What Do You Mean, It's Not for Kids?

That kid's sure going to enjoy the nice cartoon his mom and dad gave him.

"When parents give Maus, my book about Auschwitz, to their little kids, I think it’s child abuse."
Art Spiegelman, regarding his comic book, which stars Funny Animals but it definitely is not.

All fantasy, space operas, fairy tales, everything with talking animals, anything with a child (especially if it's a girl) as the protagonist, superhero movies, Comic Books, and animation is okay for kids... right?

Well, sure — if you want to scar them for life, shove their hearts into a woodchipper, confuse them to an overwhelming extreme, or show/teach them words or other things they really shouldn't know yet.

If you pay attention, you will notice that many Fairy Tales are stories of murder, theft and much worse. Several stories starring animals — particularly very old versions — are just as bad. Heaven forbid you especially if you come across medieval Dutch animal fables. The amount of sex (which includes rape), blasphemy, extreme violence and glorification of crime will make the most NSFW thing that the Furry Fandom ever has produced look tame by comparison. Many people realize too late that animated films can be for adults only, even if they're not quite X-rated. Many people assume All Animation Is Disney, which is a risky thing to do as Disney, for the most part, outbowdlerized Bowdler.

The American 1970s era rating label "PG" came with the warning, "Parental Guidance Suggested — some material may not be suitable for pre-teenagers." The word "pre-teenagers" was eventually changed to "children." That was somehow not clear enough, so the new rating "PG-13" was created, and yet today parents take their kindergartners to PG-13 movies anyway.

Many fairy tales were told to children to Scare 'Em Straight, though others were meant for adults. Over time, the focus has shifted from depicting horrible consequences of bad behavior to showing positive traits being rewarded, making the stories lighter in tone. The older versions, especially those by The Brothers Grimm, offer ready-to-use Darker and Edgier for older audiences. Values Dissonance also applies across cultures, to the point where uninitiated fans insist that foreign kids' shows were really for teenagers or adults because their home country would never allow some of the content to be shown to anyone below that age.

Thankfully, most kids who watch films not intended for their age grow up and don't have traumatized existences. They simply ignore what they don't understand and when they do they will often love the film for showing those themes since they never saw anything that handled those themes before.

On this trope page, please list only things that have been commonly mistaken as being for kids. Contrast with What Do You Mean, It's for Kids?.

See also Subverted Innocence. Can be a result of Misaimed Marketing. Audiences may receive an early warning with an R-Rated Opening. Animation Age Ghetto is the animation-specific subtrope (in that it's this trope applied to the entire medium). What Do You Mean, It's Not For Little Girls? is the Moe Seinen subtrope.


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    Fan Works 
  • Rule 34 when applied to shows originally intended for children.
  • Many fan works of My Little Pony: Friendship Is Magic cater to the older male demographic.
  • Many fan fictions of children's cartoons tend to be much more violent than their source material.
  • It also happen with live action kid's movies and television shows (Like for example, the infamous Agony In Pink, which despite being based on Mighty Morphin' Power Rangers, it was definitely NOT for kids.
  • It works the other way, too. Some fan works of darker series can be much lighter than the source material, and in extreme cases, trick an unaware viewer into thinking it's family friendly.
  • SuperSaiyanKirby Adventures was known for being your standard Nickelodeon show, albeit fan-made. Then there's the sequel, which involves drinking, swearing, and so much more!
    • The original wasn't exactly the nicest either. Check out this episode that's directly based off of the mentioned "Cupcakes" fanfic.
  • The Bunker is a sitcom, and on the other hand there is this show, which has banned episodes posted on another wiki.
    • The original contains subs.
  • Rocky Raccoon and the Forest Friends looks like a kid friendly anime. But is full of blood and gore, it is highly inspired by "Happy Tree Friends" but kids at age 10 still watch it anyway.
    • The sequel never improved. This is very bloody.
  • Amazingly enough, Calvin and Hobbes: The Series has an In-Universe example, with Calvin believing that Child's Play is kid-friendly due to its title and the fact that it's rated R for "rainbow".
  • Due to Values Dissonance and an unusual inversion of Avoid the Dreaded G Rating, it's fairly common for online fanfiction to end up with what many would consider to be a hilariously inappropriately low rating in order to attract a greater audience. Archive of Our Own in particular is notorious for this, hosting terrifyingly insane works such as Silver-furred Secrets.
  • SpongeBob: Infection, despite being based on a kids show certainly isn't. The show focuses on a zombie apocalypse destroying Bikini Bottom, and the main characters' efforts to stay safe and sane, and contains lots of blood and gore, as well as heavy thematic elements.
  • Yu-Gi-Oh! The Abridged Series is like the original anime if it had Seth MacFarlane as the writer.

