"I'm Alex Russo, and my hobby is I like to poke things with a stick, ...but I haven't figured out how to make money with that yet so I'm in school."
The middle child and only female out of the three Russo siblings. She is sly, outgoing, and usually underachieves when it comes to regular high school. She often gets into trouble because of her constant schemes (usually involving magic). She likes to make fun of her older brother, Justin, with whom she has a really close, complex relationship and she gets along with her younger brother, Max, the two of them occasionally being shown pulling pranks together. It is implied that she is her father's favorite child and that she shares a tight bond with her mother, although they sometimes have disputes due to Alex's rebellious and disobedient personality.The Grand Finale reveals that she becomes the family wizard. She was about to win, but went back to free Justin from a tree root that caught his foot. It appeared to everyone else that Justin won, but before he accepted, he told Professor Crumbs and everyone else what happened. He gives the title to Alex, who after some coaxing from Justin, accepts and is embraced as the true winner.
Didn't Think This Through: Let's face it, a lot of the problems that Alex faces (and causes) just wouldn't happen if she actually thought things through and considered the consequences beforehand.
Even Evil Has Standards: She's not exactly evil per se, but she certainly isn't kind for the most part. Regardless, there are some lines that even she won't cross. When she's forced to join the Happy Helpers Club in "Alex Does Good," she is absolutely horrified that they only do mundane tasks such as pushing elevator buttons for other people rather than actual good deeds, and only do so for rewards.
Flanderization: In the beginning of the series, she's just a mischievous, prankish, lovable jerk. By the end of Season 3, she becomes an antisocial, UnsympatheticNoble Demon, with no respect for morals and any kind of rules. The only thing that saves her from becoming a straight Villain is the fact that she seems sometimes to care about her family and friends, and fight people who are even worse.
Was also more of a tomboy in early episodes. Its shown early on that she hated high heels, though in later episodes she wears them quite frequently, her dress and style also is significantly more girly than in earlier episodes. She still exhibits some tomboyish traits later at least personality wise.
Graceful Loser: In the Grand Finale, she takes her loss to Justin really well, contrary to what one would expect given her personality. The loss doesn't stick though. Justin reveals that she was the rightful winner of the competition, but she sacrificed her victory to help Justin.
Middle Child Syndrome: Justified in that it explains why Alex does what she does (she's not only the middle child but a daughter), and inverted/lampshaded in the episode where Aunt Megan is introduced.
Morality Pet: Her family, especially Justin. Also Dean before he left.
Narcissist: Most prevalent in an episode where drank both halves of a love potion but she is pretty narcissistic regularly.
Nightmare Fetishist: She definitely has an attachment to darker things, to the point where even Harper told her she had a lot of scary stuff in her head.
She Is All Grown Up: Both shown straight and played with; she is definitely a very beautiful young woman, but the fact that she is grown up causes some pain in a Season Four episode where Jerry seems to overlook her for a temporary female Max, who becomes the new 'Daddy's little girl'.
Technician Versus Performer: The Performer to Justin's Technician, this is actually the root of her and Justin's rivalry, while he has studied his whole life to do magic perfectly, she is able to out of the blue do advanced magic having the most talent of the three.
Vitriolic Best Buds: A Type 2 relationship with Justin and a Type 1 with Harper although in later episodes Harper has been getting more willing to call Alex on her crap, moving it in the direction of a Type 2.
He is the erudite and mature older brother who gets straight "A"s. He often tries to stop Alex's crazy schemes from becoming complete disasters, and sometimes unwittingly gets involved in these schemes. Justin is often the subject of sarcastic remarks made by Alex, due to his intelligence, his love of science fiction and other quirks. He is Alex's primary target of jealousy, because he surpasses her in almost everything. Justin is, out of the three, the most responsible. He is very cynical and highly intelligent and is, in many respects, the polar opposite of the immature and mischievous Alex. At times, it is shown that Max sees him as a role model and that his parents are really proud of him.The Grand Finale reveals that he appeared to have won the wizard competition, but before he accepts his full wizarding powers, he explains what really happened. Alex was in the lead, but when Justin caught his foot in a tree root, she came back to help him out. She would have won, so he tells this to Professor Crumbs. Alex becomes the family wizard. However, Professor Crumbs announces his retirement, and grants Professor Justin Russo the title of Headmaster of Wiz Tech, giving him his own set of full wizard powers. (It isn't made clear whether Professor Crumbs transfers his own full powers to Justin, or if he creates a new set of powers)
Chick Magnet: He's not only Harper's, but a lot of girls' magnet (including vampires, werewolves and centaurs). In "Family Game Night", a girl crushed on him so badly, that he wanted to get rid of her by flirting with Alex (who was controlled by Harper's brain) and by making Alex act rude towards her.
Chronic Hero Syndrome: When it's about Alex. In an episode he even follows her around and tries to make her ask for his help. He succeeds.
Idiot Ball: Reveals the existence of Wizards to the Government because he was gullible enough to believe that they'd be used to fight off an Alien Attack.
