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The Neo-Magius
General
A splinter group of the Wings of Magius who refused to dissolve after the conclusion of the first story arc. They still believe in the ideals of Magical Girl supremacy that the Magius preached, and are therefore angry that their many sacrifices as Feathers were seemingly for naught. In spite of all, their power is so meager in comparison to the original Magius faction that they're treated as nothing other than pushovers. Initially founded by Hagumu Azumi and Shigure Miyabi, its leadership has since been transferred to the much more charismatic Himena Aika.
Tropes applying to the organization:
- Big Bad Ensemble: Though the group started out as harmless and pathetic, the moment Himena took charge, their threat level significantly increased, making them the secondary antagonist faction of Part 2 after Promised Blood.
- Heel–Face Revolving Door: In Chapter 2 of Part 2, the leaders of Promised Blood manage to coerce them into helping them ambush the Kamihama Magia Union and the Tokime Clan's combined forces. However, they later go and warn the Magia Union about Promised Blood's plans.
- Image Song: "Ideologie"
, which is sung by the character's voice actors. - Ineffectual Sympathetic Villain: Despite claiming to carry on the Magius' legacy, they're pretty pathetic. Promised Blood makes quick work of numerous Feathers when they try to stop their invasion, Touka and Nemu laugh off their request to join them, and even the Kamihama Magia Union basically ignores them since they're that little of a threat. Both of its named members, Shigure and Hagumu, are shown to be pretty sympathetic and completely non-threatening... at least before Himena comes in and becomes the de facto leader of the group on a whim...
- Super Supremacist: They believe that magical girls are inherently superior to normal people and seek to restructure society so that magical girls are at the top of the hierarchy. Their plan in Arc 2 Chapter 9 involves mass-hypnotizing the regular people of Kamihama so they are psychologically incapable of eating or drinking, intending to only reverse the effects in those who accept magical girl supremacy.
- Took a Level in Badass: Their group becomes more dangerous and effective the moment Himena came in and took the helm. One of the first things they do the moment they went on the attack was to put a jump on the Tokime Clan and then steal the Kimochi bracelet under Chiharu's possession...by hacking her arm off of her. And there's also the things they do to sway other magical girls to their side, including the likes of Shizuka and even Mitama and Kanagi.
- Unwitting Instigator of Doom: They had a device that would purge every magical girl in Kamihama into endless nightmares and darken their Soul Gems until they witch out ready to use. However, even though Himena refused to use it out of concern for her comrades, Mikoto stole the device after Himena threw it into the ocean and activated it, affecting everyone but the leaders, Ui, Puella Care, Kagome, Alina and Karin. This actually causes everyone but Alina and Karin to die in one timeline and Touka and Nemu to convert the affected girls into Uwasa in the next to save them, forcing Iroha to pull off a Heroic Sacrifice to restore them.
Himena Aika
Himena Aika
Voiced by: Yukina Shuto
A naturally charismatic Magical Girl who rose to the top of Neo-Magius. She's aiming for the very heavens in order to allow those around her to appreciate the freedom of love. She has a bright and easy-going personality, but when it comes to romance she is always thinking of her pure love for her childhood sweetheart.
A mysterious, seemingly carefree girl who takes over the reins of the Neo-Magius. After her boyfriend, Hiko, was bullied to suicide, her wish was to have her be reunited with him, but within herself, causing his existence to be preserved spiritually inside of her form, allowing her to communicate with him freely.
- Affectionate Nickname: Is called "Hime-chan" by Alexandra.
- Anime Hair: A particularly egregious case. Her hair consists of sharp side bangs that make an angle downwards, but she somehow also has some strands long enough to barely touch her shoulders, and she has a bow-knot on top of her head made of her hair.
- Beware the Silly Ones: Her seemingly carefree and whimsical nature belie a rather crafty individual underneath.