    Professional Wrestling 
  • It's (partly) unintentional here. When it began to be touted as popular entertainment in about the 1940s, pro wrestling was family-friendly. The faces always did the right thing, the heels were evil But Not Too Evil, and moral ambiguity was never created. This pattern began to break down once "Arab" wrestlers such as The Sheik and Abdullah the Butcher began staging deliberately gory matches (the equivalent of "Hardcore" matches today) and the heel characters actually began to be depicted as Loveable Rogues and competent enough in the ring not to have to resort to cheating all the time. All bets were off once the "Attitude Era" got underway in the late '90s and sex and violence (and even the occasional dollop of Satanism) actually became the selling points — but parents still took their children to the shows!
    • In the late 2000s, WWE tried to steer itself back toward more family-friendly entertainment, due to John Cena's kid-friendly appeal, the Chris Benoit tragedy, and Linda McMahon's repeated failed political campaigns, but even that seems to be over now, although WWE programming is still rated TV-PG.

  • For people who only think of The Bible as only "Jesus and the Ten Commandments," they could be in for quite a shock. The Old Testament includes laws about slavery, and has stories of blood, gore, pre-meditated murder, incest, rape, and genocide. There's also the Song of Solomon, Ezekiel and his donkey penis metaphors (or perhaps just straight comparisons), and the entire story of Samson.
    • The New Testament isn't exactly kid friendly either. Hell and eternal suffering are introduced, a handful of the notable prophets are tortured and executed, and go surprisingly willingly. Plus, a certain character is nailed to a cross...
  • Classical Mythology is taught in classrooms. Granted, often it's a bare-bones, watered down version — but recounting stories like that of Aphrodite's birth (she was born from Ouranos' nads, which were chopped off by Cronos and thrown to the sea), or that Zeus and Hera were both brother and sister and husband and wife, has to be difficult to teachers of twelve-year-old students.
    • Parodied in Misleading Cases in the Common Law, in which a Classics master at a British public (i.e. private) school is charged with providing obscene material to minors.

    Tabletop Gaming 
  • The hobbyist boardgaming industry runs in to this every which way, to the extent that some US publishers put notices like "THIS PRODUCT IS NOT A TOY, NOT INTENDED FOR USE OF PERSONS 12 YEARS OR YOUNGER" on titles containing heavier subject matter (example given from this — apparently the title didn't give it away, nor the face-eating aliens, brutally beweaponed killing machines, and human skull motifs on the cover). After all, board games are kids' stuff, right?
    • This Games Workshop commercial. Parents probably loved hearing about how their kids read the lore, and found out about such delightful topics as the Dark Eldar. Not to mention the ultra-violence, Catholic Space Nazi "protagonists", constant warfare, and everything about Chaos in general.
  • Bunnies & Burrows is a game based loosely on Watership Down and is chock full of cute little player controlled rabbits being brutally eaten by predators, ravaged by disease, and otherwise struggling to survive. Gamers thought it was for kids because it has talking rabbits, kids were disappointed when they found out there were no wizards slinging fireballs for 50,000 damage. It has, however, become a Cult Classic among those who understand this is not a kids game.
  • Rifts. Every book in the series has a stern warning at the very beginning the game is not for children and contains graphic violence and sexual references. Even so the publishers still get complaints from parents who think it's family friendly like Dungeons & Dragons.
  • Actually this trope and Moral Guardians gave rise to the RPG Disclaimer genre. Which The Escapist gaming advocacy site has a decent collection of here. Includes examples like:
    • The minimalistic from Nephilim. 1th page "This Game Is Not Real" 2nd page "You Are".
    • The aforementioned Palladium (Rifts / TMNT / After The Bomb / etc.) one which is pretty standard.
    • The one from Over the Edge which should be read aloud before every game session.
    • And the absolute anti — the "Claimer" from Human Occupied Landfill. Begins with: "This Game Will Fuck You Up. We Swear. [...]"

