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Kyouko MogamiThe main character of the series, a 16-year-old girl who vows to get revenge on her ex-true-love by becoming more famous than him.
- Abusive Parents: Her mother is emotionally distant and neglectful, uncaring even when her daughter runs away from home.
- All of the Other Reindeer: Kyouko suffered this throughout her childhood because the other girls were jealous of her relationship with Shou.
- Berserk Button: Anything having to do with Shou.
- Beware the Nice Ones: Kyouko can be very scary when angered or just irritated, as the poor unfortunates who have seen her in that state can testify. The phrase "She is a very scary kind of actress" has become a Leit Motif for everyone who refers to her.
- Bi the Way: Debatable. Kyouko may or may not like Mouko in THAT way. She is certainly a Large Ham for whom a baseless Anguished Declaration of Love is not out of place, but the frequency and severity of some of her Mouko-induced spasms still leads some fans to wonder about her.
- Big Damn Kiss: In a recent arc, she and Ren (as Kuon/Corn) kissed on the lips...
- Brainy Brunette: Before she dyed her hair.
- Cry into Chest: Whenever Kyouko was upset about her mother, she cried alone in the woods. One day she found Corn/Kuon and from then on cried her heart out into his chest. She still does it in the present. Only Corn appears as Ren.
- Disappeared Dad: She mentions that she doesn't have a father. It has been revealed that he tricked her mother, stole important evidence from a case she was working on and disappeared without ever knowing he had a child.
- Emotion Suppression: She locked up any kind of hatred and resentment (except the fake one she showed towards Ren because he was Shou's rival) while she lived together with Shou. When he dumps her, she lets it all out and locks up any kind of romantic feelings inside her heart. Until she slowly fell in love with Ren, that is.
- Expressive Mask: Kyouko is naturally very expressive. Kyouko in a giant chicken suit somehow manages to be even more expressive.
- Extreme Doormat: At the beginning, when she used to live with Shou.
- Fiery Redhead: Kyouko is indeed strong, passionate (though not in a romantic sense), outgoing, usually outspoken. She is particularly determined with regards to her career.
- Friendless Background: At first, thanks to Shou, girls always hated her and she didn't seem to be particularly friendly with guys. Thankfully she starts getting real friendships as the story progresses.
- Go-Getter Girl: Kyouko will know no limits in achieving her goals.
- Important Haircut: The transformation from Shou's free servant to Sho's rival. Also what she does once she creates her first own character, "Mio".
- Haunted Heroine: Kyouko is haunted by a number of little demons that embody her desire for vengeance. An important point of her new life is to get rid of these little monsters so she can fall in love again.
- Heroes Want Redheads: With her hair bleached, Kyouko gains a lot of points with the male cast.
- Hot-Blooded: Kyouko does NOTHING by halves.
- Intergenerational Friendship: With Maria.
- Laughing Mad: How she first reacts to hearing what Sho really thinks about her and when she's having an Imagine Spot thinking about finally getting her revenge on him (or anyone else that has slighted her) she generally ends up this way.
- Like an Old Married Couple: The way she and Shou keep fighting, people get this impression. Both vehemently deny it.
- Love Martyr: Before her breakup with Shou, she sacrificed everything for him and got nothing in return.
- Magnetic Hero: She has a habit of turning would-be female rivals into good friends.
- Man of a Thousand Faces: Be it an angel, Mio, Setsuka or Natsu, no one recognizes her because she looks completely different in each role. (Except Reino, but he has Psychic Powers.) Another reason why no one recognizes her is probably also because none of her roles are similar to Kyouko's usual personality and she even acts like them outside of the camera, when she is in costume.
- Mundane Made Awesome: Peeling radishes, putting a thumbtack in the wall, tossing a packet of salt – the more trivial the action, the more epic she'll make it.
- Naïve Everygirl: In the beginning. The first part still fits, though she's not an "everygirl" anymore.
- Psychic Powers: Those little demons aren't metaphorical.
