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Dark Magical Girls

Kanoko Yayoi

Voiced by: Ai Kakuma

https://static.tvtropes.org/pmwiki/pub/images/395px_kanoko_3_star.png

"Today I will dress you head to toe in mulberry mauve! You'll look SO cool!"

"Greetings! I am Kanoko Yayoi! I have a dream career, you know. I want to be...a fashion designer! I want my clothes to be displayed at Paris Fashion Week, and...hm? Oh come on! You gotta set your sights high! We have no way of knowing what the world has planned! I even became a Magical Girl, after all!"

A Magical Girl who wants to become a fashion designer. The only child of a family that runs a sheet metal factory, her parents' expectations that she will take over the business stress her out. Although she gets strange looks, she is always serious.

All Just a Dream: It is revealed at the end of her sidestory that the majority of the sidestory is actually just her visualization of the simulated situation she thinks she would attain from her contract. That means she was imagining herself imagining the situation that cause her to conclude on what to wish for in the first place. Gotta admire her vivid creativity, at least.
Charm Person: Her personal memoria, Connect and Magia all have inflict Charm status as part of their effects.
Connected All Along: Turns out Shizuka Tokime's wish had saved her family's factory a few years ago.
Ditzy Genius: From what we can infer from various sidestories, Kanoko comes across as someone who emphatically sensitive, creative-minded, and a genuinely talented metal craftsman. But her insistence to be a fashion designer, against all signs showing otherwise, causes her competence to drop one rank in many situations.
Eccentric Fashion Designer: She dreams of becoming a renowned designer, though her fashion sense is a little... eclectic. As in mushroom-themed dresses, and accessories made out of sheet metal from her parents' factory.
Family Business: Her parents run a sheet metal factory.
Follow in My Footsteps: Kanoko's parents run a sheet metal factory, and since she is their only child, they want her to take over when they retire. Kanoko wants to be a fashion designer. She wished for her parents to keep working for thirty more years so she could have time to follow her passion.
Giftedly Bad: While her decision to become a fashion designer by her own merit is admirable, her artistic talent leaves a lot to be desired. Her designs are closer to what a bored elementary student would come up with and when she shows them to her friends, their reactions are saying something along the lines of "What is this garbage?" right to her face. Nanaka indirectly tells her to rethink her life choices, by saying that people are not ready for her designs and that she should take a one-way trip into outer space to look for aliens.
Hidden Depths: While most of time she acts as a comic relief, in the situation where other girls have their own problems, Kanoko comes across as very emphatically sensitive and wise older sister figure. In "My Diary with You", she advises Rika to be straightforward with Ren, because going behind her back to give her a surprise gift only makes Ren feels that she's being duped by Rika, knowing her personality. In Mikage's sidestory, Mikage makes up with Mitama because Kanoko points out that Mitama's being strict because she's worried of Mikage's safety.
Master of Threads: Her innate magic is to sew things together with threads, immobilizing them.
Royal Rapier: She uses her over-sized sewing needle as a sword, fitting for a heiress to a metal factory.
Small Name, Big Ego: Has a very high opinion of her designs, thinking they could reach galactic level. When Rena says her designs are awful, Kanoko thinks she'll only be able to make clothes for people with a high level of fashion sense, not average people.
Storm of Blades: Her ultimate, Yayoi Collection, sticks her enemies up on a runway and pelts them with giant glowing purple rapiers. Which explode for good measure.
"Where Are They Now?" Epilogue: One of the mushrooms she featured in her dress turned out to become a completely new species. She's a bit surprised that this was how she became famous, but is now trying to use it as an opportunity to sell her fashion designs.

Emiri Kisaki

Voiced by: Akari Kitou

https://static.tvtropes.org/pmwiki/pub/images/395px_emiri_2_star.png

"As long as I'm here things'll all work out! I don't really get it, but that's how it goes! Ahaha! So, what's up? Great to meetcha!"

"Ah, hold on a sec! I'm putting my makeup on... Okay, you can look! Yoohoo, I'm Emiri Kisaki! So, yeah, tell me somethin' really cool! C'mon I'm all ears! I just like, you now, wanna get excited about something! Doesn't matter what!"

Emiri strives to be the cutest Magical Girl on Earth. She has a distinct way of talking, and likes to give everyone a special nickname. Extremely straightforward, Emiri is very easygoing. Somehow she can gain the trust of anyone in almost no time. A flighty, charismatic girly-girl who just wants to have a good time, Emiri runs a "Trouble Consultation Office" where people (mostly other Magical Girls) tell her about their problems. She also works as Hinano's assistant, both as a Magical Girl and in Hinano's science shows for children.

