YMMV: Bleach

General YMMVs

  • Alas, Poor Scrappy: Quite a few since a lot of characters are considered as The Scrappy, but Tosen and Momo are particularly the most notable ones.
    • On a weirder note, the anime itself falls onto it. You'll find many fans critiquing it to hell and back, but when it was announced that it was going to end after 366 episodes, many weren't happy.
  • Americans Hate Tingle:
    • Hinamori, due to being brainwashed by Aizen and staying loyal for a while. Ironically, Hinamori doesn't seem to have many fans on the staff of the anime itself. She appears in none of the movies, and only one of the filler arcs not counting her evil clones in the Gotei 13 Invading Army arc, and even that involved her zanpaktou talking down to her for being naive.
    • Toshiro, due to becoming a Spotlight Stealing Character at times compared to Ichigo and for having several of the series' more jarring Ass Pulls. That, and the fact that he gets his own movie, which was arguably made to cash in on his popularity in Japan, made him even more disliked in America. Although in Europe it's more of a general "meh" toward him.
  • Arc Fatigue: One of the most painful flaws of the manga (and by extension the anime). Happened first in the Soul Society arc. Then in the Hueco Mundo arc. Then in the Battle of Karakura arc. Then again in the final fight against Aizen. And that if you don't count the arcs from Hueco Mundo to Aizen as a single arc (The anime named it "The Arrancar Saga"). To be fair on Kubo, it was mostly due to Executive Meddling.
    • While the Blood War arc was initially praised for having better pacing than previous arcs, criticism has begun to mount as the Vandereich's second invasion has progressed. The main issue is that the plot has grinded to a halt so all the bad guys can show off their powers, with most of them being effortlessly smacked down after their time in the spotlight is over.
      • And just when the thing seemed to finally be building to a climax. It's pads it out even further so the other characters can play catch up and get their chance to fight.
  • American Accents: The English Dub is actually pretty good at having characters sound like they're from the same place, since the characters pretty much are. It can be, however, quite hard to ignore the fact that Rukia sounds like she's from Detroit.
    Rukia: "So, I'm a breh' am I?"
  • Anti-Shipping Goggles: Shippers of whatever pairing are particularly fond of using this as the basis for their "my pairing is better/more likely to happen than yours" arguments, but this also extends to anti-shippers and non-shippers.The latter two are often sick of these endless ship wars breaking out all over the fandom, and more often than not, use Anti Goggles in an attempt to stop the debate by 'proving' that there will not be any canon pairings whatsoever.
  • Ass Pull: Lots of them:
    • During his fight with Harribel, Hitsugaya spontaneously displays the ability to create an ice clone, which seems to be just as strong as him and capable of fighting and speaking just the same as the original. He used it to avoid an attack from Harribel, at which time he claimed he could only use it once. It is not brought up again except for filler.
    • Yammy Llargo, previously known for being a bumbling oaf with more mouth than brains, is revealed to be the 0th Espada, not the 10th as previously claimed. It had been directly stated before this that the Espada go from 1 to 10. A databook tried to explain this as Yammy simply having the most raw power of the Espada without any special abilties, hence why Byakuya and Kenpachi were able to beat him so easily, but this ignores that Kenpachi wins most of his fights despite being the same way, and it's been stated that reiatsu is the most important factor in a fight between spiritual beings.
    • When Ichigo is seemingly fatally wounded by Ulquiorra, his hollow suddenly revives him and easily beats Ulquiorra. There was absolutely no indication that he had the power to bring Ichigo back from the dead, especially since Ulquiorra did the same thing to him earlier in the arc, and had to be healed by Orihime, nor that the hollow was even remotely powerful enough to hurt Ulquiorra.
    • Segunda Etapa. The basic concept of Resurrección is that the Arrancars' One-Winged Angel is transferred into the form of a largely blank sword; access is possible via release command. Ulquiorra ended up having a second One-Winged Angel, which has only been explained via having so much Reiatsu that Segunda Etapa changes the appearance of the original Resurrección.
    • Supposing it's true, Aizen's claims towards having been manipulating Ichigo's entire life. More debatable in light of recent plot developments, though.
    • The Hogyoku's role in the development of Ichigo's powers when it was supposedly dormant and sealed inside Rukia. Chad and Orihime got their powers due to exposure to Ichigo's shitstorm of spirit energy, yet Aizen claims that the Hogyoku granted their powers instead (and not mentioning anything it did to Rukia).
    • Izuru Kira being a former Squad 4 member, when we've only ever known that he was recruited into Squad 5 and became the lieutenant of Squad 3. Hell, the revelation in general wasn't really necessary; Hisagi could've just asked him to heal Rangiku (with Kira naturally expressing doubt at his ability to do so) and nothing would've changed.
    • A rather overlooked one, but how exactly did just pumping Ichigo full of the spiritual energy restore his powers? It's especially confusing when you realize that Ichigo's powers aren't Shinigami at all, but instead they're hollow powers (counteracted by Shinigami powers) and Quincy powers
    • A huge one for the anime-only Reigai arc, after Ichigo uses the last of his reiatsu to launch Getsuga Tensho at Kageroza, it's moments later revealed Kageroza had a cloning ability, so Ichigo basically wasted it on a clone.
    • Aizen's motive and ultimate defeat contradicts... just about everything we've known of Aizen. To whit: the Hogyoku, having continuously given him shittons of power-ups, quite abruptly took away all of his powers, after which it was revealed that all along Aizen was lonely, and his motivation was I Just Want to Be Normal. Not only was Aizen's entire driving purpose to get more power, but he treated all of his followers as expendable tools, and even gutted Momo and Harribel pretty much For the Evulz. After spending the whole series gleefully tormenting and manipulating everyone around him, any attempt at humanization falls flat.
    • The revelation that Chojiro Sasakibe, deceased at the hands of the Vandenreich, knew Bankai. Given that his only contribution to the story beyond dying was getting effortlessly beaten by a bare-handed Ichigo during the Soul Society arc, it's safe to say that there was no build-up to this, outside of his white coat and how Bankai isn't a captain-exclusive ability). To be fair, he was asked many times, but he always turned it down.
    • Byakuya somehow surviving after the first invasion when he was basically ground to paste and gave Ichigo what were pretty clearly his dying words.
    • Ukitake was always meant to be a replacement for the Soul King, because his body is the host of Mimihagi-sama, an ancient god who is also apparently the Soul King's right hand... Sure, we always knew that Ukitake was sick, but this twist is incredibly far-fetched and wasn't foreshadowed at all, leaving many readers at best puzzled, and at worst shattering their Willing Suspension of Disbelief.
  • Awesome Music: Has its own page.
  • Base Breaker: Lots of characters have a good amount of fans and haters, especially Hitsugaya, Orihime, and Aizen. Check out the character-specific section below for more.
  • Be Careful What You Wish For: One of the main complaints with the Winter War was how basically none of the Shinagami were killed, and for all intents and purposes the Status Quo is maintained. Come the Millennial Blood War, they got their wish....and started complaining about that!
  • Big Lipped Alligator Moment: The noodle scene. Yoruichi is shown eating noodles for close to two full minutes for no apparent reason and the most that is said about it is Urahara commenting that her arm is working. Probably Filler to pad out the episode. The same scene in the manga took all of two panels or so.
    • Kon having a muscular body and re-introducing himself in 516 before Mayuri deflates him, the conversation goes on to zanpakuto in Bankai state get weaker every time they're broken without even mentioning this.
  • Broken Base:
    • Certain fans have a hard time accepting what the characters end up doing, seeing it as a case of the Idiot Ball rolling into their court. Others see their actions as justified, claiming that there was enough going on within the scene itself that implied something more than stupidity. For example, Aizen's Complexity Addiction can be attributed to being his way of buying time for the Hogyoku to finish evolving him... or it could just be Complexity Addiction. Another example would be Ichigo's trust in Ginjo over Isshin or Urahara - some see it as Ichigo having a Horrible Judgeof Character, others think that it was something to be expected, since Ginjo was throwing seeds of doubt into Ichigo's mind over his allies. (Check out the Character YMMVs for the specifics.)
    • In the English dub, a huge amount of drama results whenever a character's voice actor is replaced for any reason, and many many completely give up on the show entirely because of it. Chad's and Ikkaku's voices were replaced only temporarily, but Kaien, Hiyori, Kenpachi, Urahara, and Komamura each have a permanent changes. This is not helped by the fact that nearly no one in the course of the show in Japan had any voice replaced except for temporary occasions.
    • Was the Lost Agent arc a badly-placed Filler-esque Story Arc that detracted from the important stuff, or a well-paced and refreshing expansion of the series' lore? The only consensus is that it robbed the fans of a satisfying backstory for Ginjo and Character Development via Book of the End. The question of how Fillerish the Fullbring arc was is an ongoing debate now due to the Fullbringers who died reappearing in Soul Society during the Thousand Year Blood War arc.
    • Although the Thousand Year Blood War arc has received generally positive reactions, there are several areas of contention between the fans. The reception to several plot twists is split between those who felt they were pure ass pulls and those who felt that there was enough foreshadowing/plausible explanations to them. The Soul Reapers continue to ratchet up really poor decisions, so the question here is whether it's downright inexcusable by now, or that they're just being exposed by the superior tactics of the Vandenreich. Perhaps the most contentious aspects of the Blood War would be how Ichigo continues to edge further to being a Canon Sue; how Byakuya survived despite appearing dead in the water; how ridiculously powerful Renji and Rukia became following their training in the Royal Realm; how most of the villains continue to be thrown away in favor of the heroes (although the Sternritters' power level still dwarfs every other villain group to this point); how Komamuro's first and only true victory was turned into an excessively cruel Pyrrhic Victory that has condemned him to a horrific Fate Worse Than Death; and how Unohana was used as a way to hype up Zaraki, inching him closer to a God-Mode Sue. On the other hand, people largely appear to enjoy the way many hanging plot threads have been answered and tied together neatly into the Myth Arc, with Everything But The Rain being a standout case.
    • Kubo's stance on No Hugging, No Kissing is also a bit of an issue in the fandom while there are those who are willing to accept this stance especially those with Anti-Shipping Goggles. However there are those who would complain and find several aspects of the story that seem to ruin Kubo's credibility on how there is "not suppose to be any romance in this series" one of the biggest examples is Orihime's unrequited feelings for Ichigo.
  • Cliché Storm: Many feel that not only did they waste a perfectly good plot, but that plot was eliminated in favor of a standard, run-of-the-mill shonen series. Some believe that this started since the Soul Society arc. Others feel that it happened with the Hueco Mundo or Fake Karakura arcs.
  • Complete Monster: Has their own page.
  • Creepy Cute: The Mimihagi offspring that flood Soul Society. Sure they're weird-looking and somewhat hostile, but their cheeping makes them seem almost cuddly.
  • Crosses the Line Twice: Everything Mayuri does, from his inhuman experiments on Quincies to the way he heals Nemu.
  • Deader Than Disco: It used to be one of the most popular series back in native Japan. It has steadily lost much of its fanbase, which is reflected most of all in its dwindling (but still solid) manga sales. Of course, this is subverted for English speakers on account of it simply being more polarizing than anything else. Even then, criticism of the series is far more common than praise, and the fanbase gets smaller and less active with every passing year.
  • Deconstruction Fic: Hammered Down, and Downfall are two very good examples of the trope.
  • Die for Our Ship: The actual page elaborates it best. The summary is that, even though the Het Is Ew mentality exists in the eyes of the yaoi pairings, it's the het fans that cause the most amount of trouble over shipping.
  • Draco in Leather Pants: Half of the villains in Bleach seem to be well-regarded despite all the horrendous and villainous things they have ever done, with the most notable being Grimmjow, Ulquiorra, Aizen, Gin, and Tsukishima (Check out the Character YMMVs for the specifics.)
  • Ear Worm: Several of the openings and endings. considering there are now 16 openings and 30 closings, the Bleach music tends to be a good listen in general.
  • Evil Is Cool: Several of the Arrancar exhibit this, but the ones that stand out are Grimmjow and Ulquiorra. They constantly score in the top five of the show's character popularity polls. Being badass, good-looking and having cool personalities might have something to do with that.
    • Several of the Sternritter exhibit this as well, from As Nodt and BG9 to Bambietta and Haschwalth, just to name a few.
  • Evil Is Sexy: Many of the Arrancars, Stern Ritters and a good percentage of the movie characters. It seems that being a bad guy in Bleach requires showing copious amounts of skin.
    • Special mentioning goes to Bambietta's popularity among fanboys (and some fangirls) because she's unapologetically sexy, very aware of it, as well as a big example of a Bastard Girlfriend.
  • Fandom Rivalry: With One Piece, Fairy Tail and especially Naruto.
    • There's also a milder, but still very vocal one, with fans of YuYu Hakusho. While YYH concluded years ago, fans of the series accuse Bleach of being a ripoff. Made hilarious by how the Pilot episode of Bleach was rejected by WSJ because it was too similar to YYH, which had Kubo tweaking the plot/visuals quite a bit before re-sending it.
  • Fan Nickname: The sheer amount of these in the main page is enough for Bleach to get its own page on it.
  • Foe Yay Shipping:
    • Ichigo has had varying degrees of Foe Yay with pretty much all of his rivals so far, starting with Ishida.
    • Grimmjow's obsession with Ichigo. Seriously, at first he just thought of Ichigo as an annoyance, but it got progressively worse, until the point where everything coming out of his mouth and his entire goal was to fight Ichigo. Not to mention how he chose to keep that huge scar on his chest just so he could be reminded every day of how Ichigo defeated him. Grimmjow also got inordinately pissed when he found out Ulquiorra's been going after "his prey" (Ichigo).
    • Ulquiorra/Ichigo. The fact that Ulquiorra puts his arm through Ichigo's bare chest which results in a gaping hole. And how Grimmjow later mentions that Ulquiorra only puts that hole on his favorite victims. And later on Ulquiorra blasts Ichigo again which causes the hole to get even bigger.
    • Grimmjow/Ulquiorra. Especially on Grimmjow's part.
    • Neliel's relationship with Nnoitra can give off a few vibes of this, particularly on his end of the spectrum. One particular scene is where they lunge their swords towards their faces, but abruptly stop.
    Nnoitra: "Why did you stop your sword?"
    Nelliel (smirking): "Why'd you?"
    • Not so much "Foe Yay" as "Rival Yay," but Renji seems to have a whole lot more on his mind than just becoming able to beat Byakuya...
    • Aizen seems to have a little bit of a thing for Orihime.
    • Hell, Nnoitra/Orihime. That spoon seemed a little too interested in her. Eeeep.
    • Ulquiorra and Orihime. Given how much he looks down on humans he is sure interested in her, and their last scene together is seen by some shippers as possibly romantic, in a very creepy way.
    • Grimmjow/Orihime. Considering that she's pretty much the ONLY character in the series he's done anything decent for, (even if he wanted a favour off her after it), some of his behaviour/dialogue towards her (handcuffs, anybody?) and his total lack of personal space with her. And there's the "Now you have to do something for me" remark. (Yes, it turned out to be to heal Ichigo, but it STILL sounds sexual, and his face did not help at all.) Not to mention, he seemed somehow bothered by her wounds from Menoly and Loly, which coming from a man who didn't even bother to mourn his dead subordinates, is definitely interesting. This is probably the second most popular Foe Yay Orihime ship behind Ulquiorra.
    • Aizen/Ichigo, culminating with the ultimate stalking phrase: I've known about you since the day you were born. Thank you, Aizen. Your constant smirking, lack of personal space and smexy hairdo have put you on the level of Foe Yay as the Borg Queen and the Joker. Not to mention Aizen telling Ichigo "You are the very thing I'd been searching for" and telling him not to disappoint him because he knows he's a strong fighter.
