Giver of Lame Names

"There's a goblin in my clan named 'Stop the Ceremony I Swallowed A Bug.' Yeah, our teller really sucks at naming ceremonies."
Piss Off I Have a Headache ("Hava" for short), Goblins

Someone who can't think of good names for things (or people if it's the character's kids). The names are too long, don't fit the thing(s), utterly uncreative and merely state the painfully obvious about said thing(s), or are just plain weird.

Now this isn't how you feel about the names (this is an objective trope). It's about the story making it clear that the character chooses bad or weird names.

We would go for a truly awful title to make it self demonstrating, but this trope usually has the description of the thing stated in the show, just to make it clear how awful the name is.

And this is just about characters, not any work/trope title you don't like. We will nuke any such entries.

Can sometimes overlap with The Nicknamer (if characters find the nickname terrible).

A Super Trope to Atrocious Alias (giving oneself a lame non de plume), Lousy Alternate Titles (a Just for Fun page where we apply this to tropes).

In-Universe Examples Only

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    Anime & Manga 
  • Renge from Air Master. She has a tendency to give ridiculously bad names for Maki's signature moves, before one of the other girls interrupt her with a better name. They routinely joke that she has "No naming-sense".
  • Finland from Axis Powers Hetalia tried to name his pet dog "Go For It! Bomber" before his partner Sweden stopped him. And then he went for "Bloody Flower Egg"....
  • In Fullmetal Alchemist, in an extra story in the manga, Col. Mustang says Lt. Hawkeye is this after she adopts an abandoned puppy and names it "Black Hayate."
    • There's also an omake about how the code names were chosen. The ones chosen by Mustang were completely sensible - Elizabeth, Kate... Riza had the honour of choosing Breda's name. "Bre-ko". (-ko is used for feminine names.) The English version went with "Bredette" to give the same connotation.
  • In Sayonara, Zetsubou-Sensei, Kafuka Fuura gives her teacher, Nozomu Itoshiki, the name "Pink Supervisor" after he tries to kill himself by hanging from a cherry tree in full bloom. He of course hates it, thus prompting Fuura to try and pay Itoshiki to allow her to call him that.
  • Konoe Subaru from Mayo Chiki!.
  • Luffy from One Piece. Generally his nicknames and names involve food, though his first three names for the crew's new ship were "Bear!! Polar bear!! Lion", "Tiger!! Wolf!! Lion", and "Squid!! Octopus!! Chimpanzee" (his fourth name finally brought him back to his comfort zone with "Dumpling, Gorilla, Lion")
  • Hayate the Combat Butler gives us Student Council President Hinagiku Katsura. Despite being amazing at almost everything, if she names anything it will be immediately called out by whoever is present. They aren't weird or long names either, just really, really simplistic such as basically naming a baby sparrow 'brown bird'. Hayate typically is exasperated by her naming sense, which is funny when you consider that his naming sense is literally just as bad...both named Athena "A-tan", notably a character longer than her actual name.
  • Fairy Tail has Laki Olietta, who gives incredibly bizarre names to her attacks like "The Damn of Shy Love" and "The Distance Between Two People is Forever". Often, her opponents will pause in confusion and ask what those names are supposed to mean.
  • Yozora in Boku wa Tomodachi ga Sukunai is consistently bad at naming things. She calls her air friend "Tomo-chan", which means "Friendy", more or less. The name "Neighbours Club" is one of the many aspects of her club proposal that don't impress Kodaka. She names Sena's dating-game character Semoponume at random, but then keeps using it like it's a sensible name. Even her nicknames are unimaginative, from "Meat" for Sena to "Night" for her own RPG character (it's just the first kanji in her name)... and of course "Sora" for herself, unwittingly matching Kodaka's equally lazy nickname "Taka" note .
  • In Azumanga Daioh, Tomo declares that the Osakan transfer student will henceforth be called Osaka. Dismayed (but stuck with the name), she tests a suspicion by asking Tomo if she has any pets. Indeed she does: a dog named Spot and a cat named Whiskers.note 
  • In K-On!, both Mio and Yui are this, at least to Ritsu. When the club finds it needs a name for their band, Mio's names come out too sweet and sappy, while Yui suggests "Gum On The Bottom Of My Shoe", "Ring Finger In The Dresser Drawer", "Clenched Fist", and "Rocket Pencil". Later, Ritsu says that Mio's song titles "are as 'unique' as ever."
  • In Ranma ˝, Pantyhosetaro had the misfortune of being named by Happosai due to his village's tradition of letting the person who helps deliver the child name them, and Happosai just happened to be nearby and (in a rare moment of altruism) decided to help his mother when she went into labor. He hates his name and seeks to defeat Happosai so he can get a new one, since Happosai refuses to change it otherwise.
    • His suggestion on what to change his name to? Awesometaro.
  • Seiryo Tenna of Tenchi Muyo! GXP is not the most competent person in the first place, but when naming his ship and finding out that all of the "lucky" names he wanted were taken he decided to call it the Unko, meaning "bringer of fortune" — which, unfortunately, is a homonym for a word that also means poop.
  • Isshin Matoi of Kill la Kill named the anti-Kiryuin organization he founded Nudist Beach, and while It Makes Sense in Context (clothing and those who make it in this world are very powerful, so deliberately rejecting clothing is sticking it to the man) everyone who hears the name comments on how stupid it sounds. He also named an invention of his the "Rending Scissors", something mocked by an an opponent of his, and this tendency is said to be due to his habit of being Literal-Minded and just naming things what they are. He even gave his own daughter a name that can translate to "abandoned child" which is distressingly spot on once we learn her backstory, doubling as Foreshadowing.
  • In Cute High Earth Defense Club LOVE!, Wombat is this. The reason why the magical boy quintet's names don't fit under Atrocious Alias is because he chose the names Scarlet, Cerulean, Sulfur, Vesta and Epinard (Gratuitous French for spinach, his favourite food). Note this is an Affectionate Parody, so this is an invoked trope.

