These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
Alas, Poor Scrappy: Quite a few since a lot of characters are considered as The Scrappy, but Tosen and Momo are particularly the most notable ones.
On a weirder note, the anime itself falls onto it. You'll find many fans critiquing it to hell and back, but when it was announced that it was going to end after 366 episodes, many weren't happy.
Hinamori, due to being brainwashed by Aizen and staying loyal for a while. Ironically, Hinamori doesn't seem to have many fans on the staff of the anime itself. She appears in none of the movies, and only one of the filler arcs not counting her evil clones in the Gotei 13 Invading Army arc, and even that involved her zanpaktou talking down to her for being naive.
Hitsugaya, due to being extremely popular, especially with the female fans.
Arc Fatigue: One of the most painful flaws of the manga (and by extension the anime). Happened first in the Soul Society arc. Then in the Hueco Mundo arc. Then in the Battle of Karakura arc. Then again in the final fight against Aizen. And that if you don't count the arcs from Hueco Mundo to Aizen as a single arc (The anime named it "The Arrancar Saga"). To be fair on Kubo, it was mostly due to Executive Meddling.
Anti-Shipping Goggles: Shippers of whatever pairing are particularly fond of using this as the basis for their "my pairing is better/more likely to happen than yours" arguments, but this also extends to anti-shippers and non-shippers.The latter two are often sick of these endless ship wars breaking out all over the fandom, and more often than not, use Anti Goggles in an attempt to stop the debate by 'proving' that there will not be any canon pairings whatsoever.
During his fight with Harribel, Hitsugaya spontaneously displays the ability to create an ice clone, which seems to be just as strong as him and capable of fighting and speaking just the same as the original. He used it to avoid an attack from Harribel, at which time he claimed he could only use it once. It is not brought up again except for filler.
Yammy Llargo, previously known for being a bumbling oaf with more mouth than brains, is revealed to be the 0th Espada, not the 10th as previously claimed. It had been directly stated before this that the Espada go from 1 to 10. A databook tried to explain this as Yammy simply having the most raw power of the Espada without any special abilties, hence why Byakuya and Kenpachi were able to beat him so easily, but this ignores that Kenpachi wins most of his fights despite being the same way, and it's been stated that reiatsu is the most important factor in a fight between spiritual beings.
Segunda Etapa. The basic concept of Resurrección is that the Arrancars' One-Winged Angel is transferred into the form of a largely blank sword; access is possible via release command. Ulquiorra ended up having a secondOne-Winged Angel, which has only been explained via having so much Reiatsu that Segunda Etapa changes the appearance of the original Resurrección.
During his fight with Ulquiorra, Ichigo is killed by Ulquiorra. Orihime screams his name a few times and Ichigo magically comes back to life by transforming into a completely new, utterly over-powered Hollow form that takes out Ulquiorra and disappears, never to be seen again.
Supposing it's true, Aizen's claims towards having been manipulating Ichigo's entire life. More debatable in light of recent plot developments, though.
The Hogyoku's role in the development of Ichigo's powers when it was supposedly dormant and sealed inside Rukia. Chad and Orihime got their powers due to exposure to Ichigo's shitstorm of spirit energy, yet Aizen claims that the Hogyoku granted their powers instead (and not mentioning anything it did to Rukia).
Izuru Kira being a former Squad 4 member, when we've only ever known that he was recruited into Squad 5 and became the lieutenant of Squad 3. Hell, the revelation in general wasn't really necessary; Hisagi could've just asked him to heal Rangiku (with Kira naturally expressing doubt at his ability to do so) and nothing would've changed.
A huge one for the anime-only Reigai arc, after Ichigo uses the last of his reiatsu to launch Getsuga Tensho at Kageroza, it's moments later revealed Kageroza had a cloning ability, so Ichigo basically wasted it on a clone.
Aizen's motive and ultimate defeat contradicts... just about everything we've known of Aizen. To whit: the Hogyoku, having continuously given him shittons of power-ups, quite abruptly took away all of his powers, after which it was revealed that all along Aizen was lonely, and his motivation was I Just Want to Be Normal. Not only was Aizen's entire driving purpose to get more power, but he treated all of his followers as expendable tools, and even gutted Momo and Harribel pretty much For the Evulz. After spending the whole series gleefully tormenting and manipulating everyone around him, any attempt at humanization falls flat.
Author's Saving Throw: All over the place, but the most notable one is Isshin declaring he's going to teach Ichigo the "Final Getsuga" so he can defeat Aizen, who by this time is pretty much a deity. It involves Ichigo merging with his Zanpakuto so he can become a human-sized Getsuga Tensho.
Base Breaker: Lots of characters have a good amount of fans and haters, especially Hitsugaya, Orihime, and Aizen. Check out the character-specific section below for more.
Big Lipped Alligator Moment: The noodle scene. Yoruichi is shown eating noodles for close to two full minutes for no apparent reason and the most that is said about it is Urahara commenting that her arm is working. Probably Filler to pad out the episode. The same scene in the manga took all of two panels or so.
Kon having a muscular body and re-introducing himself in 516 before Mayuri deflates him, the conversation goes on to zanpakuto in Bankai state get weaker every time they're broken without even mentioning this.
Certain fans have a hard time accepting what the characters end up doing, seeing it as a case of the Idiot Ball rolling into their court. Others see their actions as justified, claiming that there was enough going on within the scene itself that implied something more than stupidity. For example, Aizen's Complexity Addiction can be attributed to being his way of buying time for the Hogyoku to finish evolving him... or it could just be Complexity Addiction. Another example would be Ichigo's trust in Ginjo over Isshin or Urahara - some see it as Ichigo having a Horrible Judgeof Character, others think that it was something to be expected, since Ginjo was throwing seeds of doubt into Ichigo's mind over his allies.
In the English dub, a huge amount of drama results whenever a character's voice actor is replaced for any reason, and many many completely give up on the show entirely because of it. Chad's and Ikkaku's voices were replaced only temporarily, but Kaien, Hiyori, Kenpachi, Urahara, and Komamura each have a permanent changes. This is not helped by the fact that nearly no one in the course of the show in Japan had any voice replaced except for temporary occasions.
Michael Lindsay, Urahara's actor, had family problems to deal with, so he had to step back; Doug Erholtz (Gin) replaced him, up to and including Fade To Black. Lindsay has since formally retired in 2012, although he finished his work as Urahara. As for the the sub, Dondochakka and Sui-Feng have changed; both are cases of Character Outlives Actor. In Sui-Feng's case, it's retroactive; Hoko Kuwashima started voicing Sui-Feng for Turn Back the Pendulem (first transmitted Feb 10th 2009) replacing Tomoko Kawakami. It was intended as a temporary measure during the latter's treatment for Ovarian Cancer, but Kawakami never got better, and the switch became permanent. Daisuke Gori has yet to be replaced as Dondochakka after his suicide, and as the anime has formally finished, and there is no information at present as to whether it will resume after the manga has finished, he may well go unreplaced.
Was the Lost Agent arc a badly-placed Filler-esque Story Arc that detracted from the important stuff, or a well-paced and refreshing expansion of the series' lore? The only consensus is that it robbed the fans of a satisfying backstory for Ginjo and Character Development via Book of the End. The question of how Fillerish the Fullbring arc was is an ongoing debate now due to the Fullbringers who died reappearing in Soul Society during the Thousand Year Blood War arc.
Although the Thousand Year Blood War arc has received generally positive reactions, there are several areas of contention between the fans, some more justified than others. The reception to several plot twists is split between those who felt they were pure ass pulls and those who felt that there was enough foreshadowing/plausible explanations to them. The Shinigami continue to ratchet up really poor decisions, so the question here is whether it's downright inexcusable by now, or that they're just being exposed by the superior tactics of the Vandenreich. Perhaps the most contentious aspects of the Blood War would be how Ichigo continues to edge further to being a Canon Sue; how Byakuya survived despite appearing dead in the water; and how Unohana was used as a way to hype up Zaraki, inching him closer to a God-Mode Sue. On the other hand, people largely appear to enjoy the way many hanging plot threads have been answered and tied together neatly into the Myth Arc, with Everything But The Rain being a standout case.