    • There is an uncomfortable amount of this between Loly and Orihime. When not beating the crap out of Orihime, Loly is stroking her hair, calling her "Orihime-chan" ("little Orihime"), invading her personal space, caressing her face, pinning her against walls, tearing her clothes... it's actually very easy to whip out Alternate Character Interpretation of Loly as a Depraved Bisexual Clingy Jealous Girl who's either: a) directly targetting Orihime, b) trying to assess her "superiority" over her via getting into her personal space, or c) being at the same time jealous and drawn towards her.
    • Muramasa got this with Ichigo during their last fight, ending with Ichigo holding Muramasa's hand as he slowly dies, happy to have found someone that genuinely connected with him, that "connected" part is up for interpretation, of course.
    • And in the Bount filler arc the Ax-Crazy villain Yoshi called her opponent Rukia "cute", says that she's making her excited before giggling and tears at Rukia's clothes with her weapon while generally fighting very close to her while trying to kill her.
    • Kaszeshini is a Ax-Crazy, psychotic, sneaky bastard who licked his weapon at one point, and wrapped the chains from it around Ichigo before Shunpo'ing so that he was basically draped over said berry.
    • There's also some Riruka and Rukia Foe Yay.
    • As of chapter 525, Zaraki x Unohana is practically canon. Expect a deluge of shipping fics.
  • Freud Was Right: A Bleach character book lists the locations of the Espada's Hollow holes, with a few being oddly specific and causing a stir. Halibel's is her womb, Zommari's is his right nipple, while Szayelaporro's is his glans. And they have been wearing them on their face. It may be time to awkwardly re-examine the Zanpakuto.
  • "Funny Aneurysm" Moment: Early in the manga, a young Ishida tells his grandfather the old-fashioned Quincy uniform is totally uncool and needs a fashion-makeover. Later, when Ishida went to Hueco Mundo he announced to the arrancar he was fighting that "Aizen's True Enemy isn't a Soul Reaper, but a Quincy!" Fast forward a few arcs. The Vandereich, an organisation of Quincies has brought Hueco Mundo to its knees and, not satisfied with that, decided to do the same thing to Soul Society, and to reinforce their change in mentality, they've had a fashion-makeover: by Putting on the Reich. Curse you, Ishida!
  • Genius Bonus: Kubo packs a lot of folklore, legends and mythology from both Shintoism and Buddhism in almost every character, plot reveal, and world-building mechanic. If you're familiar with this sort of thing, some revelations can seem quite clever. If not, good luck making sense of it.
  • Germans Love David Hasselhoff:
    • Kenpachi never makes past 9th in popularity polls over in Japan, but he's a big hit in America.
    • Second Espada Baraggan Luisenbairn is much more popular in the west than he is in Japan, his popularity exceeding Aizen's in some places.
    • Shunsui also has a considerably larger fanbase with the American Audience.
    • Mexicans love Chad, seeing as how he's half-Mexican.
  • Growing the Beard: While many will look to Rukia's self-imposed arrest as the scene that really made the series intriguing, much of Bleach's run consists of fans bombarding it for Arc Fatigue, convoluted (and often random or contradictory) Gambit Roulettes courtesy of Aizen, Four Lines, All Waiting, the main cast being Demoted to Extra or Out of Focus, the Gotei 13 getting the brunt of the spotlight, the main characters getting power-ups seemingly at will, a number of unjustifiable dues ex machinas, and the lack of deaths for the good guys (all of which first began in the Soul Society arc). The Millennial Blood War, otherwise known as the final arc, has been praised for pacing the story much more adequately, for finally wrapping up long hanging plot threads, and for the fights having more noticeable consequences than they did previously (which arguably compensates for the generally-lopsided turn-based combat formula most fans have seen about the fights even in the final arc). While the series still struggles with some of its fundamental problems (characters are still often accused of making stupid decisions, the villains aren't getting quite as much focus as the heroes, characters from all sides are getting thrown aside unceremoniously, and some fights are considered anticlimactic) and fans have had issues with some of the plot developments (See Broken Base), the arc has in general been much better received than what preceeded it.
  • Hilarious in Hindsight: Waaaaaaay back in the Soul Society arc at Ichigo and Byakuya's fight at Sougyoku Hill, Byakuya was talking shit about Ichigo's Bankai being too small and puny to be a real Bankai. Fast forward a few hundred chapters and Yamamoto's Bankai is even smaller than that.
    • Early in the series, as soon as the first chapters/episodes, Ichigo makes an off-hand comment about how people think he's some sort of delinquent for having natural orange hair, and that if he cared what they think he'd of just dyed it black years ago. Hundreds of chapters later, and Ichigo's Final Getsuga Tensho does exactly that while it's active.
    • Throughout the series' run, a popular—if unsubstantiated—pairing was Unohana x Kenpachi. In Chapter 520, you learn that Unohana was the first Kenpachi, she trained the current one, and... oh yeah... her real name is Yachiru, aka the only woman Kenpachi ever admired!... Although said respect seems to be saddled with what looks like an incredibly violent grudge. Depending on how you interpret Chapter 523, it's either the creepiest and bloodiest and most Creepy Awesome Foe Yay ever or Ship Sinking to an immense degree.
    • How Ichigo has a Quincy Cross on his bed has been a very popular meme for a while now. Come Chapter 515, we now know that Ichigo is at least part Quincy.
    • One piece of chapter art had Ichigo dressed as a sentai character. Guess who got to voice him in America?
  • Ho Yay/Les Yay: Also has its own page.
  • Jerkass Woobie: Now has its own folder on the anime/manga page.
  • Jumping the Shark: You'll find that a lot of fans have different views on when this happened. To save you some time, pick any arc. Literally any one. There will be someone who tells you it's the worst thing to ever happen in Bleach.
    • For the most part this comes down to the person in question finally getting fed up with the Arc Fatigue. For others, it was whatever arc finally added "too much" Ass Pulled Power Creep. However, the perhaps the most interesting point is the beginning of the Soul Society arc since that marks what is probably the most significant change in the show's structure by a mile. It helps that this is probably the single most cited point.
  • Launcher of a Thousand Ships: Ichigo can be paired with almost anyone in the cast.
  • Like You Would Really Do It: Removing the Sanrei Glove allegedly results in the permanent loss of a Quincy's power. Uryu removed it, lost his powers and got them back better than ever. Similarly, Final Getsuga Tensho was claimed to permanently rob Ichigo of his Soul Reaper powers. Took him one short arc to get them back.
    • A broken bankai is gone for good no ifs ands or buts about it (not counting ones with unusual properties like Komamura's and Kurotsuchi's). Ichigo and Renji's bankais are broken by the Vandenreich. They get them back, but they are entirely different.
  • Magnificent Bastard:
    • Sosuke Aizen. The man had the entire governing body of the Soul Society slaughtered and replaced by him and his henchman without anyone noticing, then manipulated everyone with ease in a great, long-running Gambit Roulette to steal the Hogyoku trapped in Rukia's soul, take over the Hollow world, create a new army of soul-eating supersoldiers, and then take over... pretty much everything else. He had backup plan upon backup plan, faked his own death, nearly stabbed to death his fiercely-loyal lieutenant (who remained fiercely loyal afterwards, convinced that he was being manipulated himself), and plans to obliterate Ichigo's hometown to fuel his ambitions. And oh yeah, when he turns evil he can slick his hair back sans gel or styling mousse. How do we know that his hairstyle isn't just another one of Kyoka Suigetsu's illusions? Sit down and think about THAT.
    • As of 453 there's Tsukishima. Who has managed to insert himself in Ichigo's life, brainwash everyone else into thinking they know him from years ago, and taunt Ichigo with it.
    • The Vandenreich Leader of the final arc is looking to be this, as he decided to take over Soul Society after dominating Hueco Mundo a moment after one of his scouts stated that five days that they would attack. He has taken the Soul Society off-guard and has so far made it certain that he intends to keep anyone that could disrupt his plans out of the fight and has so far has not been pushed into a corner.
      • And the time he seems to be pushed into a corner? That's NOT him, but his Master of Disguise subordinate. Magnificent. And then he kills said subordinate... Bastard.
  • Memetic Mutation: Also has a page.
  • Memetic Troll: Sosuke Aizen, a Magnificent Bastard of the Soft-Spoken Sadist variety who practically rubs in the protagonists' (and the audience's) faces at every opportunity. While his plans were carefully laid out with judicious use of his zanpakuto's totally hax powers during the Soul Society arc, the infamous Hinamori incident in which he brutally showcased his Kyoka Suigetsu's abilities automatically propelled him from Chess Master to God of the Bleach-verse in the eyes of the fandom, with countless parodies to boot. Even after his eventual defeat, fans could still be heard musing that he's just using his Bankai to progress the plot.
    "Since when were you under the impression I wasn't writing the script?"
  • Mind Game Ship:
    • Like Aizen before him, Tsukishima seems to LOVE trolling the hell out of Ichigo. And Ginjo too.
  • Mis-blamed: While many fans criticize Kubo Tite for glacial pacing leading to Arc Fatigue, the most consistently reviled arcs are Invading Army, Bount, and Arrancar. Of those three, the first two are anime-only Filler which Kubo had little to no involvement with. Blame the screenwriters for lackluster plotlines if you want but they had to air something while waiting for the manga to progress or else risk losing their timeslot.note  As for the Arrancar arc, interviews with Kubo suggest that he'd planned for it to be shorter but his editors at Shueisha pushed for much more attention given to the individual Arrancar characters. And blame the editors for the years it took to get any resolution to those plotlines if you want, but the reason they were pushing the Arrancar in the first place was their unexpected popularity with the fanbase.
  • Moe:
    • Orihime. Before she was kidnapped, she was perky and bizarre, invoking feelings of protectiveness. Post-kidnapping even more so, what with her woobieness and all.
    • Ururu, the Cute Bruiser who apologises even when attacking.
    • Hanataro is a male example. His clumsiness and kind-hearted nature cement his status as one.
  • Narm: There's a page for that.
  • Never Live It Down: Orihime. You get kidnapped once, this happens only via a terrible Sadistic Choice that you truly can't refuse and suddenly, you're the Princess Peach of anime.
    • The amount of time she spent captive is largely responsible. Consider that Rukia was in a similar position during the Soul Society arc and gets relatively no flak for it.
  • Nightmare Fuel: Here's its page.
  • No Yay: Any scene involving Nnoitra and Orihime. It's quite clear what he wants to do. Ulquiorra even calls him on it. In the transition from manga to anime, some of the subtext was toned down; for instance, where the manga has Nnoitra shoves his fingers down Orihime's mouth and throat (actually enacting a popular kink in Japanese porn) during Ichigo's fight with Tesla, in the anime he covers her mouth with his hand.
  • Periphery Demographic: One of the largest, strongest and craziest in the history of Shonen manga serialization. The generous amount of Action Girls and Clothing Damage the male characters suffer are major reasons why Bleach has quite a large female fanbase. In addition, there are several traits on this series that appease to the Shoujo fans: on one hand, Rukia and Ichigo get quite a bit of Ship Tease in the anime while on the other Orihime is a straight-up shoujo heroine placed in a shonen environment (cheerful personality hiding quite the issues, Magical Girl-like abilities, shoujo-like affections for Ichigo and borderline Romantic Two-Girl Friendship with both Rukia and Tatsuki included).
  • The Scrappy: With Bleach's Loads and Loads of Characters... lots of them. Go to the character section below for the specifics.
  • Seasonal Rot: While the manga is still ongoing, by the time the anime reached the Fullbringer arc, it became more and more obvious that both the animators and the voice actors were putting less and less effort into it, ultimately culminating in the anime being unceremoniously swept aside to make room for a Naruto spin-off.
  • Ship-to-Ship Combat:
    • While the entry elaborates more on just how bleh it gets at its absolute worst, we'll give you a bit of a preview. The three most prevalent characters in the ship wars are Ichigo, Rukia and Orihime. Rabid fans of both Ichiruki and Ichihime are notorious for clawing out each others' throats on a daily basis, while those that support Ulquihime end up primarily going against Ichihime.
    • Ship Mates: On the more benign side, fans of one pairing generally support another pairing that makes a b-line for theirs. Those that ship Ichigo with Orihime tend to like Rukia, so they usually pair her up with Renji (which makes sense considering their backstory). Those that prefer Ichigo with Rukia are often more than happy to give Orihime off to Ulquiorra or Ishida (or sometimes Tatsuki or Riruka, while allowing Renji to go with Tatsuki. (Even when they've never met.)
  • Snark Bait: Bleach still has a fanbase, and enough people follow it that it can be considered popular. But the series has a bad reputation among the general anime community, and most casual discussions about it tend to be about the Arc Fatigue and Ass Pulls instead of the elements of the series that are done right. Generally, it's considered a series that, to put it politely, didn't live up to its potential.
  • Squick: Most things involving Mayuri. Everything involving Szayel. Same goes for Fura. And for Giselle Gewelle too. Take Our Word for It.
  • They Wasted a Perfectly Good Character: Pick a Bleach character at random. There's at least a 20% chance that at least some fans feel this way. Not helped at all by Kubo's tendency to suddenly introduce a ton of new characters and not really go anywhere with most of them either.
  • They Wasted a Perfectly Good Plot: Speaking broadly, this probably describes a lot of people's feelings about the series. It's a unique concept with some quirky characters, but complaints about the series being bogged down by long arcs, repetitive writing and typical shonen cliches are frequent. On a more specific note, the moral ambiguity of the Soul Society and the crappy conditions of the afterlife have been shown to us many, many times, yet none of the characters have really sat down and talked about it. You sometimes wonder why Kubo bothered putting stuff like that in if he was just going to end up writing a straight action series.
    • Now, this seems to be heading into a subversion, as Kubo's pulling the stops to address much of the Myth Arc and the moral ambiguity much more often now.
  • Values Dissonance:
    • American culture has a relatively strong taboo (and in some areas, relatively strong LAWS) against first cousin marriage, while in Japan cousin marriage is fully legal and perceived more as quaint and odd than Squicky. Some American fans' reaction to the arranged engagement between first cousins Masaki and Ryuuken (which is presented as a casual aside) brought the dissonance to the front.
    • Japanese culture tends to view child abuse as a private problem that should be dealt with inside the family first and foremost, while Western attitudes are much more interventionist. From a Western perspective, Chad and Orihime both living without guardians by age 15—Orihime has been living alone since middle school, specifically because of parental abuse, and having limited economic support from her only living relative instead of living with her—can be difficult to suspend disbelief for. Reality Is Unrealistic, in many Western countries, even America, there are many officially and de facto independent minors in situations ranging from parental abandonment to walking out themselves to separation agreements that provide support but not control.
    • Kubo really really likes the Japanese Spirit trope, and as a result, many characters (especially Ichigo) have the tendency to power themselves up through sheer force of will. While it makes sense from a Japanese perspective, in Western eyes it often looks like the characters are pulling new abilities out of their behinds.
  • What an Idiot: Has its own page!
  • What Measure Is a Non-Badass?: Depending on which portion of the fanbase you talk to, Orihime is either this, an example of Underestimating Badassery or Badass for non-fighting reasons.
  • The Woobie: Most of the good guys at some point achieve Woobie status, but the ones that stand out are, not surprisingly, the nominal cuties:
    • Orihime, who already had hidden issues, suffers one Heroic BSOD after the other in the Hueco Mundo arc. This culminates with her breakdown when Ulquiorra almost kills Ichigo in front of her. After so much, the girl needs a hug.
    • Momo. If Aizen's betrayal and stabbing her wasn't bad enough, everyone assaulting her because of Aizen's illusions in the Fake Karakura arc squarely makes her a woobie.
  • Woolseyism:
    • The replacement of "Shinigami" with "Soul Reaper" in the English releases, something that the Japanese studio actually agreed with.
    • The Spanish occasionally gets partially cleaned up as well. Yammy screaming "¡Suerte!" (Luck!) was changed to "¡Qué suerte!" (What luck!).
    • Another change in the Spanish: As he uses Sprenger on Szayel, Ishida goes from saying "Hasta Aqui" (see you later) in the original, to "¡Está terminado!" (It's over!) in the dub.

