Let's say at some point in a show, a character said "What a great deal!" Or midway through a film, the Plucky Comic Relief
exclaimed "Wowza! I'm in awe."
Well, the producers and editors responsible for promotion have noticed that moments like these can be used in a trailer in a way that Breaks The Fourth Wall
. A comment about the value of the Mineral MacGuffin
can be repurposed to plug The Complete First Season; a cry along the lines of "The World Is Just Awesome
" can, in a promotional context, sound like "The Box Set Of The Trilogy Is Just Awesome".
This may combine with a Say My Name Trailer
. And like a Say My Name Trailer
, this is rarely done only once in an advertisement — expect to hear the narrator say something, followed by a character's "reaction", followed by the narrator saying something else, etc.
This is distinct from trailers with wholly original
material that includes the characters explicitly telling you to buy the DVD or go to the theater. This trope is about the editors finding clips which were originally filmed as part of a show… but also seem to kinda work for selling
A variant/inversion is the Review Ironic Echo
, in which the out-of-context, now-it's-self-referential quoting is done by a reviewer.