Cliché Storm: Many feel that not only did they waste a perfectly good plot, but that plot was eliminated in favor of a standard, run-of-the-mill shonen series. Some believe that this started since the Soul Society arc. Others feel that it happened with the Hueco Mundo or Fake Karakura arcs.
Sosuke Aizen's fans still cheer him on and bash his victims for being his victims... until he became a dull unstoppable villain who Forgot About His Powers and became uglier with each One-Winged Angel. By then, the cheering turned into booing.
Gin Ichimaru, a creepy, sadistic Manipulative Bastard that screwed with Rukia's mind, sliced Hiyori in half, and pursued a vendetta without even consulting Rangiku over it (or taking her feelings into account). The author himself was surprised at how large Ichimaru's fan following became, as he was designed to be creepy and off-putting.
Tesra Lindocruz is stereotyped in fanfics as a soft-spoken, obedient Butt Monkey for Nnoitra, or as his faithful boyfriend. He's treated like a Punch Clock Villain who doesn't harm anyone more than he has to, but canonically, Tesra freely chose to blast a Cero at Nel, fully knowing that she was in her child form at the time. Furthermore, when the time came to finish Ichigo off, Tesra freely chose to break Ichigo's arm. He wasn't even ordered to continue torturing Ichigo.
Grimmjow Jaegerjaquez, the 6th Espada. He stabs through Rukia's gut; beats Ichigo to a pulp; cared very little about his Fraccion dying; chokes Orihime for speaking out against him; grabs Rukia's face and nearly shoots her with a point-blank Cero; took explosive potshots at Nel and Orihime just to make Ichigo to protect them so he could get wounded; and only wanted to revive Ichigo just to kill him again. Despite all this, part of the fanbase views him as an Anti-Hero that's already redeemed and ready to join the good guys.
Ulquiorra Cifer, the 4th Espada. Despite kidnapping Orihime, killing Ichigo twice, mocking Ichigo about Rukia's "death", and tearing Ishida's arm off, Ulquiorra remains one of the best-liked characters in the series, and his improbable pairing with Orihime is possibly one of the most popular pairings in Bleach. There's a large amount of Alternative Character Interpretation going for him, but this can get out of hand when it involves seeing him as having never done anything evil.
Shukuro Tsukishima. A lot of people hate him and call him "Aizen 2.0"... but a lot more adore him, even though he Mind Raped almost all of Ichigo's friends and family, nearly killed Orihime and Chad when they started figuring it out, and put Ichigo through a horrendousHeroic BSOD. Why? Because he's hot
Ear Worm: Several of the openings and endings. considering there are now 16 openings and 23 closings, the Bleach music tends to be a good listen in general.
Evil Is Cool: Several of the Arrancar exhibit this, but the ones that stand out are Grimmjow and Ulquiorra. They constantly score in the top five of the show's character popularity polls. Being badass, good-looking and having cool personalities might have something to do with that.
Evil Is Sexy: Many of the Arrancars, Stern Ritters and a good percentage of the movie characters. It seems that being a bad guy in Bleach requires showing copious amounts of skin.
Special mentioning goes to Bambietta's popularity among fanboys (and some fangirls) because she's unapologetically sexy, very aware of it, as well as a big example of a Bastard Girlfriend.
There's also a milder, but still very vocal one, with fans of YuYu Hakusho. While YYH concluded years ago, fans of the series accuse Bleach of being a ripoff. Made hilarious by how the Pilot episode of Bleach was rejected by WSJ because it was too similar to YYH, which had Kubo tweaking the plot/visuals quite a bit before re-sending it.
Fan Nickname: The sheer amount of these in the main page is enough for Bleach to get its own page on it.
Ichigo has had varying degrees of Foe Yay with pretty much all of his rivals so far, starting with Ishida.
Grimmjow's obsession with Ichigo. Seriously, at first he just thought of Ichigo as an annoyance, but it got progressively worse, until the point where everything coming out of his mouth and his entire goal was to fight Ichigo. Not to mention how he chose to keep that huge scar on his chest just so he could be reminded every day of how Ichigo defeated him. Grimmjow also got inordinately pissed when he found out Ulquiorra's been going after "his prey" (Ichigo).
Ulquiorra/Ichigo. The fact that Ulquiorra puts his arm through Ichigo's bare chest which results in a gaping hole. And how Grimmjow later mentions that Ulquiorra only puts that hole on his favorite victims. And later on Ulquiorra blasts Ichigo again which causes the hole to get even bigger.
Grimmjow/Ulquiorra. Especially on Grimmjow's part.
Neliel's relationship with Nnoitra can give off a few vibes of this, particularly on his end of the spectrum. One particular scene is where they lunge their swords towards their faces, but abruptly stop.
Nnoitra: "Why did you stop your sword?"
Nelliel (smirking): "Why'd you?"
Not so much "Foe Yay" as "Rival Yay," but Renji seems to have a whole lot more on his mind than just becoming able to beat Byakuya...
Hell, Nnoitra/Orihime. That spoon seemed a little too interested in her. Eeeep.
Ulquiorra/Orihime. The "hand-reach" and "slap" scenes alone would more than qualify, but then you get Ulquiorra telling Orihime that her dress looked good on her, Ulquiorra almost touching her chest, Orihime watching him sleep and calling him "Ulquiorra-kun" in the Unmasked short story, Ulquiorra's somewhat possessive nature over her (like refusing to hand her over to Ichigo, even though Aizen pretty much told him to), Orihime being basically the only person Ulquiorra ever took interest in, Ichigo of all people noting that Orihime seemed upset about Ulquiorra's death... and that's just the stuff in-universe. Out-of-verse there's Ulquiorra's second volume poem being aimed at Orihime and ending with the line "because of the heart/I lust for everything about you", and, according to Word of God, Orihime's second volume poem being connected to the location of Ulquiorra's number tattoo ("in the fourth/direction there is no hope/the fifth/is at the heart"). Yeah, Kubo loves this.
Grimmjow/Orihime. Considering that she's pretty much the ONLY character in the series he's done anything decent for, (even if he wanted a favour off her after it), some of his behaviour/dialogue towards her (handcuffs, anybody?) and his total lack of personal space with her. And there's the "Now you have to do something for me" remark. (Yes, it turned out to be to heal Ichigo, but it STILL sounds sexual, and his face did not help at all.) Not to mention, he seemed somehow bothered by her wounds from Menoly and Loly, which coming from a man who didn't even bother to mourn his dead subordinates, is definitely interesting. This is probably the second most popular Foe Yay Orihime ship behind Ulquiorra.
Aizen/Ichigo, culminating with the ultimate stalking phrase: I've known about you since the day you were born. Thank you, Aizen. Your constant smirking, lack of personal space and smexy hairdo have put you on the level of Foe Yay as the Borg Queen and the Joker. Not to mention Aizen telling Ichigo "You are the very thing I'd been searching for" and telling him not to disappoint him because he knows he's a strong fighter.
There is an uncomfortable amount of this between Loly and Orihime. When not beating the crap out of Orihime, Loly is stroking her hair, calling her "Orihime-chan" ("little Orihime"), invading her personal space, caressing her face, pinning her against walls, tearing her clothes... it's actually very easy to whip out Alternate Character Interpretation of Loly as a Depraved BisexualClingy Jealous Girl who's either: a) directly targetting Orihime, b) trying to assess her "superiority" over her via getting into her personal space, or c) being at the same time jealous and drawn towards her.
Muramasa got this with Ichigo during their last fight, ending with Ichigo holding Muramasa's hand as he slowly dies, happy to have found someone that genuinely connected with him, that "connected" part is up for interpretation, of course.