And why did he believe them about aliens attacking? Because they had a recording of the "aliens" talking...in the language Justin and his friends made up. When Alex pointed out the problems with the logic on this his response was "It was real. It had static."
Only Sane Man: He is the only one who thinks clearly and logically when it's necessary.
Put on a Bus: In the Alex vs. Alex special, he is mentioned heavily but not actually seen. At the time, David Henrie was working on another movie, but the scheduling conflicts were impossible to rework, so he chose not to return.
Took a Level in Badass : Especially in The Movie. Plus, after season three started, he has become a Monster Hunter and so is being trained in hand to hand combat, and he is exceedingly proficient. Best examples are in "Wizards vs Werewolves'', where he holds his own against the fully transformed werewolf Mason, and in "Western Show", when he battles and defeats up to three armed cowboys with his bare hands.
In "Alex's Logo" he acts like this towards Alex, when he turns the entire school against her, just because he doesn't like the fact that Alex has received the Citizen Ship Award. And he is actually amused when all the students give her deadly glares and want to throw things at her.
Again in "Who Will Be The Family Wizard?" as well: He does not take the cancellation of the Wizard competition very well and takes out his anger over it on Alex. Granted, it was her fault, but he could have been a little less of an asshole about it considering that she was trying to save the life of his best friend. (Something you would think he would be in support of.)
The youngest of the three Russo siblings, he is the naive younger brother, who at the beginning of the series is an underachiever (when it comes to wizard school), being far behind his siblings in his magic lessons (as seen in "Potion Commotion"). Max is a witty, cheeky boy with a very imaginative and out-going personality. Like Alex, Max is often depicted as a slacker and is been known to use magic mischeviously. He is very naive and has a short-attention span. His mother, Theresa,sometimes treats him like the baby of the family. He sometimes assists his sister Alex in pulling pranks on their brother, Justin.The Grand Finale reveals that he did not win the wizard competition, but Jerry tells him that he will inherit the family business some day.
Badass Adorable: As Maxine. She not only beats the crap out of Justin, she weaponizes her cuteness on more than one occasion.
Consolation Prize: Between him and his siblings, he's the only one who is now a mortal. Alex won the competition, and Justin is the new Headmaster of Wiz Tech. However, to keep his spirits up, Jerry tells Max that he will some day inherit the family business. Max is clearly not pleased, but tries to stay optimistic about it anyway. One wonders if he'll put Rice-A-Roni on the menu.
Hidden Depths: In "My Two Harpers", unlike Jerry or Justin, Max demonstrates a great deal of business savvy about the sub shop - such as thinking to open a drive thru to the Wizard World and the limits of a small staff. This will serve him well as it's revealed that Jerry wants him to run the sub shop since he doesn't have magic anymore
The Unfavourite: Not an obvious case since his parents love him as much as Justin or Alex, But it is clear in the finale that neither of his parents want him to or believe he will win the family compitition. His father even used the idea of him winning by default as part of Alex and Justins legal defense.
However, he reveals in the Season 4 premiere that this was a ploy the whole time, as he figures that if he's seen as crazy then no one would believe him if he accidentally revealed his secret, since he says & does crazy things all the time. Granted, he is still a little dumber than before, but not as much as he leads people to believe.
Trickster: Not as notable as Alex, but he still pulls pranks once in a while along with her.
Wild Card: He is on Justin's side. Or Alex's side. Or none.
Youngest Child Wins: In the Season 4 premier, Max is the only one of the Russo siblings who kept his place in the wizard competition after Justin and Alex revealed magic to the world. This ends up getting subverted with a vengeance in the finale. Max is the only one who doesn't get to keep his powers. Alex wins the competition and Justin is named the new Dean of Wiztech.
Jerry is the father of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with his wife Theresa (whom he accidentally insults on occasion). He is also a former wizard, who chose to give up his powers to marry his wife Theresa, a mortal, due to a rule forbidding wizards to marry mortals.Jerry Russo is the average father. He is stern, protective and is annoyed by Alex and Max constantly, and even by Justin occasionally. Unlike his children, he does not have powers any more; nonetheless, his children inherited their powers from him.
So Proud of You: He often gives this line to Justin. And sometimes to Alex when she actually does a right thing.
Took a Level in Jerkass: The episode "Wizard for a Day". First, when the aliens demand the milkshake machine, he tells them that Max is the machine. Next, as the aliens are shooting their lasers and the rest of the Russos are hiding behind the counter, Jerry is forced to choose between saving his beloved family and his precious milkshake machine. Guess which one he picked. Finally, he tries to use Merlin's hat to teleport himself to Hawaii. Yeah, that's father of the year for ya.
Theresa is the mother of Alex, Justin and Max Russo and co-owner of the Waverly Sub Station, with her husband Jerry; and is also the slightly more serious one out the couple. Theresa Russo is a typical mother. She's fussy, caring and can be pretty embarrassing. Unlike her children, she is a mortal. She is overprotective of Justin and Max. She tries to relate with her kids, but it doesn't always work.
Why Did It Have to Be Snakes?: In "Cast-Away (To Another Show)", Theresa insists on wearing a life-jacket on a docked ship and is apprehensive in general about water. Justin is surprised, noting that she won a number of swimming medals in high school.
