Just Shoot Me! (1997-2003) was an NBCWork Com about Maya Gallo, a highly qualified but difficult-to-work-with journalist, who, after alienating one news anchor too many, is forced to take a job with the trashy Cosmopolitan-esque fashion magazine run by her estranged father Jack Gallo. Originally focusing on the father-daughter bonds, it quickly became a workplace ensemble piece with supporting characters Dennis Finch (the dad's personal assistant) and Nina Van Horn (an ex-model turned writer for the magazine) taking over as the main characters of the series.Notably predated Ugly Betty (as well as Yo soy Betty, la fea) and The Devil Wears Prada with the premise of a non-materialistic woman working for a shallow magazine. Was ultimately canceled due to Executive Meddling and being bounced around the schedule, though it managed to serve up a Grand Finale.
Nina is often the victim of a conspiracy by Elliot and Finch to make a fool of her. Often these attempts backfire and Nina (usually unwittingly) comes out on top.
The Casanova: Elliot, but Finch later becomes one, often at inopportune times.
Chekhov's Ashes: In "Bye Bye, Binnie". Nina carries around the urn of her best friend's ashes, acting as if she were still alive. One morning she finds the urn empty and realizes that putting it in the mechanical bull at a bar was maybe not the best idea.
Christmas Carolers: In one Christmas episode Nina gets caught in the elevator with some carolers, so she threatens them with a fake gun to get them to shut up.
Chubby Chaser: Maya inadvertently dates a guy who is stealthily trying to make her gain weight. Once the jig is up, the boyfriend tries to entice Maya with promises of never having to diet again (which humorously causes Maya to rethink it for a second). "OK, fifty pounds and I'll buy the stretch pants!"
Cool Big Sis: Nina would sometimes play this role to Maya and/or Finch.
Creator Breakdown: In-universe. In one episode, Maya dates the puppeteer behind a popular children's show. A panda Expy of Maya soon appears and each real-life date is somehow reflected on the show (such as the panda hogging all of the pizza). It gets so out of hand that Maya assaults him on live television.
Crossdresser: Nina spends en entire episode fretting about the auction of her famous bikini, which a Japanese businessman wants to turn into a museum piece. At the end, we see the businessman dressed in her bikini while dancing to disco music.
Hired for Their Looks: Maya does an experiment for an article in which she sends two people to interview for the same job, one extremely qualified but homely-looking, the other a handsome but dim-witted model. The model gets the job, as Maya predicted, but she also ends up falling in love with him.
Hollywood Homely: In-universe, Maya in the first season. Afterwards, the writers realized how foolish an idea this was.
Even so, they were still able to get mileage out of the general idea, since Maya is the Wrong Kind Of Pretty in the world of fashion.
Impossibly Awesome Magic Trick: Nina dated a stage magician who managed to hide tickets inside an unpeeled banana... that a that Finch brought from home... from across the room. Finch was more squicked out than anything else.
Inflation Negation: An episode had a landlady who was apparently so far behind the times that she charged ridiculously low prices for her apartments, resulting in her tenants doing all her shopping for her to prevent her from catching on. At the end, it turned out that she was secretly in on it.
Mistaken for Gay: Finch's old-fashioned firefighting father concludes that Dennis is gay and makes an embarassing show of acceptance. It's with some discomfort that he realizes that while Dennis is straight, one of his more traditionally masculine brothers isn't.
He was even mistaken for lesbian by a gay woman.
Mondegreen: Nina and Elliot get into an argument about whether the lyrics of their favourite blues song are "Stone for my pillow" (because the singer is sleeping in the street) or "Slow, foamy killer" (referring to malt liquor). Finch later tries to convince them that it's "Cold armadillo", but he's just messing with them.
Mrs. Robinson: Nina often sleeps with men half her age. She is a former supermodel, after all.
New Technology Is Evil: In one episode, Elliot buys a digital camera, and mentions its features to anyone within earshot.
Jack: Is that a new camera?
Elliot: It sure is. Completely digital. Has an 8000-pixel viewfinder and an 18-bit filter.
Elliot: You know, it's digital, it's a very complicated process. I don't have time to explain it.
Maya: You don't know, do you?
Elliot: You open it up and there's no film, Maya!
No Celebrities Were Harmed: The original pitch for the series was Janeane Garofalo getting stuck in a waiting room with a model with whom she has nothing in common. Garofalo later became the template for Maya's character.
Nobody Loves the Bassist: In one episode, Nina keeps reminiscing about the "magical weekend" she once spent with the lead singer of a famous rock band. When she discovers that she actually slept with the bassist, she is horrified.
Perfectly Cromulent Word: An episode has Finch and Elliot giving Nina, who's trying to build up her vocabulary prior to an NPR appearance, a "word-a-day" calendar consisting entirely of these as a prank.
Screw the Rules, I Have Money!: Jack uses his vast influence to blacklist Elliot, rendering him unable to order a drink at the bar or even hail a cab - all because Elliot wouldn't give up his last cannoli. Elliot at last agrees to fork over the dessert, but not before scrubbing it with his tongue.
Elliot and Maya for a few seasons. Before the writers realized no one cared, and a romance didn't gel with the Comedic Sociopathy of the show. As such, Elliot promptly has a panic attack as soon as he proposes to Maya, and that's the end of that.