His video on "The Case for a Gay Shepard," made in response to people who apparently didn't get that his reading of gay Mass Effect fanfiction was in response to people complaining about homosexual romance options in Mass Effect 3. Jim points out the Logical Fallacies used by people who were against a gay Shepard, saying that if you don't want your Shepard to be gay, s/he won't be, and it's really dumb if you go out of your way to see the gay content, knowing you'll be offended by it.
Jim's video on "How Skyrim Proves The Industry Wrong" points out that Skyrim didn't need online passes, day-one DLC or" a tacked-on multiplayer mode in order to be a huge success (it sold 3.5 million copies in just two days). It also didn't need to copy the really big sellers like Call of Duty to be successful, either. Essentially, Jim took the worst business practices of the industry, and exposed them as being needless Executive Meddling that was designed to wring money out of customers by showing a shining example of a game that succeeded without using a single one of those practices.
On the flip side, the "Hate Out of Ten" video calls out the Fan Dumb for making ten out of ten (and other such perfect scores) the expected score for a game, instead of a sign that a game is truly great.
"Why An Always-On DRM Console Would Be Dumb Dumb Dumb" ends with Jim putting the people pushing for Always-On DRM in their places, specially one Adam Orth, now infamous for telling gamers to "Deal With It".
You know, I find it funny that the Microsoft mouthpiece answered concerns about the always on-line console with the phrase "Deal With It". And that's an attitude a lot of mainstream publishers have right now! "Don't like with we do? Deal With It, we can take your custom for granted!". Well... No, you can't. We're in a console industry right now that sees EA and Square Enix lose theirs CEOs, because even though they're selling millions upon millions of games they're still not hitting their fiscal targets. They're failling after selling upwards of 3 million games per release, and that's ridiculous! The console market is practically in a crash, and people like Adam Orth, they're not in a position to say "Deal With It" anymore, because... It's all drying up for them. There's more competition than ever, more luxuries for us to turn our eyes to should we get bored of one of them. There's the mobile market that they're so scared of. There's the independant scene which is going, very, very well. And when enough of the audience is split apart and been cast out and alienated, and gone elsewhere, and these titans of the industry are left on their knees and wondering where everybody went, where all their loyal, taken-for-granted costumers disappeared to, there's only one thing we'll be able to tell them: Deal With It.
Regarding the controversy surrounding Dragon's Crown's female character designs: sure, Jim himself personally doesn't like the designs(except for the Elf), but he doesn't let his personal opinion get in the way of something that needs to be said about the topic and about the gaming community as a whole. Both sides on the subject need to stop fighting and arguing over who is right or wrong, and instead start having civil discussions where people can have exchange of ideas, learn from them, understand each other, and form a compromise.