- Deconstructed in universe in V for Vendetta. Turns out this is a really bad idea when your sponsor and overseer is a totalitarian regime.
- Jay and Silent Bob Strike Back was full of these jokes. Case in point...
- In Jay and Silent Bob Reboot, the distributor Saban Films is depicted as a skeevish company who steal Jay and Silent Bob's names through Read the Fine Print shenanigans, setting off the plot.
- Wayne's World actually had this as a plot point, with the boys making fun of their show's sponsor. And in the sequel, their trip to London is shown via second-unit footage with incredibly bad stand-ins while they marvel in voice-over how nice of Paramount it was to send them to London for real.
- Idiocracy made a point to savage the hand of every piece of Product Placement appearing in the film. Fuddruckers' name slowly mutates into 'Buttfuckers'. Carl Jr's slogan becomes 'Fuck you, I'm eating!'. Opinions divide on the motives behind this move.
- In a similar way, Fight Club mocks most of its product placement (though one was intentional, as Edward Norton hates the New Beetle and intended to have a scene hitting it).
- In Impromptu, a group of struggling artists put on a theater production for their wealthy patrons that insult said patrons. The artists give "true art is offensive" as their justification.
- After Robocop has been reprogrammed in RoboCop 2, one of his directives is to "avoid Orion meetings."
- Pee-wee's Big Adventure does this in the climax: Pee-Wee Herman sneaks into the Warner Bros. studio to find his stolen bike and escapes on it, but ends up being chased by studio security guards. It then goes further than this when the studio strikes a deal with Pee-wee to turn his life story into a film called Pee-wee's Big Adventure. Unlike the "real" film, the fictional film is totally inaccurate - and instead of allowing Pee-wee to play himself, they cast James Brolin in the title role and only allow Pee-wee to do a cameo as a bellhop.
- Although more of an In-Joke (as the film was by Paramount, not Disney), the near destruction of Pixar in Mission: Impossible Ghost Protocol (director Brad Bird made two Oscar winners there), as seen in the trailer.
- At the end of Holy Flying Circus, God tells Michael Palin that he's having a dream that will probably be used as the ending for a heavy-handed BBC4 comedy/drama.
- Michael: Gosh, there's a BBC4 in the future? They must be doing well.
- Subtle example in Teenage Mutant Ninja Turtles (1990), where Raphael leaves a movie theater after watching Critters and exclaims, "Where do they come up with this stuff?" (Critters was also produced by New Line Cinema.)
- In-universe: In A Face in the Crowd, when Lonesome Rhodes' show picks up its first commercial sponsor, a mattress company, he goes off script in the Enforced Plugs to bash its product. The company predictably pulls its sponsorship, despite the surprising fact that its sales went up by 55 percent since they hired him.
- The "merchandising" gag in Spaceballs was this. George Lucas gave his blessings to loan out some of the more distinct special effects for this parody on the proviso that there be no real licensed merchandise, and the gag was Brooks' way of tweaking his nose about it.
- In Deadpool (2016), the humorous opening credits has the line "Produced By ASSHATS".
- In Deadpool 2, when Negatronic Teenage Warhead introduce Yuriko as her girlfriend, she thinks Wade will say a homophobic comment, but he responds "whoa! Pump the hate brakes 'Fox and Friends!'"
- In Stephen King's Cat's Eye, in the "Quitters, Inc." segment, Dick Morrison lapses into a Flashback Cut daydream while watching The Dead Zone on TV. He spills his drink on himself, jumps up and starts ranting about the movie: "I don't know who writes this crap!"
Biting The Hand Humor / Live-Action Film