And in the Bount filler arc the Ax-Crazy villain Yoshi called her opponent Rukia "cute", says that she's making her excited before giggling and tears at Rukia's clothes with her weapon while generally fighting very close to her while trying to kill her.
Kaszeshini is a Ax-Crazy, psychotic, sneaky bastard who licked his weapon at one point, and wrapped the chains from it around Ichigo before Shunpo'ing so that he was basically draped over said berry.
As of chapter 525, Zaraki x Unohana is practically canon. Expect a deluge of shipping fics.
Freud Was Right: A Bleach character book lists the locations of the Espada's Hollow holes, with a few being oddly specific and causing a stir. Halibel's is her womb, Zommari's is his right nipple, while Szayelaporro's is his glans. And they have been wearing them on their face. It may be time to awkwardly re-examine the Zanpakuto.
Genius Bonus: Kubo packs a lot of folklore, legends and mythology from both Shintoism and Buddhism in almost every character, plot reveal, and world-building mechanic. If you're familiar with this sort of thing, some revelations can seem quite clever. If not, good luck making sense of it.
Kenpachi never makes past 9th in popularity polls over in Japan, but he's a big hit in America.
Second Espada Baraggan Luisenbarn is much more popular in the west than he is in Japan, his popularity exceeding Aizen's in some places.
Shunsui also has a considerably larger fanbase with the American Audience.
Mexicans love Chad, seeing as how he's half-Mexican.
The series as a whole is still considered one of Shonen Jump's "Big Three" in the states despite now languishing in the polls in Japan and having had its position usurped by Toriko.
Growing the Beard: While many will look to Rukia's arrest as the scene that really made the series intriguing, most of Bleach's run consisted of fans bombarding the series for Arc Fatigue, Four Lines, All Waiting, the main cast being Demoted to Extra or Out of Focus, the Shinigami getting the brunt of the spotlight, and the lack of deaths for the good guys (all of which first began in the Soul Society arc). Therefore, we can say that pretty much everybody agrees that the final arc is where Bleach has grown the beard, as it removes much of its past flaws while getting straight to answering the Myth Arc, providing a credible threat in the Stern Ritters and
Harsher in Hindsight: When Ishida went to Hueco Mundo he announced to the arrancar he was fighting that "Aizen's True Enemy isn't a Shinigami, but a Quincy!" Fast forward a few arcs. The Vandereich, an organisation of Quincies has brought Hueco Mundo to its knees and, not satisfied with that, decided to do the same thing to Soul Society.Curse you, Ishida!
Hilarious in Hindsight: Waaaaaaay back in the Soul Society arc at Ichigo and Byakuya's fight at Sougyoku Hill, Byakuya was talking shit about Ichigo's Bankai being too small and puny to be a real Bankai. Fast forward a few hundred chapters and Yamamoto's Bankai is even smaller than that.
Early in the series, as soon as the first chapters/episodes, Ichigo makes an off-hand comment about how people think he's some sort of delinquent for having natural orange hair, and that if he cared what they think he'd of just dyed it black years ago. Hundreds of chapters later, and Ichigo's Final Getsuga Tensho does exactly that while it's active.
Throughout the series' run, a popular—if unsubstantiated—pairing was Unohana x Kenpachi. In Chapter 520, you learn that Unohana was the first Kenpachi, she trained the current one, and... oh yeah... her real name is Yachiru, aka the only woman Kenpachi ever admired!... Although said respect seems to be saddled with what looks like an incredibly violent grudge. Depending on how you interpret Chapter 523, it's either the creepiest and bloodiest and most Creepy AwesomeFoe Yay ever or Ship Sinking to an immense degree.
Jumping the Shark: You'll find that a lot of fans have different views on when this happened. To save you some time, pick any arc. Literally any one. There will be someone who tells you it's the worst thing to ever happen in Bleach.
Like You Would Really Do It: Removing the Sanrei Glove allegedly results in the permanent loss of a Quincy's power. Uryu removed it, lost his powers and got them back better than ever. Similarly, Final Getsuga Tensho was claimed to permanently rob Ichigo of his Soul Reaper powers. Took him one short arc to get them back.
A broken bankai is gone for good no ifs ands or buts about it (not counting ones with unusual properties like Komamura's and Kurotsuchi's). Ichigo and Renji's bankais are broken by the Vandenreich. They're currently in the process of getting them back, but we're unsure if they'll be the same Bankais that we've known.
Sosuke Aizen. The man had the entire governing body of the Soul Society slaughtered and replaced by him and his henchman without anyone noticing, then manipulated everyone with ease in a great, long-running Gambit Roulette to steal the Hogyoku trapped in Rukia's soul, take over the Hollow world, create a new army of soul-eating supersoldiers, and then take over... pretty much everything else. He had backup plan upon backup plan, faked his own death, nearly stabbed to death his fiercely-loyal lieutenant (who remained fiercely loyal afterwards, convinced that he was being manipulated himself), and plans to obliterate Ichigo's hometown to fuel his ambitions. And oh yeah, when he turns evil he can slick his hair back sans gel or styling mousse. How do we know that his hairstyle isn't just another one of Kyoka Suigetsu's illusions? Sit down and think about THAT.
As of 453 there's Tsukishima. Who has managed to insert himself in Ichigo's life, brainwash everyone else into thinking they know him from years ago, and taunt Ichigo with it.
The Vandenreich Leader of the final arc is looking to be this, as he decided to take over Soul Society after dominating Hueco Mundo a moment after one of his scouts stated that five days that they would attack. He has taken the Soul Society off-guard and has so far made it certain that he intends to keep anyone that could disrupt his plans out of the fight and has so far has not been pushed into a corner.
And the time he seems to be pushed into a corner? That's NOT him, but his Master of Disguise subordinate. Magnificent. And then he kills said subordinate... Bastard.
Like Aizen before him, Tsukishima seems to LOVE trolling the hell out of Ichigo. And Ginjo too.
Mis-blamed: While many fans criticize Kubo Tite for glacial pacing leading to Arc Fatigue, the most consistently reviled arcs are Invading Army, Bount, and Arrancar. Of those three, the first two are anime-only Filler which Kubo had little to no involvement with. Blame the screenwriters for lackluster plotlines if you want but they had to air something while waiting for the manga to progress or else risk losing their timeslotnote given the anime's eventual fate, that wasn't just an idle threat. As for the Arrancar arc, interviews with Kubo suggest that he'd planned for it to be shorter but his editors at Shueisha pushed for much more attention given to the individual Arrancar characters. And blame the editors for the years it took to get any resolution to those plotlines if you want, but the reason they were pushing the Arrancar in the first place was their unexpected popularity with the fanbase.
Orihime. Before she was kidnapped, she was perky and bizarre, invoking feelings of protectiveness. Post-kidnapping even more so, what with her woobieness and all. Just don't suggest that to her Hate Dumb.
Periphery Demographic: One of the largest, strongest and craziest in the history of Shonen manga serialization. The generous amount of Action Girls and Clothing Damage the male characters suffer are major reasons why Bleach has quite a large female fanbase. In addition, there are several traits on this series that appease to the Shoujo fans: on one hand, Rukia and Ichigo get quite a bit of Ship Tease in the anime while on the other Orihime is a straight-up shoujo heroine placed in a shonen environment (cheerful personality hiding quite the issues, Magical Girl-like abilities, shoujo-like affections for Ichigo and borderline Romantic Two-Girl Friendship with both Rukia and Tatsuki included).
Seasonal Rot: While the manga is still ongoing, by the time the anime reached the Fullbringer arc, it became more and more obvious that both the animators and the voice actors were putting less and less effort into it, ultimately culminating in the anime being unceremoniously swept aside to make room for a Naruto spin-off.
