YMMV / Bleach

General YMMVs

  • Americans Hate Tingle:
    • Hinamori, due to being brainwashed by Aizen and staying loyal for a while. Ironically, Hinamori doesn't seem to have many fans on the staff of the anime itself. She appears in none of the movies, and only one of the filler arcs not counting her evil clones in the Gotei 13 Invading Army arc, and even that involved her zanpaktou talking down to her for being naive.
    • Toshiro, due to becoming a Spotlight Stealing Character, is at times compared to Ichigo, and is viewed as having ability of Ass Pulls. Having his own movie, which cashes in on his Japanese popularity, made him even more disliked in America. European attitudes tend to be more ambivalent than either the Japanese or American attitudes.
  • Arc Fatigue: One of the most painful flaws of the manga (and by extension the anime). Happened first in the Soul Society arc. Then in the Hueco Mundo arc. Then in the Battle of Karakura arc. Then again in the final fight against Aizen. And that if you don't count the arcs from Hueco Mundo to Aizen as a single arc (The anime named it "The Arrancar Saga"). To be fair on Kubo, it was mostly due to Executive Meddling.
  • Ass Pull: Lots of them:
    • During his fight with Harribel, Hitsugaya spontaneously displays the ability to create an ice clone, which seems to be just as strong as him and capable of fighting and speaking just the same as the original. He used it to avoid an attack from Harribel, at which time he claimed he could only use it once. It is not brought up again except for filler.
    • Yammy Llargo, previously known for being a bumbling oaf with more mouth than brains, is revealed to be the 0th Espada, not the 10th as previously claimed. It had been directly stated before this that the Espada go from 1 to 10. A databook tried to explain this as Yammy simply having the most raw power of the Espada without any special abilties, hence why Byakuya and Kenpachi were able to beat him so easily, but this ignores that Kenpachi wins most of his fights despite being the same way, and it's been stated that reiatsu is the most important factor in a fight between spiritual beings.
    • Ichigo's defeat of Ulquiorra after the latter entered Segunda Etapa. Ulquiorra basically one-shot him and as he was dying he suddenly revived by transforming into an ultra-powerful Hollow that casually curbstomped Ulquiorra without any explanation or Foreshadowing beforehand. It was much later given an explanation, but at the time, that transformation broke a significant number of rules that Bleach had thus far established.
    • Segunda Etapa. The basic concept of Resurrección is that the Arrancars' One-Winged Angel is transferred into the form of a largely blank sword; access is possible via release command. Ulquiorra ended up having a second One-Winged Angel, which has only been explained via having so much Reiatsu that Segunda Etapa changes the appearance of the original Resurrección. The only purpose Segunda Etapa serves is to call into question Ulquiorra's true rank in the Espada; since he's the highest level one that Ichigo fights with his full power intact, we'll never know how powerful he truly was.
    • Izuru Kira being a former Squad 4 member, when we've only ever known that he was recruited into Squad 5 and became the lieutenant of Squad 3. Hell, the revelation in general wasn't really necessary; Hisagi could've just asked him to heal Rangiku (with Kira naturally expressing doubt at his ability to do so) and nothing would've changed.
    • A huge one for the anime-only Reigai arc, after Ichigo uses the last of his reiatsu to launch Getsuga Tensho at Kageroza, it's moments later revealed Kageroza had a cloning ability, so Ichigo basically wasted it on a clone.
    • The revelation that Chojiro Sasakibe, deceased at the hands of the Vandenreich, knew Bankai. Given that his only contribution to the story beyond dying was getting effortlessly beaten by a bare-handed Ichigo during the Soul Society arc, it's safe to say that there was no build-up to this (outside of his white coat and how Bankai isn't a captain-exclusive ability). To be fair, he was asked many times, but he always turned it down.
  • Base Breaker: Lots of characters have a good amount of fans and haters, especially Hitsugaya, Orihime, and Aizen. Check out the character-specific section below for more.
  • Be Careful What You Wish For: One of the main complaints with the Winter War was how basically none of the Shinagami were killed, and for all intents and purposes the Status Quo is maintained. Come the Millennial Blood War, they got their wish... and started complaining about that!
  • Big Lipped Alligator Moment: The noodle scene. Yoruichi is shown eating noodles for close to two full minutes for no apparent reason and the most that is said about it is Urahara commenting that her arm is working. Probably Filler to pad out the episode. The same scene in the manga took all of two panels or so.
  • Broken Base:
    • Certain fans have a hard time accepting what the characters end up doing, seeing it as a case of the Idiot Ball rolling into their court. Others see their actions as justified, claiming that there was enough going on within the scene itself that implied something more than stupidity. For example, Aizen's Complexity Addiction can be attributed to being his way of buying time for the Hogyoku to finish evolving him... or it could just be Complexity Addiction. Another example would be Ichigo's trust in Ginjo over Isshin or Urahara - some see it as Ichigo having a Horrible Judge of Character, others think that it was something to be expected, since Ginjo was throwing seeds of doubt into Ichigo's mind over his allies. (Check out the Character YMMVs for the specifics.)
    • In the English dub, a huge amount of drama results whenever a character's voice actor is replaced for any reason, and many many completely give up on the show entirely because of it. Chad's and Ikkaku's voices were replaced only temporarily, but Kaien, Hiyori, Kenpachi, Urahara, and Komamura each have a permanent change. This is not helped by the fact that nearly no one in the course of the show in Japan had any voice replaced except for temporary occasions.
    • Was the Lost Agent arc a badly-placed Filler-esque Story Arc that detracted from the important stuff, or a well-paced and refreshing expansion of the series' lore? The only consensus is that it robbed the fans of a satisfying backstory for Ginjo and Character Development via Book of the End. The question of how Fillerish the Fullbring arc was is an ongoing debate now due to the Fullbringers who died reappearing in Soul Society during the Thousand Year Blood War arc.
    • Although the Thousand Year Blood War arc has received generally positive reactions, there are several areas of contention between the fans. The reception to several plot twists is split between those who felt they were pure ass pulls and those who felt that there was enough foreshadowing/plausible explanations to them. The Soul Reapers continue to ratchet up really poor decisions, so the question here is whether it's downright inexcusable by now, or that they're just being exposed by the superior tactics of the Vandenreich. How Byakuya survived despite appearing dead in the water; how ridiculously powerful Renji and Rukia became following their training in the Royal Realm; how most of the villains continue to be thrown away in favor of the heroes (although the Sternritters' power level still dwarfs every other villain group to this point); how Komamura's first and only true victory where there wasn't a huge gap in power between him or his opponent was turned into an excessively cruel Pyrrhic Victory that has condemned him to a horrific Fate Worse Than Death; and how Unohana was used as a way to hype up Zaraki. On the other hand, people largely appear to enjoy the way many hanging plot threads have been answered and tied together neatly into the Myth Arc, with Everything But The Rain being a standout case.
    • Kubo's stance on No Hugging, No Kissing is also a bit of an issue in the fandom while there are those who are willing to accept this stance, especially those with Anti-Shipping Goggles. However there are those who would complain and find several aspects of the story that seem to ruin Kubo's credibility on how there is "not suppose to be any romance in this series"; one of the biggest examples is Orihime's unrequited feelings for Ichigo.
  • Cliché Storm: Many feel that not only did they waste a perfectly good plot, but that plot was eliminated in favor of a standard, run-of-the-mill shonen series. Some believe that this started since the Soul Society arc. Others feel that it happened with the Hueco Mundo or Fake Karakura arcs.
  • Complete Monster:
  • Creepy Cute: The Mimihagi offspring that flood Soul Society. Sure they're weird-looking and somewhat hostile, but their cheeping makes them seem almost cuddly.
  • Crosses the Line Twice: Everything Mayuri does, such as the way he heals Nemu.
  • Deader Than Disco: It used to be one of the most popular series back in native Japan. It has steadily lost much of its fanbase, which is reflected most of all in its dwindling (but still solid) manga sales. Of course, this is subverted for English speakers on account of it simply being more polarizing than anything else. Even then, criticism of the series is far more common than praise, and the fanbase gets smaller and less active with every passing year.
  • Deconstruction Fic: Hammered Down, and Downfall are two very good examples of the trope.
  • Die for Our Ship: The actual page elaborates it best. The summary is that, even though the Het Is Ew mentality exists in the eyes of the yaoi pairings, it's the het fans that cause the most amount of trouble over shipping.
  • Draco in Leather Pants: Half of the villains in Bleach seem to be well-regarded despite all the horrendous and villainous things they have ever done, with the most notable being Mayuri, Grimmjow, Ulquiorra, Aizen, Gin, and Tsukishima (Check out the Character YMMVs for the specifics.)
  • Ear Worm: Several of the openings and endings. Considering there are 15 openings and 30 closings, the Bleach music tends to be a good listen in general.
  • Evil Is Cool: Several of the Arrancar exhibit this, but the ones that stand out are Grimmjow and Ulquiorra. They constantly score in the top five of the show's character popularity polls. Being badass, good-looking and having cool personalities might have something to do with that.
    • Several of the Sternritter exhibit this as well, from As Nodt and BG9 to Bambietta and Haschwalth, just to name a few.
  • Evil Is Sexy: Many of the Arrancars, Stern Ritters and a good percentage of the movie characters. It seems that being a bad guy in Bleach requires showing copious amounts of skin.
    • Special mentioning goes to Bambietta's popularity among fanboys (and some fangirls) because she's unapologetically sexy, very aware of it, as well as a big example of a Bastard Girlfriend.
  • Fandom Rivalry: With One Piece, Fairy Tail and especially Naruto.
    • There's also a milder, but still very vocal one, with fans of YuYu Hakusho. While YYH concluded years ago, fans of the series accuse Bleach of being a ripoff. Made hilarious by how the Pilot episode of Bleach was rejected by WSJ because it was too similar to YYH, which had Kubo tweaking the plot/visuals quite a bit before re-sending it.
  • Fan Nickname: The sheer amount of these in the main page is enough for Bleach to get its own page on it.
  • Fashion-Victim Villain: Pretty much too much to count, but Lille Baro is one of the those who stands out the most. He had an interesting get-up since his debut, which involved a white bicorne hat the same color as his hair, a top sleeveless on one side and adorned with white fur on the other, topped off by a gigantic rifle covered also swathed in white fur. Taken to new heights in Vollständig, in which he fashions himself a skirt and reverse heels when preparing to finish off Kyoraku.
  • Foe Yay: here
  • Freud Was Right: A Bleach character book lists the locations of the Espada's Hollow holes, with a few being oddly specific and causing a stir. Halibel's is her womb, Zommari's is his right nipple, while Szayelaporro's is his glans. And they have been wearing them on their face. It may be time to awkwardly re-examine the Zanpakuto.
  • "Funny Aneurysm" Moment: Early in the manga, a young Ishida tells his grandfather the old-fashioned Quincy uniform is totally uncool and needs a fashion-makeover. Later, when Ishida visits Hueco Mundo, a Large Ham scene has him declaring to the Arrancar he's defeated that "Aizen's True Enemy isn't a Soul Reaper, but a Quincy!" The Vandenreich later brings Hueco Mundo to its knees and sacks Soul Society. To go with their militaristic, ethnic-cleansing attitudes, these Quincies have had a fashion-makeover: by Putting on the Reich. Curse you, Ishida!
  • Genius Bonus: Kubo packs a lot of folklore, legends and mythology from both Shintoism and Buddhism in almost every character, plot reveal, and world-building mechanic. If you're familiar with this sort of thing, some revelations can seem quite clever. If not, good luck making sense of it.
  • Germans Love David Hasselhoff:
    • Kenpachi never makes past 9th in popularity polls over in Japan, but he's a big hit in America.
    • Second Espada Baraggan Luisenbairn is much more popular in the west than he is in Japan, his popularity exceeding Aizen's in some places.
    • Shunsui also has a considerably larger fanbase with the American Audience.
    • Mexicans love Chad, seeing as how he's half-Mexican.
  • Growing the Beard: While many will look to Rukia's self-imposed arrest as the scene that really made the series intriguing, much of Bleach's run consists of fans bombarding it for Arc Fatigue, convoluted (and often random or contradictory) Gambit Roulettes courtesy of Aizen, Four Lines, All Waiting, the main cast being Demoted to Extra or Out of Focus, the Gotei 13 getting the brunt of the spotlight, the main characters getting power-ups seemingly at will, a number of unjustifiable deus ex machinas, and the lack of deaths for the good guys (all of which first began in the Soul Society arc). The Millennial Blood War, otherwise known as the final arc, has been praised for pacing the story much more adequately, for finally wrapping up long hanging plot threads, and for the fights having more noticeable consequences than they did previously (which arguably compensates for the generally-lopsided turn-based combat formula most fans have seen about the fights even in the final arc). While the series still struggles with some of its fundamental problems (characters are still often accused of making stupid decisions, the villains aren't getting quite as much focus as the heroes, characters from all sides are getting thrown aside unceremoniously, and some fights are considered anticlimactic) and fans have had issues with some of the plot developments (See Broken Base), the arc has in general been much better received than what preceeded it.
  • Harsher in Hindsight: A flashback gives a brief overview of Renji's promotion to sixth lieutenant. He was pursuing promotion to gain the social position necessary to rekindle his old friendship with Rukia, and planned to tell her of the promotion after her she returned from her assignment to the World of the Living. Unfortunately for Renji, it's Rukia's assignment to the World of the Living that kicks off Bleach, and his next meeting with Rukia is when he and Byakuya arrest her.