  • In All-Star Batman & Robin, the Boy Wonder, Dick Grayson, age 12, tells The Goddamn Batman that "Batmobile" sounds lame. Batman Crazy Steve visibly takes offense and tells Dick to shut up. Later he rants at Black Canary for making the same mistake.
    • Which is odd, as Batman claimed that Dick himself named it the Batmobile in Batman: The Dark Knight Returns, which is set in the same continuity. There, "Batmobile" was noted to be a stupid name that only a child would think of.
  • In the "The Wake" storyline for Neil Gaiman's The Sandman series, some of The Endless create a golem and ask Delirium to name him. After Delerium's first suggestion, "Plippy Ploppy Cheese Nose", Death has to give her a little guidance in naming conventions.
  • In one Ultimate Fantastic Four comic, Ben, Sue, and Johnny all complain that Reed can't name things (the example they give being "The Fantasti-car"). Dr. Storm then says they should let Johnny name the shuttle Reed's reinventing. He names it the "Awesome". Reed is not amused.
    • And later, just before the title got canceled, Ben is on his own and helps set up a shuttle to save Sue. He comments that "I finally got to name one of these doohickeys myself" while we see that the shuttle sports the name "Awesome II".
  • In the Injustice: Gods Among Us tie-in comic, Green Arrow is being picked on by Harley Quinn for the name of his lair, the Arrowcave. Harley then asks him why didn't he just call it "The Quiver" (a case for holding arrows).
    Green Arrow: That... is actually better.
  • Transformers: More than Meets the Eye brings us Crankcase, who manages to deflate his attempt at playing Big Damn Heroes by naming a borrowed Humongous Mecha "Mighty Mega Puncher". He also thinks the name "Mighty Spaceship" sounds noble and majestic. In his defense, he is missing a chunk of his head.

