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Videogame / Style Savvy

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Style Savvy, also known as Nintendo Presents: Style Boutique, or Wagamama Fashion: Girls Mode, depending on one's region, is a Nintendo published and Syn Sophia Inc. developed fashion simulator for the Nintendo DS.

The game starts you out working as a clerk in a clothing store, working to match the wants and needs of the customers based on the style, color, and type of the clothing. As the game progresses, the player eventually is given their own fashion boutique to run by the owner of the store, and rich Bishōnen, Dominic. From that point, the player has to work to maintain a diverse stock while keeping the customers satisfied, build up store popularity, and eventually take part in fashion shows, where the player is tasked with assembling an ensemble from a limited number of parts to fit a general theme. Furthermore, while the player manages their store, they're also able to customize their own avatars, using the money they earn to purchase cosmetic changes, and receiving a copy of every purchased piece of clothing in their wardrobe. Finally, the player can also run an online boutique and compete with other players in fashion competitions.


It is notable that it contains over 16 brands of a variety of styles, comprising of almost 10,000 items, resulting in a very deep Virtual Paper Doll game. More so, in that the boutique itself can be customized to attract different customers.

In both the US and Japan, Style Savvy received a surprisingly good reception, given the genre's tendency to fall into shovelware, and ranks as one of the best selling Nintendo DS games. It also received a sequel for the Nintendo 3DS, Style Savvy: Trendsetters (also known as Wagamama Fashion: Girls Mode Yokubari Sengen! or Nintendo Presents: New Style Boutique), with added content such as bags and men's fashion.

A third installment was released on April 16, 2015 in Japan under the name of Girls Mode 3☆Kirakira Corde. It features yet even more additions, such as the ability to design your own clothes and to give makeovers to your guests at your shop. It was released on Europe under the title New Style Boutique 2 - Fashion Forward on November 20, 2015. This is the first game in the series to be amiibo compatible. It was released in North America on August 19, 2016 under the title Style Savvy: Fashion Forward.


The fourth installment was released November 2, 2017 in Japan as Girls Mode 4: Star Stylist, in Europe as New Style Boutique 3: Styling Star on November 24, 2017, and in North America as Style Savvy: Styling Star on December 25, 2017. However, the North American release was digital only. This version includes the hair salon and beautician shops, the ability to make manicures, and brings back the direct sale of menswear.


Style Savvy provides examples of:

