Everyone will suffer.Ring
is a novel by Koji Suzuki
about a cursed videotape
that kills anyone who watches it
in seven days. Kazuyuki Asakawa, a journalist at a major Tokyo newspaper, discovers the cursed videotape when his niece and three of her friends fall victim to it, and he traces the origin back to a resort cabin they shared, there he finds and watches the tape, and suddenly has a seven day deadline to figure out how to survive its deadly curse.
The novel may have been inspired by two M.R. James
ghost stories, notably 'The Mezzotint' and another one, 'Martin's Close', about a murdered girl in a lake who returns to wreak vengeance from beyond the grave. Physical appearance of the baleful spirit closely resembles an onryo
, a traditional Japanese type of ghost on which Wikipedia
has more here
Also, some books on psychic phenomena mention a Japanese woman (first name Shizuko) who performed 'spirit photography' on stage in the early 20th century.
The novel has been adapted to film three times in Japan, America, and Korea (In all three film adaptations the main character is changed from a man to a woman) with varying levels of success. The Korean film is the closest to the book. There was also a TV series, a radio drama, and two video games.
Sequels and prequels to both the novel and movies exist, and follow wildly divergent continuities from one another.The novels:
The Japanese movies:
- Birthday (Short story collection; including a prequel to Ring, a P.O.V. Sequel to Spiral and a sequel to Loop)
- S, on which Sadako 3D is based
The American movies:
- Ring 2
- Ring 0: Birthday (A prequel to the previous movies)
- Rasen (aka Spiral, not to be confused with Uzumaki) (The series' "forgotten" sequel, rendered non-canon by Ring 2)
- Sadako 3D (released May 2012)
- Sadako 3D 2 (a 2013 release)
The Korean movie:The video games:Related works:
- The Ring
- The Ring Two
- Rings (A feature film)
- Rings (A short film)
- Kimi ni Todoke (The female lead is supposed to be an Expy of the scary girl.)
- Mysterious Girlfriend X (The female lead is based on Sadako, but is more strange than scary.)
- Ringu: Jiko ka! Henshi ka! Yottsu no Inochi wo Ubau Shoujo no Onnen (A TV adaptation made by Fuji Network 3 years before the more well-known film. Notable for keeping Asakawa male, and for casting a softcore porn actress as Sadako and having her frequently get naked.)
This film and novel series provides examples of:
- Abusive Parents: In the American remake, where Samara's uncontrollable power ostracized her to her own parents (who eventually killed her because of them.)
- Averted in the Japanese films — the first two films would have you believe that Dr. Ikuma threw Sadako down the well out of malice. In fact, Ring 0 reveals that he did it as a last, desperate resort to stop her evil powers. He is extremely reluctant to do it, and he immediately breaks down sobbing after he pushes her in.
- Achilles' Heel: The video tape counts as Sadako's and Samara's. If a cursed victim watches the tape, but does not show it to someone else before they die then the curse cannot be continued… unless they leave their copy where someone else can happen across it.
- The original ending of the American remake had Rachel showing the tape to a death row prisoner (played by Chris Cooper).
- Adaptation Distillation: The short film Rings, which shows how the Cursed Video would affect an ordinary teenager.
- Adaptation Name Change: All characters underwent this. Between the US and Japanese versions, Rachel and Samara are probably the closest to the original (Reiko and Sadako).
- Adult Fear: The protagonist is fairly collected at first in the face of imminent death. It's the imminent death of her son that panics her, and ultimately drives her to desperate measures. This theme is inverted in the Japanese sequel Rasen: Andou has already lost his son, and he ends up making an extreme moral compromise because Sadako can bring him back.
- Ambiguous Disorder: In the first US remake, doctors believe Samara has a psychiatric and neurological condition, but they can't conclude what exactly.
- And I Must Scream: Sadako was sealed inside the well when she was a young adult, however Ring 2 reveals that she was in her 40's when she died. There are many theories as to why she took that long to die (including the use of a Healing Factor, The Power of Hate, etc.), but the fact remains that she was trapped down there, in the dark, for 30 years. Ouch.
- Animals Hate Him: Rachel, apparently contaminated by the cursed tape, terrifies a horse on a boat so much that it breaks out of its stall and leaps overboard to its death.
