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Shirogane Family

Note: In this section, Shirogane will be referred to by his given name Miyuki due to his shared family name.
    Papa Shirogane 

Papa Shirogane

Voiced by: Takehito Koyasu (Japanese), Tyson Rinehart (English), Adriano Paixão (Brazilian Portuguese)
Played by: Masahiro Takashima (live-action movie)

Debut: Chapter 19 (Manga), Episode 4 (Anime)

https://static.tvtropes.org/pmwiki/pub/images/papa_shirogane_6.png
Click here to see him younger

The father of Miyuki and Kei. He is currently unemployed.


  • Actually, I Am Him: He initially hides his identity when he first meets Kaguya, only dropping the charade after she admits that she'd like the chance to meet Shirogane's parents and give them her thanks for raising him. He also fully admits that he only did it to mess with her.
  • Adaptation Dye-Job: He has black hair in the live-action movie.
  • Amazingly Embarrassing Parent: He is a hilariously awkward man, and it quickly becomes apparent that he loves to deliberately embarrass his son. His first appearance has him yell to his son (loud enough that even Miyuki's sister could hear) that a girl is on the phone for him. He also loves to call himself Miyuki's Sugar Daddy. Kei's reactions show that she is just as humiliated by him as her brother.
  • Aroused by Their Voice: When he becomes a YouTube streamer, multiple people in the chat are seen commenting on how awesome his voice is. Given who voices him in the anime, it's hardly a surprise.
  • Benevolent Boss: One of the things that ultimately caused him to lose his company was he refused to follow his wife's advice to fire a large chunk of his employees.
  • Billionaire Wristband: He owns an Omega Speedmaster Professional (also known as the Moonwatch due to the model being used by the Apollo astronauts). It's the only valuable possession he still owns after losing his former wealth. He gifts it to Miyuki in the lead-up to the culture festival, saying that it should be worn by someone "reaching for the moon" as a way of telling him to pursue Kaguya.
  • …But He Sounds Handsome: When he's trolling Kaguya into revealing her feelings for his son, he comments "his parents must have good genes" when she mentions his piercing glare.
  • The Cobbler's Children Have No Shoes: He is easily the best person in the entire story when it comes to giving relationship advice, yet he's been estranged from his wife for over half a decade.
  • Cold Reading: Played for Laughs. Tsubame is convinced that he is a genuine psychic when he's able to deduce that she's the kind of person who engages in Retail Therapy, having apparently forgotten that she came into his Fortune Teller booth with a pile of shopping bags which are currently sitting in clear view right next to her.
  • The Comically Serious: Everything that comes out of his mouth is said with his same dead-serious face. His idea of small talk is asking Kaguya how far she has gotten with his son and offers to pretend to be her father-in-law at a parent-teacher conference without any hesitation.
  • Contrived Coincidence: Several chapters before he's introduced, Kaguya imagines him exactly how he actually looks like. As she doesn't recognize him when she actually meets him, it's implied that she indeed did not know him, in spite of the crazy amount of tabs she keeps on Miyuki.
  • The Cuckoolander Was Right: When it comes to his children, he is really bad at giving relationship advice, but when he suggests that Kaguya (Ice) is in a bad mood because she is on her period, the volume extras reveal that this really is one of the reasons why Kaguya (Ice) may appear.
  • Face of a Thug: To an even more extreme than his own son, not helped by the manga and anime artists drawing his face with harsh shadows all the time, nor by his voice actor being famous for voicing villains. That being said, he's harmless and merely enjoys annoying his son while supporting him.
  • Foot-Dragging Divorcee: He has no intention to divorce his wife, who left him seven years ago.
  • Fortune Teller: The New Game arc reveals that he sometimes works as a fortune teller in a shopping center, and he ends up giving some fairly good advice to Tsubame while on the job.
  • The Gadfly: The first time he meets Kaguya, he tricks her into revealing her feelings for Miyuki without revealing that he is Miyuki's father. After she finds out, he openly admits that he did it just to mess with her (although he did have an ulterior motive).
  • Good Parents: Zigzagged. He's no longer the breadwinner of the family (until he becomes a YouTuber) and hardly ever tries to deal with Kei's rebellious phase, but he is still being supportive of his son in his own way. His flashback in Chapter 91 sums it up with his words of advice to young Miyuki. Considering the kind of person Miyuki is, he took his father's advice to heart.
    Papa Shirogane: Miyuki, I'm a good-for-nothing. I can't pretend to have all the answers and tell you what to do, but there's one promise I want you to make. If your closest friends, or the woman you love, is in trouble, be a man. Do whatever it takes to protect them. Grow up to be the kind of person who will overcome any obstacle to help those he cares about. That's all I ask of you.
  • Hard Work Hardly Works: He busted his butt through college, managing to become a CEO and marry the most popular girl on campus, only for his company to go bankrupt, his wife to walk away from him soon afterward, and become basically unhirable in his major forever.
  • Hidden Depths: With him being a jobless father, who his children never take seriously, it's all the more surprising that he still has quite a few useful talents. Chapter 191 shows that he's a good artist, experienced at video editing, and skilled at marketing to the point he was able to gain 50K subscribers on YouTube in a month.
    • Papa Shirogane knows how to fly and operate a helicopter without an issue. Comes in handy taking Shirogane and Kaguya away from the Shinomiya family's guards.
  • Hollywood Mid-Life Crisis: At times he goes Totally Radical and wears Age-Inappropriate Dress, causing great embarrassment to his son and daughter.
  • Honest Advisor: While his fortune-telling is a bit of a scam, he is actually quite honest and serious when Tsubame asks for advice. Chapter 191 reveals that he decided to use his life experience to advise people on the internet.
  • Hopeless Suitor: Averted with Shirogane's mother in the past, but played straight in the current time as chapter 272 shows that she has no intention of ever reconciling with him.
  • Inadvertent Entrance Cue: Most of his interactions with Kaguya start off this way.
  • It's All My Fault: He admits to having been the inspiration for Miyuki's "motivational" posters, having used a similar method to win his wife back in the university. He was genuinely horrified with just how many of the posters Miyuki put around his study room and regretted not providing good moral support to his son.
  • I Was Quite the Looker: One small flashback with him giving some good advice to a younger Miyuki showed he was quite dashing, looking like a taller version of his son; either the years caught up to him or losing his job and his wife running away took its toll on the man, maybe a combination of the two.
  • Jack of All Trades: He has a surprisingly long list of previous jobs of all calibers, and is frequently shown performing mundane part-time jobs from time to time. In spite of not being particularly noteworthy comparatively given his highly educated background, he eventually finds success as a YouTuber, as he is very charismatic and has enough job and life-related stories to fill an encyclopedia.
  • Love Martyr: Despite his wife leaving him seven years ago, he refuses to divorce her because he still loves her. He knew she greatly valued social status when he tried, and succeeded, in courting her when they were in college, thus doing everything he could to secure them a nice upper class life, knowing full well things would, and did, go sour when he lost his business.
  • Mistaken for Pedophile: Downplayed twice:
    • During the sports festival, his son catches him taking photos of Fujiwara, unaware that her father had asked him to do so while he was grabbing his camrea.
    • In Chapter 230, Onodera and Ishigami both mistake him for taking part in Compensation Dating with Iino when he was actually helping her buy parts for her computer.
  • Nice Guy: Despite appearances and his knack for being The Gadfly, Papa Shirogane can be surprisingly helpful to his family and other people when the situation calls for it. Best shown when he's being supportive of his son's Relationship Upgrade with Kaguya or using said talent to become a YouTuber by giving advice. Apparently, it becomes clear that this trait runs in the Shirogane family (minus the mother for obvious reasons).
  • Not a Date: In Chapter 231, he accompanies Iino to buy gaming peripherals after school, which causes Onodera and Ishigami to suspect that she's going out with him.
  • Not What It Looks Like: During the soran dance during Sports Day, Papa Shirogane taking Fujiwara's pictures initially seemed like a Dirty Old Man to Miyuki until the misunderstanding was cleared with Fujiwara's father actually asking him to photograph his daughter while he filmed her class's performance. Of course, not that Papa Shirogane ever tries to explain it to his son.
  • Obfuscating Stupidity: He may present himself as a spacey, clueless man, but all it takes is a quick conversation to reveal that he's actually incredibly sharp and observant.
  • Open-Minded Parent: When he learns that Kaguya might be spending the night with Shirogane, alone, with Kei not being there, Papa Shirogane remains at a streamer party and leaves them be together, saying that Shirogane is lucky to have a "cool dad" like him.
  • Parental Substitute:
    • For a chapter. Alongside Hayasaka's mom, he stands in for Kaguya's parents during her parent-teacher conference.
    • He has also given life advice to Tsubame in his fortune teller part-time job.
    • His actually good life advice is one of the reasons his streaming channel is so popular.
    • Ends up becoming one to Iino after teaching her how to play video games. She even calls him Papa-san.
    • While Kaguya actually does have a biological father, she by far prefers spending time with Papa Shirogane, as he is just as much as a Nice Guy his children are despite his eccentricities.
  • Perpetual Poverty: He lives in a small apartment and sleeps in the living room, while his two children share a room. To alleviate the fact that he can't keep a job for long, his children work part-time jobs, use coupons wherever they can, and are very reserved when it comes to presents. After being tricked and losing his company by the Shinomiya group, he was left with a debt of over 500 million yen, not including interest. Even with a monthly income of over 1 million yen thanks to his YouTube activity, this isn't nearly enough to pay off his debt. By Chapter 197 however, his channel is paying so well that he's willing to spend 200,000 yen a month on rent for a new apartment.
  • Pushover Parents: A relationship chart of the Shirogane family in Volume 9 states he's afraid of Kei since she entered her rebellious phase and seems incapable of disciplining her, leaving the burden to his son.
  • Riches to Rags: He used to be the CEO and at least partial owner of a company, but it was stolen from him by the Shinomiya family and he was left with a(n either figurative or literal) 500 million yen of debt. He hasn't held down a permanent job for a long time by the time the series starts.
  • Sad Clown: Despite his tendency to crack up jokes and present himself as a jovial man to his children, deep down, he is a broken middle-aged man who's troubled by his wife leaving the family and the failure to provide moral support to his son. Kaguya sympathizes with him in Chapter 208.
  • Screw the Money, I Have Rules!: It's eventually revealed that Papa Shirogane would've been able to salvage his company had he taken his wife's advice to fire some of the workers. But he refuses based on personal principles.
  • Secret-Keeper: He was the third person after Karen and Hayasaka to find out about his son and Kaguya's Secret Relationship, having run into them during their first date.
  • Secret Test of Character: He tested Kaguya's feelings for his Miyuki by pretending to be a random middle-aged man when they first met and trolling her into admitting what she likes about him. Given that his own wife abandoned him when his company was stolen (by Kaguya's family, no less) he had a very good reason for wanting to make sure she didn't have any sinister intentions for his son.
  • Shipper on Deck: He outright tells Kaguya that he's fine with her and Miyuki getting married while they're still in high school. After both he and Kei overheard Miyuki's 5 1/2 hour phone call with Kaguya, the father-daughter pair were willing to stay up all night just to listen to the two lovebirds' conversation. While Kaguya finds his support embarrassing, she's actually quite grateful for it considering that her family financially screwed over his own.
  • Smarter Than You Look: While his appearance and lack of a job could fool one into thinking he's an idiot, it's important to remember that his kids' smarts had to come from somewhere.
    • He deduces that Kaguya has a crush on Miyuki and tricks her into admitting it within five minutes of meeting her.
    • A later chapter reveals that he's a nationally certified career consultant.
    • Chapter 191 reveals that he pulled a door-in-the-face technique on his children to make them accept his idea of a new job. He initially worked out a solid plan to become a Virtual YouTuber. After his children voiced their opposition, he then suggested becoming a real streamer instead. When they gave their approval, he invested his free time into his YouTube channel, using his life experience in marketing and editing to create content on his channel with steadily rising subscriber numbers. The money he makes, thanks to monetizing his channel and streaming frequently, is well over 1 million yen in less than a month, shocking both of his children.
  • Strong Family Resemblance: He looks like an older version of his son. The resemblance becomes even more noticeable in Chapter 91, which has a flashback to before he had wrinkles.
  • Throw the Dog a Bone:
    • After so many years of living in poverty due to losing his business, Papa Shirogane finally catches a break as a YouTube star and can make enough money to move into a better apartment.
    • By the final chapter, Papa Shirogane is last seen wearing fancy clothes and driving a sport car, hinting that he finally regained his fortune and paid off his debts.
  • Unnamed Parent: Despite being the most prominent parent in the story, his name has never been mentioned.
  • Unreliable Expositor: Most of what he says about Shirogane's mother are proven inaccurate by the time she makes her official on-panel appearance in chapter 272. Mainly because of things he either doesn't agree with, to spare his son's feelings, self-loathing, or a combination of all three.
  • Virtual YouTuber: Subverted. He wanted to become one, but his children were against it. Instead, he decided to stream and create content on his YouTube channel as a real person. Though Miyuki suspects that he only suggested the celebrity idea so his kids would agree to the streaming.
  • Wacky Parent, Serious Child: While he can be wise and reliable when he wants to be, Papa Shirogane has noticeable quirks such as being a picky eater, being incapable of holding a job, and frequently embarrassing his son with his awkwardness. Kei also suffers the same as her brother to a similar extent, but given her current behavior she has a larger tolerance for his antics (though she does have her limits).

