Characters: Wizards of Waverly Place

    open/close all folders 

    Main characters 

Alex Russo

"I'm Alex Russo, and my hobby is I like to poke things with a stick, ...but I haven't figured out how to make money with that yet so I'm in school."

The middle child and only female out of the three Russo siblings. She is sly, outgoing, and usually underachieves when it comes to regular high school. She often gets into trouble because of her constant schemes (usually involving magic). She likes to make fun of her older brother, Justin, with whom she has a really close, complex relationship and she gets along with her younger brother, Max, the two of them occasionally being shown pulling pranks together. It is implied that she is her father's favorite child and that she shares a tight bond with her mother, although they sometimes have disputes due to Alex's rebellious and disobedient personality.

The Grand Finale reveals that she becomes the family wizard. She was about to win, but went back to free Justin from a tree root that caught his foot. It appeared to everyone else that Justin won, but before he accepted, he told Professor Crumbs and everyone else what happened. He gives the title to Alex, who after some coaxing from Justin, accepts and is embraced as the true winner.

  • Action Girl: Especially in Season 4. She saves the wizard world from Angels of the Darkness in "Wizards vs. Angels". She defeats Gorog in "Wizards vs. Everything" with the help of her brothers. She even saves the world from an asteroid in "Wizards vs. Asteroid".
  • Aloof Dark-Haired Girl: Tall, dark-haired, and has a cool personality when compared to her brothers.
  • Ambiguously Bi: Fans think she's this based on how she acts around other girls.
  • Annoying Younger Sibling: Justin tends to feel like this about Alex.
  • Badass Adorable: Cute tomboy girl played by Selena Gomez, who's also a teenage wizard.
  • Bad Liar: She alternates between this and Consummate Liar.
  • Being Good Sucks: According to her
    • Hero with an F in Good: Later on, she doesn't mind doing good, as she has saved the world numerous times, but in other aspects of being good, she has had trouble using magic for.
  • Big Eater: She definitely likes junk food more than anyone else on the show, as she's occasionally shown eating really big hamburgers.
  • Book Dumb: She regularly fails exams, but is the craftiest and most competent character in the series.
  • Bratty Teenage Daughter: Despite being something of a tomboy.
  • Brilliant but Lazy: She hardly ever pays attention to her magic lessons, but, come the Wizard Contest, she actually manages to match Justin's score, remembering spells that Justin himself gets wrong.
  • Cain and Abel: The Cain to Justin's Abel, most of the time.
  • Can't Get Away with Nuthin' : Mr Laritate seems to pick on Akex by giving her punishments while letting others who do wrong get away scott free. When asked why he does this however, he justifies it by saying he punishes her because he knows she's good at heart and can be turned around. While the other kids he lets go are either good kids who he knows will never do it again, or hopeless failures who he has givin up on since they are incapable of comphrehending why their being punished or that they have done anything wrong.
  • Card-Carrying Villain: Whenever anyone suggests she's evil/dark/scary her usual response is to grin and/or giggle and as noted below she actively encourages her Cool Loser status.
  • Cool Loser: Despite obvious traits that would make her popular in real life, Gigi enjoys teasing Alex.
    • Averted at Wiztech: Her attempts of humiliating Justin only turned him into a woobie meanwhile she became very unpopular among the other residents.
    • Played with in that she often deliberately does things just to keep from being part of the "in crowd" and definitely enjoys her "bad girl" reputation.
    • In earlier episodes, Alex was actually portrayed as popular, so Gigi's bullying of her more or less makes this more confusing. In later episodes, it is justified.
      • Not really, you can be popular and still have another person of similar social standing hate your guts. If anything that's more realistic.
  • Cute Witch —> Hot Witch
  • Daddy's Girl: In the first season. A fourth season episode shows that she still considers herself as this, and her feelings are terribly hurt when Jerry seems to set this aside for 'Maxine'.
  • Deadpan Snarker: Let's face it, Selena Gomez gets the snarkiest lines.
  • Didn't Think This Through: Let's face it, a lot of the problems that Alex faces (and causes) just wouldn't happen if she actually thought things through and considered the consequences beforehand.
  • Even Evil Has Standards: She's not exactly evil per se, but she certainly isn't kind for the most part. Regardless, there are some lines that even she won't cross. When she's forced to join the Happy Helpers Club in "Alex Does Good," she is absolutely horrified that they only do mundane tasks such as pushing elevator buttons for other people rather than actual good deeds, and only do so for rewards.
