It's a slow day at the Littlest Pet Shop. The only people who walk in are those mistaking the store for something else. Bored out of their minds and losing money, Blythe suggests making a commercial using Jasper's help in order to avoid the high production costs needed otherwise. Youngmee and Sue gladly offer their help too, and the three of them wait for further word from Blythe.
The pets get wind of this and imagine what the commercial would be like: Pepper depicts an infinite space filled with shelves and pet supplies where Russell narrates and Pepper demonstrates; Vinnie imagines an urban hip-hop environment with equally over-the-top dialogue, though Minka quickly criticizes it; Sunil intends to incorporate his magic tricks with Penny in presenting the products but promptly chars them both; and Zoe goes into a musical number.
Over at the front area, Blythe and Mrs. Twombly brainstorm their own ideas for the commercial, Blythe on her computer and Mrs. Twombly on paper. Blythe reads Mrs. Twombly's suggestions, but they are all overblown spectacles beyond the capabilities of Blythe and her friends. Blythe is required to reject them all, but Mrs. Twombly doesn't mind, as long as she gets to be in it. As Blythe mentions Jasper being a quiet, laid-back person, Jasper makes his way into the Littlest Pet Shop with a loud wardrobe and an even louder voice with Youngmee and Sue in tow carrying his heavy equipment.
Before long, he sets up his stuff on the other side of the road, with Sue behind the camera and Youngmee handling the clapper. Everyone in the shop, on the other hand, cannot hear the outdoor crew from across the street. Mrs. Twombly steps outside in confusion, ruining the first take, and Blythe does the same later to point out the bad signals from the walkie-talkies, ruining the second take. On the third take, everyone stays inside the shop as Jasper intended, but the camera's battery runs out.
Later, with the first shot done, the camera is moved inside, and Mrs. Twombly is asked to say her lines in front of the camera. She forgets what she's supposed to say and repeatedly mistakes Blythe reading the script to help her remember as the line being finished. Before long, Jasper stomps away in frustration, though not before scolding Blythe for pointing out what Mrs. Twombly is doing wrong.
The next shot involves Blythe and the Littlest Pet Shop day camp regulars, his intention to have the pets sitting in one place. When Blythe suggests having the pets move around like animals would, Jasper snaps back at her for questioning him. He relents, however, and gives each pet his or her own shot of doing whatever makes them special. The pets all find a way to mess up their performances, or lack thereof, except for Zoe, who gets an equipment screw-up instead.
Jasper decides to just use the footage he obtained and make something out of it, leaving the Littlest Pet Shop, along with the rest of his crew. He immediately gets to post-production work and informs Blythe that he will use the footage with his special effects programs to simulate the pets talking but also points out that Mrs. Twombly must be cut from the commercial. Blythe's protests are in vain, however, as Jasper refuses to compromise.
Some other day, when Jasper has finished the commercial, he holds a screening at the Littlest Pet Shop's second floor. Blythe, unable to confront Mrs. Twombly about her lack of presence in the commercial, asks Jasper if he took her suggestions for voices, but Jasper says he turned them down and walks into the screening room without Blythe. The screening begins, and the commercial simply turns out to be Jasper digitally manipulating the pets' footage to speak with static backgrounds, with him voicing all of them himself, including Minka and Zoe. Everyone in the room but Jasper is aghast at his ego all over it. Jasper, not noticing the negative reactions all, has announced that his father pulled some strings and will allow the commercial to air the following day.
An angered Blythe leaves the screening room and heads to the day camp room where she spots Mrs. Twombly crying in the corner slide. Blythe calms her down, and Mrs. Twombly asks if Jasper is always like this, to which Blythe tells her that she's never seen this side of him before. Mrs. Twombly suggests she confront Jasper and get to the bottom of his attitude problem. Blythe heads straight back to the screening room and tells Jasper that making this commercial was supposed to be a team effort and to respect the wishes of everyone involved. Seeing Blythe mad at him makes him realize how he behaved and says that he set that air around him out of fear of failure. He runs out of the building, this time assuring that he will comply with everyone's requests. When it comes time for the commercial to air, Jasper—who is now absent from the screening—has made resourceful use of the failed footage of Mrs. Twombly and has supplied voices for the pets using Blythe's input, albeit with the voices switched. Nevertheless, everyone is satisfied (except Zoe, whose voice is switched with Russell's).
The commercial proves a success, and business picks back up at the Littlest Pet Shop the following day. Mrs. Twombly, now having full faith in Jasper to make something good, presents him with a movie script, which he politely turns down.
This episode contains examples of (YMMV entries go here):
- Accidental Misnaming: Mrs. Twombly accidentally calls Jasper "Brett" out of nervousness.
- Ambidextrous Sprite: The view of the Littlest Pet Shop is not mirrored when reflected off the camera lens.
- Angrish: Jasper starts muttering mostly incomprehensibly after the third take's failure, although one can make out "can't work with" and "frustrating."
- Littlest Pat mumbles some frustrated gibberish when told he's got the wrong shop.
- Breaking the Fourth Wall: At the end of Act 1, Minka looks at the camera, then talks about a "word from our sponsors."
- Break the Cutie: Mrs. Twombly is reduced to tears when she finds out she's been dropped from the commercial.
- Cannot Spit It Out: Blythe is the one person Jasper actually listens to, but she is unable to tell him truthfully how she feels about the project until it's over.
- Ceiling Cling: Sunil tries one to hide from the camera. It doesn't work.
- Chippendales Dancers: Mrs. Twombly's idea for the commercial involved her being surrounded by these.
- Continuity Nod: Chef Henri briefly winds up at the Littlest Pet Shop.
Mrs. Twombly: It seems like everyone comes in here when they're sad, so I thought I'd give it a try...
- Penny Ling fires up her Ocular Gushers like in "Penny for Your Laughs."
- Sunil has not yet gotten over his nervousness when performing for a large audience.
- Penny and Blythe have had their turns crying in the pet slide in the corner. Mrs. Twombly does it in this episode. She even lampshades it:
- A Day in the Limelight: After Sue and Youngmee got their own episodes, it's time Jasper got his own.
- Do I Really Sound Like That?: The pets' reactions to Jasper's first screening. Minka is deeply upset by it.
- Doorstopper: Mrs. Twombly's movie script. It looks to be thicker than a medical encyclopedia.
- Dramatic Irony: Blythe laughs at the idea of a musical number in a commercial right after Zoe thought of one.
- Exposition: Vinnie and Pepper, the two most avid television watchers in the day camp, must explain to Minka what commercials are for.
- Forgetful Jones: Mrs. Twombly has trouble remembering her lines and who is supposed to be saying them.
- Funny Foreigner: Jasper interprets Zoe with a thick Russian accent in his first commercial.
- Gratuitous French: Blythe gets annoyed at Jasper's "Adieu." Even the pets are all angry at him.
- Gratuitous Italian: Chef Henri (despite having a French name).
- Her Code Name Was "Mary Sue": Mrs. Twombly in her commercial idea and presumably her movie script too.
- Hypocritical Humor: Pepper laughs at Minka's silly overdubbed voice, but doesn't find her own funny.
- Inane Blabbering: Jasper's commercial drives Mrs. Twombly to tears, and not in a good way.
- Jekyll & Hyde: Jasper is usually the most laid-back and gentlest of Blythe's friends, but give him a camera, and he will mercilessly force his will upon everyone else.
- Kitschy Local Commercial: Jasper's first commercial is like this, to where most of its test audience took offense to it. Jasper's second commercial is still quite kitschy but with its hamminess cranked way down.
- The Last of These Is Not Like the Others: In Mrs. Twombly's commercial idea where she's surrounded by handsome men, the last one to appear is balding and slightly overweight.
- Leaning on the Fourth Wall: To a lesser degree of fourth wall shenanigans than the above, Sunil wonders if they could have an animated TV series of their own. Vinnie has his doubts.
- Mrs. Twombly's idea for a theme song for the Littlest Pet Shop shares lyrics with the actual show, only remixed as a stereotypical Broadway musical number.
- Leprechaun: Littlest Pat.
- Literal Metaphor: Mrs. Twombly suggests having a literal elephant in the room in the commercial because she thinks it will grab peoples' attention.
- Lovely Assistant: Penny Ling in Sunil's envisionment of the commercial. Also doubles as the straight man for Sunil's magic antics.
- Metaphorgotten: Blythe analogizes making a commercial to keeping a boat afloat—luckily, Blythe stops herself before she gets carried away as she admits she doesn't know much about maintaining a boat.
- Oireland: Littlest Pat plays this up as much as he can.
- Performance Anxiety: Not from Blythe this time, but from Russell, who shivers and curls up into a ball. Sunil too (see Continuity Nod above).
- Prima Donna Director: Jasper becomes one in this episode.
- Rack Focus: Any time the camera starts rolling.
- Shout-Out: In the Cold Open, Blythe and Mrs. Twombly stand around bored, saying "Yup" to each other much like the main characters in King of the Hill.
- Zoe's thought that a director who uses her and doesn't make full use of her is one not worth working with may refer to Norma Desmond's attitude in Sunset Boulevard.
- Shown Their Work: Jasper knows filmmaking terminology and shares it with his friends, although this is information a TV writer would be expected to know. Regardless, the terminology is thrown about without explanation and may confuse those not well-versed in it. Considering Jasper's attitude in the whole project, this was likely intentional.
- Small Name, Big Ego: Jasper.
- So Beautiful It's a Curse: Penny Ling is afraid she may be too cute for the commercial.
- The Stoic: How Jasper interptets Sunil, complete with a low, raspy monotone.
- Took a Level in Jerkass: Happens to Jasper when he lets his status as the director go to his head.
- Totally Radical: Vinnie's idea of the commercial.Vinnie: The LPS is off the hook, representing some of the finest pet care in all the city yo!
- Penny talks like this in Jasper's first commercial as well.
- Troubled Production: In-universe. Jasper struggles with every shot because he expects everyone to have already fully understood his intentions.
- Visible Boom Mic: What screws up Zoe's shot, which is otherwise fine (except for the howling).
- White Void Room: How Pepper imagines the Littlest Pet Shop commercial would be like. This may be a reference to Progressive Insurance's Flo commercials.