    Fan Works 
  • The Guides in Deserving apparently do this to the children the local version of the Harry Potter Marriage Law forces them to father on ex-Death Eaters. It veers into Informed Wrongness as the one example of this phenomenon we meet is called Sin.
  • In an Abridged Series of Trigun, Knives is voiced as though he was Dr. Evil, and his plans have names that are sexual in nature, and he never gets it. One plan is to steal a lumber from a place before dawn, and he calls it "Operation Morning Wood".
  • This trait seems to be genetic in Game Theory (Fan Fic), since all the Testarossas have it.
  • In New Reality, Lloyd suggests to Brit that the skill for both of them to use Tiger Blade at the same time is "Tiger Festival". Even Regal doesn't particularly amazed by the name.
  • In Fractured, a Mass Effect/Star Wars/Borderlands crossover, a krogan observer at the Council Demilitarization Enforcement Mission thinks one of the Trans-Galactic Republic's ships that was sent to defend Tuchanka has a stupid name—it's "Promenade Sunraise" (which by krogan standards, is pretty lame).

    Films — Animation 
  • In Cloudy with a Chance of Meatballs, most of Flint's inventions have pretty straightforward names, even if they don't exactly roll off the tongue (Hair Un-balder, anyone?). However, his latest invention has the unwieldy title of "Flint Lockwood Diatonic Super Mutating Dynamic Food Replicator" or FLDSMDFR for short.
  • As seen in the Western Animation section below, the military in South Park: Bigger, Longer & Uncut are spectacularly literal minded with their operation names. The first wave of their attack plan, consisting of African American soldiers, is called Operation Human Shield, and the second wave is Operation Get Behind the Darky.
  • Subverted then played straight in Monsters, Inc.: When a co-worker catches Mike yelling at Sulley, Mike plays it off as rehearsing for the company musical, improbably named "Put That Thing Back Where it Came from, or So Help Me...." Later played straight when it's revealed that they actually did put on the musical.

    Films — Live-Action 
  • In Down Periscope, we learn early that the electrician's name is "Nitro". But he's working on a nickname: "Mike".
  • In Monty Python and the Holy Grail, the knights meet an awesome enchanter, who ostentatiously causes huge explosions, teleports within one such, and wields a staff of flame. He declaims his status loudly, and when asked his name, responds, "There are some who call me.... Tim?"
  • In the Wild Wild West movie, Artemus Gordon was constantly using long, awkward terms to name his inventions.
  • In Pirates of the Caribbean: At World's End, after coming upon Shipwreck Island, which contains Shipwreck Cove, and the town of Shipwreck, Jack realizes how unimaginative pirates are at naming things.
    Jack: I once sailed with a geezer what lost both his arms and part of his eye.
    Gibbs: What did you call him?
    Jack: ...Larry.
  • Terminator 2: Judgment Day does a bland and uninspired variation. When John has to think of a name for the T-800 when they meet old friends, he calls him Uncle Bob. Even the Terminator question that choice.