Assorted Character YMMVs

    open/close all folders 

    Main Characters 
Ichigo Kurosaki
  • Alternate Character Interpretation: His hero complex. Is it because he truly cares about his friends' safety, or has his trauma from his mother's death fueled his need to save people comes from his own perceived inability to save his mom?
  • Angst? What Angst?: The villain's big reveal of the Lost Agent Arc is supposed to break Ichigo with the shocking truth. Instead, Ichigo passively dismisses the villain's speech as nothing more than a scare-tactic because he's already figured out and accepted the truth for himself. Unlike Ginjou, he realised Soul Society surveilling a substitute soul reaper was common sense and that Ukitake had worded his description of the Substitute Badge's purpose to deliberately ensure Ichigo could figure out the truth for himself.
  • Base Breaker: An interesting protagonist with his fair of Badass moments, a Jerkass that's obsessed with protecting people when they flat-out don't want it, a Canon Sue that steals the spotlight from everybody else, or a generic shonen hero that gets far too many ridiculous power-ups?
  • Canon Sue: As the series has progressed, Ichigo has been given more and more powers, to the point where in the current arc of the manga, he's been revealed to have every single major power type in the series. To list them off, he's part Soul Reaper, part Hollow, he's a Fullbringer, and he's part Quincy. Beyond that, all his allies rely on him to fight their battles for them, and in many cases cannot win without him.
  • Draco in Leather Pants: Hollow Ichigo is the Superpowered Evil Side to Ichigo. Ichigo may be a Base Breaker but this is the guy that stabbed Ishida.
  • Launcher of a Thousand Ships: To such an extent that he's often promiscuous in fanfics.
  • The Woobie:
    • While his mother's death caused by his own impulses is sad, Xcution basically mind-raping him with their identity inserting powers to make Ichigo seem insane and then take his powers away is harsh.
    • Vandenreich is killing every soul reaper we know and Ichigo's currently imprisoned and is forced to listen to their very likely dying screams.