All Women Love Shoes: One of Emiri's Memoria is her spotting a cute pair of pumps in a store window. The Memoria's name is literally "These Shoes Are Mine!"
Big Red Devil: She's referred to as a imp-type magical girl, and her red magical girl costume has horns, bat wings and a tail.
Clumsy Copyright Censorship: When Emiri and Hinano Miyako first meet, Emiri compares Hinano to a famous scientist... whose name she censors out loud.^noteBill (Beep) in the translation.
Giant Poofy Sleeves: As a magical girl.
Hair of Gold, Heart of Gold: She is very friendly, eager to help others, and everyone she talks to says she puts their hearts at ease. Not even the Mirror Witch's copies of her are hostile, instead deciding to party and have fun together with the original.
Hidden Depths: Once you get past the flighty, super-girly exterior, Emiri's quite charismatic and good at reading people.
Improbable Weapon User: Her weapon is her devil tail.
Kawaiiko: Emiri's bio explains that she aims to be "the cutest of them all," and she refers to herself using "a-shi".
Lost in Translation: In Japanese version, her nickname is the same as her name, except written in katakana instead of kanji. This isn't possible to replicate in English, and was instead localized as Emily, which sounds like her name; though without context this tends to be mistaken for a case of Spell My Name With An S.
Me's a Crowd: Unlike the other girls who get cloned in Endless Mirrors, the three Emiri clones that show up all have her exact personality and despite Iroha's initial misgivings, are completely friendly. The four Emiris immediately decide to party and have fun together before the clones eventually leave of their own will. This was eventually memorialized in the Memoria "Me x4"
The Nicknamer: She gives a nickname to everyone she meets minutes after meeting them.
Not Quite the Right Thing: While Emiri always means well and has helped a lot of people, sometimes her efforts are counter-productive.
- Helping Hinano find dates is admirable, but given Hinano's complexes it is not really helpful to bring her to mixers with younger guys. (Which given they tend to be closer to Emiri's age and Hinano is five years older than her, has its own problems even before Hinano's complexes kick in).
- Helping Rika address her problems with confessing to the person she loves is good, suggesting she use a Kyubey wish to do it without knowing the full situation ended up causing a lot of pain for Rika.
The Pirates Who Don't Do Anything: Despite opening the "Trouble Consultation Office", the ones who solves the troubles are usually one of the girls Emiri roped in to help her with the office, with Akira doing the majority of the work. She simply uses the office as a pretext to hang out with her friends and meet new people. Nevertheless, she's still a pretty good amateur therapist.
Projectile Kiss: Her Magia, My Sadistic Heart, has her blow a kiss to her enemies that makes them do less damage.
The Social Expert: Emiri, by far, the most well-connected girl in Kamihama because she's just a naturally people person. She's so good at social interaction, it is revealed that she can tame her own Mirror clones and make them dissipate on their own just by talking at them.
Unwitting Instigator of Doom:
- Her trying to help Rika with her romantic problems led to her convincing Rika to make her wish, without knowing all the details of what Rika was after. This led to a lot of pain on Rika's end.
- Telling Shizuka that all Magical Girls should take pride in their wishes led to the Tokime heiress discovering her wish was made for selfish reasons and not the good of Japan, sending her into a funk. In a more comedic doom, her description of Kanoko led to Shizuka to seek her out to fix her First Sunrise costume, a request that left several Magical Girls around her to assume malicious intent, which was not what Emiri intended.
Valley Girl: The official translation's subtitles give her this way of speaking.
"Where Are They Now?" Epilogue: Her "Trouble Consultation Office" has become popular amongst SNS circles and has even gotten media coverage. She's working on becoming a charisma gal.
A Wizard Did It: The Summer 2018 event reveals that Emiri's illusion magic is basically a catch-all Hand Wave to make sure event stories make narrative sense in terms of the main story's timeline. For example, in Madoka's Valentine 2018 story, she's seen greeting Mami in her house, which Mami answers with silence and yet, Sayaka acts like she nevertheless has a conversation with Mami. When that event was run, Mami was still under the influence of the Magius as Holy Mami in the main story, thus she had yet return to Mitakihara and the other Holy Quintets were still searching for her. Emiri's power projected an illusion of Mami for Sayaka to talk to even though she wasn't there at the time. While the Watsonian explanation of this power is so the Holy Quintet won't be sad that Mami is gone during a holiday, the Doylist handwave is so the main timeline doesn't have to be contradicted by an event story.

Ayaka Mariko

Voiced by: Ari Ozawa

https://static.tvtropes.org/pmwiki/pub/images/395px_ayaka_3_star.png

"If you remember one thing today, remember my name!"

"My favorite word is “laughter”! My favorite activity is making people laugh! My favorite thing is comedy, and my hobby is watching stand-up! So obviously, my dream career is... to be a pro boxer! Then I'd really knock ‘em dead! Yowza! Nah ha ha! Here I am laughing at my own joke, yikes!"

A Magical Girl who used to be dark and pessimistic but is now bright and optimistic thanks to her wish. Unlike her old self, she has a positive attitude no matter what happens. However, beneath that smile, she sometimes feels guilty about her new, fake outlook on life.

Boke and Tsukkomi Routine: Ayaka's a big fan of these, even though her favorite duo absolutely sucks. She also tries to get Shizuku Hozumi to be the tsukkomi to her boke, but Shizuku's too nice to make the necessary snappy comebacks.
Dark Is Not Evil: Ayaka just wants to cheer everyone up, including herself.
Fashionable Asymmetry: Her skirt in her magical girl form is poofy on one side and segmented on the other, and the whole thing is set at an angle.
Genki Girl: Her wish gave her a happier and more energetic personality.
Girlish Pigtails: Ayaka's are at least hip-length.
Heart Is an Awesome Power: Her personal magic is turning things into jokes. During the final battle, she turns Walpurgisnacht's ability to break free from restraints into a joke to keep her in the binds that Mami, Kaede, Rena and Kanoko had set up.
Heroic Self-Deprecation: While her wish makes her more cheerful, Ayaka is ultimately still an extremely negative person, just with with a smile constantly on her face. In "All Gods Festival", Seira asks her why she insists on cheering up Shizuku with her usual Boke and Tsukkomi Routine. Ayaka, still with a bright smile, answers that it's because being a clown is all she's good at.
No Indoor Voice: She actually marvels at how easily Shizuku can keep her voice down.
Pull a Rabbit out of My Hat: One of her Memoria, named "The Show of Her Life" in the translation, has her try to pull a stuffed cat out of her hat, but it falls out onto her head.
So Unfunny, It's Funny: The worst of her jokes end up being these. The rest are just incomprehensible.
Stepford Smiler: Even after she made a contract, Ayaka still feels sad and guilty that she had to change her personality to get people to like her. But she hides it behind a smile, a cheery attitude, and a mountain of bad jokes.
"Where Are They Now?" Epilogue: She got a supportive message from her favorite comedy group, which has motivated her to keep working on her routine.

Ren Isuzu

Voiced by: Yuka Ozaki (Japanese), Kimberly Woods (English)

https://static.tvtropes.org/pmwiki/pub/images/395px_ren_4star.png

"N-nice to meet you! I'm Ren Isuzu... Y-yes. Um...s-sorry! I...I don't know what I should say...right now..."

