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- Rumiko Takahashi is the Queen of this trope.
- Ranma One Half: Multiple times, both ways, between Ranma and Akane, Ranma and Ukyo, and Ranma and Shampoo. Seen mainly in the Ranma-Akane interaction, since they only show how much they care for each other when one of them is endangered, and they always have an excuse to cover up their very apparent jealousy.
- InuYasha: Happens in both directions between Inu-Yasha and Kagome, with Koga as Kagome's Romantic False Lead and Kikyo as Inuyasha's Psycho Ex-Girlfriend back from the dead. With the added mind-screw element that Kagome and Kikyo are technically the same person.
- In Itazura Na Kiss Naoki Irie finally comes to terms with his true feelings for Kotoko Aihara after he hears that her longtime friend Kinnosuke proposed to her. He confronts her and tells her that he doesn't want her loving anyone else. The pair share their first honest kiss and get their Relationship Upgrade. It only gets better from there.
- Tomari in Kashimashi: Girl Meets Girl admits her feelings for Hazumu only after she catches her kissing with another girl, Yasuna.
- In Samurai Pizza Cats, Polly constantly denied her feelings for Speedy, insisting they were "Just Friends" — even though she constantly got jealous of the time he spent with Lucielle. She even said she didn't like him, he was too goofy in the final episode. It took him almost dying trying to destroy a comet that she finally realized her denial and that she, in fact, loved him. They get together in the end.
- In the anime version of Angelic Layer, Tamayo treats Kotaro only as a close friend until he develops obvious feelings for protagonist Misaki.
- In the Lovely Complex manga and anime, Otani has never been able to see Risa as anything other than a friend...until she's suddenly swooning over Maity-sensei.
Otani: You're always saying "Maity this, Maity that"!! That's why I'm so annoyed!!
Riza: ...Why should you be annoyed?
Otani: How should I know? Annoying things will, of course, annoy me!! Don't ever mention his name again!!
- Kenichi the Mightiest Disciple: Miu constantly denies that she has any interest until Kensei Ma's daughter Renka shows interest.
- Tomoe from Kamisama Kiss is a regular ass to the heroine Nanami 95% of the time but should another man so much as even talk to her watch out.
- FAKE: While JJ's affection for Dee does stir pangs of jealousy for Ryo, it's not until Diana kisses Dee that this jealousy reaches it's peak, causing Ryo to realize that despite his denial over his attraction to Dee, he can't stand the thought of anyone else kissing him. This conversation with Dee almost reaches a Relationship Upgrade until they're interrupted. Again.
- In A Cruel God Reigns, Jeremy begins to realize he loves Ian just as Nadia is fiercely trying to get Ian back.
- In The Pet Girl of Sakurasou, Sorata seems to have a very subtle one in episode 3 after seeing Jin and Mashiro together at the mall.
- In Your Lie in April, Tsubaki doesn't seem to realize she likes Kousei until she starts to become jealous of Kousei hanging out with Kaori. She thinks of him as her younger brother up until then.
- I Can't Understand What My Husband is Saying has a variation in the backstory. It wasn't Hajime being in a relationship, but rather the fact that he was rejected by one of their co-workers that caused Kaoru to realize that she was in love with him.
- Elizabeth of For Better or for Worse had this problem: one plot arc involved her breaking up by proxy with Anthony before the school dance, only to get insanely jealous when her friend felt sorry for him and opted to take him instead. Infamously, this plotline was later echoed and writ large when Anthony got married and Liz lamented that she should have been the one he chose instead.
- Played straight in Runaways, where Nico realizes that she does feel something for Karolina after the latter ends up in a relationship with Xavin. Inverted in a later arc, when Nico realizes that she doesn't really love her then-boyfriend Victor after finding that Lillie's attempts to flirt with Victor just annoy her rather than really angering her.
- A lot of Touhou doujinshi featuring her has this happening to Parsee, the resident (literal) Green-Eyed Monster.
- A Crown Of Stars: During a conversation Asuka tells Shinji she got hurt when she caught Rei and him talking because she realized how strong her feelings towards him were and at the same time she thought she had already lost.
- Doing It Right This Time: Subverted. When Asuka begins to suspect that Rei's feelings towards Shinji are not sisterly at all she gets jealous... and then stops herself, remembering that was when everything started to go wrong in the original timeline (she loving Shinji but being unable to spit it out and being jealous of Rei because she thought that Shinji liked her was a major factor in her break-down).
- Once More with Feeling: Shinji's memories he got during Instrumentality show Asuka was jealous after seeing him talking to Rei because she thought she had lost something she had just realized she wanted.