  • Hilarious in Hindsight:
    • Early in the series, as soon as the first chapters/episodes, Ichigo makes an off-hand comment about how people think he's some sort of delinquent for having natural orange hair, and that if he cared what they think he'd of just dyed it black years ago. Hundreds of chapters later, and Ichigo's Final Getsuga Tensho does exactly that while it's active.
    • Throughout the series' run, a popular—if unsubstantiated—pairing was Unohana x Kenpachi. In Chapter 520, you learn that Unohana was the first Kenpachi, she trained the current one, and... oh yeah... her real name is Yachiru, aka the only woman Kenpachi ever admired!... Although said respect seems to be saddled with what looks like an incredibly violent grudge. Depending on how you interpret Chapter 523, it's either the creepiest and bloodiest and most Creepy Awesome Foe Yay ever or Ship Sinking to an immense degree.
    • The anime gave Ichigo a Quincy Cross on his bed from the very beginning, although he's never had one in the Manga. That's always been very funny to the fandom but Chapter 515 makes this even more amusing. Chapter 515 confirms Ichigo is half-Quincy thanks to his Quincy mother.
    • One piece of chapter art had Ichigo dressed as a sentai character. Guess who got to voice him in America?
    • Due to the fact that Zanpakuto spirits are manifestations of the wielder's own soul, then that technically means that Kenpachi Zaraki is the president of the Shinigami Women's Association.
  • Ho Yay: Also has its own page.
  • Jerkass Woobie: Now has its own folder on the anime/manga page.
  • Jumping the Shark: You'll find that a lot of fans have different views on when this happened. To save you some time, pick any arc. Literally any one. There will be someone who tells you it's the worst thing to ever happen in Bleach.
    • For the most part this comes down to the person in question finally getting fed up with the Arc Fatigue. For others, it was whatever arc finally added "too much" Ass Pulled Power Creep. However, the perhaps the most interesting point is the beginning of the Soul Society arc since that marks what is probably the most significant change in the show's structure by a mile. It helps that this is probably the single most cited point.
  • Launcher of a Thousand Ships: Ichigo can be paired with almost anyone in the cast.
  • Like You Would Really Do It: Removing the Sanrei Glove allegedly results in the permanent loss of a Quincy's power. Uryu removed it, lost his powers and got them back better than ever. Similarly, Final Getsuga Tensho was claimed to permanently rob Ichigo of his Soul Reaper powers. Took him one short arc to get them back.
    • A broken bankai is gone for good no ifs ands or buts about it (not counting ones with unusual properties like Komamura's and Kurotsuchi's). Ichigo and Renji's bankais are broken by the Vandenreich. They get them back, but they are entirely different.
  • Magnificent Bastard:
    • Sosuke Aizen. The man had the entire governing body of the Soul Society slaughtered and replaced by him and his henchman without anyone noticing, then manipulated everyone with ease in a great, long-running Gambit Roulette to steal the Hogyoku trapped in Rukia's soul, take over the Hollow world, create a new army of soul-eating supersoldiers, and then take over... pretty much everything else. He had backup plan upon backup plan, faked his own death, nearly stabbed to death his fiercely-loyal lieutenant (who remained fiercely loyal afterwards, convinced that he was being manipulated himself), and plans to obliterate Ichigo's hometown to fuel his ambitions. And oh yeah, when he turns evil he can slick his hair back sans gel or styling mousse. How do we know that his hairstyle isn't just another one of Kyoka Suigetsu's illusions? Sit down and think about THAT.
    • As of 453 there's Tsukishima. Who has managed to insert himself in Ichigo's life, brainwash everyone else into thinking they know him from years ago, and taunt Ichigo with it.
    • The Vandenreich Leader of the final arc is looking to be this, as he decided to take over Soul Society after dominating Hueco Mundo a moment after one of his scouts stated that five days that they would attack. He has taken the Soul Society off-guard and has so far made it certain that he intends to keep anyone that could disrupt his plans out of the fight and has so far has not been pushed into a corner.
      • And the time he seems to be pushed into a corner? That's NOT him, but his Master of Disguise subordinate. Magnificent. And then he kills said subordinate... Bastard.
  • Memetic Mutation: Also has a page.
  • Mind Game Ship:
    • Like Aizen before him, Tsukishima seems to LOVE trolling the hell out of Ichigo. And Ginjo too.
  • Mis-blamed: While many fans criticize Kubo Tite for glacial pacing leading to Arc Fatigue, the most consistently reviled arcs are Invading Army, Bount, and Arrancar. Of those three, the first two are anime-only Filler which Kubo had little to no involvement with. Blame the screenwriters for lackluster plotlines if you want but they had to air something while waiting for the manga to progress or else risk losing their timeslot.note  As for the Arrancar arc, interviews with Kubo suggest that he'd planned for it to be shorter but his editors at Shueisha pushed for much more attention given to the individual Arrancar characters. And blame the editors for the years it took to get any resolution to those plotlines if you want, but the reason they were pushing the Arrancar in the first place was their unexpected popularity with the fanbase.
  • Moe:
    • Orihime. Before she was kidnapped, she was perky and bizarre, invoking feelings of protectiveness. Post-kidnapping even more so, what with her woobieness and all.
    • Ururu, the Cute Bruiser who apologises even when attacking.
    • Hanataro is a male example. His clumsiness and kind-hearted nature cement his status as one.
  • Narm: There's a page for that.
  • Never Live It Down: Orihime. You get kidnapped once, this happens only via a terrible Sadistic Choice that you truly can't refuse and suddenly, you're the Princess Peach of anime.
    • The amount of time she spent captive is largely responsible. Consider that Rukia was in a similar position during the Soul Society arc and gets relatively no flak for it.
  • Nightmare Fuel: Here's its page.
  • No Problem with Licensed Games: Bleach: Soul Resurrección falls under either this or The Problem with Licensed Games (depending on whether or not you like anything similar to Koei's Bread and Butter franchise).
  • No Yay: Any scene involving Nnoitra and Orihime. It's quite clear what he wants to do. Ulquiorra even calls him on it. In the transition from manga to anime, some of the subtext was toned down; for instance, where the manga has Nnoitra shoves his fingers down Orihime's mouth and throat (actually enacting a popular kink in Japanese porn) during Ichigo's fight with Tesla, in the anime he covers her mouth with his hand.
    • The reveal that Shunsui and Nanao are uncle and niece, with Nanao being the daughter of his older brother. Cue many fans abandoning ship.
  • Periphery Demographic: One of the largest, strongest and craziest in the history of Shonen manga serialization. The generous amount of Action Girls and Clothing Damage the male characters suffer are major reasons why Bleach has quite a large female fanbase. In addition, there are several traits on this series that appease to the Shoujo fans: on one hand, Rukia and Ichigo get quite a bit of Ship Tease in the anime while on the other Orihime is a straight-up shoujo heroine placed in a shonen environment (cheerful personality hiding quite the issues, Magical Girl-like abilities, shoujo-like affections for Ichigo and borderline Romantic Two-Girl Friendship with both Rukia and Tatsuki included).
  • The Scrappy: Go to the character section below for the specifics: Tousen, the Modsouls, Riruchiyo and Nozomi.
  • Seasonal Rot: While the manga is still ongoing, by the time the anime reached the Fullbringer arc, it became more and more obvious that the animators and voice actors were putting less and less effort into it, ultimately culminating in the anime being unceremoniously swept aside to make room for a Naruto spin-off.
  • Shipping Goggles: Shippers of whatever pairing are particularly fond of using this as the basis for their "my pairing is better/more likely to happen than yours" arguments, but this also extends to anti-shippers and non-shippers. The latter two are often sick of these endless ship wars breaking out all over the fandom, and more often than not, use Anti Goggles in an attempt to stop the debate by 'proving' that there will not be any canon pairings whatsoever.
  • Ship-to-Ship Combat:
    • While the entry elaborates more on just how bleh it gets at its absolute worst, we'll give you a bit of a preview. The three most prevalent characters in the ship wars are Ichigo, Rukia and Orihime. Rabid fans of both Ichiruki and Ichihime are notorious for clawing out each others' throats on a daily basis, while those that support Ulquihime end up primarily going against Ichihime.
    • Ship Mates: On the more benign side, fans of one pairing generally support another pairing that makes a b-line for theirs. Those that ship Ichigo with Orihime tend to like Rukia, so they usually pair her up with Renji (which makes sense considering their backstory). Those that prefer Ichigo with Rukia are often more than happy to give Orihime off to Ulquiorra or Ishida (or sometimes Tatsuki or Riruka, while allowing Renji to go with Tatsuki. Even when they've never met.)
  • Snark Bait: Bleach still has a fanbase, and enough people follow it that it can be considered popular. But the series has a bad reputation among the general anime community, and most casual discussions about it tend to be about the Arc Fatigue and Ass Pulls instead of the elements of the series that are done right. Generally, it's considered a series that, to put it politely, didn't live up to its potential.
  • Squick: Most things involving Mayuri. Everything involving Szayel. Same goes for Fura. And for Giselle Gewelle too. Take Our Word for It.
  • They Wasted a Perfectly Good Character: The first Kenpachi, the original Yachiru and the worst criminal of the Soul Society, is perfectly willing to die so she could power up Zaraki. Additionally, her backstory remains undeveloped. We're not told how she got from being the worst criminal in Soul Society to the motherly healer seen throughout the series and it's not explored which, if either, should be considered the "real" personality. Further, many fans feel that Zaraki's improved abilities are more of a Power Up Letdown, since he's supposed to be so strong that nothing can stop him, and yet he keeps being taken out either by enemies even his zanpakutou spirit says he should be capable of beating alone or by his own powers backfiring.
  • They Wasted a Perfectly Good Plot: Speaking broadly, this probably describes a lot of people's feelings about the series. It's a unique concept with some quirky characters, but complaints about the series being bogged down by long arcs, repetitive writing and typical shonen cliches are frequent. On a more specific note, the moral ambiguity of the Soul Society and the crappy conditions of the afterlife have been shown to us many, many times, yet none of the characters have really sat down and talked about it. You sometimes wonder why Kubo bothered putting stuff like that in if he was just going to end up writing a straight action series.
    • Now, this seems to be heading into a subversion, as Kubo's pulling the stops to address much of the Myth Arc and the moral ambiguity much more often now.
  • Values Dissonance:
    • American culture has a relatively strong taboo (and in some areas, relatively strong LAWS) against first cousin marriage, while in Japan cousin marriage is fully legal and perceived more as quaint and odd than Squicky. Some American fans' reaction to the arranged engagement between first cousins Masaki and Ryuuken (which is presented as a casual aside) brought the dissonance to the front.
    • Japanese culture tends to view child abuse as a private problem that should be dealt with inside the family first and foremost, while Western attitudes are much more interventionist. From a Western perspective, Chad and Orihime both living without guardians by age 15—Orihime has been living alone since middle school, specifically because of parental abuse, and having limited economic support from her only living relative instead of living with her—can be difficult to suspend disbelief for. Reality Is Unrealistic, in many Western countries, even America, there are many officially and de facto independent minors in situations ranging from parental abandonment to walking out themselves to separation agreements that provide support but not control.
    • Kubo really really likes the Japanese Spirit trope, and as a result, many characters (especially Ichigo) have the tendency to power themselves up through sheer force of will. While it makes sense from a Japanese perspective, in Western eyes it often looks like the characters are pulling new abilities out of their behinds.
    • The complicated relationship between Captain Mayuri and his daughter/clone Nemu seems absolutely strange. Later chapters reveal that Mayuri views Nemu as his scientific Magnum Opus, and thus he holds a lot of pride in her growth and is unwilling to see her killed even to save his own life. This is treated in-universe as a sweet sentiment on Mayuri's part, and the closest he can ever come to Petting the Dog. In Japanese culture "amaeru" is referred to as a type of love that one feels towards a societal inferior (such as a child or subordinate) by which you are compelled to treat them well for selfish reasons. The chapter in question was thus demonstrating that since Mayuri has invested so much of his effort and pride in developing Nemu, he feels "love" (amaeru) towards her. Nemu's thoughts on the matter sum this up for the audience.
  • What an Idiot: Has its own page!
  • What Measure Is a Non-Badass?: Depending on which portion of the fanbase you talk to, Orihime is either this, an example of Underestimating Badassery or badass for non-fighting reasons.
  • The Woobie: Most of the good guys at some point achieve Woobie status, but the ones that stand out are, not surprisingly, the nominal cuties:
    • Orihime, who already had hidden issues, suffers one Heroic B.S.O.D. after the other in the Hueco Mundo arc. This culminates with her breakdown when Ulquiorra almost kills Ichigo in front of her. After so much, the girl needs a hug.
    • Momo. If Aizen's betrayal and stabbing her wasn't bad enough, everyone assaulting her because of Aizen's illusions in the Fake Karakura arc squarely makes her a woobie.
  • Woolseyism:
    • The replacement of "Shinigami" with "Soul Reaper" in the English releases, something that the Japanese studio actually agreed with.
    • The Spanish occasionally gets partially cleaned up as well. Yammy screaming "¡Suerte!" (Luck!) was changed to "¡Qué suerte!" (What luck!).
    • Another change in the Spanish: As he uses Sprenger on Szayel, Ishida goes from saying "Hasta Aqui" (see you later) in the original, to "¡Está terminado!" (It's over!) in the dub.