  • Avenue Q. Almost all the characters are Sesame Street-style puppets. Misguided adults might decide to take their children (despite the warning signs outside the theatre). Then the puppets curse and have sex and sing about porn.
    • Don't forget misguided adults taking their own misguided family-friendly selves along, too. Heard inside the theater lobby before the show: a poor souvenir vendor attempting to explain to an increasingly-shocked-and-disgusted adult patron what "Yeah, They're Real" referred to.
    • Actors performing in the UK tour regularly tweet about seeing very young children in the audience.
    • There is actually a PG-13 rated version of the show meant for high schools to perform called "Avenue Q: School Edition", which cuts out all the inappropriate material. For example, Lucy the Slut and Mrs. Thistletwat's names were changed to "Lucy" and "Mrs. Butz", and the song "The Internet is for Porn" is now "My Social Life is Online".
    • The "Avenue Q" is for kids phenomenon" was spoofed in the satire musical Forbidden Broadway Special Victims Unit.
    "And although we're a low, hasty put-in show, the kiddies cheer on cue... Families come, if they're dumb, but then out they go, when our fuzzy people screw! Don't expect The Muppets, these are horny puppets, rated X on Avenue Q!"
  • The Reduced Shakespeare Company: Parents bring their children to watch dirty raps and puppet shagging.
    • One can also count Shakespeare in general. (However can classics be utterly filthy?)
  • Waiting for Godot is on some fifth-grade reading lists because the words aren't very complicated. Even though it makes no freaking sense even to adults. In a way, this is actually worse than showing kids something violent or sexual — how do you explain to a child that she got an F on her analysis of the play because she said it was about two people waiting for Godot?
    • They also discuss hanging themselves so they can get an erection. The only reason they don't is because the rope breaks.
  • At one point in its London run, The Phantom of the Opera sequel Love Never Dies offered free tickets to children. Beyond the fact that Phantom isn't kid-friendly to begin with, the sequel features the following: Alcoholism, stripping, infidelity which allegedly produced a child out of wedlock, a song with accidentally pedophilic undertones and murder.
  • Stephen Sondheim's Into the Woods. Oh, it's a cheery musical with all of our favorite fairy tale characters together! Then Act Two comes around, most of the characters get killed by a rampaging giant, and suddenly it's not so cheery anymore. The show has enjoyed myriad School Play productions anyway, but as of The New Tens the show's licenser now offers a "Junior" version for school and children's theater groups that drops the second act.
    • Like the musical, the 2014 Disney adaptation went through the same thing. What's worse is that Common Sense Media says it's appropriate for ten-year-olds.
  • The 25th Annual Putnam County Spelling Bee is a show about elementary school and middle school children at a spelling bee. Then comes the four-letter words, vulgar-sounding words, and an entire song about Chip's boner.
  • The Frankie Valli And The Four Seasons-themed musical Jersey Boys would seem to be a wholesome, family-friendly musical considering how wholesome and family-friendly the music of the Four Seasons (and Frankie Valli) is, but is laden with profanities, double entendres, and very adult situations. This is why there's always a big sign posted in the lobbies of theaters showing Jersey Boys warning parents of the adult content present in the musical. In America, the film version is rated R for "pervasive language".
  • Playwright and poet Henrik Wergeland from Norway once wrote a short stage play on behalf of the Jewish cause. A kid kills a (Jewish) boy with a stone throw, and the (Jewish) mother of the killed boy decides to help the under-age murderer in hiding from the cops, reasoning that he should be educated rather than put to death.
    • Ah yes, the play has been played by children for forty years, and it has even been stated that it is better off when the mother is played by a twelve year old girl. A play about murder and atonement, but hey, it's culture.
  • The play She Kills Monsters is about a young woman who is able to communicate with her dead sister through playing Dungeons & Dragons. While it might seem appealing to kids through the title alone, the play is filled with profanity (One character calls another a "fucking fucktard" twice), fighting, and at some points, pot smoking (played for laughs) and sexual themes. The protagonist uses the help of a male gamer to be able to understand the game, and her boyfriend jumps to conclusions and thinks they're having sex. In another scene, the sister is pressured into kissing one of the play's female villains, then is bullied (complete with homophobic slurs) when she attempts to do so. Also, the woman's sister and parents die in a car crash at the beginning of the show, setting up the plot.
  • Check out the reviews of Cirque du Soleil's Michael Jackson The IMMORTAL World Tour at Ticketmaster.com and see how many parents say that the "Dangerous" number, featuring a bikini-clad acrobat (who used to perform in Cirque's adults-only production Zumanity) performing a daring pole dance, doesn't belong in a "family" show. The show is not marketed to families, but because of Cirque's name above the title and the allegedly family-friendly subject matter, oodles of them go anyway. Everyone seems to forget that Michael Jackson's work is a sterling example of What Do You Mean, It's for Kids? — full of adult themes and choreography from Thriller onward, and yet marketed to kids for years.
  • Quite a number of stand-up comedians who do TV sketch shows or acting performances in Sitcoms do rather coarser humour in their live performances, which sometimes leads to inappropriate audience demographics. One notable example was Bob Saget, who hated when people who saw him in Full House occasionally brought kids to his shows.