- She Cleans Up Nicely: Whenever she gets into costume for a film shoot.
- Stepford Smiler: During her relationship with Shou, Kyouko made a concerted effort to never cry in front of him because she knew it upset him. When she worked in his family's ryokan she hid her feelings to not let the customers know she was upset. Which is one of the reasons why they wanted her to inherit the ryokan.
- Supreme Chef: She can cook and bake very well. It was one of the reasons Shou wanted her to come with him to Tokyo. Lory officially hired her to serve Kuu Hizuri to cook Kyoto cuisine for him.
- Surprisingly Good English: She picked up English by living and serving in a ryokan for half her life. She has no problem talking to Kuu and Ren in English and it helps her playing "Kuon" and "Setsuka Heel".
- Thinks Like a Romance Novel: Believes in magic and fairies, and thought Shou was her One True Love, who would become her Prince Charming and marry her. She doesn't believe in the latter anymore, but she still firmly believes in fairies. When Kyouko and "Corn" (Ren with his natural hair and eye color) meet again, he keeps the illusion that he is a fairy, who merely uses Ren's voice and takes his form. Of course, Kyouko instantly believes him.
- Tsundere: Type Tsun to Ren. Though it's partially because Sho made her a Woman Scorned by taking advantage of her kindness and because Ren was Sho's rival.
- Woman Scorned: What kicks off the plot for her.
- "Well Done, Son!" Guy: Kyouko was this towards her mother, and then later towards Shou’s parents.
- Yamato Nadeshiko: A played for drama version. She had the strength of will to put up with a shitty life to support Shou without complaining. After the break up, she put that inner iron to a different use.
- Yandere: A rare heroic version of this.
Shoutarou "Shou" FuwaChildhood friend and past love interest of Kyouko, and now the object of her quest for revenge.
- Bastard Boyfriend: Shou starts out as a straight example, but is quickly deconstructed when Kyouko realizes what a negative effect he’s had on her life; prompting her revenge quest.
- Bitch in Sheep's Clothing: Shou appears cool and loving to his fans (and to Kyouko for a time), but he in fact is an egotistical, selfish, and emotionally immature brat.
- Chick Magnet: Even as far back as kindergarten, Shou was very popular with the girls, to the point where they bullied Kyouko out of jealousy.
- Crazy Jealous Guy: He acts like one towards Kyoko after recognizing some feelings for her burrowed deep inside him.
- Embarrassing First Name: Shou's real name is Shoutaro, which he considers old-fashioned and unsuitable for his pop star career. Probably also influenced by the widespread awareness of the origins.
- Forceful Kiss: Chapter 145.
- Has a Type: He Likes Older Women like Shoko and "Miruki", mostly because younger ones act like crazy fangirls who annoy him. Also prefers women with big boobs and slender legs.
- Hidden Depths: He actually can be very sensible and empathetic when he wants to. Whenever Kyouko became sad because of her mother, he felt sorry for her, but couldn't do anything but watch.
- If I Can't Have You...: No, he doesn't try to kill Kyouko, but he intentionally bullies and insults her when he can't have her. He's okay with Kyouko hating him, so long as she doesn't date anyone else, like Ren or Reino.
- I Love You Because I Can't Control You: He only becomes attracted to Kyouko after she dumps him and swears to get revenge on him.
- Interrupted Declaration of Love: Courtesy of Ren, just as Shou was about to tell Kyouko that he loves her.
- It's All About Me: To an extreme.
- Jerkass: He jumps between this and Jerk with a Heart of Gold but remains more of a jerk. His kindness is shown in the Dark Moon arc toward Kyoko but because she constantly attacks him when he really is trying to be nice to her, he ends up lashing back and goes back to being a jerk.
- Man Child: Whether by choice or not, he really needs someone to take care of him.
- The Vamp: Sexy, villainous, and very good at manipulating women, even his vengeful ex.
- White Hair, Black Heart: Once dresses up as a silver-haired demon. Needless to say, it fits his personality well.
