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It's Showtime is a Philippine noontime musical variety show broadcast on ABS-CBN. The show is also broadcast worldwide through The Filipino Channel.

The show is currently ABS-CBN's longest-running daily noontime variety show, having surpassed the original run of Magandang Tanghali Bayan (lit. Good Afternoon, Nation) which aired from 1998 to 2005. It's Showtime was initially aired as a variety talent show before Wowowee, as a replacement for the SMS-themed game show Pilipinas, Game Ka Na Ba?, with its contestants mostly comprising of dance groups from throughout the country, but following a pair of short-lived variety shows which filled in the time slot of the beleaguered Wowowee, namely Pilipinas Win Na Win and Happy Yipee Yehey!, It's Showtime, then known as simply Showtime, was retooled with new long-term segments, while the original competition format returned once again as one of its special segments.

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It's Showtime provides examples of:

  • Insult of Endearment: The main hosts have a plethora of inside jokes, not all of which are utterly flattering. These include Anne's singing voice and Vice's supposedly horse-like appearance.
  • I Was Quite a Looker: Of all the people in the world, walking encyclopedia Kuya Kim used to be a bodybuilder. He's maintained some of his past fitness to this day, which occasionally pops up in the show as Fanservice from the last member you'd expect.
  • Long-Runner Cast Turnover: Naturally, although some of the departures don't last. As is the case of Kuya Kim, who left for a few years, citing the desire to increase his knowledge even more as a reason. He's returned as a host in 2019.
  • Long-Runners: Has been on ABS-CBN since 2009, and by the time the show marks its anniversary in October, it would earn the distinction of being one of the longest-running variety shows on Philippine television; most of ABS-CBN's attempts at competing with Eat Bulaga! tend to be rather short-lived.
  • Not So Above It All: Walking encyclopedia Kuya Kim has been participating in the younger hosts’ antics more and more as time passes. Case in point: Jhong challenging him to “backflip” down and up the main platform’s staircase, and Kuya Kim wordlessly obliging to both absurd dares.
  • Odd Friendship: The program breathes on this trope. As Vice articulated in a 10th anniversary special feature, the Ensemble Cast of hosts consisted of public figures so disparate in personality that he himself didn’t believe it would work. To wit...  But then their collective rapport turned out to be off the charts, and ABS-CBN finally had something solid to put in its noontime slot against Eat Bulaga!.
  • Progressively Prettier: Ryan was never really seen as hideous or anything, but his goofy personality and awkward pubescent looks made him a novelty act rather than another foreign-born heartthrob. Over the years, he’s grown into his looks quite well, and a lot of people appreciate how cute he is. There’s no changing that voice, however, which could be described — with affection — as similar in sound to a Muppet’s.
  • Screw This, I'm Outta Here!: Vice tearfully walked out of the set on a web broadcast upon hearing about the House of Representatives' decision to deny ABS-CBN of a franchise, owing to a controversy about alleged anomalies and abuses committed by the network. It is interesting to note that Vice has previously expressed support for Rodrigo Duterte, who has vocally threatened to have the network shut down but claims to have left ABS's fate to the NTC and Congress and wanted nothing to do with it — Duterte himself was a guest in Gandang Gabi Vice at one point prior to his election; whether the shutdown affected Vice's views on Duterte or not is anyone's guess.
  • Talent Contest: Tawag ng Tanghalan, a revival of the singing contest of the same name which started off as a radio talent search in 1954. The show also features a lot of group dance contests especially in its first incarnation.
  • Vocal Dissonance: Ryan’s extremely nasally voice.
  • You Wanna Get Sued?: There are times where at least one of the hosts and/or contestants would slip up and mention a brand or two, by which the other hosts would cheekily retort "Bayaran mo yan!" (transl. "Pay for that!") in reference to potential royalty issues they would face with mentioning a product or service.
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