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Characters / Black Mirror: Nosedive

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Portrayed By: Bryce Dallas Howard

  • Ambiguously Bi: She is shown to be attracted to men and during the climax, she declares that she loves Naomi, but it isn't clear if she means it in a sisterly way or in a less platonic way.
  • Establishing Character Moment: The episode opens with her standing in front of a mirror trying to look natural while laughing.
  • Fiery Redhead: Once she stops caring about being liked by everyone, her fiery temper comes out.
  • Go-Getter Girl: Arguably the biggest part of her personality. She is extremely ambitious and driven while simultaneously being willing to please other people.
  • Has a Type: Both of the men she shows attraction to in the episode are black. We never get a look at her past flame Greg, though.
  • Hollywood Homely: Bryce Dallas Howard gained weight for the role (overlapping with Hollywood Pudgy) and is constantly described as being significantly uglier than Alice Eve's Naomi. She's still a beautiful woman and it's near-impossible to see how.
  • Meaningful Name: 'Lacie', like the soft feminine fabric, and 'Pound' like the currency for the social-climber who needs more money. Also doubles as a means of measuring weight, and Lacie is shown to suffer from Weight Woe.
  • Redheads Are Uncool: Lacie has ginger-red hair and is constantly fighting for approval. However, it's clear that she's desperate for approval and bases her whole worth on it.
  • Sanity Slippage: By the end of her Humiliation Conga at the wedding, she's a giggling, drunken loon and she ends up pulling a knife on the guests and threatening Mr. Rags with it.
  • Social Climber: Justified, considering how the society in this world functions.


Portrayed By: Alice Eve

  • Alpha Bitch: A non-high school example, but she definitely fits, being beautiful, popular, snobby, and bitchy.
  • The Beautiful Elite: Naomi is a popular upper class socialite, and due to being played by Alice Eve, is flawlessly beautiful to boot. No wonder she's so intimidating.
  • Brick Joke: As much as a joke about Self-Harm could be. Ryan's comment about how high 4's are probably suicidal on the inside is vindicated when Naomi is wearing her wedding dress and a long, faint scar running down her forearm can be seen.
  • Everyone Loves Blondes: Invoked. The extremely popular Naomi has platinum blonde hair.
  • Jerkass Has a Point: Naomi may be an elitist bitch who only invited Lacie to increase her score, but she is not wrong to mention that Lacie only accepted her invitation for the same selfish reason.
  • False Friend: Naomi wanted Lacie to be maid of honour purely because a 4.8 giving the honour to a 4.2 looked great on rating projections - and when Lacie's score drops to the low 2's, Naomi immediately drops her oldest friend. Given some choice comments, Naomi probably never was Lacie's friend really. Also, it should be noted that no one with a rating of 3.0 or lower was allowed into the party.
  • Lady Macbeth: Naomi never gets her hands dirty. She literally invokes this when she bullies Paul into kicking Lacie out.
  • Marriage of Convenience: It is heavily implied her marriage to Paul is purely for the sake of a mutual ratings boost.
  • Ms. Fanservice: Deliberately invokes this, posing in bikinis and form-fitting athletic outfits in her social media pictures.
  • Villain with Good Publicity: When Lacie's rating drops, we see Naomi for The Bully she is, shouting, screaming, and generally being extremely rude, controlling, and dismissive to Lacie. This is also clearly not a one-time thing, because she seduced Lacie's boyfriend and manipulated and demeaned her constantly. One of the most chilling images of the episode is Naomi grinning with delight when she realises the boost she's getting as her oldest friend has a sobbing, screaming breakdown because of her.


Portrayed By: Cherry Jones

  • Brutal Honesty: When she lost her husband, she unloaded how she really felt about everyone and everything around her. That sort of thing doesn't fly well in this society, but she's long past the point of caring.
  • Cool Old Lady: She doesn't mince words but is also helpful and willing to give people advice and encourage them to live their best life. She also gives Lacie a little whiskey as an "escape hatch" should shit hit the fan.
  • Fallen Princess: Used to be a highly rated member of the upper crust, until her husband died due to being passed over for lifesaving medical care for someone with a slightly higher rating.
  • The Lost Lenore: Her husband, who died from cancer and prompted her to drop out of society.
  • The Mentor: Becomes one to Lacie in a way.
  • Not So Different: Mentions that she used to be just like Lacie until the social rating system led to her husband’s death, after that she stopped caring about her social rating.


Portrayed By: James Norton

  • Annoying Younger Sibling: To Lacie.
  • Irony: The guy who spends most of his time playing VR games with his friends is the one most in-touch with reality besides Susan.
  • Not So Different: Lacie claims that he gets his likes from his gamer friends and so shouldn't judge her for garnering them in her own way; indeed, his score might be nothing special seen through the eyes of a hardcore Social Climber, but Lacie meets many people on the grind who are way lower. Either way, he certainly doesn't pursue those stars as aggressively as she does.
  • Only Sane Man: He finds the whole ratings system stupid and doesn't concern himself with it, preferring to just be himself. (Though, as Lacie points out, even he takes part in the system, it's practically impossible not to).
  • Sibling Yin-Yang: Very strongly with Lacie. They start off being complete opposites.

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