"I'm Ren... Um, Ren Isuzu. Yes... I'm...um, not good at talking... Uh...I can't always get out what I want to say...so you might get annoyed with me a lot... I'm really sorry if that happens... I...I just thought I should apologize in advance..."

A Magical Girl who has been shy since childhood. Feeling that life was painful, she blamed herself for her loneliness. It was her fellow Magical Girls that led her out of this despair. Though she's grown stronger mentally, she still has a timid side.

Astral Projection: Ren basically dies whenever she summons her Doppel, so her ghost floats above her body while Renata is active.
Because You Were Nice to Me: Rika reached out to Ren, treated her with genuine kindness and convinced her to keep on living. Naturally, Ren has been devoted to Rika ever since.
Broken Angel: She has a lot of angel motifs, but she's also a very dark character - both elementally and personality-wise.
Bully Magnet: Her difficulty with speaking ever since she was a child caused other students to start teasing her for it, which over the years escalated to constant bullying. It got bad enough that Ren eventually attempted to commit suicide. After becoming a Magical Girl, she learned that the worst of the bullying was being caused by a Witch, and since defeating that Witch the bullying seems to have died down.
Chronic Hero Syndrome: Despite her shyness, she'll immediately go to someone's aid if they're in danger; her entire motivation for fighting is to save as many people as possible. Rika praises her on this, telling her that she tries a lot harder when its to save people. Kyoko's magical girl story paints an interesting contrast between it and Sayaka's own, as while Kyoko is as dismissive of Ren as she at Sayaka in the original series, Ren's nicer attitude about it means Kyoko comes off it less dismissive of Ren than Sayaka.
Clingy Jealous Girl: Some of the drama within the My Diary With You event is born from Ren feeling jealous when she sees other girls hang out with Rika, though this is born of her lack of self-esteem rather than any sense of possessiveness. She beats herself up a lot over it.
Comes Great Responsibility: Renata has the power to purge evil intentions. It's just the way Renata does that is by purging the target of their free will, something that Ren is extremely afraid of doing despite thinking that's a pretty neat ability because it doesn't harm the target physically. Constantly haunted by the temptation, she decides to aim her Doppel at the witches instead.
Ren: (summoning Renata) Don't kill their heart...
Desperation Attack: Her Magia and Doppel do more damage the lower her health is. Additionally, her Electrocardiogram Witch Memoria consumes 80% of her current HP to give her a Magia damage buff and restore her MP, allowing her to fire off a high-powered Magia or Doppel right away.
Don't Fear the Reaper: Despite her death-related theming (complete with Sinister Scythe), her conceptual magic is based on putting lost souls to rest, and Ren herself is one of the most gentle and pure-hearted people you'll ever meet.
Driven to Suicide: Ren made her wish after she jumped off a building, and her side story starts with her trying to do it again before Rika saves her. In the alternate universe where she doesn't make a contract, she successfully commits suicide, and with Iroha and Ui watching to boot.
Fashionable Asymmetry: In her magical girl form, she wears a black stocking on her left leg, but not her right.
Feather Motif: Her staff is tipped with an angel wing, which transforms into the blade of her scythe, and she has angel wings in her transformation sequence.
Flower Motifs: Suzuran, also known as lily-of-the-valley, which represents innocence and purity in flower language. As Rika points out, it also sounds a lot like Ren's name (Suzuran -> Isuzu Ren). Rika chose to engrave a suzuran motif on Ren's beloved pencil case, and Ren has a halo of them in her 5* uncap art.
Friendless Background: Ren had difficulty speaking since she was a child, and was teased mercilessly for it. Rika was the first real friend she ever made.
Friendship Trinket: Ren's engraved metal pencil case, which Rika made by hand with Kanoko's metal workshop, along with its set of twelve colored pencils that Rika gave her as a birthday present. Since Ren has a custom of buying a new colored pencil every time she saves someone from Witches (and thus creates a little more good in the world), its a symbol of just how much color Rika brought to Ren's world. It's Ren's most treasured possession as shown by the "Wait, You've Got It Wrong!" event.
Goodbye, Cruel World!: The memoria "Nothing is Beautiful", which depicts Ren's abandoned possessions on a rooftop and has flavor text that is probably Ren's suicide note:
"I take one step into this colorless world to say goodbye."
Happily Failed Suicide: After Rika saved her from her second suicide attempt, Ren came to see the beauty and hope remaining in the world, and found a network of friends to support her for the first time. Many of her ascension quotes are her talking about how glad she is to be alive and how she wants to make the most of this new chance she's been given.
Heroic Self-Deprecation: Like, so much. When comparing herself to her friend Rika, Ren says that Rika is cheerful, good at talking to people, and has many friends - the exact opposite of herself.
Hidden Depths: She's surprisingly fit and very healthy, at least physically. She's into health foods like ginger tea, enjoys going out for walks frequently and rarely gets sick. In the MSS for her duo unit with Rika, she easily outruns Rika when they're both trying to help someone (which results in Rika getting a cold trying to catch up)
Hiding Behind Your Bangs: Her hair covers her right eye and she is a very shy person.
The Ingenue: She's innocent, gentle and somewhat naive, to the point where she believed that she could erase malice from the whole world by destroying Witches. The Page I Write On This Holy Night reveals that she also still believes in Santa Claus despite being 15 years old, implying that she's rather sheltered.
I See Dead People: One of Ren's abilities is this, be it a ghost, spirit or a soul of a dead person. This proves useful in solving the conflict of Summer 2018 event.
Magic Staff: Her main weapon.
Mid-Suicide Regret: After jumping from a rooftop during her first suicide attempt, she realized mid-fall that she didn't want to die, leading to her making a contract with Kyubey. Her Battle Museum story involves her trying to figure out why she was so desperate to live in that moment.
Now, Let Me Carry You: In Chapter 8, the truth of the magical girl system is revealed to Rika (and the rest of the Kamihama's magical girls). Rika despairs from the truth, but Ren comforts her out of gratitude and her own desire to repay Rika's kindness.
Power Glows: Not initially, but as part of update for the Ren event coming back, a glow on the tip of her staff was added to her animations.
Restored My Faith in Humanity: After Ren had given up on the world, Rika's wanton kindness and understanding toward a complete stranger (at the time) like her convince her that this world is worth living for.
Shinigami: Her Magical Girl outfit, which heavily resembles a kimono, is tied with the right side over the left, which is normally reserved for corpses or ghosts, and Ren outright compares her outfit to a ghost's in one of her homescreen lines. Meanwhile, Ren's personal magic is exorcising spirits, and her staff can transform into a reaper's scythe. During the Last Magia, Ren uses her magic to put Walpurgisnacht's soul to rest so that she won't revive again.
Ship Tease: Lots with Rika. While nothing official has happened between the two, Rika has said her preferred type of girl is the shy, quiet kind, exactly as Ren is, and Ren is also immensely emotionally dependent on her. Magia Report's version of Ren does away with any subtlety and generally shows her openly pining for Rika.
Shrinking Violet: She's too shy to talk most of the time. She does get better as time goes on, though she's still shy at best.
Sinister Scythe: Her staff can turn into one.
Situational Damage Attack: Both Ren's Magia and Doppel deal more damage the closer she is to death.
Still Believes in Santa: Ren still believes in Santa Claus despite being 15 years old. The events of The Page I Write On This Holy Night are kicked off by an awkward moment when Rika makes a flippant remark about people who still believe in Santa, not knowing that Ren is one of those people.
Taking the Bullet: One of Ren's personal memoria, "The First and Last Page", gives Ren a 10-15% chance to take hits for allies. If Rika is targeted by an attack, that chance becomes 100%.
Verbal Tic: She ends a lot of her sentences with "hai" ("yeah" in the English version).
"Where Are They Now?" Epilogue: She runs an organization to help troubled kids together with Rika, and is doing everything she can to tackle the bullying problem.
You Are Worth Hell: When everyone learns the truth about Puella Magi becoming Witches, Rika takes it extremely hard, even going so far as to apologize to Ren for stopping her from committing suicide when they first met. Ren then comforts Rika and tells her that even knowing the horrible truth, she still doesn't regret becoming a magical girl because she got to meet her.