- Brooding Boy, Gentle Girl: According to Himena, her boyfriend Hiko was a withdrawn and broody loner when he was still alive, contrasting the perky and lively Himena who was popular with their classmates.
- Bunny-Ears Lawyer: She's introduced as a whimsical oddball who's usually prone to strange behavior every now and then, but ultimately proves to be one of the most dangerous figures in the Kimochi war by virtue of her charisma, ability to get a good read on people, and her cleverness. Under her leadership, she managed to slowly turn the tides in Neo-Magius's favor while playing mostly everyone else outside their faction like a fiddle.
- The Chessmaster: Her most frightening skills in-story are her intelligence and charisma and she puts both to very effective use once she takes over as leader of Neo-Magius.
- Cloudcuckoolander: Her thought processes are very unusual and oftentimes random, confusing those who don't know her very well.
- Childhood Friend Romance: She and Hiko were childhood friends who eventually fell in love with one another before Hiko ultimately killed himself because of the bullying he received when his and Himena's relationship was outed one day.
- Combat Pragmatist: San notes in San Kagura Wants To Be Honest that Hinema has no problem using non-direct tactics, sneak attacks, and otherwise not fight fair when facing opponents that are stronger than her, such as San herself. San, who recognizes that the Feathers need to believe in their leader's strength, recognizes this approach has flaws and trains her into being more willing to fight stronger opponents head on.
- Disney Death: Has Mitsune use her Doppel to create an illusion of her dying to Asahi’s sniping in chapter 5. Even the other Neo-Magius are fooled until she reveals her survival.
- Driven to Suicide: When Sasha first met her Himena was contemplating suicide due to everyone's refusal to believe Hiko was a part of her. In chapter 10 she admitted she planned to kill herself if her plan wasn't successful and had tried to become a Witch, certain she couldn't keep going with everyone denying her and Hiko's relationship.
- In a fake timeline shown to Iroha where Magical Girls don't exist, Himena commits suicide to be with Hiko in the next life, but not before identifying all of the bullies responsible so that they can live with the shame for the rest of their lives.
- Expository Pronoun: Uses a very unusual pronoun in the form of watashi-chan, 'my cute self', or 'this cutie'.
- Heel–Face Turn: At the end of Arc 2 Chapter 10 Sasha convinces her to stop fighting and work with the other factions.
- Genki Girl: She's cheerful, bubbly, and always has a smile on her face. She bewilders both Shigure and Hagumu when she nonchalantly introduces herself to them fully knowing they're members of Neo-Magius.
- The Leader: Though not initially, she takes the reins of leadership from both Shigure and Hagumu at the behest of Alexandra shortly after her introduction in the story out of sheer interest.
- The Lost Lenore: She genuinely loves Hiko and was devastated when he killed himself to shield Himena from the discrimination they both faced as a result of them going out together. Her wish, and many of her actions and her general disposition towards humans are a result of her grieving his loss.
- Mythical Motifs: Her outfit and a crucial element of her backstory are references to Orihime of the famed Tanabata legend.
- Pure Is Not Good: She unnerves Chiharu because despite her sheer ruthlessness in achieving her goals, Himena wholeheartedly believes in the doctrine of Magical Girl supremacy that Neo-Magius preaches and legitimately desires to bring salvation to Magical Girls who believe in their cause, without a hint of malice in her whatsoever.
- Star-Crossed Lovers: She actually did have a boyfriend at one point, an intelligent yet lonely boy who made an odd couple with a popular girl like her. The teachers at their school, concerned about her affect on his academic potential, broke up the relationship, and eventually her boyfriend was Driven to Suicide. She even nicknames him "Hiko-kun", after Hikoboshi of the Tanabata legend.
- Valley Girl: Speaks this way, also being The Nicknamer.
- "Where Are They Now?" Epilogue: She's started a successful nail salon business. She's trying to use the proceeds to spread Magical Girl supremacy and the story of her relationship with Hiko.
