Characters / Magia Record Promised Blood

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Promised Blood

General

Magical Girls from Futatsugi City, a city whose streets were ruled by vicious gangs of Magical Girls. They were once three separate gangs— Torayamachi, Ryusagaki and Janomiya— who were thrown into a bloody gang war once the city's Witches suddenly began leaving for Kamihama. In the aftermath, the various gang leaders realized that the only way for any of them to survive was to band together, and take vengeance on the city who caused them so much suffering.

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• A Hero to His Hometown: To the Magical Girls of Kamihama City, Promised Blood are aggressive and bloodthirsty invaders who kill without mercy and dishonor The Masquerade by attempting to attack them in the safety of their homes. In Futatsugi City, Promised Blood's formation stopped the city's civil war, saved Futatsugi's Magical Girls from the Witch drought by implementing a system of Grief Seed rationing, instilled a sense of camaraderie between the previously fighting girls, and made a plan to take back Futatsugi's livelihood from Kamihama's evil cult. When the Kamihama Magia Union tries to rescue Ui from Futatsugi in Chapter 3, they find no allies because every Futatsugi Magical Girl is a Promised Blood sympathizer.
• Big Bad: They're currently the primary antagonists of the Arc 2 storyline, with their violent vendetta against the Kamihama Magical Girls putting them at odds with the protagonists and with the other three new factions introduced in the second story arc. This ends after Chapter 7 when Yuna decides to end her crusade against Kamihama.
• Blood Oath: Yuna, Juri and Ao did this at the end of Crimson Resolve to formally founding Promised Blood. They also become Sworn Brothers, with the other members referring to them as "sisters" according to the hierarchy.
• Dark and Troubled Past:
  • The Blood Tragedy gang war and all the resulting death and destruction is this for the group by default.
  • Ao and Ranka have this as former members of the Monzenbashi gang, a brutal predecessor gang who mistreated its members. Ao was bullied, beaten, and made to dispose of dead bodies, while Ranka, the second in command, was forced to partake in the cruelties by the leader of the gang known only as The Bat of Monzenbashi.
• Deal with the Devil: They are willing to make peace with Kyubey, and thus let him roam Futatsugi again and contract innocent girls despite all of their efforts previously to drive him out to prevent this from happening, to get his help in getting revenge on Kamihama and obtain the Automatic Purification System for themselves.
• Death Seeker: Implied.
  • Juri thinks because of her Hair-Trigger Temper and her unchangeable unhealthy ways to cope with it can only cause harm, and the world will be happier without her. In Chapter 8, she attempted to smash her soul gem, but Yuna came Just in Time to stop her.
  • Yuna has been thinking to follow her dead friends, especially with Sakuya's death as the last straw, but still keeps on living for the sake of her teammates.
• Due to the Dead: Their nobler side is shown in the respect they give their dead Magical Girls, burying them in the catacombs beneath Futatsugi and making them a sacred area where violence is forbidden. It's only when Iroha visits them alone and of her own accord to pay her respects that Yuna is able to convince the rest of Promised Blood to accept the truce, and that Iroha can be trusted.
• Dysfunction Junction: The whole lot of them have a lot of baggage that comes either from their wishes or the conflicts in their city, up to and including multiple members being suicidal.
  'Juri: Geeze, looks like I ain't the only one with issues around here.
• Even Evil Has Standards: Not necessarily "evil" though they are the main antagonists of Part 2. Even so, they're outraged when they learn that the Magius wanted to sacrifice regular humans to expand the Doppel barrier, as they believe that Magical Girls shouldn't involve humans in their battles.
• Four-Man Band: Each main member is fitted to one of these archetypes:
  • Only Sane Man: Ao, who regularly mediates between her sister's impulsive behaviors.
  • The Smart Guy: Yuna, who is also The Leader.
  • Casanova Wannabe: Juri, although she is more like a Blood Knight and The Berserker due to her Hair-Trigger Temper.
  • Butt-Monkey: Hikaru, being The Baby of the Bunch and a downplayed example of Dumb Blond, making some of her moments being Played for Laughs quite often.
• Hoist by His Own Petard: Their act of driving out and killing all of the Kyubeys in Futatsugi City was one of the main reasons why a Witch drought even occurred in the first place. Without Kyubey around to create more magical girls, the number of Witches in the city continued to dwindle until the Magius's actions in Arc 1 eventually left them with nothing to hunt Grief Seeds for. Had they not driven Kyubey out in the first place, the bloody gang war born from the Futatsugi magical girls' desperation wouldn't have happened at all, or at the very least, they could've had a better chance of having more Grief Seeds had they not done that.
• Image Song: "Bulimia", which is sung by the character's voice actors.
• Morality Chain: Zigzagged. While the members are this to Yuna, they are also the factor that drive her to madness when she started to Hearing Voices.
• Predecessor Villain: The Monzenbashi gang, in particular the Bat of Monzenbashi who led the group, are broken up and gone, the latter being said in past tense, by the events of Crimson Resolve, but the negative influence of this gang hangs over the former members of the Torayamachi, Ryusagaki and Janomiya gangs. Ranka and especially Ao in particular as former members with Ao's treatment by the former members greatly influencing her behavior in the present.
• Renegade Splinter Faction: Janomiya began as a internal schism in the gangs of the younger members. It was most prevalent in Ryusagaki, where more former Monzenbashi members were around, than in Torayamachi, where Yuna's leadership meant they were less eager to attack their older comrades.
• Revenge Before Reason: When given the opportunity to cooperate with Kamihama Magia Union into spreading the Doppel barrier around the world, they agree that the plan is sound...but turn them down as Promised Blood just can't forgive the Kamihama Magical Girls for the suffering their group experienced in Futatsugi City due to the witch shortage caused by Magius's actions in arc 1.
• Shell-Shocked Veteran: Every single one of them were deeply affected by the Blood Tragedy, and their main motivation for their invasion is revenge against those whom they deem responsible.

