Incredible Hulk is a fan favorite comic book by Marvel that has been referenced in other media.
- Motu Patlu: The episode "The Bulk" is named after The Incredible Hulk, fitting for an episode where Motu gets injected with a Super Strength serum that makes him grow in size. The description for the episode's official upload on Wow Kidz' YouTube channel outright compares it to "the famous Hulk".
- Game Night: Max has a trivia question about Edward Norton and gave hints that he played the Hulk.
- Saturday Night Live: In the Superman's Funeral sketch, Chris Farley as the Hulk reads a eulogy for Superman.
- In The Adventures of Jimmy Neutron: Boy Genius episode "The N-Men", Jimmy and his gang all get varying superpowers referencing Marvel and DC superheroes. Jimmy himself becomes a mix between the Hulk and the Thing with similar powers to the former.
- Dexter's Laboratory: Krunk of the Justice Friends is a purple expy of the Hulk with green pants.
- Futurama: In "Bender's Big Score", Leela tells Fry that Lars' checkbook doesn't have the Hulk on it.
- Hi Hi Puffy AmiYumi: In "Hungry Yumi", a customer told Yumi that he wouldn't like him when he's hungry.
- The Simpsons: In "I Am Furious (Yellow)", Stan Lee tries to Hulk out.
- South Park: In "A Nightmare on Face Time", the boys are disguised as the Avengers, with Cartman dressed up as the Hulk.