Rukia Kuchiki

Orihime Inoue
  • Alternate Character Interpretation: Her crush on Ichigo, prior to the Lost Agent arc. Was it innocent and sincere, borderline obsession, or her way to actualy strengthen herself? After she gets over the Hueco Mundo debacle, she shows more affection towards Ichigo than normal; is it because she's more open about her feelings, is it because she's back to being her Genki Girl self (and is naturally more enthusiastic), or is it because she's more comfortable about showing it since he's still clueless?
  • Angst? What Angst?: While the audience knows better, Riruka is weirded out about how casually Orihime mentions that her parents were horrible people to the extent that her brother ran away with her to save her life before dying himself a few years before the story began. This leaves her all alone apart from a distant aunt who pays for her education. What's she doing at the time? Drooling over donuts. invoked
  • Base Breaker: We have several wagons for her.
    • The ones that twist her into a Possession Sue, believing that she deserves a pass on all the shit she goes through because she's a girl.
    • The ones that feel bad for her frequent track record of not being able to develop much, though they tend to blame the author himself for making her out that way.
    • The fans that find her to be a useless, stereotypical, slutty Damsel in Distress that can't get over her lust-filled obsession with Ichigo. Often while touting Rukia's thoughts on him (whether romantic or not) in OMG TRUE LOVE.
    • Her Just Friends relationship with Ichigo on how she pines for him but his feelings for her are strictly platonic. (In which she and Ichigo are more than occasionally compared to the likes of Mai Shiranui and Andy Bogard and Tifa Lockhart and Cloud Strife.) In which its been often said it would stay that way due to how Kubo has a fairly strict No Hugging, No Kissing rule in the series. There are plenty of fans who ship her with Ichigo and still think that there is still a chance that they could get a Relationship Upgrade into an Official Couple. While others insist that Ichigo's feelings for Orihime are strictly platonic and will remain so (in which this is by those who prefer to ship Ichigo with Rukia or Tatsuki or by those who believe that Ichigo will never have a love interest.) So in other words is it a good source of drama and another reason why Orihime is The Woobie in which there is still a chance that Ichigo will love her back? Or was it a terrible Romantic Plot Tumor that ruins Kubo's credibility in his No Hugging, No Kissing stance on the series in which Kubo should have ended or never used in the first place?
  • Broken Base: Chapter 587 had a fairly infamous color page depicting Orihime's rather large boobs in front of the camera, which caused an eruption between fans who find it to be uncharacteristic on the part of Orihime and needless eye candy on the part of Kubo, and fans who think it is an adequate symbolization of Character Development for Orihime (in that she's more confident than before and she's expressing it through her more revealing outfit). For the record, Chad - who trained with Orihime - now has a Walking Shirtless Scene, yet nobody is complaining about that quite as much.
    • Chapter 589 tells us it was Urahara who suggested she wear it because "it would make Ichigo very happy", but that breaks other bases as well because some fans do not like how Orihime had wanted to wear an outfit to make Ichigo happy.
  • Damsel Scrappy: Due to Arc Fatigue.
  • Die for Our Ship: Primarily by the Ichigo/Rukia side to the fandom, and sometimes to extremely creepy and slutshamey levels.
  • Launcher of a Thousand Ships: Her "specialty" is Foe Yay.
  • Les Yay: Several cases in which she is easily the biggest case of Even the Girls Want Her in the series as she has had Les Yay moments with Tatsuki, Chizuru, Matsumoto, Riruka, Rukia, Loly, etc. In which certain fans have noted that some of these ladies have went further with her then Ichigo ever did.
  • Memetic Sex Goddess: Considering that she had a completely naked Rangiku on top of her, this was to be expected.
  • They Wasted a Perfectly Good Plot: During the Fake Karakura Town arc Ulqiorra implies that Aizen has done something to significantly alter her. This is never mentioned again. As well, when she's captured by Aizen, she vows to use her powers to return the Hogyoku to a state of non-existence. This never comes up again.
  • What Measure Is a Non-Badass?: Maybe one of the most iconic examples in all anime fandoms.
  • The Woobie: One of the biggest in the entire series.

Yasutora "Chad" Sado
  • Base Breaker: No, really.
    • The first camp enjoys Chad's quiet side and his development prior to the Hueco Mundo arc, but bemoan his constant track record of losing and following Ichigo too much. The second camp views him as a Satellite Character for Ichigo, and the third camp is indifferent to him, viewing him as The Generic Guy.
    • For worse, in the X-Cution arc he was Brainwashed and Crazy alongside Orihime thanks to Tsukishima. Fans now whine and bitch about how he "is not a true friend of Ichigo", despite how all of this was beyond his reach and he was shown clearly distressed upon having to fight Ichigo while genuinely believing he had gone mad..
      • A large part of the problem was the Lost Agent arc only highlighted most fan complaints about Chad. He was still generic and given an even smaller role than previous arcs. This was disappointing because Kubo later called this Chad's arc in a interview like Rukia's arc was Soul Society and Orihime's arc was the Arrancar. However, unlike those arcs Chad didn't get any character development alongside Ichigo as Rukia and Orihime did in their respective arcs. Even the reveal of Fullbring power being result of mothers being attacked by hollows was wasted on Chad. It would have been a perfect excuse to explore Chad's past and make him re-examine him as a character without Ichigo. Chad being used by Tsukishima was jut the last straw for a lot fans on Chad's character.
  • Germans Love David Hasselhoff: Sado is very popular among Mexican fans, unsurprisingly.

    Gotei 13 

1st Division

Genryūsai Shigekuni Yamamoto

2nd Division

Yoruichi Shihoin
  • Alternate Character Interpretation: Is she cruelly playing fast and loose with Sui-Feng's obvious feelings and leading her on for her own sense of fun, is she aware and simply does not wish to return the feelings but also does not want to burden Sui-Feng with rejection, or does she love her but is merely torn between different obligations which cause her to feel she must keep Sui-Feng at arm's length?
  • They Wasted a Perfectly Good Character: She makes quite an impression, being badass, intelligent, funny and a beautiful Ms. Fanservice on top of it. Despite all that, her appearances after the Soul Society are very sporadic. She's given very little independence as a character, with her main role in the story relegated to being Urahara's lackey. Many questions and potential plotlines involving her (such as how her defection affected the standing of the Shihoin House, if she misses anyone in her family, why she doesn't carry a zanpakuto and how she can turn into a cat) are never acknowledged.
    • Some have been answered; the Shihoin house is still going strong, her younger brother Yushiro (who looks quite similar to her) is now head of the family.


4th Division

Retsu Unohana
  • Alternate Character Interpretation: She claims that she took up her medic role because she wanted to use it to fight more. Given that she changed her name to Retsu and refused to fight even in the face of an invasion, how much of it was truth and how much of it was a lie?
  • Base Breaker: Her Yachiru characterization. While some fans don't like how she was turned into a Distaff Counterpart of Zaraki and served as little more than a way to further hype his character, others liked the Blood Knight, serenely Ax-Crazy angle, seeing as it would make perfect sense for everyone to fear her with the revelation. Then there are those who accept her revealed characterization, but feel it was poorly used since Unohana was killed by Kenpachi just to hype the latter even though he was already one of the most powerful Soul Reaper in the series.
  • Creepy Awesome: As of Chapter 523. In spite of how terrifying she is in her true nature, it really is hard to deny that there is something incredibly badass about it.
  • Nightmare Fuel: If the last page in Chapter 520 didn't convince you, Chapter 523 will, and if that does not do it, then her Bankai and its effects in chapter 526 will most certainly do it.
  • They Wasted a Perfectly Good Character: The first Kenpachi, the original Yachiru and the worst criminal of the Soul Society, is perfectly willing to die so she could turn Zaraki into a God-Mode Sue. Yeah, many fans are pissed that she's been thrown away like that.
    • Additionally, her backstory remains undeveloped. We're not told how she got from being the worst criminal in Soul Society to the motherly healer seen throughout the series and it's not explored which, if either, should be considered the "real" personality. Due to her death, it seems doubtful that her history will be expanded outside of a databook.
    • And her death accomplished what? Zaraki getting strongest attack of the series & nothing more. He still needed Gremmy to accidentally kill himself, ended up being femritter squad's punching bag & his massive power didn't slowed down the Big Bad even slightly. If anything, it made Gotei 13 look like idiots sacrificing their strongest available captain for nothing.

5th Division

Momo Hinamori
  • Alternate Character Interpretation:
    • What are her true feelings regarding Hitsugaya? Kubo claims that it's platonic, but it's more than often portrayed as romantic.
    • Her feelings towards Aizen are just as ambiguous. Is it infatuation, Undying Loyalty or More Than Mind Control? According to Aizen's own words, it's the third option - one could argue that his claim is false, but considering the circumstances ( he told that to Hitsugaya ''right after stabbing Momo to almost death, and before almost killing him), there would be next to no reason for him to no tell the truth.
  • Base Breaker: Some feel bad for her realistic reaction to Aizen's betrayal. Others don't, put bluntly.
  • Die for Our Ship: A popular target, especially by fans of other Hitsugaya ships: specifically, Hitsugaya/Rangiku. Parodied with their Zanpakuto.
  • The Scrappy: For temporarily thinking Aizen has some good in him. Well, honey, denial's not just a river in Egypt...
    • Rescued from the Scrappy Heap: Ever since she re-joined the Soul Reaper side to fight the Arrancar, showing that she has started to get over her trauma and shake Aizen's More Than Mind Control off her. Reinforced in the Zanpakutou arc, where she's quite more action-oriented than she used to be—her zanpaktou even lampshades this trope with her in this arc. Even more so, she's seen acting rather stable in the Thousand Years Arc, meaning that having Shinji as her new captain and a sort-of Big Brother Mentor has been really good for her.
  • Values Dissonance: The reason for her Scrappydom in the Western fanbase while Japanese fans tend to sympathize with her.
  • The Woobie: Aw, you poor girl. Poor doesn't even begin to describe it when your childhood friend who swore to protect you with his life impales you with his sword from behind... and the one to blame is Aizen. AGAIN.