  • Flanderization: In the beginning of the series, she's just a mischievous, prankish, lovable jerk. By the end of Season 3, she becomes an antisocial, Unsympathetic Noble Demon, with no respect for morals and any kind of rules. The only thing that saves her from becoming a straight Villain is the fact that she seems sometimes to care about her family and friends, and fight people who are even worse.
    • Was also more of a tomboy in early episodes. Its shown early on that she hated high heels, though in later episodes she wears them quite frequently, her dress and style also is significantly more girly than in earlier episodes. She still exhibits some tomboyish traits later at least personality wise.
  • Foolish Sibling, Responsible Sibling: The Foolish to Justin's Responsible.
  • Generation Xerox: She is a copy of her aunt, Megan.
  • Genre Savvy: "There's always an Evil Queen. Sometimes it's a wicked witch, sometimes it's an evil step-mother and sometimes it's your sister."
  • Graceful Loser: In the Grand Finale, she takes her loss to Justin really well, contrary to what one would expect given her personality. The loss doesn't stick though. Justin reveals that she was the rightful winner of the competition, but she sacrificed her victory to help Justin.
  • Hates Being Touched: Most of the time. If she does go out of her way to make any type of physical contact with someone, it's usually played for laughs.
  • The Hero: Well, Anti-Hero.
  • Heterosexual Life-Partners: With Harper since kindergarten.
  • Hidden Depths: What saves Alex from being a Jerk with a Heart of Jerk, and elevates her to hero status.
  • Hot Girls Are Bitches: "A beautiful girl who is full of mischief".
  • Informed Attractiveness: She is often described as beautiful by many characters.
  • Interspecies Romance: With Mason. Lampshaded in his second appearance.
  • It's All About Me: She has her Pet the Dog moments, but is generally very selfish and loves to be the center of attention.
  • Jerkass: Everyone in the Russo family can slip into this occasionally, but Alex is the most prominent example.
  • Jerk with a Heart of Gold: On many occasions, like when she helps an old lady cross a street. She has several of these moments with both Harper and Justin, and genuinely cares for both of them.
  • The Lad-ette: She fits this trope to a T.
  • Manipulative Bitch: Alex is really good at manipulating others into doing what she wants. She usually does this to Justin, but is able to adjust it for others.
  • Middle Child Syndrome: Justified in that it explains why Alex does what she does (she's not only the middle child but a daughter), and inverted/lampshaded in the episode where Aunt Megan is introduced.
  • Morality Pet: Her family, especially Justin. Also Dean before he left.
  • Narcissist: Most prevalent in an episode where drank both halves of a love potion but she is pretty narcissistic regularly.
  • Nightmare Fetishist: She definitely has an attachment to darker things, to the point where even Harper told her she had a lot of scary stuff in her head.
  • Official Couple: With Mason
  • Offscreen Moment of Awesome: For someone who is usually lazy, she actually defeated a dragon and cut its heart.
  • Perky Goth: In later episodes, Alex actually qualifies except for having a fashion plate taste in wardrobe.
    Harper: (after having had her mind fused with Alex's) You've got some scary thoughts in there.
    Alex: Thank you. (giggles)
  • The Prankster: Certainly enjoys tricking and pranking others.
  • Red Oni, Blue Oni: The red to Justin's blue.
  • The Rival: She will compete against Justin and Max in the wizard contest. Plus, she's probably Justin's biggest rival at the moment.
  • Savvy Guy, Energetic Girl: Energetic Girl to Justin's Savvy Guy.
  • Screw the Rules, I Have Supernatural Powers!: She tries to do this as often as she can, but it doesn't always work.
  • She's Got Legs: And she loves showing them off.
  • She Is All Grown Up: Both shown straight and played with; she is definitely a very beautiful young woman, but the fact that she is grown up causes some pain in a Season Four episode where Jerry seems to overlook her for a temporary female Max, who becomes the new 'Daddy's little girl'.
  • Sibling Yin-Yang: With Justin.
  • Smug Snake: Sometimes, especially early in the movie.
  • Spicy Latina: Averted. She is too all-American.
  • Technician vs. Performer: The Performer to Justin's Technician, this is actually the root of her and Justin's rivalry, while he has studied his whole life to do magic perfectly, she is able to out of the blue do advanced magic having the most talent of the three.
  • Token Evil Teammate: Kind of...despite being the main character.
  • Tomboy: Alex is certainly not unfeminine, but she certainly has a masculine side.
  • Tomboy and Girly Girl: Tomboy to Harper's Girly Girl.
  • Tomboyish Name
  • Tomboy with a Girly Streak: She likes shopping and jewelry, and has a fashion plate taste in wardrobe. She evolves to a more feminine mindset as the series progresses.

Professor Justin Russo

He is the erudite and mature older brother who gets straight "A"s. He often tries to stop Alex's crazy schemes from becoming complete disasters, and sometimes unwittingly gets involved in these schemes. Justin is often the subject of sarcastic remarks made by Alex, due to his intelligence, his love of science fiction and other quirks. He is Alex's primary target of jealousy, because he surpasses her in almost everything. Justin is, out of the three, the most responsible. He is very cynical and highly intelligent and is, in many respects, the polar opposite of the immature and mischievous Alex. At times, it is shown that Max sees him as a role model and that his parents are really proud of him.

The Grand Finale reveals that he appeared to have won the wizard competition, but before he accepts his full wizarding powers, he explains what really happened. Alex was in the lead, but when Justin caught his foot in a tree root, she came back to help him out. She would have won, so he tells this to Professor Crumbs. Alex becomes the family wizard. However, Professor Crumbs announces his retirement, and grants Professor Justin Russo the title of Headmaster of Wiz Tech, giving him his own set of full wizard powers. (It isn't made clear whether Professor Crumbs transfers his own full powers to Justin, or if he creates a new set of powers)

  • Adorkable: He has nerdy hobbies and likes comics and action figures. He desperately tries to look cool in front of girls, but what make them like him are usually his nerdy traits.
  • Always Someone Better: Than Alex.
  • Badass Bookworm: When it comes to knowledge, Justin knows more than some people learn in a life time, he loves reading and constantly tests himself, to the point he fitted his room so he's constantly studying. However put him in a fight or against a dangerous opponent, and he can still walk out victorious. He's particularly dangerous if you put those he cares about in danger.
  • Berserk Button: Breaking Alex's heart.
  • Beware the Nice Ones: Justin normally comes across as the nicest guy in the world and most of the time he is, but he does have a darker side. When angered or offended he can turn quite cruel. He also can quite selfish and is slow to forgive.
  • Big Brother Instinct: In most episodes he either fixes Alex's mistakes or saves her. And she always expects him to do it.
  • Big Brother Mentor: Constant bickering, fighting and one upping aside, Justin does fall into this at times, and as much as Alex dislikes admitting it, she does value and listen to his advice.
  • Brainy Brunette: Probably the smartest guy in the show, and has dark brown hair.
  • Butt Monkey: For Alex, occasionally Max, when Alex brings him around.
  • Cain and Abel: The Abel to Alex's Cain, most of the time.
  • Captain Ersatz: The one and the only Harry Potter in "Saving Wiztech" episode.
  • The Chew Toy: Again, for Alex.
  • Chick Magnet: He's not only Harper's, but a lot of girls' magnet (including vampires, werewolves and centaurs). In "Family Game Night", a girl crushed on him so badly, that he wanted to get rid of her by flirting with Alex (who was controlled by Harper's brain) and by making Alex act rude towards her.
  • Chronic Hero Syndrome: When it's about Alex. In an episode he even follows her around and tries to make her ask for his help. He succeeds.
  • Cool Loser: Justin's handsome, tall, charming, intelligent and friendly, and yet he's still treated as if he's a looser.
  • Crazy-Prepared: Due to his constant studying, he is pretty much prepared with a spell for any occasion, even one for turning pillows into feet (which ended up coming in useful).
  • Deadpan Snarker: To a lesser extent.
  • Determinator: Justin has incredible levels of determination, its thanks to this that he built up his great knowledge of spells and magic. It likewise stems to academia and even physical challenges, he outright refuses to give up until he is the best.
  • Ditzy Genius: While he does well academically, he lacks common sense. When Jerry asked tasked him with trying to find ways to make the sub shop profitable, He brings out his "budget binder". A book filled with terrible money saving ideas. Mainly customers having to share normally disposable items like straws and napkins. It goes as poorly one would expect. Often prone to holding the Idiot Ball and Epic Fail.
  • Epic Fail: Destroying the family wizard's robe. It must be seen to be believed.
  • Foolish Sibling, Responsible Sibling: The Responsible to Alex and Max's Foolish.
  • Gray Eyes: Of the sensitive and intelligent kind.
  • Hollywood Dateless: Lampshaded, Justin points out just how many girls he actually has dated and wonders why people act like him getting a date is a great achievement.
  • Hollywood Nerd: Granted his past times and mannerisms push him closer, but really he doesn't look anything close to the part.
  • The Hunter: Following graduating basic training, Justin takes up Monster hunting (which managed to seriously improve his skills) he is presently the last one alive, thanks to Max summoning thousands of monsters who killed all the other ones.
  • Idiot Ball: Reveals the existence of Wizards to the Government because he was gullible enough to believe that they'd be used to fight off an Alien Attack.
    • And why did he believe them about aliens attacking? Because they had a recording of the "aliens" talking...in the language Justin and his friends made up. When Alex pointed out the problems with the logic on this his response was "It was real. It had static."
  • Improbable Aiming Skills: Justin is a crack shot with an alien blaster he picks up off the ground.
  • Insufferable Genius: Justin is kind, but he is also very arrogant. His pride is greatest flaw, and often what brings his failure.
  • Invisible Streaker: He becomes invisible in "Justin's Little Sister".
  • Kid-anova: Despite being kind of a nerd, he's popular with girls.
  • Knight Templar Big Brother: Most notable in "Wizards vs. Werewolves". He fights off a freaking fully transformed WEREWOLF because he thought that Alex was in danger.
  • The Lancer: To Alex.
  • Lovable Nerd: Usually Adorkable and a nice person, at least when he's not being smug or self-centered.
  • Love Makes You Evil: In the Angel story arc.
  • Love Martyr: To Alex.
  • Mad Scientist: "The Franken-Girl IS ALIVE!"
  • Mook: For Gorog in "Wizard vs angels".
  • Morality Pet: For Alex And Rosie.
  • Mr. Fanservice: Be honest, David Henrie is hot.
  • Nerds Are Sexy: Both in and out of verse Justin gets a lot of attention from the ladies.
  • No Respect Guy: Is regularly humiliated, ignored and disregarded by others, this can really make him angry.
  • The Not-Love Interest: Alex's.
  • Only Sane Man: He is the only one who thinks clearly and logically when it's necessary.
  • Properly Paranoid: At times, his fears of misusing magic or the dangers of using objects they don't understand often prove to be completely in the right. Likewise he was spot on about Ronald Longcape Jr being evil, cause his father was.
  • Put on a Bus: In the Alex vs. Alex special, he is mentioned heavily but not actually seen. At the time, David Henrie was working on another movie, but the scheduling conflicts were impossible to rework, so he chose not to return.
  • Red Oni, Blue Oni: The blue to Alex's red.
  • The Rival: He will be Alex's and Max's rival in the wizard contest and he is, at the moment, Alex's rival in many ways.
  • Savvy Guy, Energetic Girl: Savvy Guy to Alex's Energetic Girl.
  • Sensitive Guy and Manly Man: Manly Man to Zeke's Sensitive Guy.
  • Serious Business: Anything and everything that interests Justin.
  • Shirtless Scene: In "Wizards On Deck with Hannah Montana".
  • Sibling Yin-Yang: With Alex.
  • The Smart Guy: Of the group Justin is the smartest, and is often the one who formulates the solutions to there problems.
  • Smug Snake: Occasionally in the series, very much so in the movie, but he got better.
  • Straight Man: Quite often to Max or Zeke.
  • Student Council President: Is president of multiple school clubs, and extra curricular activity groups.
  • Tall, Dark and Handsome and Snarky: The bookworm type.
  • Teen Genius: They guy built an engine that ran on Water, his own monster with his computers brain, created his own spell and know just about every subject in academia all before eighteen.
  • Took a Level in Badass : Especially in The Movie. Plus, after season three started, he has become a Monster Hunter and so is being trained in hand to hand combat, and he is exceedingly proficient. Best examples are in "Wizards vs Werewolves'', where he holds his own against the fully transformed werewolf Mason, and in "Western Show", when he battles and defeats up to three armed cowboys with his bare hands.
  • Took a Level in Jerkass:
    • In "Alex's Logo" he acts like this towards Alex, when he turns the entire school against her, just because he doesn't like the fact that Alex has received the Citizen Ship Award. And he is actually amused when all the students give her deadly glares and want to throw things at her.
    • Again in "Who Will Be The Family Wizard?" as well: He does not take the cancellation of the Wizard competition very well and takes out his anger over it on Alex. Granted, it was her fault, but he could have been a little less of an asshole about it considering that she was trying to save the life of his best friend. (Something you would think he would be in support of.)
  • Vitriolic Best Buds: See Alex.
  • Weak, but Skilled: Justin is the most hard working of the siblings, but it's also frequently shown that both Alex and Max are Brilliant but Lazy. This ultimately ends up being an Earn Your Happy Ending, because his status as a top student results in him becoming the new Dean of Wiztech.
  • What Beautiful Eyes: From Harper's point of view. Also, Justin's eyes are gray green.

Max Russo

Jake T. Austin

The youngest of the three Russo siblings, he is the naive younger brother, who at the beginning of the series is an underachiever (when it comes to wizard school), being far behind his siblings in his magic lessons (as seen in "Potion Commotion"). Max is a witty, cheeky boy with a very imaginative and out-going personality. Like Alex, Max is often depicted as a slacker and is been known to use magic mischeviously. He is very naive and has a short-attention span. His mother, Theresa,sometimes treats him like the baby of the family. He sometimes assists his sister Alex in pulling pranks on their brother, Justin.

The Grand Finale reveals that he did not win the wizard competition, but Jerry tells him that he will inherit the family business some day.

  • Annoying Younger Sibling: To Alex and Justin at times.
  • Badass Adorable: As Maxine. She not only beats the crap out of Justin, she weaponizes her cuteness on more than one occasion.
  • Bunny-Ears Lawyer: Max is weird and a bit dim (he misspelled his own name) but at the same time he can sometimes offer good advice and isn't as oblivious as he appears to be.
  • Cannot Tell a Joke: Max is the reigning king of hilariously-inappropriate comedy timing.
  • Cheerful Child: At the beginning of the series. Later he enters Justin's and Alex's world.
  • Consolation Prize: Between him and his siblings, he's the only one who is now a mortal. Alex won the competition, and Justin is the new Headmaster of Wiz Tech. However, to keep his spirits up, Jerry tells Max that he will some day inherit the family business. Max is clearly not pleased, but tries to stay optimistic about it anyway. One wonders if he'll put Rice-A-Roni on the menu.
  • Cloudcuckoolander: Easily the biggest example in the series.
  • Comedic Sociopathy: Gets up there with Alex as the series progresses.
  • The Ditz: Or so he seems.
  • Dumbass Teenage Son: He misspelled his own name.
  • Fearless Fool: In an episode it is mentioned that Max isn't afraid of anything, due to the fact that he loses his conscience.
  • Flanderization: From Cloudcuckoolander to Too Dumb to Live. As of the Season 4 premiere, he reveals that his descent into idiocy is all an act, as he figured that if he acted this way, but let being a wizard slip out, no one would believe him.
  • Foolish Sibling, Responsible Sibling: The Foolish to Justin's Responsible.
  • Gender Bender: As Maxine.
  • Heh Heh, You Said X: In "Future Harper", he laughs when Justin constantly says the word I.P.P.
  • Heroic Wannabe: In "Alex's Brother, Maximan".
  • Hidden Depths: In "My Two Harpers", unlike Jerry or Justin, Max demonstrates a great deal of business savvy about the sub shop - such as thinking to open a drive thru to the Wizard World and the limits of a small staff. This will serve him well as it's revealed that Jerry wants him to run the sub shop since he doesn't have magic anymore
  • Kids Are Cruel: At the beginning of the show.
  • Laser-Guided Karma: Usually because when he does crazy things it all implodes on him and he ends up punishing himself.
  • Obfuscating Stupidity: In the Season 4 premiere episode, Max reveals that he has been doing this.
  • Out of Focus: From Season 2 onwards, majority of the main plot began to focus more on Alex and Justin's relationship. Max ends up getting pushed to the side plots.
  • Plucky Comic Relief: His main role for the first few seasons developed further after that, but still not all gone.
  • The Rival: His brother's and sister's rival in the wizard contest.
  • Sarcasm-Blind: Nearly always.
  • Screw the Rules, I Have Supernatural Powers!: Will Certainly try this, but it doesn't often work the way he planned.
  • Sidekick: Justin's, in "Franken Girl".
  • Small Name, Big Ego: To a lesser extent.
  • The Unfavourite: Not an obvious case since his parents love him as much as Justin or Alex, But it is clear in the finale that neither of his parents want him to or believe he will win the family compitition. His father even used the idea of him winning by default as part of Alex and Justins legal defense.
  • Took a Level in Dumbass: He starts to act crazier and more dumb as time goes on
    • However, he reveals in the Season 4 premiere that this was a ploy the whole time, as he figures that if he's seen as crazy then no one would believe him if he accidentally revealed his secret, since he says & does crazy things all the time. Granted, he is still a little dumber than before, but not as much as he leads people to believe.
  • Took a Level in Jerkass: When he loses his Conscience.
  • Trickster: Not as notable as Alex, but he still pulls pranks once in a while along with her.
  • Wacky Guy: Oh yes, indescribable as anything else. He enjoyed swimming in his own rubbish.
  • Wild Card: He is on Justin's side. Or Alex's side. Or none.
  • Youngest Child Wins: In the Season 4 premier, Max is the only one of the Russo siblings who kept his place in the wizard competition after Justin and Alex revealed magic to the world. This ends up getting subverted with a vengeance in the finale. Max is the only one who doesn't get to keep his powers. Alex wins the competition and Justin is named the new Dean of Wiztech.

Jerry Russo

David DeLuise

Jerry is the father of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with his wife Theresa (whom he accidentally insults on occasion). He is also a former wizard, who chose to give up his powers to marry his wife Theresa, a mortal, due to a rule forbidding wizards to marry mortals.Jerry Russo is the average father. He is stern, protective and is annoyed by Alex and Max constantly, and even by Justin occasionally. Unlike his children, he does not have powers any more; nonetheless, his children inherited their powers from him.

  • Amazingly Embarrassing Parent: Alex seems to think so (and Justin has gone there himself, but not without cause).
  • And Starring: "And David Deluise".
  • Angrish: Usually brought on by Alex.
  • Berserk Button: Standing between him and food.
  • Big Eater: He certainly loves food.
  • Bumbling Dad: On and off.
  • Casanova Wannabe: In the movie when he was "single".
  • Digging Yourself Deeper: When he tells something nice to his wife it sometimes comes out wrong. Then he tries to clarify it, but he just makes things worse.
  • Happily Married: He and Theresa are actually a fairly realistic example of how a happy marriage isn't a perfect one.
  • Only Sane Man: At times, he certainly gives sound advice on not misusing powers and is generally a good voice of reason.
  • Overprotective Dad: Even learning his daughter was dating a werewolf didn't in the slightest deter him from giving him the "I'll make you pay if you ever hurt her" speech.
  • Papa Wolf: Jerry has shades of this.
  • Reasonable Authority Figure: Wacky moments aside, generally he is a supportive father who often gives sound advice to his children.
  • So Proud of You: He often gives this line to Justin. And sometimes to Alex when she actually does a right thing.
  • Took a Level in Jerkass: The episode "Wizard for a Day". First, when the aliens demand the milkshake machine, he tells them that Max is the machine. Next, as the aliens are shooting their lasers and the rest of the Russos are hiding behind the counter, Jerry is forced to choose between saving his beloved family and his precious milkshake machine. Guess which one he picked. Finally, he tries to use Merlin's hat to teleport himself to Hawaii. Yeah, that's father of the year for ya.
  • Ugly Guy, Hot Wife: Ugly Guy to Theresa's Hot Wife.

Theresa Russo

Theresa is the mother of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with her husband Jerry; and is also the slightly more serious one out the couple. Theresa Russo is a typical mother. She's fussy, caring and can be pretty embarrassing. Unlike her children, she is a mortal. She is overprotective of Justin and Max. She tries to relate with her kids, but it doesn't always work.

Harper Finkle

She is the best friend of the show's main character Alex Russo and is often known for her outrageous fashion ensembles that she designs herself. Harper is a typical teenage girl: kind, smart, a bit dorky and a fashion lover. She is very optimistic, though a little insecure at times. Harper has an extremely large and often (extremely) obsessive crush on Alex's brother, Justin.

  • Adorkable: She's cheerful, dorky, kind, a bit naive and known for her outrageous (and often ridiculous) fashion sense.
  • Berserk Button: Being called a bad friend.
  • Beta Couple: With Zeke, once she (more or less) gives up her crush on Justin.
  • Beware the Nice Ones: As sweet as they come, but get on her bad side and your be sorry.
  • Bunny-Ears Lawyer: All her silliness aside, she is generally good at several things, for instance she makes all her own clothes and is very good at school.
  • Cloudcuckoolander: Much less prominent in her than in Max and Zeke, but it's still there.
  • Catchphrase: Harper yells "See you in P.E.!" when making a hasty exit.
  • Rejection Affection: Harper isn't at all put off by Justin's disinterest.
  • Rummage Sale Reject: Most of her outfits, which she makes herself.
  • Sad Clown: Every now and then, she is hinted to be this.
    Harper: You are a Maddy. Happies and Maddies just don't get along.
    Alex: Well, I get along with you and you're a Happy.
    Harper: Oh, dear, only on the outside. That's why we work.
  • Seemingly Wholesome '50s Girl: When they go to the 50s, she becomes the most popular girl in school in a matter of days
  • Self-Proclaimed Love Interest: She would routinely talk about her (imagined) relationship with Justin and claim that any other girl Justin dated was only a temporary fascination and that he would eventually find his way back to her.
  • Stalker with a Crush: On Justin.
  • Stepford Smiler: Lampshaded in "Positive Alex" when Alex calls her a "Happy" and she says "Only on the outside. That's why we work." And in "Third Wheel" we get to see what happens when the smile slips.
  • Straw Loser: How weird and socially awkward Harper is in general. And then there's the ultra-dorky outfits she always wears so that Alex can look cool and fashionable by comparison.
  • Tomboy and Girly Girl: Girly Girl to Alex's Tomboy.
  • Unfazed Everyman: Following finding out her best friend and there family are wizards.
  • Vitriolic Best Buds: Type 1 with Alex. As the bottom, although in later episodes she has begun to grow a spine moving in the direction of Type 2.
    Alex: When have I ever kept secrets from you?
    Harper: WIZ-ard!
    Alex: You're never going to let that go are you?
    Harper: No.
  • Yandere: Towards Justin. Thankfully, she lost this trait before her interest in Zeke.

     Recurring characters 

Zach "Zeke" Beekerman

Dan Benson

He is a friend of Justin's. He is one grade higher than Justin and is considered "cool", yet nerdy. He attends Tribeca Prep and is in advanced chemistry along with Justin. He is also part of an "alien language" club; he and Justin often "speak alien" to each other.

Juliet Van Heusen

She is an immortal vampire who falls in love with Justin while he spies for his parents restaurant. The two fight their parents for their love (similar to Romeo and Juliet, but with a happier ending) and soon, are allowed to date despite the restaurant feud between their different families. When she was born, her parents let her have a soul so she could socialize in the mortal world, which makes her nice and down-to-earth, as oposed to most vampires, who are usually heartless and cunning.

Mason Greyback

Gregg Sulkin

He is a transfer student from England, perfect in every way except for his artistic vision, and Alex's first true love. He turns out to be a werewolf and breaks Alex's heart when he shouts out that he loves Juliet. In the end, he repents for breaking Alex's heart and proves he does love Alex, after all.

  • Hot-Blooded: Mason does have a temper, and it can cause him to seriously loose control of his wolf side.
  • Interspecies Romance: With Alex.
  • Love Interest: Alex's.
  • Mayfly-December Romance: With Alex.
  • Mysterious Past: Not much is elaborated on what his life was like before he met Alex, aside from him winning a dog show in London several hundred years ago, and dating Juliet.
  • Our Werewolves Are Different: Most notably, the full moon only causes him to transform into werewolf form, but doesn't make him become crazy or violent like werewolves in other stories.
  • Undying Loyalty: According to him, this is a common trait of all werewolves, which is why he shouted that he loved Juliet, as the two had dated previously.
  • Wolf Man: His partial wolf side resembles Lon Chaney Jr's original wolf man, although his full wolf side is much more monstrous.

Mr. Larritate

Bill Chott

He is the principal of Tribeca Prep Sr. High School, which is shown when he calls Alex into the principal's office. He also admires Justin and often compares Alex to him.

Gigi

Skyler Samuels

She is (or at least, was) Alex's rival. She has tried to embarrass Alex ever since they were in kindergarten when Gigi spilled juice on Alex's mat during naptime and said Alex had an "accident".