    Shirogane's Mother (UNMARKED SPOILERS

Shirogane's Mother

Debut: Chapter 83 (Manga)note , Episode 22 (Anime)

https://static.tvtropes.org/pmwiki/pub/images/mama_shirogane.png
Click here to see her in the present time

The estranged matriarch of the Shirogane family. She left about seven years before the story began and now resides in Shanghai.


  • Abusive Parent: Kei describes her as an individual with a very transactional personality who is willing to leave behind everything and everyone if they don't adhere to what she perceives as right. This makes her a very successful individual and a terrible parent, which Kei was more than willing to call her out on.
  • Adaptational Nice Guy: In retrospect, her role in the Gender Bender A.U. note  of the Official Doujin can be as this compared to the main series.
  • Behind Every Great Man: Chapter 272 reveals that she's the one who really helped Papa Shirogane's company thrive through her "sound advice". It's also revealed that she would've helped him succeed in surviving the Shinomiya Zaibatsu's attempts to shut the company down if it weren't for his Honor Before Reason.
  • Brutal Honesty: Kei states that she's always right, while everything else be damned. This came at the expense of her relationships and her family.
  • Dramatically Missing the Point: Overlapping with Selective Obliviousness:
    • She doesn't seem to fully grasp (or even have the intention to grasp) that her abandonment emotionally scarred her family. Kei determines that she doesn't understand that she did wrong them, so she refuses to live with her and even touch on the topic until Kei herself is an adult that can speak one to one with her.
    • She argues that she works for her family's happiness, yet is completely unconcerned about the sadness she dispensed on them. As stated in the Golden Mean Fallacy entry, she thinks she removed herself from the equation even though she's the main factor.
  • Education Mama: She always wanted smart children and always pushed them to excel. Part of the reason why her son is so obsessed with maintaining his role as the number one student is that he secretly hopes she'll come back for him.
  • Even Evil Can Be Loved: Downplayed. She's colder than outright malicious, but both of her children do love her and want to have a healthy relationship with her.
  • Fair-Weather Friend: Played with. She made her husband thrive when he heeded her advice, but when push came to shove, he stopped listening to her because, while her advice was sound, it was cold and lacked empathy. Hence, when it all fell down for him, she left him. And this is not even mentioning the children...
  • Foil:
    • As a straight-up Education Mama who values her family on talents and successes alone, she is the opposite to Kaguya's deceased mother, Nayotake, who was otherwise a doting parent to her daughter. Hell, Miyuki's mother could easily fit in the Shinomiya family in terms of mannerisms.
    • To her husband. She's emotionally disconnected, cold, compartmentalizing, and dispassionate, while he's hilariously corny, sentimental, has a surprisingly good emotional gauge, and is quite caring to boot.
  • Frozen Face: Whenever her face is shown, it's always a blank expression, which reflects her pragmatic and calculating personality.
  • Gold Digger: Subverted. She's built up as one given how she abandoned her husband when his company went under, but when she finally appears in the present day it becomes clear that she isn't so much greedy as she is coldly pragmatic.
  • Golden Mean Fallacy: She thinks of herself as an arbiter of logic in the dynamics of her family, all while entirely ignoring the emotional baggage she produced. She offers to let Kei live with her, changing nothing from her own behavior while making the assumption that, first, Kei is now more mature to take her demands than before, and second, that Kei's dad is merely providing her with financial support. Not once does she consider that the grass is greener on the other side and that her family struggled together to make it work despite her absence.
  • Hate Sink: She abandoned her husband and son when they failed to live up to her high standards and was demanding enough towards Kei that she chose to run away from her back to her father. Even though she's been out of their lives for seven years now, a lot of Miyuki's present issues can be traced back to her, making it clear that the audience is supposed to hold her in contempt for her perfectionist attitude. When she finally appears in person, she turns out to hold almost no value over the feelings of others, not even her own children, and shows no remorse for how badly her abandonment affected Miyuki, believing that it should be viewed as a good thing since it pushed him to improve his academic performaance. Kei is appropriately disgusted by her mother's complete lack of respect for her own children's feelings, and doesn't hesitate to chew her out for it.
  • Innocently Insensitive: She's completely oblivious to the idea that she hurt, and is actively hurting, her family. While she wonders whether she's doing something wrong, it may never dawn on her the whole scope of her deeds.
  • Insufferable Genius: Kei notes that she's never known her mother to ever be wrong on a factual level, and her husband's business grew on the back of her sound business advice. However, she only thinks in terms of what is most efficient in life, without any emotional context, creating an enormous wedge between her and the rest of her family, eventually leading to Kei deciding to leave her just to get away from her.
  • Irony: While she admonishes Kei for not recognizing the brand of "motherly love" she imparted, Miyuki has been more of a mother to Kei than she ever was.
  • It's All About Me: Her lifestyle and her relationships operate in the function of her satisfaction. Due to this, Kei and Miyuki grew up thinking that unconditional love didn't exist, as their own mom's love was quantifiable and conditional to their academic success.
  • Lack of Empathy: This is easily her biggest flaw. She isn't actively malicious and does genuinely love her children, but she never takes other people's feelings into account with her actions.
  • Like Parent, Unlike Child: Neither of her children inherited her Lack of Empathy tendencies, but a great part of who they are as people is due to her neglect. She still casts a huge shadow in her family's life, so much so that it's readily apparent that there's a hole in their lives that she left empty.
  • Misery Builds Character: Which Kei unapologetically calls her out on.
    • She doesn't care that her abandonment caused Miyuki to develop a complex about pleasing others, since it turned him into a model student, and that's all that matters in the end, right?
    • She's a firm believer of success = happiness, hence she's unable to grasp that her children's dad is providing them the familial love that she lacks, and fails to grasp that they may be unhappy with her.
  • Moving the Goalposts: A champion of the practice.
    • She conditioned her love for her children based on their academic success, hence, when she left, Miyuki ended up overcompensating academically in an effort to bring her back. What makes it even worse is that she knows that this is the case, she's proud of it, and doesn't even consider approaching Miyuki for the validation he seeks from her.
    • Overlapping with Backhanded Apology. She deems that Kei left her after she provided an environment too stressful for a teen like her, but places the fault in Kei's then lack of maturity, rather than on her own methods, and then implying that she's changing nothing about said methods if Kei comes back, as Kei can handle those now. Kei immediately nopes upon hearing that noise.
  • Never My Fault:
    • She belittles the suffering she inflicted on the family she abandoned by arguing that it made Miyuki thrive, as if that were a silver lining, failing to understand that he thrived despite her absence.
    • She blames Kei's lack of maturity for not being able to handle her methods when they first lived alone together, and her new offer of cohabitation comes with the same conditions, only that Kei is now Older and Wiser according to her. Seeing that she's not willing to change anything significant about her behavior, Kei rejects her offer.
  • Not So Stoic: Ever single time her face is shown, it's with the same unblinking stare that is devoid of any emotion or empathy, but her sob story on Instagram after Kei calls her out for her abusive behavior makes it clear that she isn't as cold as she appears.
  • Obliviously Evil: She's blind to just how abusive of a parent she has been to her children because she can only perceive what they have physically accomplished. None of her decisions ever take into account the emotional toll.
  • Older Than They Look: When she finally makes her first and final physical appearance in chapter 272, she still looks quite youthful despite being around Papa Shirogane's age, but with slight perioral wrinkles.
  • Parental Favoritism: Miyuki thinks that the reason she just took Kei with her when she left is that the latter was a better student. In reality, she just thought that each kid would be happier with the same gendered parent.
  • Parental Neglect: Overlapping with Parental Abandonment. All of her family is in need of her presence, but this is precisely the one thing she's not willing to give, since it's just not rewarding for her. Adding insult to injury, she's under the impression that her absence is a plus. Kei immediately calls her out on this.
  • Parent with New Paramour: We never actually see him, but it's mentioned in the final volume that her live-in boyfriend was one of the reasons why Kei ultimately moved back in with her father and Miyuki. He wasn't a bad person, but Kei just didn't feel comfortable living in the same home as a man who was (as far as she was concerned) a complete stranger. Rather shockingly, she's actually willing to admit that she was at fault for Kei leaving (if only in that regard), and when asking for Kei to move back in with her says that she wouldn't seek out another partner until Kei had grown up and moved out.
  • Perpetual Frowner: She's never once seen smiling.
  • Shadow Archetype: She is what Kaguya would have been if she actually did prescribe to the Shinomiya family's beliefs; successful, but ultimately cold and unfeeling.
  • Skewed Priorities: The "self-reflection" she uses to justify her behavior completely absolves her from guilt in her mind. As such, she tells Kei that she provided an environment that was stressful to the girl (which made Kei return to her father), with no indication of changing things about herself for Kei to live with her. Kei immediately shuts her down.
  • Small Role, Big Impact: She only shows up in a few flashbacks and a single physical appearance in the final volume, but the shadow she casts over her family has massive repercussions over the course of the series.
  • The One That Got Away: Her husband still loves her very much, but it's made markedly clear that she has no intention of ever returning to him.
  • The Spock: Played with. When she finally shows up in the present day, she's shown to be a cold realist who puts practicality over emotions to the point that she thinks that the emotional scarring her son suffered from her abandonment was a good thing because it ultimately pushed him to be successful, never realizing that the real main factor behind his success ended up being Kaguya. Her inability to realize such an obvious flaw in her reasoning is what prevents her from fully qualifying for this trope.
  • Strong Family Resemblance: Flashbacks make it clear that she's where Kei gets most of her looks from.
  • Walking Spoiler: Her true nature and motives for abandoning the family are shrouded in mystery for most of the manga.
  • Unnamed Parent: Much like her estranged husband, we're never told what her name is.