  • Affectionate Nickname: In Styling Star, Rosie calls her friend Camilla "Cammy".
  • All Love Is Unrequited: It's pretty obvious that Dominic in the first game, Brad and Reed in Trendsetters and Ricky in Fashion Forward have a crush on the protagonist. To make it even more obvious, Dominic's gift to the protagonist on her birthday is a wedding dress.
  • American Kirby Is Hardcore: The Japanese cover features a young girl with a cute, pink background. The American cover changed the girl and the background, but the European cover used a luxurious background and replaced the girl for a gigantic shoe, supposedly to appeal it to older audiences. Subverted in Trendsetters, where the American cover is more similar to the Japanese one, and the European cover used a similar cover to the first game but featuring a girl.
  • And Your Reward Is Clothes:
    • If the player wins a fashion show, they'll obtain a special type of clothing not available in store. Winning the final fashion contest, the International Contest, not only gives the player one of the aformentioned pieces of clothing, but also the Contest Crown. Unlike the rest of the clothes won via contest, it is unsellable, and at 7,992 dollars, it is the most expensive item in the entire game.
    • If you fill up the happiness meter in Trendsetters, you get a random piece of clothing you don't yet have in your wardrobe at the end of the day.
  • Animesque: The main art style for the series. In the fourth game, character design was done by mangaka Lily Hoshino, of Otome Youkai Zakuro and Mawaru-Penguindrum fame.
  • An Interior Designer Is You: You can decorate your shop and your home as you wish.
  • Art Evolution: On top of the graphical boost between the Nintendo DS and Nintendo 3DS, the art style changed a bit between the first game and Trendsetters. It became cleaner, less stylized, and with smaller eyes. In the first game, the "ecstatic customer" animation was simply them in front of a white background with rose petals. In the sequel, the animation changes depending on the style of the outfit. The fourth game goes for a more cel-shaded look.
  • Artificial Stupidity:
    • Sometimes the NPCs will be wearing rather nice outfits. On the other hand, sometimes you'll be left wondering who let them leave the house looking like that.
    • In Fashion Forward, sometimes you are asked to copy makeup from a reference photo. On occasion, the customer will give you a photo of herself.
  • Ascended Fangirl: In the first game, there's a customer named Lisa who likes Marble Lily clothes. In Fashion Forward, she's the company's brand representative.
  • Big Brother Worship: Daisy, the girl who runs a flower stand in the park in Trendsetters, absolutely adores her older brother Reed.
  • Bishōnen:
    • Dominic. Very much so.
    • Almost all of the male characters in the 3DS titles, due to the artstyle.
  • Black and Nerdy: Arabella's brother Tarquin in Fashion Forward."
  • Body Double: At one point during Yolanda's storyline in Styling Star, your character helps her evade her mother by grabbing a random lookalike off the street and dressing her up to look like Yolanda.
  • But Thou Must!:
    • In the first game, missing a day will force you to attain to one of the available customers and if you fail to please them, your ranking will go down.
    • Michaela won't take no for an answer when she wants you to work for her in Trendsetters.
  • Cannot Spit It Out:
    • Dominic. Oh lord, Dominic. Reaches almost painful levels.
    • Poor, poor Brad in Trendsetters. It's especially apparent during the summer event where he takes your character to see fireworks.
    • From the same game, Harris toward Michaela.
  • Celibate Hero: The player character is this in all four games. In Japan, a free DLC was added for Trendsetters that allowed the player to design a male character as they wished and to take him on dates, but the feature was never made available in international releases.
  • Cloudcuckoolander:
    • Johann, the songwriter in Styling Star.
    • Also, Rainbow in Fashion Forward.
  • Colour-Coded for Your Convenience: The main five girls in Styling Star. Rosie (pink), Yolanda (blue), Alina (yellow), Camilla (red) and Angelique (black).
  • Continuity Nod:
    • In Trendsetters, Dominic, Grace and Renee will visit the protagonist's shop and point out that she reminds them of another fashionista from their town (the first game's protagonist) Dominic even points out after buying clothes different from his usual style that he wants to wear them for going out to dinner with a girl, but that she might not say anything because she's really quiet.
    • Renee also appears in your town in Fashion Forward
    • Evie (Or as she's known in the American version of the second game, Michaela) is a supporting character in Fashion Forward.
    • A few of the customers from Fashion Forward can be seen again in Styling Star. Florian/Reed also makes an appearance, along with his sister Daisy/Flora.
  • Cosplay:
    • The Teatro Amare (Purple Moon in Europe) line.
    • The Masquerade brand in the first game.
  • Cute Clumsy Girl: Rosie Mayfield, one of the aspiring idols in Styling Star, starts out as one. As she gains more confidence in herself, this trait tones down considerably.
  • Ditch the Bodyguards: Yolanda in Styling Star is an heiress, and she has to evade her bodyguard Fortman in order to sneak off and visit the boutique or take a job with the talent agency. Averted after Fortman catches on to what she's doing and agrees to keep her secret.
  • Downloadable Content:
  • Dub Name Change: Some names even differ depending on the region, such as Michaela being "Evie" in PAL regions.
  • Early Installment Weirdness:
    • The first game had a few features not present in later installments, such as hosting sales to increase the probability of customers, a separate category for tunics, being able to select the color of hair ties, not getting any money back for clothes gotten rid of, not being able to wear base layers as tops, being able to wear pants and skirts at the same time, being able to advertise your shop, brands not having corresponding images, and the magazine feature having won a fashion contest. Also in the first game, customers almost never tell you exactly what brand, image, or color they want, leaving the player to deduct what they want themselves. If a customer asks for an outfit in the first game, you don't actually have to give them a complete outfit, as they'll wear what they were wearing previously in slots you didn't pick.
