Accentuate the Negative: This is actually what most critics did with the movie rather than what the film did to its victims. While Borat gets a lot of people to reveal their hidden bigotry, at least an equal amount of the people featured are amazingly accomodating and polite to someone who is apparently a clueless backwater weirdo.
The Cyrillic character Д used in the movie's title is really pronounced similar to "d", not an "a". In fact, reading the title of the film poster in Cyrillic would be "Voyadt", with the R being the wrong way round.
The DVD release also had a literal backwards R. (The goal was to make the DVD look like a cheap bootleg.)
Badass Mustache: Phear Borat's caterpillar! It's real, too. He says it takes him 6 weeks to grow it each time.
Bad Humor Truck: Borat and Azamat's choice of cross-country conveyance, complete with trained guard animal a black bear named Oksana.
Barely-There Swimwear: We see an example at the end, worn by Borat. In one of the deleted scenes, Azamat wears one in a Baywatch parody.
Bears Are Bad News: Borat and Azamat secure a black bear as a guard animal to protect their truck. This works out as well as could be expected.
Berserk Button: Borat catches Azamat masturbating over Borat's Pamela Anderson magazine, and all hell breaks loose for about five abominable - and very uncomfortably naked - minutes.
Big Damn Movie: Notably averted, particularly compared to Da Ali G Show's previous movie spinoff, Ali G Indahouse. Though it definitely has a much more focused plot than most of Borat's segments on the show, and it spends more time letting Borat express himself through his monologues, the movie more-or-less plays out like an extended episode of the TV show. Interestingly, it turned out to be much more successful than Indahouse, which was a clear-cut example of a Big Damn Movie.
Bilingual Bonus: Borat's speech is peppered with real Eastern European and Central Asian languages as well as Hebrew (the last likely being due to the fact that Sacha Baron Cohen is Jewish), plus helpings of actual gobbledygook. On the other hand, Azamat is speaking authentic Armenian (specifically, according to That Other Wiki, the Eastern dialect) — his actor, Ken Davitian, is of Armenian descent.
Bland-Name Product: The DVD's top part is printed to look like it was burned onto a Demorex brand recordable disc. It even has a parody of the Memorex slogan — "Is life? No. Demorex."
Boomerang Bigot: Played with - Borat is an extreme anti-Semite, even though Sacha Baron Cohen is Jewish in real life.
Brick Joke: Borat's joke trainer tries to teach him the proper use of the word "NOT!" in a joke and he doesn't seem to get it. Near the end of the movie this returns in a particularly inappropriate, but hilarious, time.
Brooklyn Rage: Borat's reception on the streets of New York is less than friendly, with people shouting obscenities in his face just for introducing himself. trying to shake hands and kiss them: "Touch me and I will punch you in your fucking balls!"
Cannot Tell a Joke: Borat studies American humor. It takes him the entire movie to get the timing right on "Not!" jokes.
Categorism as a Phobia: Borat went into an over-the-top panic attack when the B&B he was staying at turned out to be operated by a Jewish couple.
Contrived Coincidence: Borat is infatuated with Pamela Anderson and wants to marry her, but he doesn't want to be unfaithful to his wife back in Kazakhstan, because she'll snaphis cock off. About a third of the way through the movie, he gets a letter from back home: His wife is dead, freeing him to pursue Pam. High five!
The Danza: Luenell Campbell as the prostitute "Luenell".
Deliberate Values Dissonance: Played for laughs. In one scene when Borat becomes desires to seek out a woman for sex, he is flabbergasted to learn that in the US, women have the right to say no to sexual advances.
Despair Event Horizon: Parodied in which Borat has Azamat walk out of him, he falls into despair over thinking he'll never be a man (despite the reassurances of an RV-full of chauvinists). His tears of despair are laughable.
Also the bonus scene of Borat and Azamat's Sexydrownwatch Baywatch idea. It can be found here (NSFW...a lot).
Everything Is Racist: Most people shown in the south in the movie. The dinner party guests disperse as soon as they see Lunelle, and the antique store is filled with pro seccesion propaganda. Also the college students who are nice to Borat, but complains how "Minorities run the world". The guy behind the counter of the gun shop doesn't bat an eyelid when Borat asks for the best weapon for which to kill Jews and recommends a 9mm or a .45 and gives Borat a Desert Eagle to sample.
