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This Morning is a British daytime television programme created by Granada Television and broadcast on ITV. The show originally aired from Granada's Albert Dock Studios in Liverpool on 3 October 1988. It features celebrity guests, entertainment, and various other features - in short, a mix of consumer show and Variety Show.The Show was originally hosted by husband and wife Richard Madeley and Judy Finnigan making it groundbreaking in the fact the show was hosted by a married couple, the show wasn't advertised or believed to last until December and yet it became a

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Serving since 2009, the current presenters are Phillip Schofield and Holly Willoughby who are on Monday to Thursday.

From 2006 to the end of 2020, Eamonn Holmes and wife Ruth Langsford were on air every Friday and also deputise Phillip and Holly respectively during their holiday time. Since the start of 2021, Ruth and Eamonn were replaced by Dermot O'Leary and Alison Hammond on Fridays with Ruth and Eamonn continuing to present throughout holiday weeks. If any of the four presenters are off or unavailable a guest presenter will co-present This Morning. Famous ones have included Gethin Jones, of Blue Peter fame, Rylan Clark-Neal, Amanda Holden and Davina Mc Call.


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This show contains examples of:

  • April Fools' Day: Doubles as Birthday Episode for Phil, whose birthday is on April 1st. Phil played a notorious prank on Holly in 2019.
  • Birthday Episode: Holly's 40th birthday was celebrated on 10th March 2021. Phil's birthday falls on April Fool's Day.
  • Breakout Character: Alison Hammond has become as iconic as the show, her sunny personalty makes her a hit with celebrity interviews and her naturally funny behaviour makes her clumsy nature comedy gold.
    • Famously Dr. Chris Steele was only meant to appear on the first episode, however his easy to understand explaining made him a regular.
  • Christmas Episode: This Morning history was made in 2020 when the show aired on Christmas Day for the first time ever. Otherwise, Holly and Phil generally host the show on the Friday immediately preceeding Christmas.
  • Clip Show: Milestone Celebration episodes traditionally show a montage of Best Bits from the show's history.
  • Coming-Out Story: After coming out as gay on Instagram in February 2020, Philip followed it up on the next episode.
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  • Cringe Comedy: Richard as Ali G (from Da Ali G Show).
  • Fanservice: Gethin Jones. "The Welsh wonder", as he's nicknamed... a surefire hit.
    • Gino D'Acampo especially after cooking naked.
    • Also there's been strippers on the show.
  • Halloween Episode: If not on the day itself then on the instead weekday before it. Holly and Phil typically use this as an excuse to dress up.
  • Haute Cuisine Is Weird: Normally the food is eatable, however in the early Liverpool days they would get the guests to try the food Rowan Atkinson as Mr. Bean tried Brian Turner's dish and gave a grossed reaction before saying "very nice", a fun fact was that Turner didn't realise Atkinson was in character at first.
  • Improv Being live things don't always work, thankfully Phil and Holly were both Children's Television Presenters so they are pros of thinking on their feet.
  • Lampshade Hanging: The show tends to do this every now and then.
  • Mama Bear: When Holly and Phillip interviewed Katie Hopkins about children's names and classes, you can see Holly barely withholding her disgust since she has three children of her own. When she tells Katie to be quiet for an advert break, her momentary tone of voice sounds like it could shatter solid stone.
  • Mood Dissonance: This is one of the defining features of the show.
  • Mood Whiplash: As per above.
  • Ms. Fanservice: Two words: Holly Willoughby.
  • Pædo Hunt: Instead, they talk to the victims of sexual/child abuse.
  • Pantomime: During 2020 with many theatres closed due to Covid-19, the show did a pantomime version of the show with Alison Hammond as the Fairy Godmother, Holly as Cinderella and Phil as Buttons, with Panto great Christopher Biggins as the Dame and several guests stars.
  • Oh, Crap!: Being live, things can go wrong examples include Alison Hammond in Italy nearly getting arrested, John Torode nearly being blown away by a helicopter or setting ablaze to a Tea Towel during an at home cooking piece.
    • Subverted on 1st April 2019: What appeared to be a tragedy of errors was actually an April Fool's prank played on Holly.
  • Sadist Show: It's not sadistic in the usual sense, rather it covers issues that would be seen as sadistic.
  • Scare 'Em Straight: Some of the more Anvilicious issues are this.
  • Slapstick: Alison Hammond getting her dress caught on a door handle couldn't have been a great example.
  • The Red Stapler: Ruth Langsford's dresses.
  • Transgender: More recently, it's trans men, with trans women being sidelined.
  • Tranquil Fury: You can hear and feel the anger and disgust in Holly Willoughby's voice when she's talking to Katie Hopkins about judging children by their names and how classes of people (i.e upper class and working class) shouldn't interact with each other and that their children should never be friends. The only time Holly expresses true emotional anger is when she raises her voice to tell Katie to stop talking before they have a break.
  • Vitriolic Best Buds: Whenever there's a competitive game, Phil and Holly will work to destroy one another, but when something sets them off into a laughing fit there's no hope and the twosome will crack together in unison.

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