Yuna Kureha

Yuna Kureha

Voiced by: Akiho Suzumoto

A Magical Girl from Futatsugi City, she led the Torayamachi gang before joining forces with Ryusagaki and Janomiya to form Promised Blood as one of its leaders. After accepting her own resentment, she stopped suppressing her bitterness and her emotions became more unstable. However, this is only in regards to her enemies; she is extremely sweet to her friends. She's fond of ice cream to cool her head. While she was once a calm and kindhearted girl, the bloody gang wars within Futatsugi left deep scars upon her psyche, transforming her into an avatar of avenging justice. Now she marches upon Kamihama, seeking retribution for their role in the deaths of so many of her fellow Magical Girls.

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• Adaptational Nice Guy: In Coordination Pack, she is much nicer, smiles much more, even advise the customers on what items to buy.
  Yuna: Welcome. You may view me as an intimidating villain, but won't kill you, at least for today. So just relax, okay? *giggle*
• Adaptational Jerkass: Parodied in Magia Report. While Yuna is more or less self-aware of her wrongdoings, her counterpart is a whiny Spoiled Brat who is treated no less than a punching bag. At least she doesn't hurt dogs.
• All of the Other Reindeer: Shown in Hikaru's Magical Girl Story. She used to be ostracized by other students for being the mayor's daughter but enrolling in a small public school with no reputation, thinking her to be a Rich Bitch. It eventually gets better after she becomes student council president and makes a lot of school improving reforms.
• Arch-Enemy: Shizuka considers her as one along with Himena thanks to Promised Blood's violent actions against the other Magical Girl factions under her leadership, seeing her as an evil that should be vanquished in her point of view. Yuna, on the other hand, doesn't seem to pay Shizuka much attention even though she occasionally antagonizes her whenever their factions clash, as her hatred is more laser-focused towards the Kamihama Magical Girls, especially Iroha.
• Attack Reflector: Her redirection magic can be used to turn an opponent’s attack against themself, as she demonstrates in Arc 2 Chapter 5 against Felicia.
• Awesome, but Impractical:
  • She has incredibly high defense and a barrier when in critical health despite being a Glass Cannon, but these abilities are suboptimal in Mirrors Ranking, when high HP stats are needed for higher scores. Not only that, granted effects like Defense Pierce (which negates the high defense buff she has) and status ailments (that take out a chunk of HP) like Poison, Burn or Curse can kill her instantly.
  • Her magia only does damage to one target, and with the attribute-strengthened making the damage being overcapped very easily
• Batter Up!: Her weapon is a Kanabo, and it's basically a bat with spikes on it. She even holds it to hit her targets with one hand, implies that she's much stronger than she looks.
• Became Their Own Antithesis: Her quest for revenge against the Kamihama Magical Girls and her actions to fulfill it during the 2nd Arc's Main Story has turned her into the very person she once feared of becoming and would outright detest at the start of the Crimson Resolve event.
• Benevolent Boss: Very considerate and caring of her comrades, even to a point of requesting they leave her towards the end of the war when things turn against them to spare their lives. There was also less of a Janomiya uprising in her gang because of this. She's also well liked among the student council, even as her absences pile up, for a similar reason plus her work ethic even when she can't make meetings. Realizing that she led Sakuya to her death and being forced by the Kimochi to attack her own subordinates almost led her to kill herself if not for Iroha’s intervention.
• Beware the Quiet Ones: She is softspoken, is more than a listener; but the moment she talks, everyone has to listen.
• Broken Ace: She has a wealthy upbringing, having good grades, being surrounded with friends, and is good at strategic fighting. But the trauma she suffered in the Blood Tragedy with many deaths of her friends take a huge toll on her mental health.
• Cool Big Sis: Occasionally deviates to Team Mom territory. She is the oldest named member of Promised Blood and is said to be a sweetheart among her friends, to the point of spoiling them. Ao refers to her as her Nee-sama.
• The Comically Serious: Downplayed and Justified. Yuna isn't a serious person per se, but at times there're certain jokes she doesn't understand, and as she usually keeps a straight face in most situation, making her comes out like this at some point.
• Curb-Stomp Battle:
  • Brutally delivers one to poor Felicia during Promised Blood's introduction upon their arrival in Kamihama.
  • Amped up on the power of four Kimochi, she wrecks most of the Kamihama Magia Union and Tokime Clan champions… plus Promised Blood once the Kimochi seize control.
• Despair Gambit: Attempts to drive Iroha into becoming a Witch by claiming to have done the same to Ui.
• Desperation Attack: Whenever she's at critical health, she is given various buffs to balance out her Glass Cannon status, along with a Barrier to keep her alive longer. Her Spirit Enhancement active even deliberately lowers her health bar to boost the aforementioned buffs.
• Didn't Think This Through: Went to a high school below her level in defiance of her father, whose politicking and jockeying as mayor irritated her to no end. The school she went to was a lot rougher to its students than she was used to.
• Dull Eyes of Unhappiness: She gains these with Exhausted Eye Bags upon her "Awakening" (see Horns of Villainy); she also loses her Blush Sticker.
• Exhausted Eyebags: She gained these after learning that the Magius was responsible for the terrible situation at Futatsugi. It's implied that the stress and breakdowns she suffered during the Crimson Resolve event caused them.
