While the videos feature different characters, many main characters are the same and have mostly the same lives.
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Shiki Moroboshi
A white haired wealthy man. He is the main character of the series.
- The Ace: He is a successful businessman, an accomplished scientist and doctor, has a lot of maids and he can solve the problems the protagonist faces.
- Berserk Button: A good way to get on his bad side is by harming children, even if he only hears about it. And god help you if one of them happens to be his son...
- Characterization Marches On: Was originally more morally ambiguous to the point of being sinister at times, but now is portrayed as the series Big Good.
- Child Prodigy: Even as a child, he is a genius to the point where he invented an app that makes a person smarter.
- Fountain of Youth: Has been turned into child at least on two separate occasions. One episode has it be forced on him, where at the end he obtained the knowledge to do so from the two men who inflicted it on him.
- Even Morally Ambiguous Men Love Their Mama: The visualization event based on parents' love for their child is inspired by him fondly looking at a photo of his mother holding him as a child.
- Gender Bender: He has undergone this on two separate occasions. One instance has him have the ability to turn into a girl.
- Maid Corps: He has a company full of them and even ranks them.
- Omnidisciplinary Scientist: He is a doctor, invented prosthetics, made mobile apps and is behind the number on people's heads phenomenon.
- Reforged into a Minion: Some of the female antagonists he encounters often end up becoming one of his maids. Such as a group of female ninjas who had captured him. He even tells one woman who demanded he help her business as he did her rival that he would help her, with the ending showing him manipulating her into becoming one of his maids.
Niko
A pink-haired woman. She wants to be an S-class maid and is in love with Moroboshi.
- Hidden Depths: She's a graduate of Mani-vard University. Even skipping grades.
- Hot Teacher: Sometimes works as a substitute teacher, who many students find attractive.
- Goal in Life: She strives to become an S-class maid and have Moroboshi's child.
- Meido: She works frequently as a maid for Moroboshi.
- Rose-Haired Sweetie: She is a nice girl in all episodes that feature her.
Keita Ichinose
A blonde man. He is friends with Moroboshi.
- Butt-Monkey: Almost any relationship he tries to start usually goes wrong with the woman either betraying him or disappearing.
- Distressed Dude: He can find himself in bad situations, usually ending with Moroboshi saving him.
- The Ditz: He is not a very bright man.
- A Friend in Need: If he's not a major (if not the main) focus of an a episode, he's this to the protagonists. Whether they need help with a problem or someone to confide in, he'll be there for them.
- Goal in Life: He desires to work in every school store in the world.
- Hidden Depths: While arguably the most cheerful guy in the series, he is greatly depressed over his missing Cool Big Sis Sara.
- New Job as the Plot Demands: If he is working in a proceeding episode, if it's not a different job entirely then it's a different location. Justified as he is a part-timer (See Goal in Life). One episode reveals that he holds ten jobs at once.
- Nice Guy: Arguably the nicest throughout the entire series. Even saying that making everyone happy makes him happy more than money.
Mel
A blonde girl. She is Keita's younger sister.
- Foolish Sibling, Responsible Sibling: While similar to her older brother, she is a lot more level headed than him.
- Girlish Pigtails: Her hairstyle consists of long twintails.
- Iconic Outfit: Always wears a light blue hoodie.
- Inconsistent Spelling: She is often called Meru in later videos.
- Nightmare Fetishist: She really enjoys horror movies.
Yakobi
A purple-haired young man who is a notorious delinquent.
- Because You Were Nice to Me: Rescues a young woman from being prostituted by her abusive younger brother, leading her to stay with him. Much to his annoyance.
- Depending on the Writer:
- He's either a loner or has two guy friends depending on the story.
- His school by default is S Mani High, but he has been seen in other schools.
- The Dreaded: Many antagonists and bullies who pick on the protagonists at school know to stay clear of him if he's around, given his reputation.
- Face of a Thug: A reason why it's suggested he's never been asked out is due to having an intimidating face.
- One Degree of Separation: Through his sister, who is friends with Sera, and likely the other 3 Leaders of S-Mani University.
- Retcon: This episode
establishes that his sister is dead. But episodes after imply that she is alive and well before she finally makes an appearance. - Spell My Name With An S: His name has also been written as "Yacobi."
- Tough Love: How he usually help out protagonists who are in trouble. He may be willing to lend a helping hand, but that doesn't mean he's going to be nice about it.
Mafumi
A pink-haired girl, who almost always has a condition.
- Butt-Monkey: She often finds herself in all sorts of unpleasant situations.
- Why Did It Have to Be Snakes?: She has a fear of blood, due to a traumatic incident where she saw a lady being creamed by a vehicle while trying to save a cat.
Kaito Moroboshi
A small white-haired boy who is Moroboshi's son.