Ria Ami

Voiced by: Rika Tachibana

"I am Ria Ami, a goddess of grace and poise who descended to Earth! ...Hey! Not that I'm not used to it, but you mustn't stare at me so intensely!"

"My name is Ria Ami. As you can see, I am blessed with good looks... That's why I'm so popular in all industries... So if you want me to appear in one of your promotions please give me the details well ahead of time. Hm? Was I this beautiful even as a child? Ha ha... um, o-of course I was!"

A Magical Girl who moonlights as a fashion model. Often dubbed one of Kamihama's foremost beauties, she can't stand the thought of not having the spotlight, so she always puts herself at the front of anything she's involved in. She acts confident, but from a bystander's perspective she's a little incompetent.

Ascended Fangirl: Before she herself became a model, she's a huge fan of Yachiyo. Her most precious item as revealed in "Howa Howa Girl" event is a magazine articles clipping about Yachiyo that she collected since the beginning of Yachiyo's career.
Big Eater: According to Manaka, Ria will eat anything and is a massive glutton, especially for rice omelets. During the Wait You Got It Wrong event Manaka even believes that Ria ate an actual plate.
Big Sister Instinct: She's very protective of the naive Mayu because Mayu's sweet and gentle personality attracts men like honey attracts flies.
Calling Your Attacks: Bella Spinna! Though her tendency to shout her finishing move doesn't quite get the results she'd hope for.
Do Wrong, Right: After Tsumugi runs from Manaka in shame after her improved reviews didn't bring in more customers for an event Ria, who got interest from her fame, tracks her down and reprimands her...for not running farther away before breaking down if she had to run off like that.
Dreaming of Things to Come: I'm The Star Of The Show has Ria have multiple stress dreams about an upcoming show going wrong that do ultimately happen, though due to said dreams she can handle the three issues (being late fighting a Witch, Asuka and Miyu cheering her in the wrong way, a sudden blackout) without issue.
Famed In-Story: She's a famous model. Madoka is one of her fans.
Fashionable Asymmetry: On her left thigh is a plain white tight; on her right thigh is a shorter tight with two bands containing gems above it.
Frills of Justice: Her magical girl outfit is covered in them.
Hidden Depths: The "Summer With Mikazuki Villa" event reveals that she's an expert at goldfish scooping and clay carving.
Jerk with a Heart of Gold: She initially comes off as vain, brash, and self-absorbed, but she genuinely does have a very good heart and cares about other people.
Large Ham: Can start sounding like this in combat, shouting at witches to go back 'FROM WHICH THEY CAME!' Other magical girls aren't particularly impressed, particularly as they tend to be followed by the witch surviving her attacks accompanied by her loud shouting.
Lovable Alpha Bitch: She has the markings of a standard queen bee; rich, fashionable, beautiful, vain, slightly selfish, sharp-tongued, complete with Noblewoman's Laugh. She's also a very, very good friend and a resourceful entertainer - warning Rika of her careless fight against a witch, praising Homura, saving Mayu from being molested, a regular in Emiri's consultation office, and saving an event from a blackout by compelling the audience to use their laser pens as an impromptu lighting.
Mr. Imagination:
- The majority of her supposed rivalry with Yachiyo is pretty much just in her head. They actually never interacted as professional models for a long time, only between a celebrity and a fans, so Yachiyo is ignorant of the reason for the seeming hostility from Ria.
- Her debut is accompanied by a login story about how Ria makes a nuisance of herself to her neighbors for yelling in the middle of night, exclaiming her imagined 'rehearsal' for her showdown against Yachiyo.
Overshadowed by Awesome: Ria's actually pretty competent at a lot of things, winning the title of Summer Queen and leading Team Walnut to victory over Yachiyo's Team Acorn during her Winter Costume event, working hard to be a model on more merit than just the nature of her wish, and having decent leadership abilities. However compared to Yachiyo she is far behind her, and while is able to hold her own against witches well enough she's greatly overshadowed by many other magical girls.
Pimped-Out Dress: Her costume is gorgeous and elaborate.
Promoted to Playable: Ria was around as an NPC from the very beginning, showing up in several of the magical girls' plots. She finally became a playable character in late April 2018.
Running Gag: Absolutely no one except Mayu is able to remember her name correctly, not even official publications.
Self-Serving Memory: She's not above this: she likes to remember her first meeting with Manaka as her gratuitously feeding her because she was so beautiful. Manaka did in fact graciously feed her, but it was because Ria's then current diet caused her to collapse from hunger.
Showgirl Skirt: On top of another skirt in her magical girl form.
Thinking Out Loud: Ends up literally doing this via the magical girl telepathic communications after her first team up with Yachiyo, who utterly out-staged her. Her jealousy was broadcast out to the other Magical Girls around, much to their (Manaka, Konomi, Kako)'s displeasure.
Unknown Rival: She considers herself Yachiyo's greatest rival, both in modeling and as a magical girl. Yachiyo, on the other hand, fails to remember who she even is every time they meet. Over time this is subverted, as Yachiyo acknowledges her as a rival in Ria's Winter Costume event.
Vain Sorceress: She used her wish to be beautiful and not just merely being beautiful from that moment - she wished that everyone that had met her before her wish will think that she's always that beautiful. The reason why there's a Running Gag that no one who knew her seems to recognize her, despite she's being a famous model, is because their minds have a slight buffering to adjust the new information that didn't match their previous cognition of her. Based on her eating habits, it's implied that Ria was Formerly Fat before her contract.
What You Are in the Dark: During her Winter Costume event on the final day of the candy competition she's the spokeswoman of Team Walnut on versus Yachiyo on Team Acorn, she arrives in Chuo Ward early for one final hard day of competition, but senses a witch and sees a man enthralled by it. While she has some time, she doesn't truly have enough to both save him and hit up all the venues she's meant to. She ultimately chooses to both defeat the witch and stay with the man until an ambulance arrives, a delay that only her fellow magical girls will ever know was caused by a good deed. While her own history of punctuality means others are worried about her instead of angry, it still affects the outcome of events as Team Acorn narrowly wins Chuo. Ultimately however her actions are rewarded as not only was her own work enough to have Team Walnut win the popular vote and force a tie breaking vote, but the final tiebreaker was the very man she saved, who ultimately ensured everyone knew she choose to wait with him until the paramedics arrives to take care of him, letting her win both the competition and the respect of the entire city.
"Where Are They Now?" Epilogue: She's aiming to become a full-time model once she graduates and express her true self.

Hanna Sarasa

Voiced by: Miho Okasaki

https://static.tvtropes.org/pmwiki/pub/images/sarasa_hanna_04.png

"Hmmm? Ahaha! Whooo are you! Me? Wha? My name? I HAVE to say? ...Sure, no problem. Ah hah hah! ...Hanna Sarasa. Got it?"

"Who am I? I couldn't really say. Well, if I had to say, I'm not anyone in particular. You know, a person who isn't anyone. Get it? ...Ahaha! I just said whatever! Huh? You actually wanna know about me? Well, if I had to say... Wait, are you gettin' deja vu? Hahaha!"

An introvert, this Magical Girl isn’t good when it comes to people. Oppressed at both home and school, she hates the world. After her contract was made, she encountered something that changed her strange fate even further. Although eccentric, she loves animals.