6th Division

Byakuya Kuchiki
  • Base Breaker: A well-developed, but flawed Badass with Hidden Depths, or an arrogant Jerkass that's bordering on being a Marty Stu?
    • Byakuya surviving the Vandenreich's first invasion has become this. While there were a number of fans overjoyed that he did in fact survive there was still a surprising number who disliked it and felt the manga was building up to his death since the invasion started, and his surviving ended up both wasting what was a rather well-done and touching death scene and also slamming the story back toward Status Quo Is God just when many people thought we'd finally be seeing some huge shake-ups.

Renji Abarai
  • Alternate Character Interpretation: There was a scene where he blushed at seeing Rukia sniff a flower while the sun shined in her direction. Did he have a crush on her? Does he still have it?
  • Badass Decay: Most of the American audience seems to forget that Renji was originally introduced as a formidable opponent, who Ichigo only beat the first time on a fluke. He even has a fanboy in the ranks of his squad.
  • Broken Base: His fight with Jackie. Did he have a point in regards to it, or was it an horrible Out-of-Character Moment?
  • Die for Our Ship: Has been increasing steadily with time, specially from rabid Ichigo/Rukia fans who think of him as an abusive, misogynistic loser who has no right to Rukia's love.
  • What an Idiot: Renji trying to use his Bankai several times against the Vandenreich even after seeing firsthand that they can steal Bankai for their own use. One can argue that he was emotionally broken after Byakuya almost bites it, but SHEEEESH.

7th Division

Sajin Komamura
  • Memetic Mutation: Komamura's reaction when Tosen says he's ugly. It's been used for a variety of other serious lines to inject a bit of comedy, like "I am your father".
  • Base Breaker: His new transformation as if it's permanent, there will be 2 sides. One who like it or those who think Kubo got rid of the most unique thing about him.
  • Memetic Sex God: His human form had many people say "I'd go furry for this guy!"

8th Division

Shunsui Kyoraku
  • Alternate Character Interpretation: A rare case where this is intentional on his part. He freely admits that he prefers to keep his motives and mindset ambiguous and unpredictable.
    • Generally speaking, is he a genuine Crouching Moron, Hidden Badass, is he Obfuscating Stupidity, or is he both?
    • His strategy to get Unohana to train Zaraki so the latter can take a level in badass. Was it a needless case of sacrificing the second strongest captain after Yamamoto (and the best healer) in order to create a God-Mode Sue? Was it actually another case of Kyoraku recognizing that Unohana was too much of a pacifist and that Zaraki is a more valuable asset on the battlefield?
      • Crack Theory: Or does he recognise that Unohana is stronger than he is, and with Yamamoto gone, there's no one able to keep her in check and, given her closeted instability, she now presents a threat, and he's just using Zaraki as a convenient excuse to get rid of her?
    • Why did he go to the living world, on his own, to relay a message to Ichigo's Muggle friends when he could've sent Nanao? Was it because he's more concerned about other peoples' feelings than Yamamoto, was it his way of showing proper gratitude towards Ichigo, or was it because he's willing to take the blame from Ichigo's friends over whatever happens to Ichigo? Perhaps it's all three?
      • Maybe he was lying to them about the nature of the Soul Tickets and plans to use them for something?
  • Memetic Molester: His behavior towards his subordinates occasionally seems rather suspect, especially towards the future Lieutenant Nanao Ise during the flashback arc.
  • Ron the Death Eater: A relatively small, but vocal contingent of fans bashed Shunsui for pulling a Good Is Not Soft and killing Anti-Villain Starrk.

9th Division

Shuhei Hisagi
  • Ensemble Dark Horse: Tite Kubo was very surprised to hear how popular Hisagi was. He admitted he would have preferred fans to have waited until they could get to know the personality rather than latching onto a character that (at the time) had barely been revealed.

10th Division

Toshiro Hitsugaya
  • Americans Hate Hitsugaya:
    • Despite being the most popular character in Japan, in America he's hated just as much as he's adored, with both sides being very vocal depending where you look.
    • In Europe and Latin America, it's fairly different. He's nowhere as divisive or loved than in Japan and the USA. Basically, he's simply the target of affectionate jokes to them.
  • Base Breaker: The only one who can cause greater rifts in a fanbase is Sasuke Uchiha. Similarly with the latter, it's a case of Values Dissonance, given he doesn't have this status in Japan or Europe. To a large portion of the American Fanbase]], he's Americans Hate Tingle.
  • Take That, Scrappy!: If you don't like Hitsugaya, then you'd be happy to know that he gets his ass handed to him by the Vandenreich and brought back as a zombie, much to the delight of those who hate him. Although he might pull through, chances are pretty low that he'll be resurrected.

Rangiku Matsumoto
  • Memetic Sex Goddess: This was established even before she jumps on top of Orihime while she's completely naked. Then her gigai takes this Up to Eleven.
  • The Woobie: Her relationship with Gin gets more tragic as the series goes on.
    • Iron Woobie: She still manages to remain plucky, kind and strong despite all the shit she's gone through.
  • They Wasted a Perfectly Good Plot: Gin reveals that when they were kids, Aizen removed a piece of Rangiku's soul as part of an attempt to create a proto-Hogyoku. How this affected her and why she doesn't seem to remember isn't explored, and since then the plot point hasn't been acknowledged in any way, shape or form.

11th Division

Kenpachi Zaraki
  • Americans Love Kenpachi
  • Base Breaker: A badass with surprising Hidden Depths, or a testosterone-induced brute that's far more powerful than he should be?
  • Crazy Awesome: Quite simply, Kenpachi is insane. Before he became the Captain of Squad 11, he had nothing — and did nothing — but fighting and killing.
  • God-Mode Sue:
    • The novels made by Narita and the final arc of the manga have hyped and powered up Kenpachi so much that some fans can't stand his presence.
    • It's pretty much canon at this point, as chapter 581 has the Stern Ritters and Shinji say that if Kenpachi is killed, it'd mean the end for Soul Society. He beat an actual Reality Warper, because it's impossible for something stronger than Kenpachi to exist (theoretically this is a limitation of that reality warper's abilities, rather than an indication on Kenpachi's, but for all intents and purposes, it establishes Kenpachi as impossibly powerful). Simply put: the Gotei doesn't stand a chance without him.
  • The Scrappy: Kenpachi lost a decent amount of fans after the tie-in novel written by Ryohgo Narita made him into a God-Mode Sue. So much so that Kenpachi's loss at Yhwach's hands was met with a fair amount of rejoicing from the more annoyed readers. Then there is the fact that in order to hype the character Kubo killed Unohana. Lots of fans were pissed.

12th Division

Mayuri Kurotsuchi

Nemu Kurotsuchi
  • Alternate Character Interpretation: Does she truly take her abuse from Mayuri in stride, or are there lingering feelings of resentment towards him?
  • Fan-Preferred Couple: A lot of fans like to pair her with Ishida.
  • Iron Woobie: She takes a lot of abuse from Mayuri, but she doesn't let it affect her (nor does she show it often). In fact, the abuse seems to have decreased with every arc, so perhaps Mayuri may have softened up a little.

13th Division

Jushiro Ukitake
  • Memetic Molester:
    • He's shown to be awfully friendly towards the young Captain Hitsugaya. Run, Hitsugaya, RUN.
    • Not to mention the memes that got started once his zanpakutou was shown during the filler arc. Specifically, that arc showed that his Bankai is two little boys and he is over 1000 years old. Though since the zanpakutou are supposed to be a reflection of the person you could say he is young at heart.

Kaien Shiba
  • Epileptic Trees: He looked like a more cheerful, black-haired Ichigo. Lots of fans believed that Ichigo was his reincarnation. But he wasn't. He's actually Ichigo's late cousin.

    Aizen, His Cohorts and the Arrancars 
Sōsuke Aizen

Gin Ichimaru
  • Alternative Character Interpretation: When giving Ichigo "The Reason You Suck" Speech, was he trying to motivate Ichigo to regain his resolve as a backup in case his own plan to kill Aizen failed, or was he just doing it for his own amusement? Hell, was his messing with Rukia out of random sadism, or was he actually trying to delay the execution (since Ichigo appeared almost literally at the last second)? Knowing Gin, it could very well be both.
  • Draco in Leather Pants/Misaimed Fandom: He was supposed to be creepy and off-putting, but gained a rather significant fangirl following regardless. It's gotten worse since his betrayal of Aizen. Several fans have gone so far as to call him a "good guy," despite his psychological torture of Rukia, his gleeful bifurcation of Hiyori, and the fact that he attacked Aizen for Rangiku's sake and no one else's. You could argue that he's an anti-hero, but flat-out calling him a "good guy" is going too far. And it's also even more blatant when fans claim that Rangiku is a slut or an ungrateful bitch for moving on with her life and not mourning him for the rest of her life.
  • Ensemble Dark Horse: Tite Kubo never intended Gin to be popular. He wanted him to be creepy. He was very surprised by how popular Gin became.
  • Woolseyism: In Japan he has a Kansai Regional Accent. The Kyoto accent is softer, more polite and more indirect than standard Japanese. They couldn't quite pull that off for the English version seeing as it would sound downright silly and uncharacteristic, so instead he gets a faux-British accent with a facetious tone.

Kaname Tōsen
  • The Scrappy: He's easily disliked by nearly everyone of the fanbase due to his hypocritical reason for joining Aizen, often by expressing distaste and groaning at his speeches about justice. This got worse when we learn that his version of justice actually means "I want revenge for my friend's death", since it makes him even more of a Jerk Ass than before. This is exacerbated when he calls Komamura (remember, Tousen was the first person not to treat Komamura as an outcast) uglier than he thought.note 
    • Alas, Poor Scrappy: Nevertheless, when he's thoroughly defeated, barely able to talk and finally confronted by Hisagi and Komamura, he admits that he was in the wrong just before dying, causing many fans to feel bad for him in the end.