  • Subverted with Bandai's S.H. Figuarts line which is more geared towards adults even if most of the properties are based on children's shows such as Dragon Ball Z, Kamen Rider, and Super Sentai. With most figures hovering around 3,000-4,000 yen, the prices certainly would scare off some parents from getting these for their kids. Their most expensive figure Machine Itashar from Hikonin Sentai Akibaranger (which does fit under this trope) costs about 10 times what normal figures cost.
  • As mentioned multiples times here, any movie with the slightest potential for merchandising will probably have toys made for them. Often regardless of the film's actual rating.
  • Hot Toys figures definitely qualify under the above statement category although given their ultra realistic figures and hefty price tag, few would mistake these as children's toys.
  • Alien action figures: Free Facehugger with each Alien!
  • Plush toys, like animation, are not always for kids. Here you can find the ebola virus, the black death, gonorrhea, and salmonella for your kids to cuddle with.
  • From Germany, here's some plushies with mental illnesses. The accompanying Flash game even gives them backstories that explain the root of their neuroses, which actually increases their Woobieness.
  • Behold, Mori Chack's Gloomy Bear. Cute pink bears with blood covered claws.
  • Blade of the Immortal trading cards and figurines are also commonly found in the toy aisle in Japanese markets. It's a toy that comes with candy so it must be for kids, right?
  • At the Takashi Murakami show in LA, they had a lot of (rather expensive) plushies like cute, smiley flowers and cute, flowery skulls. And then there's Kiki...
    • They're all artworks in their own right too, so don't remove the wrappers!
  • Collector's action figures in general; after all, no parent in their right mind would get their child a Dr. Manhattan or Marcus Fenix action figure.
  • Some of the early Spawn merchandise released in 1994 were obvious meant to be played with for kids despite the comics featuring large amount of violence, gore, nudity and a child killer. Even the Spawn movie had various of toys market towards kids for a movie that deals heavily with Heaven and Hell and the oncoming apocalypse and Clown making sex jokes.
  • Numerous people on Amazon.com have the habit of complaining that the "High Grade" Godzilla figurines made by Bandai are "too small for children" or how they have to "put the figurines together with too many small parts that kids can lose" or something similar. Never mind the fact that said "High Grade" figurines are meant to be collectible figurines for G-Fans to, well, collect and put on display on shelves NOT for children to play with.
  • Three out of the four Terminator movies are R-rated, all are violent and scary... yet it inspired Terminator Minimates.
  • Burger King's "Kids' Club" meals included toys based on the Twilight film New Moon... which was rated PG-13 and not aimed at younger kids at all.
  • Little kids like stuffed dolls, right? Behold, the Chucky doll.
  • While My Little Pony: Friendship Is Magic is definitely for kids, a lot of the merchandise is made specifically to appeal to the Periphery Demographic, with quality and price to match. The 2013 comic-con exclusive DJ PON-3 figure actually had a disclaimer on the box stating that it was made specifically to be a collectible figure and not a toy.
  • Barbie is normally a toy for young children however there are many collectible lines meant for kids at minimum in their mid teens.

    Web Comics 
  • An Epic Comic at first, it looks like a mere kids' comic book with kid-friendly iconic villains. However, later on, it introduces characters from really raunchy franchises, violent video games with people blowing up with blood everywhere, and even the Nostalgia Critic.
  • Lackadaisy contains gorgeous art of furry cat people with often enormous and adorable kitty eyes (the author admits she was influenced by Disney films like Bambi as a child)- and they earn their keep by bootlegging, people-hacking, and general classy dirty-handedness. Even the cutest member of the cast turns out to be one of the craziest.
  • Several posters in the Giant In The Playground forums were offended by sexual content in a recent Order of the Stick comic, on the grounds that "children read this comic." So, apparently it's okay for kids to watch stick figures kill each other in various brutal ways (including committing genocide), but masturbation jokes are just going too far. Never mind that anyone who's mature enough to realise it's a masturbation reference probably has first-hand experience of the activity.
  • The creators of Penny Arcade did a sketch about the possibility of children reading their work. Elsewhere, they mention being invited to a school to give a class on drawing — they went, and enjoyed it, but they made damn sure to cut the URL from the make-your-own-comic templates that they handed out.
  • Homestuck may seem innocuous- it's a webcomic about four kids playing a videogame, after all. But that's only if you overlook the frequent and creative usage of very foul language (Karkat Vantas is the best example of this), high violence, the repeated sexual references and jokes, and occasional mild nudity. Not to mention the abstruse subject matter, characters, and plot details.
  • The authors of Girl Genius felt it necessary to explain the comic is for older teens and up. For readers who skip the New Reader page, the blatant Fanservice is probably a clue.
  • Jix is about a blue furry alien, but has mild cussing and various comics filled with copious amounts of cartoony gore...and partial nudity from time to time from the human character.
  • Sandra and Woo: Since it's about a girl who finds a talking raccoon, it must be for little kids, right? Only if you ignore all the early clues.
  • Twokinds gets heavily hit with this. Despite NSFW content most parental advisory sites still rate it "kid friendly". The fact that that NSFW content only appears later in the comic may have something to do with that.

