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A Ban Dons Hip Ping
Some Shippers are die-hard. They'll go through everything, Fire, Ice, Lightning, nuclear explosions, you name it, but they're still sticking by their One True Pairing no matter what. Even death is only a minor setback, thanks to the Alternate Timeline.
Then there are the other types, who, when something unexpected is revealed, drop a ship faster than a hot potato. Maybe it's because a character had a deep dark secret that severely makes people question their ability to even be in a relationship, maybe they're reallysiblings, or maybe there's some sort of other aspect to their relationship that suddenly Squicks people. When that happens and it suddenly seems like the former Shippers have dropped off the face of the Earth, they have Abandoned Ship.
There are also notable subversions, when what would seem like a cause to Abandon Shipping not only doesn't work, but makes the Shippers fight harder for it, especially in cases where theories about who will end up with who are Jossed or declared invalid by Word of God. There are some who enjoy things like Incest Yay Shipping so even the revelation of a familial relation reveal won't stop them, but these people are by and large a minority.
Some will drop a pairing because the fans are rabid, but let's not talk about that.
See also Ship Sinking for when the creators intentionally introduce something to try and make this happen, though it's not at all guaranteed to work on the more radical shippers. Compare No Yay, which can lead to this if it's not there one moment and then shows up with little warning in the next.
Not to Be Confused withAbandon Ship, which was this trope's previous name.
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Anime & Manga
Get Backers, manga only. Ship abandoned for Ban & Himiko because not only is she his little sister, but she's not even a real person. To make things worse, she dies.
Fullmetal Alchemist: Unbelievably this happened to a dozen of Roy/Riza doujin circles during the Briggs Arc, when their OTP went out of focus after the Ishval memories chapters; while said chapters also had their own effect in driving away some of the fans who were more for the standard office romance. Recently, the series finale didn't help, either. Word of God saying they were canon in an interview came a bit too late.
Mahou Sensei Negima!: Negi/Asuna. Between the fact that their relationship works fine non-romantically, rival ships (like Nodoka, Kuu Fei, Yue, Ako, Makie, Luna aka Shiori, Fate, etc.), and the false revelation that Asuna is Negi's aunt, though debunked by the fact that she is way too old, somewhat reviving this ship with minor Tenchi-style family confusion.
Paradise Kiss: During the first volumes, Arashi Nagase and Miwako Sakurada attracted massive amounts of shipping. However, as the series progressed, readers tended to gradually back away from the (canon) ship, as Arashi's attitude towards Miwako started to become aggressive and sometimes violent, and then came The Reveal that he raped her during their first time. Even though Miwako doesn't hold it against him, Arashi feelsveryguilty about his behaviour, and tries to correct what he has done. Despite this, the fact that they end up together and even have a child has proven too squicky for many fans to overcome.
Revolutionary Girl Utena: Many fans dropped Mikage/Mamiya (the show's first canonically gay couple) when it turned out that Mamiya was an illusion acted out by Anthy, a girl. Even without the Het is Ew aspect, the fact that it was all an elaborate ploy by her brother Akio to make Mikage an Unwitting Pawn was also more than enough for the ship to be abandoned.
Tsubasa Reservoir Chronicle: What had been a very vocal group of Fay/Chii Shippers (in contrast to the majority of Kurogane/Fay shippers) mysteriously disappeared after it was revealed that Fay had based the design of Chii off of his late mother. Apparently this was enough to turn most, if not all, of the Shippers away from the pairing (and the former Trope Namer comes from the reaction of a poster on an internet forum.) There was also the small fact that Chii disintegrated after the Feather used to create her was removed, and that probably put a major damper on the idea of them being involved in the future.
And then cue the revelation that Syaoran is really actually the son of his own clone and his Sakura's clone, not the CCS pair. Fans are abandoning ship left and right, although there is a fair bit of confusion about which ship to abandon.
Quite a few other people bailed on the pairing after Saito tried to have sex with Louise while she was asleep.