- Ambiguously Absent Parent: The identity of his mother is unknown. Considering that Moroboshi is unmarried, the mother is likely an S-class Maid.
- Like Father, Like Son: Given how he carefully created the proper mixture used to clean toilets, he seems to be on his way of becoming a scientist like his father. He also learns how to properly tickle the maids like his father does.
- Strong Family Resemblance: Looks exactly like his father as a child.
- Unwitting Instigator of Doom: Yamato's date Mio frames him for assault, which leads to her father's company reputation to plummet due to said frame-up being captured on camera. All because Yamato comforted him, who was crying.
Yurios
A small mischievous boy.
- The Con: He conned his mother out of money for his game by sending her a scam e-mail saying that he is playing illegally, demanding money for an investigation.
- My God, What Have I Done?: When he fed his parents paint and they got sick from it, he felt regret over his prank.
Aoi
A red-haired woman. Another one of Moroboshi's maids.
- Honey Trap: Served as this for Ken, as she convinces him to stop living off of his son Yusuke's money and to earn his own to buy her to condo to live. After he had bought the condo, she disappeared and the value greatly decreased. Leaving him in debt even after selling it.
- Pay Evil unto Evil: Takes part in Moroboshi's plan to deliver Ken's Laser-Guided Karma (See Honey Trap).
- Slumming It: Forced to live as a homeless for a year as a result of losing a bet with Moroboshi, Akakura, and the other maids.
Tokio Akakura
A red-haired man. Heir to the Akakura Financial group and Pro Soccer player.
- The Rival: To Moroboshi. Though it's more of a Friendly Rivalry.
- Springtime for Hitler: Was forced to pretend to be a jobless guy as punishment for losing a chess game against Moroboshi. But because of this, he was able to meet his girlfriend Kanon.
Kanon
A blue-haired girl, who is Akakura's girlfriend.
- Becoming the Mask: Very reluctant to date the "Jobless Guy" she met as she only does so because she was bulled into it. But becomes much more enthusiastic to date him after discovering that "Jobless Guy" isn't so jobless after all.
- Formerly Fat: Initially was an overweight schoolgirl, but upon graduation she quickly loss the weight due to Akakura's strict training regimen.
Subaru Jinguji
A blue-haired man. Has a rose tattoo on his neck.
- The Beautiful Elite: One of the four leaders of S-Mani University.
- Brutal Honesty: Outright tells his friend Sera that the reason why he can't get a girlfriend is because he's always wearing a mask. Ironically, Sera said that he would always keep his face hidden until he finds "the one."
- A Friend in Need: Often falls into this. For example, he befriends a boy who he trains to help him get back at his genius younger sister who bullies him and even gets him a job at his uncle's company, which eventually lead him becoming president of said uncle's subsidiary.
- Impossible Task: He promised Shiori that if she could get all the guys in her class to fall for her, he would become her boyfriend. It's implied he never had any intention of dating Shiori in the first place as she was someone who liked to be chased, not the other way around.
- Power Trio: As 3/4 of the S-Mani University leaders, he is this with Alice and Sera.
- "The Reason You Suck" Speech: Gives a brutal one to Nanako for humiliating Renji after confessing his love for her (at her insistence no less).
- Unwitting Instigator of Doom: Brutally rejecting Nanako for what she did to Renji is what drives her to kill Renji for revenge.
Kojiro Sera
A blonde man. His face is always covered.
- The Beautiful Elite: One of the four leaders of S-Mani University.
- Cool Mask/Cool Shades: Uses a face mask and pair of sunglasses to keep his face covered.
- Crazy-Prepared: Has his face mask removed at a party, only to reveal there was another mask behind it.
- Failure Is the Only Option: His love life. Whenever he overcomes one obstacle, another appears to hinder him from finding a girlfriend.
- Irony: Declares he'll only reveal his face when he finds "the one," but the reason why he is unable to find her is because his face is always covered and won't reveal it otherwise. He finally reveals his face, but his method of randomly selecting a girl to be his "girl of destiny" turns off the selective girl despite his good looks.
- Nice Job Breaking It, Hero: At the matchmaking party, he had found someone who was his Distaff Counterpart. However, his insistence of seeing her face turned her off, and was thus rejected.
- Power Trio: As 3/4 of the S-Mani University leaders, he is this with Jinguji and Alice.
Alice Minase
A blonde woman. Works as a model.
- The Beautiful Elite: One of the four leaders of S-Mani University.
- Early-Bird Cameo: She appears at the end with Jinguji as Shiori and Kouji become a couple for real.
- Early Installment Character-Design Difference: Her Early-Bird Cameo above has her as a redhead. After she is introduced, she has blonde hair.
- Power Trio: As 3/4 of the S-Mani University leaders, she is this with Jinguji and Sera.
- Spell My Name With An S: In one video, while her name is pronounced "Alice Minase," her name is spelled "Alice Mizunashishio."
