But Not Too Evil
- "I'm at a loss for how to write a villain who doesn't do villainous things."—Daniel Handler
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Anime and Manga
- When 4Kids dubbed Shaman King, they left in a scene where 'Zeke' kicks Yoh in the head, much to the delight of fans who thought that this might be a sign that 4Kids was going to gradually stop Macekreing anime. The result was a massive outcry from parents against a villain actually kicking the hero in the head like that.
- The Italian dubbers of Mermaid Melody Pichi Pichi Pitch apparently thought that, since Sara was really a princess and going to make a Heel-Face Turn later on, that her Villain Song - which says that "love and dreams are an illusion" - should be replaced by something more heroic that says "have faith in the princesses and The Power of Love." Never mind that this is the complete opposite of what Sara believes, and that much of the first season is spent trying to convince her of it.
- In Lord of War the in-character reason that Yuri never supplied Al Qaeda is that Osama was bouncing cheques, but the scriptwriters' reason was almost certainly to allow him to be amoral, but not too amoral for the audience.
- J. K. Rowling was attacked by some of the aforementioned fringe groups for having the recently-revealed villain Quirrell (or in the Film of the Book Voldemort himself) say "There is no such thing as good and evil, only power and those too weak to seek it." in Harry Potter and the Philosopher's Stone.
- This happened with the second book in A Series of Unfortunate Events: It was banned in one school because the villain says "Damn!" and "Hell!", and the really absurd part is that Snicket uses this as an occasion for an parody of overly moralistic children's authors about how swearing is something only a villain would do.
- Daniel Handler eventually stated in an interview that he was deliberately trying to provoke this kind of thing, and was actually disappointed that he got so little attention compared to Harry Potter. His one real "victory" was the series being banned from a Georgia school due to Olaf trying to marry his own relative in the first book. After jokingly hinting at why southerners in particular would object to that plot point, he went on, "I'm at a loss for how to write a villain who doesn't do villainous things."
- There was also some amount of scandal involved with the book when several Christian groups found out Daniel Handler was an atheist, and claimed that the book series would turn children into atheists.
- Every villain in any of the Land of Oz books by L. Frank Baum. Baum talks about how evil and nasty they are and how they love being that way, but they're all talk and no show. In his sixth book, four teams of villains band together to make war on Oz in secret, but Ozma had three annoyingly convenient plot devices that put the kibosh on the war just seconds before it could happen. In his previous book, The Road to Oz, there is absolutely no conflict of villains at all. It may have been intentional because the prologues and epilogue of book six suggest that he really wished his fans would stop asking him to write the series.
- Lord Zedd, one of the truly genuinely creepy villains in Mighty Morphin' Power Rangers, got turned into an Ineffectual Sympathetic Villain by the network after parents complained he was "too scary" for their kids.
- Made especially jarring considering that the rangers' response to any monsters' crime is to blow them up (twice!). Heck, most monsters don't even get to commit a crime before being destroyed.
- Similarly, the number of "bad guy" figures released in the series' accompanying toy line has diminished over the years; in Power Rangers' early days, a good handful of bad guy figures were released along with the Ranger figures, sold under their own name, but nowadays you'll be hard-pressed to find even one baddie among the sea of Ranger merchandise... and if you do, it's under the generic term of "Evil Space Alien". Who exactly the kids are supposed to play-fight with their Power Ranger action figures is a mystery.
- An in-universe example (sort of): The Couch Gag of Que Vida Mas Triste is the actors (not the characters) discussing show-related stuff. One of them is about Borja receiving mail from a feminist association denouncing him because his character treats women like sex objects. Except not only Borja Can't Get Away with Nuthin' , his experiences with women usually end the worst. So, apparently, you can't be sexist against women, even if this is shown to be a bad thing. That, or the writers didn't think the joke very well.
- Siegfried, the agent of KAOS who usually fought against Max Smart in Get Smart, definitely falls into this trope. Sure, he was "involved" in KAOS's schemes, but whenever he ran up against Max, the more common thing for them to do was trade commiserations about comparative health benefits, retirement benefits, and working conditions between KAOS and CONTROL, with each one trying to get the other to defect. Oh, and argue over whether KAOS or CONTROL's spy gadgets were better.
- Over the past several years, heels in World Wrestling Entertainment have been forced to tone down their behavior to the point that all but a few of them hardly seem worse than mere Jerkass status, and even appear unobjectionable compared to some of the faces of the Attitude Era. Often this will be taken to ridiculous extremes, with the heels portrayed as full-blown Dirty Cowards who are too afraid to attack anyone openly - and worse, sometimes crying or begging for mercy, when a real-life villain would just try to kill or maim his opponent, or at least display a token amount of hatred. Making insulting remarks regarding race or ethnicity - even one's own race or ethnicity - has been generally forbidden since the mid-2000s. References to Satanism or the occult are a no-no (unless you're The Undertaker or Kane, since the former is a Face and both benefit from the Grandfather Clause). It is still permissible to bully, threaten, or lecherously leer at a woman, but actually hitting a woman is blatantly crossing the Moral Event Horizon and isn't attempted except in the most serious of stories. (Sexist comments are generally okay, but only if the victim kicks the man's ass afterwards.) And while firearms are popular in almost every other entertainment medium, it's surprisingly very, very rare to see even the most violent villain in pro wrestling brandishing a gun (the few times it's happened, it's been called "controversial," as if nothing else in WWE programming could be that). If you think about it, relying on this trope is quite counterproductive for wrestling, since trying to diminish a heel's level of evil will make it much more difficult for him to draw Cheap Heat.