  • Discworld:
    • Leonard of Quirm invents loads of things, but his names for them just don't work. They are exact, but so wordy they won't catch on.
      • There's a lot of lampshading of this one — for example, he has a device which is designed to be "submerged in a marine environment." Naturally, he names it the "Going-Under-The-Water-Safely Device."
      • In Nanny Ogg's Cookbook, during the course of preparing a cheese sandwich, he redesigns a war machine to pull a plough and, since it's key feature is traction, calls it the Machine For Pulling Heavy Loads. Also, to keep dairies cool for the cheese, he invents a device for regulating temperature by means of metal strips coupled to pulleys. He calls it the Device For Regulating Temperature By Means of Metal Stips (Coupled to Pulleys)
      • The Make Words With Tiles That Have Been All Mixed Up Game!
      • And his code-breaking Engine for the Neutralisation of Information via the Generation of Miasmic Alphabets.
      • The one time we see him give a name based on a classical allusion rather than a bland description of function, it nearly results in the destruction of the entire Discworld.
    • Lancre as a country is repeatedly said to suffer from this sort of thing, for two reasons. Firstly, its largely rural and uncomplicated population tend to choose names without regard for meaning ("There'd be a little Chlamydia running around today if her mother hadn't decided Sally was easier to spell"); and secondly, the Lancrastian naming custom dictating that whatever the naming priest says at the appropriate moment is the name. This has led to such gems as Princess Esmeralda Margaret Note Spelling, King My God He's Heavy the First, and James What The Hell's That Cow Doing In Here Poorchick.
    • Lancre is also the home of the unfortunate Carter family. They started by naming the daughters after virtues (Chastity, Charity, Patience and so on), which is traditional. Then they got a little bit confused and wound up naming their sons after vices. This has worked out interestingly - all the children have natures completely opposed to their names (Anger Carter is even-tempered, and Bestiality Carter is very kind to animals, but Charity is famously stingy and Chastity is a lady of negotiable affection).
    • And then there are the Wee Free Men, including Not-as-Big-as-Medium-Sized-Jock-but-Bigger-than-Wee-Jock Jock. You have to get specific with Jocks among the Feegles.
    • One-Man-Bucket from Reaper Man is from a tribe where new babies are named for the first thing seen by the mother when they look outside the tent (in this case, his name is short for "One Man Pouring a Bucket of Water Over Two Dogs"). His twin brother, born a few moments prior, would have given his right arm to be called Two-Dogs-Fighting.
  • In the book and film Where The Heart Is, Lexie names her kids after the food she craved while pregnant with them.
  • In Things Snowball by Rich Hall, Morpheus, the bestower of superhero powers, is partially deaf and liable to mispronounce names. This has resulted, for example, in the superhero duo Mer-Man and Insect Boy (The guardian of the ocean depths and the vanguard of the insect kingdom) emerging from their naming ceremonies as Merman, an Orthodox Jew superhero who refuses to fight crime on the sabbath (to the delight of supervillains everywhere) and Incest Boy, whose superpower activation ritual involves his family in rather disturbing ways.
  • Harry Potter
    • Hermione starts the Society for the Promotion of Elfish Welfare in the fourth book. Too bad she didn't pause to realize what the acronym was...
    • The Malfoys seem to be this in-universe. Ron snickers at Draco's name, and Draco's son Scorpius is met with some derision.
    • Seems to run in the Black family (of which Draco's mother was a member) since his maternal cousin Tonks hates that her mother gave her the first name Nymphadora. Her middle name isn't much better, since her mother apparently decided to continue the Black family tradition of naming after stars and constellations by picking Vulpecula. Meaning that two out of three parts of her name can be construed as "nymphomaniac fox" so it's no wonder she goes by her surname.
  • In Life of Pi, the tiger Richard Parker got his name from erroneous paperwork: the hunter who captured him accidentally wrote his own name in the space for the name of the animal, and a literal-minded clerk dutifully reproduced the error. The hunter's own first and last names were thus recorded as "Thirsty None Given".
  • In the Zachary Nixon Johnson series, all of the characters agree that while Dr. Thompson was a brilliant scientist, he was somewhat less adept at choosing names. He created a Pointless Doomsday Device which he named the D-Cubed (doomsday device); and furthermore, he named his four daughters Ona, Twoa, Threa, and Foraa.

