This entry is trivia, which is cool and all, but not a trope. On a work, it goes on the Trivia tab.

Preview Piggybacking
What does God of War have to do with Total Recall?note 

Lark: Alright! Pre-ordered my copy of Final Fantasy Type-0!
Summer: First of all, don't pre-order. Second, since when did you want that game?
Lark: I don't. But it comes with a demo of Final Fantasy XV.
Summer: Are you serious? You're going to pay sixty dollars for a three-hour demo?
Lark: Well, I already paid thirty dollars for a one-hour demo when I purchased Ground Zeroes.
Summer: That's true.

Basically this is when a work sells itself on including a preview for a much more anticipated work. This is often done with second string titles that would fizzle out on their own. This has become less prevalent (or at least less successful) with the rise of easier video sharing and video game demos on the Internet, but still there are some fandoms dedicated enough to shell out cash for a ticket to Movie You Might Have Ignored Completely if it means they get a chance to see just an ad for Everything You Ever Liked: The Movie.

This is also done on TV shows. You get a trailer (more often called a "sneak peek") packed somewhere in the commercials (although usually at the end) for an anticipated blockbuster.

Sometimes this works. A person willing to sit through the actual feature may indeed find something they like about it and become a fan. Other times, they just get the preview they wanted and ignore/throw away the rest.

The inverse is standard procedure, where an anticipated work includes a preview for a less-hyped title, in the hope that attention will rub off on it.


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    Films — Animation 
  • The teaser trailer for The Lion King, which consisted of the entire "Circle of Life" opening, was shown in theaters with The Three Musketeers and Sister Act 2: Back in the Habit.
    • Because of the positive response to it, Disney released extended teasers for Pocahontas (with a re-release of The Lion King) and Dinosaur (with Toy Story 2).
  • My Little Pony: Friendship Is Magic
    • On the day of May 28, 2011, many bronies went to their TV sets and watched The Hub's airing of Garfield: The Movie just to see the "Equestria Girls" commercial, which was airing for the first time.
    • An August 2015 showing of Equestria Girls: Rainbow Rocks on Discovery Family was followed by a "Friendship Games Special", which screened all of the YouTube shorts promoting the upcoming Friendship Games movie, capped with a sneak peak of said movie.
  • Sometimes, this trope can apply to short films shown before specific films (mainly animated ones):
    • The Ugly Dachshund was a quirky Disney comedy film that garnered mixed reviews, but many people went to see it thanks to its accompanying featurette, Winnie the Pooh and the Honey Tree.
    • In 1994, Animaniacs fans brought tickets to Thumbelina in order to watch the "I'm Mad" short that played before said film, and left once it ended.
    • The placement of the Roger Rabbit short Tummy Trouble in front of Honey, I Shrunk the Kids was believed by Disney and Amblin Entertainment to have positively impacted the film's box office gross to such a degree that numerous arguments were held as to which films future Roger Rabbit shorts would appear in front of. A falling out following the release of the second short Roller Coaster Rabbit (placed in front of Disney's Dick Tracy over Steven Spielberg's desire to place it in front of the Disney/Amblin co-production Arachnophobia) and the third short Trail Mix-Up (in front of Disney and Amblin's mostly forgotten co-production A Far Off Place) led directly to the collapse of the Disney/Amblin partnership and indirectly to the end of the Roger Rabbit franchise.
    • Some Pixar fans went to see The Muppets just to watch the "Small Fry" Toy Story Toon at the beginning.
    • Cinderella (2015) was paired up with Frozen Fever, which is what most people saw it for. There were some reports that most of the younger audience members left once the short finished!
    • Surprisingly averted when Olaf's Frozen Adventure was shown before Coco in North America and most other countries: Most people did not come to see the short, but to see the actual film itself, and were frustrated when the short, which was longer than your average pre-film short, wound up being almost a half-hour in length. Some people even did the opposite of this trope and wound up arriving late in order to avoid it. However, this was played straight in the United Kingdom, where Olaf's Frozen Adventure instead preceded the annual limited release of Frozen, which the former was spun off from; many fans decided to leave at the end of the short since it was the only new thing in that particular showing.
    • Warner Bros. went through a spell where some of their family films were issued with new Looney Tunes shorts preceding them. Some diehard fans went to see those movies just for the shorts.
    • This trope was one of the reasons that The Secret Life of Pets was more successful than people thought it would be, since there was a Minions short at the beginning.
  • Sing: As another network cross-promotional example, some ads for the season 11 finale of The Voice (which airs on NBC, part of the NBC Universal conglomerate that also owns Sing studio Illumination Entertainment) boasted that a sneak preview of Sing would air during said finale. The preview mostly consisted of clips that had appeared in previous trailers, but with some alterations that were closer to the movie. For example, they had the rabbits singing "Anaconda", but the clip of Rosita falling down was replaced with one of Buster telling the rabbits to stop singing.
  • One airing of Toy Story of Terror! showed the first two and a half minutes of Penguins of Madagascar during the second ad break.
  • Freeform (then still using the ABC Family name) once premiered a new trailer for Inside Out during a new episode of The Fosters. (The trailer in question was notable for being the first one to show Bing Bong.)
  • A trailer for Shrek 2 premiered during an NBC airing of the original Shrek.
  • Repeating history, one of the trailers for Despicable Me 2 was first shown on an ABC airing of the first film.
  • Many fans of Teen Titans Go! saw Paddington 2 in order to view the trailer for Teen Titans Go! to the Movies.

    Films — Live-Action 

  • The Warrior Cats and Seeker Bears book often have preview pages for the next book, being written by the same author. In fact, one of the main selling points of the summer 2012 release Enter The Clans note  is that it contains a teaser for Survivor Dogs, the new (not really) Erin Hunter series, and the fifth Super Edition, Yellowfang's Secret.
  • The Tolkien Reader was originally conceived by publishers as a way of broadening interest in Tokien's non-fiction essays by mixing abridged versions of them with some of his shorter fiction.
  • In fact, this is extremely common with books; often the paperback release of a book will contain a preview of the sequel or another book by the same author as a way of building hype for the upcoming book (and possibly in the hopes of getting people who bought the hardcover to buy the paperback as well). This is parodied in The Princess Bride, which has a preview of a sequel that was never supposed to be written.

    Live-Action TV 

  • One Direction's first North American gig was as an opening act for Big Time Rush. Although they had a hit TV show, the real-life BTR didn't really have a huge following. Meanwhile, 1D was rapidly starting to gain momentum across the world through social media. Thus, many fans bought tickets only for One Direction, and left the arena after they finished playing, leaving BTR performing to arenas that were more than half empty.

    Video Games 

    Western Animation