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Creator: Toei Animation

Formerly called Toei Douga until 1998. Toei Animation is the anime department of the Toei Company^note and one of the oldest (it can trace its roots back to 1948) and largest animation companies. Toei is responsible for producing a large number of popular and Essential Anime, including Mazinger Z, Devilman, Fist of the North Star, Dragon Ball, Sailor Moon, Digimon, Pretty Cure and One Piece. In other words, it was responsible for defining the Humongous Mecha, Space Opera, Shōnen, and Magical Girl genres as we know them today.

When the studio started in 1956, the studio did mostly Disney-like art films, but based around native Japanese artwork and some stuff for Rankin/Bass. Some people like Isao Takahata (the director of Grave of the Fireflies), Yoichi

Kotabe

(mostly known for doing most of Nintendo's 2D artwork), Yasuo Otsuka and Hayao Miyazaki (Co-Founder of Studio Ghibli) worked at Toei at this time. However due to the staff members wanting more money and how the studio was going, many staff members left for other studios like TMS Entertainment (Namely A-Productions then later Telecom), Nippon Animation, and Topcraft (then later Studio Ghibli).

They've also done a bit of work on American cartoons, but those are few and far between after the 1980s ended. They, along with TMS, Sunrise and Sony also had a hand in Animax and Daisuki

(the later with Nihon Ad Systems, Dentsu and Asatsu-DK along side TMS Sunrise & Sony).

See also: Sei Young and Dai Won, two Korean studios that worked with Toei in the late 1970s to mid 1980s.

Major Anime Productions

3�3 Eyes
Ai Shite Night
AIR (movie)
Air Gear
Airmaster
Ashita No Nadja
Asura
Beast Wars Special Super Lifeform Transformers (Lio Convoy in Imminent Danger! segment)
Binbou Shimai Monogatari
Bobobo-bo Bo-bobo
Captain Harlock
Clannad (movie)
Cutey Honey
Cyborg 009
Demashita! Powerpuff Girls Z
Devilman
Digimon
- Digimon Adventure
- Digimon Adventure 02
- Digimon Tamers
- Digimon Frontier
- Digimon Savers
- Digimon Xros Wars
- Digimon Xros Wars: The Young Hunters Leaping Through Time
Doctor Slump
Dragon Ball
- Dragon Ball Z
- Dragon Ball GT
- Dragon Ball Kai
Fist of the North Star (the TV series and the 1986 movie)
Future War 198 X
Galaxy Express 999
Gash Bell
Getter Robo
Ghost Sweeper Mikami
God Sigma
Hana No Ko Lunlun
Hell Teacher Nube
Himitsu No Akko-chan
Honey Honey No Suteki Na Bouken
Interstella 5555: The 5tory of the 5ecret 5tar 5ystem
Jack And The Witch
Kanon (2002)
Kinnikuman
- Kinnikuman Nisei
The Little Mermaid
Lovely Complex (With Mushi Productions and Magic Bus)
Marmalade Boy
Mazinger Z
Mononoke
Ojamajo Doremi
One Piece
Pretty Cure
- Futari Wa Pretty Cure
- Futari wa Pretty Cure Max Heart
- Futari Wa Pretty Cure Splash Star
- Yes! Pretty Cure 5
- Yes! Pretty Cure 5 GoGo!
- Fresh Pretty Cure
- Heartcatch Pretty Cure
- Suite Pretty Cure♪
- Smile Pretty Cure
- Doki Doki Pretty Cure
Puss in Boots (1969 movie)
Robot Romance Trilogy (Co-Produced with Sunrise)
Sailor Moon
Saint Seiya
Slam Dunk
Slayers Gorgeous (With JC Staff)
Sonic the Hedgehog CD (Cutscenes with Studio Junio)
Space Warrior Baldios (Movie)
Speed Grapher (Philippines studio; With GONZO)
Thriller Restaurant
Time Gal
Toriko
Toward the Terra (1980 movie)
Transformers Anime
- Transformers Headmasters
- Transformers Super God Masterforce
- Transformers Victory
UFO Robo Grendizer
Voltron (also produced American made episodes)
Yu-Gi-Oh! (first series, pre-Duel Monsters)