    Live-Action TV 
  • In the short-lived western spoof Legend (not to be confused with the movie, but from the same people who made The Adventures of Brisco County, Jr..), the inventor Bartok gives overly long names for his inventions.
  • Stargate Atlantis
    • A recurring theme. Lieutenant Ford was supposed to be terrible at naming things, but his names really weren't that bad. For example he wanted to call the original people from Atlantis the Atlantians. Shepperd scoffed at that, but it wasn't that different from the name they eventually used anyway.
    • Similarly, a number of people tried to name the Lantian shuttle a GateShip (it's a ship that goes through the Gate!), which turned out to be what the Atlanteans originally called it. This was shot down, again by Sheppard, who decided to call it a Puddle Jumper. It stuck.
    • And the Wraith never use names (if they even have them) around humans, so Sheppard took to naming them things like "Michael", "Todd", and "Kenny". Lampshaded when Dr. McKay got jealous that Sheppard always got to name everything.
    • The Ancients named an incredibly powerful warship, the Hippaforalkus (to be fair this was apparently the name of an Ancient general) and a whale-like creature on their planet, a Flagecallus. The Atlantis team quickly rename them the Orion and whale respectively.
  • In Stargate Universe, after discovering the alternate crew from "Twin Destinies" were actually sent back in time and founded their own civilisation, Adam Brody never lives down the fact that his doppleganger named a country "Futura".
    Everyone: It's a font!
  • Phoebe in Friends. Regina Phalange anyone?
    • Not to mention the time she legally changed her name to "Princess Consuela Regina Banana-Hammock".
  • In the French series Kaamelott, this is a habit of young knights Gauvain and Yvain, mostly because they're trying to use words that they think sound cool without having a clue of their meaning. Gauvain insists on the nickname "Knight of the Pancreas". For their duo, they came up with the name "Les Petits Pédestres" (which sound a lot like "The Little Faggots"). After encountering traveling Indians with an elephant, Yvain wanted to be called "The Elephant of Cameliard" — but he got it mixed with "The Orphan of Cameliard", starting the rumor that his parents, the king and queen of Cameliard, were dead. They weren't pleased.
  • On Buffy the Vampire Slayer, Buffy's mom once formed an organization called "Mothers Opposed to the Occult," or MOO. The other characters were not impressed.
  • In the Community episode, Advanced Dungeons and Dragons, Abed is shown to be not very good at naming characters, with examples such as Bing-Bong, Zippididoo, Maarrr, and...
    Annie: I'm...ew, "Hector the Well-Endowed"? Abed!
    Abed: I didn't know you'd just grab one at random. I made that one with Troy in mind.
  • Dean of Supernatural earned his place on this page in season 6, when Eve started creating her brand new monster hybrids.
    Dean: What do you call these?
    Bobby: Well, congrats, you discovered it, you get to name it.
    Dean: Jefferson Starships... because they're horrible and hard to kill.
    • Sam and Bobby were understandably skeptical.
  • On The Daily Show, most of the segments involve Punny Titles that Jon Stewart or his staff come up with to riff on the media issue he's discussing. Occasionally Stewart will go through a series of lame versions before settling on the final one. For instance, one section was titled "Jon Stewart Touches Kids" and once that's rejected "Jon Stewart Looks at Children's Things" and "Uncle Jon Wants to Show You Something". Usually his reaction is along the lines of Who Writes This Crap?!.
  • On Scrubs: "Janitor lunch eater."
  • In the Horrible Histories song about the Pilgrim Fathers, when they're trying to name towns in the New World, one guy says "I'm from Newcastle, can we call this New Newcastle?" Everyone else's reaction makes it pretty clear they think this is a lame name, even though all their own had just been "New (Place in England)" too.
  • In Good Luck Charlie PJ was supposed to be named after a relative "Patty (Patrick) John" but Bob messed up while registering his birth, so when PJ sees his birth certificate he finds his name is actually shown as "Potty John". Bob tries to get it corrected, but PJ's name is now officially "PP" Duncan.
  • In Kamen Rider Den-O, protagonist Ryotaro is accused of having no naming sense by his allies. He gives his Imagin partners names combining figures from Japanese mythology with the ending "Taros" (such as Momotaros, Kintaros, etc). When he finally develops his own Super Mode, Ryotaro's friends press him to name its Finishing Move while he's in the middle of performing it. Put on the spot, all he can come up with is Densha Giri — "Train Slash" — which prompts his friends to all groan in unison.
    • A few years later, Kamen Rider Drive got in on the action as well. He tends to name his weapons after their most prominent feature: the Handle Swordnote  because it's got a steering wheel on it, and the Door Gun because it's shaped like a car door. After the latter case, Mr. Belt complains about his terrible naming sense. When Drive's Mid-Season Upgrade rolls around, Mr. Belt says he decided to save everyone the trouble and dubbed its new weapon the Trailer Cannon — no points for guessing what it looks like.
      • Of course, other bits of Rider gear in Drive are just as on-the-nose; Mach's main weapon is the Zenrin (Front Wheel) Shooter, a handgun with a motorcycle tire on the front, and Chaser's main weapon is the Shingou (Signal) Axe, a battleaxe with a crosswalk signal built into it.
  • In Agents of S.H.I.E.L.D., Fitz did not find much approval in calling his sedative rifle "Night-Night Gun". He gets better at it (probably due to shared input with Simmons), as the evolved edition was called ICER.

