Genre Relaunch

So, some work had the gall to be a Genre-Killer in some fashion. But then some work comes along and manages to revitalize that entire genre! That of course would be the Genre Relaunch. Commonalities in a relaunch include Reconstruction, a Genre Throw Back, a retool, or being an exceptionally good work.

See also Popularity Polynomial. This is a subversion of Deader Than Disco.


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  • Free! and Haikyuu!! have more or less relaunched interest of sports anime in the North American fanbase.
  • Attack on Titan and Dragon Ball Kainote , similarly, have relaunched interest in Shonen anime and manga in North America, after what could be considered a Dork Age for said demographic.
  • From the late 80's to the mid-90's, the anime industry as a whole was on a huge decline as a result of numerous big-budget films like AKIRA and My Neighbor Totoro underperforming at the box office, causing many to feel that there was a lack of interest in the medium and motivating many Japanese animation studios to work instead on Western animation. However, the runaway success of Neon Genesis Evangelion catapulted anime back into mainstream attention; many studios vied to capitalize on the show's success in many different ways, and in the end anime itself was brought back into the limelight after it spent so much time teetering on the edge of an industrial collapse.

     Comic Books  

     Films — Animated  

  • This has happened at least three times for the feature-length Disney animated musical:
    • Cinderella made the Disney musical popular for 1950s audiences after the genre had been killed off by the failures of films like Pinocchio and Bambi in the early 1940s due to World War II. It lasted until 1959, when the expensive Sleeping Beauty flopped and killed it off again.
    • The Little Mermaid reintroduced the world to the Disney musical formula in 1989, and 1991's Beauty and the Beast made it a viable (and profitable) film-making approach. This unfortunately led to numerous imitators in the 1990s, which (coupled with Disney's refusal to do anything but musicals throughout the decade after The Rescuers Down Under bombed at the box office) had turned it stale by the end of the decade. The popularity of 2001's Shrek essentially killed off the musical formula, which led to Disney not using it for almost ten years. However, 2009's The Princess and the Frog managed to make the Disney musical popular again with critics, 2010's Tangled made it popular again with families, and 2013's Frozen made it popular again with everyone else.
  • Who Framed Roger Rabbit is widely credited with revitalizing the Western animation industry and bringing it out of the Dark Age, though Yellow Submarine is often considered to be the work that made people start taking the medium seriously again.

     Films — Live-Action  

  • Saturday Night Fever and Grease brought back the movie musical after the disaster that was Hello, Dolly!.
  • Moulin Rouge! and Chicago did that a second time after the genre's reputation was killed by Xanadu and ''Can't Stop the Music'.
  • 1998's Blade, 2000's X-Men, and 2002's Spider-Man brought redemption to the superhero movie industry after the travesty of the Schumacher Batman films.
  • The Pirates of the Caribbean franchise made pirates fun for the twenty-first century (although its influence has mostly been in literature rather than in more films).
  • The Disaster Movie genre was left for dead by 1980, but experienced a resurgence in 1996 with Roland Emmerich's Independence Day.
  • The Scream series did the same for slasher movies by hanging a massive lampshade over the genre's numerous clichés, while still employing them to scary effect. It took nearly a full decade for the resurgence to die back down, being done in by two things: a massive glut of uninspired, low-quality slashers that either couldn't emulate Scream's cheeky postmodernism, or simply didn't even try to, and the Columbine Massacre making any what Roger Ebert called "dead teenager" movies very uncomfortable by way of Too Soon.
  • 3D movies have had this a few times - in the 2000s, first with IMAX 3D, then animated flicks such as The Polar Express, and culminating in 2009's Avatar.
  • The Lord of the Rings trilogy directed by Peter Jackson, it can be said, effectively brought High Fantasy (or perhaps even Medieval European Fantasy) in general to the attention of film audiences, but results from attempted films of this genre have been mixed, on one hand, we got successes like The Chronicles of Narnia. On the other; commercial flops like Eragon.
  • There'd hardly been any Sword & Sandal epic movies since Cleopatra had come out in 1963. Then along came a little film called Gladiator in 2000, and the genre became big again.
  • R-rated comic book/superhero movies had declined after Watchmen underperformed at the box office, as well as studios believing that the R-rating was box office poison compared to the more economically viable PG-13. This sentiment was not helped by the fact that the few that did come out between 2009 and 2015 weren't big hits. But after a little film called Deadpool proved a critical and commercial success, there have been announcements from 20th Century Fox that their latest Wolverine movie will be R-rated, as well as rumours that Batman v Superman: Dawn of Justice will have an R-rated director's cut, suggesting that the R-rated comic book/superhero movie may be experiencing a resurgence.