Shinomiya Family

    In General 
  • Badass Creed: The family has an especially ruthless motto that defines most of their relationships.
    "If you are a Shinomiya, do not rely on anyone. Instead, use them. Do not receive anything. Instead, take. Do not love anyone. There is no instead."
  • Big Bad: The Shinomiya family's expectations are the main obstacle to Kaguya's relationship with Shirogane. After they get together, the Love is War aspect of the plot shifts towards whether their romance can withstand the oppressive rules and members of her clan.
  • Big, Screwed-Up Family: When it comes to a family that sets the standard for ruthless behavior, inhumane business practices, and a Succession Crisis are just a few of their internal problems. Kaguya is well aware of the danger, seeking Hayasaka's assistance in obtaining blackmail of her brothers just in case.
  • Childish Older Sibling: Kaguya's growth as a person throughout the series is brought into focus when her older brothers are introduced. She is the only one of Gan'an's children who even comes close to being well-adjusted, with the other three being less and less mature the further up you go. Unyo is cold-blooded yet capable of self-reflection, Seiryu is a spineless idiot, and Oko is little more than a grown-up Spoiled Brat masquerading as a Manipulative Bastard.
  • Feuding Families: The Shijo family split off from the Shinomiyas due to the main family's unethical business practices. The Shijos moved their business overseas to forestall conflict with their parent clan, yet seize an opportunity to bring the Shinomiyas down for good once Gan'an is on his deathbed.
  • Fiction 500: The Shinomiya zaibatsu is worth over one trillion US dollars, and basically controls all of Japan.
  • Jerkass: The Shinomiya creed boils down to a recipe on how best to raise an absolute jerk: use other people, take whatever they have that you want, and never fall into the trap of love.
  • Love Is a Weakness: As the family creed states, Shinomiyas are expected to take advantage of others to get what they want, and must not love anyone.
  • The Power of Hate: The Shinomiya family uses violence to educate their children and associates, training them not to rely on others (instead, using other people as disposable tools) or show emotions. The Shijo family accordingly uses their long-standing hatred of their parent clan as motivation to succeed.
  • Predatory Business: As revealed in Chapter 209, the Shinomiya group cheated Papa Shirogane of his company, leaving him with a large amount of debt. The Shijo group was also none the different by slipping into the ranks of Shinomiya and secretly buying people and companies to slowly cripple the larger group from within.
  • Succession Crisis: Volume 19 reveals that Kaguya's older brothers are fighting over their father's inheritance. Oko's position as the heir is tentatively secure due to being the oldest son, not that it stops Unyo from abducting Hayasaka to make her spill his older brother's secrets. Kaguya is eventually dragged into the crisis as well, once Gan'an makes it clear that whoever secures his will can take it all.
  • Underestimating Badassery: Despite the fact that he spent close to two years matching wits with their little sister (who, if we're being entirely honest, is the smartest of the four by a wide margin) on a daily basis, all three of the brothers vastly underestimate just how clever Shirogane can be and the lengths he would go to get Kaguya back. All three of them end up getting outsmarted by him in turn, with Unyo getting it worst of all because he had already seen him outwit the other two and never realizes that he's been turned into an Unwitting Pawn.

    Gan'an Shinomiya 

Gan'an Shinomiya

Voiced by: Eizou Tsuda

Debut: Chapter 44 (Manga), Episode 11 (Anime)

