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Gnomelette: I'm on a quest to find and eat some potion.
Colette: Eat? Are you sure you're talking about potion?
Gnomelette: It's something that's only for adults that makes them feel good.
Raine: It seems he really does mean potion.

"...This bar is dubbed, so we're just selling 'Juice', capiche?"
— J-Diddy, Billy Vs SNAKEMAN

Essentially, the censorship of any and all alcohol or drugs in a family-friendly work. Often, the media makes no attempt to disguise the effects of the intoxication/altered state, only the source. Drinks will often be changed into "fruit juice" or "coffee" (or, in truly ridiculous cases, ''hot sauce'') regardless of what we see. Solids/gases will likewise be changed into the most similar everyday object, making one wonder how anything is tolerated. The effects of being drunk are often either attributed to something else (spiking drinks can be poison or sleeping potion), or a sense of being "relaxed". Too much tea, apparently, makes you so amazingly relaxed that you lose control of your legs, throw up in a corner and lose consciousness.

These days, this often happens in family films. Any use at all of real drugs or alcohol will give a film a PG-13 rating, which is not a family-friendly rating. Television shows, which are made and/or aired by companies that also make films, tend to follow this lead. Note that in some cases, this is required - U.S. law prohibits depictions of cigarettes in television programming for minors, so those will always be edited out or into something more innocent. (Oddly, the law only prohibits cigarettes - this is why Sanji from One Piece has a lollipop in the American broadcast version of the Funimation dub, but Captain Smoker is allowed to keep his cigar.)

Naturally, this is so common that it's often a deliberate gag in the original version: I Cant Believe Its Not Heroin.

The name of this trope comes from the Frothy Mugs of Water card from the game of Ani-Mayhem.

Examples

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