Assorted Character YMMVs

    open/close all folders 

    Main Characters 
Ichigo Kurosaki
  • Alternate Character Interpretation: His hero complex. Is it because he truly cares about his friends' safety, or has his trauma from his mother's death fueled his need to save people comes from his own perceived inability to save his mom?
  • Angst? What Angst?: The villain's big reveal of the Lost Agent Arc is supposed to break Ichigo with the shocking truth. Instead, Ichigo passively dismisses the villain's speech as nothing more than a scare-tactic because he's already figured out and accepted the truth for himself. Unlike Ginjou, he realised Soul Society surveilling a substitute soul reaper was common sense and that Ukitake had worded his description of the Substitute Badge's purpose to deliberately ensure Ichigo could figure out the truth for himself.
  • Base Breaker: An interesting protagonist with his fair of Badass moments, a Jerkass that's obsessed with protecting people when they flat-out don't want it, a one man Spotlight-Stealing Squad, or a generic shonen hero that gets far too many ridiculous power-ups.
  • Launcher of a Thousand Ships: To such an extent that he's often promiscuous in fanfics.
  • The Woobie:
    • While his mother's death caused by his own impulses is sad, Xcution basically mind-raping him with their identity inserting powers to make Ichigo seem insane and then take his powers away is harsh.
    • Vandenreich is killing every soul reaper we know and Ichigo's currently imprisoned and is forced to listen to their very likely dying screams.

