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Gnomelette: I'm on a quest to find and eat some potion.
Colette: Eat? Are you sure you're talking about potion?
Gnomelette: It's something that's only for adults that makes them feel good.
Raine: It seems he really does mean potion.

"...This bar is dubbed, so we're just selling 'Juice', capiche?"
— J-Diddy, Billy Vs SNAKEMAN

Essentially, the censorship of any and all alcohol in a family-friendly work. Often, the media makes no attempt to disguise the effects of the alcohol, only the source. Drinks will often be changed into "fruit juice" or "coffee" (or, in truly ridiculous cases, ''hot sauce'') regardless of what we see. The effects of being drunk are often either attributed to something else (spiking drinks can be poison or sleeping potion), or a sense of being "relaxed". Too much tea, apparently, makes you so amazingly relaxed that you lose control of your legs, throw up in a corner and lose consciousness.

These days, this often happens in family films. Any use at all of real drugs or alcohol will give a film a PG-13 rating, which is not a family-friendly rating. Television shows, which are made and/or aired by companies that also make films, tend to follow this lead.

Naturally, this is so common that it's often a deliberate gag in the original version: I Cant Believe Its Not Heroin.


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