- Adaptation Displacement:: You'd be hard pressed to find anyone who remembers the book it was based on.
- Anti-Climax Boss: Mama P is a walk in the park compared to the other main JAM villains.
- Awesome Music: "Magic" by Pilot used to intro the girls' trip to 1975 in "Just Add Time Travel." A bit on the nose, maybe, but still awesome.
- Base-Breaking Character: Mama P, some people think she's a Bitch in Sheep's Clothing who only cares about her freedom, while others think she's an actual friend of the girls, who cares about their safety.
- Designated Heroes: Kelly, Hannah and Darbie often fall into this trope, since they sometimes use the magic recipes for their own personal gain, or to get in other people's business. A good example of this is when Hannah and Darbie used the BFFPBJ just to get close to Trudith Winters, or when the girls used Mind-Perring Peppermints to get in other people minds. Plus, all three of the girls have bad qualities: Kelly's a Control Freak, Hannah's a nerd, and Darbie's an irresponsible slacker.
- Designated Villain: Chuck Hankins seems like a villain in the first few episodes of Season 2, but stuck around for a bit, and you'll see that all of his actions in the show, were attempts to try and get his sister out of the cookbook.
- Ensemble Dark Horse:
- Gina Silvers is the least seen OC (original cook), and is popular for being a misunderstood loner.
- Buddy Quinn gets this for being a Jerk with a Heart of Gold, plus ever since Kelly found the cookbook, she hasn't been spending as much time with Buddy as she used to.
- Charlotte despite being a two-shot character, mainly because she's shown to be a nice person.
- Terri and Scott Quinn for being excellent parents to Kelly and Buddy.
- Trudith Winters despite being a One-Shot Character is still pretty popular.
- Evil Is Cool: Mama P for those who don't hate her.
- Chuck Hankins, full stop.
- Fanon Discontinuity: Some people pretend that "Just Add Dogs" didn't actually happen, due to have very little to do with the plot. well, except of Gina Silvers getting back her Morbium seed.
- Growing the Beard: Season 1 won the crowd with its unique plot and relatable characters, but it started off the series slow, with all the "try to cure the victim" drama. But season 2 became more popular, when Becky Quinn (Kelly's Grandma) had a notably larger speaking role, and the mystery genre got more serious, with serious villains, and more action scenes.
- Ho Yay: The main girl trio have shown signs of this occasionally, since there's hardly a time when they're ever not together.
- Jerkass Woobie: Mama P may be a jerk in the series, but you can't blame her for trying to get the cookbook back to get rid of her curse. You try being stuck in your town for over 40 years. She did however lose her Woobieness in the Moral Event Horizon. She's regains it when it's revealed that Chuck stole money from her father, when she was young. Her father got fired from his job, and Chuck got off scot-free, without getting caught.
- Chuck Hankins himself is this, he and his sister Rose wanted to become immortal one day, they both became immortal, but Rose got stuck in the cookbook with no way out (technically speaking, she did become immortal just not in the way she expected.) Mischievous he may be, but he still became tragic. Chuck tried everything to get his sister out, and nobody wanted to help him because they thought he pulling another prank (including the Original Cooks (Becky Quinn, Mama P, and Gina Silvers), the Traveler, Jake, and the current girl cook trio). All the trouble Chuck caused in the series were attempts to get his sister back.
- Moment of Awesome:
- Darbie out of all people gets one in Just Add Muscles when she draws a perfect model of Chuck's trailer with prefect measurement and not leaving out any details. Usually she's The Ditz in the group. Well done, Darbie!
- Chuck gets a villainous one in Just Add Meddling. Mama P said that it took her 40 years with the help of three protectors to break her curse. Meanwhile, Chuck managed to break his curse in one day, by himself! He does this by tricking Jake into going to an address for a delivery, then when he meets Jake, he uses a recipe to get in Jake's body, so he'd be able to leave Lavender Heights, and no one would suspect Chuck, and it worked for a few episodes. The boy seriously knows his magic.
- Moral Event Horizon: Mama P crossed it when she insulted the people of Saffron Falls, and froze the entire town without showing any remorse for her actions.
- Chuck crosses it when he knocks Hannah unconscious and tries to trap her in the cookbook.
- Nightmare Fuel: The Traveler, full stop.
- Just Add Beginnings: The girls nearly forget about the friendship, when they try to remember magic. See the What an Idiot! entry for more details.
- Paranoia Fuel: The food you're currently eating isn't regular food, it's actually enchanted food from the cookbook that'll cause unusual things to happen to you, and around you.