    • In the first game, you can keep giving characters the same articles over and over; starting from Trendsetters, they'll no longer accept clothes they've already bought, which can be hard to decipher.
    • The first game has the characters reset back to their original wardrobe while in later installments, they'll wear the last clothes you've given them.
    • The first two games don't have jobs at any place besides your boutique. The first game also had specific hairstyles that can be worn up or down, which is not present in later installments.
    • The customer can only see an item three times; in the first game they stick around, but from Trendsetters oneward they leave.
    • The first game is the only game in the series where your character has no other jobs outside running a boutique. The hangout locations are also temporary, and you will be asked if you want a picture of the memory before leaving.
    • The first game is also the only game where your boutique doesn't open until later on; all later games have your boutique opened immediately upon startup.
    • Customers give their opinion after you see how they look in the first game; in all other games, it's after.
    • The first game is the only installment where your store has a ranking system, which increases based on the customers you serve. You need a certain amount of stars to compete in a higher level of the Fashion Contest, and if you miss a day of the game, your ranking will go down unless you serve the next customer which the game insists you do.
    • Following a fashion show, in the first game you are taken back to your apartment, while in later games you simply return to the map.
  • Elegant Gothic Lolita: The Raven Candle line. Marble Lily specializes in Sweet Lolita, but their black clothes can also count as Gothic Lolita.
  • Fantasy-Forbidding Father: Yolanda in Styling Star must pursue her dreams of being a singer in secret, because her very strict mother expects her to help with the family business.
  • The Fashionista: The protagonist, obviously. Your role in every game is to choose fashionable clothing for customers that suits their style, and occasionally ensembles. Characters will often gush of how talented you are.
  • Floral Theme Naming:
    • Two of your customers in Trendsetters are twin sisters named Violet and Rose.
    • In Styling Star, the florist is run by a man named Florian, who has a sister named Flora. And in the post-game you get to meet Rosie's siblings; a sister named Clover and a brother named Heath.
  • Going Through the Motions: Outside of some cutscenes, each game uses stock motions whenever you're talking to a character. Only a few (Dominic, Roccoco, Godfrey, etc.) have animations specific to them.
  • Gotta Catch 'Em All: In Fashion Forward you start off with a limited amount of color choices for hair and makeup. You have to get more colors by taking pictures of certain objects and showing them to a character called Rainbow, who will then "notice" the color and make it for you to use.
  • Gratuitous French: Michel in Styling Star peppers his dialogue with French words.
  • Heroic Mime: Your character doesn't talk in any of the games aside from choice options.
  • Idol Singer: The Stylettos in Fashion Forward and Yolanda, Alina and Rosie in Styling Star.
  • Incredible Shrinking Man: Your character in Fashion Forward magically shrinks down during the opening cutscene with Sophie's unusual aid.
  • In-Universe Game Clock: The games somehow alternate between "Tied to system clock" and "Internal clock" for each release. The first game and Fashion Forward have their time pass in the game based on your system's date and time, while Trendsetters and Styling Star has the internal one where the time advances whenever you select something and spend time doing it.
  • Jack-of-All-Trades: In the third game, the main character is skilled in clothing design, hair styling and make-up, as well as being able to professionally model. Add this to their main trait as a clothing coordinator who's also skilled in interior design (as in the other games), and you have one skilled lady.
  • Lilliputians: The characters in Fashion Forward. Justified by the setting being in a miniature, dollhouse-like world.
  • Lovable Alpha Bitch: Renee in the first game, Emmylou in Trendsetters, Callie in Fashion Forward, and Camilla in Styling Star.
  • Luck-Based Mission: Filling up the color palette in Fashion Forward can get very tedious. For example, there are some colors you can only get from a specific cutscene where someone invites you out to eat, which can take several attempts to trigger. There are also colors that are available only at certain times of day, or certain seasons.
  • Malaproper: Cece, the hairdresser in Styling Star, is constantly mixing up words and syllables in her speech.
  • Meaningful Name: The main five Styling Star girls. Rosie Mayfield, Yolanda Artemisia, Alina Golding, Camilla Scarlet and Angelique Noir.
  • Menswear Ghetto: Oh yes. Men's fashion wasn't even available until the second game, and they have only five clothing styles to choose from. Outside of Japan the choices are even more limited, because the menswear branch of the Kanokoi line cannot be sold in your shop. You can still win these clothes from filling your happiness meter, though, so at least they weren't removed entirely.
  • Metalhead: Hitomi in Styling Star, although she slowly opens up to the idea of other music genres with a little push from her sister Momo.
  • Missing Steps Plan: In Trendsetters, this can be found in the description for one of the fashion contest models.
  • New Game+: Beat the main game once and you have the option to change your character's appearance. And in Fashion Forward, you also unlock the entire male wardrobe (which is exactly the same as in Trendsetters), giving you the ability to change the outfit of any of the men in the game.
    • Doing a new game plus in Styling Star lets you replay the story from the beginning all over again without losing your funds, stock, wardrobe, makeup, furniture or achievements. You're also able to change your shop assistant.
  • Nephewism: In Styling Star, your boutique is passed down to you by your uncle. None of your other family members even get so much as a mention.
  • Nice Hat:
    • In Trendsetters, Brad the delivery guy wears a cool cap as part of his uniform.
