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Clifford The Big Red Dog
- All-Loving Hero: He is affectionate to everyone, including Jetta.
- Amazing Technicolor Wildlife: He's a dog whose fur is red.
- Big, Friendly Dog: Why'd you think he was called "Clifford The Big Red Dog"?
- Black Bead Eyes: Averts this in most installments except in Clifford's Puppy Days.
- Catchphrase: "Wouldja Wouldja Wouldja?" from Clifford's Puppy Days, complete with jumping.
- Cute Giant: An adorable dog who is gigantic.
- Gentle Giant: Emphasis on "giant".
- Nice Guy: Mild-mannered, gentle, sweet, friendly, playful, soft-hearted, and rarely has a mean bone in his body.
- Nobody Poops: Yeah...you probably don't want to think too hard about how people can clean up after him...
- Non-Standard Character Design: The only character without Black Bead Eyes, besides the movie or Clifford's Puppy Days.
- 100% Adoration Rating: Everybody on Birdwell Island loves him.
- Red Is Heroic: A red and heroic dog.
- Sickly Child Grew Up Strong: Clifford was actually born the runt of his litter.
- Sphere Eyes: And the only character with these to boot.
- ¡Three Amigos!: With Cleo and T-Bone.
- Voiced by: Cree Summer, Regine Candler (UK)
- Amazing Technicolor Wildlife: A purple dog.
- Catchphrase: "Have I ever steered you wrong?"
- Genki Girl: She's one spunky lassie.
- Hates Baths: "No Baths For Cleo". 'Nuf said.
- Jerk with a Heart of Gold: Cleo may be naughty, smug and selfish, but she's still amiable for the most part.
- Masculine Girl, Feminine Boy: The tomboyish, extroverted Masculine Girl to T-Bone's Feminine Boy.
- Tomboy: Dislikes having her fur done, is energetic, etc.
- ¡Three Amigos!: With Clifford and T-Bone.
- Unwitting Instigator of Doom: Often falls into this due to her overconfidence in her plans.
- Voiced by: Kel Mitchell, Benjamin Small (UK)
- Big Eater: T-Bone is a small dog with a big appetite.
- Butt-Monkey: He has lots of misfortunes come his way due to his lack of self-confidence.
- Cowardly Lion: He has his brave moments.
- Hair of Gold, Heart of Gold: A yellow bulldog who is innocent.
- Height Angst: Because he's the shortest of the trio, he's self-conscious about his height.
- Lovable Coward: His defining character trait is how nervous he is.
- Masculine Girl, Feminine Boy: The shy Feminine Boy to Cleo's Masculine Girl.
- Sensitive Guy and Manly Man: The cowardly Sensitive Guy to Mac's Manly Man.
- Voiced by: Cam Clarke
- Amazing Technicolor Wildlife: A blue dog.
- Defrosting Ice King: Seems to rotate from being aloof and wanting to hang out with Clifford depending on the episode.
- Jerk with a Heart of Gold: Mac is egotistical, aloof and arrogant, though still is nice.
- Lean and Mean: Downplayed. He's the leanest of the dogs but he's only a little mean.
- Only Known by Their Nickname: Some episodes show that his name is short for is Machiavelli.
- Preppy Name: Machiavelli is a big name, especially for a dog.
- Sensitive Guy and Manly Man: The conceited Manly Man to T-Bone's Sensitive Guy.
- Sixth Ranger: To Clifford's trio, when he actually decides to join in on Clifford's antics.
- Small Name, Big Ego: Oh yeah. You can tell Jetta's egoism has rubbed off on him.
- Trademark Favorite Food: Tummy Yummy treats.
Emily Elizabeth Howard
- Voiced by: Grey DeLisle, Joanna Ruiz (UK)
- Cheerful Child: She's a chipper girl.
- Full-Name Basis: Everybody always calls her "Emily Elizabeth". She only gets referred to by her first name once in a blue moon.
- Hair of Gold, Heart of Gold: She's blonde and is so nice that it was enough to overcome biology to make Clifford grow large.
- Nice Girl: The nicest human character.
- Pink Means Feminine: Wears a pink dress.
- Voiced by: Gary Leroi Grey
- Voiced by: Ulysses Cuadra
- Voiced by: Kath Soucie
- Attention Whore: Especially in "And Baby Makes Four", where she spends the entire episode trying to hog attention away from her baby brother at his own party.
- Disappeared Dad: Narrowly averted; she does have a father as seen in "And Baby Makes Four", but otherwise is never seen onscreen.
- The Friend Nobody Likes: A mild case, as she is part of the main circle of kids, but most have noted that Jetta tends to think of herself before others, and are often surprised when she acts otherwise.
- Jerk with a Heart of Gold: She has a huge opinion of herself, though she does have a good side. It just takes some digging to find it.
- Lovable Alpha Bitch: Jetta is a snotty Rich Bitch but still has a heart.
- Rich Bitch: Plenty of money, plenty of conceit.
- Small Name, Big Ego: Once she nominated herself as Islander Of The Year.
- Vitriolic Best Buds: With Emily and Charley, frequently. And especially true with her relationship with Clifford, who she is openly disdainful of due to his frequent interference but knows he's as loyal a friend as they come.