The patriarch of the Shinomiya family, head of the mighty Shinomiya zaibatsu, and Kaguya's distant father.
  • Abusive Parents: Violence is for him a legitimate way to educate his children and their associates, though Kaguya is so used to this, that she is fine with it and seems to employ similar (if less extreme) methods to educate Ishigami. However, this violence was indirect through servants... if only because he was too neglectful to interact much with Kaguya himself.
  • Corrupt Corporate Executive: The way others speak of him often makes him sound more like a mob boss than a CEO, which doesn't exactly hint at him having ethical business practices. If Oko is to be believed, some of his business "practices" include tax evasion, extortion, and outright assassination.
  • Create Your Own Villain: The greatest threat to his family business turns out to be his eldest son, Oko, due to the latter's obliviously regressive views and values making him unable to inspire the genuine loyalty needed to keep the business running and his entitlement meaning he'll react poorly to being passed over as the successor. Gan'an only really has himself to blame for how he turned out.
  • Didn't See That Coming: For all his experiences, He did NOT see Shirogane asking him to sign a marriage registration form as a witness at all.
  • Even Evil Can Be Loved: Even though Kaguya had a terrible relationship with her father, she still feels a certain degree of sorrow over his death.
  • Even Evil Has Loved Ones: For all of the guy's many faults, it's clear that he deeply loved Nayotake.
  • Everyone Has Standards: Very ironic for someone who was the ultimate cause of all the problems in this series. However, there are some examples to point out:
    • Played for Laughs, but considering the Corrupt Corporate Executive trope above, he finds signing a marriage registration form brought his daughter's ex terrifying, and said ex's plan to surprise her with said form signed by him when they get back together even worse.
    • Played seriously when he chooses not to entrust the future of the Shinomiya companies to Oko. Gan'an is well aware that his eldest son would never live up to the standard he set.
    • Despite his lecherous actions that resulted in the birth of Kaguya Shinomiya, he still took responsibility for such actions, something which his second son, Seiryu, had failed to inherit from him.
  • Exact Words: He told Shirogane (and Oko, who he knew planted a bug in his hospital room) that he hid his will in his room. He never said the room in his estate.
  • Freudian Excuse Is No Excuse: After hearing from Dr Tanuma about his backstory and how much the loss of Nayotake affected him, Shirogane is quick to respond that none of that even begins to excuse him neglecting Kaguya her entire life.
  • Greater-Scope Villain: Oko's incredibly backwards and traditionalist beliefs that form the backbone of his abuse towards Kaguya are implied to have been harshly drilled into him by Gan'an, specifically regarding to relationships as he forced Oko to break up with his high school sweetheart.
  • How the Mighty Have Fallen: He's been one of the most powerful men in the world for decades, but by the start of the final arc his entire business empire is being bought out from underneath him by the Shijo family while he lays on his deathbead.
  • Jerk with a Heart of Gold: Downplayed. In spite of his abuse and neglect towards Kaguya, he was revealed to care for her in his own way. Despite this, Shirogane calls him out for treating his daughter so coldly for most of her life.
  • Killed Off for Real: He succumbs to his illness offscreen soon after Shirogane departs for America.
  • Killed Offscreen: He passes away shortly after the start of summer vacation in Kaguya's senior year. Kaguya (and the reader) are not present when it happens and are only informed after the fact by a family servant.
  • Loophole Abuse: Having been diagnosed with dementia, he doubts any amendments he could make to his will would hold up in court, especially when his sons are so hungry for power. He does, however, note to Shirogane that if his will were to disappear, then his assets would be divided evenly and Oko's power would be reduced. He says this after giving Shirogane the code to the safe in his room.
  • Love-Obstructing Parents: It's brought multiple times by Kaguya (and at least once by Hayasaka) that he would never let her date someone from as low a status as Shiroagne, with him being built up as the ultimate Big Bad that they'll have to overcome if they want a Happily Ever After. This proves to be a Red Herring as Gan'an doesn't make so much as a token attempt to interfere with their relationship at any point in the series, and even admits to Shirogane that he always intended to let her live her adult life as she wished.
  • Parental Neglect: Basically treats Kaguya like she doesn't exist and leaves her parenting to his servants, save for rare instances when he briefly acknowledges her before leaving. This is because he isn't sure that she is really his daughter (and the fact that she's the spitting image of her mother doesn't help either), but was willing to leave her an inheritance of a small subsidiary like fashion or media.
  • Parents as People: His mistreatment of Kaguya is the source of many of her issues, and a good portion of the drama in the series, especially the Fireworks arc. It's revealed that the reason he's been neglectful of Kaguya is because he isn't sure if she's actually his child or not, since her mother was a prostitute. Regardless, he was planning on leaving a company for her alone to inherit, since he wants to think of her as his daughter either way.
  • Really Gets Around: While we aren't given an indication of his sex life as a whole, he's fathered children with at least three women.
  • Red Herring: He's built up as being a major threat to Kaguya and Shirogane's potential relationship. By the time he's properly introduced, he's already on his death bed with only a few weeks to live and in no position to be a threat to anyone.
  • Scatterbrained Senior: During the final arc, he's suffering from dementia due to a stroke. While he has periods of lucidity, it still means that Shirogane's plan A to get Kaguya out of her Arranged Marriage fails because no further alterations to his will would hold up in court.
  • Secret Test of Character: He hides his will in the secret cabin he has on the mountain; Either Oko, who has no idea where it is, searches the entire mountain top-to-bottom to find it and thus proves himself worthy of inheriting his corporate empire, or Shirogane finds it, proving himself worthy for Kaguya in his own eyes, or Kaguya, who does know where it is, defies Oko and takes the will for herself, with the latter two finding it forcing the even split of his assets that Gan'an originally had in mind. Either way, Gan'an gets what he wants.
  • Self-Made Man: If Unyo is to be believed, it was Gan'an who propelled the Shinomiya family into the vast fortune they have today, which makes his sympathy towards Shirogane understandable since he wasn't born into wealth either.
  • Shadow Archetype: If Unyo's word of Gan'an being a Self-Made Man is true, then he would serve as a dark reflection for Shirogane if he successfully continues to cling to his "strong persona" in order to be successful.
  • Unseen No More: Gan'an is mentioned by name as early as Chapter 1, and is seen from the back or alluded to multiple times throughout the series. However, we never actually see his face until Chapter 241 when Unyo and Shirogane visit him in the hospital.
  • Xanatos Gambit: He had his secretary hide his will in his secret cabin on the mountain, which Kaguya knows the location of but Oko does not. Either Shirogane or Kaguya find it first and Gan'an's assets are split evenly as he originally planned, or Oko finds it and his determination to claim the inheritance proves him worthy of becoming the new patriarch.
  • Your Days Are Numbered: Chapter 242 shows him hospitalized from a stroke, with it being mentioned that he only has a few weeks left at most. He eventually passes away offscreen at the end of Chapter 268, right at the start of Kaguya's summer vacation.

    Nayotake 

Nayotake

Debut: Chapter 79 (Manga), Episode 20 (Anime)

https://static.tvtropes.org/pmwiki/pub/images/nayotake.png

Kaguya's late mother who died when she was a child.


  • Deceased Parents Are the Best: She's the only member of Kaguya's immediate family who is depicted in a positive manner.
  • The Faceless: She's only ever been shown from behind in flashbacks, though it would be fair to assume that she looks like her daughter. A photo in Chapter 253 confirms that the two were almost identical in appearance.
  • Given Name Reveal: Chapter 242 reveals that her family name is "Shimizu".
  • High-Class Call Girl: Unyo mentions how she worked as a prostitute in Gion's red-light district prior to her death, and Dr Tanuma later specifies that she charged over a million yen for a single night of service.
  • The Lost Lenore: It's outright stated by Dr Tanuma that her death pretty much broke Gan'an, which probably contributed to him being distant with Kaguya. Kaguya herself also greatly misses her much more than Gan'an
  • Meaningful Name: Her name translates to "Supple Bamboo", meaning that her daughter was metaphorically born from bamboo like her literary counterpart.
  • One-Steve Limit: Averted. A character with her surname shows up in the first-year class ranking in Chapter 198, though there's no indication that they're related given that Kaguya never makes any mention of a maternal cousin attending Shuchi'in.
  • Only One Name: She probably didn't share the Shinomiya surname given the fact that her daughter is stated to be an illegitimate child. Chapter 242 has Unyo reveal what her full name is: it's Nayotake Shimizu.
  • Posthumous Character: A flashback to the sixth anniversary of her death shows Kaguya presumably in elementary school, indicating that she's been dead for a long time. It's later established that she died only 29 days after Kaguya was born.
  • The Quiet One: According to Unyo, she mostly kept to herself and was a quiet woman in general.
  • Strong Family Resemblance: While her face has never been seen, she's implied to look very similar to Kaguya. This is eventually confirmed in Chapter 253 via a photo of her with Gan'an.
  • Theme Naming: When combining her name with her daughter, it gives the full title of the main character from The Tale of the Bamboo Cutter, Nayotake no Kaguya-hime.

    Unyo Shinomiya 

Unyo Shinomiya

Debut: Chapter 162 (Manga)

https://static.tvtropes.org/pmwiki/pub/images/unyo_vol19_omake.jpg

The third son of the Shinomiya family and Kaguya's third elder brother.


  • Affably Evil: Despite his initial conflict with Shirogane, he's not above treating him to some fast-food when they meet again.
  • Arc Villain: He's the primary antagonist of the class trip arc, as he tries to drive a wedge between Kaguya and Hayasaka.
  • At Least I Admit It: Unlike the Faux Affably Evil Oko, he's at least aware that he is an asshole.
  • Bait the Dog: He offers to take the burden of Shirogane's debt to Seiryu, claiming that it's both an investment and an early wedding gift (Shirogane has made clear his intent to one day marry Kaguya). As he walks away, his inner thoughts reveal that he did this purely for his own benefit. Either Shirogane makes it big as a businessman and gets a 10% cut of his profits, or Shirogane fails and he has leverage over Kaguya's future husband. Of course, what he fails to realize is that this is what Shirogane both expected and wanted him to do all along.
  • Big Brother Mentor: Being the sibling closest in age to Kaguya who is in a similar position to him, Unyo was the one who taught Kaguya the way of the Shinomiya. However, he still acts like an Aloof Big Brother towards her, and he only mentored her because he thought he could make use of her eventually. Sadly this made him the closest thing to a father to Kaguya, since he did essentially raise her.
  • Big Good: The Student Council's grand plan to take Kaguya back is to turn him into this. Shirogane and Fujiwara believe that since he's the one possible heir of the Shinomiya family to genuinely love Kaguya as family, he'd call off the Arranged Marriage if Gan'an made him the heir.
  • Black Eyes of Evil: His eyes appear to be completely black with no visible sclera.
  • Brutal Honesty: Despite his manipulative nature, he is very HONEST to a default, something that even his more corrupt brothers and his father lacked.
  • Didn't See That Coming: His plan to get Hayasaka into his services was dependent on Kaguya giving her to him, which she would likely do after learning that Hayasaka has betrayed Kaguya from the beginning. What he didn't see coming was how much Kaguya loves Hayasaka and the fact that Kaguya has become a Defrosting Ice Queen, unlike him.
  • Early-Bird Cameo: He's introduced in Chapter 162 during Kaguya's birthday and appears in 168 during Maki's flashback of her first meeting with Kaguya, but only gets named in Chapter 181.
  • Enemy Mine: Despite not forgiving him for his prior actions, Hayasaka is willing to work for him as Shirogane's bodyguard if it means keeping Kaguya out of her brothers' grasp.
  • Even Evil Has Standards: What he hates most is treachery. In his eyes, both the Hayasaka and Shijo family are traitors, which is why he resents them.
  • Evil Cannot Comprehend Good: He reveals Hayasaka's status as The Mole to Kaguya, believing that the betrayal would turn her cold. He's shocked and confused when Kaguya actually decides to forgive Hayasaka.
  • Exotic Eye Designs: His pupils take up almost the entire eye, giving the impression that they're a solid black void.
  • Good Smoking, Evil Smoking: He's an unrepentant Jerkass, and he smokes cigarettes.
  • Heel–Face Return: Was first introduced as the Arc Villain of the Class Trip arc, but comes back as an ally in the final arc to protect Kaguya and Shirogane from his even more corrupt brothers.
  • Heel Realization: He acknowledges to himself that he's a "piece of shit" and doesn't seem particularly happy with how he turned out. He also seems to display some resentment towards Kaguya for turning out a better person despite growing up in a similar environment.
  • Hidden Depths: It's shown that Unyo's basic drive is for Kaguya to be safe from their siblings' filthy hands. However, he's caught unaware of the fact that Kaguya turned out not to be a piece of shit like himself and their older brothers.
  • Hidden Heart of Gold: Or Copper, as it is very deeply buried, but in a Tsundereish manner he tells Shirogane everything important, and even assigns Hayasaka to him as a bodyguard so he can't be a point of weakness for Kaguya, since he is likely to be kidnapped by Oko.
  • Hope Crusher: Break Them by Talking seems to be one of his favorite ways to get what he wants, as can be seen when he tries this against Hayasaka and Kaguya to push them over the Despair Event Horizon. Fortunately, this fails to break Kaguya, and she is quick to help Hayasaka make a full recovery.
  • Hypocrite: He tells Oko and Kaguya that as siblings, they should resolve the inheritance issue without violence. When they do reach a peaceful agreement with Kaguya willing to give all the inheritance to Oko in exchange for freedom from the Shinomiyas, Unyo orders all his goons to take Gan'an's will from Kaguya by force because he gains nothing. Kaguya calls him out on this as she starts running.
  • Ice King: Unyo is a cold and arrogant man, who belittles and mocks those he deems beneath him.
  • I Gave My Word: If there is one thing that Kaguya respects about him, it's that he always keeps his promises. According to the Volume 19 omake, Kaguya's own principle to keep her promises is a form of pride for her elder brother.
  • Informed Flaw: The bonus page of Chapter 209 had a family chart reveal that his defining trait is that he's a liar, though this doesn't really match up with what's shown in the series given how seriously he takes his promises.
  • Jerkass: His first appearance has him ignore Kaguya greeting him. His second appearance shows him antagonizing Maki's father and calling the Shijo family a bunch of rats.
  • Jerkass Has a Point:
    • He turns on the student council during the final arc once Kaguya agrees to let Oko claim the inheritance under her own terms, but given that said terms leave him with nothing, his anger over this deal is pretty understandable.
    • He is also completely correct that Oko is an Inadequate Inheritor and will bring their family to ruin, as the man is incapable of swaying people to his side through means other than blatant threats, which only creates more enemies.
    • Although he was using Hayasaka's betray of Kaguya as an excuse to destroy their bond, he wasn't wrong when he noted how Hayasaka was spying on Kaguya and reporting each and every behavior of her to Oko. Despite this, he failed to understand how Hayasaka was an unwitting pawn threatened by his eldest half-brother into doing his dirty work for him.
  • Jerk with a Heart of Gold: Despite using Kaguya for manipulative gains, he has a soft spot for her buried deeply under all that ice.
  • Karma Houdini: He doesn't suffer any punishment for attempting to kidnap Hayasaka, save for a single punch to the face from Kaguya.
  • Know When to Fold 'Em: His entire plan to get Hayasaka on his side (by force or otherwise) hinged on Kaguya turning on her once her betrayal was revealed. Once it becomes clear that Kaguya is going to forgive her, he gives up without a fight.
  • Lack of Empathy: He couldn't care less about what his actions may do to the people he manipulates. During the class trip in Kyoto, he sends out his men to capture Hayasaka after learning that she intends to quit her job as Kaguya's personal servant. Since he can't just take her and would need Kaguya's permission, his plan involves breaking Kaguya and Hayasaka by revealing the truth about Hayasaka's role as The Mole of his elder brother, Oko.
  • A Lady on Each Arm: Seen entertaining a pair of ladies during a flashback.
  • A Lighter Shade of Black: According to Kaguya, he doesn't seem to have dirtied his hands as much as other Shinomiya members. While she doesn't think he's actually a good person, compared to his elder brothers he's not that bad, since he's self-aware enough to know he's an asshole, while Oko and their father believe themselves to be in the right. That he raises her probably had something to do with it.
  • Manipulative Bastard: As Gan'an's third son from his second wife, Unyo is not in a very powerful position, but he makes up for it with threats and blackmail to get what he wants.
  • Promotion to Parent: While most of the work was done by maids and tutors, Unyo is the one who was primarily responsible for raising Kaguya instead of their father since her status as the Daughter of a Whore meant that no one else in the family knew how to deal with her. He was chosen instead of Oko or Seiryu because he was also an outsider as the child of Gan'an's second wife.
  • "The Reason You Suck" Speech: In Chapter 258, he calls out Oko on how his Control Freak approach to leadership makes him unfit to lead the family.
    Huh? I've never been on your side to begin with, bro. Look, I'm fine with you wanting to carry on the family legacy, but even I can't accept you as the head of our family. After all, the entirety of the Shinomiya family was built atop our old man's charisma, and that's something you've never had. You don't have what it takes. It's about time you face the facts. The former days of the Shinomiya family are over.
  • Shadow Archetype: Unyo is the result of someone who embraces the Shinomiyas' upbringing to trust no one but themselves. If Kaguya hadn't defrosted due to the influence of Hayasaka, Shirogane, and the rest of her friends, she probably would have turned out like Unyo, a bitter and lonely man. In addition, like Kaguya, he is also a son from a different mother than Gan'an's first wife.
  • Small Role, Big Impact: Unyo is the reason Kaguya was able to remain mostly far and away from the unscrupulous dealings of her family, as he provided her with the scant freedom she had. Of course, this was not an egalitarian effort, as he sought to make Kaguya his to manipulate, but he never quite realized that said freedom made Kaguya break out of her shell and thrive beyond the malice of their family.
  • The Social Expert: Kaguya's expertise in diplomacy is something she learned from him.
  • Theme Naming: The kanji for Unyo contains "hawk", indicating a bird theme for the Shinomiyas as Gan'an's name contains "grey geese".
  • Villains Out Shopping: He takes Shirogane out for some McDonald's stand-in in chapter 241 before they go to visit Gan'an in the hospital. Both of them comment on the bizarreness of the situation.
  • We Used to Be Friends: With Hayasaka's mother Nao (who used to be his valet) but their relationship broke down due to his eldest brother.
  • Wild Card: In the grand scheme of the Shinomiya family's conflicts, Unyo can be counted on to act for his personal benefit first and foremost. The first arc in which he appears has him as the antagonist to his younger sister; one arc later, he's on her side against his other brothers.

    Oko Shinomiya (UNMARKED SPOILERS

Oko Shinomiya

Debut: Chapter 184 (Manga)

https://static.tvtropes.org/pmwiki/pub/images/oko.png

The first son of the Shinomiya family and Kaguya's eldest brother.


