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alt title(s): Jump The Shark; Jumped The Shark; Shark Jump
And then it all went downhill.

The way I see it, it's really not jumping the shark if you never come back down.

- Chuck, Supernatural Season Five

Jumping The Shark is the moment when an established show changes in a significant manner in an attempt to stay fresh. Ironically, that moment makes the viewers realise that the show has finally run out of ideas. It has reached its peak, it will never be the same again, and from now on it's all downhill.

Some examples of clues which may indicate that a show's made the "jump":

Cast Changes:

Character Development:

Plot Development:

Gimmicks:

Too many shark-jumping moments in a row can spell Seasonal Rot.

This expression originates from the episode of Happy Days in which Fonzie literally jumped over a shark on water-skis.

Gary Marshall tirelessly reminds us that Happy Days went on for a number of years after the original shark jump, misunderstanding a phrase that judges suckyness, not success. Henry Winkler has elsewhere commented that he's happy with the popularity of the phrase, as its usage in a magazine is often accompanied by a photo of him during a time in his life when he had great legs.

Indiana Jones and the Kingdom of the Crystal Skull introduced "Nuking The Fridge" as a synonymous phrase. Whether or not it will see sort of wide usage is up in the air. At least one reviewer of the Twilight movie has suggested 'The vampires are playing baseball' as another synonym and potential replacement.

Contrast Growing The Beard, Win The Crowd. For a related phenomenon, see Franchise Original Sin. For a video game related phenomenon (going into 3D ruins the franchise), see Polygon Ceiling.

When the people start claiming something is a shark jumping moment right after it happens, see Ruined FOREVER.

JumpTheShark.com used to be run by writer Jon Hein, who coined the term with his friends in the mid-1980's. Maintained an ongoing list of series killing moments (granted, you could vote for every cause, and shows commonly had "Day One" as an option). The website lists actor Ted McGinley as their "patron saint", for he has the most television roles in which series slowly died off after his first appearance. The longest-lasting show with Ted in a starring role was Married With Children, where he went for seven seasons after replacing David Garrison (Steve Rhoades). Ironically, the site itself jumped the shark in January 2009, when it was merged into the TV Guide website, had its content removed along with the voting system, and became a blog by writer Erin Fox. (BoneTheFish.com is one website that bills itself as a successor to the "old" JumpTheShark.com.)

There is some evidence that jumping the shark has no real effect on a show's success.

There are really too many to list here, and it is probably the most subjective article we have, so we are not listing any examples. This pages lists references to the phrase instead.

References:

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