Abusive Parents: Grew up with an abusive father and a mother that used her as a shield for her father's abuse while ignoring her plight. Her father was a petty criminal who blow all his blood money on gambling and alcohol, and her mother turned into a loose woman after her husband died from being murdered by someone who sought revenge for his crimes.
Alas, Poor Villain: Her suicide at the climax of The Flowers' Lament, with her last words reflecting on how awful her life was, shocks everyone involved despite everything Hanna had done to them. Konoha, Leila and Mito are especially hit hard.
Ax-Crazy: She already had a few screws loose even before becoming a Magical Girl thanks to her miserable past, but it's not until after Mikoto Witches out in front of her in addition to learning the truth behind Magical Girls shortly later does she embrace her insanity and take it out on others for fun.
Becoming the Mask: At first, Hanna only became friends with Mikoto to get help hunting Witches. As they fought Witches together, Hanna warmed up to her for real.
The Beastmaster: Hanna has a collection of Witches. The reason why Nanaka identifies her archenemy as the "Locust Witch" is because Hanna had been using her pet Witches as a horde - thus, a swarm of locust.
Curtains Match the Window: Purple hair, purple eyes.
Cryptic Conversation: Because she's already aware of the Witch system, anytime other magical girls asking about Witches that she controls, she makes vague statements about its existence without really divulging anything to confuse her pursuers. It's only when Nanaka tries to disable her by aiming at her Soul Gem, showing her knowledge about the matter, that Hanna spells out what she has been cryptic about.
- She has a conversaton with Kyubey earlier in the epilogue of And So The Azalea Blooms, though at that point the reader has no idea who Hanna is, especially with only Kyubey's dialogue being shown.
Dark Is Evil: She is a Dark-element magical girl and is very antagonistic towards the others.
Driven to Suicide: She breaks her own soul gem at the end of The Scattered Flower Petals event.
Evil Laugh: Does this frequently.
Expy: Of Sasa Yuuki from Oriko Magica. They have control of Witches, enjoy hurting others and die by crushing their soul gem.
Freak Out: After witnessing Mikoto turning into a Witch and Kyubey admitted to her that he set up this system, her mind shattered violently. She bashed her own face into the floor countless time until her skull caved in, found that magical girls can heal very quickly unlike normal humans, and decided that she give up being anything than a monster.
Friendless Background: Doesn't have any friends besides Mikoto Sena, a magical girl from Daitou Ward. And now doesn't even have Mikoto.
Hidden Villain: She is the "Locust", the antagonistic force that Nanaka gathered her team to destroy; all of their misfortunes were the work of Hanna's pet Witches. She is also the one behind the fainting incidents in both And So, The Azaleas Bloom and The Flowers' Lament, as well as the one behind the attempts to destroy Konoha's sanity in the former event and to frame Hazuki in the latter.
It Amused Me: The reasons for her actions. She thinks it's fun to screw up people's lives and relationships. She's targeting Nanaka in particular was pretty much on a whim, from one time she saw Nanaka on TV.
Morality Chain: Mikoto is the reason Hanna decided to put her plan to cause chaos and misfortune on hold. Tellingly, when Mikoto became a Witch, she decided to resume her plan.
Only Friend: Mikoto Sena is the one and only person Hanna genuinely cared for and cherished her entire life. So when she loses her after Mikoto turns into a Witch, the results weren't pretty for everyone in Kamihama.
Posthumous Character: Because And so the Azalea Blooms and it's sequel are past events, she died before the main story of the game.
Power Copying: Has the power to copy other magical girls' magic. She got her hypnosis power from Mikoto Sena, a fellow magical girl.
Ret-Gone: Her wish was to erase the existence of her bullies from the Earth, including their memories from other people except for herself.
Start of Darkness: After her best friend Mikoto was turned into a Witch and discovered the truth about magical girl, Hanna began to use her power to cause trouble to other people.
Storm of Blades: Her Magia has her summon glowing purple spikes and launch them at the enemy.
Took a Level in Badass: Hanna used to be bad at fighting Witches until she learned how her powers worked. During her event, she is very powerful and by using a combination of magic, provocation and trickery, is capable of defeating her opponents and coming close to killing Mito.
Tragic Villain: Though a despicable person in the present, it's no question that her life since birth has always been mired in tragedy and misery.