Ren Tsuruga / Kuon HizuriThe most popular man in the show business, a talented actor, and a senior member of the talent agency that Kyouko joins.
- Almost Kiss: The incident in Ren's kitchen in the Dark Moon arc made a lot of fangirls squee.
- The Big Damn Kiss: In the recent arc, Ren (as Kuon/Corn) asked Kyouko to kiss him on the lips... and she did it...
- Berserk Button: Don't hurt Kyouko. Or flirt with her.
- Don't call him a cold-blooded murderer. It reminds him of Rick's girlfriend, who basically told Kuon that he killed Rick and that it should have been Kuon who died.
- In the past, Kuon really hated being made fun of because of his mixed ancestry. He doesn't care about this anymore.
- Bishie Sparkle: Subverted and inverted, since Ren only sparkles when he's angry. Conversely, during scenes where you'd expect the sparkles to appear, he favors the Love Bubbles.
- Biseinen: He's pretty, make no mistake, but he's a little too big and mature to qualify as a straight bishonen.
- Broken Ace: Ren is a bit of a psychological wreck underneath his perfect public persona.
- But Not Too Foreign: He is only one quarter Japanese.
- Chick Magnet: The number 1 Chick Magnet in all of Japan, much to Shou's displeasure.
- Cloud Cuckoo Lander: With a bit of Insane Troll Logic. Most apparent in his youth, but the traits are still there.
- Dark and Troubled Past: Between meeting Kyouko and coming back to Japan as Ren Tsuruga, Kuon became rebellious and started beating people up who mocked him and his mixed background. When his friend, Rick, tried to stop him from running out of control, he was fatally hit in a car accident and died.
- Defrosting Ice King: He appears very aloof at first, but warms up to Kyouko in time, especially when he realizes that she is his childhood friend.
- Dogged Nice Guy: Towards Kyouko, who is sadly Oblivious to Love.
- Doting Parent: To the point he just has to escape from his home, and even his birth country, to free himself from the excess of attention.
- Forgets to Eat: To the point that Yashiro and Kyouko regularly have to force him to have dinner.
- Forgotten Childhood Friend: To Kyouko. He remembers, she doesn’t - or more accurately, she doesn't realize it was him. She does instantly recognize him though when his natural hair and eye color are visible.
- He's Got Legs: The ridiculous length of his legs does not go uncommented upon.
- Interrupted Declaration of Love: He tried to tell Kyouko how he feels about her several times, but is interrupted by someone else every time. (Sometimes by Kyouko herself, who had a vague idea of what he was about to say.) He tells her directly as Kuon that he loves her, but she just brushes it off, saying it's not possible between a human and a fairy.
- Lady Killer In Love: In the past, he'd change girlfriends like socks, although he always got dumped because he did not understand love, but now he's genuinely in love for the first time, with Kyouko.
- Lethal Chef: He can't cook. At all.
- Like Father, Like Son: It initially doesn't look like it, but Ren/Kuon possesses the same Insane Troll Logic as Kuu.
- Master of the Mixed Message: Something that inevitably leaves Kyouko confused.
- Memento MacGuffin: Rick's watch that he always wears, a constant reminder of his former life as Kuon, which ended with Rick's death.
- Morality Pet: Kyouko is his. She snaps him out of his depression several times.
- Oblivious to Love: Isn't aware of his feelings for Kyouko at first when Yashiro points it out. When "Bo" (Kyouko) asks him whether there is a girl he likes, he realizes it.
- Omniglot: Speaks Japanese, English and Russian.
- Secret Identity Identity: It's hard to say, after years of acting a gentleman, how much of Ren's real personality remained in him, and how much is just a persona he created.
- Technically a Smile: Ren’s "lying gentlemanly smile," which can reduce Kyouko to a puddle of Ocular Gushers.
- What Is This Thing You Call "Love"?: Becomes a major plot point in the Dark Moon act, where he has difficulty with a role for the first time in years because he doesn't really understand the concept of love.