In Valvrave the Liberator, fans have abandoned the Haruto/Shouko shipping after Shouko decided to turn against Haruto and decide to send Haruto and L-Eif to the ARUS army in order to save the students of Module 77. Needless to say, it didn't work.. Others abandoned the Haruto/Saki ship after the very bizarre scene where Haruto raped Saki while in a Brainwashed and Crazy state.
Puella Magi Madoka Magica The Movie: Rebellion caused this with some fans in regards to Homura/Madoka, after Homura has a Face-Heel Turn. Despite this the movie was controversial enough that a sizeable portion of the fanbase simply put it in Fan Discontinuity territory, leaving the ship still floating in the hope that future sequels might turn it around. Similarly, the Crack Ship of Mami/Charlotte went down when Charlotte's human/non-witch form was revealed to be that of Nagisa "Bebe" Momoe... a girl who's elementary-school aged and significantly younger than Mami, who is in her mid teens.
For those not into Incest Yay Shipping, in Kill la Kill the revelation that Satsuki Kiryuin and Ryuko Matoi are (unknown to them for most of the series) siblings effectively killed off the ship. On the other hand, others have actually embraced the ship even more after said revelation.
The same happened almost unanimously with Tsumugu and Kinue once it turned out she was his older sister rather than The Lost Lenore.
ElfQuest: Ember hooked up with Mender once she reached puberty. The fandom generally liked him until he went off to fight in the war and was replaced by Ember's second love interest, Teir - who came literally out of nowhere. Now, the original authors and the guest artists/writers alike all collectively prefer Teir over Mender now... the fandom, predictably, is much more split on the subject, evenly between forgetting Mender even existed, and seeing Teir as an abhorrent Creator's Pet.
X-Men: Scott Summers has a rather unfortunate history with women. Scott/Madelyne lost all support when Jean Grey returned from the dead and Cyclops left his family with Madelyne and his newborn son Nathan to be with Jean again, an event that was responsible for the Inferno tragedy. Then in Grant Morrison's New X-Men Scott/Jean fans dropped Scott like a bad habit after Scott began an affair with former nemesis Emma Frost that that was ultimately solidified when the two made out on newly deceased Jean's grave. During Avengers Vs X-Men, Scott/Emma fandom took a heavy 1-2 blow when Emma revealed her affair with Namor and Scott choking out Emma to gain her half of the Phoenix Force.
Star Wars: Despite it coming out of nowhere and being obvious in its intentions, the revelation that Luke and Leia were siblings did kill off the fandom (and there was a fandom after the first two movies)... for a while. Since then they've grown up and have resumed shipping them.
Early on, the Wreck-It Ralph fanbase shipped Ralph with Vanellope. As it turns out, Vanellope is a cute little nine year old girl. The fanbase immediately stopped shipping them and instead preferred a big brother-little sister, or even father-daughter, friendship.
Harry Potter: Although readers of the books were already clued in by the time the first film came out, the decision to pair Ron and Hermione off (which started to become evident in the third film) caught those who assumed Harry and Hermione were destined for shipping a little off guard.
When the book series began, the natural assumption of many was that Harry and Hermione were destined to be a couple (owing to the trope that the lead male and lead female characters in such storylines are often paired up), but within a few books it became obvious that Rowling was pairing Hermione with Ron instead, although, as noted below, Rowling did play with readers' expectations when Lavender was brought into the picture.
After the events of the book, previously vocal Harry/Cho Shippers appeared to Evanesconote Vanishing spell.
It also saw the once-popular Percy/Penelope ship (it had the advantage in the early days of being the only canonical ship whose characters weren't old, dead or both. For a time, it was probably the largest ship not involving some permutation of Harry, Hermione, Ron and Draco.) dwindle away to virtually nothing, for a different reason. J.K. Rowling later stated in an interview that Percy went on to marry Audrey, a woman who was not seen in the books, which killed off a lot of the remaining shippers.