Un-person: She was planning to make her and Mikoto this so they could be free from the burdens of the world together. This never came to frution due to Mikoto becoming a Witch.
Walking Spoiler: It's hard to discuss about her without spoiling the facts that she is responsible for the events of And so the Azalea Blooms and its sequel.
Wingding Eyes: Her excited expression is her having stars as her pupil. Given that she's the happiest when tormenting people, this comes across as very psychotic.

Mikura Komachi

Voiced by: Kana Ichinose

https://static.tvtropes.org/pmwiki/pub/images/mikura.jpg

A Magical Girl who belongs to the History Research Club at Kosho Academy. She serves as the head of the club. Although she has a top-class academic record, she loves history anyways and the trend is attracting attention at the school. She is particularly enthusiastic about examining the historical sites and literature of Kamihama, and devotes herself to her research every day.

Bifauxnen: Her costume for the period drama she made in "Rondo of Oblivion" makes her look like a fairly handsome young man, despite looking really feminine outside of it.
Demonic Possession" During "Rondo of Oblivion Sleeps for Eternity", by a male half of a pair of lovers.
Famed In-Story: For finding a ancient tomb during her Magical Girl Story on her own, Mikura has a fair bit of fame for herself. This attention allowed Seira to get the History Research Club at school, made up of just the three of them as a place to de-stress, entirely off Mikura's fame.
The Glasses Gotta Go: On one of her Memorias.
Huge Schoolgirl: Part of why she can do the part of a handsome young man is her height, given as a quite tall 172 centimeters.
Landmark Declaration Gambit: The nature of her wish, as while she was able to find and verify the existence of an ancient tomb, she was just a bit too late to prevent construction on a highway that would have damaged it from beginning. Her wish ultimately made sure the discovery happened earlier to ensure the site would be protected.
Psychometry : Her magic includes the ability to read the history of anything she touches.
Smart People Wear Glasses: She wears glasses and she has a very good grades.
"Where Are They Now?" Epilogue: She found the lost bandit fortress she had been researching, and her work got her invited to joing a university's archaeology team.
Weapon Specialization: Her weapon is a staff, but she can creates a whip on the top of it.
Why Did It Have to Be Snakes?: Because Mikura was kidnapped during her childhood, she has a fear of sharp and pointed things.

Rui Mizuki

Voiced by: Mariya Ise

https://static.tvtropes.org/pmwiki/pub/images/rui_5.png

A delusional Magical Girl with Chuunibyou. Imagining herself as the reincarnation of a legendary overlord who led his army to victory thousands of years ago, her head is filled with stories of herself as a dark hero chasing "Them." She's aware of how embarrassing these delusions are, and she normally hides them.

Bittersweet Ending: In her sidestory, she agrees to be an actor for Seira's student film in an attempt to show off her true self as a Chuunibyou. Her performance gets a roaring approval from the audience and she thinks that she finally has some validation for her interest, but later she finds out that the approval is because they thought she's 'acting' as a part of the play. This incident discourages Rui from making more friends, but it also makes her be a genuine friend with Seira, who does know that her chuuni side is the real her and is fine with it. Quality over quantity, after all.
Crazy-Prepared: Before Rui went to confront the culprit in I, the Reincarnated Overlord, Magnificently Thwart "THEIR" Conspiracy!! event, she wore her chain mail armor (read: cosplay dress) and her magically enhanced Hecatoncheires's Revelation (read: Comiket catalogue) under her clothes to intercept possible knife attack. And that's after she's calculating if her magical girl strength can stand to fight off her attacker.
Chuunibyou: A huge one. Downplayed since she is well-aware that she is delusional and usually restrains herself from falling into them. Also, unlike most Chunni character, she actually does have magical powers.
Kamehame Hadoken: During her Magia attack.
Kindhearted Cat Lover: Rui is very fond of her pet cat Paracelsus, her hugging it being one of her Memorias◊. She even uses her wish to save her cat's eyes from a disease.
Shrinking Violet: Her true personality. She doesn't have many friends because of her shyness. And when Rui's childhood friend doesn't speak much to her more because of her otaku tendencies, she shuts in even more until becoming close with Seira.
Sinister Scythe: Her weapon of choice.
"Where Are They Now?" Epilogue: She made a fan-site of Last Bible that became so well-known that she was invited to join the circle who made it. However, she declined, preferring to remain a fan.