Shigure Miyabi
Shigure Miyabi
Voiced by: Akari Kitou
A vigilant Magical Girl affiliated to Neo-Magius. She only talks to people she trusts, and always being alone has aroused sympathy from people around her. Nonetheless, she supports the idea that Magical Girls are superior to humans. She holds a love-hate feeling towards her mother, who is the main reason for her vigilance.
- Brats with Slingshots: Her weapon is, indeed, a slingshot.
- Disappeared Dad: Mentions her dad isn't around but trails off before mentioning specifics to Himika in AS 2 when Himika mentions her mother isn't in the picture and that it isn't that unusual to have a single parent.
- Doomed Defeatist: San notes in San Kagura Wants to Be Honest that Shigure and Hagumu are prone to defeatist attitudes in combat, and part of their training is getting them to overcome this flaw for the sake of the organization.
- Heel–Face Turn: In Arc 2 Chapter 9, after seeing how psychotic Himena's plan is, she, Hagumu and Mitsune finally ditch the Neo-Magius and join Iroha's side.
- Hypocrite: She hates her mother for falling into a pyramid scheme, but she was seduced into joining the Wings of Magius.
- Teeth-Clenched Teamwork: While neither Shigure and Hagumu are very fond of Himena's takeover, Shigure seems to be the most bitter about it as she believes Himena will use them as pawns to achieve her goals, and once she's done, abandon them. The three eventually have a heart-to-heart in the Dependence Blue event, in hopes that their relationship can improve.
- Toxic Friend Influence:
- Hagumu was very close to outright abandoning Neo-Magius because she actually doesn't have any attachment toward the group's ideal, but Shigure's inferiority complex caused her to make her doubt her own capability to contribute for the Union.
- Though this influence can be counted as mutual, as socially awkward Shigure may be, it is Hagumu who keeps making excuses to prevent both of them from moving on from their insecurities, thinking their actions are all futile.
- "Where Are They Now?" Epilogue: After winning a robotics competition she became the star of Kosho Academy, but she got so nervous at the interview that she cried.
Hagumu Azumi
Hagumu Azumi
Voiced by: Tomoyo Takayanagi
A Magical Girl with low self-confidence who belongs to the Neo-Magius. She's not very good at multitasking, panicking when asked to do more than one thing at a time. Although she doesn't have any confidence in herself, she wants to be recognized by those around her. She enjoys sewing. She's incredibly clumsy and as a Black Feather, was never very good at fighting other Magical Girls, but she still has big dreams for her future.
- Cute Clumsy Girl: She's tripping over her own feet most of the time and can barely carry her own weapon. She even trips over herself at the end of her Magia.
- Doomed Defeatist: San notes in San Kagura Wants to Be Honest that Shigure and Hagumu are prone to defeatist attitudes in combat, and part of their training is getting them to overcome this flaw for the sake of the organization.
- Forehead of Doom: Easily has the biggest one in the cast, not helped by her hairdo. It's poked fun at on her 2021 Magical Girl sticker.
- Heel–Face Turn: In Arc 2 Chapter 9, upon learning just what Himena's plans are for Magical Girl supremacy, she and Shigure take Mitsune and defect to the Kamihama Magia Union.
- Meaningful Name: Her Doppel is named after Abigail Willaims, the first witch accuser of the Salem Witch Hunt. While it's generally agreed by historians that Abigail was an ordinary girl who just happened to accuse people of doing witchcraft, because of the osmosis from The Crucible, Abigail Williams is better known as "a witch who accuse innocents of being a witch so they'll get executed". Abigail is a Doppel/Witch that is super effective against magical girls.
- Weapon of X-Slaying: Though she's bad at fighting other Magical Girls, she's actually very good at killing Witches, likely because her wish was made to destroy one. This is reflected in her Connect, which gives its target bonus damage against Witches. Meanwhile, her Doppel is stated to be very good at killing Magical Girls.
