So, some work had the gall
to be a Genre-Killer
in some fashion. But then some work comes along and manages to revitalize that entire genre! That of course would be the Genre Relaunch. Commonalities in a relaunch include Reconstruction
, a Genre Throw Back
, a retool
, or being an exceptionally good work.
- Moulin Rouge! brought back the movie musical after the disaster that was Hello, Dolly!.
- Grease did it before Moulin Rouge way back in 1978.
- The updated X-Men film franchise brought redemption to the superhero movie industry after the travesty of the Schumacher Batman films. As did the Spider-Man Trilogy.
- Some argue Blade had a hand in it too. Case in point, Blade came out two years before X-Men and four years before Spider-Man. When Blade came out, it wasn't even marketed as a comic based movie, instead it was a slick vampire action flick. Many movie goers likely didn't even know it was based on a comic book until they saw "Based on the Characters created by Marvel Comics" in the opening credits. Blade's status as a sleeper hit convinced Fox and Sony to nudge X-Men and Spider-Man (respectively) out of Development Hell.
- The Pirates of the Caribbean franchise made pirates fun for the twenty-first century (although its influence has mostly been in literature rather than in more films).
- This has happened at least three times for the feature-length Disney animated musical:
- Cinderella made the Disney musical popular for 1950s audiences after the genre had been killed off by the failures of films like Pinocchio and Bambi in the early 1940s due to World War II. It lasted until 1959, when the expensive Sleeping Beauty flopped and killed it off again.
- The Little Mermaid reintroduced the world to the Disney musical formula in 1989, and 1991's Beauty and the Beast made it a viable (and profitable) film-making approach. This unfortunately led to numerous imitators in the 1990s, which (coupled with Disney's refusal to do anything but musicals throughout the decade) had turned it stale by the end of the decade. The popularity of 2001's Shrek essentially killed off the musical formula, which led to Disney not using it for almost ten years.
- And of course the most recent examples: 2009's The Princess and the Frog managed to make the Disney musical popular again with critics, 2010's Tangled made it popular again with families, and 2013's Frozen made it popular again with everyone else.
- The Disaster Movie genre was left for dead by 1980, but experienced a resurgence in 1996 with Roland Emmerich's Independence Day.
- 3D movies have had this a few times - the most recent in the 2000s, first with IMAX 3D, then animated flicks such as The Polar Express, and culminating in 2009's Avatar.
- The Lord of The Rings trilogy directed by Peter Jackson, it can be said, effectively brought High Fantasy (or perhaps even Medieval European Fantasy) in general to the attention of film audiences, but results from attempted films of this genre have been mixed, on one hand, we got successes like The Chronicles of Narnia. On the other; commercial flops like Eragon.
- There'd hardly been any Sword And Sandal epic movies since Cleopatra had come out in 1963. Then along came a little film called Gladiator in 2000, and the genre became big again.
- This happened at least twice in the Game Show genre:
- Jeopardy helped re-popularized quiz-type game shows, which were previously thought dead after the rigging scandals of the 1950s. In fact, the show's signature "answer and question" format was inspired by a discussion between creator Merv Griffin and his wife about those very scandals. Between the 1950s and Jeopardy!'s debut, most game shows were either Panel Games or very low-stakes parlor games such as Password.
- After a rather dormant period in the late 1990s, the genre got another major reboot in 1999 with the success of Who Wants to Be a Millionaire? The show revitalized the entire genre and was the Trope Maker for many game show elements in use today — All or Nothing money ladders, Lifelines, dramatic sets and music, Commercial Break Cliffhangers and of course, massive payoffs. This led to the Who Wants To Be Who Wants To Be A Millionaire trope.
- As mentioned on the Genre-Killer page, the once great genre of British telefantasy was pretty much killed by Crime Traveller (some might argue that it was killed by the cancellation of Doctor Who, and Crime Traveller was just a death rattle). Since Doctor Who's revival in 2005 showed that there's still a vast audience for SF&F, we've had Primeval, Merlin, Life On Mars, Ashes to Ashes, Torchwood, Being Human, the Discworld TV movies...
- Thrash Metal had a resurgence in the mid 2000's on the backs of bands like Evile and Municipal Waste.
- Boy Bands were practically D.O.A. after the Backstreet Boys and *NSYNC faded in 2001-02 * . The Jonas Brothers were popular for a few years from 2007 to 2009, but that was more of a pop-rock act as opposed to a traditional boy band. Following the success of Justin Bieber, "classic" boy bands like Big Time Rush, The Wanted, and JLS started popping up. JLS and The Wanted had good success in the UK, but were nowhere near as popular as acts like Take That and Westlife were and made no impact internationally. Big Time Rush, meanwhile, had a hit show on Nickelodeon, but as a band weren't very successful mostly because their launch was parallel to the rise of Bieber.
- The act that would truly re-ignite the Boy Band craze formed on the next season of the hit UK show The X Factor. One Direction were put together by Simon Cowell after their members narrowly missed the cut as solo acts. Although the group finished third, their debut single "What Makes You Beautiful" debuted at #1 in the UK. One Direction would go on to achieve massive worldwide success on a scale that no British boy band has ever achieved, and even broke into one market that their predecessors failed to make it in: the United States. The Wanted also had a massive global hit with "Glad You Came" around the same time One Direction started to break through, but their hype was quickly extinguished by their rivals.
- One Direction would go on to dethrone Bieber as the biggest teen phenomenon in the world. The Canadian's sales figures began to plummet and he started to lose awards and records to the boy band. Other boy bands like Union J, The Vamps, Emblem3, Midnight Red, and IM5 are looking to achieve success, but it's unlikely that any boy band — or Bieber-esque solo singer, for that matter — will overtake One Direction any time soon.
- This happened to Disco of all things in 2013. Daft Punk's "Get Lucky", Bruno Mars' "Treasure", and Robin Thicke's "Blurred Lines" were able to revive worldwide interest in the disco genre, leading to several followers and even expanding to other forms of R&B in 2014.
- No matter what one may think of his politics, it's hard to deny that Rush Limbaugh did this with non-music radio in general, and talk radio in particular, starting in the late '80s. His openly and proudly partisan style, made possible by the repeal of the Fairness Doctrinenote in 1987, caused radio broadcasters to realize that there was still money to be made broadcasting news and talk shows, leading to a proliferation of right-wing talk radio hosts in The Nineties.
- The point of the Pre-Raphaelite Brotherhood was to do this for classical art.