- Done often in Sayonara, Zetsubou-Sensei:
- Listing "great failures in a man's life", which was a short biography of the author, the last point being "Creating the Sayonara, Zetsubou-sensei anime".
- The second OVA for season 3 is a never ending string of jokes at Studio Shaft poking fun at themselves and their own series. Such as thanking viewers who "came across the opening and didn't change the channel".
- Nobuhiro Watsuki has done this every time he has some free space in his character dossiers note or his "Free Space" sections, particularly in his series Rurouni Kenshin. At one point he had Kaoru remark that Kenshin's handwriting was "as bad as Watsuki's."
- Mitsuru Adachi does this a lot. His characters make fun of him for the lack of variety in his drawings, often respond with "who?" when he gets brought up, and most of the time when he draws himself into the background he's being chased by angry editors. Also, the cast members in H2 go to an Adachi art show at one point. They all agree that it's terrible.
- The first episode of Excel Saga has Il Palazzo assigning Excel to start killing off all manga-ka, starting with their own creator, Koshi Rikdo. The pastiche of a self-insert that she encounters is Too Dumb to Live, anyway. Plus, he's singing a little song to himself about how manga-ka are degenerate scum who are as fleas to the people of Earth. Then there is Nabeshin and company singing....Nabeshin: No matter what we do it really really sucks. No matter what we try it really really sucks....
- Hidekaz Himaruya, the author of Axis Powers Hetalia, once jokes both about himself and his fans concerning his chicken-scratch (that gives scanlators a very difficult time).Author's note: If you can read my handwriting, you have too much free time.
Narrator: ...and to translate all that for American viewers: a bunch of stuff happened in other countries that didn't involve explosions and kicking ass.
- Quoth France in the Gag Dub upon seeing America's drawings of them; "Those drawings are even worse than our actual animation!"
- The (American-produced) English dub also seems to take a few potshots at Americans that weren't in the original show:
Italy (to Germany):"You can order me around and I'll disappoint you!"Italy (to Japan, showing him a haunted place in his home):"But you don't have to worry about [the ghosts]. They are Italians, after all!"
- Italy may be the useless ditz, but he's well-aware of it and eager to point it out.
- Used in Seitokai no Ichizon.
- In the first scene, when the cast are discussing how to adapt their own series to an anime (it's that kind of show), Mafuyu reads a negative review of their own light novel from Amazon.
- At another point, Ken says that he likes the harem ending because "everyone is happy." The rest of the council calls that a stupid idea. Ken checks a copy of the series' first light novel, stating that in there they said he was alright. The girls call their idea in their own source material stupid.
- Gintama often makes fun of itself by proxy of Gintaman, a Jump manga and anime written by a gorilla featuring characters and stories that mimic Gintama. According to Gintoki, Gintaman's art sucks, the dialogues are too long, and the characters lack distinctive traits. Other examples include episodes right after an action-filled, serious Story Arc where the animation clearly goes on a tight budget and the characters point out that they have to recycle previous scenes and use Stock Footage, many scenes where they parody other Anime and point out that the writers can't come up with their own content and characters mocking their own series' Toilet Humor as crude and the lowest type of humour.
- The new season of Darker Than Black contains this immortal line: "You've got to be kidding me! Who wants a gag character like that these days?!" ...spoken by the Plucky Comic Relief.
- In Hidamari Sketch, Miyako says, "Nothing happens around here that would make a good manga." The series is all about things that happen around there.
- The creator of One Piece gives himself one in a movie short. In it, he's called as a ringer to make the deciding point in a soccer match. He kicks the ball and... it's easily caught by Coby (who at the time was one of the weakest characters in the series). Not only that but he announces his failure in the commentator box before he is promptly beaten up by his team members, all of them bad guys from previous arcs who had already been defeated by Luffy.
- In One Piece proper, during Luffy's fight with Arlong, when Arlong questions what Luffy can do as he flails at him with swords, he responds that his friends will save him before punching him in the mouth and breaking his teeth. His listing of the things he cannot do, while showing the crewmates who can do those things, overlaps with Badass BoastLuffy: I don't know how to use a sword, shark face!!!Yosaku: What's he on about?Luffy: I don't know how to navigate either! I can't cook! And I can't tell lies!Usopp: Hey.Luffy: I know I can't live without help from a lot of people!Arlong: Bwah ha ha ha ha ha..What a burden it must be for your crew to have such an idiot for a captain. I don't know why they fight so desperately to save you note . (shouting) You lack the slightest shred of dignity or ability! What gives you the right to be captain of a ship!!? Just what can you do!!?Luffy: I can beat you.
- In Bakuman。, The Time of Greenery, a manga created by Aoki, is based on the main characters' romance, in which they decide to marry once they achieve their dreams, but not even meet until then. Eventually, it gets cancelled, and Yoshida suggests that the story has been stuck for a while, which could be a reference for Mashiro and Azuki's promise taking a long time to fulfll. 10 in-universe years, to be exact, and they're little more than halfway there as of Time of Greenery's cancellation.
- While there are lots of Take Thats aimed at the dub version of Yu-Gi-Oh!, the dub actually did it to themselves during the Crashtown arc of Yu-Gi-Oh! 5D's, it appears.
Amon: "I activate my Trap Cards!"Manjoume: "How can you do that?"Amon (Sarcastically): "I call out their names dramatically and they lift up, how long have you been playing this game?"
