React Media, LLC, formerly known as Fine Brothers Entertainment, is an American media production company founded by producer/director duo the Fine Brothers, Benny and Rafi Fine.note They produce sketches, sitcoms, and reality-themed shows with a considerable Production Posse for YouTube. Their productions include:
- The React media franchise, the namesake series which began as Kids React and then expanded to include several other shows and separate channels
- MyMusic
- Last Moments of Relationships
- Emo Dad
- Spoilersnote
- Fine Time, which is actually regular announcements and news regarding their channel and works, as well as introducing one of their staffers per episode
- Inappropriate Parents
- FBE Podcast
- Reverse Ratings and What Would My Kid Do?, both on Facebook (later made available on YouTube)
- F the Prom
They also branched into television production, by adapting the React concept into a show called React to That on Nickelodeon, which debuted on December 15, 2014, and produced Six Degrees of Everything for TruTV, which the Fines hosted.
In June 2020, the Fine Brothers stepped down from their positions in the company after former cast and crew members, including long-time React cast member Kennedy Zimet, made allegations of casual racism
from the Fines and other staff, along with the resurfacing of a 2009 Shane Dawson video in which Benny Fine appeared in blackface. Several members of the company also left in solidarity after the allegations were made.
In 2021, React Media was acquired by Electric Monster Media. Benny and Rafi Fine are no longer affiliated with the company.
Tropes across the Fine Brothers' works (pre-2020) include:
- Amazingly Embarrassing Parents: Inappropriate Parents, duh!
- Audience Participation: They took submissions for viewers to attempt the Fine Time theme, and stuck them in later Fine Time episodes, by which we mean in front of the actual episode with Rafi's "performance" that opens the show still intact.
- Bonding Through Shared Earbuds: The focus of the Sharing Buds segment hosted by Tori Vasquez, where she and several other contributors share earbuds or airbuds and listen to a variety of songs with a particular theme, usually learning about each others' musical tastes and how the songs influence them.
- Call-Back: The first episode of Inappropriate Parents has the kids watching Emo Dad on TV.
- Catchphrase:
- Spoilers alone has a ton.
- "THAT X IS A BADASS!!!"
- "Aaaawww!"
- "...and live HAPPILY ever AFTER!"
- "BUT some people think it's/it turned out to be fake!"
- "Quality internet video!"
- "[Video's premise], duh!"
- "Karma is a bitch!"
- From Fine Time: "Picture!"note
- Spoilers alone has a ton.
- A Day in the Limelight: Fine Time deliberately brings out a crew member each time.
- "Do It Yourself" Theme Tune: Fine Time.
- Emo Teen: Emo Dad revolves around this archetype.
- Hilarious Outtakes: In the bonus videos for Spoilers. Also found on their secondary channel.
- Motor Mouth: Spoilers has them spoiling as many things as possible in a short amount of time, which leads to this trope.
- Nerd Glasses: Benny. A Fine Time reveals he may be Blind Without 'Em.
- The Oner: Spoilers. "One take, in under X minutes!"
- Second Act Break Up: The premise of Last Moments of Relationships.
- Shout-Out:
- The "introduce the staff" song on Fine Time sounds a lot like Eartha Kitt.
- Spoilers sometimes have clunky exposition lampshaded with a "Everybody got that? Good!"
- Signing-Off Catchphrase:
- Spoilers: "Thanks for helping us SPOIL THE PLANET!"
- Fine Time: "Hug it out!"