• Expy: Of Oriko. Both are daughters of politicians, are well-respected third-year seniors at school and start as kind characters but their experiences make them more ruthless in order to get what they believe it's the best for everyone. She also has a codependent relationship with another girl who's fanatically devoted to her (Hikaru for Yuna and Kirika for Oriko). The main difference is that she never fell on hard times financially.
• Feminine Women Can Cook: Stated that she'd join the cooking club if she weren't a student council member. She also gives notes to Mitama on how to improve her cooking in Coordination pack.
• Gambit Roulette: Openly admits in Arc 2 Chapter 6 that her attack against Felicia the previous chapter was a gamble: she had noticed that Felicia had the power to erase memories and thus came to the rapid conclusions that Felicia might have wished to erase her own memories, that turning Felicia’s magic against her might destroy the memory block and release these memories, and that whatever she’d wished to erase could be so bad that it might cause discord and chaos among the Kamihama Magia Union and Mikazuki Villa. She turned out to be right on all counts: turning Felicia’s magic against her caused her to remember that she had accidentally killed her parents, which almost caused her to leave the team, which in turn caused Mikazuki Villa to be late for the Union’s next attack on Promised Blood, giving Yuna an opportunity to try and sabotage East-West relations by falsely claiming Iroha was running a Uriah Gambit. Of course, even if these long-term consequences hadn’t played out, turning Felicia’s attack against her still made sense in the combat situation they were in.
• Glass Cannon: Despite having insanely high attack and buffs, she has both low HP and defense. Cue Balance Buff gives her various buffs for her at critical health.
• The Gloves Come Off: For most of their conflict, she and Juri were pretty much evenly matched...and then Yuna becomes engulfed in pure fury at the knowledge of Kamihama's theft of witches. The following fight with Juri makes it clear that the closeness of previous fights, which Yuna still typically won, were her holding back. When she completely stopped holding back, Juri couldn't stop her.
• Giggling Villain: While not as hammy as Alina or talkative like Himena, her soft-spoken voice does make you shiver at times.
• Hearing Voices: Whether due to trauma or her innate magic, Yuna could hear the voices of her dead comrades. She used to rely on her senpai as the (literal) voice of reason, but as the war raged on more and more of her comrades died. Their agonizing voices eventually drowned out her voice of reason, contributing to Yuna's descent into madness.
• Hide Your Lesbians: With Juri Oba. Despite in Chapter 10 being shown to live together, raise a child together, and later confirmed in their dual unit quotes to share a bed (which is made clear to be something they still frequently do in the present day), they're still never stated outright to be a couple.
• Horns of Villainy: Upon learning about the Magius, who was responsible for the Witches leaving their town (and thus Futatsugi's civil war), her hatred manifested itself in a single horn sprouting from her head in her Magical Girl form. The same horn was seen on Yuu from the Nagisa's Wish event, who was a Magical Girl serial killer and organ trafficker.
• Jerkass to One:
  • To Kamihama Magical Girls, Yuna is intimidating at best and vicious at worst, but to her friends and accquaintances, she is a reliable Cool Big Sis. Even after knowing Urara is a spy for some time, she still welcomes her with open arms.
  • Then it's inverted when it comes to her relationship with Iroha, once they've come to a mutual understanding with one another after Iroha saves her from the Kimochi going berserk in her body. Yuna even mentions that while she still hates Kamihama's Magical Girls, she makes a special exception for Iroha as she's the only Kamihama girl that she wholeheartedly trusts and believes in.
• Kick the Dog:
  • She psychologically tortures Iroha by lying to and telling her that she and the rest of Promised Blood tormented Ui until she turned into a Witch, and then killed her. To twist the knife further than that, she then uses a Grief Seed on herself and pretends that that Grief Seed used to be Ui right in front of Iroha, who very nearly Witches out thanks to it, something Yuna fully counted on so she could kill Iroha herself afterwards.
  • She destroys Ryou's camera in front of the KMU shortly after Ryou had just been killed and taunts them about it. This earns her a well-deserved slap from Mifuyu in retaliation for the disrespect she showed Ryou.
• Man Bites Man: Among the things that happen after she completely snaps includes nearly biting out Juri's throat before she's restrained by Hikaru.
• Meaningful Name: The first kanji in her last name (紅) means "crimson", which is a reference to the entire Blood Tragedy, Crimson Resolve event, and the Blood Oath she formed along with her sisters.
• Mythical Motifs: Oni, although there's still a small tiger motif in that she leads Torayacho, and Oni do wear tiger pelts, because they come from the ox/tiger gate, which also explains their horns. In folklore, the oni weapon is a kanabo and the specific vice that turns humans into an oni is Unstoppable Rage. To further drive the point home, she briefly sports an oni mask during her summon animation.
• My God, What Have I Done?: Suffers this after finding Sakuya died and the Kimochi made her attack her own people, finally realizing that she's gone too far in her quest for revenge, leading to her calling off the invasion.
• Non-Standard Character Design: The first Magical Girl designed by Ume Aoki not to have pupils in her eyes.
• Not So Above It All: Has her moments, particularly she is outright stated to be more eccentric and unmellowed compared to the younger Ao. Her first debut with her teammates in the Main Story has her shoving a popsicle into Juri's mouth, no less.
