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Advertising / Jack in the Box

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Fast food chain Jack in the Box has aired a series of commercials since 1994, most of them featuring their company mascot Jack — a man in a business suit whose head is simply a snowman's head.

A 2010 commercial where he argued with a chef about selling pancakes that resemble his face became a Memetic Mutation, especially for the last line "You ATE his face?!"

You ATE his Tropes?

  • Amazingly Embarrassing Parents: "Patty, call the doctor! It's been more than four hours! Hi, Jack."
  • Berserk Button: Jack has a few of them, but the biggest one is to suggest racketing up the price of his value menu.
  • Big Eater: One stoner at the drive-thru misread a sign for "2 tacos for 99 cents" as "99 tacos for 2 cents" and tried ordering that. When Jack corrected him and asked if he really was planning to eat 99 tacos, the stoner affirmed he did.
  • Cardboard Box of Unemployment: The chef who ate Jack's face holds one after getting fired sitting at a bus stop.
  • Chick Magnet: Jack is shown to be quite popular with women and often finding ways to make his products appealing to them.
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  • Department of Redundancy Department: His Bacon Bacon Cheeseburger. Apparently Jack settled on the name when his wife teased him over the phone with what she was wearing.
  • Disproportionate Retribution: "The Visitor" has Jack showing up to a man's house late at night, demanding he gives his burgers another shot and apologize for calling his food "Junk In The Box". When he refuses, Jack chases after him, pins him to the ground and force feeds him "his best burger ever".
  • Feud Episode: One commercial had Jack breaking up a fight between Curly fries and seasonal fries as they exchanged insults like "Pencil neck!" and "Pig tail!"
  • Funny Flashback Haircut: In the Hot Mess ad, Jack is in an 80's rock band and sports a long frizzy wig with a bandana instead of his usual cone.
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  • He's Back!: The famous "Jack's Back" commercial from 1994, where Jack, who had previously been blown up and discontinued, gets his revenge by blowing up the Boardroom.
  • How Dad Met Mom: A spot for the Hot Mess burger had Jack in an 80's rock band, with one female fan getting really into his music. The spot ends by cutting to the modern Jack watching the scene on tape, pausing right before the fan takes off her shirt, and telling his son, "And that's how I met your mom."
  • Living Snowman: Jack's head resembles a snowman's down to the carrot nose.
  • Prison Episode: One commercial has Jack visiting a relative of his who is sitting in prison. Jack mentions his Quad Bonus Jack combo for only $3.99 where you can get a Quad Jack plus fries and a drink, and his relative laments not being able to enjoy that since all he gets to eat in prison is meatloaf.
  • Raging Stiffie: Implied in one spot where Jack's visiting home, and his father bursts in distressed and tells Jack's mom, "Patti, call the doctor, (looks down at crotch) it's been more than four hours." Jack decides to leave after this.
  • Self-Deprecation: The debut "Jack's Back" ad has Jack blowing up his own company's boardroom. It's ostensibly revenge for firing him in the past, but it's also almost certainly referencing the 1993 E. coli outbreak that nearly torpedoed the company. The sequence even plays the minimalist string music the company used in their '80s/early '90s ads to sell the point home.
  • Serious Business: He treats his meals very seriously. Suggesting something that is out of the norm would be enough to get a rise out of him.
  • The Stoner: There were two commercials advertising their tacos featuring someone at the drive-thru window getting confused by the menu and being helped by imagining a bobblehead of Jack talking to him. In both, he definitely has the munchies.
    Stoner: How many should I get?
    Jack: (thumbs up) Thirty.
    Stoner: That’s what I was thinking!
  • The Talk: Played with in one spot. Jack's son asks Jack what the difference is between boys and girls. Jack gets an awkward expression and simplifies it to girls enjoying pretty things and boys enjoying meat. Jack's son gets distracted by a caterpillar and stops listening anyway.
  • Take That!: Jack has a knack for calling out other competitors like McDonald's and Burger King, and at one point ran an ad campaign that not only chews out the two offending companies for using microwaves and storage facilities for their meats. He did open up a hotline for their managers to call in order to help change their ways, but considering he spent 155 days without a single call from either of them, it's safe to assume they never did.
  • The Theme Park Version: In one commercial, Jack is having an argument with the director over his refusal to wear a ridiculously large cowboy hat to complete the getup, saying it's "too cliche".