While the entry elaborates more on just how bleh it gets at its absolute worst, we'll give you a bit of a preview. The three most prevalent characters in the ship wars are Ichigo, Rukia and Orihime. Rabid fans of both Ichiruki and Ichihime are notorious for clawing out each others' throats on a daily basis, while those that support Ulquihime end up primarily going against Ichihime.
Ship Mates: On the more benign side, fans of one pairing generally support another pairing that makes a b-line for theirs. Those that ship Ichigo with Orihime tend to like Rukia, so they usually pair her up with Renji (which makes sense considering their backstory). Those that prefer Ichigo with Rukia are often more than happy to give Orihime off to Ulquiorra or Ishida (or sometimes Tatsuki or Riruka, while allowing Renji to go with Tatsuki. (Even when they've never met.)
They Wasted A Perfectly Good Character: Pick a Bleach character at random. There's at least a 20% chance that at least some fans feel this way. Not helped at all by Kubo's tendency to suddenly introduce a ton of new characters and not really go anywhere with most of them either.
They Wasted a Perfectly Good Plot: Speaking broadly, this probably describes a lot of people's feelings about the series. It's a unique concept with some quirky characters, but complaints about the series being bogged down by long arcs, repetitive writing and typical shonen cliches are frequent. On a more specific note, the moral ambiguity of the Soul Society and the crappy conditions of the afterlife have been shown to us many, many times, yet none of the characters have really sat down and talked about it. You sometimes wonder why Kubo bothered putting stuff like that in if he was just going to end up writing a straight action series, unless he did so because he wanted to flesh out his action series more.
Now, this seems to be heading into a subversion, as Kubo's pulling the stops to address much of the Myth Arc and the moral ambiguity much more often now.
Unfortunate Implications: Many fans set the series under fire for having a seeming sexual favoritism of men over women. While it's not half as bad as other shonen or seinen series, it's not completely untrue.
Most female characters are battle-active but they usually end up fighting stronger opponents and often need saving by men. Such as when, Soifon, a female Captain, tried to fight Baraggan and had to be saved by Hacchi, a former male lieutenant who didn't even need his zanpakuto. Or, when Nel fought Nnoitra and was moments away from winning, when she suddenly reverted to her almost useless child form and had to be saved by Kenpachi Zaraki. Just as Rukia was the only one to lose her fight against Xcution, albeit to Riruka, who was another girl. But for the most contentious example, see the character section below for what happened between Unohana and Zaraki.
There's also 17, or so, male Captains between the Gotei and the exiles, whereas you can literally count the number of female captains on one hand (Yoruichi, Sui-Feng, Unohana, Hikifune, and Shutara). Just as the number of male lieutenants outnumbers the females. What's more, the male lieutenants tend to have greater offensive capability and see more action, while half the female lieutenants have yet to eventake part in a fight.
Further, there's the fact that every major faction is lead by men: the Gotei 13, Team Urahara, The Vizards, The Espada, Xcution, Squad Zero and The Vandereich. Not one has a female in charge.
Lastly, and perhaps the most disturbing trend, is Kubo's habit of killing off every female who's been in a confirmed relationship. Masaki, Katagiri, Hisana, and Miyako have all died. Plus, Tousen's friend and Giriko's wife were both murdered by their husbands. Yet, the males in each relationship have survived except for Kaien and (much later) Giriko.
American culture has a relatively strong taboo (and in some areas, relatively strong LAWS) against first cousin marriage, while in Japan cousin marriage is fully legal and perceived more as quaint and odd than Squicky. Some American fans' reaction to the arranged engagement between first cousins Masaki and Ryuuken (which is presented as a casual aside) brought the dissonance to the front.
Japanese culture tends to view child abuse as a private problem that should be dealt with inside the family first and foremost, while Western attitudes are much more interventionist. From a Western perspective, Chad and Orihime both living without guardians by age 15—Orihime has been living alone since middle school, specifically because of parental abuse, and having limited economic support from her only living relative instead of living with her—can be difficult to suspend disbelief for. Reality Is Unrealistic, in many Western countries, even America, there are many officially and de facto independent minors in situations ranging from parental abandonment to walking out themselves to separation agreements that provide support but not control.
The Woobie: Most of the good guys at some point achieve Woobie status, but the ones that stand out are, not surprisingly, the nominal cuties:
Orihime, who already had hidden issues, suffers one Heroic BSOD after the other in the Hueco Mundo arc. This culminates with her breakdown when Ulquiorra almost kills Ichigo in front of her. After so much, the girl needs a hug.
Momo. If Aizen's betrayal and stabbing her wasn't bad enough, everyone assaulting her because of Aizen's illusions in the Fake Karakura arc squarely makes her a woobie.
The replacement of "Shinigami" with "Soul Reaper" in the English releases, something that the Japanese studio actually agreed with.
The Spanish occasionally gets partially cleaned up as well. Yammy screaming "¡Suerte!" (Luck!) was changed to "¡Qué suerte!" (What luck!).
Another change in the Spanish: As he uses Sprenger on Szayel, Ishida goes from saying "Hasta Aqui" (see you later) in the original, to "¡Está terminado!" (It's over!) in the dub.
Assorted Character YMMVs
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Alternate Character Interpretation: His hero complex. Is it because he truly cares about his friends' safety, or has his trauma from his mother's death fueled his need to save people comes from his own perceived inability to save his mom?
Base Breaker: An interesting protagonist with his fair of Badass moments, a Jerkass that's obsessed with protecting people when they flat-out don't want it, a Canon Sue that steals the spotlight from everybody else, or a generic shonen hero that gets far too many ridiculous power-ups?
Canon Sue: As the series has progressed, Ichigo has been given more and more powers, to the point where in the current arc of the manga, he's been revealed to have every single major power type in the series. To list them off, he's part Shinigami, part Hollow, he's a Fullbringer, and he's part Quincy. Beyond that, all his allies rely on him to fight their battles for them, and in many cases cannot win without him.
While his mother's death caused by his own impulses is sad, Xcution basically mind-raping him with their identity inserting powers to make Ichigo seem insane and then take his powers away is harsh.
Vandenreich is killing every soul reaper we know and Ichigo's currently imprisoned and is forced to listen to their very likely dying screams.
Base Breaker: An odd case, as there's a distinct lack of a true Hatedom over her. Nevertheless, we've found three different camps that hold a separate view of her character.
Many view her in a positive light, considering her to be one of the more compelling and likable Shonen heroines in a long time. Even those who dislike Ichi/Ruki actually enjoy having her around, and they happily pair her up with other characters instead. Their only real complaint would be her lack of development as a fighter and her being Demoted to Extra since the Aaroniero fight, which is more of a strike on the writing than it is on her. At most, you'll find fans who still like her personally, but dislike the lengths of the adoration of her.
There's the neutral camp, who simply don't find her to be an interesting character (or at least, as interesting as the other characters). These are the types that get aggravated over her high amount of popularity and prevalence, but they won't wage a Flame War over it in the same way that they do for, say, Inoue or Hitsugaya.
There's a section that dislikes Rukia because they feel she comes off as a jerkass. They find her to be anywhere between cold (her lack of emotion when Chappy wrestles Ichigo to the ground), abrasive (her vitriolic relationship with Renji and Ichigo), selfish (her wanting to get executed out of guilt for killing Kaien) and/or smug (disregarding Riruka as a worthy enemy because of her being human). Surprisingly, there seems to be very few who feel this way about her (it's not even at Vocal Minority levels), at least in those who'll admit it.
The Woobie: Her back story completely show her as this.
Alternate Character Interpretation: Her crush on Ichigo, prior to the Lost Agent arc. Was it innocent and sincere, or borderline obsession? After she gets over the Hueco Mundo debacle, she shows moreaffection towards Ichigo than normal; is it because she's more open about her feelings, is it because she's back to being her Genki Girl self (and is naturally more enthusiastic), or is it because she's accepted that it's unrequited and thus more comfortable about showing it since he's still clueless?
