- Acceptable Targets: The super-rich. Eventually, the audience comes to feel sympathy for the Roses but it takes awhile.
- And You Thought It Would Fail: Despite being co-created by comedy legend Eugene Levy and starring Eugene and his frequent costar Catherine O'Hara, the series was met with lukewarm and dismissive reviews and in the USA aired on the obscure Pop TV channel. Many viewers were turned off by the name and some of the initial promotion focused more on the show's slapstick/broad humor rather than its more sophisticated jokes. Thanks to strong support in its native Canada and the faith Pop network executives had in the show, it was kept on the air, and show runner and co-creator Daniel Levy was left to his own devices. The show, which was never bad, gradually improved over the first three seasons so that when it landed on Netflix, it became a big hit with viewers who appreciated its queer sensibilities and positive but still sharp sense of humor. When the series ended by choice in 2020, the New York Times critic who had panned it wrote a piece defending himself and giving himself permission to reevaluate the show.
- Angst? What Angst?: Johnny worked hard his whole life and built a fortune, only to have it stolen from him. He has every right to be bitter, angry and traumatized by this, but he rarely complains.
- Base-Breaking Character:
- Bob is a very love-him-or-hate-him character. Some fans find him to be an Ensemble Dark Horse and one of the funniest characters. Others find him uncomfortable and hate how much he inconveniences the other characters, especially Johnny. Most people like his run though.
- Roland Schitt definitely divides the fanbase. Some people love his oafish humor and his Odd Couple friendship with Johnny, while others find the vulgarity of the character out of place on an otherwise very sophisticated show.
- Better on DVD: When the show became available on Netflix it exploded in popularity, given that the episodes run around twenty minutes and the ongoing story is compelling enough to hit play for the next episode.
- Crazy Awesome: Moira, with her wigs and designer clothes and unrecognizable accent and unearned confidence and brilliant portrayal in Catherine O'Hara.
- Cult Classic: Consistently draws critical acclaim towards itself but has maintained fairly low viewership ratings. Appearing on Netflix has benefited it significantly in this regard, but it's still nowhere near close to getting mainstream recognition.
- Early Installment Weirdness: Early episodes feature far more cynical and bitter versions of the Rose family, but since the show is about them becoming better people this is justified and they really start to soften about the mid point of the first season. However, viewers who began watching in Seasons 3 and 4, around when the show's romantic comedy moments started going viral and the show was on Netflix, are often jarred to find that in the first season pansexual David has a several episodes long romance with Stevie and that Alexis is written as being in love with Mutt Schitt and her later seasons true love Ted is the hypotenuse of that triangle.
- Ensemble Dark Horse: Twyla, Jocelyn, and Ronnie have all gotten bigger storylines as their popularity has grown. Meanwhile, Ray, Bob, and Gwen have passionate fanbases and sometimes steal scenes.
- LGBT Fanbase: Moira's wigs alone would likely draw a big queer following, but the show's sophisticated portrayal of pansexuality, bisexuality and its lovely Queer Romance between David and Patrick has drawn a large and passionate fanbase in the LGBTQ community. Also, the song "A Little Bit Alexis" has become a drag queen anthem and is a popular dance track in gay clubs.
- More Popular Replacement: Ted as Alexis's main love interest after Mutt is Put on a Bus.
- Portmanteau Couple Name: Texas for Ted/Alexis and Datrick for David/Patrick.
- Signature Scene: The scene when David explains his pansexuality to Stevie in the first season via a wine analogy is one of the show's most famous, and the phrase "I like the wine and not the label" has grown in popularity so much that pansexual and bisexual people use it without knowing its origins.
- Song Association: Fans will forever associate Tina Turner's "The Best" with this show.
- They Copied It, So It Sucks!: The show was dismissed by a lot of critics as an Arrested Development knockoff, since both shows are satirical single-camera comedies about an Ambiguously Jewish family that loses its fortune and has a Lady Drunk matriarch. However, after a few episodes, Schitt's Creek differentiated itself by having a much more sentimental and kind tone and ongoing Romantic Comedy stories for the two adult children. Both shows have strong, passionate cult followings, and they even share a lot of fans who can respect both approaches to comedy.
- They Wasted a Perfectly Good Character: Clint and Marcy Brewer quickly became popular in the fandom due to their loving and open acceptance of Patrick and David, but their only appearance after Meet the Parents is a nonspeaking cameo in the wedding finale, and they ultimately dont get many scenes with Patrick, David, or any of the other Roses.
- They Wasted a Perfectly Good Plot: Although this seems to have been an unintentional choice after Mutt's actor took another role, it's never clarified why Roland and Mutt's relationship is in such a bad state that Mutt needs to meet Jocelyn in secret, and they're never really shown repairing their relationship (though he does return to help Jocelyn when she gives birth).
- Watch It for the Meme: Giving that the comedy is often based on a character's facial expression reacting to some bit of insanity, the show has produced a seemingly endless number of gifs.
YMMV / Schitt's Creek