Song of the Lioness has an example within the story itself. Tamora Pierce realized that her planned ending of Alanna marrying Prince Jonathan wasn't really what Alanna wanted and wrote them breaking up after Jonathan proposed to her. Instead Pierce paired Alanna off with her Gentleman Thief friend George Cooper and introduced Rebellious Princess Thayet for Jonathan.
Warrior Cats: Many shippers abandoned Whitestorm/Bluestar when it was revealed that he was her nephew. The ship was even dubbed 'Denialshipping'.
In the Smallville fandom, the earliest handful of episodes saw Clana (Clark Kent and Lana Lang) enjoy a majority of fan support, but as Lana became increasingly unpopular, the Clana ship went from being popular and accepted to being the least shipped relationship (and undoubtedly the most hated) within a mere two or three years.
Chlex (original character Chloe Sullivan being paired with Lex Luthor) used to be a fairly popular pairing, often accompanied by tons of Draco in Leather Pants for Lex in fanfics. However, after the events of "Freak," the episode where Chloe is revealed to be a mutant and Lex orders his scientists to kidnap her and perform sadistic experiments on her, before almost killing her, most of the shippers quite understandably lost their taste for Chlex, as Lex had proven himself to be too much of a sociopath for even Draco in Leather Pants to make the ship popular anymore.
Also, many former Clark/Chloe shippers moved on to shipping Clark with Lois Lane once she arrived on the scene, and many more switched to Chimmy (Chloe and Jimmy Olsen) and Chlollie (Chloe and Oliver Queen) by the end, though there of course many continued to ship Chlark.
Battlestar Galactica: had this happen to Kara/Lee mostly after the fans found the pair's actions in regards to their spouses during the Quadrangle of Doom despicable. Attrition though took place throughout the whole series with fans jumping ship as early as the first season finale, by the series finale Roslin/Adama overtook them as the largest ship in the fandom.
Dollhouse: More than half of Topher and Claire's fandom abandoned shipping when it was revealed that Claire was actually a Doll and claimed she hated Topher's guts. Those who left began to ship Topher with Adelle, until Bennett came into the picture and killed whatever was left of both pairings. (Before, you know, getting killed off by Claire...)
Friends: The Ross/Rachel ship was popular when the show started, but much of the fandom tired of the pairing somewhere around the end of season 3/early season 4, prefering the more stable Chandler/Monica ship. The writers annoyingly remained hooked on the R/R ship, keeping the Unresolved Sexual Tension drawn out for the rest of the show's run, with Word of God even later admitting that whenever there weren't any major relationship-related plots going on they could always bring out another airing of "Ross and Rachel", believing this to be what the fandom wanted. They still kept a fanbase, but nowhere near as big as the writers believed. It may have also been more of a 'get on with' perspective rather than 'yay they're getting together'. The fact that even the hugely unpopular Joey/Rachel offered competition shows how lackluster fans were about Ross/Rachel.
In early seasons, Richard/Monica was pretty popular, but vanished almost the minute Monica popped up from under Chandler's covers and the entire fandom jumped on the Chandler/Monica ship.
Heroes: The Reveal that Peter and Claire are related did scare off most of the more casual 'shippers. However, many stuck to it, either pretending that the reveal didn't happen or just accepting it regardless. Considering that the fandom's most popular Ho Yay pairing is Peter and his brother, this isn't too surprising.
There seems to have been a significant drop in Mohinder being paired with anyone ever since his experiments with Super Serum kicked off a mutation into... whatever the heck it is he's turning into.
iCarly: The Seddie (Sam/Freddie ship lost shippers every time Sam increased her level of Comedic Sociopathy against Freddie as well as bumping her Moral Event Horizon. Examples include throwing Freddie out of a treehouse after delivering to him a harsh beating with a tennis racquet in "iMeet Fred" and running a child labor sweatshop during "iSell Penny Tee's."