  • Bald of Evil: He has a completely shaved head and had his little sister monitored every day since she was seven.
  • Big Bad: Is the true main antagonist of the series, having been monitoring Kaguya ever since she gained Hayasaka as her valet in a long-term plan to gain control over her for his own political gains. He begins making moves on this after Gan'an is confined to his deathbed, with Kashiwagi suggesting that he's trying to marry her off to someone more wealthy and powerful than Shirogane. In addition, he is the one who was responsible for crushing Shirogane Pharmaceuticals, not his father.
  • The Chain of Harm: All the abuse he forces Kaguya through is implied to be how the Shinomiya patriarch treated him, including forcing him to break up with his high school sweetheart, which he forces Kaguya to do with Shirogane through Seiryu. It's possible that his father's abuse has also warped him into believing that he's legitimately looking out for his little sister's interests by doing so, which is why he so readily continues the cycle of abuse.
  • Disproportionate Retribution: Papa Shirogane gave him some lip one time, so he drove him into financial ruin, waiting until he had a family so it would hit harder.
  • Fatal Flaw: His lack of charisma. Oko talks a big game, but while Gan'an was able to inspire loyalty among his servants, Oko tries to use his name to force obedience instead. Which is why Unyo is so certain the Shinomiya family would spiral downwards if Oko became the patriarch.
  • Faux Affably Evil: Everything that comes out of his mouth sounds like he is just worried about his little sister and very accommodating, but it's very obviously misogynistic and condescending in nature. Either that or he is so stuck in his beliefs that he actually thinks he is being nice to Kaguya and cannot understand that Kaguya wants Hayasaka to stay away from the Shinomiyas and not return to her side as her valet.
  • Freudian Excuse: It's suggested that being forced to break up with his high-school sweetheart is why he's so laser-focused on the Shinomiya family business.
  • Hair-Trigger Temper: Oko is little more than a grown-up Spoiled Brat who is prone to yelling and ranting the second things don't go his way.
  • Hate Sink: Oko is the human embodiment of the Shinomiya creed, and is thus a deplorable excuse for a human being. He may have been a victim of his father's harsh rules once upon a time, but he embraces the power he has inherited and wields it to the detriment of those he considers inferior. On top of his misogynistic and traditionalist mindset, Oko firmly believes he has the right to control his little sister's life as he sees fit by justifying it as "for her own good". Oko's petty attitude and lack of charisma alienate his father and his brother Unyo, who rightfully believe that the Shinomiya family is guaranteed to collapse if Oko were left in charge. In a series where characters grow past their flaws and try to become better people for the sake of those they love and who love them in return, Oko's stagnant attitude makes him the perfect villain.
  • Horrible Judge of Character: You'd think that someone from a family as paranoid as the Shinomiyas would know better than to trust the heir of their hated enemies the Shijos, but Mikado manages to make him think he's on his side as part of his plan to protect Kaguya.
  • Inadequate Inheritor: He's the next in line to inherit the family business, but he's nothing more than a brat who has nothing in the way of leadership skills and a set of regressive values completely incompatible with modern times. Practically everyone in his family, including his own father, ends up sabotaging his claim to the business because of this.
  • Jerkass: The least pleasant Shinomiya, despised by his other family members for good reason. On top of his outdated beliefs, Oko has none of his father's charisma and just throws the weight of his family name around to get his way.
  • Laser-Guided Karma: He not only lost his father's will, ruining any chance of him becoming head of the company, but he has to split the assets between his siblings, including Kaguya, who he was ready to marry off.
  • Love-Obstructing Parents: Downplayed. He fully intended to force Kaguya into an Arranged Marriage once she comes of age, but tells her that she's free to date whoever she wants in the meantime. And rather surprisingly for a Straw Misogynist, he doesn't care if she remains chaste or not during that time.
  • Manchild: His behavior would be far more acceptable if he was a teenager or younger instead of a full-grown adult.
  • Manipulative Bastard: Not much is known about him, but all Shinomiya members are brought up to be manipulative, and Kaguya considers Unyo to be better than her other two elder brothers. Unyo's relationship with Nao Hayasaka broke down because of Oko. That said, he's nowhere near as smart as he'd like to think seeing as he was tricked by a bed-ridden old man suffering from dementia.
  • The Patriarch: Oko is a man with old values stuck in a modern world. He is an imperious man who wants to dictate Kaguya's entire life, while claiming that it's for her own good.
  • Pet the Dog: Even though he was planning to marry her off from the get-go when Kaguya gets together with Shirogane, he looks the other way for a time since he sees nothing wrong with letting her have fun with her school life until her familial obligations rear their head. Given that he himself was forced to break up with his own high-school sweetheart, he understands what Kaguya is going through all too well.
  • Right for the Wrong Reasons: His claims that marriage is a woman's greatest happiness and that Kaguya wouldn't be able to get married if she was better educated than her potential husband are meant to establish him as a Straw Misogynist, but he is technically correct as far as Kaguya and Shirogane are concerned. Kaguya's ultimate goal is to marry Shirogane and be a part of his family due to the Shinomiyas having basically starved her of affection her entire life, and part of the reason why Shirogane pushes himself to the point of exhaustion in studying is that he wants to prove that he can stand as Kaguya's equal.
  • Sinister Surveillance:
  • Spoiled Brat: It's obvious that as the heir to the Shinomiya clan, Oko isn't used to being told "no." Gan'an is well aware of how entitled his eldest son is and hid his will so he'd have to work for his inheritance. When Oko realizes this, he freaks out.
  • Straw Misogynist: As Kaguya describes him, he's stuck in his belief that the world is ruled by men and women are tools for him to use. He expects Kaguya to be an obedient Shrinking Violet, and the only thing she is good for is to secure an alliance via marriage. If she overshadows potential marriage partners because she has a better education, she wouldn't be able to get married, and marriage is in his opinion a woman's greatest happiness. Therefore, he indirectly orders her to not apply for Stanford. However, he doesn't expect her to remain chaste and doesn't mind if she wants to fool around a bit so it's downplayed in that one area. This turns out to be because he had a high school sweetheart he was forced to break up with, so he did actually sympathize with Kaguya in that regard. However, when he makes his case to Gan'an about why he should inherit the majority of the family's assets, he makes points about how Seiryu isn't business savvy and Unyo is untrustworthy, but for Kaguya, he just says she's a woman.
  • Unwitting Pawn: As a testament to just how self-aggrandizing he really is, he winds up getting completely played by Mikado, who is the Butt-Monkey to everyone else, into betrothing Kaguya to him.
  • Walking Spoiler: By virtue of being the actual Big Bad of the manga, rather than Gan'an as initially believed.

    Seiryu Shinomiya 

Seiryu Shinomiya

Debut: Chapter 249 (Manga)

https://static.tvtropes.org/pmwiki/pub/images/seiryuu.png

The second son of the Shinomiya family and Kaguya's second eldest brother.


  • Evil Cannot Comprehend Good: Thinks he can solve any problems that come his way by just throwing money at them, and that the only reason Fujiwara would be trying to help Kaguya is so that the latter would owe her a favor later on.
  • Extreme Doormat: Unyo describes him as basically being Oko's lapdog and a family tree in Volume 21 labels him as "cowardly". Shirogane was even able to get him to pay 1 billion yen out of his own pocket despite having nothing to negotiate with.
  • Faux Affably Evil: While he acts courteous to Shirogane (feeling that it's only fair to talk to him in person after he and Kaguya are forced to break up), this drops the second Shirogane starts talking back to him.
  • Hated by All: Pretty much everybody considers him to be a waste of space who squanders the family fortune on prostitutes.
  • Laser-Guided Karma: While the Student Councils agrees to not release their blackmail on him, Seiryu has to live with the fact and fear that they might do it one day and that a bunch of high schoolers bested him. Shirogane states that because of the will being destroyed Seiryu might have to find a job one day.
  • Really Gets Around: He regularly frequents the red light district, and has apparently fathered countless illegitimate children.
  • Shadow Archetype: To his own father. Gan'an too sired an illegitimate child with one of his mistresses and, despite not actually being sure Kaguya was actually his daughter, still took responsibility for his lecherous antics. Seiryu, meanwhile, is a serial offender who has numerous illegitimate children he's abandoned, showcasing exactly why he was passed up for the control share on the inheritance.
  • Slimeball: If Oko represents the entitlement of the wealthy, and Unyo their apathy, then Seiryu represents their vanity. On top of being a misogynist who thinks women exist to serve men, he's forced many of his flings to indulge him in his disturbing fetishes and abandoned any children that were produced by his playboy antics. And when he's finally forced to face the consequences of his actions, he tries to bribe Iino into keeping quiet.
  • Spoiled Brat: He's even more spoiled than Oko, barely taking a role in the family business at all in favor of horsing around in the red-light district every night.
  • Straw Misogynist: Much like his older brother, Seiryu is someone whose views on women are still trapped in the 20th century. Fujiwara cites this as the reason why the only women he can get are Gold Diggers.
  • Sudden Name Change: He's first referred to as "Kousei" in Chapter 242, only for it to change to "Seiryu" in 248 (with the latter being used when he's properly introduced).
  • Upper-Class Twit: He doesn't get with the times and his go-to solution to dealing with problems is to always fling his family's money at it.
  • When All You Have Is a Hammer…: His usual go-to solution for any problem that would arise from his constant flinging is to bribe them. This ends up backfiring with the main heroes.

    Kaguya's Sister-in-law 

The wife of one of Kaguya's brothers.


  • Ambiguous Situation: It's never actually specified which brother she's married to or if she's the mother of the nephew mentioned back in Chapter 14. Though her husband is most likely Unyo, given that he's Kaguya's Parental Substitute that's been around her the most out of all of her brothers.
  • The Ghost: Kaguya mentions her several times, though we never get the slightest hint of what she looks like.
  • White Sheep: She's the only living member of the family that Kaguya has anything resembling a positive view of, and is the only one who wished her a happy birthday in Chapter 162. It makes sense given that she married into the family rather than being born into it.

    Mikado Shijo 

Mikado Shijo

Debut: Chapter 142 (Manga), The First Kiss Never Ends (Anime)

https://static.tvtropes.org/pmwiki/pub/images/mikado.png

Maki's twin brother who doesn't attend Shuchi'in.