• Ojou: A mix of Proper Lady and Rebellious Princess. Though may not look like it, she is the daughter of Futatsugi city's mayor and is well-respected at school, being the Student Council President. She also has a Big Fancy House as well.
• Older Than They Look: Zigzagged. Yuna looks younger than she is, but the way she acts is more mature for a high-schooler.
• Out of the Inferno: Does this to Juri in their final fight, after making it very clear that she's done being nice.
• Painful Transformation: Her Transformation Sequence is very excruciating to look at, featuring blood spurting out of her as a horn grows out of her head, weapons impale her on her back, and she pulls her own weapon out of said back slowly.
• Red Baron: Known as "The Fang of Torayamachi."
• Red Oni, Blue Oni: The Blue to Juri's Red, and the Red to Iroha's Blue.
• Shadow Archetype: To Yachiyo and Iroha:
  • She is essentially a good look at how Yachiyo would have turned out if she allowed her grief, anger, and self-loathing over Mel and Kanae's fates completely consume her had she not have Iroha by her side to prove to her that their misfortune was never her fault. Even their abilities are opposites of each other: Yachiyo is powered by the hope of her fallen allies, while Yuna is powered by her people's more negative emotions.
  • Before the Witch drought and the bloody Futatsugi civil war occurred, Yuna started out exactly like Iroha: pacifistic, idealistic, and somewhat timid. But unlike Iroha, she mostly loses these traits after she goes through severe turmoil during the events of Crimson Resolve and becomes fully motivated by her rage and hatred towards the Kamihama Magical Girls for their part in the Witch drought that caused the bloody war in the first place. Part of her complicated animosity towards Iroha is rooted in Iroha being a shadow of who Yuna once was as unlike her, despite also going through various tribulations, Iroha never forsook her compassion for everyone even though she could easily have done so after everything the Magius and Promised Blood put her and her friends through.
• Shock and Awe: Her attack animations and magia has thunderous lightning effects.
• Sophisticated as Hell: While not as openly as Juri, Yuna still has quite a lot of Flowery Insults up her sleeve. This is shown in The Great Banquet when she acts as The Gadfly Deadpan Snarker to the Union.
• Singing Voice Dissonance: In Promised Blood's image song "Bulimia", any traces of Yuna's hoarse, murmurous tone of voice are gone, leaving behind a soft, high-pitched voice but not annoying at all. Although if paying attention closely, her lines and voice still shows a bored and almost monotonic tone, implying her stress after the events of Crimson Resolve.
• Sleepy Depressive: Actually Inverted, as the wars back then in Futatsugi usually happened at night, and with the addition of the voices of her dead friends repeatedly echoing in her head, she is afraid to sleep, and hates night time overall.
• Softspoken Sadist: Downplayed. While not a sadist, she is soft-spoken and ladylike. It's not a good idea to make her raise her voice however.
• Student Council President: She is one in her school. It later becomes a Chekhov's Gun to explain context of her wish.
• Stuck in the Doorway: Played for Laughs and Parodied. Happened twice in Magia Report. Her horn gets stuck in the subway door all the way when her team go to Kamihama. She even uses her time to mock the Tokime Clan who are currently struggling in the turnstile.
• Sympathetic Magic: Her personal magic allows her to redirect damage taken by an object to a person that she links it with. For example, during the Crimson Resolve event, she links Juri to a tire and then strikes it, hurting Juri as a result.
  • This is also shown in gameplay. In her Blast attack animation, even though she only hit one enemy, the damage is effected on all three tiles of the column.
• Tears of Remorse: Thrice in Crimson Resolve. The first one is after she witnesses her senpai turns into a Witch in the beginning, the second is during the war with Ryuugasaki when her comrades get killed, and the other one is in the climax when she is about to kill Juri but Hikaru calms her down with a Cooldown Hug. She breaks down and cries.
  • Another one is after seeing Touka pays no mind to her comrades' deaths, as long as Magical Girls in the future achieve salvation. She is on the verge of tears until Hikaru calms her down by patting her head.
• Took a Level in Jerkass: She used to be much more benevolent, but the Witch drought and the ensuing chaos and unnecessary bloodshed it caused afterwards in Futatsugi City really brought out the worst in her, even to the point of abandoning any lessons she was taught by her late senpai.
• Trademark Favorite Food: She really, really loves ice cream, and is prone to get Brain Freeze a lot because of it. Seeing her exhausted after an intense battle? Buy her a popsicle. When she's about to get mad? Just shove a popsicle into her mouth. When she is bored and doesn't have anything to do? She will nibble on a popsicle anyway.
  • The event Please, Yuna san; leave your worries to the Eldest Sister even takes this up a notch, with the event AP being ice cream cups.
• Tsurime Eyes: In contrast to Juri. However, it's hard to notice since her eyes are half-closed most of the time.
• Unstoppable Rage: Her anger just eventually build up over the course of Crimson Resolve, and she becomes batshit crazy as the story goes on. Even if there are moments when she seems completely normal, there are still some hints of Tranquil Fury in them.
• "Where Are They Now?" Epilogue: She has disbanded Promised Blood. She's started a career in politics to help ensure that Magical Girls aren't abused.
• Would Hurt a Child: Threatens to kill Nemu and Touka for their role in the Futatsugi Witch drought and threatens to do the same thing to Ui in order to lure her older sister in. It's also likely that she had to kill other younger Magical Girls their age during the Crimson Resolve event.