Rion Yuzuki

Voiced by: Chiemi Tanaka

https://static.tvtropes.org/pmwiki/pub/images/rion_0.png

A Magical Girl with an extreme sister complex, she is incredibly possessive of her older twin sister. She treats anyone who approaches her sister as a nuisance. Her jealousy is what causes all of her anger. Even though she loves her sister so far, her expressions of love have become twisted, which leaves her running in circles. She worries that her older sister doesn't reciprocate her feelings.

Clingy Jealous Girl: With the exception of Yukika, she doesn't like anyone who gets close to her sister.
Connected All Along: The Flower That Blooms in a Hollow Heart has it revealed that Mami had once saved Rion's life when she encountered a Labyrinth in Mitakihara.
Damsel in Distress: Happened twice. The first time she was brainwashed by a Witch and Hotori made a wish with Kyubey to save her. The second time, she stumbled into a Witch barrier and after escaping from the Witch, Hotori died saving her from the falling debris. Rion then made a contract with Kyubey to save Hotori's life.
Duality Motif: The past to Hotori's future.
Set Right What Once Went Wrong: Her wish was to undo the events of Hotori's death. However, even though she had enough karmic weight to revive Hotori, she didn't have enough to completely overwrite the events leading up to her death, meaning that the two of them and Yukika have to deal with the Witch behind the tragedy.
Shout-Out: Her outfit is a very obvious one to Pretty Cure. Moreover, it appears to be a mix of the outfits of Cure Black and Cure White, the original duo from Futari wa Pretty Cure.
Temporary Online Content: She is the reward of The Flower That Blooms in a Hollow Heart event.
"Where Are They Now?" Epilogue: She became a villaness in the same sentai show where Hotaru acts, and her sharp tongue is famous among little boys.

Ashley Taylor

Voiced by: Sally Amaki

https://static.tvtropes.org/pmwiki/pub/images/ashley_70.png

"I'm here, streaming from my favorite place in the whole world, Japan, where I'm on a study abroad! Oh, sorry... I can't help talking like I'm recording!"

"Let me introduce myself in Japanese! "Ohatsu ni omeni kakarimasune, Ashley desu. Watashi wa daisukina Nihon ni ryugaku shitemasu! Kawaii ni kakomarete mainiti tanoshii desuyo" ...How was that? It means, "Nice to meet ya, I'm Ashley! I'm here studying abroad in my favorite place, Japan. Being surrounded by all this kawaii stuff is just too much fun!""

A Magical Girl from California who went to Japan in search of Japanese kawaii culture. She is obsessed with all things kawaii, from Harajuku fashion to anime and manga. She even uploads videos about it for people back home. Kumanosuke, the teddy bear she got from her father, is her most precious treasure.

Art Evolution: In general, her in-game arts get a stronger color contrast when she gets debuted in JP server. Compare her "flower field" Memoria from the NA version to the JP version that appears later.
Balance Buff: When she was introduced to the JP server her kit received several changes; her Attack stat was increased, her Connect gives guaranteed Charm instead of Dazzle, and her Magia went from inflicting Poison and Bewitch to inflicting Charm, boosting her Blast damage and gaining Ignore Damage Cut. Her personal memoria, Kumanosuke's Kawaii Vid, also had its effect changed from restoring HP to giving her an Attack and Damage boost.
Bilingual Dialogue: Averted in the English version. Although Ashley's voice lines are in English, she uses Japanese when talking to her friends in Kamihama.
Daddy's Girl: She loves her father very much, still calling him "Daddy", and couldn't understand why he forbade her from going to Japan when he's normally supportive of her interests. When her father dies while she's in Japan, she's devastated.
Eagle-Eye Detection: While she's not the only character to ever do so, her Magical Girl Story shows her to be very quick to notice what girls are wearing rings like her own and thus are Magical Girls, letting her skip around the awkward steps of playing a game of chicken about The Masquerade and go 'hey, you're a magical girl too'.
Freaky Is Cool: In both cool and cute ways
- She finds Witches and Labyrinths interesting, though in a different way than Alina does.
- She is a fan of Gurokawa looks, adding bits of grotesque onto the kawaii as she puts it. She cites this as a difference in approach between western and eastern views, contrasting it with goth-loli.
Mechanically Unusual Fighter: Her disc layout consists of 1 Accele disc and 4 Blast discs, making her the first Magical Girl to possess four of a single type of disc and to completely forgo another (Charge).
Modest Royalty: She's a known internet content creator, her father is a movie director, and her mother is actress. She doesn't consider studying abroad as a financial suicide, her house in Japan is the almost-mythical 1000 square feet single room apartment, and she brought her personal soundproofing and home theater set from America. Yet, she studies in Kosho Academy, in the poorer ward of Kamihama, is excited and eager to shop at thrift stores and second-hand clothing events, and she befriends anyone without really caring about their financial status. Riko doesn't appear to realize that Ashley is actually really rich until she brings up that her father goes abroad a lot.
My God, What Have I Done?: She was already feeling guilty about using her wish to force her father into allowing her to study abroad. But then he passes away while she's abroad, and Ashley learns that the reason why her father had forbade her from going to Japan was because he knew that he was terminally ill. Ashley is horrified that she left him behind.
Occidental Otaku:
- Obsessed with Japanese culture and says "kawaii" untranslated. She got this from her mother, who would bring back gifts for her from her acting work in Japan.
- Her doppel weaponizes this. It fires a rainbow-colored beam at the enemy, forcibly converting it into an aficionado of kawaii culture.
Perky Goth: She likes wearing dark colored clothes, she's particularly fond of the type of Japanese cuteness, Gurokawa, that mixes cute things and scary things, she looks for Japanese horror, and her beloved stuff bear comes from a line about cute things bloodily devouring each other. However Ashley is very friendly and upbeat and is only down in justified situations like her father dying.
Temporary Online Content: Exclusive to the Ashley Taylor Fate Weave gacha.
Valley Girl: Speaks like this, unsurprising since she's literally from California. Naturally, she's good friends with Emiri and Rika, who are also localized in this style.
Version-Exclusive Content: Originally exclusive to the English version before its shutdown. She would later be introduced to the Japanese version in February 2021 with her voice lines redone.
"Where Are They Now?" Epilogue: She's still spreading her kawaii cultural exchange vlogs at university. She's become famous as a kawaii icon herself.

