Aimed at young girls, the franchise focuses on the diverse, younger heroes within Marvel's lineup and their adventures, both as a team known as the Secret Warriors (based loosely on the team of the same name) and as individuals. Beside sharing a similar art style to other Marvel animated properties airing at the same time, the animated part of the franchise is set within its own separate continuity, with changes made to character origins and relationships. The comic books, on the other hand, are set within the mainstream Marvel comics continuity.
The main team consists of Quake (Chloe Bennet), Ms. Marvel (Kathreen Khavari) and her teleporting bulldog Lockjaw (Dee Bradley Baker), Squirrel Girl (Milana Vayntrub) and her best friend Tippy-Toe (also Baker), Ghost-Spider (Dove Cameron), Inferno (Tyler Posey), America Chavez (Cierra Ramirez), and Patriot (Kamil McFadden).
Works in Marvel Rising include:
- Marvel Rising: Initiation (2018) — A series of six four-minute shorts focusing on Ghost-Spider's attempts to elude S.H.I.E.L.D. after being accused of murder.
- Marvel Rising: Secret Warriors (2018) — An animated movie about the formation of the titular super team as they uncover a villainous Kree kidnapping plot.
- Marvel Rising: Chasing Ghosts (2019) — A 22-minute special continuing the plot of Initiation, with Ghost-Spider working together with the Secret Warriors to clear her name.
- Marvel Rising: Heart of Iron (2019) — A 44-minute special that introduces and focuses on Ironheart.
- Marvel Rising: Battle of the Bands (2019) — A special that focuses on Ghost-Spider and her band.
- Marvel Rising: Operation Shuri (2019) — A special that introduces and focuses on Shuri.
- Marvel Rising: Playing with Fire (2019) — A special that focuses on Inferno and America.
- Marvel Rising (2018) — A five-issue limited comic series, showing how Ms. Marvel and Squirrel Girl first met.
- Marvel Rising (2019) — Another five-issue limited comic series.
- Kamala Khanfidential (2018) — A series of videos where Ms. Marvel and Squirrel Girl talk about themselves and the other heroes over clips from Initiation and Secret Warriors.note
- Marvel Rising Ultimate Comics (2019) — Motion comics posted to the Marvel HQ Youtube.