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Video Game / Style Savvy

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Open your own boutique!

Style Savvy, also known as Nintendo Presents: Style Boutique, or Wagamama Fashion: Girls Mode, where "Self-Indulgent" is the translation of "Wagamama", depending on one's region, is a Nintendo published and Syn Sophia Inc. developed fashion simulator for Nintendo's handheld consoles.

The individual games are:


The series as a whole provides examples of:

  • All Love Is Unrequited: In every game, there's at least one handsome bishie who clearly has a crush on the protagonist. To make it even more obvious, Dominic's gift to the protagonist on her birthday is a wedding dress.
  • Animesque: The main art style for the series. In the fourth game, character design was done by mangaka Lily Hoshino, of Otome Youkai Zakuro and Penguindrum fame.
  • Alliterative Title:
  • An Interior Designer Is You: You can decorate your shop and your home as you wish.
  • Art Evolution: On top of the graphical boost between the Nintendo DS and Nintendo 3DS, the art style changed a bit between the first game and New Style Boutique/Trendsetters. It became cleaner, less stylized, and with smaller eyes. In the first game, the "ecstatic customer" animation was simply them in front of a white background with rose petals. In the sequel, the animation changes depending on the style of the outfit. The fourth game goes for a more cel-shaded look.
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  • Bishōnen:All of the male characters, due to the artstyle.
  • Celibate Hero: The player character is this in all four games. In Japan, a free DLC was added for New Style Boutique that allowed the player to design a male character as they wished and to take him on dates, but the feature was never made available in international releases.
  • Cosplay: The whole point of the Masquerade and Purple Moon (Teatro Amano in America) brands.
  • Dub Name Change: Some names even differ depending on the region, such as Evie being called Michaela in America.
  • Eccentric Fashion Designer: Rococco is a man named "Pario" in Japan. He's a flamboyant and brightly dressed fashion designer. In the sequel game Pario's design was toned down and became a Bishōnen. English translations made him into Rococco's son, Rocco.
  • Elegant Gothic Lolita: The Raven Candle line. Marble Lily specializes in Sweet Lolita, but their black clothes can also count as Gothic Lolita.
  • The Fashionista: The protagonist, obviously. Your role in every game is to choose fashionable clothing for customers that suits their style, and occasionally ensembles. Characters will often gush of how talented you are.
  • Gameplay and Story Integration: If you recommend an outfit that is too light or revealing in winter, your customer will complain that it's too cold to dress like that. Similarly, if you recommend an outfit with too many layers during the summer months, the customer will refuse on account of it being far too hot to wear.
  • Going Through the Motions: Outside of some cutscenes, each game uses stock motions whenever you're talking to a character. Only a few (Dominic, Roccoco, Godfrey, etc.) have animations specific to them.
  • Heroic Mime: Your character doesn't talk in any of the games aside from choice options.
  • In-Universe Game Clock: The games somehow alternate between "Tied to system clock" and "Internal clock" for each release. The first game and Fashion Forward have their time pass in the game based on your system's date and time, while New Style Boutique and Styling Star has the internal one where the time advances whenever you select something and spend time doing it.
  • Menswear Ghetto: Oh yes. Men's fashion wasn't even available until the second game, and they have only five clothing styles to choose from. Outside of Japan the choices are even more limited, because the menswear branch of the Kanokoi line cannot be sold in your shop. You can still win these clothes from filling your happiness meter, though, so at least they weren't removed entirely.
  • New Game+: Beat the main game once and you have the option to change your character's appearance.
  • No Antagonist: None of the games feature any type of villain whatsoever.
  • One Steve Limit: All the customers have different names, though some names are variations of, short for, or similar to other names.
  • Only One Save File: All the games have only one save file.
  • Only Six Faces: Three for girls and three for boys.
  • Palette Swap: Though each game has thousands of clothing items to choose from, most items are just a base with a different color.
  • Purely Aesthetic Glasses:
    • In the Style Savvy world, glasses are treated as just a fashion accessory. Genevieve in New Style Boutique/Trendsetters mentions being Blind Without 'Em, but you can still give her an outfit that doesn't include glasses and as long as it fits her style preference she'll happily take it.
  • Princesses Prefer Pink: Marble Lily, the whimsical, storybook-princess-like brand, has mostly pink clothes.
  • Save-Game Limits: All the games use only one save file.
  • Screw This, I'm Outta Here!: A customer would leave the shop empty-handed if they cannot find something that fits their style. Starting with New Style Boutique, if they can't find something they like through the three times using "Take A Look", they leave without any more requests.
  • Simulation Game: Both a business simulator and a fashion simulator.
  • Rule of Three: You can only show articles to the customer up to three times. Starting in New Style Boutique/Trendsetters, the customer will immediately leave after the third try.
  • Too Long; Didn't Dub:
    • Fashion Forward and Styling Star's American releases did not get separate localizations like the first two games, instead simply recycling the European English localization, resulting in some confusion.
  • Video Game Cruelty Potential:
    • Well, as cruel as you can be in a game like this. The vast majority of customers aren't too worried about how clothes coordinate so long as they're the right kind of clothing. Therefore, if someone asks you for a Retro outfit, you can create a blindingly horrific, mismatched, and repulsive outfit that looks like it was created by a colourblind Skrull on a bad day... and as long as all of those clothes fall under the Retro label, the customer will gush about how perfect it is and how they're going to wear it everywhere. Bonus points if they leave the store wearing it.
    • Of course, sometimes the customers DO have limits. Customers that favor Boho-chic don't like outfits with a bright and gaudy color scheme even if they're all boho-chic, and most customers won't like socks and sandals unless they're Asian-inspired.
  • Virtual Paper Doll: The main draw of the game.