- The One I Love Is:
- During a synch test Rei saw Shinji's memories and realized he was drawn to Asuka... and that realization made her angry and anxious. Then she realized she loved him.
- The inmediate consequence of the abovementioned epiphany was Rei starting flirting with Shinji, which in turn made Asuka very jealous and forced her to admit she also loved Shinji.
- The Ponies Of Olympus series has this eventually happen to Rarity in regards to her feelings for Spike. Her obvious anger at Ran Biao for seducing him, plus her previous jealousy of his friendship Wavedancer, are both used as evidence by Sweetie Belle to get her to admit to herself that she likes him back.
- Sakura in A Growing Affection after Naruto starts dating Hinata.
- Bellatrix in Those Gilded Chains We Wear reveals her feelings to Hermione while furious that she kissed Ron (on the cheek) after reestablishing her friendship with him.
- This trope is essentially the plot of My Best Friends Wedding. When Julia Roberts' Just Friends buddy of a decade announces he's tying the knot, she secretly tries to break up said wedding so that the groom will marry her instead.
- In Clueless, Cher realizes how much she loves Josh after she finds herself getting angry with Tai after the latter won't stop talking about how she's meant to be with him.
- Harry Potter
- In Harry Potter and the Goblet of Fire, Ron and Hermione have a textbook case of Slap-Slap-Kiss going on, but Ron is in complete denial about it until Hermione goes to the Yule Ball with Viktor Krum. He's still in denial after that, too.
- It happens to Hermione, as well, when Ron begins "dating"note Lavender in the sixth book.
- Later in Harry Potter and the Half-Blood Prince, Harry realizes he has feelings for Ginny when he sees her kissing Dean.
- Emma: The titular heroine's best friend Harriet confesses she is in love with Mr. Knightley. It instantly comes over Emma like a thunderclap that she is in love with Mr. Knightley!
- The Princess Bride: The attraction that sparks off the jealousy is one-sided, but Buttercup first realizes that she's in love with Westley when the Countess Rugen starts ogling him.
- J.R. Ward's Black Dagger Brotherhood series uses this trope in Lover Awakened. Zsadist is forced to realize he's bonded with Bella when his brother-in-arms Vishous provokes him. Basically, Vishous acts like he's going to go after her, at which point Z tackles him in a jealous rage, and Vishous explains to Z that he's invoking this trope while being strangled.
- At the start of the Dragonlance Chronicles, Tanis Half-Elven dumps his childhood sweetheart, the elven princess Laurana and tells her he is in love with another woman, Kitiara. It is only after Elistan starts sniffing around Laurana that Tanis realizes he does still have feelings for the elf maid.
- Amelia in Vanity Fair.
- In the third book in the The Hunger Games series, Mockingjay, Gale reveals that he didn't realize he loved Katniss until another guy flirted with her.
- She may not have ultimately been in love with him, but Katniss experienced a version of this in Catching Fire when she imagined Gale being the one volunteering for the Games and beginning a televised relationship with his fellow tribute.
- In The Dresden Files, Harry first realizes and admits his feelings for Murphy after she went on a romantic trip with Kincaid and Harry felt like he wanted to kill him.
- In episode 5 of Tantei Team KZ Jiken Note, after Kuroki told Aya Wakatake has been on bed for two days because he was dumped...
Aya: *He had a girlfriend?! I feel bad for him that he got dumped, but it sounds like he's enjoying middle school life. I'm a little relievednote . But... Why is it that I'm a bit annoyed?*
- In General Hospital, for geeky Spinelli and fashionista Maxie, it took the arrival of similarly geeky Winifred for Maxie to realize her feelings for Spinelli. And then she slept with Johnny. Hey, it's a Soap Opera.
- Subverted in Better Off Ted. Linda tried to induce this by introducing Ted to her ex-boyfriend... but he and Ted hit it off and become friends. Then Ted pretends to hate him when he realizes Linda was only trying to make him jealous.
- Castle: This trope is the bread and butter of the show.
- In Fawlty Towers, Basil and Sybil appear to have nothing but contempt for each other; however, Sybil gets very upset, when she thinks that Basil is pursuing a guest in "The Psychiatrist", and Basil frantically tries to prove that he isn't.
- Community: Although Brita constantly insists she has no feelings for Jeff, she ends coming to terms with her feelings when Slater attempts to renew her relationship with him.
- This is also subverted when Annie attempts to get Rich to join their study group. Jeff is seemingly jealous because of his feelings for Annie, but it's later revealed that he was being apprehensive simply because he hates how perfect Rich is, and once to learn how to manipulate others with similar perfection.
- iCarly: Sam, if her actions at the end of "iSpeed Date" were meant to indicate her feelings for Freddie. Carly might end up doing the same in a future episode.
- Teased a few times with Josh and Donna on The West Wing, but hammered home on Donna's part when Josh starts dating Amy Gardner.
- In the series Eva & Adam, about middle-schoolers in love in Stockholm, Eva only realises she likes the new boy Adam when her best friend seems to say she may be interested in Adam.
- Friends: In an unique example Chandler and Monica are already sleeping together but Chandler is crushed when she dates another guy and realizes they're about more than sex. Played with in that he clearly felt more from the beginning but it took jealously to vocalize it. (And Monica never wanted to go out with anyone else, she was set up).
- NCIS: In the oft teased Tony and Ziva relationship, the two will usually deny any romantic feelings for eachother but will frequently show jealousy when the other person is in a relationship, i.e. when Ziva was with Micheal, Ray etc. or when Tony became involved with E.J. and Jeanne.
- In Suits, Rachel kisses Mike after finding out he has started a relationship with Jenny.
- In Raising the Bar, Bobbi gets jealous when Jerry is attracted to a professor he has brought in as an expert witness. He calls her out, and she finally wisens and acts on her feelings for him after pushing him away a few times.
- In Leverage, Parker is hinted to be interested in Hardison, but nothing serious had happened between the two of them beyond casual Ship Tease. That changes when Hardison is shown getting flirty with one of the clients, and Parker reacts negatively to say the least. She breaks a bottle with her bare hands.
- Played straight and then averted in That '70s Show. Hyde realizes he has feelings for Jackie, who has been pursuing him and trying to make him jealous. They then go on a date and realize there's not actually any chemistry between them. (...Then later they hook up out of boredom and become a couple for a time, until Hyde runs off to Vegas and drunkenly marries a stripper.)
- Jackie also has such a moment with Kelso, when she sees him with his new girlfriend and yells at her, ‘Get off my boyfriend!’ She and Hyde have an argument about this later on, in which she explains she probably does have some feelings left for him, as he was her first boyfriend, but she loves Hyde. They stay together.
- Caroline has one in the 3rd season premiere of The Vampire Diaries after seeing Tyler with a date during Elena's birthday party. Being what she is, she mind controls the girl to go away and makes her feelings for Tyler pretty clear. Cue Relationship Upgrade.
- Subverted on the 2 Broke Girls second-season episode "And the Pearl Necklace." At the end Sophie, who had early rejected Oleg's gift of a toothbrush for him, and denied to Caroline that she was "exclusive" with Oleg, suddenly excludes his date for the evening from going back to the kitchen to see him. When Caroline confronts her about it, she still denies she's "exclusive" with Oleg.
Where I come from, you never throw anything away.
- In a Season One episode of How I Met Your Mother, Robin witnesses Ted having a romantic moment with Victoria. The jealousy Robin feels forces her to admit to herself that she has feelings for Ted. Robin actually had a lot of these. Seeing Ted with Victoria made her realize her feeling for him. Seeing Nora with Barney made her realize her feeling for him. Barney actively exploited this in his last play "the Robin" by pretending to be in a relationship with her Sitcom Arch-Nemesis Patrice. And then in the Grand Finale, she openly admitted being jealous of the Mother and regreted not settle down with Ted despite having many chanes to do so.
- Also happens in a Season Five episode when Barney and Robin seem to have a no-strings-attached Friends with Benefits relationship. But when Barney witnesses another man ask Robin out on a date, he becomes visibly distressed and later attempts to fight the man who asked Robin out.
- Star Trek: Enterprise. T'Pol denies her attraction to Trip Tucker until she notices that MACO Corporal Amanda Cole has an interest in him. She sleeps with Trip, then quickly backs off from the relationship (it helps that Cole never appears in any future episode) saying it was just her experimenting. Likewise Trip only realises he is in love with T'Pol (as opposed to merely attracted) when she enters an Arranged Marriage.
- Paramore's "Misery Business" is an extended musical Take That to the former girlfriend in this situation. Including calling her a whore. Given that, according to Hayley Williams, it's based on events from her own life, it's a possible twofer...
- Avril Lavigne's "Sk8er Boi" is a song about a girl who is in denial about her love for a boy she knows until he's already been claimed by another. Unusually for arcs invoking the trope, she doesn't get him in the end. Here the rival is the song's point-of-view character, possibly the artist herself — more normally we follow the fate of the girl having the epiphany.
- Toby Keith's "How Do You Like Me Now?" is about a guitarist/songwriter gloating through the radio at the girl who rejected him in high school and went on to marry some rich guy who never has time for his family.
- "Judy's Turn to Cry" by Lesley Gore (the sequel to "It's My Party (And I'll Cry if I Want To)") has the singer get Johnny back this way.