Hikaru Kirari

Hikaru Kirari

Voiced by: Fuuka Izumi

A Magical Girl like a servant who belongs to Promised Blood. If it's for the people that she trusts, she can fight regardless of danger and never fails in her day-to-day support. However, when she's alone she has trouble taking care of herself, often neglecting herself and lacking the energy to do anything.

A Magical Girl of Futatsugi, a city in the midst of a bloody turf war between gangs of Magical Girls. Seemingly joining the Janomiya gang of outcasts opposing both of the warring Torayamachi and Ryuusagaki gangs, she is later revealed to be a spy for Torayamachi. She is the most trusted subordinate of Torayamachi's leader, Yuna Kureha, and is known as the "Horse of Torayamachi".

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• Crazy-Prepared: Played for Laughs. In her costume story, she wears her swimsuit underneath her clothes whenever she and Yuna went to places with water (a river, the sea), waiting for someone to drown and rescue them in order to impress Yuna, all because the latter said that rescue dogs are cute.

  Yuna: Why are you even competing with dogs...

• Desperately Looking for a Purpose in Life: She has an incredibly short attention span, making her feeling bored after finding a new hobby after a year at most. As her parents dote on her to learn those skills, she can do almost anything, but isn't good at particularly any. Because of that, she wishes to be loyal to something, or even someone.
• The Dragon: She acts as the right hand of Promised Blood's three Sisters, and toward Yuna especially, regardless of what they ask her to do.
• Everyone Has Standards: As loyal as she to Yuna about pretty much anything, she did stop her from biting Juri's throat out in their final fight from the sheer extreme of it.
• Extreme Doormat: She generally doesn't defy Yuna even when she disagrees with her.
• The Farmer and the Viper: In Chapter 3, Iroha overpowers Hikaru and Hikaru passes out from exhaustion. Iroha takes pity on this young girl, heals her injuries, uses a Grief Seed on her Soul Gem, and never harms her while she's unconscious. Hikaru answers this kindness by leading Yuna to Iroha's hiding place, who then proceeds to psychologically torture Iroha into almost turning Witch. To her credit though, she does feel some guilt over selling Iroha out at least, but her loyalty to Yuna comes first. Notably, when Yuna's above plan was foiled, Hikaru was the one who suggested that they let Iroha's group go for the time being.
• Foil: To Minou. Both met someone who valued them and devoted their lives to said savior in gratitude. The difference is that Yuna gradually grew to care about Hikaru, while Isabeau never truly cared about Minou beyond a tool.
• Forgets to Eat: She devotes herself to people she trusts so much that even forgets to take care of herself. Try to leave her alone for a few days, then she will only eat chips in all meals of the day.
• Hair of Gold, Heart of Gold: Double Subverted. Although her hair colour is better to be called orange, and she's in a gang who kills Magical Girls and even kills some at the age of 13, she in facts only follows orders, and is said to be naive and pure in her mundane life.
• Morality Pet: To Yuna, to some extent.
• The Mole: She pretended to be part of Ryuugasaki before seemingly defecting to Janomiya and claiming to be their mole in Torayamachi, but the entire time she was gathering information on their plans for Torayamachi's leader, Yuna.
• My Master, Right or Wrong: It's made slowly clear that she prefers the kinder, more benevolent Yuna from before the Futatsugi Witch drought, but her fervent loyalty to her prevents Hikaru from even questioning Yuna's increasingly morally dubious actions in Arc 2's Main Story.
• Punny Name: Her name means "radiant" ^note キラリと光る, read as Kirari to Hikaru.
• Recurring Boss: Her persistence in wanting to take Iroha's kimochi bracelet makes her Iroha's most recurring foe in Arc 2's ongoing storyline. Whenever she appears, expect her to always single out Iroha in a fight during a cutscene before you take her on as a boss in-game.
• Red Baron: As Yuna's secret agent in Crimson Resolve, she's known as "The Horse of Torayamachi."
• Taking the Bullet: She takes an energy blast that Asahi had fired at Yuna during the battle at Moo Moo Farm in Part 2 Chapter 2. She survives but is badly hurt, and this spurs the Promised Blood leaders to get revenge.
• Third-Person Person: She refers to herself as "Hikaru".
• Undying Loyalty: To Yuna, to the point where she's known as the Horse of Torayamachi. Her wish was to meet someone to who she could devote herself fully to. One gacha line in Coordination Pack featuring her screaming out Yuna's name.
  Hikaru: Yuna-san, Yuna san! YUNA-SAN! YUNA-SAN!!!
• Verbal Tic: Always adds "-ssu" at the end of her sentences.
• "Where Are They Now?" Epilogue: She's currently working hard to help Yuna, but is also determined to not embarrass her by failing to get into a university.
• Younger Than They Look: In contrast to Yuna, Hikaru is in fact only 13. Iroha also feels bad for her after she beats her and Hikaru passes out in the aftermath of their fight, prompting Iroha to provide treatment for her.

Ranka Chizu

Ranka Chizu

Voiced by: Eri Yukimura

A Magical Girl who absolutely loves games and arcades, and belongs to Promised Blood. She came to Kamihama to investigate the automatic purification system and the Magical Girls there, but trouble often occurs because she's a sore loser and badmouthed, often causing her to pick fights with others.

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• Birds of a Feather: To Rena, since they have similar interests and both have hot-tempered personalities that drive people away. This leads to them becoming friends the first time they meet, though they're driven apart by their loyalty to their factions and wind up fighting several times.
• Gamer Chick: Similar to Ao whom she often games with, but she seems to be really into video games and arcade games in particular, to a point she's dubbed an Arcade Enthusiast by Momoko's team. She even wished for her favorite arcade to be treated like a place of worship so it would remain existing.
• Noodle Incident: It's not at all elaborated upon, but her wish was apparently needed to save an arcade, and her words made it holy ground (i.e likely treated like how one would treat a church). While the wish's reason is known (the arcade she saved was where Ranka learned to love games but had mostly older machines that weren't as popular), what such a wish did to the arcade is not clarified.
• Peer-Pressured Bully: While in the Monzenbashi, mistreating other members was not her idea, but she had no ability to resist being made to participate.
• Sky Surfing: Can ride her weapon like this, using it to ram into opponents as an offensive maneuver in-game.
• Undying Loyalty: Extremely loyal to Juri for saving her from the Bat of Monzenbashi's mistreatment and being someone who is both strong and worth being loyal to as a person.
• Valley Girl: Speaks like this.
• "Where Are They Now?" Epilogue: She becomes a professional gamer and invited Ao onto her team, where she supports Ao's following.