Dean Moriarty

Daniel Samonas

He is Alex's boyfriend in the second season. He makes temporary tattoos in the boy's bathroom and is interested in cars. Dean is shown as a "bad boy", and Justin and Harper do not approve of him at first.

  • All Girls Want Bad Boys: As bad as you're likely to get on the Disney Channel. It's Alex that's really the "bad" one in the relationship, on several levels. The worst thing he does is....temporary tattoos!
  • Bad Butt: Considered in verse quite tough, and does do a drag race, but really only fitting with Disney standards.
  • Love Interest: Alex's.
  • Morality Chain: In one episode Alex's love for Dean is what prevents her from turning evil.
  • Shout-Out: To On the Road

Kelbo Russo

Jeff Garlin

Jerry's brother. He was given Jerry's powers, when he married Theresa.

  • Too Dumb to Live: Hence why Jerry gave him his powers (other than him marrying Theresa) as he didn't feel he could live without them.

Stevie Nichols

Hayley Kiyoko

A young wizard Alex brefriends. She is almost the perfect friend for her. Turns out she is aparently evil and has a diobolical plot to bring an end to the wizard competition, effecticvly making her the Big Bad of season 3. She is killed, but later ressurected and had a Heel-Face Turn.

Rosie

Leven Rambin

A literal Angel, who falls in love with Justin and visa versa. They had a romantic relationship although it turns out she is really a demon (referred to as Angel of darkness) and The Mole for Gorog. Justin decides to become one as well and help Gorog to stay with Rosie. After a showdown with Alex, Justin has a Heel Realization and uses his love to redeem Rosie.

  • Blondes Are Evil: She turns out to be evil, but Justin being in love with her turns her good, meaning in the end she subverts this.
  • The Corrupter: Her presence turns people darker, and her purpose was to corrupt Justin for her Master Gorog.
  • Love Redeems: Her relationship with Justin causes her to turn good.
  • The Mole: In Justin's class, she's posted there to seduce him.

Chase Riprock

Nick Roux

Master Gorog

John Rubenstein

The equivelant of Satan of the show (and many other show's). This makes him the Big Bad/Greater Scope Villain. He is introduced in season four with a plan to turn the world evil by stealing the Moral Compass, which he uses Justin and Rosie for, but was ultimatly defeated. He also has a Plan B to take over the Wizard world, and spy's on the Russos incognitto throughout the season. As he puts the plan into action he is killed by all three Russo children.

    Movie Characters 

Archie

A former wizard who sets out to find a magical stone of dreams to turn his girlfriend Giselle back to her human form.
  • Affably Evil/Anti-Villain: He's a polite and friendly fellow and not really all that evil - he's just devoted to Giselle and serves her because he loves her, and he dislikes the negative consequences this brings.
  • The Dog Bites Back: When he realises Giselle doesn't have any regard for him as he does for her, he finally gets fed up with her selfish cruelty and redoes her Karmic Transformation - even commenting that he actually likes her better as a bird.
  • The Dragon: To Giselle.
  • Foil: To the Russos - his love for Giselle is superficial (since she has nothing good in her personality) and unrequited, with a lot of abuse dishout out his way; the Russo siblings might clash, but they actually care for each other and the abuse is Comedic Sociopathy at best.
  • Heel-Face Turn: In the end he turns on Giselle, even giving the wishing stone to Theresa so she can bring her children back.
  • Love Makes

Giselle

A former wizard, who was turned into a parrot as a punishment for something and relies on her boyfriend Archie to free her with the Stone of Dreams.

Domminic

An evil Wiztech member who has a plan to trap all mortal beings in beads and take over the world. He carries out this plan by splitting Alex's positive and negative traits into seprate entities. He turns out to be Gorog's nephew and may be part Angel of Darkness.
  • Villain Ball: He lampshades that he shouldn't have used the leaning Tower of Pisa as his base of opperations.

Francesca

An Italian cousin of the Russos. She doesn't speak English, which is unfortunate, because Max has a crush on her.

    Tropes associated with other characters: 
  • Really 700 Years Old: Played for Laughs. Prof. Crumbs considers 800 years old to be young, and was an adult when the wheel was invented, making him nearly as old as Juliet. Rudy Tootie, who is over 2000, makes fun of how old he is. And of course there's Juliet's parents.
  • Sibling Team: Justin/Alex, Justin/Max, Alex/Max, Justin/Alex/Max.