The first novel has a few eerie moments aside from the main plot. When Asakawa arrives at South Hakone Pacific Land, he does so on a road that is unusually narrow for the entrance to a resort, which then suddenly widens as he gets closer. He stops at the main building to ask for directions, and there are plenty of people there, even though it's late at night on a week day. There's something about the small part of the novel that's just so darn creepy.
The Japanese Films
The 1998 film of The Ring. It's not the sort of film that jumps out and scares you. No, this is Fridge Horror terror. This is terror that comes creeping up on you only after you finished the film and have walked away. Then you start THINKING. To make matters worse (or better if that's your bent) this is quite possibly the only movie ever made that actually gets MORE terrifying simply by watching a 4th generation VHS copy of it.
The original's simple twitchy movement by Sadako. Ring 0: Birthday has a movement-moment: when most of the victims are dead, the final women, Akiko and Etsuko, take shelter in the old clinic; Sadako is some distance behind them at the time they attempt to hide in the building. Akiko then runs back to barricade the entrance… holy shit, Sadako's suddenly appeared right in the doorway. A terrified Akiko then runs around the corner back to Etsuko and they both cower, too frightened to move. Nothing happens for several seconds… then Sadako suddenly appears around the corner, her limbs contorting in a horrifying manner, complete with bone-crunching sounds because the theater troupe HAD broken every bone in her body when they killed her. This is Sadako re-arranging herself and moving on sheer psychic power alone. Which is probably even worse.
The bit just before where the Akiko and Etsuko are running through the forest and you can SEE Sadako just standing in the background, watching, waiting. One fall later, they get back up and she's gone. Sets your teeth on edge.
A truly disturbing moment in the film arrived in the Deliberately Monochrome flashback to Sadako's mother giving a demonstration of her psychic abilities. The reporters present begin to shout "Fraud!", and all of a sudden, one of them just drops dead, wearing the same twisted face as Sadako's present-day victims. We cut to the present for a moment as the protagonists react to this information, and then, without warning, we cut back to the flashback. Sadako runs out from behind the corner — our first real glimpse of the Stringy-Haired Ghost Girl — almost scuttling, like an insect. A subtle moment in the overall scheme of the movie, but truly effective.
In the 1998 version, you only see Sadako's eye glaring down with intent. What's worse, is you can't stop staring at it.
The subway scene in Sadako 2 has an entire train being haunted and slaughtered by Sadako instantly. The aftermath is even more scary as it looks like how an actual disaster might happen - people in a panic or shock, paramedics running in with stretchers, etc.
The mysterious voice on Sadako's tape (theorised by some to be the voice of "the Towel Man") in the 1998 version, which can only be heard clearly when the tape is played in slow-motion, is incredibly eerie and creepy. "If you keep on doing Shomon, Bokon will come." (Incorrectly translated in some versions as "Frolic in brine, goblins be thine" although the basic meaning is the same.)
Ring 2. The "why won't this delete?" scene is widely considered the single most terrifying moment in the whole film (in addition with Sadako's well ascent during the climax). Okazaki really shouldn't have chickened out of watching and passing on the tape.
The tape itself is just horrific. It's a collage of short, disturbing scenes that seem to be non-sequiturs, but make a terrible sort of sense once you know the backstory.
The now famous scene from the ending. The day after finding Sadako's remains in the well, everything seems to be fine, but something just feels... off. Not just to the audience, but to Reiko as well. Cut to Ryuji just going about his day in his apartment, when suddenly the television turns on by itself... and the image of the well from Sadako's tape appears on screen, as an unsettling, high pitched, intermittent screech plays. As Ryuji watches in confusion, a hand emerges from the well. His confusion gradually turns into stupified horror as Sadako pulls herself out of the well and slowly shambles towards the screen, before physically crawling out of the television screen.
The American Remake
The two jump scenes with the corpse and the horrible electronic shriek when Samara's victims are revealed.
The "scared-to-death-face" can also freak one out.
The original tape was supposedly created when someone taped a mysterious broadcast late at night from an unlisted TV station.
The line from Aidan: "You weren't supposed to help her!".
The part when the heroine is climbing out of the well while Samara is creeping UP the wall below her. It's the legs. The way they suddenly step in front in a logically spine breaking way (that and the constant slow speed of the "walk").
The page image, from the 2002 version. The Reveal of Samara's face is pretty damn terrifying. It's not so much the rotted, undead nature of the face, it's the amount of raw, seething hatred in her expression.
In fact, the second time Samara delivers the lines with a different context, as revenge than apology:
Dr. Scott: You don't want to hurt anyone.
Samara:(angry) But I do, and I'm sorry. It won't stop.
The video itself. Even when each of the surreal shots were given context. In some cases, especially when given context.
Somehow, in all the macabre and surreal images on the tape, it's the repeated clear shots of the empty chair in various places in an empty room that are the most chilling... and then come the Wham Shots of the chair floating and spinning in mid air right before the tape cuts off.
Then when Rachel first looks at the photographs of the teens post-videotape watching, with the screech of the monorail above adding a spine-tingling chill.
The horse suicide in the 2002 remake forced some people to turn the film off or leave the theater.
The trailer for Rings seems to indicate that this will be chock full of this.
The premise that this movie is set in the present (i.e mid 2010's) is terrifying enough. Think about it: when the original novel and films were made, the only way the Tape could be passed on was by copying a VHS, because that was the only reliable method of sharing videos back then. Now we have the internet, and videos can be streamed onto our computers, cell phones, cars...in other words, exactly the environment Samara would need to make sure she reaches a wide audience.
The trailer opens with the latest victim of the tape frantically destroying her TV as Samara appears, shouting "YOU'RE NOT REAL!" It doesn't help.
In the last two films the tape was received via VHS. How is it received this time? Email.
At one point, someone who's on his 7th day is on an airplane when his time runs out. Cue the video appearing on the in-flight video screens and cockpit displays. That's right, Samara hijacked a plane.
What makes it even worse is that in this movie's case, the protagonist might be turning into Samara, because the first movie definitely didn't have everything happening to her in it.
The second trailer for Rings doesn't have much in terms of new scares, but it more than makes up for it with an absolutely chilling nursery rhyme...sung by (presumably) Samara herself.