- Anyone Can Die: Very few characters survive the series, in fact only around four characters survive the films, excluding Rasen since characters are resurrected.
- Arc Words: From the first American remake: "I'm sorry. It won't stop."
- Artifact of Death: The Tape.
- Ascended Extra: Mai Takano.
- Asshole Victim: Dr. Emma Temple in The Ring Two. True what happens might be a bit harsh, but she is easily the least sympathetic victim in the American films.
- Aiko Hazuki, the first on-screen victim in Ring 0, is a stuck-up, arrogant and downright mean actress who regards Sadako as little more than dirt. As with Dr. Temple, she doesn't exactly deserve what happens to her, but she is a very unsympathetic character.
- Jake from the American "Rings" mockumentary is this as well. Yes, he's still sympathetic as he plagued by the supernatural but he coldly attempts a nice girl who had a crush on him to pass the curse onto her. To make it even worse when he's talking to his so-called friend, he refers to her as "some stupid chick." Jerk Ass Woobie indeed.
- Author Appeal: One of the driving forces behind Asakawa's character in the novel is his relationship with his daughter. The author is a leading advocate of stronger father/daughter relationships in Japanese society.
- Back from the Dead: Sadako and Ryuji are resurrected in Spiral.
- Bedlam House: While very little is revealed of the hospital where Samara stayed, it's hard to imagine how they thought they could help her while putting her in a bare room with nothing to do, showing more interest in her powers than in her as a person even when she told the doctor she didn't know how she made the things she did.
Dr. Scott: Let's talk about these pictures you make.
Samara (slowly): I don't make them, I see them... And then... They just... Are.
- It is possible she received some sort of electroshock therapy (old electrodes are shown — however, their purpose isn't revealed so they might have been only used for reading signals), and a (failed) psychosurgery is mentioned in her medical files. Both were fairly common practices in her lifetime (the 1970s), possibly even more so with unusual patients such as herself.
- Better to Die Than Be Killed: In Ring 0, Akiko shoots both Etsuko and herself in the head, rather than have Sadako kill them.
- Beware the Nice Ones: Sadako herself, when she was alive — well, her good side, anyway.
- Even though he has his creepy moments, Yoichi is generally a helpful and sweet little kid… until the events with the cursed tape, not to mention the fact that Sadako's influence gives him similar powers to hers. In Ring 2, when his mother dies, he is understandably pissed.
- Big "NO!": Rachel, when she discovers Aiden watching the tape.
- Blessed with Suck: Sadako's miraculous psychic abilities brought her, and everyone around her, more grief than they were worth.
- Break the Cutie: Sadako in both the novels and the films. Not to mention Yoichi, and poor Etsuko from Ring 0.
- Heck, several of Sadako and Samara's victims earn this status.
- Brown Note: The video tape kills anyone who watches it within seven days. Extended in the novels where a journal on the tape becomes a carrier for the curse.
- Came Back Wrong: Well, sort of. It is heavily implied that those killed by Sadako become malevolent spirits under her control, as the first movie demonstrates when Tomoko's spirit tells Yoichi to watch the tape. Ryuji later expresses his belief that "she isn't Tomoko any more".
- Catapult Nightmare: Rachel in the first American movie.
- Chair Reveal: Noah's corpse in the first American movie.
- Chekhov's Gun: The protagonist's copy of the tape.
- Continuity Reboot / Canon Discontinuity: After the first movie was made, it was immediately followed up with a "forgotten" sequel, Rasen (aka Spiral), that was very badly received (though it is recognised as being a lot more faithful to the book, it didn't work as a sequel to the movie due to having a very, very different feel). It was quickly discounted from the series' canon. Eventually, Ring 2 was made, and is considered to be the official sequel.
- Cool Horses: The Morgans had famous racing horses, until the horses killed themselves, making them even more famous.
- Creator Cameo: Koji Suzuki, the books' author, appeared in Rasen.
- Creepy Child: The young Sadako, and Samara and Aiden in the American remake.
- Yoichi could also count — especially in the second movie.
- Daylight Horror: Many of the scarier scenes in the original films happen during the daytime. Also, in the US remake, only the first scene was set at night.
- Deal with the Devil: It's hinted in the first American film that Samara is a result of this.
- Death Seeker: Takashi Yamamura, Sadako's uncle, seeks death after the actions he caused in the past.