Sakuya Suzuka

Sakuya Suzuka

Voiced by: Mayu Mineda

A genius athlete and a Magical Girl who belongs to Promised Blood. Her purpose in life is to run, and her motto is "complete combustion". She has the concentration to work on something until she burns out, but she can't show this when it comes to her studies. She finds herself tormented by the concept of making friends, and purposefully tries to isolate herself from others.

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• Alliterative Name: Sakuya Suzuka. This is the same case for her VA, Mayu Mineda.
• Bully Magnet: Enforced since she deliberately makes herself this to drive people away from her so that she won't have to make friends again. It served as a coping mechanism after she killed her best friend during the Bloody Tragedy until Ryouko snapped her out of it.
• Killed Off for Real: Dies at Ryouko's hands in Arc 2 Chapter 7. Given that they were going for a Mutual Kill, its implied that she allowed Ryouko to win.
• Kill the Ones You Love: Among the ones she had to kill during the Blood Tragedy was her best friend, who was a member of Juri's gang.
• Morality Chain: Her death is a large part of what makes Yuna realize that she's gone too far in her quest for revenge, leading to her calling off the invasion.
• Rapid-Fire "No!": Played for Laughs, usually when she's denying something.
• Shell-Shocked Veteran: She's haunted by the guilt of having killed other Magical Girls to survive, including her best friend.
• Stock Shoujo Bullying Tactics: She suffers from them in Kamihama, having her shoes stolen and disparaging texts talking about her. She was the one who set it up, trying to create distance between her and anyone who might end up her enemy in Kamihama to avoid ever having anyone she cares about she might have to kill.
• Token Good Teammate: The least vicious of the Promised Blood members seen, and is the one who feels the most guilt with the amount of blood she had to spill to survive in Futatsugi City. Though she was initially apprehensive when she was discovered by the Kamihama Magia Union girls to have infiltrated Iroha's school following Ui's kidnapping, she quickly softens up to Iroha and co after the pacifistic Iroha sincerely promises her that she will neither kill nor even harm her despite being their enemy. She was so touched by this that while she doesn't give away Ui's location she promises Iroha that she will not allow Yuna to harm Ui under their custody. She later even willingly betrays Yuna when she actually threatens to go through with killing the Tamaki sisters.
• Too Qualified to Apply: She becomes depressed during her MSS because her superhuman abilities as a Magical Girl mean that she can't really go all-out competing with her friends on the track team anymore, and she can't experience the thrill of giving her all. Yuna helps her realize that she enjoys helping others push their limits just as much, and she winds up becoming a coach on her school's track team.

Ao Kasane

Ao Kasane

Voiced by: Satomi Amano

A Magical Girl who is the third Sister of Promised Blood, specializing in mind games. She carefully provokes people with a playful attitude that eats away at them, but internally she analyzes her surroundings with a calm disposition. Because of this, she can be frustrating for her more impulsive Sisters to deal with. She enjoys solo activities, such as playing videogames and reading. She was the leader of the outcast Janomiya gang before joining forces with the Torayamachi and Ryusagaki gangs to form Promised Blood as one of its leaders.

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• Accidental Murder: When she finds Ryou trying to scope out their Kamihama base, she tries to smash her camera but her axe strikes her Soul Gem and kills her. Despite Ryou being her enemy she's still rather distraught about killing her.
• Animal Motifs: Snakes, although it's very vague and nowhere as abundant as Juri's is. The frills of her top and skirt resemble snake scales, her hair accessory resembles a snake's fin of some breeds, her habit of sticking her tongue out also resembles that of a snake.
• Beware the Nice Ones: Ao might be the most laidback leader of Promised Blood. She still disembowels Shizuka in a fight and trash talk her about it. She's also making plans to betray Yuna and Juri in the future to become the sole leader of Promised Blood.
• Character Tic: Has a habit of sticking her tongue out, resembling her snake motif.
• Disposing of a Body: Ao was the one to clean up the corpses of her friends after they were tortured to death by Monzenbashi.
• Dissonant Serenity: Played for Laughs, when she sees Yuna's horn stuck in the subway door.
  Yuna: Could you please pull me out of this...? No, no, no. I'm gonna faint...
  Ao: This is funny.
  • Not for humorous purpose anymore, when she sees Karin summons her Doppel, she only gives a Flat "What".
• Character Catchphrase: Also counted as Survival Mantra in Crimson Resolve.

  ''Easy mode, easy game...''

• The Dog Bites Back: The entire Janomiya gang are made up of younger Magical Girls who want to take revenge on the other gangs for exploiting them. In particular, Ao wants to take her revenge on Ranka, since she used to bully her back when they were both in the Mozenbashi gang.
• Friendless Background: The reason why she made her wish in the first place. She always goes out of school to play games as soon as classes end, and nobody shares her hobbies of playing games either.
• Face–Heel Turn: The trauma she has from killing Ryou along with the Kimochi's influence, combinded with the hatred that she has suffered during Crimson Resolve leading to her defecting to Neo-Magius.
• Gamer Chick: She enjoys both videogames and board games, and uses gamer lingo in her speech. She and Rinka often pair together over video games.
• Girlish Pigtails: Wears her hair like this.
• Not a Morning Person: Has trouble waking up in the morning.
• Only Sane Man: She's pretty much the only head of Promised Blood who never does overtly violent actions outside battle. She also has the role (along with Yuna) of strategizing the group's deployment outside of Attack! Attack! Attack! that will surely cause major damage to everyone, even themselves. Given she was out for revenge during Crimson Resolve and would defect to the Neo Magius, this role is not fixed to her however.
• Red Baron: Known as "The Venom of Janomiya."
• These Hands Have Killed: She is seriously shaken after killing Ryou, and it continues to haunt her for a long time afterward.
• "Where Are They Now?" Epilogue: She becomes a famous streamer with a large following and becomes more famous after becoming a professional gamer, but she goes through a scandal after a slip of the tongue.
• Younger Than They Look: She is taller than the other girls in the faction, but she's only 15 at most.

