    Western Animation