- Periphery Demographic: On the outside, it looks like a slow-paced friendship show that's not worth your time... and you'd be wrong. The series is mostly aimed for kids, but with the mystery/fantasy genre and Aesops in the episodes some episodes, the show's a fan-favorite for teenagers and adults as well.
- Rooting for the Empire: Most people actually want Chuck Hankins to succeed in his plan to rescue his trapped sister
- They Really Can Act: All of the characters really know their stuff on the show. Special mention goes to the main trio of the show, who really know how to act like best friends, and help each other out. Bonus points for the girls being BF Fs in real life. Well done girls!
- They Wasted a Perfectly Good Character: A family's worth of characters. Except for Kelly and her grandma, the Quinn family doesn't get a lot of screen time, but they're still popular. Some people think that Kelly's parents- or at least her younger brother- should discover the cookbook's magic recipes, and help Kelly and the girls cook the recipes, and protect the city from the evil-doers. Buddy's a nice kid deep down, and the main reason he's a jerk at times, is because Kelly's so busy spending time with friends and cooking, that she spends almost no with him. Maybe if he became a protector as well, he'll reveal his nicer side.
- Unintentionally Sympathetic: Chuck Hankins, see Designated Villain.
- Mama P in Season 2B. Adam Lever blackmailed her into finding dirt in Terri Quinn (Kelly's mother), so she would lose the mayor election, but when the main girl trio found out that Mama P told Adam an embarrassing secret about Ms. Quinn, the girls and everyone else close to her, accused her of siding with Adam Lever, and didn't even take into consideration that Adam was forcing her to do it, yet the others are portrayed as in the right for jumping to conclusions about Ida. That definitely won't come back to bite them.
- Unintentionally Unsympathetic: Hannah Parker-Kent, we all know you're trying to protect Kelly, so she wouldn't have to pay an enormous price to save her Grandma, but selling her out to her mother- and lying about some of the details-isn't the responsible thing to do at all! Only Mama P revealing herself to be self-centered saved their friendship. What were you thinking?
- The main trio of girls in Season 2B. Not only do they quick accuse people of being the culprit without proof, they often accuse people being bad protectors for abusing the cookbook's magic. The girls are no better than those other guys when it comes to using the power. Also, when they heard Mama P was finding dirt on Terri and caused her to lose the election, they automatically accused her of being a traitor, and siding with Adam Lever, without even bothering to listen to her side of the story. Now that's just cold. Mama P was being blackmailed by Adam, and he threatened to call the Health Department and shut down Mama P's, and yet the girl trio is seen in the right for blaming Mama P for everything. Not cool, girls!
- Unpopular Popular Character: Gina Silvers isn't very well-liked in her world for being creepy-looking and having a short temper, but in the real world, people like her for being misunderstood and caring for the girls' safety
- What an Idiot!: Kelly and Hannah are making chocolate-themed deserts for Darbie's birthday, they ran out of chocolate chips, so instead they used cocoa nibs they didn't recognize.
You'd Expect: The girls would assume the mysterious "chocolate chips" were magical, and not risk being put under a spell. After all, they encounter magic all the time.
Instead: They assumed they were regular chips, and put them in the rest of the cookies.
As a result: Kelly, Hannah, Terri and Scott were all put under a spell that made them act half their age, after they ate the cookies. Thankfully, Darbie and Mama P found and gave them the cure.
Bonus idiot points: Kelly and Hannah are usually the smart members of the trio.
- In Just Add Besties, it's revealed that Hannah got Hailey's autographed book wet because she fell asleep reading it in a shower. Seriously Hannah? What did you think was gonna happen?!
- Just Add Beginnings To perverse their memories of magic, the girls thought making a magic would prevent them from forgetting magic, and didn't think about the side effect of the spell. To remember something, they had to forget something else, and spoiler alert: they ended up forgetting their friendship. If it wasn't for Gina Silvers and Jake knowing about the magic, and figuring out how to recreated the exact moment the girls became friends, the girls would have forgotten their friendship forever, all because of that magical mishap. It also doubles as Nightmare Fuel.
- The Woobie: Becky Quinn (Kelly Quinn's grandmother) ended up being put under a curse under the cookbook, after she tried to stop Mama P, and Gina Silvers from fighting over the power, by getting rid of the book. It's not her fault the magic was causing trouble. Thankfully she went back to herself in the season 1 finale.
- Jake also qualifies, since he always has to get the girls out of a jam, whenever the magic goes wrong, constantly has to do favors for Mama P (even if she does treat him well), and is often the victim of certain villains' spells (He once got possessed by Chuck and had to hope the girls would think of a plan.
YMMV / Just Add Magic