Beginning in March 2024: the presenters consist of:
- Ben Shephard; Appeared as a guest presenter in September 2023. Became permanent in March. (Monday-Thursday slot)
- Cat Deeley; Appeared as a guest presenter in November 2023. Became permanent in March. (Monday-Thursday slot)
- Dermot O'Leary; He joined the show as a summer relief presenter in 2020, but transitioned to the Friday slot with Alison in January 2021. (Friday and School Holiday slot)
- Alison Hammond; Originally joined the programme as a reporter and segment presenter in 2003. She became a full-time presenter for the Friday slot beginning in January 2021, although she still retains her former role when she is not presenting. (Friday and School Holiday slot)
- Josie Gibson; Joined the programme in 2018 as a reporter and segment presenter, and became a full-time relief presenter beginning in the Summer of 2021. (Relief)
- Craig Doyle; Joined the programme as a relief presenter for the Summer of 2021. Also appears as a reporter and segment presenter. (Relief)
Former presenters are:
- Richard Madeley and Judy Finnigan, the original presenters of the show and the first-ever husband-and-wife duo to present on a daytime television show. They formerly presented every day until 1998, when they stopped presenting on Fridays. They left the show in 2001 after signing a new contract with Channel 4 to host a new chat show named after them. After Richard & Judy ended in July 2009, They made comebacks on several occasions, such as in February 2020.
- Fern Britton; Joined as a Friday presenter in 1999 with John Leslie. She eventually transitioned to main presenting role in 2002 with Phillip Schofield, and left in 2009. Holly Willoughby took over her role in 2009.
- John Leslie; Joined as a Friday presenter in 1999 and transitioned to main presenting roles with her in 2001. He was axed from the show in 2002 following several controversies.
- Phillip Schofield; He originally joined as a Friday presenter in 2002 but became the replacement of John Leslie after his axing shortly afterwards. He transitioned to Monday-Thursday presenter in 2006 and remained this way until May 2023 following several controversies including a fallout with Holly and an eventual reveal that he had an affair with a young employee that led to his contract with ITV being completely terminated.
- Eamonn Holmes; Joined as a Friday presenter in 2006 with his wife Ruth Langsford. They were both downgraded to school holiday presenters in 2021 due to viewers deeming them as "unpopular" and their Friday slots were given to Alison Hammond and Dermot O'Leary. Eventually, ITV terminated Eamonn's contract at the end of the year, although Ruth stayed behind at the company. Eamonn was shortly after given a job working at GB News for their morning news programme.
- Ruth Langsford; Joined as a relief presenter in 1998 before gaining the Friday slot with Eamonn in 2006. Her last appearance on the show following her removal as a main presenter was a relief for a week in August 2022, presenting with Vernon Kay. Ruth was the longest-running presenter on the show.
- Holly Willoughby; Joined the programme as the Monday-Thursday presenter in 2009. She announced her departure on 10 October 2023 following a failed plot by a man to kidnap and murder her.
Other presenters who have presented over the years included Ross Kelly and Caron Keating, who briefly presented on Fridays in 1998, Coleen Nolan and Twiggy, who presented in 2001 with the latter being axed after only three weeks due to extreme unpopularity, and Lorraine Kelly, who presented on Mondays and Fridays from 2004-2006 with Schofield.
This show contains examples of:
- April Fools' Day: Until 2023, this doubled as a Birthday Episode for Phil, whose birthday is on April 1st.
- Phil played a notorious prank on Holly in 2019.
- Then five years later in 2024, Dermot pulled one on Alison.
- Birthday Episode: Holly's 40th birthday was celebrated on 10th March 2021. Phil's birthday falls on April Fool's Day.
- Breakout Character: Alison Hammond has become as iconic as the show, her sunny personalty makes her a hit with celebrity interviews and her naturally funny behaviour makes her clumsy nature comedy gold. She pretty much could take up an entire category of funny moments.
- Famously Dr. Chris Steele was only meant to appear on the first episode, however his easy-to-understand explaining made him a regular.
- Christmas Episode: This Morning history was made in 2020 when the show aired on Christmas Day for the first time ever. Otherwise, Holly and Phil generally host the show on the Friday immediately preceding Christmas. This has since followed for 2021, 2022 and 2023.
- Clip Show:
Milestone Celebration episodes traditionally show a montage of Best Bits from the show's history. - Coming-Out Story: After coming out as gay on Instagram in February 2020, Philip followed it up on the next episode.
- Cringe Comedy: Richard as Ali G (from Da Ali G Show).
- Fanservice: Gethin Jones. "The Welsh wonder", as he's nicknamed... a surefire hit.
- Gino D'Acampo especially after cooking naked.
- Also there's been strippers on the show.
- In the current presenters we have Dermot O'Leary, Craig Doyle and Ben Shephard (on certain days) all of whom have worked out a lot.
- Guest Host: Quite a good amount of examples over the years.
- The current selection of reliefs alongside Gibson and Doyle includes Rochelle Humes, Andi Peters, Rylan Clark, among others.
- Other reliefs over the years have included Vernon Kay, Gethin Jones, of Blue Peter fame, Amanda Holden and Davina McCall
- Ruth Langsford, and Dermot O' Leary were originally reliefs before gaining full roles in 2006 and 2021, respectively. Current Monday-Thursday hosts Ben Shephard and Cat Deeley were also originally guest presenters in September and November of 2023 respectively, before gaining their current full-time roles.
- Halloween Episode: If not on the day itself then on the instead weekday before it. Holly and Phil typically use this as an excuse to dress up.
- Haute Cuisine Is Weird: Normally the food is eatable, however in the early Liverpool days they would get the guests to try the food Rowan Atkinson as Mr. Bean tried Brian Turner's dish and gave a grossed reaction before saying "very nice", a fun fact was that Turner didn't realise Atkinson was in character at first.
- Improv Being live things don't always work, thankfully Phil and Holly were both Children's Television Presenters so they are pros of thinking on their feet.
- I'm Okay!: On Holly's first episode without Phil in June 2023, she gave out this style of speech which ended up becoming
Memetic Mutation:Holly: Firstly, Are you okay? I hope so. It feels very strange sitting here without Phil. - Lampshade Hanging: The show tends to do this every now and then.
- Mama Bear: When Holly and Phillip interviewed Katie Hopkins about children's names and classes, you can see Holly barely withholding her disgust since she has three children of her own. When she tells Katie to be quiet for an advert break, her momentary tone of voice sounds like it could shatter solid stone.
- Holly just has a... thing... for babies in general. Just watch this video of Holly basically becoming incredibly brooding over all the adorable babies.
If she could steal all the babies, she would. - Denise Robertson was always one as well in fact in a tribute for her, she was called one early on in the show.
- Holly just has a... thing... for babies in general. Just watch this video of Holly basically becoming incredibly brooding over all the adorable babies.
- Mood Dissonance: This is one of the defining features of the show.
- Mood Whiplash: As per above.
- Motor Mouth: Cat Deeley is surely quite the talkative person.
- Ms. Fanservice: Pretty much all the female presenters are this, but Holly Willoughby especially applies here.
- Pædo Hunt: Instead, they talk to the victims of sexual/child abuse.
- Pantomime: During 2020 with many theatres closed due to Covid-19, the show did a pantomime version of the show with Alison Hammond as the Fairy Godmother, Holly as Cinderella and Phil as Buttons, with Panto great Christopher Biggins as the Dame and several guests stars.
- Phone-in Game Shows: Inverted. On Phillip and Holly episodes, there is a phone-in game called "Spin to Win", where callers have the chance to win various cash prizes or sometimes other prizes like holidays if they give out one of five passcodes.
- Precision F-Strike: With the show being fully live it doesn't make it easy for anyone. But there are always apologies to avoid Ofcom complaints.
- Phillip ends up with this on the Shrove Tuesday episode in 2019 during the Pancake Race segment.
- Subverted on the 1 April 2019 episode, when Holly's April Fools victimization almost ends up with her swearing.
- Oh, Crap!: Being a live show, anything can happen. Examples include:
- Alison Hammond in Italy nearly getting arrested.
- John Torode nearly being blown away by a helicopter or setting ablaze to a Tea Towel during an at-home cooking piece.
- Subverted on 1st April 2019: What appeared to be a tragedy of errors was actually an April Fool's prank played on Holly.
- Sadist Show: It's not sadistic in the usual sense, rather it covers issues that would be seen as sadistic.
- Scare 'Em Straight: Some of the more Anvilicious issues are this.
- Slapstick: Alison Hammond getting her dress caught on a door handle couldn't have been a great example.
- Tranquil Fury: You can hear and feel the anger and disgust in Holly Willoughby's voice when she's talking to Katie Hopkins about judging children by their names and how classes of people (i.e upper class and working class) shouldn't interact with each other and that their children should never be friends. The only time Holly expresses true emotional anger is when she raises her voice to tell Katie to stop talking before they have a break.
- Vitriolic Best Buds: Whenever there's a competitive game, Phil and Holly will work to destroy one another, but when something sets them off into a laughing fit there's no hope and the twosome will crack together in unison.