- In the first part, Yusei dueled three men, and rather than use the catchphrase he usually uses in the dub, he used Judai Yukai's catchphrase ("Get your game on") from the previous series in the franchise, a very common target of a Take That! from fans. Or, possibly, it may have been intended to lighten the Darker and Edgier nature of the arc, (considered unusually dark even for that series, which was itself rather dark when compared to the others in the franchise.)
- This exchange between Amon and Manjoume during their duel in Season Three of Yu-Gi-Oh! GX.
Pegasus: "But only on the condition that you both can defeat me."Napolean: "You mean in a duel?"Pegasus: "Well, I certainly don't mean a bake-off!"
- This exchange between Pegasus and Napolean in Season Two (keep in mind that Pegasus did always have a weird sense of humor in both versions):
Chazz Princeton: "Who CARES if he's richer than me, and more powerful? I'm really good at playing card games, and isn't that what life is about?"
- This dialogue is courtesy of the dub:
Syrus: "Aw, man!"Bastion: "Great Scott! "Hassleberry: "Sam Hill! "Alexis: "Why don't I have a catchphrase?"
- The show wanted to make light of how annoying fans found the Catch Phases:
Syrus: "I've been carrying this water for three whole episodes, Jaden!"
- GX on the whole started taking the mickey out itself towards the end. It's not all necessarily self-deprecation, as such, but it approaches Gag Dub. It just looks like the script writers got tired of this shit around episode 100. Such as:
- The Fanservice of Fairy Tail has increased a lot throughout the years, to the point that there sometimes seems to be a nude scene every second chapter. In chapter 355, when the girls are skinny-dipping in a hot spring, they discover that the guys are in there with them. Of course, Lucy and Wendy freak out about being seen naked, but Natsu calmly replies that "we've already seen you naked a lot of times", and Gray adds "yeah, the novelty of it has worn off". Since this line was exactly what many readers were thinking at the point, and the fact that Natsu and Gray actually only have seen Lucy naked a couple of times in-universe, it is widely thought that the author used the two guys as a way of admitting that the fanservice had possibly gotten a little too over-the-top.
- Episode 23 of Happiness Charge Pretty Cure has Hime and Iona going grocery shopping as a way to bond. As they do, Hime ends up finding a bag of snacks proudly boasting some of the International Cures and even coming with a special card inside. Iona's incredulous over it and wonders why Hime wants to spend money on that junk. Pretty Cure is and always has been one of Toei Animation's favorite Cash Cow Franchises.
- Dragon Ball
- Dragon Ball Z
- When Goku shows off his Super Saiyan transformations to Babidi and Buu, Babidi is dismissive, saying that all Goku did was make his hair longer.
- In the Buu Saga in the manga, Krillin criticizes Toriyama for recycling panels during the Fusion Dance.
- Just before Goku kills Kid Buu with the Spirit Bomb, in the Japanese text Goku lampshades how Buu had so many transformations and changed so much, and how he was sick of him. The Buu Saga was the longest story arc in both the manga and anime.
- Funimation brought in Team Four Star to dub the "Cell Games Reenactment" movie early in the Dragon Ball Kai version of the Buu Saga, complete with dialog that pokes fun at some of the goofier dialog from Funi's original dub of DBZ. Unfortunately, Toei Animation (who absolutely hates Team Four Star) had the scene pulled.
- Dragon Ball Super
- While Beerus tries to remember how to pronounce Super Saiyan God properly, Whis declares it is a "far-fetched" sounding name. Similarly, when Goku explains to Frieza that he's become a Super Saiyan God Super Saiyan, Frieza points out how ridiculous the concept is. He also mocks how Super Saiyan now has blue hair. Before then, no one was impressed by Super Saiyan God, saying how it was just Goku with a different hair color and skinner.
- When Frieza reveals his golden form, he calls it tacky, but wanted a color that Goku would understand. He then calls himself Golden Frieza to keep things simple.
- The Supreme Kai of U6 complains that Goku screams too much during his match with Hit. Champa is also confused when Hit didn't get stronger when he screamed and powered up. Turns out, Hit was just mimicking Goku.
- In the Super manga, Goten calls Super Saiyan God, Super Saiyan Red, before Trunks corrects him.
- Future Trunks handling the entire Majin Buu situation with a minimum of fuss can be seen as a giant Take That! to the original cast, since almost the entire Buu Saga only happened because of their poor decisions.
- Future Trunks explains to everyone that the enemy threatening his world calls himself Son Goku, but he is called Goku Black as a sort of nickname because no one wants to connect him to the real Goku. Bulma calls it a stupid name.
- Dragon Ball Z
- Pop Team Epic engages in this quite often, generally hanging a lampshade on its utter lack of continuity and use of surreal humor. A Freeze-Frame Bonus in the anime also calls it shitty.
- Girls und Panzer der Film introduces Chihatan Academy, which a Japanese-themed school in a show full of National Stereotypes. How the students of the school establish their character? By banzai-charging blindly into the fray, ruining the strategy of their ally (Ooarai) by getting themselves knocked out uselessly, and almost stubbornly refusing to change their doctrine because the 'advance, no matter what happens' thing is their school tradition before they're wised up. It's worth repeating; a Japanese show depicts a Japanese war ethos as ineffectual and nonsensical waste of military assets which makes things worse for the heroes.
Self Deprecation / Anime & Manga