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YMMV / Shugo Chara!

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  • Audience-Alienating Premise: Shugo Chara is a Magical Girl anime aimed at young girls where a primary schooler has a 17 year old love interest. Said love interest has an Abhorrent Admirer in his own sister Utau. Amongst other reasons, these are likely why the anime has been stayed in Japan despite being a hit in Japan for years. It's still gained a following amongst international anime fans, but it's not to the degree of its Japanese popularity.
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  • Awesome Music: Utau. Only natural since her seiyuu is Nana Mizuki. Her most famous ones in the Fandom are "Meikyuu Butterfly" and "Black Diamond" both used to extract X-Eggs and let's not forget her other songs, "Heartful Song" and "Taiyou ga Niau Yo".
  • Base-Breaking Character:
    • Amu. A complex character or a overly perfect?
    • Ikuto. Split between those who think he's a pedophile and those who consider him to be a Draco in Leather Pants.
  • Broken Base:
    • A majority of the fangirls HATE each other depending on who they're shipping. They usually complain that the other ship's fanbase is immature (it's a case of the pot calling the kettle black).
    • The ending of the manga. A fitting end to the series or just everyone getting Strangled by the Red String?
  • Crack Pairing: Rima/Utau has a large fan following. The shippers are by and large kidding, but that doesn't stop the rest of the fandom from being severely brainbroken.
  • Draco in Leather Pants:
    • Ikuto
    • Nikaidou. While he did pull a Heel–Face Turn, he still did some sickening things.
  • Earworm: The OPs, the EDs, the insert songs, the image short, any and all songs that were made for or otherwise have to do with this show (which isn't necessarily a bad thing either). In fact, the entire soundtrack could be considered this. It helps that Hello! Project was involved.
  • Ending Aversion: The final chapters mostly just Pair the Spares and offer no real resolution to a lot of plot threads, suggesting cancellation.
  • Family-Unfriendly Aesop: In one episode of Dokki Doki (which is part of Party), Utau storms out of a recording session because she didn't want to change her singing style. After a brief battle with an X-Character however, she is "inspired" to return and record her new song in the style they wanted. This probably wasn't intentional, but it nonetheless implies that 1) you need to do what you're told, even if you don't like it and 2) you need to accept "changes" to a product (e.g., ramen in one scene) even if you don't like them, and even if the company (or whatever) that makes it "sells its pride" (as Utau put it). The episode probably meant to give viewers the "try new things" message, but ended coming out the wrong way.
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  • Fanon Discontinuity: Shugo Chara! Party never happened. Ever.
  • Germans Love David Hasselhoff: This show is just HUGE with Italians!
  • Hilarious in Hindsight: A main character comes into contact with supernatural beings who are related to wishes and gains unique powers as a result of being possessed by them, with a red one being the first to join her, followed by a blue one whose personality contrasts with the first, and a third one who's a klutz. Am I talking about Shugo Chara or Kamen Rider Den-O?
  • Ho Yay: Let's see, there's Utau's Tsundere-ish behavior towards Amu, Rima's possessiveness of Amu, and on the flip side, Tadase and Ikuto have some subtext going on, especially when Tadase starts ranting about how Ikuto only befriended him in order to steal his key.
  • I Am Not Shazam: At his first appearance, many people thought he was Easter's president aka Gozen, but he is only the director.
  • Incest Yay Shipping: Ikuto/Utau has its fans. Considered No Yay for others, however.
  • I Knew It!: A few fans probably connected that Tsukasanote  is the future Tadase.... or is he?
  • Memetic Mutation:
    • AMV makers got obsessed with Ikuto's pelvic thrusts in the second season's second OP.
    • Tadase, Kukai and Nagihiko's resemblance to Pico, Chico and Coco from the Boku no Pico OVA trilogy. ("It was THREEEEEE!")
    • That probably wasn't a good idea on Satelight's part...
    • Tadase's Evil Laugh after he chara-changes.
    • Nadeshiko's chara-change; nothing more to be said.
    • "Desu!" (joint meme with Rozen Maiden, another Peach-Pit creation)
    • SHATTAPU! (anime only)
    • "Sib...lings?"
    • "KUURU ANDO SUPAISHII" (lit. "cool and spicy"; also only from the anime)
    • "(Pronoun) no kokoro, ANROKKU!"
    • "SHUGO, SHUGO! Doki tto SUTAATO, Shugo Chara TAIMU!"
    • "All kids hold an egg in their soul: the egg of our hearts, our would-be selves, yet unseen."
    • "CHARA-SU!note  Minna kyou mo Shugo (Shugo) genki?"
    • "HISSATSU!!...Merry Merry!" Explanation 
      • "GO! GO! LITTLE DUCKIES!" Explanation 
  • Moe: Rima. The whole reason for her Instant Fan Club.
  • Never Live It Down: Ran Character Changing with Amu right in the first episode, making her confess her love for Tadase, in front of the whole student body. Then him subsequently turning her down.
  • Periphery Demographic: The natural result of the many quasi-sexual situations.
  • Portmanteau Couple Name: This fandom is just crawling with these combo names. Notable names are Amuto (Amu/Ikuto), Tadamu (Tadase/Amu) and Rimau (Rima/Utau). There's also Rimahiko (Rima/Nagihiko), Kutau (Kukai/Utau) and Kaiya (Kairi/Yaya), which are, together with Amuto the four most popular Canon straight couples (If you don't take in mind the same-sex couples and the Crack Pairings.)
  • Ron the Death Eater: 2/3 of the fanbase seem to antagonize Tadase for no other reason than being in the way of Amu/Ikuto. But, in order to keep it PG, most Shugo Chara! fanfictions will use this to get rid of him.
    • Pair the Spares:
    • Some people also like to pair him with Yaya. That is, if she isn't already paired with Kairi.
    • Ikuto gets this with Tadamu shippers; he's usually portrayed as a budding pedophile.
  • The Scrappy: Tadase gets this so bad by Ikuto fangirls, it's not even funny. Also Rikka in the third season of the anime.
  • Seasonal Rot: The later chapters of the manga are disliked due to their incredibly rushed feel and awkward Genre Shift to Slice of Life romantic comedy.
  • Ship-to-Ship Combat: Tadase and Ikuto for Amu. And much like any shojo series with romance, sometimes it can get pretty serious. Insults being thrown left to right, it's pretty messy.
  • Squick:
    • Regardless of what they ship, some fans view Ikuto's advances on Amu as this given that he's in high school while Amu is only in elementary school. The fact that he doesn't deny being a paedophile when one of his friends call him one doesn't help matters.
    • Utau kissing Ikuto for some due to them being brother and sister.
  • They Changed It, Now It Sucks!: Some of the fans see Shugo Chara Party as this. Especially on Crunchyroll, where the show is simulcast. Many of them positively loathe the variety show elements (Party is hosted by Shugo Chara! Egg in live-action segments, and features a short anime segment with just the Charas, in addition to the main segment). Didn't help that it turned out to be a Franchise Killer.
  • Unpopular Popular Character: Yaya. Gets no respect in-universe, but has a fair share of fans.
  • Values Dissonance:
    • The anime is a bit more risque than a lot of other similar magical girl series, despite being aimed at the same audience. This is one issue that prevented it from being dubbed: too risque for a kid audience but too immature for a teenage audience.
    • Magical Girl anime are no stranger to age gaps, with the Sailor Moon anime even featuring 14-year old Usagi dating a college studentnote , but Shugo Chara's characters are a bit much. Amu is barely pubescent while Ikuto is much taller and more mature. He also acts quite flirty towards this girl who is several years his junior.

Example of: