"Bless the seventies and eighties. 'Our movie is PG! Bring the kids, we got titties and everything!'"
"What, do you people really think I'm intended for children? Like, the littlest tiniest babies? I don't think I'm cut out for that sort of sugarjob."
— Strong Bad, Strong Bad Email "for kids"
If for children you mistook
The rhymes and poems in this book,
We must at once apologize
And open up your blinkered eyes.
Please do not feel sad or lonely
When we warn: FOR ADULTS ONLY!
— Now We Are Sick
"Suicide, interpersonal strife, and curses from beyond the grave: what more could one want from a cute little talking animal comic?"
Iron Man: Right... "Sorry, kids. I couldn't get in to see Kung Fu Panda. Let's go watch the clown with the M-16 opening fire on a school bus!"
Storyteller: "Rumpletweezer ran the dinky-tinky shop in the foot of the magic oak tree by the wobbly dum-dum bush in the shade of the magic glade down in Dingly Dell. Here he sold contraceptives and..."
[Shocked, he begins flipping through the book]
Storyteller: "Discipline"... "naked"... "with a melon"??"
"Storytime", Monty Python's Flying Circus
Customer: But it's about superheroes! How can a film about superheroes be unsuitable for kids?
Me: There is a scene where one of the heroes cuts a man's head in half with a meat cleaver.
Customer: What, are they thick or something? How could you put that in a kid's film?
I'm 12 years old and what is this?
"Good little kids shouldn't watch."
"The filmmakers seem confused about who they were making the film for. They surely must have known the approach taken could only result in howls of outrage from the series’ fans. Thus with fans of the originals alienated, the only audience that leaves for Land of the Lost is either fans of Will Ferrell or those of lowbrow farce. Even then the film’s trailer gave no indication that the film was anything other than a straightforward lost world adventure. The fact that the film was intended as a comedy had been entirely omitted in any of the promotion. While the audience for both the original tv series was clearly children, here the two children have been recast as adults and the humour is decidedly grown-up – gags about Cha-Ka constantly grabbing Anna Friel’s breasts, Will Ferrell accusing Danny McBride of playing with himself, not to mention a scene where the three men sit around in a pool and get stoned. All of this was enough for Land of the Lost to receive a PG-13 rating in the US. Despite this, the publicity machine was clearly trying to pitch the film to family audiences. In terms of its promotion, we have what is possibly one of the most confused films of the year."
—Richard Scheib, on the 2009 film adaptation of Land of the Lost.