Kira Kira Happy ★ Hirake! Cocotama ("Glittering Happy ★ Open! Cocotama") is an anime series produced by OLM Incorporated, based on Bandai Namco Entertainment's line of dollhouse toys marketed to girls. It premiered on September 6, 2018, replacing Kamisama Minarai: Himitsu no Cocotama during the Fall 2018 Anime season.
Kira Kira Happy ★ Hirake! Cocotama provides examples of:
- Funny Animal: The Cocotamas themselves, considering they all have animal-like features including tails based on the items they were born from.
- Fun Size: Cocotamas, again.
- Gratuitous English: Most of the toys use English for some names of the characters and the packaging. The same goes for the official website.
- Half-Dressed Cartoon Animal: Like the previous series, the Cocotamas are only wearing underpants as their clothing and nothing to cover their top.
- The Magic Goes Away: Like the previous series, the failing condition if a contractor breaks the promise in the Cocotama Contract, which results in a serious Laser-Guided Amnesia.
- Magically Binding Contract: The Cocotama Contract, which has some important guidelines that a contractor must follow.
- Meaningful Name: Cocotama has a rather interesting naming. Coco is short for "Kokoro", meaning "heart", and "Tama", which either means "soul", "god", or "egg". It depends on how you portray the translation.