  • The Ace: Smarter than all of the main cast, an expert soccer player to the point where he led his school to inter-high championships, and rich on top of all of that. Despite seeing very little of his actual life beyond Maki, Mikado is the whole package.
  • Adaptational Late Appearance: Chapter 4 (where his name is first shown ranked above Shirogane on the mock exams) wasn't adapted, so there isn't a single hint of his existence until the movie. For that matter, the movie also skips his cameo when Maki is used for demonstrating the concept of personas, pushing back his first appearance to the two of them arriving in India over Christmas break.
  • Always Someone Better: He's the only one in all of Japan to have scored higher than Shirogane on the national mock exams. While Shirogane took first place on later exams, he's never managed to beat Mikado's original score.
  • Annoying Younger Sibling: His various comments towards Maki piss her off in a way that only a younger brother can, and she often retaliates by kicking him in the back.
  • Arranged Marriage: Oko betroths Kaguya to him to bring an end to the civil war between the two families. He's willing to go through with it if Shirogane isn't able to free Kaguya from the Shinomiyas before then. Luckily, Shirogane and friends manage to put an end to it.
  • Big Brother Instinct: Technically he's the younger twin, but he travels to India with Maki to look after her, even if there are a million other things he'd rather be doing over winter break.
  • Big Little Brother: He's slightly taller than Maki. Justified, since they're twins at an age where boys are normally taller than girls.
  • Brilliant, but Lazy: He's a phenomenal sports player, but Mikado reveals that ever since that year he placed first in the mock exam he's been steadily sliding down the mock exam rankings. While the boy is smart, he explains that he only did so well because he had a reason to go all out, and he'd rather not do that all the time.
  • Broken Ace: Due to his reputation as both The Ace and an heir to a major conglomerate, Mikado finds himself having a hard time fitting in once he transfers to Shuchi'in. His classmates find him completely unapproachable despite his best efforts.
  • Butt-Monkey: Maki bullies him. That alone makes him qualify, regardless of how the rest of the world treats him.
  • Chekhov's Gunman: He's first mentioned way back in Chapter 4 as the only person to beat Shirogane on the last mock exams, but he wouldn't have a proper introduction until Chapter 161.
  • Cute Little Fangs: He is briefly shown with a small fang in his introductory chapter, though this is more to show a resemblance to his sister than as any real expression of cuteness.
  • Deadpan Snarker: He finds his sister's moodiness ridiculous and doesn't hesitate to tell her that.
    Mikado: Well? Have you attained spiritual enlightenment yet?
    Maki: I feel a little bit enlightened.
    Mikado: How so?
    Maki: I have been enlightened that excessive love can destroy you.
    Mikado: You couldn't figure that out without going to India!?
  • Early-Bird Cameo: His first onscreen appearance is part of a montage where Maki is used to demonstrate how people have different personas for different situations, with her kicking him in the back and complaining that he reeks of sweat from playing soccer. The movie skips over this, instead having a brief shot of him and Maki arriving in India.
  • Embarrassing Nickname: "Boy Fucker" Mikado. It's meant to be a case of Names to Run Away from Really Fast, due to how Mikado's complete dominance in soccer inspired fear in his opponents. Mikado is naturally mortified to have a nickname so obscene.
  • Foil: Mikado is everything Shirogane is not: rich, the smartest boy in the country, and unconcerned about his public image. The reality of Mikado is that he's like any other kid, but his work ethic (which is to go all out when necessary but not all the time) heavily contrasts Shirogane's "must be perfect no matter what" initial hangups. There is also the fact that Shirogane desires to graduate at the top of a prestigious university while Mikado is content with attending a normal school and his parents reach a compromise with him in order to get him to transfer out. And on a more humorous note, they have opposite tastes when it comes to women's breasts.
  • Forgotten First Meeting: He'd met Kaguya once when they were little at a Shinomiya/Shijo gathering, but Kaguya doesn't remember him at all.
  • Good All Along: After Shirogane built up Mikado as being his arch nemesis in his own head, when the reader is finally introduced to him...he's basically a shy dork. But then the story starts to throw hints that he might actually be a Bitch in Sheep's Clothing, while he does have an unrequited crush on Kaguya, more than anything else he wants her to be happy.
  • Heir Club for Men: Maki is the older twin, but Mikado is first in line to inherit the Shijo family business. It is also a Deconstruction, since he was pressured by the fact that a Shijo faction is trying to use him to further their goals, resulting in the transfer to Shuchi'in.
  • Hopeless Suitor: He's been in love with Kaguya since their childhood, but not only does she not return his affections, Shirogane had already won her heart long before Mikado even became a factor in the manga's story.
  • Horrible Judge of Character: After being transferred to Shuchi'in, he tries to get along with the Class 3-A students. He rejected the idea of conversing with Kashiwagi as he finds her scary despite her being childhood friends with his sister and opted for Kaguya as the two met each other during an unnamed banquet. To his shock, Kaguya chews him out for calling her princess and tries to remind him of their positions (probably from the Feuding Families between the Shinomiyas and Shijos).
  • I Just Want to Be Normal: He decides to go to a completely normal school instead of a rich kids' academy like Shuchi'in, simply because he wanted to play ball with his friends.
  • I Want My Beloved to Be Happy: While he does like Kaguya, he's aware that she and Shirogane are completely in love and doesn't interject. That is until the war between the Shinomiyas and the Shijos breaks out, and Mikado manipulates Oko into betrothing her to him as a last resort to protect her from him. Even then, he'll break it off and let her go her own way if Shirogane finds an out before the date comes. He makes good on his word when Shirogane succeeds.
  • Likes Older Women: Implied. He's accused of prefering more mature women when he says that he likes breasts that sag just a little (although he vehemently denies it). Chapter 256 puts this into question however, as it's revealed that he's in love with Kaguya, who is his age and has a modest chest.
  • New Transfer Student: In Chapter 211, he joins Kaguya and Shirogane's class at Shuchi'in in the third year.
  • Nice Guy: Polite and modest, if a bit socially awkward. Shirogane manages to let go of his grudge against him within minutes of actually meeting the guy.
  • "Not So Different" Remark:
    • His sister pegs him as being cut from the same cloth as Shirogane in terms of personality, right down to them having the exact same pose when nervous. Even Mikado's academic achievements mirror Shirogane's, with Shirogane pushing himself in order to impress Kaguya and Mikado doing the same to win his parent's approval to play soccer; it's no surprise, then, that they hit it off so well when they finally meet. Kaguya, however, is far more skeptical, believing that Mikado and Shirogane "aren't alike at all." When one considers their differing backgrounds, motivations, work ethics, and future goals, she may have a point.
    • In Chapter 216, Maki stated that Mikado is currently being exploited by a faction of the Shijo family in light of their war against the Shinomiya (hence his timely transfer to Shuchi'in), which parallels Oko's grip on Kaguya's freedom.
  • Obfuscating Stupidity: As Maki lampshaded, he may be looked like someone who has little care for his family business, but Mikado is fully aware that his transfer to Shuchi'in is because of the escalating war between the Shinomiya and Shijo groups. Furthermore, he's sharp enough at politics to find a workaround if he really wanted to, so he's clearly got some sort of ulterior motive in going along with the transfer, and even Maki doesn't know what that might be.
  • One Degree of Separation: He's both Kaguya's distant relative and Shirogane's greatest academic rival. Shirogane seems to be aware of the connection, but sees no reason to talk about it.
  • Red Baron: Around soccer players from other schools, Mikado has earned the fearsome appellation of... "Boy Fucker Mikado", given for crushing the dreams of aspiring soccer players when they have the misfortune of playing against him. He absolutely hates it.
  • Related in the Adaptation: Being the counterpart of the emperor, he was Kaguya's love interest in the original story. Here, he's her cousin (albeit a very distant one to the point that they're barely related).
  • The Reveal: He's the one Kaguya is betrothed to in the final arc.
  • Romantic Runner-Up: His entire point is to be a counterexample to the Emperor in the original Bamboo Cutter mythos, and another side of the unrequited love coin that his sister Maki exhibits. He has a clear crush on Kaguya that's been harbored ever since they were children, and when push comes to shove he will make use of his connections to try and secure Kaguya a place away from her toxic family, making him the ideal love interest. However, the story repeatedly condemns the "ideal", and while his heart is in the right place, he completely lost to Shirogane because the latter was there for Kaguya far more than Mikado ever was where it counted.
  • Secret-Keeper: Downplayed. He finds out about Shirogane having a girlfriend in Chapter 215, though it isn't until Chapter 225 that he's specifically shown to know that it's Kaguya (by which point the two of them had already decided to go public with their relationship).
  • Strong Family Resemblance: He looks near identical to his father.
  • Theme Naming: His name translates to "emperor", referring to Kaguya-hime's primary love interest in The Tale of the Bamboo Cutter. Also falls into Theme Twin Naming, since Maki's name contains the character for "Princess".
  • Token Rich Student: Despite being the heir of the Shijo Corporation and having a sister who goes to Shuchi'in, Mikado attends an ordinary public school. That said, he does start transfer to Shuchi'in at the start of senior year.
  • Unexpected Virgin: Like Shirogane, Mikado has no experience with women until Shiorogane and Kaguya have Their First Time in Chapter 220, leaving him alone among his male friends.
  • Unknown Rival: Shirogane considers him to be his greatest academic rival, yet he remains completely oblivious to this, though it ultimately gets averted when the two finally meet. Mikado is not only extremely polite, but he finds Shirogane to be the more impressive of the two since Shirogane was able to score first in national mock exams multiple times in a row, compared to him only breaking a record once.