    Web Original 
  • Tasakeru: It's a series about cute, fluffy talking animals like squirrels and rabbits... which involves bloody warfare, racism (speciesism?), religious intolerance, Mind Rape, and not a little innuendo.
  • A lot of parents seem to think that because it is a musical, Dr. Horrible's Sing-Along Blog is perfectly fine for small children. Considering that it's centered around a villain's Start of Darkness and it sports lyrics such as "It's a brand new day, and the sun is high / All the birds are singing that you're gonna die"...yeah. A lot of it probably goes over the kiddies' heads anyway (one would hope), but still...
    • Not to mention the "the hammer is my penis" line.
    • Felicia Day mentions in the commentary (not that one) a fan who wrote to tell her "my nine-year-old daughter loved you in this...until Act 3."
  • Doctor Steel's "The Dr. Steel Show" segments were formatted in the manner of a kids TV show, but his line of toys ("Buzzsaw Babies", "Rabies Babies", "Polly Pukes-A-Lot", etc.) are obviously not all that kid-friendly. Unless you have really warped kids.
    • He also had a song on one of his albums, ostensibly the theme song for a cartoon show, called "Smoky the Kid-Loving Trout".
  • "Teen idol" pop music is popular with ten-year old girls. Consider how many songs in that genre are about sex.
  • Happy Tree Friends. Always starts out innocent and cute, with colorful Woodland Creatures having innocent fun. And then the killing starts.
    • To make it worse, YouTube uses the TV Parental Guidelines and Happy Tree Friends got a TV-Y rating, meaning it's allegedly suitable for even the smallest of children.
    • The YouTube copyright school is one of the few episodes actually alright for kids... trouble is, pretty much the entire seriesnote  is on the site, and nearly all of it is saddled with that rating. At least it seems that they didn't do the same to the spinoff Ka-Pow!, where we see Flippy's past, among other things.
  • Dave Granlund shares with viewers the Open Secret (Moral Guardians are only ones still Locked Out of the Loop) about what really scares the crap out of kids.
  • A Very Potter Musical. Team StarKid said that a lot of people took their kids to the show because it's Harry Potter the Musical. They mentioned having to cut down the YouTube version of the show to a PG-13 level.
    • They had to put a FOR MATURE STARKIDS ONLY!!! label on Me and My Dick. Didn't stop some of their younger fans from watching it.
  • You'd think that since That Guy with the Glasses reviewers often review children and family films and entertainment that it'd be appropriate for children. You'd be wrong. Even Linkara (the "tamest" of them all) shows comics featuring gore, sexual innuendo, drug use, and fanservice (though to be fair, he is criticizing these scenes).
    • On an August 2011 edition of his Radio Dead Air Internet radio program, TGWTG contributor Nash recounted the story of Pushing Up Roses receiving an angry letter from a parent which admonished her for using "foul language" in her videos because "children watch them". Nash was rather noticeably furious while recounting this, noting that That Guy with the Glasses is not a site for children (and that he hosts a show titled What the Fuck Is Wrong with You?). The reaction from his stream's chat was similarly astounded and angry, especially because the letter was sent to Roses, who rarely uses profanity in her videos.
  • Many religious websites are family-friendly, although Jesus Is Savior is decidedly not. Designed to Scare 'Em Straight, grotesque imagery, anti-homosexual propaganda, Paranoia Fuel and surprisingly strong language for a religious site (Selena Gomez of all people is described as a "whore-brat") abound.
  • Mario Plush Forever, a plush series on Machinima. The name and the introduction of each episode makes it sound like it's just a kid friendly show, but you'll get to the first episode, which involves a curse that makes people have uncontrollable farts ... and turn into mindless demons! The first few episodes aren't too graphic, but once you get to Episode 10, things start getting graphic to the point where the director is putting a viewer discretion warning before each episode.
  • Don't be fooled by the first two minutes of Don't Hug Me I'm Scared. It looks like a Sesame Street clone at first but there's a reason it's called that.
  • The original Making Fiends cartoons have shades of this. Ironically the series made in onto a Nickelodeon network, though even than it was dark compared to the others.
    • To a greater extent, Amy Winfrey's other work, Big Bunny. It has pets getting eaten, a zombie bluebird eating a girl's eyeball as she watches and inaudibly screams in horror, a squirrel hosting a Nasty Party and turning the remains of the victims into pies, use of the words "hell" and "bastard" (although in the literal sense), and a man getting his hand bit off by his left pocket. All with blood. Who knows how Making Fiends would have ended up if Nickelodeon hadn't stepped in at the middle of its first season.
  • Cracked has an article about a TBN children's cartoon that is about the Biblical story of Samson. It shows family-unfriendly things such as Samson chasing an old man into an alley and killing him (and you can hear his screams), singing a song about Samson basically committing arson, and saying that Samson enjoyed seeking pleasure from the ladies, then showing him at the home of a "lady of the night".
  • Several Let's Play videos of Minecraft fall into this territory. Minecraft itself is an all-ages game, but the commentary on it is generally unsuitable for kids for several LP groups such as the Minecraft series made by the Yogscast or Achievement Hunter. The creations and skin system also fall into this to an extent, as you can build anything or have your character appear as pretty much anything.
    • Really, most Let's Plays for games aimed at children will have at least some element of this, because the players are almost always late teens/adults who mostly play more mature games, and therefore expect a more mature audience.
  • The Yogscast in general get this very badly, with common complaints being profanity (leading to the meme "X swore in the video and now my child is Y", which promptly overshadowed any serious complaints) and Black Comedy. The fact is that short of Zoey Proasheck, who is the only one that actively aims for that demographic, plus In The Little Wood and the explicitly family-friendly "Conquest" channel, the Yogscast do not aim to be family-friendly in the first place. Even Zoey has her moments by focusing on more LGBTQ-related works and mental health issues (though kids suffer from mental health problems too), as well as the odd horror game and a modded version of The Elder Scrolls III: Morrowind. Martyn in turn plays a fair numbers of games that aren't family friendly.
  • Captain Sparklez is a variation. His Minecraft content, unless he's collaborating with someone else, is mostly family-friendly, with some milder swearwords at worst, but anything else on his channel, such as Garry's Mod or Trouble In Terrorist Town, and you're flat out of luck. Again, he never advertised exclusively for that demographic.