- When He Smiles: His real smiles are too divine for mortal eyes... Kyouko's little demons die instantly if they are exposed to those smiles.
Kanae "Mouko" KotonamiKyouko's rival-turned-best-friend and the second person to join the "Love Me" team.
- Affectionate Nickname: "Mouko-san"
- Foolish Sibling, Responsible Sibling: Since she is the Only Sane Man in her family she is obviously the Responsible Sibling, which means that she takes care of her older siblings' children and also said older siblings.
- Friendless Background: One of her similarities with Kyouko.
- Hero of Another Story: She's a talented actress who's getting roles of her own and developing as an actress just like Kyoko, but because we're following Kyoko's story, we only see Kanae every now and then when her story intersects with Kyoko's.
- Not So Different: Noticing that she and Kyouko share many traits and have a similar way of thinking prompts her to warm up to her.
- Promotion to Parent: Her de-facto role in her family because her parents are prone to Hands-Off Parenting and her older siblings have their own families to care for (and are also Hands-Off Parents anyway). It doesn't help that she's the only one in the family who is at all responsible when it comes to money and she's stuck paying the bills for her entire family.
- The Rival: At first towards Kyouko, but they later become good friends. She has always being Erika Kouenji's rival.
- Shotacon: Her interactions with the 11, and later 12-year-old Hiou are more than a little suspect. Don't worry, she's not sleeping with a minor, and it's hard to imagine her ever even considering it, but all signs point to her reciprocating his Precocious Crush on her.
- Sparkling Streams Of Tears: Her ability to cry on-command was one of her original selling-points as an actress.
- Technician vs. Performer: Underscored in their first interaction, where during tryouts Kanae would do something the judges were expecting with great precision, while Kyouko would do something original and unique.
- Verbal Tic: "Mou," hence her nickname.
Lory TakaradaThe eccentric director of LME, the agency that Kyouko joins.
- Bunny-Ears Lawyer: He may seem like an eccentric rich idiot to the unaware, but there’s a good reason why LME is THE most successful talent agency there is and why he’s so well respected by pretty much anyone that knows him beyond his image. He can also read people like open books, being well aware of the strengths and weaknesses of all his talents (this being the main reason he created LoveMe to begin with); and in particular, he was well aware of Ren’s lacking skills for love acting and also realized he had fallen for Kyoko after just one look at his expression towards her.
- Grandpa, What Massive Hotness You Have: He seems to be in his forties at most... But he already has a granddaughter.
- Love Freak: LOVE IS ALL THAT MATTERS!
- UnlimitedWardrobe: Every day is a costume party for Lory.
Maria TakaradaLory's young granddaughter who befriends Kyouko. She likes all things related to the occult.
- Clingy Jealous Girl: Anyone who makes a pass at Ren had better be prepared to endure Maria's wrath.
- Expy: She shares the same name of a certain girl who is obsessed with magic and loves Beatrice.
- Missing Mom: Her mother, who was a famous model, died in a plane accident... Maria had asked her to come visit her for her birthday.
Yukihito YashiroRen's manager and one of the people closest to him. He supports the idea of Ren and Kyouko getting together. For some odd reason electronics break down when he touches them for more than ten seconds.
- Big Brother Mentor: He is one of the people closest to Ren, so he gives him advice and jokes with him. Ren is quite open with him.
- Deadpan Snarker: Sometimes, particularly around Ren.
- Keet: Not small or colorful, but indeed hyperactive and regularly loud when in fangirl mode.
- Meganekko: Well, for a given value of "-ko", anyway.
- Shipper on Deck: Ships Ren/Kyoko very enthusiastically. He regularly keeps tabs on Kyoko's schedule to arrange for Ren to meet her, and in Ren's absence even acts as her manager.
- Walking Techbane: If he holds a cell phone in his bare hands for more than ten seconds, it will break. He's even used this to his advantage, to try and get information out of Ren.