Coyote Starrk

Baraggan Louisenbairn

Tia Harribel

Ulquiorra Cifer

Nnoitra Gilga
  • Alternate Character Interpretation: He clearly has an inferiority complex, but there's enough ambiguity in its execution that this crops up as a result. Some would say his sexism is just a ruse to cover up his insecurities. Nelliel was the only one he displayed sexism towards, but he wouldn't been admit it to her face, not even when she asked him why he wanted to fight her.
    • There's also a camp that believes Nnoitra was such a rat bastard to Nel because he was attracted to her and wasn't able to handle that well.
    • Given that he's past the Despair Event Horizon in some form, his Don't You Dare Pity Me! attitude might have resulted in equating that to someone looking down on him.
    • Another reason for his utter hatred of her could be that, during many of their fights, Nelliel would never finish him off, which Nnoitra, as a Death Seeker, took as the ultimate insult and kept trying to provoke her into killing him off. That, and she was rather condescending towards him, going so far as to belittle his entire mindset as primitive and unworthy of a warrior.
  • Awesome Music: Treachery fits magnificently when he releases his Resurreccion.
  • Draco in Leather Pants: Not nearly as much as others, but he does have his share of fangirls who don't seem to care that he's a male chauvinist and an outright creep. Some fan arts even portray him as being far more good looking than he actually is.
  • Foe Yay: There's a lot of this between him and Nel. Some subscribe to the Yandere Alternate Character Interpretation, others believe he really did hate Nel but also lusted after her.
  • Memetic Molester: His rapeface puts Grimmjow's Slasher Smile to shame.
    • It's really not helped by him basically enacting Japanese porn kinks when restraining Orihime.
  • Fashion-Victim Villain:
    • The infamous spoon-shaped thing behind his head, and dear Lord, those shoes.
    • Not quite so much when Nel was still around. Apparently he just lost what little fashion sense he had over the years.

Grimmjow Jaegerjaquez
  • Alternate Character Interpretation: Is he a genuinely sadistic Blood Knight, or is he a just bully who's trying to assert himself as "the king" due to an inferiority complex?
  • Draco in Leather Pants: He does plenty of awful things throughout the seriesnote , and his overall personality is petty and sadistic. Despite not being any less of an asshole than most of the villains in Bleach, many fans treat him as an Anti-Hero who only wanted a good fight (that's actually more Zaraki's schtick than Grimmjow).
  • Evil Is Cool: What else can you expect when you combine Evil Is Sexy with an over the top Bad Ass?
  • Evil Is Sexy: Grimmjow's unrestrained and unapologetic ax-craziness combined with his character design has made him a fan favorite.

Zommari Rureaux

Szayelaporro Granz
  • Complete Monster: One of the most depraved and horrific characters in this series, bar none.
  • Draco in Leather Pants: Inverted. Most of his fans make no effort to downplay his faults and instead love him because of what a Complete Monster he is.
  • Evil Is Sexy: More like Creepy Sexy.
  • Memetic Molester: This is practically canon considering what he does to poor Nemu.
  • Moral Event Horizon: Poor, poor Nemu.
  • Squick: Incarnate, even more so than Mayuri. Even his "pretty" resurrection gets pretty gross when you realize it's a parasitic worm. His sword's name translates to "you will fornicate", for crying out loud! Since he specifically wants people to hate him, appearing as grotesque as possible is likely intentional on his part, or he could just be a narcissist.

Yammy Llargo

Luppi Antenor
  • The Scrappy: The vast majority of fans dislike him for his flamboyant, condescending nature.
    • Take That, Scrappy!: After being revived by Mayuri, Luppi is ignored by the much louder Dordonni and Cirucci, then they yell at him, and then Mayuri blows the three up for being too loud... In his specific case, he was such a smug Jerk Ass that seeing him blown up is kinda cathartic.
  • Viewer Gender Confusion: Oh yes. Some people didn't realize he was a boy until one of the Espadas explicity referred to him as such.

Tesra Lindocruz
  • Draco in Leather Pants: Despite his actions (blasting a Cero at Nel, willingly and fully knowing that she was in her child form, as well as breaking Ichigo's arm and nearly finishing him off), fanon would have you believe that Tesla is just Nnoitra's unusually willing and soft-spoken punching bag... among other things.
    • Strangely, the dub managed to make it even more explicit, with the way he call's Nnoitra "Master."

Loly Aivirrne and Menoly Mallia
  • Alas, Poor Scrappy:
    • While a great many people rejoiced when they apparently bit the dust, others felt a little bad for them in spite of it, especially since Yammy just brutalized both of them because he was bored. They both get a slightly more sympathetic sendoff in the anime, since Menoly was more reluctant the second time they went after Orihime, and Loly seems to have gradually gained some respect for Orihime, if her almost coyly smirking at Orihime right before Yammy throws her against a wall is anything to interpret.
    • It could be because while their beatdown by Grimmjow was awesome and well deserved, Yammy's beatdown of them was just Dude, Not Funny!.
    • And again at the hands of the Vandereich. They don't die, but it's yet another Curb-Stomp Battle at their expense. And one that this time they didn't exactly deserve.
  • Alternate Character Interpretation:
    • Since the animation of Loly's scenes with Orihime called special attention to the Foe Yay between them, a growing interpretation of Loly as a Depraved Bisexual has started to crop up.
    • Also open to interpretation is the reason that they decided to go after Orihime a second time after she had gone through the trouble of healing them, once they were mauled by Grimmjow. Much fan wank ensued (see below), but it should be remembered that these two Hollows, spirits born from death, despair and fear, were faced with a being that can literally rewrite reality so that events do not occur (i.e. revive them). Taken in this context, Orihime is less like an angel of mercy to these two and more like an Eldritch Abomination from their perspective - a being whose nature and abilities are so alien that they outright defy explanation. Considering this, it's understandable that they would react less than pleasantly to what happened to them.
  • Draco in Leather Pants: No, seriously, on a few forums, YouTube and DeviantArt, there are fans of Loly, but are thankfully sane enough to not discount her Yandereness.
    • A more clear example is the fact that both of them are (big surprise) popular among Orihime haters.
  • Evil Is Sexy: Loly may be an insufferable bitch from hell, but at least she's a hot bitch, plus her outfit is quite nice. Menoly's not bad looking either, although she shows less skin.
  • Jerkass Woobie: For some, that would be Loly. A few also feel for Melony, too, since her primary problem is that she follows Loly loyally in spite of her own doubts.
  • The Scrappies: Subjective, but Menoly's smugness and Loly's complete obsession with Aizen, plus her absolute bitchiness to Orihime, just makes them really unlikable characters.

Cirucci Sanderwicci
  • Epileptic Trees: One of the mysterious "spoils of war" Mayuri collected from Szayelaporro is believed by many to be her remains. Kubo has said the spoils are important, and we have seen a body on Mayuri's table in the final arc after the Vandenreich invasion, so we'll see if it's her.
    • Confirmed. Mayuri has revived her, Luppi, Dordoni and Charlotte.
  • Evil Is Sexy: This is one of the main reasons for her popularity, not that we can blame her fans.
  • They Wasted a Perfectly Good Character: Many people thought this after her final scene.

Lilynette Gingerback
  • Tear Jerker: Lilynette's death is the anime is sudden and very heartbreaking; Lilynette takes a blow for Starrk and dies very quickly. The following shot of Starrk calling for Lilynette as smoke from the attack reveals her fate adds to the revelation of her death.
  • The Woobie: She hasn't really hurt anybody until she became Starrk's weapon after his resurrection. So did she really deserve to die?

Emilou Apacci, Franceska Mila Rose, and Cyan Sung-Sun
  • Evil Is Sexy: Each has something appealing in the looks department, but Mila-Rose takes the cake; dark skin, Stripperific outfit, a Rangiku-like face, busty chest, curvy figure, nice-looking rear.... still doesn't hold a candle to Harribel, though.
  • Nightmare Fuel: Allon. Unless you're put off by his face.

Nelliel Tu Odelschwanck
  • Alternate Character Interpretation: Was she babysitting Nnoitra to stick it to his chauvinist beliefs, or was it due to her feeling obligated to protect a comrade (even if he was a prick)?
    • Seems to extend to Grimmjow now, as of the Blood War.
  • Broken Base: Half of her fans prefer her child form, while the other half prefers her adult form. Her child form is either funny or annoying, while her adult form is either condescending and boring, or Badass and hilarious (see her glomping Ichigo).
  • They Wasted a Perfectly Good Character: She's mostly just tags with Ichigo for most of the Hueco Mundo arc acting purely as a comic relief. Then finally get the reveal about her true nature, kicks a good amount of ass...and then her power runs out. Basically a glorified Hope Spot. To which she's regulated to Ichigo's cheering squad for the rest of the arc. Worse, there's no follow up to her once the arc's over. She's just gone without a trace for the Deicide through Fullbringer arcs and only just now returns serving as a messenger at best. It still remains to be seen if Kubo will let her get back into fighting but the chances are very unlikely.
    • Gloriously subverted, she's back in her adult form once again; Urahara has outfitted her with a bracelet that lets her change between kid and adult form at will, though she lampshades why she'd want to go back to kid form.
Wonderweiss Margela

Kugo Ginjo
  • Moral Event Horizon: He wants to kill Shishigawara, just because he might become too powerful for Ginjo and Tsukishima to handle, without any real basis over why. Not even Tsukishima had done anything so clearly self-serving and cold, but he's acting rather nonchalant about being told to kill his most loyal follower.
  • They Wasted a Perfectly Good Character: Ginjo was the first Substitute Soul Reaper who turned against the Soul Society because he felt betrayed. His actions were the reason it was against the law to give humans Soul Reaper powers. He had potential to explore more of Soul Society's dark past and being setup as Ichigo's Evil Counter Part. Despite having all these interesting elements Ginjo's history wasn't explored in detail unlike the other members of the Xcution and he's defeated in a single chapter after both he and Ichigo release their bankai. Fans felt cheated at not getting Ginjo's history, especially since it was hinted that he knew of Urahara and Isshin.

Giriko Kutsuzawa
  • Moral Event Horizon: Revealed after his death, strangely. He randomly killed his wife with Time Tells No Lies, just to test out his power, but to his defense, he did try to stop, which interfered with his power and burned out his right eye.
  • The Scrappy: In the same vein as Zommari. He seemed interesting at first, until he became Drunk with Power in such a way that it felt massively out of character. It's the biggest reason as to why the fans were fine with Kenpachi slicing him in half.

Riruka Dokugamine

  • Alternate Character Interpretation: He claims that he enjoyed driving his parents to suicide, but when someone insinuates that he abandoned them, he completely flipped his shit. There was also a scene where he was crying, bringing to question whether or not he regrets his parents' deaths.
  • The Scrappy: Unusually, he started off with a pretty sizable fanbase by the time he made his debut, but once his Moral Event Horizon was revealed, he's fully devolved into one of the most disliked Fullbringers.
  • Moral Event Horizon: Driving his father to suicide really soured him in the eyes of the fans. Subverted later, when we see that he wasn't as heartless about it as he himself thought.
  • They Wasted a Perfectly Good Character: Does anyone else see him as sort of the Game Master? And anyone else would have loved to see him act more? Well... maybe not the people who thought him as The Scrappy.

