Quotes Fit for a Trailer
Let's say at some point in a show, a character said "What a great deal!" Or midway through a film, the Plucky Comic Relief
exclaimed "Wowza! I'm in awe."
Well, the producers and editors responsible for promotion have noticed that moments like these can be used in a trailer in a way that Breaks The Fourth Wall
. A comment about the value of the Mineral MacGuffin
can be repurposed to plug The Complete First Season; a cry along the lines of "The World Is Just Awesome
" can, in a promotional context, sound like "The Box Set Of The Trilogy Is Just Awesome".
This may combine with a Say My Name Trailer
. And like a Say My Name Trailer
, this is rarely done only once in an advertisement — expect to hear the narrator say something, followed by a character's "reaction", followed by the narrator saying something else, etc.
This is distinct from trailers with wholly original
material that includes the characters explicitly telling you to buy the DVD or go to the theater. This trope is about the editors finding clips which were originally filmed as part of a show… but also seem to kinda work for selling
A variant/inversion is the Review Ironic Echo
, in which the out-of-context, now-it's-self-referential quoting is done by a reviewer.
Film - Animation
Film - Live-Action
- A 2010 Pull-Ups commercial tying in with the theatrical release of Toy Story 3 used two scenes from that film - the "This is no time to be hysterical" scene, and the Sunnyside toys cheering when Andy's toys arrive at the daycare - to accentuate a real boy saying he has to use the bathroom and saying "I did it!" after he does use the bathroom, respectively.
- The TV trailers for the 1990 film Marked for Death concluded with the narrator declaring, "Steven Seagal is...Marked for Death!" This was immediately followed by a clip from the film of Seagal rhetorically asking, "Is that right?"
- A 1988 trailer for Who Framed Roger Rabbit had the narrator announcing that a new cartoon character was about to appear on the scene. This is then followed by R.K. Maroon dismissively saying "It's just Dumbo!", which is then followed by the narrator going: "No, it's Roger."
- The commercials for the 1995 re-release of Pulp Fiction make it a point to emphasize all the Oscars it was nominated for; when it proclaims it's nominated for Best Picture of the Year, cut to Vincent saying "That's a bold statement", then Jules saying "Aw, man, that's it I'm going".
- A scene from the first Transformers movie has Sam say the line "I'd like you to meet my good friend... Optimus Prime," before panning to Optimus transforming from his truck mode to robot mode. The scene was in the movie, but, as Optimus had already been introduced to the audience by that point, it seems the scene exists mostly to introduce him in a suitably dramatic fashion in a promotional clip (where it was used frequently).
- The Big Bang Theory used individual words out of context to say say "New night, new time, same Theory. This fall, only CBS."
- An ad for a DVD of The Brady Bunch did this.
- Doctor Who:
- The Jim Henson Hour trailer for the original Dog City special:
- At the start:
The Announcer: From the creators of Platypus Junction, Cow World and Village of Fish comes an action film only one word can describe...
Bugsy Them: Senseless!
- And the end:
Bugsy: I love it! It makes no sense whatsoever!
- An ad for the ITV adaptation of Agatha Christie's The Secret of Chimneys had the announcer suggest that the audience could try solving the mystery before Miss Marple, followed by a clip of one of the characters snorting in disbelief.
- A commercial for ABC's Wednesday Comedy Lineup used a line from The Middle, with someone saying "Let's do this every Wednesday night!".
- There used to be a Polish TV channel Minimax, which showed a lot of shows aimed at children and teenagers, and regularly has trailer-like teasers for its own programs in between ad breaks. These always ended with a line from somewhere in the show repurposed like this; for instance, the one for Doug ended with a line "Very funny" grabbed out of one of the episodes.
- NBC did a similar thing for their Thursday night block, only with the sentence "Comedy night done right. All night on NBC."
- A Saturday Night Live parody of Disney's Sequelitis and its Dark Secrets began with, by all appearances, a genuine trailer for Bambi 2 which used a line from that film: "Better hurry!"
- Parodied in Angry Video Game Nerd: The Movie:
Nerd (in both the trailer and the movie): "A nerd's work is never done."
Cooper (in the actual movie, as a reaction to the previous line): "That's a stupid thing to say."
Nerd: "I only said it for the trailer!"