An Action Figure File Card is a brief description of a particular character included on or inside its toy packaging.
The Ur-Example is G.I. Joe: A Real American Hero. When Hasbro was preparing to revive the G.I. Joe franchise in the early 1980s, Larry Hama was hired to write a comic book based on the figures. According to this interview with Hama, he created these "dossiers" to keep track of the toy line's Loads and Loads of Characters: "When the guys at Hasbro saw these first dossiers, they said, 'These would be cool on the back of the blister pack!'"
The file cards started simply, featuring basic information on each Joe or Cobra member's Backstory, personality, and abilities, usually accompanied with a quote by or about the character. As the line continued, Hama's writing became increasingly clever and elaborate; he often added humor to the file cards (as this article shows). Hasbro added file cards to many of their other lines, and several competitors (most notably Playmates Toys) followed their example, making this a popular trope for action figure packaging.
Typically, a file card appears on the back of the figure's blister card, although sometimes a trading card-like insert is used instead, especially if the figure comes with a large vehicle. Many of Playmates' Star Trek figures take both options to provide a double dose of data, as does their Mysticons line.
This is typically a simple but effective way to give life to toys, turning them from just "action figures" to full-blown characters. TFWiki.net, for example, credits these for helping Transformers win out over their competitors like the Gobots. Where the Gobots toys had no faction identification or common theme (a car was just as likely to be a heroic Guardian as an evil Renegade), each Transformers toy identified not just the character's name, but their rank, function within their respective army, and enough information to get an idea of their personality.
This was especially effective for characters who never appeared on, say, a cartoon made to advertise the toyline. As an example, Beast Wars only had 5 or 6 characters per faction on the cartoon, while there were plenty more characters who were toy only. Someone like Wolfang or Cybershark only got characterisation from the file card. This sometimes even extended to main characters: for example, in the Beast Wars cartoon several characters were upgraded in Transmetals. In the toyline, even characters who didn't undergo this process had Transmetal toys, with only the file cards describing what effect the change had on them (e.g. Butt-Monkey Waspinator was described as becoming more confident and competent as a warrior post-upgrade).
Action figure lines with file cards, organized by toy company:
- Rambo: The Force of Freedom has character descriptions on the card backs, and trading cards with additional info inside the packaging.
- Bucky O'Hare and the Toad Wars: Larry Hama co-created this series, and he wrote the file cards in his distinctive style.
- C.O.P.S.: Larry Hama wrote these file cards too; Checkpoint's bio is (in)famous for hinting that he's the descendant of G.I. Joe character Beach Head.
- G.I. Joe
- During G1, My Little Pony toys came with descriptions on the back. By G3 in the 2000s these paragraphs were down to vague one sentence descriptions.
- The Pirates of Dark Water
- Transformers: Originally included "Tech Specs," numerical stats in addition to the usual bio, though some recent toylines don't have them anymore.
- Detailed profiles returned in the Combiner Wars line, at least for the Deluxe-class figures that come with a comic book issue. The profile is printed on the back cover, in the form of a status report provided by either Rung for the Autobots, or Soundwave for the Decepticons.
- Wild West COW Boys Of Moo Mesa
- Power Masters
- The Addams Family (1992)
- Darkwing Duck
- Dick Tracy (toys based on the 1990 film)
- Exo Squad
- Flash Gordon (1996): Atypically for the trope, these cards had the heroes and villains describing each other.
- Monster Force
- Skeleton Warriors
- Star Trek
- Superhuman Samurai Syber-Squad
- Teenage Mutant Ninja Turtles
- Wild CATS
- Spiral Zone had these in the form of pamphlets packaged with the figures.
- Cartoon Action Hour, being based on toyetic cartoons, uses this concept for the players' character sheets.
- Creative Beast Studios Beasts of the Mesozoic dinosaur figures each have a card that contains artwork of the dinosaur and facts about the species.
- PNSO Prehistoric Animal Models each include a pamphlet that has facts, a skeletal model, and tells a short story from the creatures point of view.