The ones that twist her into a Possession Sue, believing that she deserves a pass on all the shit she goes through because she's a girl.
The ones that feel bad for her frequent track record of not being able to develop much, though they tend to blame the author himself for making her out that way.
The fans that find her to be a useless, stereotypical Damsel in Distress that can't get over her lust-filled obsession with Ichigo. Often while touting Rukia's thoughts on him (whether romantic or not) in OMG TRUE LOVE.
Memetic Sex Goddess: Considering that she had a completely naked Rangiku on top of her, this was to be expected.
They Wasted a Perfectly Good Plot: During the Fake Karakura Town arc Ulqiorra implies that Aizen has done something to significantly alter her. This is never mentioned again. As well, when she's captured by Aizen, she vows to use her powers to return the Hogyoku to a state of non-existence. This never comes up again.
The Woobie: One of the biggest in the entire series.
The first camp enjoys Chad's quiet side and his development prior to the Hueco Mundo arc, but bemoan his constant track record of losing and following Ichigo too much. The second camp views him as a Satellite Character for Ichigo, and the third camp is indifferent to him, viewing him as The Generic Guy.
For worse, in the X-Cution arc he was Brainwashed and Crazy alongside Orihime thanks to Tsukishima. Fans now whine and bitch about how he "is not a true friend of Ichigo", despite how all of this was beyond his reach and he was shown clearly distressed upon having to fight Ichigo while genuinely believing he had gone mad..
Never Live It Down: While a lot of his decisions afterwards were more reasonable ( sending Ichigo backup in Hueco Mundo, trying to get him out of the way of his suicide attack, restoring his powers and not killing Ishida just for being a Quincy), a lot of fans probably aren't going to forget about him sentencing Orihime as a traitor.
Too Cool to Live: By Yhwach, but not before showing why he is the Captain Commander.
2nd DivisionYoruichi Shihoin
Alternate Character Interpretation: Is she cruelly playing fast and loose with Soi Fon's obvious feelings and leading her on for her own sense of fun, is she aware and simply does not wish to return the feelings but also does not want to burden Soi Fon with rejection, or does she love her but is merely torn between different obligations which cause her to feel she must keep Soi Fon at arm's length?
Die for Our Ship: More than one Urahara/Yoruichi rabid fan has been caught twisting her into a Psycho Lesbian to make Urahara a better "suitor" for Yoruichi.
Jerkass Woobie: To some people. Yeah, she's a bitch, but has damn good reasons.
4th DivisionRetsu Unohana
Alternate Character Interpretation: She claims that she took up her medic role because she wanted to use it to fight more. Given that she changed her name to Retsu and refused to fight even in the face of an invasion, how much of it was truth and how much of it was a lie?
Base Breaker: Her Yachiru characterization. While some fans don't like how she was turned into a Distaff Counterpart of Zaraki and served as little more than a way to further hype his character, others liked the Blood Knight, serenely Ax-Crazy angle, seeing as it would make perfect sense for everyone to fear her with the revelation. Then there are those who accept her revealed characterization, but feel it was poorly used since Unohana was killed by Kenpachi just to hype the latter even though he was already one of the most powerful shinigami in the series.
Creepy Awesome: As of Chapter 523. In spite of how terrifying she is in her true nature, it really is hard to deny that there is something incredibly badass about it.
Nightmare Fuel: If the last page in Chapter 520 didn't convince you, Chapter 523 will, and if that does not do it, then her Bankai and its effects in chapter 526 will most certainly do it.
They Wasted A Perfectly Good Character: The first Kenpachi, the original Yachiru and the worst criminal of the Soul Society, is perfectly willing to die so she could turn Zaraki into a God-Mode Sue. Yeah, many fans are pissed that she's been thrown away like that.
Base Breaker: Some feel bad for her realistic reaction to Aizen's betrayal. Others don't, put bluntly.
Die for Our Ship: A popular target, especially by fans of other Hitsugaya ships: specifically, Hitsugaya/Rangiku. Parodied with their Zanpakuto.
The Scrappy: For temporarily thinking Aizen has some good in him. Well, honey, denial's not just a river in Egypt...
Rescued from the Scrappy Heap: Ever since she re-joined the Shinigami side to fight the Arrancar, showing that she has started to get over her trauma and shake Aizen's More Than Mind Control off her. Reinforced in the Zanpakutou arc, where she's quite more action-oriented than she used to be—her zanpaktou even lampshades this trope with her in this arc. Even more so, she's seen acting rather stable in the Thousand Years Arc, meaning that having Shinji as her new captain and a sort-of Big Brother Mentor has been really good for her.
The Woobie: Aw, you poor girl. Poor doesn't even begin to describe itwhen your childhood friend who swore to protect you with his life impales you with his sword from behind... and the one to blame is Aizen. AGAIN.
Alternate Character Interpretation: There was a scene where he blushed at seeing Rukia sniff a flower while the sun shined in her direction. Did he have a crush on her? Does he still have it?
Badass Decay: Most of the American audience seems to forget that Renji was originally introduced as a formidable opponent, who Ichigo only beat the first time on a fluke. He even has a fanboy in the ranks of his squad.
Die for Our Ship: Has been increasing steadily with time, specially from rabid Ichigo/Rukia fans who think of him as an abusive, misogynistic loser who has no right to Rukia's love.
What an Idiot: Renji trying to use his Bankai several times against the Vandenreich even after seeing firsthand that they can steal Bankai for their own use. One can argue that he was emotionally broken after Byakuya almost bites it, but SHEEEESH.
7th DivisionSajin Komamura
Memetic Mutation: Komamura's reaction when Tosen says he's ugly. It's been used for a variety of other serious lines to inject a bit of comedy, like "I am your father".
Base Breaker: His new transformation as if it's permanent, there will be 2 sides. One who like it or those who think Kubo got rid of the most unique thing about him.
8th DivisionShunsui Kyoraku
Alternate Character Interpretation: A rare case where this is intentional on his part. He freely admits that he prefers to keep his motives and mindset ambiguous and unpredictable.
His strategy to get Unohana to train Zaraki so the latter can take a level in badass. Was it a needless case of sacrificing the second strongest captain after Yamamoto (and the best healer) in order to create a God-Mode Sue? Was it actually another case of Kyoraku recognizing that Unohana was too much of a pacifist and that Zaraki is a more valuable asset on the battlefield?
Crack Theory: Or does he recognise that Unohana is stronger than he is, and with Yamamoto gone, there's no one able to keep her in check and, given her closeted instability, she now presents a threat, and he's just using Zaraki as a convenient excuse to get rid of her?
Why did he go to the living world, on his own, to relay a message to Ichigo's Muggle friends when he could've sent Nanao? Was it because he's more concerned about other peoples' feelings than Yamamoto, was it his way of showing proper gratitude towards Ichigo, or was it because he's willing to take the blame from Ichigo's friends over whatever happens to Ichigo? Perhaps it's all three?
Memetic Molester: His behavior towards his subordinates occasionally seems rather suspect, especially towards the future Lieutenant Nanao Ise during the flashback arc.
What an Idiot: His order for Unohana to train Kenpachi in a Duel to the Death, resulting in Unohana's demise and depriving Soul Society of a seasoned warrior. In the wake of Gotei 13's massacre at the hand of Vandenreich's initial attack (over 2500 out of an approximate 3000 or so members, for the record) and the fact that Unohana was not only at the time the second-strongest fighter behind Yamamoto, but the Soul Society's best healer bar almost none (with only Tenjirou surpassing her), there's really nothing else to call it, especially from the usually Genre SavvyShunsui of all people!
9th DivisionShuhei Hisagi
Ensemble Dark Horse: Tite Kubo was very surprised to hear how popular Hisagi was. He admitted he would have preferred fans to have waited until they could get to know the personality rather than latching onto a character that (at the time) had barely been revealed.