    Puppet Shows 
  • In Dinosaurs, the Elder is responsible for giving all dinosaur babies names, and his clerk makes it official. Unfortunately, the clerk writes down whatever the Elder says during the ceremony. Baby Sinclair's original given name was "Augh! Augh! I'm Dying, You Idiot!" when the Elder suffered a fatal heart attack. It made it very difficult for the family to play the Name Game.

  • In The Castle, Thomas the inventor seems to follow the same invention-naming conventions as Leonard of Quirm.

    Stand-Up Comedy 
  • Patton Oswalt has a bit about a kid who wrote a movie which featured a horse named "Michael Tanner." He then, being Patton, says it's like having a sword, "crafted from pure, hot steel from the bowels of hell, and bonded with the soul of an ancient warlord, and its name is Gary Blevins!"

    Video Games 
  • A lot of things that gnome and goblin engineers make in World of Warcraft. Wrench? No no no, it's an Arclight Spanner. Screwdriver? No, that's a Gyromatic Micro-Adjustor. Heat Sink? Hyper-Radiant Flame Reflector. Fishing Lure? Aquadynamic Fish Attractor.
  • Karol from Tales of Vesperia. Unluckily for him, his name suggestions are always rejected and he is klonked on the head.
  • Simultaneously averted and played straight by a civic group in GTA: Liberty City Stories. Citizens United Negating Technology For Life And People's Safety. Try making an acronym out of that. (Acronym NSFW)
  • Aurica from Ar tonelico. You can still go with her names for the items you make, but really, you're better off using your own or a different Reyvateil to name stuff. In the second game, Mir even refers to her as "the girl who sucks at naming things."
  • If you don't type in a player name on You Don't Know Jack, the host will assign you a completely random name like "ladder" or "toilet."
  • Rouge from Mega Man Zero turns out to be this in one audio drama. When pressed to give a name to the Baby Elves, a pair of cute, ball-shaped Energy Beings, she seriously proposes "Crime and Punishment". This gets her into an argument with the other operator where they accuse each other of being this.
  • In Sengoku Rance, Kou decides to call the dungeon in Oda the "Miso Katsu Dungeon". Rance is probably an even worse namer, suggesting "The Biographies of Eight Satomi Dogs" (which actually turned out to be somewhat accurate,) as a good dungeon name. And then there's the hyper weapon...
  • In Strong Bad's Cool Game for Attractive People episode Strong Badia the Free, you can have one member of the Teen Girl Squad (any will do) attempt to name a cat "Miss Jumblepuddins". Then the cat's mother - actually a saber-toothed tiger - appears and eats the girl for giving her cub a lame name.
  • In Borderlands 2, it's mentioned that Handsome Jack, Corrupt Corporate Executive and Big Bad, is one of these. All of the weapons that the Hyperion Corporation makes are named after business terms (his justification being that he wants them to sound like "smart weapons for smart sons of bitches") Thus, while these guns tend to be quite good statistically, they suffer from having terrible names; shotguns like "Projectile Diversification," for example. Nisha, the Sheriff of Lynchwood also mentions that, if it wasn't for her suggestions, Jack would have named Lynchwood "New New Haven".
    Nisha: I love the guy, but he doesn't exactly have a way with words.
  • Guy pulls this one off during one conversation in Lufia II: Rise of the Sinistrals. After giving Maxim and himself nicknames designed to inspire awe to the listener, he calls Selan "The Magical Wife." She is less than amused.
  • Nema from Pokemon Ranger: Guardian Signs zig-zags this trope. Most of her inventions' names, despite accurately fitting their purposes, tend to be much longer than needed, such as "Call Pokemon by Drawing Fun Signs with Lines Mode", which is shortened to just "Sign Mode". On the other hand, though, she does sometimes scale it back and a couple names are kinda catchy (like the "Battery Flattery Mini Charger").
    • This was taken to an extreme in a post-game Quest, where Nema tried to help give Booker Bridge a new name. The name is long enough that they had to put three signs by the bridge to show it all.
  • Lucretia, The Strategist from Suikoden V has a habit of giving things such as your army or your castle, overly long pseudo-poetic names which everyone else finds clearly embarrassing, thus letting the Prince taking the choice.
  • In a conversation between Lucina and Owain in Fire Emblem Awakening, given the former's habits of naming his weapons, the latter opts to try it for herself. Its later revealed that Lucina has named her version of the Falchion Pointy Demonspanker. Owain quickly manages to convince her to change it back.