As with many pairings that get together and then break up later, there are fans who abandoned Seddie after their break up in iLove You. Shipping Bed Death, or having seen the relationship and not be satisfied with how they were as a couple or simply because they were satisfied by what they saw and wanted the show to go back to being about comedy.
After the finale saw the opposing Carly/Freddie pairing triumph, there were example of Seddie shippers abandoning it totally. With the majority of the Seddie fandom preferring Sam as their favourite character, they saw Freddie being kissed by Carly then celebrating it as a betrayal of Sam. As Sam is part of the Sam & Cat spin-off, it's likely more will abandon Seddie whenever a new guy shows up on that show.
LOST: A decent amount of shippers in the fandom jumped ship when it was revealed that Jacob and the Man in Black are twin brothers. Others have continued to ship it.
Although there was Ship Tease between Arthur and Morgana in the first series of Merlin, many shippers soon lost interest simply because they barely interacted in series two, and were then revealed to be half-siblings in series threenote which counts as a late-arrival spoiler to anyone familiar with Arthurian mythology (and still didn't interact in any meaningful way). Despite the potential for Foe Yay Shipping, they only had one brief scene together throughout the entirety of series four.
Robin Hood: The Sheriff/Guy ship seems to have died out in series three after Guy attempted to kill the Sheriff and later had a Heel-Face Turn ... then the Sheriff killed him in the final episode. He joins the outlaws around the same time that his sister Isabella does a Face-Heel Turn, which put off a lot of people who were beginning to ship Robin/Isabella.
However, the fact that Guy of Gisborne deliberately murdered Marian by impaling her on a giant sword didn't deter the shippers in the way that the writers apparently wanted it to.
Stargate Atlantis, once it was revealed that Teyla was pregnant with the baby of her fellow Athosian, Canaan, and after the child was born, many dropped all ships between her and anyone else.
Though the idea that a relationship could've taken place before her relationship with Canaan allows many ships to stay afloat, including but not limited to Sheyla (Teyla/Sheppard, the most popular pairing involving Teyla), Teyla/Ronon, and even McKeyla (Teyla/McKay, due to McKay, oddly enough, being the series' Launcher of a Thousand Ships).
The Sheppard/Teyla fanbase also shrunk a lot at the beginning of Season 2, it was strong going during Season 1 despite standing against the popular Sheppard/Weir but when Ronon arrived many fans switched to shipping Ronon/Teyla instead, making Ronn/Teyla and Sheppard/Weir the most popular het pairings.
Stargate Universe: the Eli/Chloe ship was already on life support by Season Two, but the arrival of Ginn put the nail in the coffin.
Star Trek: Enterprise: During the first couple of seasons all signs pointed towards a ship between Captain Archer and T'Pol, until the third season when all of a sudden the ship turned into one between T'Pol and Trip Tucker. (Made all the more frustrating for A/T shippers by the fact the third season also features "Twilight", an episode in which T'Pol devotes her life to caring for Archer after he is infected by memory-deleting parasites.)
With the series finale bringing back the idea of a T'Pol/Archer pairing.
Kamen Rider Den-O appeared to have quite a bit of ship tease between Ryotaro and Hana, until Hana's actress left the show and the character reverted to her ten-year-old self, "Kohana." However, Ryotaro/Hana remained popular in fandom until the reveal that Hana was Ryotaro's niece; fans jumped ship abruptly.
Kamen Rider Kabuto has a similar example whereby Tendou was commonly shipped with Hiyori, until the show revealed that she is actually a Worm based on his sister. Whatever shippers were left after that ( since she's technically just a copy of his sister, not the actual one) drifted away or jumped ship after the God Speed Love movie made her the girlfriend and later wife of Kagami.
Yet another example happened in Kamen Rider Double with the reveal that Philip and Wakana are brother and sister, causing a lot of their fans to jump ship. The same happened to Shotaro/Akiko, which mostly died out after Akiko fell in love with and married Terui.
Doctor Who fandom saw a marked drop-off in the number of fics where River was paired with Amy and/or Rory after the reveal that she's their daughter.
It did a fairly good job of killing Doctor/Amy/Rory too, which, as you can probably guess from the way it's that trope's page picture, was previously pretty popular.
Prior to Amy and Rory getting married and Rory coming back into existence, there was also intense Doctor/Amy shipping (the ending of Flesh and Stone didn't help matters).
Mickey/Jackie, formerly a popular ship mate to Tenth Doctor/Rose, has pretty much died off since the pairings of Jackie/alternate Pete in "Doomsday" and Mickey/Martha offscreen at some point before "The End of Time".
Doctor/Rose shipping did reach a height towards the end of Season 4, until "Journey's End" closed that door forever by pairing Rose off with the Doctor's clone instead.
With the announcement of the Twelfth Doctor as 50-something Peter Capaldi, the "Whouffle" (Doctor/Clara) ship appeared to lose a lot of steam within hours.
Doctor/River also seems to have gone off the rails with the announcement of the Twelfth Doctor, but previously took a hit when the Doctor and River say goodbye for what is implied to be the last time in The Name of the Doctor and showrunner Steven Moffat started to get fan backlash, leading even the people who liked River to complain that too much of her character was written to revolve around the Doctor.
Some fans backed away from the Chuck/Blair pairing on Gossip Girl after the season three episode where Blair agreed to sleep with Chuck's uncle Jack so that Jack would give back Chuck's hotel, only to find out Chuck had agreed to the deal beforehand. They still remained the most popular ship but some former fans became rather... bitter.
Heavy Rain: Scott Shelby and Lauren Winter. All gone to hell when it is revealed that Scott was the person who killed Lauren's son. She whacks him in the most epic way though.
Shadow Hearts Covenant: Aw, Yuri and Karin make such a cute couple. Oh, wait. She's his mother!? Icky! Wait, how does that work? Stupid time paradox!
Tales of Symphonia: Kratos/Lloyd was looking good for most of the game. From Lloyd's jealousy of Kratos's strength, and Kratos's efforts at training and defending him, the strengthening of their bond while they traveled together, and Kratos's obvious desire to protect Lloyd (and Lloyd's equally obvious desire to trust him) after Kratos's Face-Heel Turn, the connection was obvious and easily made. ...Then near the end of the game, it turns out that Kratos is Lloyd's father.
The World Ends with You: Some people began to ship Beat and Rhyme due to their close interactions at the beginning. This was quickly dropped by most when we found out that they are siblings. And that Rhyme is SUBSTANTIALLY younger than Beat. But...
In Fire Emblem Awakening, some fans bailed out of shipping Frederick/Cordelia thanks to their extremely awkwardly written S Support. It can be easily seen as Frederick being an Entitled Dogged Nice Guy to Cordelia (complete with him borderline badmouthing her Unrequited Love Chrom, which is even more awkward since Frederick holds an Undying Loyalty to Chrom that is almost Ho Yay-tastic), while she seems to settle for Fred to forget about Chrom rather than for her actually liking Frederick. The fact that their shared ending specifically states how Cordelia is not exactly happy in her married life to Fred note ("As Ylisse's new knight captain, Frederick took charge of keeping the peace and training new recruits with his wife. Teaching was hard for Cordelia, however, as she was forced to neglect her own gifts. ") doesn't help.
Averted, interestingly, with the Seliph/Julia pairing from Genealogy of the Holy War. While many other incestuous pairings in the series are either abandoned or bashed, this couple involving two half-siblings tends to be adored, or at very least not given half the hate said ships get.
The Girl Genius fandom had a variant, in that shippers didn't ditch a pairing due to one of the characters doing something unconscionable, but simply because a better one showed up. When Tarvek and Bangladesh interacted, Bang's schoolgirl glee at seeing Tarvek again earned the pairing a lot of fans. Two days later, Bang met Vole, and everyone immediately jumped to that ship. To quote one of the posters on our own forums: "I support this ship. I support this ship so much it will not displace water. I support this ship so much it will be a skyship."