- "Where Are They Now?" Epilogue: One of the cosplay outfits she made for her seniors became very popular, and now she's very busy with lots of orders.
Jun Kazari
Jun Kazari
Voiced by: Marina Inoue
A Magical Girl who is a sucker for cheap snacks and frequents candy stores all year round. She's often regarded as suspicious because of her unusual appearance and her devil-may-care behavior in public, but she is loved by children who know that she's a good older sister who loves old-timey things, such as penny candy and old-fashioned pastimes. She's always moving out because of her parents' work, so she's not making many friends. However, she's well-liked by kids that frequent her favorite candy store.
- The Aloner: Because has no connection with anyone in a meaningful way, she's ignorant to many things as a magical girl in Kamihama like the brewing hostility between East and West. Kanae, who doesn't really care about it herself, ends up warning her about this because how blase Jun takes herself for being a Chou magical girl wearing a Daito uniform.
- And Then John Was a Zombie: She uses up all of her magic and becomes a Witch at the end of Dependence Blue. It happens because the event happens in Takarazaki, not Kamihama - so no Doppel Barrier to shield her from this occurrence.
- But Now I Must Go: The "Girls in the Hood" event story ends with Jun moving out of Kamihama instead of simply between the city's wards, bidding farewell to Mitsune and hoping that she'll find strength to improve herself. Two years later, she returns to Kamihama, sensing ominous air. Cue a montage of Kamihama's ruined landscapes caused by Walpurgisnacht attack and Neo-Magius Feathers prowling the city.
- Chekhov's Gunman: She first appeared in an event which is mostly used to introduce the Yachiyo & Mifuyu unit, but is soon revealed to be more important to the story than she seems.
- Fan of the Past: She likes old-fashioned candy because it reminds her when she doesn't need to move around the city and be a normal girl. Her Doppel is a old movie projector playing nostalgic scenes because of this.
- Friend to All Children: Because of her parents' work, she's always moving. Because of this, she never make meaningful friendships with her classmates. The only way they can hang out is when they come to the candy store she frequents, but after they go to high school, her old classmates grew out of it and they drifted apart. Nowadays, only the kids that come to the store can regularly see her, and they can stay in her heart as long as they never forget about the place. The kids look up to her because she excels at the games in the store, and when they start to know her, she turns out to be pretty cool in general.
- Improbable Weapon User: Her signature weapon is a smoked squid-shaped metal claw that she throws like javelin and her Magia is an Umaibo rocket launcher.
- Knight in Sour Armor: In no situation she appears to be under the delusion that she'll be anything than an ordinary magical girl who sold her soul for a single wish, before fighting monster for her entire life. However, if there are people who in danger because of the Witches, she won't hesitate to save them. She doesn't really regret her wish and never demeans anyone for being a magical girl, but would rather advises any potential magical girl from contracting if they can help it.
- "Shaggy Dog" Story: It's implied at the end of "Girl in the Hood" event story that her attempt to show Mitsune that you don't need magic to change herself for the better is in vain. Mitsune's self-loathing prevents her from seeing her own ability to change, and her hero-worship to Jun amplifies this because Jun fighting a Witch without magic makes Mitsune feel that being equal to Jun is even more distantly unattainable for her. Kyubey appears outside Mitsune's window as she's contemplating her own inability to be like Jun, just as Jun has predicted he would, to prey on Mitsune's insecurities.
- Stop Worshipping Me: She doesn't seem to think herself as a particularly strong magical girl or that good of a person. So when she realizes that Mitsune develops a hero-worship on her as a magical girl, she tries to make Mitsune see that she can be great without magic. She fails; her attempt just makes Mitsune worships her even more.
Miyuri Yukari
Miyuri Yukari
Voiced by: Hikaru Iida
A shy Magical Girl who belongs in the Neo-Magius. To prevent herself from losing consciousness out of nervousness and then rampaging loose, San controls her during combat, functioning as San's secret weapon. She enjoys admiring other people's feet. Possibly a masochist.