Rukia Kuchiki

Orihime Inoue
  • Alternate Character Interpretation: Her crush on Ichigo, prior to the Lost Agent arc. Was it innocent and sincere, borderline obsession, or her way to actualy strengthen herself? After she gets over the Hueco Mundo debacle, she shows more affection towards Ichigo than normal; is it because she's more open about her feelings, is it because she's back to being her Genki Girl self (and is naturally more enthusiastic), or is it because she's more comfortable about showing it since he's still clueless?
  • Angst? What Angst?: While the audience knows better, Riruka is weirded out about how casually Orihime mentions that her parents were horrible people to the extent that her brother ran away with her to save her life before dying himself a few years before the story began. This leaves her all alone apart from a distant aunt who pays for her education. What's she doing at the time? Drooling over donuts.
  • Broken Base: Chapter 587 had a fairly infamous color page depicting Orihime's rather large boobs in front of the camera, which caused an eruption between fans who find it to be uncharacteristic on the part of Orihime and needless eye candy on the part of Kubo, and fans who think it is an adequate symbolization of Character Development for Orihime (in that she's more confident than before and she's expressing it through her more revealing outfit). For the record, Chad - who trained with Orihime - now has a Walking Shirtless Scene, yet nobody is complaining about that quite as much.
    • Chapter 589 tells us it was Urahara who suggested she wear it because "it would make Ichigo very happy", but that breaks other bases as well because some fans do not like how Orihime had wanted to wear an outfit to make Ichigo happy.
  • Die for Our Ship: Primarily by the Ichigo/Rukia side to the fandom, and sometimes to extremely creepy and slutshamey levels.
  • Launcher of a Thousand Ships: Her "specialty" is Foe Yay.
  • Les Yay: Several cases in which she is easily the biggest case of Even the Girls Want Her in the series as she has had Les Yay moments with Tatsuki, Chizuru, Matsumoto, Riruka, Rukia, Loly, etc. In which certain fans have noted that some of these ladies have went further with her then Ichigo ever did.
  • They Wasted a Perfectly Good Plot: During the Fake Karakura Town arc Ulqiorra implies that Aizen has done something to significantly alter her. This is never mentioned again. As well, when she's captured by Aizen, she vows to use her powers to return the Hogyoku to a state of non-existence. This never comes up again.
  • What Measure Is a Non-Badass?: Maybe one of the most iconic examples in all anime fandoms.
  • The Woobie: One of the biggest in the entire series.

Yasutora "Chad" Sado
  • Base Breaker: No, really.
    • The first camp enjoys Chad's quiet side and his development prior to the Hueco Mundo arc, but bemoan his constant track record of losing and following Ichigo too much. The second camp views him as a Satellite Character for Ichigo, and the third camp is indifferent to him, viewing him as The Generic Guy.
    • For worse, in the X-Cution arc he was Brainwashed and Crazy alongside Orihime thanks to Tsukishima. Fans now whine and bitch about how he "is not a true friend of Ichigo", despite how all of this was beyond his reach and he was shown clearly distressed upon having to fight Ichigo while genuinely believing he had gone mad..
      • A large part of the problem was the Lost Agent arc only highlighted most fan complaints about Chad. He was still generic and given an even smaller role than previous arcs. This was disappointing because Kubo later called this Chad's arc in a interview like Rukia's arc was Soul Society and Orihime's arc was the Arrancar. However, unlike those arcs Chad didn't get any character development alongside Ichigo as Rukia and Orihime did in their respective arcs. Even the reveal of Fullbring power being result of mothers being attacked by hollows was wasted on Chad. It would have been a perfect excuse to explore Chad's past and make him re-examine him as a character without Ichigo. Chad being used by Tsukishima was jut the last straw for a lot fans on Chad's character.
  • Germans Love David Hasselhoff: Sado is very popular among Mexican fans, unsurprisingly.

    Gotei 13 

1st Division

Genryūsai Shigekuni Yamamoto
  • Never Live It Down: While a lot of his decisions afterwards were more reasonable (sending Ichigo backup in Hueco Mundo, trying to get him out of the way of his suicide attack, restoring his powers and not killing Ishida just for being a Quincy), a lot of fans probably aren't going to forget about him sentencing Orihime as a traitor.
  • Too Cool to Live: By Yhwach, but not before showing why he is the Captain Commander.

2nd Division

Yoruichi Shihoin
  • Alternate Character Interpretation: Is she cruelly playing fast and loose with Sui-Feng's obvious feelings and leading her on for her own sense of fun, is she aware and simply does not wish to return the feelings but also does not want to burden Sui-Feng with rejection, or does she love her but is merely torn between different obligations which cause her to feel she must keep Sui-Feng at arm's length?
  • They Wasted a Perfectly Good Character: She makes quite an impression, being badass, intelligent, funny and a beautiful Ms. Fanservice on top of it. Despite all that, her appearances after the Soul Society arc are very sporadic. She's given very little independence as a character, with her main role in the story relegated to being Urahara's lackey. Many questions and potential plotlines involving her (such as how her defection affected the standing of the Shihoin House, if she misses anyone in her family, why she doesn't carry a zanpakuto and how she can turn into a cat) are ignored for hundreds and hundreds of chapters.
    • Some have been answered; the Shihoin house is still going strong, her younger brother Yushiro (who looks quite similar to her) is now head of the family.

Suì-Fēng

4th Division

Retsu Unohana
  • Alternate Character Interpretation: She claims that she took up her medic role because she wanted to use it to fight more. Given that she changed her name to Retsu and refused to fight even in the face of an invasion, how much of it was truth and how much of it was a lie?
  • Base Breaker: [[spoiler:Her Yachiru characterization. While some fans don't like how she was turned into a Distaff Counterpart of Zaraki and served as little more than a way to further hype his character, others liked the Blood Knight, serenely Ax-Crazy angle, seeing as it would make perfect sense for everyone to fear her with the revelation.
  • Creepy Awesome: As of Chapter 523. In spite of how terrifying she is in her true nature, it really is hard to deny that there is something incredibly badass about it.
  • Nightmare Fuel: If the last page in Chapter 520 didn't convince you, Chapter 523 will, and if that does not do it, then her Bankai and its effects in chapter 526 will most certainly do.

5th Division

Momo Hinamori
  • Alternate Character Interpretation:
    • What are her true feelings regarding Hitsugaya? Kubo claims that it's platonic, but it's more than often portrayed as romantic.
    • Her feelings towards Aizen are just as ambiguous. Is it infatuation, Undying Loyalty or More Than Mind Control? According to Aizen's own words, it's the third option - one could argue that his claim is false, but considering the circumstances ( he told that to Hitsugaya ''right after stabbing Momo to almost death, and before almost killing him), there would be next to no reason for him to no tell the truth.
  • Base Breaker: Some feel bad for her realistic reaction to Aizen's betrayal. Others don't, put bluntly.
  • Die for Our Ship: A popular target, especially by fans of other Hitsugaya ships: specifically, Hitsugaya/Rangiku. Parodied with their Zanpakuto.
  • Values Dissonance: The reason for her Scrappydom in the Western fanbase while Japanese fans tend to sympathize with her.
  • The Woobie: Aw, you poor girl. Poor doesn't even begin to describe it when your childhood friend who swore to protect you with his life impales you with his sword from behind... and the one to blame is Aizen. AGAIN.

6th Division

Byakuya Kuchiki
  • Base Breaker: A well-developed, but flawed Badass with Hidden Depths, or an arrogant Jerkass?
    • Byakuya surviving the Vandenreich's first invasion has become this. While there were a number of fans overjoyed that he did in fact survive there was still a surprising number who disliked it and felt the manga was building up to his death since the invasion started, and his surviving ended up both wasting what was a rather well-done and touching death scene and also slamming the story back toward Status Quo Is God just when many people thought we'd finally be seeing some huge shake-ups.

Renji Abarai
  • Alternate Character Interpretation: There was a scene where he blushed at seeing Rukia sniff a flower while the sun shined in her direction. Did he have a crush on her? Does he still have it?
  • Badass Decay: Most of the American audience seems to forget that Renji was originally introduced as a formidable opponent, who Ichigo only beat the first time on a fluke. He even has a fanboy in the ranks of his squad.
  • Broken Base: His fight with Jackie. Did he have a point in regards to it, or was it an horrible Out-of-Character Moment?
  • Die for Our Ship: Has been increasing steadily with time, specially from rabid Ichigo/Rukia fans who think of him as an abusive, misogynistic loser who has no right to Rukia's love.
  • What an Idiot: Renji trying to use his Bankai several times against the Vandenreich even after seeing firsthand that they can steal Bankai for their own use. One can argue that he was emotionally broken after Byakuya almost bites it, but SHEEEESH.