When it was revealed in Homestuck that Dave/Rose and John/Jade would be incest because those pairings are siblings, the ships dropped off the face of the internet. They do still exist to some mild extent, but the addition of many new characters since then such as the Trolls has made such pairings irrelevant.
Around this same time, it was revealed that Louie, Ian, and Gino were all related (Louie and Ian are brothers, and they are both Gino's half-brothers). Upon this revelation, those that shipped these three in some form or way eventually abandoned ship.
Batman Beyond: Terry/Bruce was a big favorite for fans. The way they were presented you'd think they were perfect....until JLU Epilogue came out and well, turns out Bruce is Terry's biological father and.... Well the pairing is now very rare. Actual incest is something that makes even Batslashers uncomfortable sometimes.
Out-of-universe, many Duncan/Courtney fans abandoned ship after Courtney became a Jerk/Villain/God-Mode Sue in TDA, most switching to Duncan/Gwen. Her personality improved in season three, but it didn't stop the D/G Relationship Upgrade.
The Legend of Korra might set a record for turnaround time for a ship being created, then abandoned:
A promotional poster for the show distributed at ComicCon 2011 featured Korra with an Earthbender boy and a Firebender boy. Naturally, some fans started Ho Yay Shipping them right away. Later, during the panel for the show, it was revealed that the boys were siblings, and everyone not into Incest Yay Shipping jumped ship.
When all that was known about Meelo was that there was a character with his name, people thought he might be Korra's Love Interest. Needless to say, when he turned out to be a toddler, that thought died out completely.
Tenzin and Korra. They were the first two named characters and were paired up almost immediately in a Mentor Ship... until it was found out that Tenzin was a married man in his fifties with three kids and a pregnant wife.
That same barrier, however, has done nothing to sink the Tenzin/Lin ship. In fact, it may be the Linzin ship’s impossibility of ever sailing again that has fueled its voyage through the hearts of the fandom.
Furthermore, Tenzin/Pema was shipped by nearly everyone until Lin's past relationship with Tenzin was revealed. As one fan said:
They did it. They actually did it. Bryke killed the show's one otp.
And Amon/Tarrlok gained a small Mind Game Ship/Foe Yay Shipping following after Amon de-bends Tarrlok in a fairly Ho Yay-tastic scene, only to fall into this trope once it's revealed they're brothers, meaning that anyone who didn't like incest jumped ship, and resulted in a few Hilarious in Hindsight pieces of fanwork before that particular revelation.
In season 2, many shipper shipped Bolin with Korra's cousin Eska due to promotional material. Turns out the relationship is quite abusive on Eska's side, leading many to jump ship, though others still hold firm.
Adventure Time shippers of Finn/Princess Bubblegum got excited at the end of Season 2, but when "Too Young" rolled around in Season 3, well ... That caused many shippers to walk the plank. If you were still a fan of the couple, even the remotest chance of them being together was evaporated by the Season 3 finale. Shippers of the couple are scarce, very scarce.
Finn/Marceline shippers saw hope at the ending of "Too Young", but like the Finn/Bubblegum shippers, they too took a dive after "Incendium", where he finally got a love interest that was his own age and liked him back.
Many say the Finn/Marceline ship died when the two agreed they were not romantically interested in each other in season 2's "Go With Me".
After Finn/Flame Princess was sunk (for now, at least), fans didn't know where to turn. While many stick by Finn/Flame Princess, many others have gone back to Finn/Marceline, others have turned to pairing Finn with his genderswapped counterpart Fionna (who exists as Ice King's fanfiction, and to deconstruct common fanfiction tropes), but many often rebuff these shippers by saying "Fionna is fanfiction". A select few have started turning to making Original Characters and creating either human girls, or girls of different species but still compatibile with Finn. The mysterious Huntress Wizard, who has only appeared in three episodes (with one minor speaking role in the fourth season) has started being shipped with Finn, as has Susan Strong (who's species and age are dubious, at best).