  • Several stories on Not Always Right show that some parents believe "animation" automatically equals "suitable for children."
    • Ditto films about "superheroes" (read: Watchmen) or fairy tales (Pan's Labyrinth).
    • For everything said on the sister page about people in an adult Periphery Demographic who can't accept that some of the shows they like are for kids and will remain that way, it's worth noting that it cuts from both ends. You also have some Moral Guardians who see every show that isn't "kid-friendly" as an attack on children, rather than just for a different demographic.
  • A picture book for adults parodies "Goodnight Moon"-type children's books, and real parents' frustrations with children refusing to sleep; under the title "Go the Fuck to Sleep." (It's got cute illustrations of a mom and baby tiger.)
    • Even funnier is the story one Amazon reviewer tells: she bought this book, and in her absence her husband picked it up, thought it was a children's book, and read it to their little son, censoring out all the bad words. It's now their son's favorite bedtime book.
    • You can watch it here, as narrated by Samuel L. Jackson.
    • This example turned into a Subversion, though, when the author of Go the Fuck to Sleep released an amended version with all the bad words changed, so parents and little ones can enjoy it together.
  • Several Halloween costumes that many parents would not want little kids to be wearing. Note: only costumes that can be bought in a store by a parent count. Handmade costumes do not count and neither do generic zombie or ax murderer costumes.
  • One of Anonymous's pranks invoked this trope. Anonymous members uploaded a bunch of porn videos to YouTube disguised as kid-friendly stuff like Miley Cyrus (back when she was kid-friendly) and The Jonas Brothers, so kids would watch the videos and get quite a nasty shock. One user responded with the now-famous phrase, "I'm 12 years old and what is this?"

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