Bob The Great is a hero of legend, Shrouded in Myth and Famed In-Story throughout the land. But when Alice finally meets him, she finds out, a bit to her disappointment, that he's not really eight feet tall, stronger than a dragon and able to leap tall buildings in a single bound. He may be able to do some unusual and awesome things, but he's not at all what the stories made him out to be.
"Oh, well you see," Bob explains when she asks, "all those stories about me? Well, not all of them, but about half at least, I made them up. Figured as long as people were going to be telling tales of me anyway, they may as well be good ones, you know?"
This is a character who actively works to intentionally create a mythical reputation for themselves. They can do it for various reasons, the most common being to make people think they're awesome, or to make people think they're scary and want to leave them alone.
- Some portrayals depict Batman this way, particularly those that focus on him as "The Dark Knight:" actively using theatricality to build an intimidating legend around himself so that criminals will be afraid of him even before the confrontation begins.
- John Constantine of Hellblazer fame is firmly shrouded in myth, a good deal of it self-created. His actual power is respectable but hardly awe-inspiring, his reputation is based on his beating demons far, far above his paygrade. And while he DID beat them... it was almost always purely by tricks, manipulation and outright lies.
- The Usual Suspects had Keyser Soze, a legendary criminal mastermind made up by Verbal Kint.
- The title character of Oz: The Great and Powerful is a trickster illusionist who makes himself out to be an all-powerful, immortal wizard, instead of a conman from Kansas.
- In The Wizard of Oz, "the man behind the curtain" is far less impressive than his legend.
- The Riftwar Cycle. Macros The Black cultivated the legend of the Black Sorcerer to protect his own privacy and solitude. (And after Pug takes up the mantle of the Black Sorcerer, he continues using Macros's methods to keep people who don't know the truth away.)
- The Kingkiller Chronicle. Kvothe came to the University under unusual circumstances, being very young, very intelligent, and too poor to afford the usual tuition. He knew from the start that people were going to spread rumors about him based on that alone. So, being a trained actor and performer, he decided to take an active hand in creating the legend of Kvothe, so that when people talked about him, they'd at least be saying impressive stuff.
- Gilderoy Lockhart from Harry Potter is somewhat of a variation: all of his legendary accomplishments actually happened, and he definitely spread around the tales of how he did all those amazing things, but he wasn't actually the one who did any of them; he tends to take other people's accomplishments as his own, adding them to his "myths". When Harry and Ron find out after they're going to Basilisk's chamber, Lockhart attempts to do one thing that he really can do: a spell that brainwashes people, which he tend to use in this kind of situation. Unfortunately, he stole Ron's faulty Magic Wand to do it, resulting in the spell backfiring.
- Paul Twister loves this trope, building ridiculous legends about himself in a style reminiscent of Kvothe, above.
- In the Lythande stories, the titular character cultivates a mysterious and otherworldly reputation among common folk - figuring it can do only good for mages to be regarded with awe, even if only for parlor tricks like vanishing in the morning but leaving the room locked. Lythande also cultivates an image among other magical people and creatures as being swift to anger and prone to Disproportionate Retribution, because it comes in handy when intimidation is the best way to accomplish something and it forestalls any meddling; keeping everyone at arm's length is a happy side-effect. It works wonders; other mages and creatures like goblins view the name "Lythande" usually with variations on "awe" or "terror".
- While Lee Falk's The Phantom doesn't actually create stories about himself, he's quite happy to repeat the stories made up by others to his enemies in order to scare them into either doing what he wants or making mistakes he can take advantage of.
- Warhammer has Sigmar, a man who created his own empire (known as the Empire of Man) and became a god of his own right through the sheer combat prowess and strength he displayed over the many years he's lived. To consider him the single most influential individual in the game's setting would be something of an understatement.
- Warhammer 40,000:
- The God-Emperor of Mankind, who deliberately set himself up to be feared as a powerful and mighty warrior and the strongest man who ever lived, and most of this can be considered true. However, his position has gone through a bit of Flanderization, being blown into being a full-out god for his empire, despite his insistence on not being a god specifically because he thought this was the only way the Chaos Gods were able to survive.
- Commissar Ciaphas Cain. He normally averts this trope by being far more humble than his "Hero of the Imperium" status would suggest. However, he is known for posing for propaganda posters that greatly amplify his myth. He poses with a bolt pistol in these pictures instead of his actual sidearm, a laspistol, because it's showier and more intimidating. Cain suspects other Commissars use bolt pistols for similar reasons.
- On learning that the orks believed him to carry the Evil Eye that could kill with a glance, Commissar Yarrick immediately contacted the Mechanicus with regard to getting himself an Electronic Eye that shoots lasers, because why waste a perfectly good rumor. Note that he'd already lost an arm to an ork nob, killing the ork and ripping its own bionic power claw off to replace his limb, so they were probably relieved he wanted something made by humans this time.