Juri Oba

Juri Oba

Voiced by: Kayuki Matsumoto

One of the Magical Girls of Futatsugi City, she was the ruler of the Ryusagaki gang before joining forces with the Torayamachi and Janomiya gangs to form Promised Blood as one of its leaders. Vicious and hot-tempered, she was once Yuna's subordinate before breaking off to form her own gang, and holds a deep rivalry with her. Despite her rough nature she holds a deep bond with her comrades. Beware, however, as when her temper explodes she shows little regard for human life. She enjoys videogames, but she isn't very good at them.

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• Accidental Murder: Juri has an unfortunate habit of doing this, especially when she gets angry.
  • During her Magical Girl Story, she accidentally kills a friend of hers who tried to intervene in a spar with Yuna that ultimately led to a renewed split between the Ryusagaki and Torayamachi factions after they'd previously had an (unsteady) co-existence.
  • During the Crimson Resolve event, when she finds out that a member of her gang had stolen Grief Seeds from their stash, she threatens to slowly burn her to death. She was just trying to scare her, but the poor girl was so terrified that she turned into a Witch.
  • She almost does this to Karin in Part 2 Chapter 2. She had been planning on letting Karin go as she didn't know anything about the Magius and was weak to boot, and had created a wall of fire to scare off Rena and Kaede, but Karin, on the brink of an emotional breakdown, runs into the fire to try and escape and is hurt so badly that she ends up summoning her Doppel and almost dies.
• Achievements in Ignorance: Manages to discover a secret game move in Please, Yuna ~Leave Your Worries to Your Eldest Sister~ while distracted, panicking, and resorting to setting her digital enemies on fire, which was not publicly known to be possible at the time she did it.
• Awesome, but Impractical:
  • Her Connect not only provides guaranteed Burn and Anti-Evade, but also Blast damage up. The problem here is only Blast up, no attack up or anything else. If the recipient doesn't use a Blast disc in that turn, it'll be almost useless.
  • While Flame attribute attack up granted from her Magia is unique, it'll only advantageous if the foe's attribute is Forest. Her Doppel buffs more by adding attack up in 5 turns, though.
• Balloonacy: Her Doppel has the form of a blimp, lifting Juri up in the air whenever she summons it. However, unlike Tsuruno, it also connected to her arms, making her pose looks like a cross.
• Battle Trophy: Her personal memoria, Medals of Respect, Gratitude and Determination shows that she keeps the shattered Soul Gems of Magical Girls she's killed in combat as trophies.
• Beneath the Mask: While she looks like a carefree girl - if not a bit aggressive, she actually cares a lot about her friends.
• The Berserker: Juri becomes absolutely ballistic in combat. This becomes more and more of a problem as the series progresses..
• Blood Knight: While she's also out for revenge just like Yuna, she's much less driven by it like the latter is as she's more in it for the fun of getting to fight other Magical Girls in another city.
• Book Dumb:
  • She doesn't do very well at school, though it is shown that she can be redoubtable if putting more effort into studying, such as she was able to pass the entrance exam to a prestigious girls' school, which is said to be not easy to get into
  • In battle, she is also the one to come up with unorthodox yet effective solutions, it can be the case of Smarter Than You Look, or as the the Please, Yuna ~Leave Your Worries to Your Eldest Sister~ event implies, that she simply isn't good at studying in general in an academic setting
• Breaking Old Trends: The first 4* unlimited Magical Girl to have the followings in her kit:
  • Three Blast discs facing the same direction (Vertical Blast)
  • Attribute-focused attack up
  • Blast Salutation (gaining MP when using Blast)
• The Bully: She practically has Shigure and Hagumu wrapped under her fingers and occasionally uses them as a punching bag to de-stress.
• Daddy's Girl: She loves her father and made her wish for his sake to make her issues easier on him. At one point she even put aside everything she's doing just to answer his phone call. One of a memoria featuring her is named "The Great Father". Her magia name is also taken from one of her dad's special moves.
• Driven to Suicide: In Chapter 8, she decides that peace can never exist while someone like her is around, and so tries to smash her Soul Gem, but Yuna comes Just in Time to stop her.
• Even the Girls Want Her: During her MSS she mentions that she's had girls confess to her before.
• Fire-Breathing Weapon: Her weapon is a flamethrower, which is a reference to a fire-breathing dragon.
• Hair-Trigger Temper: She's Implied to have one even before the series began but truly develops a rather violent one after becoming a magical girl.
  • Played for Drama in Crimson Resolve: She knows that her temper can cause harm, even calls it "an incurable sickness". While blaming others for the war to happen in the first place; deep down she convinces herself that everything is her fault, which leading to her attempting suicide.
• Hidden Buxom: Normally she wears layers upon layers of clothing so her breasts are mostly obscured, but they are noticeably visible when she transforms.
• Hidden Depths:
  • For all her vicious, aggressive behavior, the beginning of the Crimson Resolve event shows her in anguish over a romance novel's cliffhanger.
  • At home, she is the one who is in charge of household chores. She's also good at cooking herself.
• Hide Your Lesbians: With Yuna Kureha. Despite in Chapter 10 being shown to live together, raise a child together, and later confirmed in their dual unit quotes to share a bed (which is made clear to be something they still frequently do in the present day), they're still never stated outright to be a couple.
