Spider-Man: Unlimited is a 2014 Endless Running Game by Gameloft for the iOS and Windows Phone, featuring countless versions of Spider-Man, Spider-Woman, etc.; inspired by and even crossing over into the Spider-Verse event.
The game opens with Nick Fury alerting Spider-Man to an attack by the Sinister Six... multiple versions of the Sinister Six from across the Multiverse, who are seeking to steal Isotope 8. Hijacking the Sinister Six's portal, Spider-Man summons alternate versions of himself and other Spider-Totems from across the Multiverse to combat the threat.
The game was eventually shut down in March 2019.
Not to be confused with the 2000 cartoon Spider-Man Unlimited, who was slated to be in the game, but ended up not making it.
- Adaptation Distillation: The Civil War storyline just focuses on Spider-Men unmasking. In this universe, however, it's not Peter Parker unmasking, but Miles Morales. The game not only gives players an unmasked variant of the Miles Morales Spider-Man, but also unmasked versions of Spider-Gwen, Spider-Girl and Agent Venom.
- Adaptational Heroism: Some Spiders, such as Spider-X and the Cyber Scarlet Spider, are villains in their canon, but show up to help. Lampshaded by the Ben Reily Spider-Man, who questions Spidey's confidence in bringing in the Cyber Scarlet Spider.
- Adaptational Wimp: Because of what this game is, a lot of characters don't have the same oomph their comic counterparts do.
- Adaptational Villainy: Silver Sable. Spidey points out that her siding with the Sinister Six doesn't make sense, even if her reasoning is because her country would really thrive with the money they'd given her.
- Adapted Out: In the Spider-Verse storyline, three of the Inheritor siblings (two of them female) are not used for the story. The Civil War storyline dumps everyone not Spider-Man-related.
- Affirmative Action Girl: The game originally didn't have any female characters except as NPCs. An update started adding female Spider-heroes; and a later update introduced Silver Sable as the first female boss.
- Alternate Self: Alternate versions of Peter Parker and associated characters abound. The game's plot even revolves around defeating a Multiversal alliance of Sinister Sixes.
- Attack of the 50-Foot Whatever: Mysterio appears to be giant in his illusion world. There's also the gigantic Octo-bot you have to strike down.
- Badass Adorable: Annie May Parker and the Mangaverse Spider-Woman.
- Big Bad Ensemble: Besides the Sinister Six, event bosses have included the Inheritors, Jack O'Lantern, Demogoblin, Hydro-Man (though at least one event had Hydro-Man work for the Six), and Thanos.
- Bribing Your Way to Victory: Zig-zagged to hell and back. The game's rare currency is the ISO-8 and it's needed to purchase characters outside of the Standard roulette. However, while you can buy ISO-8 with real money, and it's needed to unlock the VIP roulette choice, the game showers you with ISO-8 every chance it can get - there are gold Mooks who drop an ISO-8 when defeated, the gold trophy daily event rewards you with 3 ISO-8, ranking in the top 500 in Unlimited Mode nets you 50 ISO-8 every day and events will shower you with ISO-8 when you reach a certain goal, not to mention that you get ISO-8 for completing missions in Story Mode. As well, you can earn free rolls in the Standard and Premium roulettes, which is also really handy.
- Chuck Cunningham Syndrome: In the Identity Crisis event, Hornet, Prodigy and Dusk are introduced, but Ricochet is oddly absent.
- Color-Coded for Your Convenience: Each Spider-Man is marked with a specific color indicating his rarity and how high you can raise his level cap: black (common, level 30), green (uncommon, level 50), blue (rare, level 70), purple (epic, level 90), gold (legendary, level 100), and metallic cyan (titan, level 110). Most Spider-Men are available in different rarities.
- Colossus Climb: Defeating a Mechtopus requires climbing each of its four walking tentacles.
- Continuity Cavalcade: The number of characters alone is astronomical.
- Crisis Crossover: Currently, the game has done a number of events based on various Spider-Man storylines. So far, Spider-Verse, Spider-Island, and Identity Crisis have been used. As well, to celebrate the release of Captain America: Civil War, the "Spider-Man Unmasked" portion of the Civil War storyline is used, with the Superhuman Registration Act being name dropped.
- Demonic Possession: In the Symbiote Event, the Venom symbiote takes over Flash Thompson, and Spider-Man and Anne Weying are taken over by the remnants of it left over from when they had bonded to it.
- Depending on the Artist: Because various artists are used to depict different Spiders on the icons, poses, costume designs and the like can wildly fluctuate between the rarities.
- Early-Bird Cameo: Spider-Woman's second costume was introduced in the game before it appeared in the comics.
- Endless Running Game: The game revolves around Spider-Man (or the associated character) running, dodging an enemy's attacks and obstacles, collecting points, and counter-attacking.
- Fanservice: The developers apparently realized that you spend most of the game looking at an athletic superhero from behind. Several characters of both sexes have a pretty good shape.
- Future Me Scares Me: More disgusts than scares, but the trailer for the Doctor Octopus reveal has Doc Ock deliver a "The Reason You Suck" Speech to the Superior Spider-Man.
- Green Rocks: The Sinister Army infiltrates Spiderman's universe for Iso-8. Yes, the same one from Marvel: Avengers Alliance.
- Hartman Hips: The female characters have noticeable hip width.
- Legion of Doom: You're not just fighting the Sinister Six here, you're fighting multiple Sinister Sixes. Plus Silver Sable, whom the Sinister Six(es) hired the services of. (Other bosses have shown up in special events, too; but they're not allied with the Six.)
- Monstrous Humanoid: Superior Venom, Ghost Spider, and Spider-X are the first monstrous characters to debut, followed by Kaine's Tarantula form. More are in development and/or being considered, including Spider-Carnage, Mayhem, and Spider-Lizard.
- One-Hit-Point Wonder: You could be trudging along in armor or a cosmically-powered being - you hit that wall, your run's over.
- Only One Female Mold: Technically true, but downplayed since there are only three character models total (male, female, and monstrous). Further downplayed when some Spider-Ham character models were added, including the female "Swiney-Girl".
- Powered Armor: Beyond the Iron Spider costume and the four Spider-Armors (classic, Bulletproof, Ends of the Earth and All-New, All-Different Marvel) Mary Jane wears the Regent Armor from the The Amazing Spider-Man: Renew Your Vows storyline. The in-game explanation had the mainstream Mary Jane ask Peter to make a suit to help protect her and when that fails, they opt to just steal the Regent Armor. The failed Powered Armor becomes a spacesuit for Spidey.
- Self-Plagiarism: Some phones come with a free "Spider-Man Unlimited Power" game, which includes pixelated sidescroller gameplay, similar game mechanics, no plot to speak of and a handful of characters that require real money to buy. It's also made by Gameloft.
- Spared by the Adaptation: Because of its more light-hearted nature, anyone who died in Spider-Verse are still alive here.
- The Symbiote: Superior Venom and Agent Venom were the first symbiote characters added. The 2016 Symbiote Invasion event added Symbiote Spider-Man, Classic Venom, Venom 2099, She-Venom, and MJ Venom; with Carnage, Spider-Carnage, Toxin (Pat Mulligan), Toxin (Eddie Brock), Mayhem, Mania, Scream, Lasher, Agony, Phage, Riot, Kingpin Venom, and Earth X Venom still in development.
- Underwater Base: Doctor Octopus has one.
- Weird Currency: The fist currency in the game is Virals, which is used to summon Spiders from the Standard portal. A secondary currency named Iso-8 is used to summon Spiders from higher level portals.