7th Division

Sajin Komamura
  • Memetic Mutation: Komamura's reaction when Tosen says he's ugly. It's been used for a variety of other serious lines to inject a bit of comedy, like "I am your father".
  • Base Breaker: His new transformation as if it's permanent, there will be 2 sides. One who like it or those who think Kubo got rid of the most unique thing about him.

8th Division

Shunsui Kyoraku
  • Alternate Character Interpretation:
    • A rare case where this is intentional on his part. He freely admits that he prefers to keep his motives and mindset ambiguous and unpredictable. He could be interpreted as Obfuscating Stupidity whenever he can get away with it.
    • His strategy to get Unohana to train Zaraki so the latter can take a level in badass. Was it a needless case of sacrificing the second strongest captain after Yamamoto (and the best healer) in an attempt to make Zaraki even stronger? Was it actually another case of Kyoraku recognizing that Unohana was too much of a pacifist and that Zaraki is a more valuable asset on the battlefield? One crack theory is that he recognises that Unohana is stronger than he is, and with Yamamoto gone, there's no one able to keep her in check. So, given her closeted instability, she now presents a threat, is he just using Zaraki as a convenient excuse to get rid of her?
    • Why did he go to the living world, on his own, to relay a message to Ichigo's Muggle friends when he could've sent Nanao? Was it because he's more concerned about other peoples' feelings than Yamamoto, was it his way of showing proper gratitude towards Ichigo, or was it because he's willing to take the blame from Ichigo's friends over whatever happens to Ichigo? Perhaps it's all three? Maybe, he was lying to them about the nature of the Soul Tickets and plans to use them for something?
  • Memetic Molester: His behavior towards his subordinates occasionally seems rather suspect, especially towards the future Lieutenant Nanao Ise during the flashback arc. Becomes a case of No Yay when it's revealed that they're uncle and niece through Shunsui's older brother.
  • Ron the Death Eater: A relatively small, but vocal contingent of fans bashed Shunsui for pulling a Good Is Not Soft and killing Anti-Villain Starrk.

9th Division

Shuhei Hisagi
  • Ensemble Dark Horse: Tite Kubo was very surprised to hear how popular Hisagi was. He admitted he would have preferred fans to have waited until they could get to know the personality rather than latching onto a character that (at the time) had barely been revealed.

10th Division

Toshiro Hitsugaya
  • Americans Hate Tingle:
    • Despite being the most popular character in Japan, in America he's hated just as much as he's adored, with both sides being very vocal depending where you look.
    • In Europe and Latin America, it's fairly different. He's nowhere as divisive or loved than in Japan and the USA. Basically, he's simply the target of affectionate jokes to them.
  • Base Breaker: The only one who can cause greater rifts in a fanbase is Sasuke Uchiha. Similarly with the latter, it's a case of Values Dissonance, given he doesn't have this status in Japan or Europe. To a large portion of the American Fanbase]], he's Americans Hate Tingle.

Rangiku Matsumoto
  • Iron Woobie: She still manages to remain plucky, kind and strong despite all the shit she's gone through.
  • They Wasted a Perfectly Good Plot: Gin reveals that when they were kids, Aizen removed a piece of Rangiku's soul as part of an attempt to create a proto-Hogyoku. How this affected her and why she doesn't seem to remember isn't explored, and since then the plot point hasn't been acknowledged in any way, shape or form.
  • The Woobie: Her relationship with Gin gets more tragic as the series goes on.

11th Division

Kenpachi Zaraki

12th Division

Mayuri Kurotsuchi

Nemu Kurotsuchi
  • Alternate Character Interpretation: Does she truly take her abuse from Mayuri in stride, or are there lingering feelings of resentment towards him?
  • Iron Woobie: She takes a lot of abuse from Mayuri, but she doesn't let it affect her (nor does she show it often). In fact, the abuse seems to have decreased with every arc, so perhaps Mayuri may have softened up a little.

13th Division

Jushiro Ukitake
  • Memetic Molester:
    • He's shown to be awfully friendly towards the young Captain Hitsugaya. Run, Hitsugaya, RUN.
    • Not to mention the memes that got started once his zanpakutou was shown during the filler arc. Specifically, that arc showed that his Bankai is two little boys and he is over 1000 years old. Though since the zanpakutou are supposed to be a reflection of the person you could say he is young at heart.

Kaien Shiba
  • Epileptic Trees: He looked like a more cheerful, black-haired Ichigo. Lots of fans believed that Ichigo was his reincarnation. But he wasn't. He's actually Ichigo's late cousin.

    Aizen, His Cohorts and the Arrancars 
Sōsuke Aizen
  • Alternate Character Interpretation: Is he actually planning everything out to the letter, or is he exaggerating his involvement by taking credit for stuff that happened outside his sphere? Maybe he's trying to psyche out his opponents with absurd rants and random Ass Pulls? Does he really believe things are due to the will of the Hogyoku, or is he attempting to deflect that he's actually improvising? Hell, maybe he's a complexity addict who's so narcissistic that he thinks everything that happens is because of his will.
  • Base Breaker: Used to qualify as one, before his Villain Decay. Is he a Generic Doomsday Villain or a Magnificent Bastard? The answer came in the form the Deicide arc—a Smug Snake with Generic Doomsday Villain thrown in-between.
  • Draco in Leather Pants: Post chrysalis stage, da-yum!
  • Evil Is Sexy:
    • Just for a few minutes, ladies (and some gentlemen), let's forget that he's one of the most controversial characters in recent history and appreciate what he has in the looks department, hmmm?
    • Subverted completely as of 419, where his newest transformation has his face rip off, revealing a black skull underneath and his face being worn like a bonnet around his neck. Eww.
  • Fashion-Victim Villain: His penultimate transformation — a butterfly with a mullet in a dress.
  • Fountain of Memes: Nearly everything he says has meme potential.
  • It Was His Sled: Aizen being the Big Bad was a major spoiler for its time, but the series has gone on for so long with Aizen as the main villain, that his status as the villain is no longer spoiler-tabbed here.
  • Magnificent Bastard: Was a very collected, calculating and cunning antagonist, more than proving himself capable of (for the most part) realistically adjusting to any given combat situation, if not plan out events well in advance, and when needed, advantageously switching up several his plans over, around, behind and above one another to suit the situation. His intellectual, almost philosophical speech-taunts to his opponents, his impressively formidable displays of power and his resourceful intellect also earned him a strong amount of popularity for many sectors of the fandom, up until the Deicide arc, at least. And even then it may be part of his plan.
  • Memetic Mutation: The items he usually uses to play up his Affably Evil status like his tea and his couch.
    • His frequent use of Xanatos Gambits and incredulous statements has fans making him behind all sorts of devious plots in other series, including writing the manga itself.
      "Since when were you under the impression I wasn't writing the script?"
    • As of the Vandenreich arc, his return has him still bound to a chair, observing everything. Said chair has also taken a considerable amount of abuse and is still standing intact. As a result, he gains the nickname Chair-sama from the fanbase.
  • Memetic Molester: Practically everything he does, as on that page.
  • Memetic Troll: Sosuke Aizen, a Magnificent Bastard of the Soft-Spoken Sadist variety who practically rubs in the protagonists' (and the audience's) faces at every opportunity. While his plans were carefully laid out with judicious use of his zanpakuto's totally hax powers during the Soul Society arc, the infamous Hinamori incident in which he brutally showcased his Kyoka Suigetsu's abilities automatically propelled him from Chess Master to God of the Bleach-verse in the eyes of the fandom, with countless parodies to boot. Even after his eventual defeat, fans could still be heard musing that he's just using his Bankai to progress the plot.
  • Nightmare Fuel: In Chapter 419 and Episode 309, his final transformation. Jesus, Kubo.
  • Moral Event Horizon: While stabbing Momo and revealing he was manipulating her to be loyal to begin with is bad, most fans were ready to give up on him once he has Hitsugaya and several others stab her while using his powers of illusions to trick him to think she was him.

Gin Ichimaru
  • Alternative Character Interpretation: When giving Ichigo "The Reason You Suck" Speech, was he trying to motivate Ichigo to regain his resolve as a backup in case his own plan to kill Aizen failed, or was he just doing it for his own amusement? Hell, was his messing with Rukia out of random sadism, or was he actually trying to delay the execution (since Ichigo appeared almost literally at the last second)? Knowing Gin, it could very well be both.
  • Draco in Leather Pants: He was supposed to be creepy and off-putting, but gained a rather significant fangirl following regardless. It's gotten worse since his betrayal of Aizen. Several fans have gone so far as to call him a "good guy," despite his psychological torture of Rukia, his gleeful bifurcation of Hiyori, and the fact that he attacked Aizen for Rangiku's sake and no one else's. You could argue that he's an anti-hero, but flat-out calling him a "good guy" is going too far. And it's also even more blatant when fans claim that Rangiku is a slut or an ungrateful bitch for moving on with her life and not mourning him for the rest of her life.
  • Ensemble Dark Horse: Tite Kubo never intended Gin to be popular. He wanted him to be creepy. He was very surprised by how popular Gin became.
  • Woolseyism: In Japan he has a Kansai Regional Accent. The Kyoto accent is softer, more polite and more indirect than standard Japanese. They couldn't quite pull that off for the English version seeing as it would sound downright silly and uncharacteristic, so instead he gets a faux-British accent with a facetious tone.