- An Arm and a Leg: Yanks Chiharu's arm off to steal her Kimochi Bracelet.
- Apologises a Lot: Has a habit of this.
- The Berserker: When things get serious, she loses consciousness and starts attacking both friend and foe alike without discrimination. It's the reason San has to control her in battle.
- Covert Pervert: As a timid girl Miyuri may be, she still has her moment fawning over San's legs.
- The Dividual: With San. They are so close that they're mostly refered to using plural pronouns.
- Empty Eyes: With Creepy Monotone, when being controlled by San.
- Faint in Shock: It's not that time speeds up when she feels nervous; it's that she instantly passes out the moment she gets nervous, making her feel time has passed faster than normal when she comes to. While unconscious, her body continues working on autopilot and disregards any inhibition she may have while conscious, causing her berserker tendencies.
- Hormone-Addled Teenager: Played for Drama in her event story with her fascination in regards to legs and feet. She collects doujinshi (R18 ones at that) about feet, and she keeps on monologuing about the Neo-Magius members' legs and feet to a pathological degree, until Shigure stops her in her tracks by calling her gross. She is hit with the realization her interest is making her look like a weirdo in regards to her teammates and then acknowledges that these are far less pure feelings than the ones she felt when she was a child. She goes to great lengths to try and supress that fetish, but all attempts fail. After some time, though, the Neo Magius members, Himena & Mitsune in particular, come to accept it, but Miyuri is firmly resolved on discarding her fetish and throwing all her books away.
- Nervous Wreck: The reason she makes her wish, as she used to have frequent panic attacks which is a hassle to both her professional inline-skating career and her everyday life. At one point she even passed out due to irregular breathings while having a said panic attack.
- Ojou: Her father is a powerful politician, and Miyuri herself is said to be rich.
- Parents as People: Her parents love Miyuri dearly and her nickname "Miyu" comes from them themselves. They also understand her anxiety issues, thus helping her the best they can; such as having her joining the local Youth Association so that she can have more chance to socialize, or recommend new hobbies to distract her from her anxiety.
- Red Baron: "Secret Weapon".
- Third-Person Person: Refers to herself as "Miyu".
- "Where Are They Now?" Epilogue: She wins a national inline-skating competition without getting nervous. However, she doesn't remember any of the competition because she was so nervous on the flight.
- Youthful Freckles: With Girlish Pigtails and Innocent Blue Eyes, emphasizing her childish personality.
San Kagura
San Kagura
Voiced by: Fairouz Ai
A Magical Girl who serves as the No.2 of the Neo-Magius and is drawn to both the sacred and the strong. Within the Neo-Magius, she is feared as a demon instructor, but at the youth association she works at she's a beloved younger-sister figure.
- A God Am I: Says with a straight face that she'll become a God in Dependence Blue in order to protect a local festival. Later parodied in Magia Report, where San is depicted wearing a sash with "I Am God" written on it.
- Barrier Warrior: Has defensive magic, along with being a healer in-game.
- Be Careful What You Wish For: She wished that Mitsuzuka festival remains, as it's on the verge of being obsolete due to its danger surrounding fire safety. However, her wording didn't say that it'd remain forever, making the festival being shut down again the year after. San tries to put on a brave face, but immediately breaks down sobbing right after.
- Big Ol' Eyebrows: Has the thickest brows among the members.
- Catchphrase: "I don't dislike that", when facing something unsettling.
- The Comically Serious: San keeps a straight face in almost every situation, but what she says may sound eccentric, if not downright dumb at times.
- The Dividual: With Miyuri. They are so close that they're mostly refered to using plural pronouns.
- Everyone's Baby Sister: The Baby of the Bunch in the Youth Association she's in. She hates being babied by other members, thus leading to her acting more mature than she is. Though she still displays some childish antics, such as throwing a small tantrum over her older brother figure.