     Live Action TV  

  • This happened at least twice in the Game Show genre:
    • Jeopardy! helped re-popularized quiz-type game shows, which were previously thought dead after the rigging scandals of the 1950s. In fact, the show's signature "answer and question" format was inspired by a discussion between creator Merv Griffin and his wife about those very scandals. Between the 1950s and Jeopardy!'s debut, most game shows were either Panel Games or very low-stakes parlor games such as Password.
    • After a rather dormant period in the late 1990s, the genre got another major reboot in 1999 with the success of Who Wants to Be a Millionaire? The show revitalized the entire genre and was the Trope Maker for many game show elements in use today — All or Nothing money ladders, Lifelines, dramatic sets and music, Commercial Break Cliffhangers and of course, massive payoffs. This led to the Who Wants to Be "Who Wants to Be a Millionaire?" trope.
  • As mentioned on the Genre-Killer page, the once great genre of British telefantasy was pretty much killed by Crime Traveller (some might argue that it was killed by the cancellation of Doctor Who, and Crime Traveller was just a death rattle). Since Doctor Who's revival in 2005 showed that there's still a vast audience for SF&F, we've had Primeval, Merlin, Life on Mars, Ashes to Ashes, Torchwood, Being Human, the Discworld TV movies...
    • Meanwhile, the revival of Doctor Who is credited with bringing back the concept of family shows, that is, programs that the whole family could gather together for.
  • Live network television musicals entered a dormancy in the middle of The '50s. NBC revived them in 2013, with a The Sound of Music telecast starring Carrie Underwood. While it scored high ratings, it took two more years for the medium to re-enter critical favor, when NBC broadcast The Wiz to great acclaim. A few months later, FOX opened the door for other networks to stage their own musicals, by airing a warmly-reviewed Grease production that scored even higher ratings than The Wiz did.


  • Thrash Metal had a resurgence in the mid 2000's on the backs of bands like Evile and Municipal Waste.
  • Boy Bands were practically D.O.A. after the Backstreet Boys and *NSYNC faded in 2001-02 . The Jonas Brothers were popular for a few years from 2007 to 2009, but that was more of a pop-rock act as opposed to a traditional boy band. Following the success of Justin Bieber, "classic" boy bands like Big Time Rush, The Wanted, and JLS started popping up. JLS and The Wanted had good success in the UK, but were nowhere near as popular as acts like Take That and Westlife were and made no impact internationally. Big Time Rush, meanwhile, had a hit show on Nickelodeon, but as a band weren't very successful mostly because their launch was parallel to the rise of Bieber.
    • The act that would truly re-ignite the Boy Band craze formed on the next season of the hit UK show The X Factor. One Direction were put together by Simon Cowell after their members narrowly missed the cut as solo acts. Although the group finished third, their debut single "What Makes You Beautiful" debuted at #1 in the UK. One Direction would go on to achieve massive worldwide success, and even broke into one market that most of their predecessors failed to make it in: the United States. The Wanted also had a massive global hit with "Glad You Came" around the same time One Direction started to break through, but their hype was quickly extinguished by their rivals.
    • One Direction would go on to dethrone Bieber as the biggest teen phenomenon in the world. The Canadian's sales figures began to plummet and he started to lose awards and records to the boy band. Other boy bands like Union J, The Vamps, Emblem 3, Midnight Red, and IM5 are looking to achieve success, but it's unlikely that any boy band — or Bieber-esque solo singer, for that matter — will overtake One Direction any time soon.
  • This happened to Disco of all things in 2013. Daft Punk's "Get Lucky", Bruno Mars' "Treasure", and Robin Thicke's "Blurred Lines" were able to revive worldwide interest in the disco genre, leading to several followers and even expanding to other forms of R&B in 2014.
  • After Loveless made all other Shoe Gazing works pale in comparison, the genre died in the early-mid '90s. It's since seen a resurgence in the '10s, lead by the Brooklyn scene rather than the traditional northern English scene.
  • Political Rap is having a resurgence, though it is mainly limited to the Flemish scene. One of the most famous political rappers there is Keondalini.
  • Nu Metal has seen something of resurgence since around 2012, after dying unceremoniously in 2004. Bands like Issues, In This Moment, Hollywood Undead, Of Mice & Men, From Ashes To New, Emmure, and Saint Asonia prove the genre isn't completely non-viable like it used to be. Throw that in with various deathcore bands like Suicide Silence, Whitechapel, Upon a Burning Body, and Attila taking noticeable influence from the genre. Add that with the fact that bands who previously abandoned the genre returned to their roots, most notably Staind, Slipknot, Papa Roach, and Linkin Park. It'll probably never be anywhere near as popular as it once was, but it's something.


  • No matter what one may think of his politics, it's hard to deny that Rush Limbaugh did this with non-music radio in general, and talk radio in particular, starting in the late '80s. His openly and proudly partisan style, made possible by the repeal of the Fairness Doctrinenote  in 1987, caused radio broadcasters to realize that there was still money to be made broadcasting news and talk shows, leading to a proliferation of right-wing talk radio hosts in The '90s.

     Video Games  

     Western Animation  


  • The point of the Pre-Raphaelite Brotherhood was to do this for classical art.
  • The spy genre, which had floundered since the end of the Cold War, became relevant again thanks to 9/11 and The War on Terror.