Kaname Tōsen
  • Alas, Poor Scrappy: When he's thoroughly defeated, barely able to talk and finally confronted by Hisagi and Komamura, he admits that he was in the wrong just before dying, causing many fans to feel bad for him in the end.
  • The Scrappy: Tousen earned a great deal of dislike during his fight with Kenpachi; he removes Kenpachi's senses then lectures a deaf, defenceless, toying with him instead of ending it. It gives Kenpachi a chance to adapt and turn the tables. Once his motives for siding with Aizen against Soul Society came out, the dislike worsened. He is motivated by a desire for peace and a decision to find the path of least bloodshed towards achieving that peace... by supporting a man that incites civil war within Soul Society and who follows up that civil war with a war between Shinigami and Hollows. His reasoning is therefore viewed as stupid and hypocritical by fans and was cemented further when the first thing he did upon regaining his sight was insult his oldest and most noble friend, Komamura.

Baraggan Louisenbairn

Tia Harribel

Ulquiorra Cifer
  • Alternate Character Interpretation: His final moments are of some contention. Was he trying to ask for forgiveness by reaching out to Orihime? Was he trying to get one final chance at touching someone before he died? Was it his way of symbolizing that he understands what a human bond is?
  • Draco in Leather Pants: Alternative Character Interpretation is one thing, and his and Orihime's interactions can be seen in rather different ways... but some of his fangirls can get really creepy in their admiration for him, going so far as to utterly dismiss how he repeteadly went the Breaking Lecture way with Orihime (despite them having gotten along decently well at the beginning, as shown in Unmasked), brutally mauled Ishida and killed Ichigo.
  • Fan-Preferred Couple: With Orihime. He's her most popular Foe Yay partner, and forms the second or first most popular Orihime ship overall.
  • Fashion-Victim Villain: His second transformation looks like Emo/Goth personified. Marilyn Manson would say it's too much.
  • Jerkass Woobie: Especially after his backstory was revealed.

Nnoitra Gilga
  • Alternate Character Interpretation: He clearly has an inferiority complex, but there's enough ambiguity in its execution that this crops up as a result. Some would say his sexism is just a ruse to cover up his insecurities. Nelliel was the only one he displayed sexism towards, but he wouldn't been admit it to her face, not even when she asked him why he wanted to fight her.
    • There's also a camp that believes Nnoitra was such a rat bastard to Nel because he was attracted to her and wasn't able to handle that well.
    • Given that he's past the Despair Event Horizon in some form, his Don't You Dare Pity Me! attitude might have resulted in equating that to someone looking down on him.
    • Another reason for his utter hatred of her could be that, during many of their fights, Nelliel would never finish him off, which Nnoitra, as a Death Seeker, took as the ultimate insult and kept trying to provoke her into killing him off. That, and she was rather condescending towards him, going so far as to belittle his entire mindset as primitive and unworthy of a warrior.
  • Awesome Music: Treachery fits magnificently when he releases his Resurreccion.
  • Draco in Leather Pants: Not nearly as much as others, but he does have his share of fangirls who don't seem to care that he's a male chauvinist and an outright creep. Some fan arts even portray him as being far more good looking than he actually is.
  • Fashion-Victim Villain:
    • The infamous spoon-shaped thing behind his head, and dear Lord, those shoes.
    • Not quite so much when Nel was still around. Apparently he just lost what little fashion sense he had over the years.
  • Foe Yay: There's a lot of this between him and Nel. Some subscribe to the theory that he couldn't handle his feelings for Nel, others believe he really did hate Nel but also lusted after her.
  • Memetic Molester: His rapeface puts Grimmjow's Slasher Smile to shame.
    • It's really not helped by him basically enacting Japanese porn kinks when restraining Orihime.

Grimmjow Jaegerjaquez
  • Alternate Character Interpretation: Is he a genuinely sadistic Blood Knight, or is he a just bully who's trying to assert himself as "the king" due to an inferiority complex?
  • Draco in Leather Pants: He does plenty of awful things throughout the seriesnote , and his overall personality is petty and sadistic. Despite not being any less of an asshole than most of the villains in Bleach, many fans treat him as an Anti-Hero who only wanted a good fight (that's actually more Zaraki's schtick than Grimmjow).
  • Evil Is Cool: What else can you expect when you combine Evil Is Sexy with an over the top badass?
  • Evil Is Sexy: Grimmjow's unrestrained and unapologetic ax-craziness combined with his character design has made him a fan favorite.

Szayelaporro Granz
  • Squick: Incarnate, even more so than Mayuri. Even his "pretty" resurrection gets pretty gross when you realize it's a parasitic worm. His sword's name translates to "you will fornicate", for crying out loud! Since he specifically wants people to hate him, appearing as grotesque as possible is likely intentional on his part, or he could just be a narcissist.

Luppi Antenor
  • Viewer Gender Confusion: Oh yes. Some people didn't realize he was a boy until one of the Espadas explicity referred to him as such.

Tesra Lindocruz
  • Draco in Leather Pants: Despite his actions (blasting a Cero at Nel, willingly and fully knowing that she was in her child form, as well as breaking Ichigo's arm and nearly finishing him off), fanon would have you believe that Tesla is just Nnoitra's unusually willing and soft-spoken punching bag... among other things.
    • Strangely, the dub managed to make it even more explicit, with the way he call's Nnoitra "Master."

Loly Aivirrne and Menoly Mallia
  • Alternate Character Interpretation:
    • Since the animation of Loly's scenes with Orihime called special attention to the Foe Yay between them, a growing interpretation of Loly as a Depraved Bisexual has started to crop up.
    • Also open to interpretation is the reason that they decided to go after Orihime a second time after she had gone through the trouble of healing them, once they were mauled by Grimmjow. Much fan wank ensued (see below), but it should be remembered that these two Hollows, spirits born from death, despair and fear, were faced with a being that can literally rewrite reality so that events do not occur (i.e. revive them). Taken in this context, Orihime is less like an angel of mercy to these two and more like an Eldritch Abomination from their perspective - a being whose nature and abilities are so alien that they outright defy explanation. Considering this, it's understandable that they would react less than pleasantly to what happened to them.
  • Draco in Leather Pants: On a few forums, YouTube and DeviantArt, there are fans of Loly, but they acknowledge her unstable personality. Both of them are (big surprise) popular among Orihime haters.
  • Evil Is Sexy: Loly may be an insufferable bitch from hell, but at least she's a hot bitch, plus her outfit is quite nice. Menoly's not bad looking either, although she shows less skin.
  • Jerkass Woobie: For some, that would be Loly. A few also feel for Melony, too, since her primary problem is that she follows Loly loyally in spite of her own doubts.

Cirucci Sanderwicci
  • Epileptic Trees: One of the mysterious "spoils of war" Mayuri collected from Szayelaporro is believed by many to be her remains. Kubo has said the spoils are important, and we have seen a body on Mayuri's table in the final arc after the Vandenreich invasion, so we'll see if it's her.
    • Confirmed. Mayuri has revived her, Luppi, Dordoni and Charlotte.
  • Evil Is Sexy: This is one of the main reasons for her popularity, not that we can blame her fans.

Lilynette Gingerback
  • Tear Jerker: Lilynette's death is the anime is sudden and very heartbreaking; Lilynette takes a blow for Starrk and dies very quickly. The following shot of Starrk calling for Lilynette as smoke from the attack reveals her fate adds to the revelation of her death.
  • The Woobie: She hasn't really hurt anybody until she became Starrk's weapon after his resurrection. So did she really deserve to die?

Emilou Apacci, Franceska Mila Rose, and Cyan Sung-Sun
  • Evil Is Sexy: Each has something appealing in the looks department, but Mila-Rose takes the cake; dark skin, Stripperific outfit, a Rangiku-like face, busty chest, curvy figure, nice-looking rear.... still doesn't hold a candle to Harribel, though.

Nelliel Tu Odelschwanck
  • Alternate Character Interpretation: Was she babysitting Nnoitra to stick it to his chauvinist beliefs, or was it due to her feeling obligated to protect a comrade (even if he was a prick)?
    • Seems to extend to Grimmjow now, as of the Blood War.
  • Broken Base: Half of her fans prefer her child form, while the other half prefers her adult form. Her child form is either funny or annoying, while her adult form is either condescending and boring, or badass and hilarious (see her glomping Ichigo).
  • They Wasted a Perfectly Good Character: She's mostly just tags with Ichigo for most of the Hueco Mundo arc acting purely as a comic relief. Then finally get the reveal about her true nature, kicks a good amount of ass...and then her power runs out. Basically a glorified Hope Spot. To which she's regulated to Ichigo's cheering squad for the rest of the arc. Worse, there's no follow up to her once the arc's over. She's just gone without a trace for the Deicide through Fullbringer arcs and only just now returns serving as a messenger at best. It still remains to be seen if Kubo will let her get back into fighting but the chances are very unlikely.
    • Gloriously subverted, she's back in her adult form once again; Urahara has outfitted her with a bracelet that lets her change between kid and adult form at will, though she lampshades why she'd want to go back to kid form.