    Web Comics 
  • The players from Darths & Droids consider the GM to be one of these (and many times end up taking Sally's names instead).
  • In Everyday Heroes, Mr. Mighty once worked for a superhero group known as the Group Of Official Do-Gooders United In Suppressing Evil... or for short, GOODGUISE.
  • Young-and-Beautiful of Goblins gives names to the goblins of her village based on what's destined for them. While some get names like Chief or Fumbles, there's also Dies-Horribly, Can't-Think-of-a-Name-Cause-He-Looks-Like-a-Regular-Guy or Shaken-Unfairly. And calling herself "Young-and-Beautiful" when she's a fat old hag. Guess from where Complains-of-Names gets his monicker (and why, for that matter)? And then there's the fact all the names she gives are very, very accurate (except possibly her own, though we never see her when she was young). Which is why Dies-Horribly is such a mental wreck...
    • Then there's the shaman who gives goblins names like 'Piss-off-I-Hava-Headache' ('Hava' to his friends) and 'Stop-The-Ceremony-I-Swallowed-A-Bug'.
  • Jack in Zebra Girl.
  • Appellomancers in Oglaf are wizards that have the power to name things. They are only shown renaming people to offensive names (that then changes the person's personality to suit their new name).
  • Sensei Greg of El Goonish Shive first called his martial arts dojo Anime Style Martial Arts, and then considered renaming it Real Martial Arts. Nanase comments that he should consider hiring a marketing consultant.
  • In this Scandinavia and the World, King Europe demonstrates his naming skills with the European Extremely Large Telescope.
  • The epilogue of 8-Bit Theater shows the brotherhood of Last of His Kind clan survivors founded by Red Mage is struggling to evolve... probably because he named it "Sects Buddies".
  • Quain'tana of Drowtales is a warlord whose naming sense shows a lack of creativity when it's revealed that she named one of her grandsons "Pup" (which is something of an It Makes Sense in Context as the wolf is the Sarghress' clan animal) which Ariel, who herself was a case of Last Minute Baby Naming, immediately lampshades.

