MyMusic is a series created by the Fine Brothers. Funded by YouTube's original channel initiative, the main series is released every Sunday on the MyMusicShow channel, with the company's other shows being released throughout the week. The other shows include a weekly hour-long live series, a news show and an interactive question and answer series. Benny Fine stated during an interview with New Media Rockstars that MyMusic "was developed first as a television property." It was later adapted for the internet, and with the help of YouTube, the Fine Bros created a premium channel on which they created My Music.CEO Indie(Adam Busch) is a stereotypical modern day hipster while Idol (Grace Helbig), self-pro-claimed "Social Media Guru" is addicted to social media to the point of saying "hashtag" in normal conversation and loves all things mainstream. Head of Production Metal(Jarrett Sleeper) is a stereotypicalMetalhead and seems to have passed some of his traits down to his daughter Rayna. The Talent Booking, Techo & Dubstep,(Tania Gunadi and Chris Clowers) are a stereotypical PLUR (Peace, Love, Unity, Respect) mentality duo. Head of Marketing Hip Hop(Mychal Thompson), is a sterotypical "gangsta". Scene(Lainey Lipson) is an intern and a stereotypical scene character while Intern 2(Jack Douglas) is simply a generic intern.The primary series of the MyMusicShowYouTube channel, ''MyMusic'' is essentially a documentary of the daily antics of a transmedia production company - with the staff members going by the music genre they like best (except for Intern 2 who claims to like every genre of music) because Indie claims that broad stereotypes are easier to remember than names - focused on the different genres of music.Season 2 is confirmed for summer 2013 and is being uploaded on the Fine Bros.' main channel instead of the My Music channel.
Tropes applying to My Music:
Abusive Parents: Indie briefly mentions something about Hip-Hop's mom being abusive.
Abhorrent Admirer: Scene is sort of this towards Indie, if Indie in fact knows how she feels.
As Long as It Sounds Foreign: Gorgol's accent seems to be a mix between German and French, and doesn't sound like a Norwegian accent at all.
Bad Boss: Indie abuses his employees on a regular basis.
Bait and Switch: Episode 18 has Indie state "What have we done?" in a sad and sombre tone after he sees the news report on The Jolt endangering kids. The opening theme qucikly follows and then we see that he's actually celebrating MyMusic's new fame.
Break the Cutie: Scene becomes distant and emotionless once 4chan kill all her online avatars as punishment for uttering their name publicly. Once she falls into her coffin (It Makes Sense in Context) after suffering her breakdown, we see all her makeup completely gone off her face giving a very depressed look.
Brick Joke: Intern 2 says that he doesn't have it as bad as the Rat Protector who is shown being more or less eaten by large rats. Later the same episode Indie threatens to feed Idol to the giant rats.
Lunch confronting Hip-Hop while pulling out a megaphone. It's not from some Hammerspace, it's actually part of My Music inventory, intended to replace the fire owls.
And then Hip-Hop breaks it during the Loco Uno arc, which comes back to bite them in the end.
Hip-Hop calms a rowdy party by firing off his gun - which hits one of the oxpecker birds Scene nearly died to bring back.
The fate of Metal the First comes up again when Loco Uno locks up Hip-Hop and Scene in the same place as him... and he helps them escape. And they ditch him for it.
Brown Note: That 'special message' from Techno in #28.
Butt Monkey: Intern 2 is used as a footstool, is offered as a meal by Indie, told to shut up even when he's not speaking, is slapped, has stuff shoved off his desk and his laptop smashed, is yelled at by Metal for picking up Rayna's lipgloss, beaten up and stuffed into a trashcan by Metal and is generally treated as if he is unimportant. Indie even tells Metal that Intern 2 can be ignored (along with Scene, who didn't seem to mind).
Indie: Speaking of which, Intern 2, what is the ETA on my Bigfoot?
Intern 2: Uh, still working on it. (shows work)
Indie: Dammit Intern 2. If I didn't have this Kombucha here to soothe me I would fire you right now.
Scene is arguably this too, as the others as constantly commenting on how annoying she is, is totally to shut the*BLEEP* up twice, and Indie even shoves her into a wall at one point simply for wanting to talk to him when he wanted to speak to Hip Hop.
Neither has it as bad as the Rat Protector, but Indie yells at Intern 2 to go protect the rats.
Call Back: Idol mentions this trope by name during a sign-off.
Idol: I'm pretty awesome. And the cooliest. Did she just say that again? Yes she did! Call Back, you have the right number!
If you follow Teens React, Jourdan mentioned having a twin about three months before they both appear here.
When Indie plans to go on holiday and Hip-Hop passes on the role of in-charge-while-he's-gone, Metal and Idol are next in line - Idol brings up the infamous hostage situation against Metal's favor, and her vying for the position leads to that video-portfolio-thingy of hers from early in the series popping up again.
Metal is both this and the Only Sane Man. On one hand, he'll question the practicality of many of the crazy things at the company, such as why a fire alarm is used as a staff meeting alarm or why Indie spent so much money on a bee farm. On the other hand, well there's the sword incident mentioned above as well as the fact that he thought Scarfman was a real person at first.