Wonderweiss Margela

    Fullbringers 
Kugo Ginjo
  • Moral Event Horizon: He wants to kill Shishigawara, just because he might become too powerful for Ginjo and Tsukishima to handle, without any real basis over why. Not even Tsukishima had done anything so clearly self-serving and cold, but he's acting rather nonchalant about being told to kill his most loyal follower.
  • They Wasted a Perfectly Good Character: Ginjo was the first Substitute Soul Reaper who turned against the Soul Society because he felt betrayed. His actions were the reason it was against the law to give humans Soul Reaper powers. He had potential to explore more of Soul Society's dark past and being setup as Ichigo's Evil Counter Part. Despite having all these interesting elements Ginjo's history wasn't explored in detail unlike the other members of the Xcution and he's defeated in a single chapter after both he and Ichigo release their bankai. Fans felt cheated at not getting Ginjo's history, especially since it was hinted that he knew of Urahara and Isshin.

Giriko Kutsuzawa
  • Moral Event Horizon: Revealed after his death, strangely. He randomly killed his wife with Time Tells No Lies, just to test out his power, but to his defense, he did try to stop, which interfered with his power and burned out his right eye.

Riruka Dokugamine

Yukio
  • Alternate Character Interpretation: He claims that he enjoyed driving his parents to suicide, but when someone insinuates that he abandoned them, he completely flipped his shit. There was also a scene where he was crying, bringing to question whether or not he regrets his parents' deaths.
  • Base Breaker: And then we see his Freudian Excuse, which isn't as heartbreaking as Jackie, but has helped him regain some respect in some fandom circles due to showing his Start of Darkness as well as how heavily neglected he was.
  • Moral Event Horizon: Driving his father to suicide really soured him in the eyes of the fans. Subverted later, when we see that he wasn't as heartless about it as he himself thought.
  • They Wasted a Perfectly Good Character: Does anyone else see him as sort of the Game Master? And anyone else would have loved to see him act more? Well... maybe not the people who disliked him.

Shukuro Tsukishima

    Others 
Don Kan'onji

Kon
  • Base Breaker: Either you think he's funny, adorable, Woobie-ish due to his backstory and a Plucky Comic Relief, or you want him to die in a fire for being an annoyance to Ichigo all around. There is NO middle ground.

Tatsuki Arisawa
  • They Wasted a Perfectly Good Character: Tatsuki is possibly Bleach's crowning example of a wasted character. Early on in the story, things seemed to be setting up for her to join the main cast. To wit, she is a childhood friend of Ichigo, is one of the best martial artists in the country, and develops spiritual awareness early on. However, once characters started getting powers, Tatsuki didn't. After this, she spends several arcs locked out of the loop and hell-bent on figuring what the hell is going on with her friends. She's shown several times to have high spiritual power for a human, and when the Deicide arc comes around, she's the first person in Karakura to wake up. After Aizen's defeat, she finally gets the explanation that she's been looking for off-screen, and then she has no further relevance, although this was mostly due to executive meddling.
  • The Woobie: Among the normal Human characters, she has suffered the worst out of any of them.

Kukaku Shiba
  • Crazy Awesome: An old friend of Yoruichi, a one-time ally and trainer of Ichigo, both of whom she shoots out of a giant fireworks cannon into the very heart of the Seireitei.

Isshin Kurosaki
  • Alternate Character Interpretation: Is he a well-meaning man who did what he could to prepare Ichigo for the kind of life having spiritual powers would bring him, and who only held back on telling him about his past because he might not be ready to hear it? Or has him keeping so many secrets from Ichigo done nothing more than cause him undue pain, especially since Ichigo usually ends up hearing it from the villains instead? Does he treat his son more like a weapon than a person, encouraging him to put himself in harm's way and only getting involved in his struggles when he absolutely has to, and putting a lot more faith in Urahara's complex and morally dubious plans than he really should? Even a couple of the characters (including Isshin himself) have said that his parenting skills kind of suck. In fact, Isshin suggests that, of the pair of them, Ryuuken is the better father, because at least he's been honest and consistent about what he wants for Uryuu.

Ryuuken Ishida
  • Alternate Character Interpretation: Is he a genuinely emotionally abusive father who either doesn't understand or even worse doesn't care what his merciless criticism is doing to his son, or is he being harsh only because the spirit world will be harsher and if Uryuu is determined to stay involved in the face of Ryuuken's opposition he has to be ready to face it? On the one hand, Ryuuken has said some egregiously horrible things to Uryuu ("I have no interest and you have no talent" being kind of the standout example, given how young and impressionable the kid was at the time), to the point where (generally polite and dutiful) Uryuu can't stand to live under the same roof with him. He's also tried to police who Uryuu is friends with, which is a major red flag for abuse in real life. On the other hand, Ryuuken's apparently got a lousy track record at actually preventing Uryuu from sneaking off to see Souken or Ichigo and Company, and the Final Arc suggests Uryuu really is in over his head and going to need to be crazy-tough to make it out alive. The middle-ground position (especially post-"Everything but the Rain") is more-or-less that Ryuuken acted out of love and concern (and accepted that his relationship with his son was collateral damage) but took dissuading Uryuu a LOT further than he should have...the Despair Event Horizon might have something to do with that.
  • Stoic Woobie: Ryuuken initially appears to be cold, aloof, bitter, sarcastic and hypercritical. Then it's hinted that Beneath the Mask he might be gentle and protective. Then a Whole Episode Flashback arc reveals he used to be a warm and kind personality with high hopes for the future of the quincies until Aizen's Hollowfication experiments incidentally destroyed his Arranged Marriage and he was forced to sacrifice that hope. Then it's revealed he could not fix the problem and had to stand aside while a Soul Reaper fixed it instead. Then his wife was killed and an attempt was made on his young son's life when a folkloric quincy prophecy came true. In the current storyline, he and his son Uryuu are badly estranged because Uryuu is furious that Ryuuken refuses both to use his quincy powers AND to explain his refusal. Ryuuken has downright encouraged his son to come to the worst possible conclusions about his motivations and we still don't know exactly why. Yet not once during all this has Ryuuken complained about how his life has turned out.

Kanae Katagiri

Zangetsu
  • Base Breaker: The revelation that the original "Zangetsu" is actually Ichigo's Quincy powers and the Hollow is actually his real zanpakuto. Some find it an interesting twist that, unlike many of the series' other plot developments, actually had a good deal of foreshadowing. Others think that it's overly convoluted, that it doesn't make sense in spite of the foreshadowing, and that it ruins Zangetsu's character by turning him from a nurturing mentor into a far more sinister figure, since he claims that he was originally planning to kill Ichigo if he became a shinigami. Others question much of the so-called "foreshadowing" or pick out instances where it was contradicted. For example, there are multiple times when Ichigo's Inner Hollow professes to not have a name, and even refers to the Old Man as "Zangetsu" multiple times.

Kisuke Urahara
  • Alternate Character Interpretation: His morality is probably one of the longest-running debates in the Bleach fandom. Is he wholly benevolent and only concerned with stopping the bad guys? Or is he a Manipulative Bastard who's only differentiated from Aizen by having a lot less ambition? Do his plans involve manipulating people because they're the best he can think of? Or does he not care about their well-being enough to think of better options? Does he feel guilty when his plans fail and people get hurt because of them? Or is he unconcerned as long as the endgame is successful? It doesn't help that none of the people who have been hurt by his plans have ever called him out on it, and he remains as guarded to the reader as he does to the other characters, making it hard to determine if he's even supposed to come off a particular way. It has been implied a couple of times that Ichigo doesn't truly trust him (He hesitates when Ginjo asks him if he truly knows anything about Kisuke, and he outright admits near the start of the last arc that Urahara doesn't tell him anything).

    Vandenreich 
Yhwach

Äs Nödt
  • Broken Base: His brief backstory. Many feel that it elevated him into an Alas, Poor Villain route, while just as many think that it was too short for anyone to truly care.
    • His Villainous Breakdown falls under a similar scenario. Either his grotesque transformations make him as terrifying as ever, or his constant rants about fear and disgusting transformations take away from the horror.
  • Creepy Awesome: Downright terrifying and equally badass.
  • Evil Is Cool: One of the most intimidating antagonists to ever grace a Shonen Jump panel.
  • Viewer Gender Confusion: most refer to Äs Nödt as male these days, but there's still some confusion about his gender, even though he refers to himself as the masculine "boku" in chapter 501. While at a book festival in Germany, Tite Kubo confirmed the gender as male, but some parts of the fandom still think the character is female.