Takenori SawaraHe's a part of LME. and was "tormented" by Kyouko into getting her into an audition. He's actually very supportive, despite Kyoko's penchant for tripping her own idol career up.
Jelly WoodsA beautician and hairdresser, in the world of cosmetics she is known as "The Witch" and only close friends are allowed to call her by her real name, "Ten". She is aware that Ren is not a native Japanese, but she doesn't seem to know that he is the son of Hizuri Kuu.
- Affectionate Nick Name: Kyouko calls her "Muse".
- In Series Nick Name: She is called "The Witch" in the cosmetics world.
- Older Than She Looks: She is in her thirties yet she looks like a teenager.
- Self-Proclaimed Love Interest: She says that Lory is her boyfriend, and calls him "darling". He doesn't deny it but he hasn't confirmed it either.
Hiroaki OgataA young director who's trying desperately to get out of his father's shadow. He decides to do it by filming "Dark Moon", the remake of a classic from 20 years ago "Tsukigomori", which was one of his father's most famous works. He casts Kyouko as "Mio" after Asami Haruki shows him the PV she directed.
- Dude Looks Like a Lady: He could pass a woman if he wanted to.
- Fragile Flower: Prone to panicking over even small setbacks. He once even fainted during an interview because he couldn't handle an Armor-Piercing Question.
- Generation Xerox: To the point that he's somewhat disturbed by it."I respected my father, and always thought I wanted to become like him, so I was happy in the beginning, but... "Your likes are the same." "Your hobbies are the same." "Your artistic style is the same." When it seemed like I was always being told that I was imitating my father, I became disturbed.
- I Am Not My Father: He intentionally changed his name to not get compared to his father frequently. To disprove that his father is Always Someone Better, he decides to remake Tsukigomori.
- Important Haircut: Oddly enough, he falls under this trope despite not being the one who got the haircut. When Kyouko got her hair cut as part of her reimagining of Mio, the impact of her new take on an old character was so forceful that it cured Ogata's Fragile Flower tendencies, ignited his drive to succeed, and woke up his creativity and confidence.
- Ocular Gushers: Even though he is seen crying far fewer times than Kyoko, in the anime his total tear output very likely rivals her own what with him having created two different raging seas with his tears!.
- Platonic Life Partners: Refers to Haruki as his best friend.
- Shipper on Deck: He seems to ship Kyouko x Ren... Though he is confused by Kyouko and Shou's interactions.
- Strong Family Resemblance: He's regularly mistaken for his father, director Hirotaka Date. He's not very happy about this.
- Turn Out Like His Father: Hiroaki is struggling to find an identity that doesn't just appear to be a shallow clone of his father's.
Hiroko IizukaThe actress who played "Mio" in the original Tsukigomori, and is now playing Mio's mother in Dark Moon. At first she is against Kyouko playing the part, as she felt that she wouldn't be able to do justice to the character who made her famous.
- Star-Making Role: In universe this was the case for her when she played Mio in Tsukigomori 20 years ago, to the point that she even says that "Mio" is like her second name.
Itsumi MomoseItsumi is a popular young actress, who is casted to play the role of '"Mizuki'", the heroine, in Dark Moon. She and Kyouko become friends.
Voiced by: Hitomi Nabatame (Japanese)
- All Love Is Unrequited: She seems to have developed feelings for Ren, more exactly after he finally mastered his characterization of Katsuki, proving once again that Ren is really "a co-star killer".
- Cool Big Sis: After she befriends Kyouko, she acts this way towards her.
- The Rival: At first seems to see Ren as a rival in a sort of "Worthy Opponent way".
- Worthy Opponent: She considers Ren and later Kyouko to be this. Her reasoning is because even though Kyouko is an amateur actress her characterization of Mio is at a professional level, making it acting as Mizuki with her quite fluid and its always according to what the director expects and they don't have to retake scenes.
Supporting Characters - Others
Shoko AkiShou's manager.