Intern 2 note and his love of flowcharts.
Compilation Movie: Well sort of, every six episodes of the show is combined into the TV version, with extra scenes and dialogue. It normally runs just over 30 minutes.
Death as Comedy: While convinced Scene will be killed by 4chan, Indie replaces her with Emo (once again mixing up their interests). During the episode we see her about to cut her arm and we see that she hung herself at the end of the ep.
Description Cut: Indie says that there will never be a fire. Cut to the My Music building burning. He gets a "fire owl" and says that now there won't be a fire because they have a fire owl. Cut to the burning building again.
Dissonant Serenity: Hip Hop pulls out a gun, which Metal takes and threatens everyone with. Somehow Dubstep is the only one not panicking.
Do Wrong, Right: Metal appears to be scolding Rayna for having Idol in a headlock. But he's instead scolding her for doing so incorrectly.
Drowning My Sorrows: Metal asks Intern 2 and Scene if they want to do this, so he just takes Scarf-Man.
Empty Shell: Scene. To the point where someone could basically mold her a new personality. Thus, Idol turns Scene into another Idol. This goes on from her becoming Hip-Hop and Techno before becoming a Hipster..
Mr. Fanservice: Metal, his muscles, and his endearingly blank stare seem to have amassed a bit of a following.
Foil: Idol to Indie and vice versa. Opposite of Indie, Idol loves everything mainstream. She listens to whatever's popular, such as Justin Bieber. Also, her job as "Social Media Guru" seems to consist of spending all of her time on Facebook, Twitter, and texting. She's also more or less the host of The Mosh, the series' Q and A videos.
Harmless Electrocution: Exaggerated. Metal suffers it. But his constant movements of being electorcuted inspire ROTFL:BRBTTYL:)'s new move The Jolt. The group constantly electrocute him to remember the move by making him hold a toaster and then throwing a bucket of water on him and shortly after Rayna summons a lightning bolt and electrocutes him again.
Hostile Show Takeover: Loco Uno and her new staff manage to spread their influence into the rest of My Music web content.
Idiot Ball: Idol trying to push a lemon into a jug of water, even though the spout isn't big enough. She then proceeds to use a jar of pickles to do so. After a while, the scene cuts to show that she has sliced the lemon and dropped the pieces in.
It's Popular, Now It Sucks: In-Universe Indie has made it clear how much he abhors mainstream music. Idol even lampshades this by saying that hipsters are afraid to tell anyone about anything because of the fear that it would become popular.
When his tastes start becoming more mainstream, he says that if his "disease" is permanent that he'd rather die.
Large Ham: The third member of 4chan is constantly over the top.
Legacy Character: Metal is actually the second Metal. The first was fed to the rats for being a poser.
Locked in a Room: Metal locks everyone (except for Indie who was in his office at the time) in the conference room, where they remain for the duration of an episode
Medium Awareness: When seeing the flashback of what happened to the last poser (the former Metal), Intern 2 questions how they could see it, noting they didn't have the cameras back then. Hip-Hop then reveals they have a flashback cam which was made by James Cameron and George Lucas.
No Such Thing as Bad Publicity: In-Universe. Despite being put in infamy for creating a dance craze that has potentially killed or seriously harmed multiple kids, most of the company celebrate being finally on the news and being famous.
Odd Friendship: Much of the show revolves around the developing relationships among the vastly different cast of characters. The biggest example would be Indie and Hip Hop.
Oblivious to Love: Indie doesn't seem to realize how much of a crush Scene has on him, or else he ignores her.
Odd Name Out: Intern 2 wasn't nicknamed by Indie, because he enjoys music from many genres.
Only Known by Their Nickname: All of the staff (except for Intern 2) are exclusively called by the name of their favourite style of music. This leads to character names such as Metal, Scene, Indie, Hip Hop, Techno, Dubstep, and Idol.
Rousing Speech: Dubstep delivers one to convince ROTFL:BRBTTYL:) to stay at MyMusic and stop everyone fighting. It works but hardly anyone understood it, even though ROTFL:BRBTTYL:) did.
Hip-Hop then delivers one to defend Intern 2 from being fired.
Running Gag: Intern 2's constant abuse, Scene pining over Indie.
"Guess. Guess. Guess. Guess. Guess."
And after he became Hip-Hop's secret keeper, Intern 2 would be constantly shot or hurt by him in front of Indie to avoid being seen as a poser. He then follows with the line delivering it with the most feminine voice possible:
Hip-Hop: I'm so sorry. I had to.
It seems that a lot of characters have powers that they can only use every ten years. Said characters include Idol, Rayna, Indie, Techno and Dubstep.
Speak of the Devil: Scene ends up name dropping 4chan's name during an interview which summons them. There are consequences for summoning them publicly like the company losing all their guests and being forced to listen to Daughtry. The name is treated so seriously that the 'chan' part gets bleeped out.