- Hamish And Andy: During a sketch about the idea about making a new version of Google maps called Google treasure maps that would be tailored specifically for pirates. Then one of the pirates mentioned his intention of using the map to find a port were he could pillage and “inappropriately touch” women.
- Given that, outside of amateur white supremacist video games, Nazis are universally portrayed as villains in video games, No Swastikas could almost be a subtrope of this.
- Portal 2 has been attacked for using adoption as an insult when both users of the attack are the antagonists, and their inability to come up with truly effective insults is part of the joke.
- In Team Fortress 2 the Medic is a near-sociopathic mad doctor who considers healing people a mere side effect of curing his own morbid curiosity. But he's not a Nazi.
- Less to do with avoiding controversy, and more because making him a Nazi would have been "too easy, and too boring."
- Inverted in the case of the Syndicate remake. Reviewers called out Starbreeze for throwing in a Heel-Face Turn instead of letting you fully embrace the Villain Protagonist role of the originals.
- The evil(er) Overlord in Overlord is more funny-evil than evil-evil. He has a harem of kidnapped village girls who don't actually do anything but stand there and wonder if they can get something less revealing to wear.
- Parodied by Homestar Runner in the Strong Bad Email "being mean", where Strong Bad makes fun of an e-mailer known as "Nice Dad" who scolds him for "being mean" and tries to convince him to "point out why being mean isn't always the best choice". Strong Bad then shows a "high school drama club" production by "Coach Z's Nicetown Players", in which Head Male Cheerleader (Coach Z) and Marzipan's character are at a party making (rather defanged) jibes at Strong Mad in the role of a stupid nerd. After the fun is made, the party's going great...until suddenly the gigantic muscular nerd comes back to bash everyone with a spiky club.
- The Child Care Action Project will count points against a movie using it's WISDOM score system regardless of which characters perpetrate the wrongdoing, even or especially if it's the villain, and even if said villain is some unlikeable loser like Prince John from Disney's Robin Hood, who no child would want to emulate anyway.
- The outrage over the goosestepping hyenas in The Lion King. Apparently, this happens to Disney a lot.
- The Hunchback of Notre Dame. Disney was forced to cut several minutes of footage (including most of the awesome Villain Song) in order to secure a General Release rating in Australia.
- All the way back before any actual Transformers fiction was created, Hasbro representatives initially complained that the name "Megatron" sounded too dangerous, until reminded that the character was intended to be the Big Bad.
- In early Veggie Tales, before DVD, "Rack, Shack, and Benny" retold a Biblical story of idolatry, replacing chocolate bunnies for the idol. "The Bunny Song" was bowdlerised, after parents complained, to replace references to neglecting parents, church, and school with neglecting health food. Eventually, one of the singalong movies also included a rewritten parody "New & Improved Bunny Song", with distinctly non-evil lyrics ("I need to eat good food to help me to grow / I'll obey my mama, 'cause she loves me so"). The "New and Improved Bunny Song" is supposed to be what the villain sings after he has reformed, which he had to do because this is Veggie Tales. Spoofed at the same time, because the back up singers lyrics are unchanged, except now the bad guy scolds them for it. The original is only around at VHS quality. you can see it here.
- According to Matt Groening, Bart Simpson was created out of his frustration with this trope; as he put it, the traditional brat in television was usually just a decently mannered kid who spoke too loud, in contrast to Bart's genuinely disruptive and anti-authority behavior.
- Of course, back in the day Matt got what he wanted and more: when The Simpsons first began airing (and particularly during the first two seasons) Bart's behavior set off a firestorm of protests from angry parents' groups saying Bart was a terrible role model. Unlike many examples on this page, though, all this complaining was roundly ignored by the show's writers, who refused to change a thing. In fact, it inspired an episode where Marge stages a censorship campaign against Itchy and Scratchy. The campaign works, and I&S becomes incredibly bland and boring as a result.
- Ironically, either through shifting culture or Villain Decay (probably a little of both), Bart can now be reasonably accurately described as a "decently mannered kid who speaks too loud".
- Even in his heyday, Bart could almost be a subversion. While he genuinely enjoyed causing mayhem, most of his antics were more meant to drive authority figures crazy rather than cause any genuine harm. There were lines that even Bart wouldn't cross, and when he realized he went too far, he'd actually feel bad about it and try to make up for it.
- In Gargoyles: The Goliath Chronicles, Big Bad Xanatos and his wife Fox got a really jarring Heel-Face Turn and became complete saints (in the canon comics by the original creator, Greg Weisman, they do a much more natural semi-Heel-Face Turn to become Anti Heroes, and even though they're now allies of the protagonists are still very morally grey and rather untrustworthy).