Examples:
Anime and Manga- The 100 Girlfriends Who Really, Really, Really, Really, Really Love You: Renatarou compares Kusuri's father to the Incredible Hulk upon seeing just how muscular he is.
- Motu Patlu: The episode "The Bulk" is named after The Incredible Hulk, fitting for an episode where Motu gets injected with a Super-Strength serum that makes him grow in size. The description for the episode's official upload on Wow Kidz' YouTube channel outright compares it to "the famous Hulk".
- Jaune Arc, Lord of Hunger: While attacking the Grimm in "Chapter 12: Breach", Nora shouts out "NORA SMASH!", which is a reference to the Hulk's famous Catchphrase.
- Man of Wood, a Star Trek: Voyager Parody Fic, spoofs the nightmare scene in Hulk. Later Chakotay starts Hulking Out after repeated quips about his wooden features.
- Plan 7 of 9 from Outer Space. After alien invader D'Ork shoots him with a gamma ray gun, Mad Scientist Dr. Zarkendorf brags that he will now turn into "an unstoppable thirty-foot hulk with serious anger management issues!" only to find that D'Ork has replaced his Magic Pants with underpants made from unbreakable non-stretch fabric.
- Twinkling in the Dark: In Chapter 14, Wolfrun calls Akaoni "Hulk" after he nearly snaps Joker's back in half.
- In Wintersmith, a rumor starts that Annagramma Hawkin, the new village witch, turns into a green monstrosity when she gets properly pissed. This is because she once fireballed the Anthropomorphic Personification of Winter while completely green, with warts on her warts and a booger in one nostril... but everything that comes after "Winter" and before the three dots was part of a costume from a joke shop, which she used to up her PR points. Her plan worked: all the villagers were horrified.
- Game Night: Max has a trivia question about Edward Norton and gave hints that he played the Hulk.
- In a deleted scene in Step Brothers, Dale gets a pair of Hulk hands for Christmas. Which becomes Hilarious in Hindsight thanks to the existence of Wreck-It Ralph (the title character is played by Dale's actor, John C. Reilly).
- In Blood Harvest, Sarah refers to Scott as the Incredible Hulk.
- Nicky from Dominick and Eugene is nicknamed the Incredible Hulk because of his strength. He has a Hulk poster, a number of Hulk T-shirts, and some Hulk action figures he plays with at night.
- In Sunburn (1979), Nera tells her husband to pretend to be the Incredible Hulk while they have sex.
- In The Usual Suspects, FBI agent Jack Baer compares his boss, Dan Metzheiser from Justice, to the reporter from The Incredible Hulk.
- A couple of times in Madame Web (2024), Mattie complains about being hungry and utters the line "You wouldn't like me when I'm hangry!"
- Saturday Night Live: In the Superman's Funeral sketch, Chris Farley as the Hulk reads a eulogy for Superman.
- In the Fantasy Island episode "Class of '69," a fat woman about to take a skinny potion compares herself to the Incredible Hulk in reverse.
- Short Ribbs spoofed the late 1970s CBS series as "The Miniscule Hulk". It is the second sketch in this compilation video.
- Foo Fighters (2023): During Foobot Multiball, the titular mech will sometimes say "Foobot smash!" while attacking, referencing the Hulk's habit of saying "Hulk smash!"
Video Games
- In Infinite Craft, "The Incredible Hulk" and "The Hulk" are both possible crafting recipes.
Web Videos
- Climate Town: "Fast Fashion Is Hot Garbage": When comparing Germany's vague legislation calling for companies to stop using child labor and be held somewhat accountable for human rights violations in the factories making their products regardless of what country they're in and the USA's complete lack of any regulation on companies funding overseas atrocities Rollie says the German laws are like Hulk by comparison.
- In The Adventures of Jimmy Neutron, Boy Genius episode "The N-Men", Jimmy and his gang all get varying superpowers referencing Marvel and DC superheroes. Jimmy himself becomes a mix between the Hulk and the Thing with similar powers to the former.
- Dexter's Laboratory: Krunk of the Justice Friends is a purple expy of the Hulk with green pants.
- Futurama: In "Bender's Big Score", Leela tells Fry that Lars' checkbook doesn't have the Hulk on it.
- Hi Hi Puffy AmiYumi: In "Hungry Yumi", a customer told Yumi that he wouldn't like him when he's hungry.
- The Simpsons: In "I Am Furious (Yellow)", Stan Lee tries to Hulk out.
- South Park: In "A Nightmare on Face Time", the boys are disguised as the Avengers, with Cartman dressed up as the Hulk.