Tanuma Family

    Shozo Tanuma 

Shozo Tanuma

Voiced by: Junpei Morita (Japanese), Anthony Bowling (English), Ricardo Juarez (Brazilian Portuguese)
Played by: Jiro Sato (live-action movie)

Debut: Chapter 79 (Manga), Episode 20 (Anime)

One of the ten greatest doctors in the world. He is the physician for the Shinomiya family and the grandfather of Tsubasa Tanuma (Kashiwagi's Boyfriend).


  • The Casanova: He claims to have spent his teenage years sowing his wild oats, though this ended up backfiring when he found himself a father at the age of 17. Apparently, he's still pretty active, though he doesn't specify if it's with multiple women these days.
  • The Comically Serious: When he tells Kaguya that she's suffering from love sickness as a diagnosis for her condition, he doesn't so much as crack a smile.
  • Composite Character: In the live-action movie, he's also the narrator.
  • Connected All Along: Chapter 147 reveals that he's Tsubasa's paternal grandfather.
  • Generation Xerox: Both he and his son are doctors who had a child at 17. Considering the fact that Tsubasa is his grandson, they end up going three for three on both accounts.
  • Power of the God Hand: He's referred to as the God Hand due to his skill with performing bypass surgery on children.
  • Reasonable Authority Figure: He's one of the greatest surgeons in the world and rubs shoulders with high-level dignitaries, but when he learns that Kaguya has fallen ill he cancels a party with the governor in order to immediately examine her.
  • Shipper on Deck: He tells Kaguya that she should ask Shirogane out during his first appearance.
  • Smart People Wear Glasses: As befitting a well-respected surgeon.
  • Teen Pregnancy: His son was born when he was 17 (exactly how old the mother was is not stated, though an anime original scene suggests that she was around the same age).

Fujiwara Family

    Daichi Fujiwara 

Daichi Fujiwara

Voiced by: Hirohiko Kakegawa (Japanese), Aaron Roberts (English)
Debut: Chapter 22 (Manga), Episode 22 (Anime)

https://static.tvtropes.org/pmwiki/pub/images/daichi_51.png

The father of Chika, Moeha, and Toyomi. Daichi is a famous Politician.


  • Education Papa: He's very strict when it comes to Chika's grades, with her mentioning that he threatened to withhold her allowance if she did poorly during the end-of-semester exams.
  • Good Parents: While overprotective, Chika does look up to him, and Daichi loves his daughters dearly. He was even making the time to come and see her during the Sports Festival.
  • Not So Above It All: In a volume bonus extra, Daichi, alongside his wife, is shown playing Among Us with his daughters, the Tabletop Gaming Club, and Kei during game time.
  • Odd Friendship: For whatever reason, Daichi knows Shirogane's father well enough to trust him to take photos of his daughter, Chika, while a tad busy.
  • Parental Obliviousness: He's completely obvious to how his own overprotective tendencies had played a part in his eldest daughter's loose and rebellious behavior. This leads to him being more strict with Chika and Moeha so as to not make the same mistake.
  • Where Did We Go Wrong?: Daichi wonders how he manages to get a very loose and rebellious daughter like Toyomi.

    Maho Fujiwara 

Maho Fujiwara

Debut: Chapter 87 (Manga), The First Kiss Never Ends (Anime)note 

https://static.tvtropes.org/pmwiki/pub/images/mahou_fujiwara.png

The mother of Chika, Moeha, and Toyomi. Maho is a famous Diplomat.


  • Adaptational Curves: Downplayed. In the manga, she was "flat as a board" in the chest department to contrast with her more buxom daughters. In the movie, she's given a slightly more noticeable bust line.
  • Buxom Beauty Standard: Averted. Unlike her daughters, she's as flat as a board, which leads Kaguya to theorize that that "big-chested gene" came from Daichi's side of the family.
  • The Ghost: Due to the anime skipping over her only onscreen appearance during the sports festival, she's limited to a single half-second cameo during the opening for the movie's home release and several references made by her daughter.
  • Lady in a Power Suit: Her only onscreen appearance shows her wearing a suit jacket, as befitting a respected diplomat.
  • Like Mother, Unlike Daughter: Even though she looks like them, Maho is relativity sane and stoic compare to her hyper (and at times psycho) daughters.
  • Not So Above It All: During Kei's sleepover, Maho and her husband are shown playing Among Us with Kei, the Tabletop Gaming Club, and their daughters.
  • Only Sane Man: By comparison, it's a wonder where her daughters get their bizarre personalities from.
  • Strong Family Resemblance: It's clear where her daughters get their looks from, besides Kaguya's "big-chested gene" theory.

    Toyomi Fujiwara 

Toyomi Fujiwara

Voiced by: Mikako Komatsu (Japanese), Natalie Van Sistine (English)
Debut: Chapter 39 (Manga), Episode 11 (Anime)

https://static.tvtropes.org/pmwiki/pub/images/tomoyi.png

Chika and Moeha's eldest sister, whose currently attending university.


  • Buxom Beauty Standard: Like her sisters, she has a well-endowed figure that triggers Kaguya's A-Cup Angst and makes her suspect the Fujiwaras have a "big-chested gene" somewhere in their family tree.
  • Cool Big Sis: It says a lot that Toyomi was willing to ditch her university class of the day to support Chika during the Sports Festival.
  • Cute and Psycho: While more mature and relaxed compared to her younger sisters, Toyomi, like Moeha, is a psychopath who has the habit of making disturbing comments.
  • Disappointing Older Sibling: Subverted. Daichi sees her as this for Chika and Moeha due to her loose and rebellious behavior, but she's a Cool Big Sis for them.
  • First Love: Downplayed. According to supplemental material, Shirogane had feelings for her when she acted as his tutor, but it wasn't even serious enough to count as a Precocious Crush.
  • It Runs in the Family: Played for Laughs, but the booklet revealed that Toyomi had trained Shirogane like her sister, Chika, did in the present, teaching him how to study properly back when she was a middle schooler.
  • Mellow Fellow: Compared to her sisters, Toyomi is a pretty relaxed girl...minus having dark and psychotic thoughts like her sister Moeha.
  • One Degree of Separation: It's revealed post series that she's Shirogane's former tutor when he was in elementary school, giving him a connection to the Fujiwara family long before he even attened Shuchi'in.
  • Really Gets Around: Based on her claims, Toyomi has been pretty busy during her college years.
  • Small Role, Big Impact: She barely shows up in-series, but as Shirogane's former tutor she is partially responsible for his insane study habits that both led to him getting into Shuchi'in in the first place and getting Kaguya to pay attention to him back during her Ice Queen days.

Hayasaka Family

    Nao Hayasaka 

Nao Hayasaka

Voiced by: Toa Yukinari (Japanese), Caitlin Glass (English)

Debut: Chapter 111 (Manga), Episode 30 (Anime)

https://static.tvtropes.org/pmwiki/pub/images/nao_3.png

The mother of Ai and a loyal servant/employee of the Shinomiya family.


  • Action Mom: She's the one who taught her daughter all of her Ninja Maid skills. She's even shown casually taking down another Shinomiya employee with ease in Chapter 255.
  • Adaptational Early Appearance: A-1 Pictures released promotional artwork at the end of season two of her having lunch with her daughter during the sports festival. While she was mentioned during the sports festival in the manga (Ai is talking to her on the phone and upset over her having to cancel coming), she doesn't actually show up in person until Chapter 111 when the second years are having parent-teacher conferences.
  • But Not Too Foreign: One of Hayasaka's grandparents was Irish, and it's implied to have been one of her parents rather than her husband's given that she has blonde hair while his hair is black.
  • Foil: To her daughter. Much like her daughter with Kaguya, it's implied that she used to have a friendly relationship with, and spied on Unyo Shinomiya at the behest of Oko, though unlike Kaguya towards Ai, Unyo never forgave Nao.
  • The Gadfly: Like mother, like daughter.
  • Generation Xerox: She previously served as Unyo's valet when she was younger much like the relationship her daughter has with Kaguya, and that she also spied on him at the behest of Oko.
  • Hired Help as Family: She appears to be something of a surrogate mother figure for Kaguya, given that her biological mother Nayotake died when she was very young.
  • It Amused Me: She has Shirogane's father sit in on Kaguya's parent-teacher conference for this very reason.
  • Parents as People: While she does love her daughter, her job makes it difficult to constantly be there for her.
  • Unwitting Instigator of Doom: She's implied to be one of the reasons why Unyo turned out to be such a piece of shit, as the revelation of her spying on him left him a markedly distrustful and callous man.
  • We Used to Be Friends: She used to be Unyo's valet and the two of them were very close (much like her daughter and Kaguya are currently). He never forgave her after finding out that she was spying on him.

    Masato Hayasaka 

Masato Hayasaka

Debut: Chapter 255 (Manga)

Ai's father and Gan'an's secretary.


  • Generation Xerox: Like his wife and daughter, he also has a professional relationship serving under Gan'an Shinomiya.
  • Hired Help as Family: While the two of them never directly interact onscreen, he's specifically mentioned to be Kaguya's godfather in Ai's character profile.
  • Loophole Abuse: Refuses Oko's order to tell him where the secret cabin is on the grounds that the Hayasaka Family is only loyal to Gan'an Shinomiya, thus he doesn't have to listen to him.

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