Shukuro Tsukishima

Don Kan'onji

  • Base Breaker: Either you think he's funny, adorable, Woobie-ish due to his backstory and a Plucky Comic Relief, or you want him to die in a fire for being an annoyance to Ichigo all around. There is NO middle ground.

Tatsuki Arisawa
  • The Woobie: Among the normal Human characters, she has suffered the worst out of any of them.

Kukaku Shiba
  • Crazy Awesome: An old friend of Yoruichi, a one-time ally and trainer of Ichigo, both of whom she shoots out of a giant fireworks cannon into the very heart of the Seireitei.

Isshin Kurosaki
  • Alternate Character Interpretation: Is he a well-meaning man who did what he could to prepare Ichigo for the kind of life having spiritual powers would bring him, and who only held back on telling him about his past because he might not be ready to hear it? Or has him keeping so many secrets from Ichigo done nothing more than cause him undue pain, especially since Ichigo usually ends up hearing it from the villains instead? Does he treat his son more like a weapon than a person, encouraging him to put himself in harm's way and only getting involved in his struggles when he absolutely has to, and putting a lot more faith in Urahara's complex and morally dubious plans than he really should? Even a couple of the characters (including Isshin himself) have said that his parenting skills kind of suck. In fact, Isshin suggests that, of the pair of them, Ryuuken is the better father, because at least he's been honest and consistent about what he wants for Uryuu.

Ryuuken Ishida
  • Alternate Character Interpretation: Is he a genuinely emotionally abusive father who either doesn't understand or even worse doesn't care what his merciless criticism is doing to his son, or is he being harsh only because the spirit world will be harsher and if Uryuu is determined to stay involved in the face of Ryuuken's opposition he has to be ready to face it? On the one hand, Ryuuken has said some egregiously horrible things to Uryuu ("I have no interest and you have no talent" being kind of the standout example, given how young and impressionable the kid was at the time), to the point where (generally polite and dutiful) Uryuu can't stand to live under the same roof with him. He's also tried to police who Uryuu is friends with, which is a major red flag for abuse in real life. On the other hand, Ryuuken's apparently got a lousy track record at actually preventing Uryuu from sneaking off to see Souken or Ichigo and Company, and the Final Arc suggests Uryuu really is in over his head and going to need to be crazy-tough to make it out alive. The middle-ground position (especially post-"Everything but the Rain") is more-or-less that Ryuuken acted out of love and concern (and accepted that his relationship with his son was collateral damage) but took dissuading Uryuu a LOT further than he should have...the Despair Event Horizon might have something to do with that.
  • Stoic Woobie: Ryuuken initially appears to be cold, aloof, bitter, sarcastic and hypercritical. Then it's hinted that Beneath the Mask he might be gentle and protective. Then a Whole Episode Flashback arc reveals he used to be a warm and kind personality with high hopes for the future of the quincies until Aizen's Hollowfication experiments incidentally destroyed his Arranged Marriage and he was forced to sacrifice that hope. Then it's revealed he could not fix the problem and had to stand aside while a Soul Reaper fixed it instead. Then his wife was killed and an attempt was made on his young son's life when a folkloric quincy prophecy came true. In the current storyline, he and his son Uryuu are badly estranged because Uryuu is furious that Ryuuken refuses both to use his quincy powers AND to explain his refusal. Ryuuken has downright encouraged his son to come to the worst possible conclusions about his motivations and we still don't know exactly why. Yet not once during all this has Ryuuken complained about how his life has turned out.

Kanae Katagiri
  • Iron Woobie: A genuinely kind young woman, deeply in love with Ryuuken, who is forced to witness his emotional breakdowns in "Everything but the Rain". She keeps her grief for him to herself until the very end of the arc, and holds it together well enough even then to coax him home after his Heroic BSOD. A few years after she manages to help him pick up the pieces of his heart, they Marry for Love and have a child together, what happens? She falls into a coma and dies.

Komamura's Great-Grandfather
  • The Scrappy: He's already gaining dislike for apparently saying he's proud of Komamura to falling to his clans roots of Revenge and becoming a mindless beast driven by it. He's even gloating about the fact that Sajin's life is in ruins and his days as a Soul Reaper are most likely over.

  • Base Breaker: The revelation that the original "Zangetsu" is actually Ichigo's Quincy powers and the Hollow is actually his real zanpakuto. Some find it an interesting twist that, unlike many of the series' other plot developments, actually had a good deal of foreshadowing. Others think that it's overly convoluted, that it doesn't make sense in spite of the foreshadowing, and that it ruins Zangetsu's character by turning him from a nurturing mentor into a far more sinister figure, since he claims that he was originally planning to kill Ichigo if he became a shinigami. Others still question much of the so-called "foreshadowing" or pick out instances where it was contradicted. For example, there are multiple times when Ichigo's Inner Hollow professes to not have a name, and even refers to the Old Man as "Zangetsu" multiple times.

Kisuke Urahara
  • Alternate Character Interpretation: His morality is probably one of the longest-running debates in the Bleach fandom. Is he wholly benevolent and only concerned with stopping the bad guys? Or is he a Manipulative Bastard who's only differentiated from Aizen by having a lot less ambition? Do his plans involve manipulating people because they're the best he can think of? Or does he not care about their well-being enough to think of better options? Does he feel guilty when his plans fail and people get hurt because of them? Or is he unconcerned as long as the endgame is successful? It doesn't help that none of the people who have been hurt by his plans have ever called him out on it, and he remains as guarded to the reader as he does to the other characters, making it hard to determine if he's even supposed to come off a particular way. It has been implied a couple of times that Ichigo doesn't truly trust him (He hesitates when Ginjo asks him if he truly knows anything about Kisuke, and he outright admits near the start of the last arc that Urahara doesn't tell him anything).

  • Broken Base: Is Yhwach taking on the name of the God of Abraham offensive or a perfect way to cement his status as the Dark Messiah?
  • Evil Is Cool: Anyone who kills YAMAMOTO is bound to be this, in addition his aversion to Orcus on His Throne and preference to being Dangerously Genre Savvy.... and then he crosses the Moral Event Horizon. Now fans are this close to considering him a Complete Monster.
  • Magnificent Bastard: He invades the Soul Society immediately after the announcement of his minion's proclaim of a 5 day period, and manages to trick Yamamoto into releasing his Bankai with a simple shape changing Mook.
  • Memetic Mutation: His hilarious reply to Luders prediction, is quite popular in the fandom. "Luders Friegen, are you perhaps a prophet?"
  • Moral Event Horizon: He was always a prick, but it really hit home once we find out that he instigated The Purge on "impure" Quincies, which led to the deaths of Masaki and Uryuu's own mother. What's more, Uryu was one of the targets... meaning Yhwach tried to kill an eight year old boy just for existing. The fans have turned against him full-force after that.
  • Villain Sue: He's worse than even Aizen in this regard. First is the fact that he distracts Yamamoto with a Sternritter that has the suspiciously conveniant power of being able to copy the power level of anyone else, even someone as strong as him (Or at least copy it to the point that he easily takes out Kenpachi), then steps in, steals his bankai and kills him without getting so much as a scratch. His plans are even more convoluted than Aizen's were, able to predict such random factors as Urahara restoring all of the stolen bankais, and Ichigo opening a path to the Soul Palace. He's so powerful that only Yamamoto and Ichibei, two of the most powerful Soul Reapers in the story, could take him on in a duel, and he has the ability to absorb the power of anyone he kills. He can also take the power of anyone who dies while infected with pieces of his soul, which now includes all the Quincy and the Shinigami, meaning he gets more powerful regardless of which side is winning. No matter what action his enemies take, no matter how many of his men are killed by the Shinigami, so far none of it affects his plans one iota, and he casually goes on to the next phase of his plans without being inconvenienced in the slightest. Topping it all off is the fact that as grand reaching as his plans might be, he seems to have no motive beyond being a bastard for the sake of being a bastard, with even his own hatred of "impure" Quincy not affecting how well he treats his men, who he uses as cannon fodder and easy power ups when they fail him. And then he defeated Ichibei, the leader of Royal Guard, casually no selling everything thrown at him including being stripped of his name and power and being sealed away from existance, while awakening his original power that can only be described as plot armor. Even Aizen admits having something called maximum limit to his power and needed to resort to the Hogyoku to increase his powers. Yhwach on the other hand keeps on getting more and more powerful as long as he or his underlings keep on killing, as well as having an armory of Story Breaking Powers he can distribute and reclaim at will. Eventually, the reason for all of his power is revealed to be because he's the Soul King's son.
    • Now he's trying to imitate Aizen by claiming that everything Ichigo has done up to this point was part of his plan. As far as storytelling goes, he hasn't shown himself to be anywhere near as cunning as Aizen, so this is a pretty empty claim.

Äs Nödt
  • Broken Base: His brief backstory. Many feel that it elevated him into an Alas, Poor Villain route, while just as many think that it was too short for anyone to truly care.
    • His Villainous Breakdown falls under a similar scenario. Either his grotesque transformations make him as terrifying as ever, or his constant rants about fear and disgusting transformations take away from the horror.
  • Creepy Awesome: Downright terrifying and equally badass.
  • Evil Is Cool: One of the most intimidating antagonists to ever grace a Shonen Jump panel.
  • Viewer Gender Confusion: most refer to Äs Nödt as male these days, but there's still some confusion about his gender, even though he refers to himself as the masculine "boku" in chapter 501. While at a book festival in Germany, Tite Kubo confirmed the gender as male, but some parts of the fandom still think the character is female.

Bambietta Basterbine
  • Creepy Awesome: Her penchant for brutality is both freaky and badass.
  • Evil Is Cool: Her being a psycho-bitch makes her a rather fun antagonist.
  • Evil Is Sexy / Memetic Sex Goddess: She's a crazy lady, but she's quite the looker herself, something the camera enjoys pointing out to the audience. She's even aware of this as she orders a random soldier to her room and kills him out of frustration.
    • Depending on your preferences, her zombie self can be quite attractive, specially when she starts drooling when she says she wants "something" from Giselle.
  • Jerkass Woobie: She was a psychotic, trigger happy bitch, yes... and that still doesn't mean Giselle's treatment (and conversion) of her as a zombie was right.
  • They Wasted a Perfectly Good Character: A lot of her fans felt that fight with Komamura was too quick and lopsided for it to have been that enjoyable. She has since been revived as a slave to Giselle's power, which many feel is actually a pretty good route to go, story-wise. Unfortunately, it also pretty much demolished any chance at her surviving through this war.
  • They Wasted a Perfectly Good Plot: Some fans had been hoping to see Bambietta use Komamura's Bankai, which she stole during their first battle, in their second fight. Instead, the Bankai were stolen back by their Soul Reaper owners... giving the Stern Ritter access to their Vollständig again. Sure, we got to see Komamura fight with an upgraded Bankai, but it still could have been an interesting battle.