- Deliberately Monochrome: The American remake is saturated with blue.
- Doomed by Canon: Anyone watching Ring 0 with prior knowledge to Sadako's fate (which, of course, is the idea) knows she'll end up down the well by the ending.
- Downer Ending: Ring 0: Birthday. Yes, we all knew it was coming, what with it being a prequel and all, but it doesn't make it any less heartbreaking.
- Driven to Suicide: In the Japanese version, Shizuko killed herself by throwing herself into a volcano after she went crazy, prior to the events of the movie. In the US version, Anna threw herself off the edge of a cliff, again, prior to the events of the movie. Unlike Shizuko's death, which is offscreen, Anna's death is shown in Samara's tape.
- Also, in Ring 0: Birthday, Akiko shoots the crying and hysterical Etsuko, and then herself, both through the head, rather than die at Sadako's hands.
- Richard Morgan in the US version.
- Dr. Kawajiri in Ring 2, and Takashi Yamamura to an extent.
- All of the horses on the Morgan ranch in the remake.
- Some of them might have survived: according to an old newspaper article, the behavior of the horses returned to normal after Anna died.
- Electrified Bathtub: Used in the US remake when Richard utilises this method to kill himself.
- The End of the World as We Know It: The outcome of the second novel.
- Enfante Terrible: Sadako and Samara, naturally.
- Episode 0: The Beginning: Birthday.
- Eureka Moment: Reiko has one in the first film, when she realises that the phone only rings at the cabin.
- "Why wasn't I killed"? Look under the bed and find out why.
- The Faceless: Sadako — in the first movie, even as a child, her face is always either completely or partially obscured by her long hair, and only her eye is seen peering through the curtain of her hair at the first film's climax. It isn't until the second movie that her wrinkly, rotted features are seen for the first time. In the US remake, Samara's face is shown throughout most of the first movie, but is obscured during the ending scene with Noah.
- The mysterious Enigmatic Minion referred to as the Towel Man never shows his face, nor is his identity ever revealed. It has been guessed he is either Ryuji Takayama or Hiroshi Toyama (or possibly even both), or a symbolic reference to the unknown identity of Sadako's father in the films.
- Facial Horror: Sadako and Samara's victims — their faces are frozen in grotesque, silent screams (and, in the case of Samara's victims, their faces are distorted and look like they've been rotting for some time). In addition, there's the rotted face of Sadako herself as seen during the climax of Ring 2, and Samara's rotting face as a ghost.
- The Farmer and the Viper: Rachel thinks that giving Samara's corpse a proper burial will let her pass on. It doesn't, and Samara starts searching for her.
- A Fate Worse Than Death: Okazaki's fate, as of the end of Ring 2: Being haunted for the rest of his life by Kanae, whom he allowed to die by not copying and passing on the tape.
- Fingore: Sadako and Samara's fingers are lacking nails, due to repeated (failed) attempts to climb out of the well. In particular, Sadako's nail-less fingers are shown in extreme closeup in the first movie. In the first American movie, Samara's cursed tape features images of twitching severed fingers in a box, and a finger being impaled on a tack so that the whole nail is pushed loose.
- Foreshadowing; Several in the American remake:
- Rachel pulls a fly out of the image on the television screen. That's not the only thing that will be coming out of the television screen.
- In the beginning, Katie rants about "electro-rays" that come out of televisions and destroy brain cells but nobody is willing to do anything about them.
- Many of the images shown on the videotape appear later in the real world throughout the rest of the film.
- People see the ring shortly before their death: Katie sees the glass rim when she drinks, and Noah sees the ring made by his coffee mug.
- In the opening scene, Katie's face becomes blurred and she will die. Everyone else who watches the tape will have their faces blurred in the same way in photographs and video footage.
- The Fourth Wall Will Not Protect You: In Japan, the release of Sadako 3D 2 came with a tie-in smartphone app that allowed Sadako to escape through the phone and attack the audience at various points throughout the movie.
- In the novel Spiral, it's revealed at the end that Sadako could affect people who read about her story if the journals left behind by the affected characters were turned into a novel... oh crap.
- Freak Out: Etsuko in Ring 0. It lasts until her death.
- Freeze-Frame Bonus: In both the first Japanese and US versions. Just watch carefully during subsequent re-runs of the tape, when they are being studied. For the briefest of moments, Sadako/Samara's hand can be seen coming from the well, which definitely was not there when Reiko/Rachel first viewed the tape. Later, when Yoichi/Aidan watches the tape, it goes even further, showing a brief glimpse of Sadako/Samara's head (note that this seems to be due to Reiko/Rachel coming in and viewing the tape's end — these moments imply that those who watch the tape more than once get a little bit more each time).
- In the first US movie, a silhouette of Samara can be seen on the TV as it slides down towards Rachel, just before it knocks her into the well. After the horses leap off the ship to be killed, the ring itself flickers onscreen for a brief second.
- In Ring 2, after Reiko dies, we see Tomoko and three other victims standing with their backs to the audience.
- Genre Shift: To an extent, anyway — Ring 0, while still considered a horror movie, is much more of a drama with supernatural/horror elements than the previous two movies.
- Then you have the novels — the first is pretty much what you'd expect after seeing the movies, the second is pretty much a medical mystery, and the third is just straight-up sci-fi.
- Get A Hold Of Yourself Woman: Towards the end of the first film, Ryuji slaps Reiko in the face to snap her out of her sudden bout of the hysterics.
- Ghostly Goals: Who'da thunk Keep Circulating the Tapes would be so deadly?
- Haunted Technology: The cursed tape.
- Healing Factor: Sadako is implied to have had this in life.
- Healing Hands: Sadako's "good" side has this power, as evidenced when she uses them to help a disabled man to walk again.
- Hermaphrodite: Sadako, in the novel (not the movies), has Androgen insensitivity syndrome, an intersex condition that causes the woman affected to be born with a vagina, but with XY chromosomes, no uterus, and internal testes where the ovaries would typically be.
- Heroic BSOD: Mai has one in the first movie, after discovering Ryuji's corpse. Reiko finds her in a state of shock and unmoving in Ryuji's apartment, even after his body has been taken away. She snaps out of it in time for the sequel. Reiko later has a small one when she returns to her own apartment, simply slumping into a chair for a while. She snaps out of it when she discovers just why she survived and Ryuji didn't.
- Hey, You!: In the US version, Aiden only ever calls Rachel by her first name. This becomes a plot point in the sequel.
- Hope Spot: In the both versions, Reiko/Rachel finds Sadako's/Samara's body and removes it from the well. It's treated like they exorcised the curse, but this is not the case...
- Intrepid Reporter: Kazuyuki, Reiko and Okazaki.
- Ironic Echo: One of the most striking images on the American version of The Tape is Anna, Samara's adoptive mother, throwing herself off a cliff. In The Ring Two, Rachel escapes Samara's dreamworld by doing the same thing, in the same pose, from the same cliff.
- Jedi Mind Trick: Samara uses one on a Weak-Willed doctor in The Ring Two.
- Jump Scare: Many and varied.
- Lampshade Hanging: The multitudinous adaptations of the novel are lampshaded by Sadako in the second novel, Spiral, where the events of the first have been dramatised from Asakawa's notes, and adapted to every form under the sun. And they all carry the curse.
- Le Film Artistique: Noah dismisses the curse tape as very "student film".
- Leitmotif: Samara's Song in the US remake.
- Lighthouse Point: Moesko Island has one.
- Doubles as a Genius Bonus if you read up about that particular shot: It's Yaquina Head Lighthouse from Oregon, which even has a few ghost stories related to it.
- Love Triangle: in Ring 0, Sadako and Toyama fall for each other while Toyama is in a relationship with Etsuko.
- Mama Bear: Both Reiko and Rachel.
- Marionette Motion: Sadako moves like this as a ghost and when in "evil" mode during the climax of Ring 0. Her unnatural walking effect at the end of the first film was achieved by having Rie Inou walk backwards with the scene filmed in reverse.
- Mind Rape: Both Sadako and Samara love doing this to their victims, even the ones who haven't actually seen the tape, and even the ones who have been spared from the curse. Most notable is Masami from the first movie, who, after witnessing Sadako coming for her friend, goes insane and is sent to a mental institution. From that point on, she can't even stand to look at a television. Not only that, but exposure to Sadako has even granted her access to frightening psychic powers that she can barely control.
- Mind Screw: The second movie loves this trope.
- Mirror Scare
- In the Japanese and US films, the part on the video where Sadako/Samara uses her psychokinetic powers to play a prank on her mother by moving a mirror.
- In the first US film when Rachel and Noah notice there's no reflection of a camera in the mirror when there should be.
- In the second US film when Aidan looks at the photographs he took of himself and sees Samara in the mirror coming closer and closer…
- Missing Trailer Scene: Samara's line, "Everyone will suffer.", which appears in the trailer of the first U.S. film, was left out of the final product.
- Mood Whiplash:
- Used rather cruelly at the end of Ring 0. Sadako is thrown down the well by a weeping Dr. Ikuma. Suddenly, the mood changes to an altogether calmer and more peaceful one, as Sadako wakes up, with her love interest Toyama standing over her, telling her it was all just a dream… then the mood shifts back again just as rapidly, with Sadako at the bottom of the well, realising to her horror that this is no dream, that Toyama is dead at her hands, and her adoptive father has just pushed her down a well. Then the concrete cover starts to go over the top of the well as she stands there and screams, and screams, and screams. Cue the waterworks.
- In the 2002 remake, employed in the opening scene, where it goes from Katie telling a spooky Urban Legend, both she and Becca laughing about it, then when the phone rings, the look of terror on Katie's face, with Becca nervously asking, "You mean it's real?" Cue Samara in 5... 4... 3...
- Motifs; Several in the first US film:
- The ring symbol appears as a Freeze-Frame Bonus and in the environment: in Aidan and Katie's drawings, in clothes, on the shower drain, in the number of Rachel's apartment (601), etc.
- Millipedes, which can be interpreted e.g. as symbols of danger, death or evil, appear at least in the video and in the medical records.
- Chairs seem to have some kind of importance as well: two of them appear in the video, there's one in the hospital and one in Samara's barn bedroom, one in Katie's room, Samara sits on one in Rachel's dream, Noah's corpse is placed on one, and finally, Rachel throws the tape under one.
- Heat and water.
- My God, What Have I Done?: In Ring 0, Sadako is found sobbing uncontrollably after killing all the members of the theatre troupe, as well as Toyama.
- Mythology Gag: A couple in Sadako 3D.
- Ayane's boyfriend is called Takanori Ando; a name shared with the son of Mitsuo Ando's son in Spiral.
- Seiji Kashiwada's landlady comments that "everything in this world is fake", referencing the plot twist for the third book Loop.
- The copy of the cursed tape in the remake was the same prop from the original.
- Naomi Watts: Star of the American remake, and appeared in the sequel due to her contract.
- Nice Job Breaking It, Hero: Much more evident in the Japanese novels and films: Sadako's influence was limited to the immediate area surrounding the well, and even then, only to material that she could affect with her Psychic Powers. Asakawa's report spread her influence to any kind of media that described his investigation, including literature, film, audio... In the American continuity, it is strongly hinted that "helping" Samara and removing her from the well allowed her to directly haunt Rachel and possess living people.
- Also, in Ring 2, Okazaki doesn't watch, copy and pass on the tape, in spite of promising Kanae (who had watched and copied it) that he would. This could be interpreted as either cowardice on his part, or perhaps as a way of attempting to halt the curse (or maybe even both). However, after Kanae's demise, she returns as a vengeful spirit to haunt Okazaki and drive him insane, and it is also implied that this starts an entirely new curse.
- Nightmare Face: Present in both the Japanese and US versions, although the faces in the US version are considerably more distorted.
- Nothing Is Scarier
- Offing the Offspring: In the movie version, Sadako is thrown down a well by her own (adoptive) father. For Samara, her American counterpart, her birth mother and adoptive mother both tried to kill her (the second one even succeeded).
- Offscreen Teleportation
- Oh, Crap: Ah! It's all over! Rachel has released Samara from the well and let her soul go on to live in peace, now we can get back to our happy li—-wait, what did the kid just say?
- At the end of the sequel, Rachel exorcizes Samara from her son and reseals her in the well... and just when she's starting to relax he calls her "Mommy".
- Old Media Are Evil
- Ominous Visual Glitch: After someone watches the videotape and is marked for death by Sadako/Samara, any attempt to take their picture results in their face appearing distorted.