Base Breaker: A badass with surprising Hidden Depths, or a testosterone-induced brute that's far more powerful than he should be?
The Scrappy: Kenpachi lost a decent amount of fans after the tie-in novel written by Ryohgo Narita made him into a God-Mode Sue. So much so that Kenpachi's loss at Yhwach's hands was met with a fair amount of rejoicing from the more annoyed readers. Then there is the fact that in order to hype the character Kubo killed Unohana. Lots of fans were pissed.
Crazy Awesome: Quite simply, Kenpachi is insane. Before he became the Captain of Squad 11, he had nothing — and did nothing — but fighting and killing.
The Scrappy: His sadistic attitude about his victims, and especially his maltreatment of Nemu have earned him this status with parts of the fanbase.
They Wasted a Perfectly Good Plot: Some fans feel this way about the conflict between him and Ishida, especially given Mayuri's escape without comeuppance and that his actions were largely brushed under the rug afterward. Kubo wasn't planning it to go that way, however, as he wanted to pit Uryu and Mayuri into several fights before Uryu finally avenged his grandfather.
With Uryu's Face-Heel Turn and joining the Vandenreich, there may be resolution to this after all.
He's shown to be awfully friendly towards the young Captain Hitsugaya. Run, Hitsugaya, RUN.
Not to mention the memes that got started once his zanpakutou was shown during the filler arc. Specifically, that arc showed that his Bankai is two little boys and he is over 1000 years old. Though since the zanpakutou are supposed to be a reflection of the person you could say he is young at heart.
Epileptic Trees: He looked like a more cheerful, purple-haired Ichigo. Lots of fans believed that Ichigo was his reincarnation. But he wasn't. He's actually Ichigo's late cousin.
Villains and Arrancars
Alternate Character Interpretation: Is he actually planning everything out to the letter, or is he exaggerating his involvement by taking credit for stuff that happened outside his sphere? Maybe he's trying to psyche out his opponents with absurd rants and random Ass Pulls? Does he really believe things are due to the will of the Hogyoku, or is he attempting to deflect that he's actually improvising? Hell, maybe he's a complexity addict who's so narcissistic that he thinks everything that happens is because of his will.
Invincible Villain: Aizen lives and breathes this trope. Where a Villain Sue just always wins through some contrived and nonsensical reason, Aizen wins by being disproportionately stronger than nearly everyone else in the entire series.
It Was His Sled: Aizen being the Big Bad was a major spoiler for its time, but the series has gone on for so long with Aizen as the main villain, that his status as the villain is no longer spoiler-tabbed here.
Nightmare Fuel: In Chapter 419 and Episode 309, his final transformation. Jesus, Kubo.
Magnificent Bastard: Was a very collected, calculating and cunning antagonist, more than proving himself capable of (for the most part) realistically adjusting to any given combat situation, if not plan out events well in advance, and when needed, advantageously switching up several his plans over, around, behind and above one another to suit the situation. His intellectual, almost philosophical speech-taunts to his opponents, his impressively formidable displays of power and his resourceful intellect also earned him a strong amount of popularity for many sectors of the fandom, up until the Deicide arc, at least. And even then it may be part of his plan.
Moral Event Horizon: While stabbing Momo and revealing he was manipulating her to be loyal to begin with is bad, most fans were ready to give up on him Once he has Hitsugaya stab her while using his powers of illusions to trick him to think she was him
Alternative Character Interpretation: When giving Ichigo "The Reason You Suck" Speech, was he trying to motivate Ichigo to regain his resolve as a backup in case his own plan to kill Aizen failed, or was he just doing it for his own amusement? Hell, was his messing with Rukia out of random sadism, or was he actually trying to delay the execution (since Ichigo appeared almost literally at the last second)? Knowing Gin, it could very well be both.
Draco in Leather Pants/Misaimed Fandom: He was supposed to be creepy and off-putting, but gained a rather significant fangirl following regardless. It's gotten worse since his betrayal of Aizen. Several fans have gone so far as to call him a "good guy," despite his psychological torture of Rukia, his gleeful bifurcation of Hiyori, and the fact that he attacked Aizen for Rangiku's sake and no one else's. You could argue that he's an anti-hero, but flat-out calling him a "good guy" is going too far. And it's also even more blatant when fans claim that Rangiku is a slut or an ungrateful bitch for moving on with her life and not mourning him for the rest of her life.
Ensemble Dark Horse: Tite Kubo never intended Gin to be popular. He wanted him to be creepy. He was very surprised by how popular Gin became.
In Japan he has a Kansai Regional Accent. The Kyoto accent is softer, more polite and more indirect than standard Japanese. They couldn't quite pull that off for the English version seeing as it would sound downright silly and uncharacteristic, so instead he gets a faux-British accent with a facetious tone.)
The Scrappy: He's easily disliked by nearly everyone of the fanbase due to his hypocritical reason for joining Aizen, often by expressing distaste and groaning at his speeches about justice. This got worse when we learn that his version of justice actually means "I want revenge for my friend's death", since it makes him even more of a Jerk Ass than before. This is exacerbated when he calls Komamura (remember, Tousen was the first person not to treat Komamura as an outcast) uglier than he thought.* This is in contrast to Rangiku and Hisagi, who briefly comment on how they like him better without the mask, since he is no longer hiding anything
Alas, Poor Scrappy: Nevertheless, when he's thoroughly defeated, barely able to talk and finally confronted by Hisagi and Komamura, he admits that he was in the wrong just before dying, causing many fans to feel bad for him in the end.
Evil Is Sexy: Evil was sexy at first, then evil opened its mouth cover and got kinda creepy (although some people still thought it was sexy). Then evil released its Zanpakuto, and daaaaaaaamn, evil's now beyond sexy. Like "who cares about Yoruichi and Nel at this point?" sexy.
Said interpretation may have been influenced by the fanfiction Uninvited Guests (one of the more notable comedy fics in the Bleach fandom), which made her into a Yandereout of sheer amusement—one who was attracted to Hitsugaya's Blood Knight tendencies and basically ditched Aizen to follow him.
Alternate Character Interpretation: His final moments are of some contention. Was he trying to ask for forgiveness by reaching out to Orihime? Was he trying to get one final chance at touching someone before he died? Was it his way of symbolizing that he understands what a human bond is?
Alternate Character Interpretation: He clearly has an inferiority complex, but there's enough ambiguity in its execution that this crops up as a result. Some would say his sexism is just a ruse to cover up his insecurities. Nelliel was the only one he displayed sexism towards, but he wouldn't been admit it to her face, not even when she asked him why he wanted to fight her.
Another reason for his utter hatred of her could be that, during many of their fights, Nelliel would never finish him off, which Nnoitra, as a Death Seeker, took as the ultimate insult and kept trying to provoke her into killing him off. That, and she was rather condescending towards him, going so far as to belittle his entire mindset as primitive and unworthy of a warrior.
Awesome Music: Treachery fits magnificently when he releases his Resurreccion.
Draco in Leather Pants: Not nearly as much as others, but he does have his share of fangirls who don't seem to care that he's a male chauvinist and an outright creep. Some fan arts even portray him as being far more good looking than he actually is.
Draco in Leather Pants: He does plenty of awful things throughout the series, and his overall personality is petty and sadistic. Despite not being any less of an asshole than most of the villains in Bleach, many fans treat him as an Anti-Hero who only wanted a good fight (that's actually more Zaraki's schtick than Grimmjow).
Heck, this wiki's characters page makes fun of him.
Unfortunate Implications: His What Measure Is a Non-Human? speech combined with his dark skin color (contrasted with Byakuya's light skin) brings subtexts of racism in the series. However, we get a rare subversion; Byakuya counters by saying he never lifted his sword at Zommari for his species. Byakuya lifted his sword at Zommari for endangering Rukia.
Complete Monster: One of the most depraved and horrific characters in this series, bar none.