Berenice Gabrielli
  • Viewer Gender Confusion: Parts of the fandom are convinced this character is female, and most (but not all) English translations claim the character is male. The Japanese refers to Berenice in a manner that does not confirm gender. The character's face could be either female or bishounen and even the name doesn't prove anything as Tite Kubo has given several males feminine names, including the main character. This leaves fans arguing over the gender of this character with no resolution in sight given the very minor role in the story this character has played.


Mask de Masculine
  • Base Breaker: Some fans warmed up to him because of his bombastic personality. Others still feel that his Masked Luchador gimmick clashes too badly with the Sternritter's general Nazi theme, in addition to having a really stupid power.
  • Crazy Awesome / Evil Is Cool: His Masked Luchador gimmick was lame at first, but a good part of the fandom has embraced it by this point.

Gremmy Thoumeaux
  • Anti-Climax Boss: A huge reason for his lack of likeability to a lot of fans. Even though he proclaimed himself to be the strongest, he wasn't able to really do much to Zaraki, aside weaken him for others to defeat.
  • The Scrappy: He's one of the few Sternritters that's damn-near universally reviled for his smugness, anti-climactic death, and generally underwhelming fight.

Guenael Lee
  • They Wasted a Perfectly Good Character: Lee had an interesting ability, a novel appearance and a chance to give Yachiru some time in the spotlight. He accomplished the latter, but once that was done, he was casually thrown away in favor of Gremmy, who himself just existed to further extol how super Kenpachi is.

Pepe Waccabrada
  • The Scrappy: He was seen as interesting by several fans who took Askin's "monster" comment about him to heart. Then he actually shows his power, and he goes from a laid-back Giggling Villain to an annoying Motor Mouth with a narcissistic streak and a penchant for really disgusting displays of nudity. Just about every reader jumped ship as a result, and largely regard him as an Anti-Climax boss who didn't deserve the "monster" label from Askin.
  • Squick: His Vollständig involves this Fat Bastard stripping, leaving only an enormous diaper, as he shoots out his tongue in a very creepy manner. Yeeeesh.

Candice Catnipp
  • Base Breaker: Either you find her Hot-Blooded demeanor overbearing or endearing. There's nothing in between.
  • Evil Is Sexy: She's right up there with Harribel when it comes to unapologetic, stripperiffic fanservice, and her occasional wicked smile reaches borderline Bambietta levels. While "evil" stretches a bit, if anything, her Hot-Blooded attitude when fighting, coupled with the shameless closeups of her skimpy uniform, makes it all the more eye-candy.

Meninas McAllon
  • Base Breaker: Opinion is divided over whether or not fans see her as a Flat Character or as The Stoic.
  • Evil Is Sexy: She has the same body type as Orihime, including large boobs, shapely thighs, and a penchant for skin-tight clothing. Again, the "evil" part isn't really all that clear.

Giselle Gewelle
  • Broken Base: Due to Yumichika claiming she's male because he smells something from her, people are divided over whether he was wrong or right. Fandom speculates whether she is a Creepy Crossdresser, or intersexed, or a male-to-female Trans sexual...
  • Moral Event Horizon: Ambushing Bambietta when she was at her weakest and turning her into a mindless, zombified Slave Mook has not exactly endeared her to the viewership (although she actually hasn't lost that many fans). She ironically made Bambietta sympathetic due to Giselle's pointless mistreatment of her allies.

Askin Nakk le Vaar
  • Anti-Climax Boss: He reveals his power at the end of one chapter, shows it off in the next chapter... and loses instantly after some clever teamwork by Squad Zero. Nevertheless, one chapter's worth of material for him to use his power, and that's it? Many expected more.
  • They Wasted a Perfectly Good Character: Not a lotta people were happy at how quickly he lost to Nimaiya. The fact that he had to be revived in expresso by Yhwach makes it even worse.

Robert Accutrone
  • Memetic Badass: His mustache. Ain't no better style to kick Shunsui's ass with something that rivals Colonel Sanders'.
  • They Wasted a Perfectly Good Character: Par for the course for many Sternritters, but the fandom hyped up this man to be Shunsui's No-Nonsense Nemesis after shooting out the latter's eye. The reality is that he gets absurdly little screentime, only has his name and rank revealed after over 100 chapters (nearly 2 years), before biting the dust as necromancy fodder.

    Anime-Only Characters 
Bount Arc




Unknown Zanpakuto Tales Arc



Ashisogi no Jizo

  • Alternate Character Interpretation: Never had any dialogue, barely had any screen time, and we don't even know what Minazuki's gender is, much less its appearance and personality. Therefore, this leaves fans the opportunity to come up with their own ideas about what Minazuki is; some fans think that Minazuki is an Eldritch Abomination that embodies the aspects of Unohana's personality that so many people seem to fear, while others think that Minazuki is apathetic, cold and mute, or that Minazuki continues to be the mysterious enigma that we've seen in the actual arc. Either way, anything goes, since there's not much shown/known about Minazuki in general.

Gotei 13 Invading Army Arc

Nozomi Kujo
  • Creator's Pet: With Rukia's personality and Orihime's Healing Hands, Rukia and Orihime had no role beyond shilling her. Kon's canon modsoul background was rewritten to justify Nozomi's existence, give her Yumichika's unique Energy Absorption ability (but stronger) and make her Kon's Love Interest (reducing Ichigo's role from Main Character to sidekick). Faster than even Ichigo's unique development, she took only 1.5 days to go from powerless to saving Yamamoto's life from enemies too powerful for even him to defeat. The writers also broke their own rules for modsoul death (instantaneous reversion to pill-state) to give her a protracted Heroic Sacrifice everyone could weep over.
  • Mary Sue: Let us count the ways:
    • Black Hole Sue: The entire plot was designed around her, to the extent that her existence required canon characters to have their personalities, powers and even back stories rewritten to accommodate both her existence and to ensure she was the most important character in the storyline. Even the scenes where she did nothing revolved around her as characters worried about her quietness or attempted to cheer her up or plotted how best to protect her.
    • God-Mode Sue: Even Ichigo took a couple of months to reach his full power. Nozomi took a day and a half. In that time, she went from utterly powerless to being so powerful she was saving lieutenants and captains from villains they couldn't handle and even saving Yamamoto from a Villain Sue he wasn't strong enough to defeat but which she was. She developed any power the plot needed her to have, ranging from Yumichika's Energy Absorption to Orihime's Healing Hands to the ability to naturally open gateways between worlds with a mere thought (something even experts like Urahara and Mayuri need training, science and rituals to achieve). As a comparison, Amagai had a Zanpakuto-negating power, but it wasn't his main ability and it couldn't work on Hollow/Soul Reaper hybrids. Here, Nozomi only needs to get a sample of your reiatsu to kill you; she's even stronger than Mugetsu Ichigo.
    • Jerk Sue: She was insulting, aggressive and ungrateful to anyone who showed the least bit of desire to befriend her or protect her, but she was beloved by the characters and never called on it. She was insulted by Kon falling in love with her and treated him abusively, but it only made him love her more. When she insulted people, others would be punished instead of her. For instance, she rudely insulted Rukia's art and Rukia punished Ichigo and Kon for smirking while letting Nozomi completely off the hook.
    • Neutrality Sue: Her almost perpetual state of stoic indifference allows free reign for the writers to randomly switch her personality from Shrinking Violet to Little Miss Snarker or Leave Me Alone to Declaration of Protection depending on whether the plot needs her to run away from the cast so she can be an isolated damsel in distress, or rushing in to save the heroes from threats only she has the power to fight. Even after her back story is revealed, her personality remains "whatever the plot needs it to be".
    • Relationship Sue: Kon is Plucky Comic Relief who perves over any big-breasted female and Rukia. He's also the only canon Modsoul with something of a tearjerker back story. Nozomi's creation required Kon's story to be rewritten to justify her existence, his personality is rewritten to make him an atoner for his perverted nature, obssessed with her pettanko looks, and desperate to protect her no matter what. In the end, because she's replaced both Rukia and Orihime as the story's main heroine, this causes Kon to replace Ichigo as the main hero who saves the day, precisely because he's in love with her.
  • The Scrappy: She was accused of being a Flat Character from the get-go by the fans. Come a few episodes later, and she's even more reviled than Aizen after the Deicide Arc.

Kageroza Inaba
  • Fashion-Victim Villain: His costume is... weird.
  • Only the Author Can Save Them Now: He has command over (stronger and more aggressive) copies of Kenpachi, Kyoraku, Ukitake and Unohana. His army is leagues above Espada, he has a cloning ability that wasted Ichigo's abilities, and he's got the ability to steal Nozomi's power, Ichigo's power and Yamamoto's power all at the same time. By the time he had fused with Nozomi to become Ouka again, the only way he could be defeated was through a massive cop-out: the reigai randomly turn against him to sacrifice themselves in an attempt to save Soul Society from destruction while Nozomi fights from within to regain self-control long enough to destroy Ouka's soul chain (which Soul Reapers actually don't possess in the first place), which both costs Ouka his power and Nozomi her life.
  • Villain Sue: His basic abilities could combat both Nozomi and Yamamoto. Not even Aizen could fight Yamamoto so easily. His powers randomly change and become more powerful as the plot advances. He can out-science Mayuri. He can out-gambit Urahara. He's stronger than Yamamoto. He can manipulate space-time. And, just as it appears he can't possible get any more powerful than he already is, he merges with Nozomi to become Ouka again and suddenly his Energy Absorption power is capable of destroying the whole of Soul Society (contrast to the only canon example of Energy Absorption that exists, Yumichika, who definitely can't destroy Soul Society this way). It's never explained how Ouka could split himself into three then recombine himself to strengthen and master powers he never possessed in the first place.

    Movie-Only Characters 
Bleach: Memories of Nobody

  • Die for Our Ship: Despite only appearing in one film, Senna's chemistry with Ichigo provoked a lot of attacks from shippers of both Ichigo/Rukia and Ichigo/Orihime, but since she's never featured in any other Bleach-related media, outside of the first movie, a video game and a cameo in episode 204, the hate for her (thankfully) isn't as frequent or heated.
  • Ensemble Darkhorse: Ironically enough given the flack she's received she's also pretty popular for a one-shot movie character.
  • Relationship Sue: She barely escaped having this label slapped on her, possibly because she died.

Bleach: The DiamondDust Rebellion

Ying and Yang
  • Evil Is Sexy: They're actually rather good-looking, with looks comparable to that of Senna and Apacci.

Bleach: Fade to Black

  • Stoic Woobie: Been through all the stuff his sister did, but still manages to keep his head rational and calm, maybe even a bit aloof.


Bleach: The Hell Verse

  • Crazy Awesome: His treatment of Yuzu notwithstanding, Kokuto not only defeats three of the main characters within seconds, but also RIDES Hollow!Ichigo's Cero while laughing maniacally, setting him up as one of most Badass characters to be featured on-screen.