Western Animation work

The Adventures Of The American Rabbit
Bigfoot and the Muscle Machines
Defenders Of The Earth - 2 episodes
Dennis The Menace - Season two with Hanho Heung Up, uncredited.
Dungeons And Dragons
GI Joe
Halo Legends - "Odd One Out" segment.
Hello Kitty's Furry Tale Theater - With Dai Won and Big Star, uncredited.
Inhumanoids
Inspector Gadget - Five episodes under contract; uncredited.^note
Jem
The Jetsons - Third season only.
The King Kong Show
Miraculous Ladybug - In conjunction with the French studios Zagtoon and Method Animation.
The Mouse On The Mayflower
Muppet Babies - First four seasons only, replaced by AKOM.
My Little Pony And Friends - Plus the movie with AKOM.
The Real Ghostbusters - Both openings, 2 episodes of season 2 and season 4; most of the show was done by KK C&D Asia (along with other studios like TMS, Hanho Heung Up and Saerom/Plus One Animation).
Robotix
Ruby-Spears Superman
Sky Commanders
The Smokey Bear Show
The Smurfs - Season 7, with Wang Film Productions.
Spider Man And His Amazing Friends - Season 2
Teenage Mutant Ninja Turtles 1987 - First five episodes only; replaced by A-1 Animation in season 2.
The Transformers - All of season 1; 39 episodes of season 2^List"Autobot Spike", "Changing Gears", "Attack of The Autobots", "Traitor", "The Immobilizer", "Atlantis, Arise", "Day of The Machines", "Enter The Nightbird", "The Insecticon Syndrome", "Dinobot Island" (Both parts), "The Master Builders", "Auto Berserk", "Microbots", "Megatron's Master Plan" (Both parts), "Desertion of the Dinobots" (Both parts), "Blaster Blues", "A Decepticon Raider in King Arthur's Court", "The Golden Lagoon", "The God Gambit", "Child's Play", "Quest For Survival", "The Gambler", "Prime Target", "Auto-Bop", "The Search for Alpha Trion", "The Girl Who Loved Powerglide", "Hoist Goes Hollywood", "The Key to Vector Sigma" (Both parts), "Aerial Assault", "War Dawn", "Trans-Europe Expess", "Cosmic Rust", "Starscream's Brigade", "The Revenge of Bruticus", "Masquerade" and 13 episodes of season 3^List"The Killing Jar", "Chaos", "Surprise Party", "Madman's Paradise", "Nightmare Planet", "Webworld", "The Ultimate Weapon", "Flight or Flee", "The Dweller in the Depths", "Money is Everything", "The Burden Hardest to Bear", "The Return of Optimus Prime" (Both parts), with AKOM. Also did the toy commercials.
- Transformers The Movie
Turbo Teen - With Hanho
Voltron: Fleet of Doom - American exclusive special based on the series.

Other works (largely through their studio in the Philippines) include

A Channel - 2nd Key Animation, Finish Animation, In-Between Animation
Aikatsu - Finish Animation, In-Between Animation
Beyblade: Metal Fury - In-Between Animation
Black★Rock Shooter - Finish Animation, In-Between Animation
Bodacious Space Pirates - Finish Animation, In-Between Animation
Btooom! - Finish Animation, In-Between Animation, Key Animation
Chousoku Henkei Gyrozetter - 2nd Key Animation
Cyber Team In Akihabara: The Movie - Distribution (Main studio)
Danball Senki (2nd Key, Finish & In-Between Animation)
End Of Evangelion - Distribution (Main studio, also Production)
Eureka Seven AO - 2nd Key Animation, In-Between Animation
Fairy Tail - In-Between Animation
From The New World - 2nd Key Animation, Finish Animation, In-Between Animation
Gargoyles - Additional services on "Hunter's Moon, Part 2" for Walt Disney Animation Japan
Girls Und Panzer - 2nd Key Animation
The iDOLM@STER - In-Between Animation, Paint
Last Exile: Fam, the Silver Wing - 2nd Key Animation, Finish Animation, In-Between Animation
Little Busters - 2nd Key Animation, Finish Animation Assistance, In-Between Animation Assistance
Lupin III The Woman Called Fujiko Mine - 2nd Key Animation, Finish Animation, In-Between Animation
Magi - Labyrinth of Magic - 2nd Key Animation, In-Between Animation, Paint
Mon Suno - In-Between Animation, Key Animation
Oblivion Island Haruka And The Magic Mirror - CG Cooperation (Main studio)
Psycho Pass - 2nd Key Animation, Finish Animation, In-Between Animation
Princess Mononoke - Ink & Paint (Main studio)
Robotics Notes - Finish Animation, In-Between Animation
Sakurasou No Pet Na Kanojo - 2nd Key Animation
Slayers - The Motion Picture - Distribution, Production Cooperation (Main studio)
- Slayers Great - Distribution (Main studio)
- Slayers Return - Distribution (Main studio)
Squid Girl - Finish Animation, In-Between Animation; second season
Starship Troopers Invasion - CG Animation (Main studio)
WORKING!! - Finish Animation, In-Between Animation

Tropes associated with Toei:

All CGI Cartoon: A couple, Two of them handled in China (One by Imagi Animation Studios and one in Taiwan by Wang Film Productions (through CGCG)).
Animation Bump: Happens in any (if not all) of their movies.
Cash Cow Franchise: IN SPADES, but One Piece, Sailor Moon, Dragon Ball, Transformers, Digimon and Pretty Cure are the most prominent.
Conspicuous CG: Has been becoming more obvious since 1999 or so.
Doing It for the Art: The films Toei did during 1958 to 1972.
Filler: Very often, especially in Dragon Ball Z.
Limited Animation: Fairly common, due to producing long-running series (and relatively shorter series during those long-runners). The majority of their American projects, too.
Long Runners: Most of the series mentioned either had several incarnations or were continuously going on.
Mascot: Pero from the company's adaptation of Puss in Boots is their official mascot.
- However; Goku, Voltron, Mazinger Z, Cutey Honey, Monkey D. Luffy, Agumon, Sailor Moon herself and (to a much lesser extent) Optimus Prime can be considered to be honorary mascots.
No Export for You: In recent years, Toei Animation has been quite reluctant to licence its work for foreign translation or rerelease, with Sailor Moon having being hit particularly hard by this for quite a while. After the fate that befell One Piece, you can't really blame them.
Off Model: A frequent victim of this trope due to the fact that they end up producing incredibly long-running series, mostly at the same time as one another, rotating each around various animation teams of wildly varying quality.