Squick: Incarnate, even more so than Mayuri. Even his "pretty" resurrection gets pretty gross when you realize it's a parasitic worm. His sword's name translates to "you will fornicate", for crying out loud! Since he specifically wants people to hate him, appearing as grotesque as possible is likely intentional on his part, or he could just be a narcissist.
While a great many people rejoiced when they apparently bit the dust, others felt a little bad for them in spite of it, especially since Yammy just brutalized both of them because he was bored. They both get a slightly more sympathetic sendoff in the anime, since Menoly was more reluctant the second time they went after Orihime, and Loly seems to have gradually gained some respect for Orihime, if her almost coyly smirking at Orihime right before Yammy throws her against a wall is anything to interpret.
Since the animation of Loly's scenes with Orihime called special attention to the Foe Yay between them, a growing interpretation of Loly as a Depraved Bisexual has started to crop up.
Also open to interpretation is the reason that they decided to go after Orihime a second time after she had gone through the trouble of healing them, once they were mauled by Grimmjow. Much fan wank ensued (see below), but it should be remembered that these two Hollows, spirits born from death, despair and fear, were faced with a being that can literally rewrite reality so that events do not occur (i.e. revive them). Taken in this context, Orihime is less like an angel of mercy to these two and more like an Eldritch Abomination from their perspective - a being whose nature and abilities are so alien that they outright defy explanation. Considering this, it's understandable that they would react less than pleasantly to what happened to them.
A more clear example is the fact that both of them are (big surprise) popular among Orihime haters.
Evil Is Sexy: Loly may be an insufferable bitch from hell, but at least she's a hot bitch, plus her outfit is quite nice. Menoly's not bad looking either, despite the haircut.
Jerkass Woobie: For some, that would be Loly. A few also feel for Melony, too, since her primary problem is that she follows Loly loyally in spite of her own doubts.
The Scrappies: Subjective, but Menoly's smugness and Loly's complete obsession with Aizen, plus her absolute bitchiness to Orihime, just makes them really unlikable characters, especially if you compare them to the Shipping Fan Dumb...
Epileptic Trees: One of the mysterious "spoils of war" Mayuri collected from Szayelaporro is believed by many to be her remains. Kubo has said the spoils are important, and we have seen a body on Mayuri's table in the final arc after the Vandenreich invasion, so we'll see if it's her.
Evil Is Sexy: This is one of the main reasons for her popularity, not that we can blame her fans.
Tear Jerker: Lilynette's death is the anime is sudden and very heartbreaking; Lilynette takes a blow for Starrk and dies very quickly. The following shot of Starrk calling for Lilynette as smoke from the attack reveals her fate adds to the revelation of her death.
Emilou Apacci, Franceska Mila Rose, and Cyan Sung-Sun
Evil Is Sexy: Each has something appealing in the looks department, but Mila-Rose takes the cake; dark skin, Stripperific outfit, a Rangiku-like face, busty chest, curvy figure, nice-looking rear.... still doesn't hold a candle to Harribel, though.
Alternate Character Interpretation: Was she babysitting Nnoitra to stick it to his chauvinist beliefs, or was it due to her feeling obligated to protect a comrade (even if he was a prick)?
Broken Base: Half of her fans prefer her child form, while the other half prefers her adult form. Her child form is either funny or annoying, while her adult form is either condescending and boring, or Badass and hilarious (see her glomping Ichigo).
Moral Event Horizon: He wants to kill Shishigawara, just because he might become too powerful for Ginjo and Tsukishima to handle, without any real basis over why. Not even Tsukishima had done anything so clearly self-serving and cold, but he's acting rather nonchalant about being told to kill his most loyal follower.
Moral Event Horizon: Revealed after his death, strangely. He randomly killed his wife with Time Tells No Lies, just to test out his power, but to his defense, he did try to stop, which interfered with his power and burned out his right eye.
The Scrappy: In the same vein as Zommari. He seemed interesting at first, until he became Drunk with Power in such a way that it felt massively out of character. It's the biggest reason as to why the fans were fine with Kenpachi slicing him in half.
They Wasted A Perfectly Good Character: It seems like she simply walks away after her arc is over and won't return... yet the Hollows and Arrancar do. What's more, other Fullbringers reappear in the final arc before her.
Alternate Character Interpretation: He claims that he enjoyed driving his parents to suicide, but when someone insinuates that he abandoned them, he completely flipped his shit. There was also a scene where he was crying, bringing to question whether or not he regrets his parents' deaths.
The Scrappy: Unusually, he started off with a pretty sizable fanbase by the time he made his debut, but once his Moral Event Horizon was revealed, he's fully devolved into one of the most disliked Fullbringers.
Base Breaker: Either you think he's funny, adorable, Woobie-ish due to his backstory and a Plucky Comic Relief, or you want him to die in a fire for being an annoyance to Ichigo all around. There is NO middle ground.
Crazy Awesome: An old friend of Yoruichi, a one-time ally and trainer of Ichigo, both of whom she shoots out of a giant fireworks cannon into the very heart of the Seireitei.
Alternate Character Interpretation: Is he a well-meaning man who did what he could to prepare Ichigo for the kind of life having spiritual powers would bring him, and who only held back on telling him about his past because he might not be ready to hear it? Or has him keeping so many secrets from Ichigo done nothing more than cause him undue pain, especially since Ichigo usually ends up hearing it from the villains instead? Does he treat his son more like a weapon than a person, encouraging him to put himself in harm's way and only getting involved in his struggles when he absolutely has to, and putting a lot more faith in Urahara's complex and morally dubious plans than he really should? Even a couple of the characters (including Isshin himself) have said that his parenting skills kind of suck. In fact, Isshin suggests that, of the pair of them, Ryuuken is the better father, because at least he's been honest and consistent about what he wants for Uryuu.
Alternate Character Interpretation: Is he a genuinely emotionally abusive father who either doesn't understand or even worse doesn't care what his merciless criticism is doing to his son, or is he being harsh only because the spirit world will be harsher and if Uryuu is determined to stay involved in the face of Ryuuken's opposition he has to be ready to face it? On the one hand, Ryuuken has said some egregiously horrible things to Uryuu ("I have no interest and you have no talent" being kind of the standout example, given how young and impressionable the kid was at the time), to the point where (generally polite and dutiful) Uryuu can't stand to live under the same roof with him. He's also tried to police who Uryuu is friends with, which is a major red flag for abuse in real life. On the other hand, Ryuuken's apparently got a lousy track record at actually preventing Uryuu from sneaking off to see Souken or Ichigo and Company, and the Final Arc suggests Uryuu really is in over his head and going to need to be crazy-tough to make it out alive. The middle-ground position (especially post-"Everything but the Rain") is more-or-less that Ryuuken acted out of love and concern (and accepted that his relationship with his son was collateral damage) but took dissuading Uryuu a LOT further than he should have...the Despair Event Horizon might have something to do with that.
Stoic Woobie: Ryuuken initially appears to be cold, aloof, bitter, sarcastic and hypercritical. Then it's hinted that Beneath the Mask he might be gentle and protective. Then a Whole Episode Flashback arc reveals he used to be a warm and kind personality with high hopes for the future of the quincies until Aizen's Hollowfication experiments incidentally destroyed his Arranged Marriage and he was forced to sacrifice that hope. Then it's revealed he could not fix the problem and had to stand aside while a shinigami fixed it instead. Then his wife was killed and an attempt was made on his young son's life when a folkloric quincy prophecy came true. In the current storyline, he and his son Uryuu are badly estranged because Uryuu is furious that Ryuuken refuses both to use his quincy powers AND to explain his refusal. Ryuuken has downright encouraged his son to come to the worst possible conclusions about his motivations and we still don't know exactly why. Yet not once during all this has Ryuuken complained about how his life has turned out.