- The Ophelia
- Parental Abandonment: Sadako's mother threw herself into a volcano after a public manifestation of Sadako's powers. Samara's mother threw herself off a cliff some indeterminate time after killing Samara. In the Japanese movie, Asakawa decides that the best way to save her son is to show the Cursed Video to her own, willing father, and then she dies in the sequel so her son carries on for her (novel-version Asakawa chooses his wife's parents instead, but they all die in a crash anyway.)
- Platonic Cave: Terror's Realm. What Meg perceives as the [RING] program is actually the real world; the mundane world with no monsters is humanity-wide projection brought on by Sadako.
- The Power of Hate: Quite possibly the reason Sadako was able to survive for 30 years until she had the means to transmit her curse to the videotape.
- Precision F-Strike: "I'm not your fucking mommy!"
- Product Placement: In the first US movie, Rachel uses a Sensa pen.
- Promotion to Parent: Mai becomes this for Yoichi after Reiko dies.
- Psychic Nosebleed: Happens in the remake to both Rachel and Aiden.
- Psychic Powers: Sadako and Samara obviously have them, as does Shizuko. Ryuji also possesses them to a degree, and Yoichi later gains them (although it is implied that he inherited mild powers from his father, it is strongly implied that he gained even stronger, deadlier powers from Sadako's influence). Mai also seems to similar powers to Ryuji, to an extent. Masami is also revealed to have gained some in Ring 2, due to coming into contact with Sadako after the latter had killed Tomoko.
- Psychological Horror
- Rape as Backstory: In the novels, anyway.
- A flashback in the first film appears to show Sadako curiously peering into the well, before Dr. Ikuma sneaks up on her to push her down the well. She's also wearing shoes. Ring 0, however, shows that Sadako was drugged and chased to the well instead, whilst barefoot.
- In the American remake, Samara's birth certificate is briefly shown and the Morgans are named as her parents. In addition, there is a glimpse of another document which reveals a little information about her parents where especially the description of mother matches that of Anna quite well. This means that despite what the parents said, Samara wasn't actually adopted but instead conceived by unorthodox means. In The Ring Two, however, the information in these papers was disregarded, and another characters were introduced as Samara's biological parents, making her the adoptive child of the Morgans.
- Revenge / Roaring Rampage of Revenge: This is Akiko's primary reason for investigating Sadako in Ring 0 - the man she killed at Shizuko's demonstration all those years ago was, in fact, Akiko's fiancé.
- Also, near the end of Ring 0, after merging with her evil half, Sadako kills all of the members of the theatre troupe, due to their actions mentioned in Moral Event Horizon on the YMMV page.
- Running on All Fours: Well, not so much running as moving at a creepy pace, but this is how Sadako / Samara exit the well on the tape.
- Scare Chord: Played in the US films when distorted faces of Samara's victims are shown.
- Sealed Evil in a Can: Sadako was trapped in a well by her own father for the explicit reason of preventing her from hurting other people with her power. Contrast this with Samara, whose foster mother decided to simply kill her outright.
- Setting Update: Instead of Japan, the US and Korean versions are set in the USA and Korea, respectively.
- She's a Man in Japan: Sadako is intersex in the novels; this is completely dropped for Sadako in the movies and Samara in the remake.
- Interestingly, it was maintained for Terror's Realm.
- Shout-Out: The ending of the first movie, depicting Reiko driving towards an oncoming storm, is a visual reference to the ending of The Terminator.
- The cursed video itself is a shout out to Buñuel's Un Chien Andalou.
- There are many shout outs to Hitchcock in the first U.S. movie:
- When Rachel takes a shower (Psycho)
- When she looks at the building in front of hers, there's a guy on a wheelchair with a cast on his leg (Rear Window)
- When she discovers Noah's body (another Psycho reference)
- And, well, the title (there's a silent movie by Hitchcock called The Ring)
- The red tree prop in the remake was nicknamed "Lucy" by the crew after a certain red-headed actress.
- The first U.S. film has some references to Japan:
- Katie and Becca wear what look like Japanese school uniforms.
- The red tree is a Japanese maple.
- One of the papers in Anna's medical records contains Chinese and Japanese text.
- In the first U.S. film, a Bad Religion sticker is shown in Noah's locker. One of their music videos is directed by the same person who directed this movie: Gore Verbinski.