Bambietta Basterbine
  • Creepy Awesome: Her penchant for brutality is both freaky and badass.
  • Evil Is Cool: Her being a psycho-bitch that makes everything explode makes her a rather fun antagonist.
  • Evil Is Sexy She's a crazy lady, but she's quite the looker herself, something the camera enjoys pointing out to the audience. She's even aware of this as she orders a random soldier to her room and kills him out of frustration.
    • Depending on your preferences, her zombie self can be quite attractive, specially when she starts drooling when she says she wants "something" from Giselle.
  • Jerkass Woobie: She was a psychotic, trigger happy bitch, yes... and that still doesn't mean Giselle's treatment (and conversion) of her as a zombie was right.
  • They Wasted a Perfectly Good Character: A lot of her fans felt that fight with Komamura was too quick and lopsided for it to have been that enjoyable. She has since been revived as a slave to Giselle's power, which many feel is actually a pretty good route to go, story-wise. Unfortunately, it also pretty much demolished any chance at her surviving through this war.
  • They Wasted a Perfectly Good Plot: Some fans had been hoping to see Bambietta use Komamura's Bankai, which she stole during their first battle, in their second fight. Instead, the Bankai were stolen back by their Soul Reaper owners... giving the Stern Ritter access to their Vollständig again. Sure, we got to see Komamura fight with an upgraded Bankai, but it still could have been an interesting battle.

Berenice Gabrielli
  • Viewer Gender Confusion: Parts of the fandom are convinced this character is female, and most (but not all) English translations claim the character is male. The Japanese refers to Berenice in a manner that does not confirm gender. The character's face could be either female or bishounen and even the name doesn't prove anything as Tite Kubo has given several males feminine names, including the main character. This leaves fans arguing over the gender of this character with no resolution in sight given the very minor role in the story this character has played.

Bazz-B

Mask de Masculine
  • Base Breaker: Some fans warmed up to him because of his bombastic personality. Others still feel that his Masked Luchador gimmick clashes too badly with the Sternritter's general Nazi theme, in addition to having a really stupid power.
  • Crazy Awesome: His Masked Luchador gimmick was lame at first, but a good part of the fandom has embraced it by this point.

Pepe Waccabrada
  • Squick: His Vollständig involves this Fat Bastard stripping, leaving only an enormous diaper, as he shoots out his tongue in a very creepy manner. Yeeeesh.

Candice Catnipp
  • Base Breaker: Either you find her Hot-Blooded demeanor overbearing or endearing. There's nothing in between.
  • Evil Is Sexy: She's right up there with Harribel when it comes to unapologetic, stripperiffic fanservice, and her occasional wicked smile reaches borderline Bambietta levels. While "evil" stretches a bit, if anything, her Hot-Blooded attitude when fighting, coupled with the shameless closeups of her skimpy uniform, makes it all the more eye-candy.

Meninas McAllon
  • Base Breaker: Opinion is divided over whether or not fans see her as a Flat Character or as The Stoic.
  • Evil Is Sexy: She has the same body type as Orihime, including large boobs, shapely thighs, and a penchant for skin-tight clothing. Again, the "evil" part isn't really all that clear.

Giselle Gewelle
  • Broken Base: Due to Yumichika claiming she's male because he smells something from her, people are divided over whether he was wrong or right. Fandom speculates whether she is a Creepy Crossdresser, or intersexed, or a male-to-female Trans sexual...
  • Moral Event Horizon: Ambushing Bambietta when she was at her weakest and turning her into a mindless, zombified Slave Mook has not exactly endeared her to the viewership (although she actually hasn't lost that many fans). She ironically made Bambietta sympathetic due to Giselle's pointless mistreatment of her allies.

Askin Nakk le Vaar

Robert Accutrone
  • Memetic Badass: His mustache. Ain't no better style to kick Shunsui's ass with something that rivals Colonel Sanders'.
  • They Wasted a Perfectly Good Character: Par for the course for many Sternritters, but the fandom hyped up this man to be Shunsui's No-Nonsense Nemesis after shooting out the latter's eye. The reality is that he gets absurdly little screentime, only has his name and rank revealed after over 100 chapters (nearly 2 years), before biting the dust as necromancy fodder.

Gerald Valykrie
  • Evil Is Cool: He's a Nazi Viking warrior that might be a part of God himself. Cool is smallest word that can describe him.
  • Holy Shit Quotient: Pretty much everything he survives. Getting his head sliced off by Byakuya? Being blasted with Ceros from the Vizards? Blocking Kenpachi's meteor-busting Shikai and being sliced in half by his Bankai? Being frozen solid to the bone by Toshiro's true Bankai power and his head obliterated by Byakuya's ultimate technique? Just get right back up and stomp more ass. He's called The Miracle for a reason.

Guenael Lee
  • They Wasted a Perfectly Good Character: Lee had an interesting ability, a novel appearance and a chance to give Yachiru some time in the spotlight. He accomplished the latter, but once that was done, he was casually thrown away in favor of Gremmy, who himself just existed to further extol how amazing Kenpachi is.

    Anime-Only Characters 
Bount Arc

Lirin
  • Most Annoying Sound: Her utterly obnoxious laugh during the Training from Hell.
  • Rescued from the Scrappy Heap: During the Training from Hell segment of the Bount arc, her smug demeanor and grating laugh (in addition to the grating length of that segment itself) made her almost insufferable. After she officially joined the team, she becomes much more tolerable.
  • The Scrappy: The Modsoul trio of Ririn, Noba, and Kurōdo were reviled during their debut in the Bount Arc for their individual traits. Ririn's sometimes loud and arrogant, Noba's too shy, and Kurôdo talks too much for the audience's taste. By the end of the Bount Arc they were not only reduced to comic relief, but allowed to leak into the canon material of the Arrancar Arc, quickly increasing their earlier hate.

Kurōdo
  • The Scrappy: The Modsoul trio of Ririn, Noba, and Kurōdo were reviled during their debut in the Bount Arc for their individual traits. Ririn's sometimes loud and arrogant, Noba's too shy, and Kurôdo talks too much for the audience's taste. By the end of the Bount Arc they were not only reduced to comic relief, but allowed to leak into the canon material of the Arrancar Arc, quickly increasing their earlier hate.

Noba
  • The Scrappy: The Modsoul trio of Ririn, Noba, and Kurōdo were reviled during their debut in the Bount Arc for their individual traits. Ririn's sometimes loud and arrogant, Noba's too shy, and Kurôdo talks too much for the audience's taste. By the end of the Bount Arc they were not only reduced to comic relief, but allowed to leak into the canon material of the Arrancar Arc, quickly increasing their earlier hate.

Sawatari

Ugaki

The Captain Amagai Arc

Rurichiyo
  • Damsel Scrappy: Rurichiyo Kasumiōji is a spoiled brat of a rich kid who's prone to being kidnapped just to keep her unpopular Filler arc going. Fans also find her Third-Person Person quirk annoying to listen to, and just plain don't like how useless she was in said arc.

Unknown Zanpakuto Tales Arc

Ashisogi no Jizo'

Minazuki
  • Alternate Character Interpretation: Never had any dialogue, barely had any screen time, and we don't even know what Minazuki's gender is, much less its appearance and personality. Therefore, this leaves fans the opportunity to come up with their own ideas about what Minazuki is; some fans think that Minazuki is an Eldritch Abomination that embodies the aspects of Unohana's personality that so many people seem to fear, while others think that Minazuki is apathetic, cold and mute, or that Minazuki continues to be the mysterious enigma that we've seen in the actual arc. Either way, anything goes, since there's not much shown/known about Minazuki in general.

Gotei 13 Invading Army Arc

Nozomi Kujo
  • The Scrappy: Nozomi's existence was justified by rewriting canon character backgrounds, stealing unique canon abilities, reducing Rukia and Orihime to bit-roles that consisted solely of shilling her, removing Ichigo as the Main Character to turn Kon into her Love Interest, and making her more powerful than even Yamamoto.

Kageroza Inaba
  • Fashion-Victim Villain: His costume is... weird.
  • Only the Author Can Save Them Now: He has command over (stronger and more aggressive) copies of Kenpachi, Kyoraku, Ukitake and Unohana. His army is leagues above Espada, he has a cloning ability that wasted Ichigo's abilities, and he's got the ability to steal Nozomi's power, Ichigo's power and Yamamoto's power all at the same time. By the time he had fused with Nozomi to become Ouka again, the only way he could be defeated was through a massive cop-out: the reigai randomly turn against him to sacrifice themselves in an attempt to save Soul Society from destruction while Nozomi fights from within to regain self-control long enough to destroy Ouka's soul chain (which Soul Reapers actually don't possess in the first place), which both costs Ouka his power and Nozomi her life.

    Movie-Only Characters 
Bleach: Memories of Nobody

Senna
  • Die for Our Ship: Despite only appearing in one film, Senna's chemistry with Ichigo provoked a lot of attacks from shippers of both Ichigo/Rukia and Ichigo/Orihime, but since she's never featured in any other Bleach-related media, outside of the first movie, a video game and a cameo in episode 204, the hate for her (thankfully) isn't as frequent or heated.

Bleach: The DiamondDust Rebellion

Ying and Yang
  • Evil Is Sexy: They're actually rather good-looking, with looks comparable to that of Senna and Apacci.

Bleach: Fade to Black

Shizuku
  • Stoic Woobie: Been through all the stuff his sister did, but still manages to keep his head rational and calm, maybe even a bit aloof.

Homura

Bleach: The Hell Verse

Kokuto
  • Crazy Awesome: His treatment of Yuzu notwithstanding, Kokuto not only defeats three of the main characters within seconds, but also RIDES Hollow!Ichigo's Cero while laughing maniacally, setting him up as one of most badass characters to be featured on-screen.

http://tvtropes.org/pmwiki/pmwiki.php/YMMV/Bleach