True Neutral: Ryuuken's apparent alignment, for at least the past nine years. He outright refuses to support any major faction—Shinigami, Quincy, or otherwise—and while he clearly prefers things orderly he is willing to break rules (his own and other people's) to get things done. He was apparently Neutral Good, or even Lawful Good, as a teenager...and recent events may be pushing him to a Neutral No Longer fate.
Iron Woobie: A genuinely kind young woman, deeply in love with Ryuuken, who is forced to witness his emotional breakdowns in "Everything but the Rain". She keeps her grief for him to herself until the very end of the arc, and holds it together well enough even then to coax him home after his Heroic BSOD. A few years after she manages to help him pick up the pieces of his heart, they Marry for Loveand have a child together, what happens? She falls into a coma and dies.
The Scrappy: He's already gaining dislike for apparently saying he's proud of Komamura to falling to his clans roots of Revenge and becoming a mindless beast driven by it. He's even gloating about the fact that Sajin's life is in ruins and his days as a Shinigami are most likely over.
Magnificent Bastard: He invades the Soul Society immediately after the announcement of his minion's proclaim of a 5 day period, and manages to trick Yamamoto into releasing his Bankai with a simple shape changing Mook.
Moral Event Horizon: He was always a prick, but it really hit home once we find out that he instigated The Purge on half-blooded Quincies, which led to the deaths of Masaki and Uryuu's own mother. What's more, Uryu was one of the targets... meaning Yhwach tried to kill an eight year old boy just for existing. The fans have turned against him full-force after that.
Viewer Gender Confusion: most refer to As Nodt as male these days, but there's still some confusion about his gender, even though he refers to himself as the masculine "boku" in chapter 501. While at a book festival in Germany, Tite Kubo confirmed the gender as male, but some parts of the fandom still think the character is female.
Evil Is Sexy: She's a crazy lady, but she's quite the looker herself, something the camera enjoys pointing out to the audience. She's even aware of this as she screws a random soldier and kills him once she bangs him silly.
They Wasted a Perfectly Good Plot: Some fans had been hoping to see Bambietta use Komamura's Bankai, which she stole during their first battle, in their second fight. Instead, the Bankai were stolen back by their Shinigami owners...giving the Stern Ritter access to their Vollstandig again. Sure, we get to see Komamura fight with an upgraded Bankai, but it still could have been an interesting fight.
Viewer Gender Confusion: Parts of the fandom are convinced this character is female, and most (but not all) English translations claim the character is male. The Japanese refers to Berenice in a manner that does not confirm gender. The character's face could be either female or bishounen and even the name doesn't prove anything as Tite Kubo has given several males feminine names, including the main character. This leaves fans arguing over the gender of this character with no resolution in sight given the very minor role in the story this character has played.
Rescued from the Scrappy Heap: During the Training from Hell segment of the Bount arc, her smug demeanor and grating laugh (in addition to the grating length of that segment itself) made her almost insufferable. After she officially joined the team, she becomes much more tolerable.
Alternate Character Interpretation: Never had any dialogue, barely had any screen time, and we don't even know what Minazuki's gender is, much less its appearance and personality. Therefore, this leaves fans the opportunity to come up with their own ideas about what Minazuki is; some fans think that Minazuki is an Eldritch Abomination that embodies the aspects of Unohana's personality that so many people seem to fear, while others think that Minazuki is apathetic, cold and mute, or that Minazuki continues to be the mysterious enigma that we've seen in the actual arc. Either way, anything goes, since there's not much shown/known about Minazuki in general.
Gotei 13 Invading Army ArcNozomi Kujo
Creator's Pet: She's even worse than Aizen in this regard, and she's consequently earned a reputation for being the most loathed of all filler characters in Bleach.
Black Hole Sue: The entire plot was designed around her, to the extent that her existence required canon characters to have their personalities, powers and even back stories rewritten to accommodate both her existence and to ensure she was the most important character in the storyline. Even the scenes where she did nothing revolved around her as characters worried about her quietness or attempted to cheer her up or plotted how best to protect her.
God-Mode Sue: Even Ichigo took a couple of months to reach his full power. Nozomi took a day and a half. In that time, she went from utterly powerless to being so powerful she was saving lieutenants and captains from villains they couldn't handle and even saving Yamamoto from a Villain Sue he wasn't strong enough to defeat but which she was. She developed any power the plot needed her to have, ranging from Yumichika's Energy Absorption to Orihime's Healing Hands to the ability to naturally open gateways between worlds with a mere thought (something even experts like Urahara and Mayuri need training, science and rituals to achieve). As a comparison, Amagai had a Zanpakuto-negating power, but it wasn't his main ability and it couldn't work on Hollow/Shinigami hybrids. Here, Nozomi only needs to get a sample of your reiatsu to kill you; she's even stronger than Mugetsu Ichigo.
Jerk Sue: She was insulting, aggressive and ungrateful to anyone who showed the least bit of desire to befriend her or protect her, but she was beloved by the characters and never called on it. She was insulted by Kon falling in love with her and treated him abusively, but it only made him love her more. When she insulted people, others would be punished instead of her. For instance, she rudely insulted Rukia's art and Rukia punished Ichigo and Kon for smirking while letting Nozomi completely off the hook.
Neutrality Sue: Her almost perpetual state of stoic indifference allows free reign for the writers to randomly switch her personality from Shrinking Violet to Little Miss Snarker or Leave Me Alone to Declaration of Protection depending on whether the plot needs her to run away from the cast so she can be an isolated damsel in distress, or rushing in to save the heroes from threats only she has the power to fight. Even after her back story is revealed, her personality remains "whatever the plot needs it to be".
Relationship Sue: Kon is Plucky Comic Relief who perves over any big-breasted female and Rukia. He's also the only canon Modsoul with something of a tearjerker back story. Nozomi's creation required Kon's story to be rewritten to justify her existence, his personality is rewritten to make him an atoner for his perverted nature, obssessed with her pettanko looks, and desperate to protect her no matter what. in the end, because she's replaced both Rukia and Orihime as the story's main heroine, this causes Kon to replace Ichigo as the main hero who saves the day, precisely because he's in love with her.
The Scrappy: She was accused of being a Flat Character from the get-go by the fans. Come a few episodes later, and she's even more reviled than Aizen.
Only the Author Can Save Them Now: He has command over (stronger and more aggressive) copies of Kenpachi, Kyoraku, Ukitake and Unohana. His army is leagues above Espada, he has a cloning ability that wasted Ichigo's abilities, and he's got the ability to steal Nozomi's power, Ichigo's power and Yamamoto's power all at the same time. By the time he had fused with Nozomi to become Ouka again, the only way he could be defeated was through a massive cop-out: the reigai randomly turn against him to sacrifice themselves in an attempt to save Soul Society from destruction while Nozomi fights from within to regain self-control long enough to destroy Ouka's soul chain (which shinigami actually don't possess in the first place), which both costs Ouka his power and Nozomi her life.
Villain Sue: His basic abilities could combat both Nozomi and Yamamoto. Not even Aizen could fight Yamamoto so easily. His powers randomly change and become more powerful as the plot advances. He can out-science Mayuri. He can out-gambit Urahara. He's stronger than Yamamoto. He can manipulate space-time. And, just as it appears he can't possible get any more powerful than he already is, he merges with Nozomi to become Ouka again and suddenly his Energy Absorption power is capable of destroying the whole of Soul Society (contrast to the only canon example of Energy Absorption that exists, Yumichika, who definitely can't destroy Soul Society this way). It's never explained how Ouka could split himself into three then recombine himself to strengthen and master powers he never possessed in the first place.
Bleach: Memories of NobodySenna
Die for Our Ship: Despite only appearing in one film, Senna's chemistry with Ichigo provoked a lot of attacks from shippers of both Ichigo/Rukia and Ichigo/Orihime, but since she's never featured in any other Bleach-related media, outside of the first movie, a video game and a cameo in episode 204, the hate for her (thankfully) isn't as frequent or heated.