    • In Trendsetters there's also the contest announcer MC Mode, who almost always wears a snazzy fedora.
    • In Fashion Forward, Sophie buys her white beret from you almost immediately after you meet her, as a sign of your new friendship.
  • No Antagonist: None of the games feature any type of villain whatsoever.
  • One Steve Limit:
    • All the customers have different names, though some names are variations of, short for, or similar to other names.
    • Averted in Trendsetters, as there are two male customers named Jack.
  • Only Six Faces: Subverted.
  • Opening the Sandbox: In Trendsetters, things take off immensely once you take management of the shop.
  • Paper-Thin Disguise:
    • Averted in Fashion Forward; Ricky occasionally dons a purple hat and coat and calls himself Mickey, but it fools absolutely no one who knows him.
    • In Styling Star, Alina dons a pair of glasses while she's out in public so that people don't recognize her as Alinatron. However, Michel the baker sees through her disguise early on, and her friend Melvin catches on eventually as well.
  • Palette Swap: Though each game has thousands of clothing items to choose from, most items will come in different colors. In the first game, if you collaborate with a clothing company, they will send you a pre-made design and let you choose which of two colors to use for it.
  • Perky Goth: Alina's preferred styles are gothic and lively.
  • Pungeon Master: Florian the florist and Michel the baguette cart owner in Styling Star.
  • Purely Aesthetic Glasses:
    • In the Style Savvy world, glasses are treated as just a fashion accessory. Genevieve in Trendsetters mentions being Blind Without 'Em, but you can still give her an outfit that doesn't include glasses and as long as it fits her style preference she'll happily take it.
    • Seems to be subverted in Styling Star. If you are designing an outfit for a character who wears glasses, they will sometimes transfer over to the new outfit.
  • Princesses Prefer Pink: Marble Lily, the whimsical, storybook-princess-like brand, has mostly pink clothes.
  • Reality Ensues:
    • If you recommend an outfit that is too light or revealing in winter, your customer will complain that it's too cold to dress like that. Similarly, if you recommend an outfit with too many layers during the summer months, the customer will refuse on account of it being far too hot to wear.
    • In Styling Star, Yolanda, Alina and Rosie need to take the time to get to know each other better before they feel comfortable working together as a group.
  • Retcon: In Fashion Forward, the Flirty clothing style was phased out. All the clothes that fit that style in previous games make a return, but they are now classified as different styles such as Girly or Bold. This happened again in Styling Star with the Sporty style, with those clothes now being classified as lively, basic, bold, psychedelic or boho-chic. There's also the Dazies brand, the only brand from the original DS game to not have an equivalent brand or style in Trendsetters. Instead, clothes resembling that of Dazies went to the Retrobeat and April Bonbon/Mint Sprinkles brands.
    • The hat for the red Flight Attendant costume sold by Purple Moon was turned into the White Beret in Fashion Forward, and is Sophie's trademark hat. As a result, the other Flight Attendant hats got a slight modification in their design. All the new designs carry over to Styling Star.
  • Sassy Black Woman: Kiki Summers in Styling Star.
  • Save-Game Limits: All the games use only one save file.
  • Screw This, I'm Outta Here!: A customer would leave the shop empty-handed if they cannot find something that fits their style. Starting with Trendsetters, if they can't find something they like through the three times using "Take A Look", they leave without any more requests.
  • Secret Keeper: In Styling Star, Yolanda's bodyguard discovers what she's up to fairly quickly, but decides to help her pursue her singing career by keeping it a secret from her mother.
  • She's a Man in Japan: Rococco, the woman who runs the fashion contests in the first game, was a flamboyantly gay man named Pario in the Japanese version, Wagamama Fashion: Girls Mode.
  • Shout-Out:
  • Simulation Game: Both a business simulator and a fashion simulator.
  • Rule of Three: You can only show articles to the customer up to three times. Starting in Trendsetters, the customer will immediately leave after the third try.
  • Romantic Two-Girl Friendship: Camilla and Rosie's relationship tends to come off as this in Styling Star
  • Too Long; Didn't Dub:
  • Toy Time: The setting of Fashion Forward, explaining the more cutesy, cartoony architecture.
  • Tsundere: Camilla behaves this way towards Rosie in Styling Star.
  • True Blue Femininity: Yolanda is associated with the color blue, and one of her preferred styles is the Feminine style.
  • Video Game Cruelty Potential:
    • Well, as cruel as you can be in a game like this. The vast majority of customers aren't too worried about how clothes coordinate so long as they're the right kind of clothing. Therefore, if someone asks you for a Retro outfit, you can create a blindingly horrific, mismatched, and repulsive outfit that looks like it was created by a colourblind Skrull on a bad day... and as long as all of those clothes fall under the Retro label, the customer will gush about how perfect it is and how they're going to wear it everywhere. Bonus points if they leave the store wearing it.
    • Things get worse in Fashion Forward. Since you can also be a hair and make-up stylist, you can give your customers a hideous haircut or make-up... and as long as it fits their request, they'll like it.
    • Of course, sometimes the customers DO have limits. Customers that favor Boho-chic don't like outfits with a bright and gaudy color scheme even if they're all boho-chic, and most customers won't like socks and sandals unless they're Asian-inspired.
  • Virtual Paper Doll: The main draw of the game.
  • Walking the Earth: Your uncle in Styling Star gives you management of his boutique because he wants to explore the world and find his true calling.
  • Wingding Eyes: In Styling Star, the characters' eyes all have little stars in them.
  • You Gotta Have Blue Hair: Possible, due to the large number of colors available to dye your hair.

Alternative Title(s): Style Boutique


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