- One of Aidan's toys in the US remake is a character from Blue Submarine No. 6.
- In the balcony scene in the US remake, a part of a Taiwanese soft drink commercial featuring actor Takeshi Kaneshiro is shown.
- Shower of Angst: Rachel takes one in the first U.S. movie.
- Smug Snake: Dr. Emma Temple in The Ring Two, a cold and smugly superior psychiatrist played by Elizabeth Perkins, who brings an energy to the character that makes it truly easy to hate her. Her death definitely confirms her Smug Snake status. She succumbs instantly to a Jedi Mind Trick to commit suicide implying she is so Weak-Willed Samara can just control her directly rather than rely on Mind Rape like all her other victims.
- Something Completely Different: The third novel is not often talked about (hardly mentioned on this page even) likely because it moves away from the Sadako curse horror story and extends into science fiction. In great detail it practically retcons the events of the first two novels as being part of a virtual world experiment. The Ring Virus in the virtual world is seen as an equivalent to a new form of cancer in the real world, and the protagonist has to utilize this to save his wife.
- Spooky Photographs: If a photo is taken of someone who has watched the tape, their faces appear blurred and distorted. In addition, Ring 2 explores the concept of spirit photography - photos taken of Masami after being committed to a mental institution reveal the appearance of the "Towel Man". Later, when Okazaki is committed to the same hospital, his photos apparently show something spooky, but the audience never gets to see them.
- Stairs Are Faster: Rachel is racing to warn Noah that Samara has not been put to rest and is after him. When she arrives at his apartment she tries to use the elevator, but gets frustrated by the delay and runs up the stairs instead.
- Star-Crossed Lovers: Sadako and Toyama.
- Stringy-Haired Ghost Girl: Sadako/Samara, who, along with Kayako Saeki from Ju-on, revitalized and popularized this concept in modern media.
- Sudden Sequel Death Syndrome: Kazuyuki Asakawa in Spiral.
- Superpowered Evil Side
- Thrown Down a Well
- Trailers Always Spoil: The Japanese trailer for the first movie completely spoils the now-famous scene of Sadako emerging from the TV screen.
- Tranquil Fury: Do not get on Yoichi's bad side.
- Understanding Boyfriend: Toyama to Sadako.
- Unnaturally Blue Lighting: The US version is filmed with a blue tint. The Ring Two avoids this, however.
- Unsettling Gender-Reveal: Nagao Jotaro, the doctor who tries to rape Sadako in the novels, gets this when he learns Sadako is intersex.
- Urban Legends: In the Japanese series the tape itself has earned this status, which explains why some of the kids' descriptions of the tape are so different from what is actually shown on the tape - they heard it from a friend who heard it from a friend, and so on. As a result of the tape's status, Reiko and Okazaki discuss various other famous Japanese urban legends, including a reference to Kuchisake-Onna.
- It's also acquired this status in the American franchise even before the second movie. The first victim in The Ring Two was a guy who joined one of several groups that dare people to watch the video then get someone else to watch it within seven days. Conveniently enough, these groups are called "Rings".
- The Virus: Sadako herself.
- Vomit Discretion Shot: Happens near the beginning of Ring 2, courtesy of Mai after she sees the destroyed videotape.
- What the Hell, Hero?: Aidan's reaction to his mom's actions at the end. Doubles as a Wham Line.
Aidan: You helped her?
Aidan: Why did you do that?
Rachel: What's wrong, honey?
Aidan: You weren't supposed to help her. Don't you understand, Rachel? She never sleeps.
- Window Love: In Ring 0, Sadako and Toyama confess their love through a window to each other.
- Woman in White: Sadako, Samara and Evelyn.
- Working with the Ex: In the Japanese version, Reiko works with her estranged husband Ryuji to solve the mystery of the cursed videotape and save the life of their son. In the US version, Rachel works with her ex-boyfriend Noah to do the same.
- Yank the Dog's Chain:
- Sadako is pushed down the well by Dr. Ikuma but awakens to find herself in bed with Toyama watching over her. Just as she goes to reach him, it is revealed that it was a dream and she can only scream as she is sealed in the well.
- Samara suffers this in The Ring Two. She possesses Aidan to get a mother, only to be drugged by Rachel, exorcised from Aidan's body, and then re-sealed in the well.