- Buxom Is Better: Shou certainly seems to think so.
- Cool Big Sis: Acts this way with both Shou and Kyouko.
- Liz Lemon Job: Most of her page-time is spent trying to keep Shou and Kyoko from bumping into each other. She is rarely successful.
- Shipper on Deck: While Yashiro ships Kyoko/Ren, Shoko ships Shou/Kyoko.
Haruki AsamiHaruki is Shou's producer at Akatoki Agency (Queen Records). She gives Kyouko a role in one of Sho's P Vs. She is good friends with Hiroaki Ogata.
- Affectionate Nickname: Shou calls her "Miruki"/Milky, most likely he got the nickname mixing "Mi" from Asami and the "Ruki" from Haruki.
- Gender-Blender Name: Haruki is considered a masculine name.
Mimori NanokuraA young actress/model who goes to the same school as Kyouko. She comes from the same agency as Shou (Akatoki Agency). Since she is in love with him she is delighted to be cast to star at his music PV.
- Affectionate Nickname: Shou changes "Mimo" for "Pochi" (a common dog's name) and creates: "Pochiri".
- Clingy Jealous Girl: To Shou. She is really jealous of his relationship with Kyouko and resents their closeness.
ReinoFrontman of the band Vie Ghoul, Shou look-alike, and creepy stalker/ would-be rapist.
- Corrupt the Cutie: What he wants to do to Kyouko.
- Even Evil Has Standards: Even Reino is creeped out by all the bad vibes stored in Kyoko's Corn stone.
- Femme Fatalons: Has the male equivalent.
- In Love with Your Carnage: Sort of; he only gets interested in Kyouko when he sees her grudge-demons and witnesses her using them to beat up Sho.
- An Odd Place to Sleep: He appears to sleep in a coffin filled with flowers.
- Psychic Powers: He seems to have some form of ESP.
Kuu Hizuri / Shuuhei HouzuFamous Japanese actor who starred in the original Tsukigomori as "Katsuki". Ren's father.
- Adorkable: His Doting Parent aspects can be very endearing.
- Always Someone Better: To Ren. Which is why Ren wanted the role of Katsuki.
- Big Eater: A meal for 50 people gone in an hour.
- But Not Too Foreign: Half-American.
- Doting Parent: At one point, his gushing over his son's many virtues takes the form of a speech bubble full of sparkles. No words, just sparkles.
- Jerkass Façade: When Kyouko first meets him. He does it, because he was told that would make Ren confront him.
- Like a Son to Me: Even after Kyouko's assignment to impersonate Kuu's son is finished, he invites her to continue calling him "Father."
- Parental Substitute: To Kyouko.
- Real Men Cook: He's a Supreme Chef, unlike his son. He didn't actually need to hire Kyoko as a cook.
- That Man Is Dead: He used a business name "Shuuhei Hozu" to perform, but as he started to get more and more famous, he chose to go back to his real name. But since he considered his alias an important part of himself and couldn't part with it just like that... He decided to give a REAL funeral for it.
Chiori AmamiyaAn actress who is part of the cast of "BOX-R", she plays the part of one of the friends of Kyouko's character.
- Beneath the Mask: Keeps a diary where she writes down her genuine feelings about people.
- Former Child Star: Even changed her name to avoid being only known as "the girl who played Akari".
- Hard Work Hardly Works: Feels bitter towards Kyoko's fast rising in show business. Since she's been in the same business for four years, Chiori feels like her efforts hardly paid off.
Saena MogamiKyouko's mother, she works as a lawyer.
- Abusive Parent: Her behavior towards Kyouko was emotionally abusive, which is something that Saena eventually admits.
- Married to the Job: After she screwed up and put her beloved boss' career in jeopardy, she solely focused on work and didn't have any relationships anymore. Not even with her own daughter, who was a constant reminder of her failure.
- Strong Family Resemblance: She and her daughter look really similar, particularly when Kyouko performs as "Natsu".