Kushu Irina

Voiced by: Aoi Koga

https://static.tvtropes.org/pmwiki/pub/images/card_30594_c.png

A Magical Girl who always looks sleepy. She is always tired since she can't wake up during the day, and is in danger of being held back a grade due to her low attendance. But her eyes are sharp during the middle of the night, and when exterminating Witches, she displays a dignified expression, almost like a different person.

Actually Not a Vampire: Due to her wish she's become nocturnal, has no reflection in a mirror, has pale skin and sharpened fangs, and her Magical Girl outfit is vampire-themed, but she's not a vampire (even though she also gained a love of tomatoes). In fact, her outfit is modeled after a vampire hunter from one of her favorite stories.
But Not Too Foreign: She's only 1/8 Japanese, though what other nationalities she holds isn't clear.
Dual Wielding: She wields both a rapier and a main-gauche simultaneously.
"Where Are They Now?" Epilogue: She's become famous at her school for getting top grades despite only taking night classes. By night she is also a popular children's author.

Holiday Variants

Rika & Ren (Christmas ver.)

Voiced by: Kanae Itō (Rika), Yuka Ozaki (Ren)

Magical Girls who deliver happiness to the town at Christmas. From cakes to auroras, anything is possible when their two hearts are one. Their favorite thing is a giant snow globe. Whenever Magical Girls meet within this Christmas space, there's sure to be a fun party. A duo unit consisting of best friends Rika Ayano and Ren Isuzu, dressed in their Christmas best. Santa Mitama and a talking Oscar familiar named Chu gave them the power to make any dream come true, so long as their hearts are united, and they're sent on a mission to eradicate the cowardice of Kamihama's citizens.

All Just a Dream: Most of their event, where they go around Kamihama erasing the cowardice from people's hearts, turns out to have been a shared dream they had during an adjustment session. Chu was the embodiment of the cowardice in Rika's and Ren's hearts, as they had had an argument and neither of them could figure out how to make up.
Catch Your Death of Cold: During their sidestory, Rika ends up catching a cold trying to keep up with Ren (who is surprisingly physically fit) while helping Aimi. The memoria "Tonight's Guest Is..." features Ren later sneaking into Rika's house to take care of her.
Combination Attack: Their first Magia is a combination of Rika's Brilliant Beam and Ren's Soul Salvation.
The Dividual: A Duo Unit of two otherwise-separate characters.
Death from Above: Their second Magia is basically the two of them carpet-bombing enemies with an aurora they drop from their flying sleigh.
Reality Warper: Santa Mitama gives them the power to accomplish anything as long as their hearts are one. This turns out to be All Just a Dream, and when they ask the real Mitama she can only give them a significantly weaker version of it. It's just enough for them to fly across Kamihama on a sleigh and give the city a white Christmas.
Shout-Out: One shot of their summon animation◊ is drawn in the distinct style of Hidamari Sketch, with Ume Aoki's signature "widefaces" and plaid backgrounds.

Characters / Magia Record Dark Magical Girls

Dark Magical Girls

Kanoko Yayoi

Voiced by: Ai Kakuma

Emiri Kisaki

Voiced by: Akari Kitou

Ayaka Mariko

Voiced by: Ari Ozawa

Ren Isuzu

Voiced by: Yuka Ozaki (Japanese), Kimberly Woods (English)

Ria Ami

Voiced by: Rika Tachibana

Hanna Sarasa

Voiced by: Miho Okasaki

Mikura Komachi

Voiced by: Kana Ichinose

Rui Mizuki

Voiced by: Mariya Ise

Rion Yuzuki

Voiced by: Chiemi Tanaka

Ashley Taylor

Voiced by: Sally Amaki

Kushu Irina

Voiced by: Aoi Koga

Holiday Variants

Rika & Ren (Christmas ver.)

Voiced by: Kanae Itō (Rika), Yuka Ozaki (Ren)

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Characters / Magia Record Dark Magical Girls

Edit Locked

Dark Magical Girls

Kanoko Yayoi

Voiced by: Ai Kakuma

Emiri Kisaki

Voiced by: Akari Kitou

Ayaka Mariko

Voiced by: Ari Ozawa

Ren Isuzu

Voiced by: Yuka Ozaki (Japanese), Kimberly Woods (English)

Ria Ami

Voiced by: Rika Tachibana

Hanna Sarasa

Voiced by: Miho Okasaki

Mikura Komachi

Voiced by: Kana Ichinose

Rui Mizuki

Voiced by: Mariya Ise

Rion Yuzuki

Voiced by: Chiemi Tanaka

Ashley Taylor

Voiced by: Sally Amaki

Kushu Irina

Voiced by: Aoi Koga

Holiday Variants

Rika & Ren (Christmas ver.)

Voiced by: Kanae Itō (Rika), Yuka Ozaki (Ren)

Previous

Index

Next