    Western Animation 
  • Dr. Doofenshmirtz from Phineas and Ferb. It's always the whatever-inator.
    • Lampshaded (where else?) in another episode, where he reveals his very first invention: the Inator. (He couldn't decide what it would do at the time.)
    • At one point he decides the "inator" name is responsible for his failures, and calls his latest invention a "non-inator" since it's not one.
    • His rival was convinced that his latest invention was better than Doof's because it wasn't an "inator", but rather an "izer".
    • Also from Phineas and Ferb, the Organization Without a Cool Acronym, which may be slightly better off than the Leauge Of Villainous Evildoers Maniacallly United For Frightening Investments in Naughtiness (also named by Doofenschmirtz).
  • In the Family Guy "Blue Harvest" Star Wars: A New Hope parody, Grand Moff Tarkin (voiced by Adam West) announces to Princess Leia his plans to use the "Death Star Planet Blower-Upper Gun" on her home planet of Alderaan.
    • In the series proper, when Peter declares his house a sovereign country, the military arrives and threatens to commence "Operation Bomb the Crap Out Of Your House". The guy declaring this then adds, "The guy who names things is on vacation."
  • Avatar: The Last Airbender Sokka and Toph tend to do this a lot. Suki's sole attempt, however, was considered too lame even by them, and in the last episode they tell her "Leave the nicknames to us, honey."
  • In The Simpsons, when Marge becomes a Moral Guardian, she forms the protest group SNUH (Springfieldians for Nonviolence, Understanding and Helping).
  • The Military in the South Park movie "Imaginationland", whose projects and operations tend to be a little too on the nose: i.e. Project Imagination Doorway and Operation Nuke the Imagination Through the Imagination Doorway.
  • In one episode of Time Squad, the Earl of Sandwich attempts to give his new food creation the moniker of "Stinky Pile o' Poo". He claims that it was his mother's maiden name.
  • Invader Zim seems to like giving out overly long names as part of his Large Ham persona, including "Burger Lord," "Human Dog Monster," and "Frolicking Dirt Child."
  • Danny Phantom Jazz has this problem, mostly because she insists on being "helpful" by giving names that are unnecessary to boot (such as calling Danny's ghost hunting team "the Ghost Getters" or trying to rename Sulker "Ghost X"). Her parents are just as bad (they named a normal baseball bat "The Fenton Anti-Creep Stick").
    • Don't forget what the media called Danny's ghost half... Invis'o-bill.
  • The Ben Tennyson of Dimension 23 in Ben 10: Omniverse gave different names than his prime universe counterpart. However, the names he gave are less than creative. Examples: Shocksquatch=Electric Yeti, Heatblast=Charcoalman, Arcticguana=Freezelizard. Apparently, some of them were focus group tested.

    Real Life 
  • Due to problems of politics, Canada's Progressive Conservative Party once split into multiple parties, one of which called itself the Reform Party. Later, in a bid to "unite the right", the Reform Party merged with a number of other splinters (but not the main PC Party) Canadian Conservative Reform Alliance Party. This name was given on a Saturday by Reform leader Stockwell Day, and actually officially lasted until the following Monday before being changed to the Canadian Reform Conservative Alliance (usually just called the Canadian Alliance). The party merged with the Progressive Conservatives to form a new Conservative Party of Canada three years later.
  • Another Canadian example: The big hockey arena in Ottawa had its naming rights bought out by Scotiabank (sko-sha bank) in 2006. It became Scotiabank Place, a name that couldn't have taken more than 30 seconds to come up with and is quite reminiscent of Buffy Speak. (its current name is "Canadian Tire Centre")
    • Similarly the much more interestingly named SkyDome of Toronto (so named because it was a domed stadium that opened up so visitors could see the sky) was re-named the Rogers Centre when it was bought by Rogers Communications in 2005.
  • As recounted in the book Operation Mincemeatnote  by Ben MacIntyre, despite directives from their leaders to avoid giving hinting or joking codenames to their operations both sides in World War II were guilty of this, but the Nazis particularly had a habit of doing things like calling their sea-based plan to invade Britain Operation Sealion (the lion being the symbol of the British monarchy) calling Britain itself Golfplatz ("golf course") and the United States Samland (after Uncle Sam). Winston Churchill even sent out a memorandum specifically warning his officers against choosing names that would "enable some widow or mother to declare that her son was killed in an operation called 'Bunnyhug' or 'Ballyhoo'."
  • Two of the bloodiest battles of the war, from a British viewpoint, were named after British racecourses. This symbolised, to generals of a huntin', fishin', and horseracin' old-time cavalry mentality, the way our tanks were going to race forwards in a straightforward point-to-point steeplechase, sweeping Jerry before them. Neither Operation Epsom nor Operation Goodwood worked out as intended, as Jerry made the going extremely heavy and the British "horses" were handicapped by the Germans deploying superior big cats. note  The stewards' inquiry after the race was critical of the massive and reckless loss of men and mounts.