"Why do you think I was so fast? I couldn't wait to get out of the water!"
She is the best friend of the show's main character Alex Russo and is often known for her outrageous fashion ensembles that she designs herself. Harper is a typical teenage girl: kind, smart, a bit dorky and a fashion lover. She is very optimistic, though a little insecure at times. Harper has an extremely large and often (extremely) obsessive crush on Alex's brother, Justin.
Self-Proclaimed Love Interest: She would routinely talk about her (imagined) relationship with Justin and claim that any other girl Justin dated was only a temporary fascination and that he would eventually find his way back to her.
Vitriolic Best Buds: Type 1 with Alex. As the bottom, although in later episodes she has begun to grow a spine moving in the direction of Type 2.
Alex: When have I ever kept secrets from you? Harper: WIZ-ard! Alex: You're never going to let that go are you? Harper: No.
Yandere: Towards Justin. Thankfully, she lost this trait before her interest in Zeke.
Zach "Zeke" Beekerman
He is a friend of Justin's. He is one grade higher than Justin and is considered "cool", yet nerdy. He attends Tribeca Prep and is in advanced chemistry along with Justin. He is also part of an "alien language" club; he and Justin often "speak alien" to each other.
She is an immortal vampire who falls in love with Justin while he spies for his parents restaurant. The two fight their parents for their love (similar to Romeo and Juliet, but with a happier ending) and soon, are allowed to date despite the restaurant feud between their different families. When she was born, her parents let her have a soul so she could socialize in the mortal world, which makes her nice and down-to-earth, as oposed to most vampires, who are usually heartless and cunning.
Badass Adorable: A beautiful, sweet, kind-hearted vampire who can kick some serious werewolf ass.
Living Forever Is Awesome: Downplayed but still present. She dated Julius Caesar and she still hasn't tired of finding a new boyfriend, but proms get boring after the first hundred or so and it's hard for a new boyfriend to surprise or impress her.
He is a transfer student from England, perfect in every way except for his artistic vision, and Alex's first true love. He turns out to be a werewolf and breaks Alex's heart when he shouts out that he loves Juliet. In the end, he repents for breaking Alex's heart and proves he does love Alex, after all.
He is Alex's boyfriend in the second season. He makes temporary tattoos in the boy's bathroom and is interested in cars. Dean is shown as a "bad boy", and Justin and Harper do not approve of him at first.
All Girls Want Bad Boys: As bad as you're likely to get on the Disney Channel. It's Alex that's really the "bad" one in the relationship, on several levels. The worst thing he does is....temporary tattoos!
A young wizard Alex brefriends. She is almost the perfect friend for her. Turns out she is aparently evil and has a diobolical plot to bring an end to the wizard competition, effecticvly making her the Big Bad of season 3. She is killed, but later ressurected and had a Heel-Face Turn.
Badass Normal: Defeated Mason in werewolf form without magic or weapons.
The equivelant of Satan of the show (and many other show's). This makes him the Big Bad/Bigger Bad. He is introduced in season four with a plan to turn the world evil by stealing the Moral Compass, which he uses Justin and Rosie for, but was ultimatly defeated. He also has a Plan B to take over the Wizard world, and spy's on the Russos incognitto throughout the season. As he puts the plan into action he is killed by all three Russo children.
Big Bad: Of his two arcs in Season 4, "Wizards vs. Angels" and the "Apartment 13B" saga.
A former wizard who sets out to find a magical stone of dreams to turn his girlfriend Giselle back to her human form.
Affably Evil/Anti-Villain: He's a polite and friendly fellow and not really all that evil - he's just devoted to Giselle and serves her because he loves her, and he dislikes the negative consequences this brings.
The Dog Bites Back: When he realises Giselle doesn't have any regard for him as he does for her, he finally gets fed up with her selfish cruelty and redoes her Karmic Transformation - even commenting that he actually likes her better as a bird.
Foil: To the Russos - his love for Giselle is superficial (since she has nothing good in her personality) and unrequited, with a lot of abuse dishout out his way; the Russo siblings might clash, but they actually care for each other and the abuse is Comedic Sociopathy at best.
Heel-Face Turn: In the end he turns on Giselle, even giving the wishing stone to Theresa so she can bring her children back.
It's All About Me: Shown to care only for herself and willing to manipulate Archie, who is utterly devoted to her, without remorse. It comes back to bite her when he realises she cares nothing for him, and his morals lead to a Heel-Face Turn.
Fate Worse than Death: To her at least. She turns back to a parrot and once again has to put up with Archie.
An evil Wiztech member who has a plan to trap all mortal beings in beads and take over the world. He carries out this plan by splitting Alex's positive and negative traits into seprate entities. He turns out to be Gorog's nephew and may be part Angel of Darkness.
Really 700 Years Old: Played for Laughs. Prof. Crumbs considers 800 years old to be young, and was an adult when the wheel was invented, making him nearly as old as Juliet. Rudy Tootie, who is over 2000, makes fun of how old he is. And of course there's Juliet's parents.