Foreign Queasine: Borat offers a politician some cheese that Borat's wife had made. To be polite, said politician eats some - and then Borat informs him that it was made from her breast milk.
Funny Background Event: When Borat finally catches up with Azamat, they go to his apartment. When Azamat opens his fridge, a bear's head is clearly visible on a plate, implying that Azamat has been eating the bear.
Gag Penis: Well, if the size of Borat's censor box (which reaches past his knees) during the naked fight is any indication. Inverted by Azamat. Long story short, he never needs a censor box at any point during the fight in question.
Global Ignorance: Borat's excuse to Azamat for visiting California (he actually intends to wed Pamela Anderson) is that "Pearl Harbor is there. So is Texas."
Humans Through Alien Eyes: As an outsider, Borat is free to put his own mirror up to the silly conventions we take for granted.
Innocent Bigot: How Borat is portrayed. He's a generally friendly, well-meaning fellow and his grossly racist, misogynistic, and anti-Semitic views are a product of his upbringing in Kazakhstan, where such beliefs are apparently considered mainstream and normal.
Irony: Borat asks for the best weapon to kill Jews. He's briefly given a Desert Eagle.
Lyrical Dissonance: Borat sings the national anthem of fictional Kazakhstan to the tune of "The Star-Spangled Banner".
Mid-Battle Tea Break: The elevator interlude during the naked fight. Of course, as soon as the doors open, pandemonium continues.
Mockumentary: and it could've been a real documentary if Borat was real.
Refuge in Audacity: Borat's idea of "marrying" Pamela Anderson is shoving her into a bag and trying to run off with her—an instance of marriage by capture. He almost makes it, too.
Right for the Wrong Reasons: Technically, Borat is correct when he claims that on average, men have bigger brains than women. Because head size is proportional to body mass and men are usually bigger - although because women have denser collections of neurons, the actual brain capacity is identical.
Scare Chord: parodied, upon Borat's discovery that his hosts for the night are Jewish.
Self-Deprecation: All the jokes mocking Judaism can be countered by the fact that Sacha Baron Cohen himself is Jewish. Fair enough.
Star-Making Role: This film indeed launched Sacha Baron Cohen's Hollywood career. He was previously a fan of Guilty Pleasure and was only famous on television. Also brought him fame in the U.S.; he was previously widely known only in his native UK.
Used for comedy. Also taken to the next level with the soundtrack: Stereophonic Musical Listenings That Have Been Origin in Moving Film "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan"
Stylistic Suck: Borat's MySpace page, as well as the original official web site for the movie, which was done as an atrocious personal home page. Also used in-film with the faux-Kazakh Stock Footage.
The DVD itself also deliberately looks like a burned copy bootleg.
Super-Stoic Shopkeeper: Charting the lack of reactions to Borat's insane and offensive behavior is just as big a part of the comedy as their befuddlement and outrage.
The gun shop owner barely bats an eye before recommending a Desert Eagle to "kill Jews." In his defense, he might have simply been recommending a large purchase to an obviously ignorant customer, or playing a subtle joke by selling an Israeli weapon to an anti-semite.
When Borat asks what speed he should drive to kill gypsies, the driving instructor merely tells him to keep it at around 40 mph.
In one of the deleted scenes, Borat visits a supermarket and asks the supermarket manager what every single item in the cheese section is...he very patiently replies "that's cheese" to every single one.
Uncomfortable Elevator Moment: Quite possibly the most uncomfortable elevator moment in cinematic history. To elaborate, both men have been running around naked through a hotel, screaming in foreign-sounding gibberish. One of the men was threatening to beat the other silly with a huge rubber dildo. The prop is brought along for the ride in an already occupied elevator. Both men face forward, stand quietly, and enjoy the elevator ride. DING! Doors open. Running and screaming resume.
When Borat and Azamat enter the elevator naked, nearly all of the people on the elevator immediately get off. In fact, at first it looks like they're the only ones standing in the elevator until the camera quickly shifts and reveals a stone-faced man tucked in the corner.