Incredible Hulk is a fan favorite comic book by Marvel that has been referenced in other media.
- Motu Patlu: The episode "The Bulk" is named after The Incredible Hulk, fitting for an episode where Motu gets injected with a Super Strength serum that makes him grow in size. The description for the episode's official upload on Wow Kidz' YouTube channel outright compares it to "the famous Hulk".
- Jaune Arc, Lord of Hunger: While attacking the Grimm in "Chapter 12: Breach", Nora shouts out "NORA SMASH!", which is a reference to the Hulk's famous Catchphrase.
- Game Night: Max has a trivia question about Edward Norton and gave hints that he played the Hulk.
- In a deleted scene in Step Brothers, Dale gets a pair of Hulk hands for Christmas. Which becomes Hilarious in Hindsight thanks to the existence of Wreck-It Ralph (the title character is played by Dale's actor, John C. Reilly).
- In Blood Harvest, Sarah refers to Scott as the Incredible Hulk.
- Nicky from Dominick and Eugene is nicknamed the Incredible Hulk because of his strength. He has a Hulk poster, a number of Hulk T-shirts, and some Hulk action figures he plays with at night.
- Saturday Night Live: In the Superman's Funeral sketch, Chris Farley as the Hulk reads a eulogy for Superman.
- In the Fantasy Island episode "Class of '69," a fat woman about to take a skinny potion compares herself to the Incredible Hulk in reverse.
- In The Adventures of Jimmy Neutron: Boy Genius episode "The N-Men", Jimmy and his gang all get varying superpowers referencing Marvel and DC superheroes. Jimmy himself becomes a mix between the Hulk and the Thing with similar powers to the former.
- Dexter's Laboratory: Krunk of the Justice Friends is a purple expy of the Hulk with green pants.
- Futurama: In "Bender's Big Score", Leela tells Fry that Lars' checkbook doesn't have the Hulk on it.
- Hi Hi Puffy AmiYumi: In "Hungry Yumi", a customer told Yumi that he wouldn't like him when he's hungry.
- The Simpsons: In "I Am Furious (Yellow)", Stan Lee tries to Hulk out.
- South Park: In "A Nightmare on Face Time", the boys are disguised as the Avengers, with Cartman dressed up as the Hulk.