• Hime Cut: Juri's hair is prominently black in color, she has straight hair with blunt bangs and chin-lengthed sidelocks. Though it's hard to notice as she usually wears her hair in Girlish Pigtails, and her personality is a far cry from the attributes related to the trope.
• Lady Swears-a-Lot: She has been told to be careful with her language more than once. She seems to have inherited it from her father whose similarly foul-mouthed.
• Luminescent Blush: Whenever she's angry or embarrassed. She is prone to blushing very easily.
• I Surrender, Suckers: Tries to pull this on Momoko by asking for a ceasefire and then attacking her when her guard's down. As shown by the entry under Nice Job Fixing It, Villain, it backfired.
• Magic Skirt: While there are many scenes when her pleated skirt flutters (not to mention her Doppel literally sends her flying), nothing underneath is shown.
• Missing Mom: Juri cooks and cleans for her dad and discusses the idea of her dad remarrying in her character quotes and talk about him bringing a lady home in her Magical Girl Story, though what happened to Juri's mother isn't clear.
• Mythical Motifs: Western dragons, which makes her an outlier in the traditional eastern motif of her leading the Ryuugasaki faction (that fought against Torayamachi). Her clothes resemble a Qipao, a kind of traditional Chinese clothing while in Chinese culture, there are also many fairytales related with dragons. Even her hairstyle and accesories are also made to resemble dragon horns. (It should be noted that Asian dragons are quite different and don't breathe fire.
• Nice Job Fixing It, Villain: Her forces and Momoko's rescue team were evenly matched at the battle of the Satomi Satellite Array until Juri landed a cheap shot on Momoko after pretending to ask for a ceasefire. Momoko is angry enough that her encouragement magic activates, raising the morale of her team and giving them the edge.
  • Afterward, she causes Karin to summon her Doppel from a combination of her harsh interrogation of her and accidentally burning her with the fire she had created. McDougal proceeds to lay waste to Promised Blood's forces, forcing them to retreat.
• O.O.C. Is Serious Business: She was surpringly quiet at the beginning of Chapter 8 Arc 2; and not even answering multiple messages from Yuna. See Driven to Suicide.
• Older Than They Look: Being 16, she belongs to the "older generation" of Futatsugi's magical girls.
• Onee-sama: Could be considered to have a variation of this with Yuna Kureha, as Juri calls her "Nee-san" despite not being related. While Yuna, Juri, and Ao all refer to each other as sisters throughout the Main Story due to their formation of Promised Blood involving becoming blood sisters, Juri specifically had been shown calling her "Nee-san" prior to their blood oath, and was shown to specifically refer to her this way in contexts that had some pretty strong implications for their relationship. It's also worth noting that Juri was already associated with yuri tropes prior to this, as despite being from a low-income family, she's shown to go to a prestigious all-girls school, where she's been asked out by several girls. This is in contrast with Yuna being a very wealthy girl, that would've ended up at a similar school to Juri's, had she not made the conscious choice to go to a school below her station.
• Parent with New Paramour: Juri's mother is unseen, with the topic of him seeing someone else raised in both Juri's Magical Girl Story and her quotes implying she's either dead or divorced, with the latter having her mention her thoughts about her dad remarrying . The concept of her dad remarrying is something Juri talks about in said quotes, being torn on the subject.
• Pet the Dog: After accidentally burning Karin in the above incident, she genuinely feels bad for it and even offers Karin a Grief Seed as her way of apologizing.
• Red Baron: Known as "The Flame of Ryuugasaki."
• Signature Laugh: "-Nihi", which is inherited from her father.
• Spell My Name With An S: Her last name is spelled as "Ooba" or "Oba", depending on the translation.
• Taking You with Me: When it becomes clear that she can't do more than stalemate Tsuruno during the Magia Union's invasion of Promised Blood's Kamihama base, Juri tells Yuna to use her magic to bring down the tunnel her and Tsuruno are fighting in to protect their Mirrors portal, killing them both. However, this fails since Felicia takes Yuna's blow instead.
• Tareme Eyes: In contrast to Yuna, showing her Hidden Heart of Gold and Tomboy with a Girly Streak side.
• Thinking Tic: he occasionally put her hand to her chin, her thumb and index finger forming an L-shape.
• Took a Level in Kindness: After the events of Crimson Resolve, she becomes more considerate towards her teammates.
• Third-Person Person: Often refers to herself with "Juri-sama", or "Juri the Great" in the English translation. It's heavily implied that she does this to play up a persona and to try and distance herself from all of the violence that she's had to engage in.
• "Where Are They Now?" Epilogue: She becomes a professional boxer after graduation, but because she often broke the rules whenever she got heated, she quickly shifted into becoming a trainer.

Urara Yume

Urara Yume

See Magia Record Folklore Of Zero

Holiday Variants

Yuna & Juri (Vampire ver.)

Yuna & Juri (Vampire ver.)

A Magical Girl duo, consisting of blood sisters who became vampires due to their decision to commit atrocities on Halloween. They are trying to redeem themselves by facing the spirits of their friends who died for their sins and receiving punishment from them. There's no need to worry about anemia because the blood that they suck in is stored and used for attacks.

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• The Atoner: The reason the two are this way.
• Flower Motifs: The pair have a red rose motif, both in their outfit design, and through the blood they use to fight being stylized as rose petals.