- Guns Akimbo: Wields multiple firearms to attack, including one on her back.
- Hyper-Competent Sidekick: While its less apparent with Hinema compared to Shigure and Hagumu, as Hinema's goofy antics hide a very cunning mind, San makes up the backbone of the Neo Magius as the disciplined fighter and trainer. Her mind is simply more attuned to the needs of combat than Hinema's and especially Shigure and Hagumu, while also being the stronger combatant in physical power. She provides a mixture of sharp discipline and measured expectations as the Demon Instructor, understanding that the leadership of the Neo-Magius need to be better combatants while recognizing that Alexandra's role and Mitsune's health requires a gentler touch off the bat to strengthen the organization from the base while Hinema improves from the front.
- Odango Hair: Wears two buns tied with red ribbons and a bell, signifying her role as a Miko in her local festival.
- Red Baron: "Professor", as she used to be the the instructor in Wings of Magius.
- Remember the New Guy?: Was apparently one of the highest ranking members of the Wings of the Magius and was even the feathers' instructor at Hotel Fendt Hope, yet she's never mentioned during Arc 1 or fought by the heroes. She later says she was in Takarazaki rather than Kamihama when the Wings of the Magius were attacked, which she deeply regrets and will not allow to happen again with the Neo-Magius.
- Tareme Eyes: Her eyes are more droopy than the rest of the members. While they're served as a contrast to her strict personality, they represent her being condescending with her desire to become a living God.
- "Where Are They Now?" Epilogue: While studying to become a government worker, she found an ancient book about the Fire Festival, and now it might be revived thanks to its newly-discovered historical significance.
Mitsune Miwa
Mitsune Miwa
Voiced by: Inori Minase
A Magical Girl who was born a recluse and never went to school, but wants to change herself. On the Internet she always puts on a cheerful persona, and when she transforms, she uses that persona to play the hero. She is supported by beautiful memories of when she used to go outside. An introverted shut-in with low self-esteem, she was introduced to the world of Puella Magi by a Magical Girl named Jun. Despite Jun's warnings, Mitsune later makes a contract and begins moonlighting as a superhero.
- Becoming the Mask: Discussed. By going to Takarazaki and putting on a cheerful superhero persona, Mitsune hopes that that'll eventually become her true personality. It doesn't work.
- Be Careful What You Wish For: She wants to be a shut-in forever, and while her parents stop urging her to go outside, later on as she uses her Doppel too much and becomes partially paralyzed, making her have no choice but to stay at home. Sometime after Arc 2, however, her legs were healed thanks to the power of the Usawa.
- Brainwashed and Crazy: Attempts to use her Doppel to brainwash several Tokime Clan members into believing they were always part of the Neo-Magius. It takes hold on some of them, but Shizuka is able to break it.
- Cope by Pretending: After Jun's death, she alters her own perception to make herself believe that Jun's just moved overseas, and now she waits for a reunion that will never be able to happen.
- Gratuitous English: Uses them in her speech a lot, along with chatspeak and gamer lingo.
- Hero-Worshipper: She idolizes Jun both as a person and as a Magical Girl, despite Jun's best efforts.
- Power Incontinence: The true cause of the Takarazaki crime wave in Dependence Blue is her subconsciously using her personal magic when she arrives at the train station, causing people around it to commit petty crimes for her to solve.
- Shrinking Violet: Subverted. While being shy and having a hard time talking to other people, she also has a Deadpan Snarker side.
- Throw the Dog a Bone: Touka and Nemu use the power of the Usawa to heal her legs after they ascended.
- Verbal Tic: Adds "w" at the end of her sentences, a form of chatspeak equivalent to "lol" or "lmao" in English. Specifically, she does this whenever she's playing her hero persona.
- "Where Are They Now?" Epilogue: Thanks to the power of the Uwasa her legs recovered from Doppel overuse. She's now supporting Kagome's efforts with her internet skills.
Alexandra Kurusu