- "Taken" by One Direction
You only want me when I'm taken
- In The Muppet Show, Kermit was usually very reluctant of any of Miss Piggy's advances towards him, but whenever she became infatuated with a male celebrity guest, such as Christopher Reeve or Peter Ustinov, he would become jealous. She tried to invoke this trope when Avery Schreiber was the guest, but it didn't work (Scooter warned Kermit of her scheme ahead of time).
- Tchaikovsky's Eugene Onegin has a tragic example: Eugene hadn't returned Tatyana's affections until after she married Prince Gremin, after which he realized that he had loved her all along. They meet, and it becomes clear that she still loves him as well, but she decides to remain faithful to her husband.
- In Twelfth Night, when Orsino learns that his object of affections, Olivia, has gotten married, Orsino loses it — and it reveals that he's fallen in love with Cesario, his page boy, whom Olivia thinks that she has married.
- Super Robot Wars games plays with this trope and Kouji Kabuto. Kouji in Mazinger Z has Love Interest in the form of Sayaka. Kouji also appears in UFO Robo Grendizer, where he has another Love Interest, Maria Grace. Both of them are Tsunderes. It's a Running Gag that whenever they meet in Super Robot Wars game, they both gets hit by a Green-Eyed Epiphany and starts fighting over him. The best part? Kouji has no idea what's going on.
- Valkyria Chronicles plays with this trope when dealing with Welkin and Alicia. Welkin's mannerisms and (for the lack of a better word) obsession with nature put Alicia off in the early going, but as the game progresses, she begins to appreciate how Welkin's knowledge gets them out of rough situations. The anime, however, jacks it up to eleven.
- El Goonish Shive: Sarah isn't in denial, but Elliot is, and he's dating Nanase. When Sarah finds this out, she runs off crying. Who steps up to the plate and fixes things? Nanase, of course, by dumping Elliot so she can move on and he can be with Sarah. It helps that Nanase's a lesbian and realizes later that this is why she never felt sexually attracted to Elliot.
- Margaret from College Roomies From Hell only starts to return Dave's affections when he finally starts to return Blue's.
- Skin Horse: Marcie has started 'dating' Chick Magnet/Wholesome Crossdresser Tip. Slightly less effeminate Chris (who is begrudgingly forced to admit that he understands why Marcie is attracted to Tip a little too well) won in the end when his jealousy forced him to make a move for Marcie... which may have been Tip's intention all along. For the record, Tip's reaction to being dumped was essentually "K. Can we still have sex?"
- Bittersweet Candy Bowl: LUCY. Oh dear god, Lucy. After nearly a decade of Belligerent Sexual Tension with Nice Guy Mike, she finally realizes she's in love with him - almost a year after he gets back together with Sandy! To add insult to injury Lucy's constant teasing has pushed Mike to the point where he wants nothing to do with her. Can you say "heartbreak?"
- In Shadow of the Templar, Sandra's jealousy of Mike's relationship with Diana is one of the major things that lead to them becoming a couple at the end of the third book.
- Code Lyoko: Tired of this trope rearing its ugly head over and over again between her and Ulrich, Yumi finally decides to put a stop to it by once and for all being Just Friends. The plan has failed as marvelously as you would expect.
- Kim Possible:
- Ron's jealousy over Eric was crucial to helping him discover his own feelings for Kim.
- The convenient Mankey/Monkey concerns Ron had about Kim's earlier boyfriend, Josh... although Ron helped her somewhat with that romantic pursuit despite his misgivings.
- The same happened to Kim herself, when she jelled against Ron and Yori. And Ron's growing friendship with Felix as well, which was especially amusing since Kim apparently has a "Ron Night" each week that both she and her parents are aware of and yet didn't consider that maybe they had a little more going on than simple friendship.
- Subverted in the "Burning Low" episode of Adventure Time when it is made to appear that Princess Bubblegum is jealous of Finn dating the Flame Princess, even including an overrought "I thought I was ready for this!" after she found out. In the end, she's actually conflicted because she knows that extreme romantic feelings would stoke Flame Princess's flames to the point of destroying the planet, and she's aware that she'd consequently have to hurt Finn by forcing him to stop dating Flame Princess.
- In the Family Guy episode "Stuck Together, Torn Apart", Peter and Lois are advised by a relationship counselor to go on a trial separation and date other people after Lois becomes frustrated with Peter's jealousy over her having coffee with an old boyfriend. At first Lois is supportive of the idea of a trial seperation, but when she witnesses Peter on a date with Jennifer Love Hewitt it provokes her into a jealous rage and Lois immediately takes Peter back.